Logout Gateway to the global feed industry increases the group’s production capacity by 30% and allows it to produce its entire portfolio on a single site Built in record time of 2 years and requiring € 150 million in investment the new factory has a total fermentation capacity of 3500m3 “Fermentation is our core business and we control all stages of the production of APIs (Active pharmaceutical ingredients) and additives used in our animal health products,” says Ivan Bonev Director of the Biovet production site in Peshtera (the initial name of Biovet is kept in Bulgaria despite the creation in 2005 of the global brand Huvepharma®) Our production capacity would be saturated and this is why this capacity extension will allow Huvepharma to continue its growth,” – Matthew Evans The new plant doubles the fermentation capacity of the Peshtera site and brings the total fermentation capacity of Biovet in Bulgaria to more than 9,000m3 at the 3 sites Botevgrad and Razgrad,” said Ivan Bonev during the visit to the new factory “Our production capacity would be saturated and this is why this capacity extension will allow Huvepharma to continue its growth,” says Matthew Evans Head of Feed Additives Europe Huvepharma who recalls that one of the elements of the success of Huvepharma is the ability to produce the active ingredients for the vast majority of its products oneself Huvepharma now has flexibility to ferment its entire current product portfolio in one place with additional capacity remaining to introduce new products to their range in the future Facilities at the new plant also include a complete power station including high-voltage substation and the respective voltage-reduction facilities and a new fully automated logistics centre with a capacity of 10,000 pallets “The increased capacity in our new production facility in Peshtera allows us to meet our ambitious and continuous growth plans to expand our market share in the field of fermented products including coccidiostats probiotics and human health APIs,” stated Eddy Piron Managing Director of Huvepharma NV who added : “All our plants have been approved by the European regulatory authorities We operate under European GMP (Good Manufacturing Practice) guidelines and have FDA (Food and Drug Administration) approval making us an attractive and internationally competitive production partner.” Thanks to its global network of subsidiaries and representative offices Huvepharma sells Biovet products in more than 90 countries around the world then Asia (17%) and the rest of Europe (12%) Biovet and Huvepharma together hold over 3,000 marketing authorisations (MAs) in over 100 countries worldwide This website is using a security service to protect itself from online attacks The action you just performed triggered the security solution There are several actions that could trigger this block including submitting a certain word or phrase You can email the site owner to let them know you were blocked Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page by | Jun 3 TURKEY – The International Lutheran Council (ILC) has welcomed the Istanbul Lutheran Church (İstanbul Luteryen Kilisesi – ILK)/Evangelical Lutheran Church of Bulgaria (Евангелиска Лутеранска Църква в България – ELCB) as an observer member in the ILC The decision came at a meeting of the ILC’s board of directors earlier this year “It is a joy to welcome the Istanbul Lutheran Church/Evangelical Lutheran Church of Bulgaria into the International Lutheran Council,” said ILC General Secretary Klaus Detlev Schulz and we pray that God will bless our work together on behalf of the Gospel of Jesus Christ.” The ILK/ELCB has applied also for full membership in the International Lutheran Council but decisions on full membership can take place only at a World Conference The ILC’s next World Conference will take place in 2025 “We are very glad that the ILC has granted us observer status and we are grateful that God provides His people with opportunities for fellowship Bahadir Argönül of the Istanbul Lutheran Church this connection with other faithful Lutherans was the impetus behind the church’s decision to apply in the first place “We want to join the ILC in order to get to know other churches with whom we share a common confessional Lutheran faith,” explained Leading Pastor Feymi Madjirov of Peshtera “and to work together with them for the proclamation of the Gospel and the Lutheran doctrine.” The ILK/ELCB is one church body serving Turkish-speaking Lutherans in two nations: Turkey and Bulgaria Lutheranism was first established in Turkey in 1709 when Sweden sent a Lutheran pastor to serve in Constantinople A chapel built on the grounds of the Swedish Embassy followed in 1748 That Lutheran ministry came to a hiatus near the end of the 19th century Finnish Lutherans living in Turkey came together to form a new congregation out of the original chapel Risto Soramies—who would later become Bishop of the