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The exposure From the Dream of Flying to the Space Race has been attracting attention in Iguatemi Porto Alegre Shopping Mall. Around 600 people visit the space every day during the week. On weekends, the daily number reaches a thousand. Promoted by PUCRS Science and Technology Museum
the exhibition aims to recall the history of science and aerospace technology
Those who visit the stand on the 3rd floor of the food court embark on a journey through the technological evolution that took man to the sky and into space
Visitors of all ages have the chance to interact with models of machines such as the 14-Bis
as well as the Human Gyroscope and the Inflatable Planetarium
Check out some images of the activity below
The exhibition as a whole arouses the curiosity of visitors
who are surprised by the characteristics of the models of the flying machines on display
children discover the history of the Apollo 11 spacecraft
The Gyroscope is one of the highlights of the space
The experience is completed with the interaction of visitors in the Planetarium sessions
the visit to the exhibition lasts about 1h30min
visitors are invited to share the problems they would like to see solved
Water pollution and excessive amounts of trash are the most frequently mentioned
On January 22nd, the Rector Brother Evilázio Teixeira and the Vice-Rector Jaderson Costa da Costa went to see the exhibition
The Science Minute is a time of interactive experiences guided by museum mediators who answer questions about scientific topics
The next Science Minutes have the same theme and will take place on Mondays
The attractions are on display in the food court on the 3rd floor of the Shopping
Learn about research projects and our researchers
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learn about the Fluir program and have access to the main systems
Ahead of the 2024 Olympics held in Paris and the inevitable flock of tourists
the luxury label has released a collection of relevant summer souvenirs and objects
The parade event took place last night in Los Angeles
Stay tuned to see the best dressed celebrities and icons at the 2025 Kentucky Derby
Florence Pugh's fashion choices stole the spotlight during the Thunderbolts press tour
Princess Diana’s only Met Gala appearance in 1996 became an instant fashion legacy—complete with a last-minute dress alteration that shocked even John Galliano
The couple was spotted sporting very different styles on date night
Actor and producer Cynthia Erivo is defining her career on her own terms
L'OFFICIEL has the inside scoop on which A-list celebrities are set to attend the 2025 Met Gala
The actor opens up to L’OFFICIEL about starring with Steve Carell and Tina Fey in Netflix’s adaptation of the 1981 film
as well as playing Sandra Dee opposite Jonathan Groff in Broadway’s Just in Time
This expansion marks Balenciaga's third store in Brazil
following earlier boutiques in São Paulo and Rio de Janeiro
solidifying the brand's commitment to the Brazilian market
fashion and architecture enthusiasts witnessed the grand opening of Balenciaga's new store in the iconicIguatemi shopping center– a location that's as rich in history (Brazil's first operating mall) as it is in style
The space cleverly balances its raw elements with touches of modernity, featuring anodized metal fixtures, underlit shelving, and a light box that add warmth to the environment. Local craftsmanship is highlighted through aged aluminum tables and benches upholstered in a locally made vegan leather alternative, emphasizing Balenciaga's blend of global vision with local expertise.
With its parent company, Kering, leading the change in sustainability, Balenciaga similarity is innovating. The store's design is informed with eco-conscious luxury with inclusions like untreated concrete slab walls and shelving units. This isn't only about aesthetics, it's a deliberate choice to minimize the use of raw materials that aligns perfectly with Balenciaga's commitment to sustainable practices.
But don't mistake minimalism for austerity. The space is cleverly punctuated with elements that add warmth and modernity. Anodized metal fixtures catch the light, while underlit shelving casts a soft glow on the latest must-have accessories. It's a delicate balance of industrial edge and luxurious allure that only Balenciaga could pull off with such aplomb.
What defines this store is its nod to local craftsmanship. The aged aluminum tables and benches, upholstered in a locally made vegan leather alternative, enhance Balenciaga's commitment to blending global vision with local expertise. It's a space that feels at once international and intimately connected to its São Paulo roots.
From the moment you step into this groundbreaking space, you'll be immersed in the world of Balenciaga. The store offers an extensive range of men's and women's ready-to-wear, alongside a carefully curated selection of shoes, bags, accessories, eyewear, and jewelry. It's a one-stop destination for those seeking to infuse their wardrobes with Balenciaga's signature blend of avant-garde design and timeless elegance.
As the fashion world turns its eyes to São Paulo, Balenciaga's new store heralds innovation in luxury retail. It's more than just a place to shop – it's the future of fashion, where sustainability and high style coexist.
