De Kuyper-owned liqueur Peachtree has created a ready-to-drink (RTD) expression for summer the RTD will be available in the Netherlands just in time for summer the brand said the expression combines the flavours of peach “We believe that Peach on the Beach will resonate strongly with Dutch consumers who value the convenience and quality of cocktails in a can especially considering the immense popularity of ‘Sex on the Beach’ which ranks among the top two cocktails in the Netherlands,” said Godelief van Erve consumers aged 18 to 34 are avid fans of this classic drink.” Peach on the Beach is offered at 4.5% ABV with a suggested retail price of €2.19 (US$2.35) per 250ml can Peachtree was introduced in 1984 and was given a redesign by De Kuyper in 2018 managing director of De Kuyper Netherlands added: “With 70% of consumers expressing a likelihood to repurchase the drink for home consumption after enjoying it elsewhere demand for ready-to-drink cocktails is higher than ever.” In 2020, the firm unveiled three RTD products made with its namesake liqueurs Earlier this year, the family-owned company introduced its ready-to-serve cocktails for the UK market and renamed its business-to-business arm. We are using cookies to give you the best experience on our website You can find out more about which cookies we are using or switch them off in settings This website uses cookies so that we can provide you with the best user experience possible Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings we will not be able to save your preferences This means that every time you visit this website you will need to enable or disable cookies again.