Evangelical Lutheran Mission Diocese of Finland (ELMDF)—to serve as their first pastor as he had previously served a Turkish-speaking Lutheran congregation in Germany The Istanbul Lutheran Church was formally established in 2003 with its Bulgarian branch—the Evangelical Lutheran Church of Bulgaria—following in 2005 with two congregations in Turkey (Istanbul and Ismir) and two congregations in Bulgaria (Peshtera and Krushevo) The International Lutheran Council is a global association of confessional Lutheran church bodies which proclaim the Gospel of Jesus Christ grounded in the authority of Scripture and the Lutheran Confessions ——————— A new plant for the production of veterinary vaccines now forms part of the Huvepharma facilities within the framework of Biovet-Razgrad Biovet is one of the largest production companies in Bulgaria with over 70 years of history traditions and expertise in the field of biotechnology It owns three precision biotransformation plants in Peshtera With a capacity of over 10,000 cubic metres it is the largest fermentation company in Europe The company employs over 2,400 highly qualified biotechnologists equipped with the latest generation of machines and equipment with several independent technological lines which ensure flexibility and production efficiency The investment in the plant amounts to BGN 140 million Its construction started at the end of 2019 and despite the severe situation with the COVID pandemic it did not stop and was completed in 4 years That period saw the implementation of the design delivery and installation of the equipment tests and obtaining all the permits to carry out the activity The plant has a certificate of good production practice from the Bulgarian Food Safety Agency (BFSA) The facility has a total area of ​​12,000 sq.m. are clean rooms with different sanitary categorizations Separate independent zones have been formed for the production of egg vaccines There is a specialized area for the sterile filling of injection vials Modern inspection and analysis laboratories have been built and equipped for quality control of the production process and the finished products The production conditions even meet the standards for the production of human vaccines although Huvepharma specializes in medical products for animals That is why the vaccines that will be produced in Razgrad will be used for industrial animal husbandry - for poultry Vaccine strains and technologies were developed in the research and development laboratory in Peshtera during the construction of the plant The only steps left to complete are the release of pilot validation batches and the completion of product files and sales license issuance There are plans to reach regular production levels in 2 years fully integrated global pharmaceutical company with a focus on the development manufacture and marketing of human and veterinary products The company is a global leader in the field of coccidial products Huvepharma reaches the markets through its own subsidiaries and sales organizations in 25 countries and regions such as the USA as well as through specialized distributors in other markets This sales and marketing network facilitates the company's products and services to reach customers in over 100 countries worldwide HOT: » What kind of news would you like to see more of? 13 Bulgarian women have filed a suit with Bulgaria's Commission for Protection against Discrimination over the advertising campaign of a Bulgarian alcohol producer The women claim that the advertising campaign of the Peshtera Wine Maker "deeply and permanently discriminates them as women commits an illegal interference with their personal life and violates European law for equal treatment of sexes in providing services." The Commission has already started a procedure over their complaint and is going to hold a special sitting in order to consider it The advertising campaign of the Peshtera Wine Maker stresses erotic images and uses the following mottos: "Passion in Crystals" We need your support so Novinite.com can keep delivering news and information about Bulgaria women held 3.7 million management positions across the European Union is a day dedicated to recognizing the economic and social achievements of women worldwide US President Donald Trump has signed an executive order aiming to prevent transgender women and girls from participating in women’s sports hundreds of female prisoners were raped and burned alive after Rwandan-backed M23 rebels entered the city At least 11 women in Bulgaria have suffered complications after receiving botulinum toxin injections from a person without medical education Employers in Bulgaria are legally required to implement all necessary measures to prevent and minimize workplace accidents with 45.2% of those aged 16–74 having bought goods or services via the internet in the past year The fourth edition of the LUNAR Festival of Lights in Sofia will illuminate 10,000 square