For those in São Paulo or planning a visit, the Balenciaga store in the Iguatemi shopping center opened its doors on August 19th, 2024. Whether you're a longtime fan of Balenciaga or new to its avant-garde aesthetic, this innovative space is sure to leave a lasting impression.
BALENCIAGA SÃO PAULO IGUATEMIShopping Center Iguatemi 2232 Avenue Brigadeiro Faria Lima Jardim Paulistano São Paulo 01489-900 Brazil
Rain Magazine stands at the forefront of fashion, interweaving the dynamic worlds of music, culture, and art.
Dinner was held at Coco’s At Colette, a painfully chic and private members-only club in the General Motors Building. There, Jereissati and Betts curated a guest list so powerful that if a pedestrian tossed a paper airplane towards Madison Avenue, it would likely land atop one of their luxury storefronts.
At the restaurant, guests took in exquisite panoramic views of the city that were well worth the ear-popping ride up the elevator. Hors d'oeuvres and glasses of Chablis were enjoyed by Diane Von Furstenberg, Tory Burch, Izumi Sasano, Frederico Turconi, and Anthony Ledru, among others.
The chic soiree celebrated the brands choosing Iguatemi as the port of entering the South American continent for the first time. Toasting the room of her colleagues, CEO Betts noted, “So many of you who are here today opened their first store in JK Iguatemi in São Paulo. As Brazil grows and we grow, we can all grow together. That’s the beauty of it.”
As tables were laden with red tuna tartare and filet mignon, the windows filled with rich hues of pinks, yellows, and oranges on the Central Park skyline. The brand executives discussed business affairs such as international expansions and upcoming fashion weeks; later, the dessert of chocolate mousse and berries gave way to personal conversations such as family and travel.
The evening wrapped with designer Bon Bons in branded goodie bags—no detail was ignored. The Iguatemi clientele care is steadfast. As Brazil's voracious appetite for luxury grows, Iguatemi stays on the pulse of expansion to ensure the utmost client satisfaction.
Yvonne Tnt/BFA.com1/11Phillippe Soussand, Emmanuele Vinciguerra, Miguel Vargas
Yvonne Tnt/BFA.com2/11Diane von Furstenberg, Tory Burch
Yvonne Tnt/BFA.com3/11Federico Turconi, Daniel Paltridge, Tommaso DeVecchi, Alejandra Rositto
Yvonne Tnt/BFA.com4/11Adriana Martins, Matthew Burke, Elodie Thellier, Miguel Vargas
Balenciaga has unveiled its latest store within Iguatemi
The luxury brand opened the 3,230-square-foot boutique on Monday
offering a range of men’s and women’s ready-to-wear
This new store’s design follows the Balenciaga’s Raw Architecture concept
characterized by an elevated aesthetic reminiscent of construction sites and abandoned spaces
The construction incorporates existing elements
aligning with Balenciaga’s sustainability commitment
The store features brushed concrete floors resembling sidewalk tiles
walls and shelving units made of untreated concrete slabs for an indoor/outdoor illusion
and locally made vegan alternatives to leather
This new boutique marks the third Balenciaga storefront in Brazil
with the other locations situated in another Iguatemi mall in São Paulo and the Village Mall in Rio de Janeiro
As the head of Brazil’s pre-eminent luxury mall operator
he enticed brands like Burberry and Tiffany to expand in the country
ExecutivesAs president and chief executive of Iguatemi Empresa de Shopping Centers SA, Carlos Jereissati Filho oversees the activities of one of the largest shopping mall companies in Brazil, operating a total of 17 prominent establishments around the country such as the Iguatemi Campinas, Iguatemi Porto Alegre and the Galleria Mall.
Jerrissati began his career in 1994 as marketing officer for Jereissati Participações SA, the parent company of Iguatemi Empresa. In 1996, Jereissati became the general manager of the Praia de Belas Shopping Centre in Porto Alegre, rising to superintendent officer and chief operations officer before being appointed as chief executive. In 2007, Jereissati was elected as a director of the board of Iguatemi Empresa and in April 2013, the Brazilian executive was made vice chairman of the board.
Iguatemi GroupPresident & Chief Executive
Widening income inequality and other demographic pressures in 2022 could exacerbate the already uneven global economic recovery from the pandemic
New free trade agreements could help boost the regional luxury market
but will they be enough to shield it from Covid-19 losses or be too controversial to benefit big markets like Brazil and Mexico
Despite social unrest and a sluggish economy
Latin America’s fashion e-commerce sector is forecast to grow by more than 20 percent each year from 2019 to 2021
Worried about his socially conservative agenda but desperate for his promise to usher in economic reform
industry leaders feel torn as the far-right military man Jair Bolsonaro becomes president of Brazil
Facing a weak economy and widespread government corruption
Yet fashion brands continue to invest in the country
Fashion brands rely on Brazil as their cash cow in Latin America
but how resilient is the luxury market as economic crisis deepens in the country
Latin America's powerhouse has made great strides forward but lost the mouth-watering economic momentum of the boom years
global fashion brands are trekking to the very margins of the map
Market GPS is sponsored by Marvin Traub Associates
Brazil — In emerging markets like India and China
luxury shopping malls have often struggled to successfully take root
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continues to beef up its online and offline luxury credentials
its JK Iguatemi mall in Sao Paulo opened Balenciaga’s first retail outpost in South America and the brand is also now available through the mall operator’s online platform
Since launching its e-commerce operation in October 2019
that platform has become a vital part of Iguatemi’s luxury expansion strategy
stocking brands from Diane Von Furstenberg to Ermenegildo Zegna
“Our online business is growing exponentially and to support this growth
we will bring many more international brands to Brazil via Iguatemi 365,” Carlos Jereissati Filho
Iguatemi’s digital arm doesn’t only stock brands already present in its offline malls
but also other brands interested in testing the waters in the Brazilian market
but relies exclusively on Iguatemi’s platform for its online sales in the country
Iguatemi also confirmed it will continue to expand its physical retail with new international luxury brands arriving at the JK Iguatemi mall throughout 2021
and new entertainment spaces dedicated to VIP clients set to open in the coming months
Editor’s Note: This article was revised on April 20
An earlier version of this article misstated that Balenciaga is owned by LVMH
For more information read our Terms & Conditions
After his first 100 days as chief executive officer of Chalhoub Group
at BoF CROSSROADS in Dubai — to discuss the state of luxury in the MENA region and the strategic next steps for the third-generation Chalhoub leader
From high-street labels to haute couture houses
Pakistani brands are opening international stores as far afield as suburban Texas and London’s luxury district in a push to diversify away from the shaky domestic market where some have reached saturation point
The US GDP decreased an annualised 0.3 percent in the first quarter
well below average growth of 3 percent in the previous two years
With soaring profits and rapidly expanding store networks
‘heritage-gold’ jewellery brands like Laopu Gold and Lao Feng Xiang are red-hot in China’s otherwise tepid luxury market
Apartamento JK just opened in São Paulo’s JK Iguatemi retail destination
as a new hospitality space that celebrates Brazilian design
Brazilian retail destination Iguatemi just unveiled Apartamento JK
a new space located on the top floor of JK Iguatemi
the high-end mall is named after former Brazilian president Juscelino Kubitschek
and now adds a new exclusive space to its retail and creative offering
This is the company’s tenth space in São Paulo
with further locations in Brasilia and Porto Alegre
Apartamento JK is spans 360 sq m, and is inspired by rooftop living across global capitals. The bright space features wood, concrete and glass, with a contemporary aesthetic that nods to Brazilian modernism
Conceived by local architect Marília Pellegrini (an alumna of Arthur Casas)
the bright living space opens onto a vast terrace overlooking the city.