meters of art across some of the city's most iconic buildings and public spaces from May 8 to May 11 The National Institute of Meteorology and Hydrology forecasts that May will bring temperatures ranging from 2°C to 33°C across Bulgaria a trend that has persisted for over 30 years A Romanian family paid 3,084.60 leva (1,500 euros) for medical treatment at the Burgas University Hospital following a serious road accident Google Street View Cars Return to Bulgaria for Major Mapping Update Housing Prices Soar in Bulgaria’s Major Cities as Demand and Supply Strain Increase Constanine vacation village overlooking the town of Peshtera in Southern Bulgaria it located in one of the cleanest regions on the planet As a resort Saint Constantine appeared near Peshtera in 1910 by a decree issued by King Ferdinand On the same spot there once stood a monastery called Saints Constantine and Helena which was destroyed with only a small chapel in our day to mark the spot Historians Desislav Hristov and his wife Stoyanka have been raising money for a commemorative plaque in a locality called Cherkovishteto to tell the story of the medieval monastery “The first people to have discovered this locality in more modern times are the hunters from the newly established hunting association,” Desislav Hristov says “In 1897 the association was called “Deer” but a little later took the name of the central hunting association in Sofia - Falcon – a name that was to become a byword throughout the country These hunters were the first people to have organized hunting trips in these parts and not long after their families followed and started spending their holidays here they built primitive shacks to accommodate them The hunting tower was built in 1901 and was used as a shelter by the first hunters Other buildings were gradually added – a small bakery In the 1920s a road was built to the resort in the 1930s an outdoor cinema and a post office were built the shacks were replaced by beautiful villas the first electric street lights appeared Tourists were able to drink their full from the Kukusheva drinking fountain built by two brothers - Georgi and Zafir And one man from Varna recuperated his health “Yordan Dimitrov came to the resort because he was sick – he had tuberculosis – and doctors were not optimistic about his recovery,” the historian says “But after several weeks the clean air here did its job and he was cured As a sign of gratitude Yordan Dimitrov built a hotel from his own savings – a sanatorium for thoracic diseases In 1910 he donated it to the hunting association which The hotel met with a tragic fate – in 1945 the hotel caretaker inadvertently set fire to it and the building burnt down.” The holiday village offers splendid hike routes in summer – to Saint Constantine peak or to Vezir Tepe which offers a fantastic view of Batak dam known as the “sea” of the Rhodope Mountain Winter sports fans will find skiing conditions here excellent It can safely be said that the newest village in Bulgaria is located in one of the cleanest spots on the planet Some years ago the National Aeronautics and Space Administration ascertained that in the area above Batashka mountain is the cleanest air on the planet because of natural air ionization Bulgaria’s Minister of Tourism Miroslav Borshosh and Zurab Pololikashvili Secretary-General of the World Tourism Organization (UN Tourism) have officially signed the agreement for Bulgaria to host the 9th Global Conference on Wine Tourism,. The Mini Bulgaria Park is an unusual place for a tourist tour spiritual culture and natural landmarks of Bulgaria meet Gorna Oryahovitsa often remains undeservedly hidden from the eyes of tourists even though it is only about 10 km away from Bulgaria's old capital which lies at the foot of the Balkans on the banks of the. english@bnr.bg In the peak of the summer season in Bulgaria the sun is always bright the beaches are full of people and the emblematic summer TV commercials and billboards make a comeback This is just the latest season of the famous advertising campaign of the Bulgarian alcohol producer "Peshtera" aiming to increase their mastika (anisette flavored brandy) sales The 2007 and 2008 season featured two chalga stars (Emilia and Galena), two guys and the same message - mastika, watermelon, and women with body parts looking like it - go together while guys who drink mastika "Peshtera" always get something more than alcohol. (The TV commercial clip can be seen here.) Galena (l) and Emilia (r) in the 2008 "Season of the Watermelons" commercial where there is a profusion of chalga and alcohol people are used to this type of advertisement or don't see it as wrong or just put up with it alcohol sometimes can be consumed without chalga but chalga without drinks is simply unheard of In the summer of 2008 something novel happened from different ages and with different carriers not only felt offended by the "Season of the Watermelons" and "Passion in Crystals" ads but went further - they filed an official complaint with Bulgaria's Commission for Protection against Discrimination The first and only similar move took place in the now distant 2001 followed by several female psychologists from the "Animus" Association filed a complaint against the commercial of the "Zagorka" beer company running under the slogan "What does a person need - a new car The "watermelon season" complaint targets only the 2008 season The claimants are yet to comment on the current one the commercials discriminate them as women "deeply and lastingly They believe that the advertisement campaign violates the European principle of equal treatment of women and men in the access to and supply of goods and services The claimants also ascertain that the advertisement is gender-based harassment since its content and messages harm their dignity and provide an abusive environment for them and for the majority of women Genoveva Tisheva is Managing Director of the NGO Bulgarian Gender Research Foundation (BGRF) Tisheva was nominated for the Nobel Peace Prize Daniela Gorbounova is a member of the Board of Trustees of the BGRF specialist in the legal protection of victims of domestic violence Tisheva explains she decided to file the claim in September of 2008 after becoming fed up with being inundated by the commercial during any time of the day and the night and seeing it on every second or third billboard She decided to seek protection then because the 2008 campaign had been very charged with the loud and directly blunt commercials having a very strong negative effect Gorbounova says the idea to file the claim arose as early as the summer of 2007 when the "watermelons" billboard stood on front of the office window of one of the claimants but the 13 women got organized enough to file the suit in September of 2008 despite the fact the "Peshtera" advertisement had been shown since 2006 in the summer of 2008 it really flooded people's everyday lives "We could not make a step without running into them The print media piled tons of beauties with ample silicone bosoms looking like watermelons forgetting even what exact product has been advertised The national and cable TV channels circulated 24/24 the sumptuous watermelon-beauties with their primal appeals for sex town and city streets - the same images screamed: "Consume me accompanied by the most demeaning sexual hints accessories swamped us with this unbearable kitsch but at the end they get accustomed to these advertisements something there is no need to oppose because no one will pay attention This was how we got accustomed to the filth we live in fraud - we lost faith as society that we need to actively oppose the disgrace in our lives," Gorbounova says adding they calculated the "watermelons" and similar sexist ads represented 10% to 15% of billboards all over the country At this point the 13 women felt that they could no longer remain silent and subjected to this large-scale humiliation and decided to oppose the commercials with all legal means in order to protect their dignity as human beings and women "We are offended by the exposure and the equalizing of the woman with merchandise for sale; the comparison of the female body parts to watermelons This public belittling of our role as women is placing us in a discriminatory position; it encourages the perception of a woman as a consumable object a sex object accompanying alcohol drinking The large circulation and distribution of the commercial creates an offending and humiliating environment for us as women; this is sexual harassment "The representation of the female body in this manner on such large-scale and with such public exposure interferes with our personal life and our identity as women and spreads out stereotypes about the role of the woman And this humiliating perception creates obstacles for our social realization and breeds violence because it implies the expectation that the woman will be always ready and willing," Tisheva explains pointing out the offense and the insult were rooted in the feeling of being discriminated as women by gender "The woman is shown as an accessory to man The ads invite men to bet on their primal instinct the woman and her body are bind with the availability and pleasure of alcohol the imposing of stereotypes that undermine the various roles of the woman her abilities and her opportunities for realization in society This mass public representation of a commercial female image as a sex-symbol is for us a form of sexual harassment," Gorbounova says The Commission for Protection against Discrimination Tisheva and Gorbounova told Novinite.com that the Commission has delayed the decision of the case for one year - both say they do not understand the true reasons behind such drag was filed in the beginning of September 2008 and it was not examined until the end of the year The first decision of the Commission had been to send the case over to