The space will serve as a peaceful oasis for Iguatemi’s guests and VIPs
With a focus on merging indoor and outdoor
this unique location features living and dining areas with a focus on conviviality
The furniture selection is an ode to Brazilian design
and contemporary artworks by Ana Maria Tavares and Daniel Senise
The colour and material palettes complement the architecture
with neutral tones contributing to the relaxed feel of the apartment
wood and stone come together with the distinctive lines of Brazilian design
The space overlooks a multi-level terrace overlooking the São Paulo skyline and surrounding greenery
a view that inspired the creation of the apartment itself
The focal point of this outdoor space is a lush Erythrina crista-galli tree
with shrub-like vegetation adding greenery and texture to the terrace design
iguatemi.com.br
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Rosa Bertoli was born in Udine
she has been the Design Editor of Wallpaper*
where she oversees design content for the print and online editions
she has written extensively about all areas of design
Rosa has been speaker and moderator for various design talks and conferences including London Craft Week
Rosa has been on judging panels for the Chart Architecture Award
the Dutch Design Awards and the DesignGuild Marks
She has written for numerous English and Italian language publications
and worked as a content and communication consultant for fashion and design brands
Brazil suffered the triple whammy of the slow shake-off of covid, a highly tense presidential election and declining global stock markets last year, but Iguatemi still scored low double digit-growth in 2022. The group owns a total of 16 prestige and polished malls, notably two key ones in São Paulo and another in Brasilia where major league Western brands congregate. Louis Vuitton has four stores with Iguatemi
while Dolce & Gabbana has five with the prestige products retailer
the legendary Paris mover and shaker who represents Iguatemi in Europe
we sat down with Betts to better understand Iguatemi’s individual business model and plans for the future
But a lot of our growth in the next decade will come from M&A
If you look at only the high-end luxury market in Brazil
the top 10 high-end players don’t even control 50% of the revenue pool
It’s still an incredibly pulverized market
There are lots of different ownership structures
Many malls are owned by half a dozen partners
we believe there are a lot of individual stakes you can buy,” stressed Betts
“In 2021 we decided to go through a corporate restructure
though we wanted the family to continue to be majority shareholders
We moved from one to two classes of shares
we have a new governance structure giving certain veto rights to minority shareholders
without immediately diluting the family’s control
as they are very knowledgeable about this business
because having the company transition into professional management
and his own brands went bust too,” she laments
A square as a ludic space for children to freely explore – this was the idea behind the project for the Children Square Iguatemi
which will be built shortly on a site of 900 m²
Courtesy of Miguel MuralhaThe wooden circular wall with a circumference of 11.5m and a height of 2.5m define the organization of the square. All of the areas converge in this Center formulating an image similar to the spatial distribution of meetings in primitive places: a wheel of stories around a fire or indigenous hollow fibers around a large empty circle.
Courtesy of Miguel MuralhaThe Children Square Iguatemi is not a boring place for children to kill time
filled with open-air discoveries that offer an unforgettable experience for the children
climb and explore this place of happiness in small packages
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Brazilian mall conglomerate Iguatemi Group has appointed Cristina Betts
whose family founded Iguatemi back in 1966
and was previously responsible for the company’s finance
management and strategic planning departments
“It is a great honour to be taking [over from] a natural leader who has always inspired me
I am very excited about the new challenges ahead and am convinced we will continue on a journey of growth,” Betts said
Jereissati joined the company in 1997 and has been CEO since 2005
Iguatemi shopping centres became a hub for luxury shopping across Brazil and a key partner for luxury brands within the country
more recently online via its Iguatemi 365 platform
Jereissati also led the company’s expansion following its stock market listing in 2007
Jereissati will continue to serve on the company’s board of directors
Iguatemi currently manages 14 strategically located shopping centres across Brazil
including its namesake properties in locations such as Sao Paulo
Known for providing its clientele with a comprehensive selection of brands
Iguatemi is a key player in Brazil’s luxury and retail segment
Brazil’s Iguatemi Group Expands Luxury Offering
2023 - Calling all Stranger Things fans: the Stranger Things Day is coming up and Netflix has partnered with the JK Iguatemi mall to celebrate the best fans in the world with a special announcement: on November 14
the official Stranger Things Pop-Up Store is coming to São Paulo
the first ever to be launched in Latin America
which includes the store itself and a special in-world circuit
will immerse visitors in a world of mystery
enduring friendships and 80s nostalgia in a one-of-a-kind celebration of the Stranger Things universe and fandom
After popping up in eight cities around the world (Los Angeles
the store will provide a unique retail experience in São Paulo
visitors will find more than 150 custom and unique Stranger Things pieces only available at the pop-up
“We are thrilled to bring the Stranger Things Store to Sao Paulo - our first location in Latin America