the Consumers' Protection Commission with the argument the issue was a consumers' the Commission for Protection against Discrimination refused to consider our complaint without doing any research summon us or request proof from the defendants including the maker of the drink and the commercials - the "Peshtera" company and its distributors - Sofia City Hall the daily "24 Chassa" (24 Hours) and "Trud" (Labor)," Gorbounova says The claimants then appealed the decision of the Commission before the Supreme Appellate Court the case was returned to the Commission for Protection against Discrimination as the competent authority to examine the issue the Commission finally scheduled a trial date only to reschedule it because the subpoenas were not sent on time was the day when the Commission met for the first time what they found offensive in the commercials "According to the Protection against Discrimination Act there is the so-called reverse discrimination Article 9 of the Act states that if the party that is insisting they are victims of discrimination shows facts that could lead to the conclusion discrimination is indeed present the defendant then must prove that the right of equal treatment has not been violated meaning in this case the defendants must prove the commercials are not insulting and discriminatory to women and treat them equally," Gorbounova explains the Commission's members decided they needed further clarification and appointed a three-member panel of a sexologist psychologist and an advertising expert to report if the commercials have indeed elements of sexual harassment and bias Gorbounova says it became evident to the claimants then that the Commission was seeking competent expert opinion created doubt the Commission had the ability to even see the commercials as problematic adding the expert report had not been requested by either side as proof two of the Commission members withdrew from the case and an Ad hoc committee was appointed "Maybe the Commission does not dare to rule on the case in order to not interfere with somebody's interests And the commercials keep airing; they are even newer ones The next meeting is scheduled for September 17 when the expert panel is supposed to report on their findings Novinite.com will keep their readers posted on the latest developments from the Commission for Protection against Discrimination member of the team examining the case and the person behind the proposal to appoint the expert panel also spoke for novinite.com Fikri insists such expertise is very necessary because the issues raised by the complaint require deep knowledge in different areas while in order to rule correctly the Commission needed proof on which to base their conclusions about the grounds of the complaint She further explained that the Commission had their own reasoning to send the case to the Consumers' Rights Protection Commission due to two previous instances when the Court had dismissed their rule that certain advertisements were discriminatory with the motif the ethics in preparing the ads were not subject of sanctioning by the Commission for Protection against Discrimination and there is another institution dealing with the protection of the consumer against such advertisements Fikri added that the decision of the Supreme Appellate Court to return the "Season of the Watermelons" case to the Discrimination Commission was clearly a different view regarding the issue compared to preceding cases but also a demonstration that the Protection against Discrimination Act is still in a developing stage Regarding the withdrawals of the two members from the Discrimination Commission from the case Firki explained that their motif had been previous membership in gender organizations after the expert panel reports on their findings in September "Vinprom Peshtera SA" is a leading Bulgarian producer of wines and high-alcoholic drinks It is a private company with main offices located in Plovdiv Its winery is based about 50 km away from Plovdiv in Peshtera -- a small town situated in the traditional vine growing region Trakia Valley Vinprom Peshtera is also known also for their bold and often controversial TV commercials especially the ones for the "Flirt" vodka and the "Peshtera" mastika in question The story began in 2001 with the slogan "She said that..." of the then S Team Ideas Group. In 2003, McCann Erickson produced the first truly provocative clip and the sexually charged Peshtera commercials went downhill with full speed The "She Said that She Was Making Cake" poster In 2004, the Flirt campaign offered free postcards, in 2005 the angels came to the rescue, in 2006 Flirt came up with yet one more clip, which shamelessly plagiarized Kylie Minogue's "Agent Provocateur." 2007 brought to the Bulgarian consumer the trite print poster series and a Flirt commercial featuring the Hungarian porn star Brigitta Bulgari. In 2008, a new series of Flirt clips was launched on the market The 2007 poster series: "She Was Studying Enough to Pass" In the 2007 apogee of the Flirt commercials, on the footsteps of several mastika posters and clips, literally "blinding" the viewers the spirit maker opened its first mastika "Peshtera" "watermelon season" While Genchev's (picture left) food commercials rely on reminiscence of some older the alcohol ones prominently feature chalga stars and sex One needs to think about and respect the viewer The most successful and memorable Bulgarian commercials such as mine are made with Bulgarian flare Bad or good - let's be Bulgarians," Genchev says in an interview for e-vestnik When asked about the connection between pop folk stars and mastika Genchev says he had produced the commercials on the customers' requests to having pop folk characters in their ads "My clients believe chalga will attract people who drink mastika wanted two folk stars and action on the beach but never leave the script to the chalga singers To deliver the message I actually rely on the actors (the male characters) Everyone has the right to have their own opinion," Genchev explains adding there was nothing vulgar in the clip "As much as people believe sex is the force that makes the world turn There is a mysterious smile and femininity that continue to intrigue people Because sex is the other vice that follows alcohol drinking It would be silly to advertise winter tires by showing boobs there is a different story...," Genchev points out also maintained the commercial was within the lines of good taste puns and sea - these are things our brand relies on," he said at the time "13 women are not a representative sample of the Bulgarian ladies; we show the beauty of the Bulgarian woman We don't aim to offend her; to the contrary we wish to glorify what she has and what we are proud of I don't think there is anything to be ashamed of To me it is incomprehensible how showing the beauty of a Bulgarian woman can be deemed offensive," the current "Peshtera" marketing director told Darik radio when commenting the claim one of the pop folk stars featured in the commercial - Galena chimes in with the following statement: "Humiliated to the contrary - this is part of the business I am in I noticed on the beach many young girls with baiting suits looking like watermelon peels And a group of 20 young men brought me a whole The watermelon season remains my trademark." the watermelon season does indeed enjoy huge popularity in Bulgaria Posters are plastered all over grocery stores along with numerous souvenirs such as t-shirts and coffee mugs while watermelon bikinis are walking on many beaches already held twice (thus now traditional) in the southern town of Luybimets known as the growing place of the largest and sweetest watermelons in Bulgaria Galena appeared in person last year while her partner in the commercial Emilia honored with their presence this year's contest Andrea (l) at the "2009 Top Watermelons" contest in Luybimets The audience received a glass of mastika and a slice of watermelon while the best growers got cash awards and an entire case of mastika The winner of the 2009 contest became a 21,12 kg watermelon The highlight and the culmination of the event was the "top lady watermelon" contest with Andrea and Emilia personally doing the measurements "Peshtera's" biggest rival - "Karnobatska" mastika also relies in its commercial campaign on well-known Bulgarian actors, pop folk divas, summer and alcohol. The scandal broke when it was revealed Gencho Genchev was also the author of the "Karnobatska" clip "There isn't a conflict of interests," Genchev says explained that they did not know Genchev was working for a competitor at same time when making the "Peshtera" commercial and qualified his move as "unethical." A second scandal happened as recently as June 2009 when Andrea was, allegedly, caught topless and of guard by a paparazzi while smoking a cigarette during a break from filming the commercial. The clip uploaded on vbox7.com ends with the security guard beating and chasing the intruder It has been seen hundreds of thousands of times since then "Peshtera" firmly denies having anything to do with the clip and says the contract with Andrea did not allow them to show anything else with her "It was a negative incident that was potentially damaging to our brand," marketing director Tihomir Trendafilov claims but sources close to the situation confirm that the clip was staged and planned ahead of time Andrea during the 2009 "Season of the Watermelons." The complaint received some media coverage but the alleged perpetrators of the discrimination seemingly did not pay much attention to this extraordinary for Bulgaria undertaking stirred a frenzy on the internet and fired up numerous blogs and forums Men and women alike quickly divided in two opposite camps some admiring the move and vowing staunch support for the claimants More vicious attacks were launched with name-calling such as "lesbians" opposing the public display of beauty," "unsatisfied feminists".. "I do not intend to respond to these attacks In internet forums much more people are on our side and they applaud us The most I can do is to accept it as distant information I am right and have my rights and do not intend to discuss stupid comments because this is how I see those attacks," Tisheva says Almost a year ago Swedish MEP Eva-Britt Svensson urged EU members to use existing equality sexism and discrimination laws to control advertising.A September 2008 report by the EU's women's rights committee at the European Parliament wants regulatory bodies set up to monitor ads and introduce a "zero-tolerance" policy against "sexist insults or degrading images" "Gender stereotyping in advertising straitjackets women girls and boys by restricting individuals to predetermined and artificial roles that are often degrading humiliating and dumbed down for both sexes," Svenson said then The report was supported by a waste majority of the MEPs The EU vote on the report is not legally binding but it could be used by governments to justify the biggest shake-up in the industry for years Almost immediately after the new rules were endorsed by the EP the Bulgarian Association of Alcohol Producers Importers and Merchants (APVTSN) issued a letter to the media promising they would not order approve and conduct advertising campaigns including sexist insults or degrading images of women and men "Bulgarian alcohol commercials will not make a connection between alcohol use and business social or sexual success," the September 2008 letter declares silicone and mastika are higher instances in Bulgaria than the European Institutions As Galena says in her own war with the EU rules: "Not everyone can be beautiful." a Ukrainian national seeking asylum in Bulgaria a Briton who has been helping her along the way and who contacted us to tell their story Novinite is publishing brief sketches on Hurghada Soma Bay and El Gouna - three places a group of journalists visited at the invitation of Egypt's Ministry of Tourism in mid-June Three young inventors were received with much applause by the public at the opening ceremony of CEEDS’15 by Webit Above is a selection of fresh political gaffes to which Bulgaria's political elite gave birth in 2014 Nobody has so far disagreed the run-up to the early elections held on October 5 was rather dull                          +254770 455 116 (Office) seeks to revitalize its market presence and has announced partnership with leading regional alcoholic and soft drinks distributors Mohan’s Oysterbay Drinks Ltd VP Brands International Global Trade Marketing Manager Stoyan Praskov who was in Kenya to announce the partnership as well as relaunch the re-branded Flirt Vodka said they would establish Kenya as the core market through which they will seek to penetrate other key markets across Africa particularly South Africa We want to establish Kenya as our core market in Africa and use the best practices and lessons as a launch pad to other countries within Africa” he announced during the cocktail event that also included product sampling of new Flirt Vodka flavors Praskov said Flirt Vodka was now the number one imported Vodka in Kenya “ We were the first brand in Kenya to introduce flavoured vodka and the response has been amazing We set the trend for flavoured Vodka  in the market and the growth has been phenomenal” The Global Trade Marketing Manager while accompanied by Mohan’s Marketing & Sales Director Mr Juan Jose Ribes and Flirt Vodka Regional Manager Mr Peter Ndiritu said they were keen to make Flirt Vodka the main drink to go to across the market Flirt Vodka comes in 24 flavours including Green Apple Orange and Original Vodka which are available in Kenya Jose Ribes said they have intensified brand awareness for the brand in Kenya and will be running promotional activities in 12 major towns around the country to promote the brand Ndiritu said the brand has registered year on year growth in the last five years and is the leading choice of young people among Vodkas “Flirt Vodka represents the stubborn eager free spirit of the young generation and we will continue to aggressively push it in the market and beyond” Flirt Vodka is sold in more than 88 markets globally Mohan’s Oysterbay Drinks Ltd are the direct importers and distributors of leading international spirit brands offering a wide range of Whiskey The company also imports and distributes the Red Bull Energy drink Some of the other recognizable brands handled by Mohan’s Oysterbay Drinks Ltd include Grants Scotch Whiskey Financial Fortune is a digital financial news website and print business magazine published in Nairobi by Fortune & Transit Publishers Ltd and covers the financial services sector through news views and extensive people coverage since 2018 and website in this browser for the next time I comment Subscribe to our newsletter to stay updated