Our Brazilian fans are the most passionate in the world and we wanted to send them right into the heart of Hawkins
where they could revisit the series and take home a piece of their favorite show with unique merchandise they can't find anywhere else.” says Greg Lombardo
“Recognized as one of the main malls in Brazil for anticipating trends and promoting innovation and entertainment
JK Iguatemi will not only launch the official Stranger Things store in São Paulo
but will also offer iconic photo moments for the whole family to have fun together”
When: official opening on November 14 at 2pm
2041 - Vila Olímpia | 3rd Floor - São Paulo-SP
Opening hours: Monday to Saturday from 10am to 10pm; Sunday and holidays from 2pm to 8pm
Stranger Things special circuit by JK Iguatemi
which will be converted into an exclusive collector’s badge that is not for sale at the store
Tickets will be available on www.sympla.com
5 for Iguatemi One clients and XP|Visa clients
November - Monday to Friday from 2pm to 9pm; Saturday from 10am to 9pm; Sunday and holidays from 2pm to 7pm
December and January - Monday to Friday from 12pm to 9pm; Saturday from 10am to 9pm; Sunday and holidays from 2pm to 7pm
Special hours from November 30 to December 3 - Thursday and Friday from 12pm to 9p; Saturday from 10am to 9pm; Sunday from 2pm to 7pm
February and March - Monday to Friday from 2pm to 9pm; Saturday from 10am to 9pm; Sunday and holidays from 2pm to 7pm
Rating: the circuit is recommended for ages 13+
Younger children are welcome at their parents’ discretion
Netflix is one of the world's leading entertainment services with over 247 million paid memberships in over 190 countries enjoying TV series
and games across a wide variety of genres and languages
gastronomy and excellent services in a single place
The pillars of innovation and experience are part of its DNA
making each visit unique and providing different and unprecedented opportunities for all audiences
With the expertise in offering the most complete and diverse mix
JK Iguatemi innovates with quality and anticipates trends to continue to be a reference in the sector
Celluloid Junkie is proud to have partnered with Vista Cinema for the Cinema of the Month series
Vista is the world’s leading cinema management software solutions company
We won’t just be featuring cinemas whose operators use Vista
but we will surely mention when that is the case
CJ would like to thank everyone at Vista for partnering with CJ to showcase some of the most interesting
innovative and inspiring cinemas from around the world
Ask even the most casual moviegoer from the city of São Paulo, Brazil what the best movie theatre in the city is and there is a good chance you’ll be directed to the Cinépolis JK Iguatemi
But if you really want a true taste of Brazil’s modern moviegoing experience
most Paulistanos will tell you that Cinépolis JK Iguatemi is the “whole package”
The name Jereissati, for instance, is associated with one of the wealthiest families in Brazil, owing its fortunes to Iguatemi Empresa de Shopping Centers
Over the last 10 years the firm has grown from 6 malls to 20
might very well be one of the company’s Crown Jewels
The mall is located adjacent to Parque do Povo (Park of the People) in Vila Olímpia
considered the “financial heart” of São Paulo
hosting the offices of international financial institutions and tech companies such as Microsoft and Google
This makes it the perfect spot for the JK Iguatemi given that nearly all of its 190 stores are occupied by the world’s top luxury brands (not to mention nine restaurants)
The surge in the development of malls in Brazil was driven in large part by the commodity driven economic boom which began in the last decade and lasted up until three years ago
when the country fell into a cycle of political turmoil and corruption
This has led to Brazil’s currency being devalued and an ongoing recession
Despite these circumstances malls in Brazil
continue to be a prime destination for the city’s 12 million Paulistanos
These centres are not only setup for shopping
The most popular malls incorporate a cinema to attract visitors and the JK Iguatemi is no different
as anyone stepping through its doors quickly discovers
Part of what makes going to see a movie at the Cinépolis JK Iguatemi so memorable is the journey through the mall up to its location on the third floor
The interior of the JK is a work of art (and often serves as a gallery for actual artworks)
a glass ceiling four stories above the large
terraced courtyards make it seem as if you are outside during daytime hours
stone and marble are used throughout its sleek modern design
It is no wonder why the mall has been dubbed “the temple of consumption”
The JK is so stunning and gives off such a four-star vibe you might be tempted to whip out a camera to snap a few photos
if you do so one of the facilities dapper and omnipresent guards will swiftly appear
issuing a stern warning that no photos are to be taken
Apparently this kind of precaution is required when you have a mall filled with millions of dollars in high end jewelry
But don’t dawdle too long wandering around the JK
the Cinépolis JK may first appear to look like any other cinema found in a mall
it’s signage is more metallic chrome and shinier than most theatre marquees so that it fits in with its upscale retailers
At night the sign a backlight accents the Cinépolis brand hanging above its wide entrance
The cinema is designed in the same style and with high-end materials that match its host mall
It is laid out in the shape of a capital letter I
the lobby and premium format cinemas in the stem and the remaining six screens in the capline bracket
Greeting guests at the entrance of the theatre is both a box office counter with three ticketing kiosks to the left
There are tables nearby for you to enjoy a quick bite
or walk further into the lobby past screens 1 and 2 (IMAX and 4DX respectively)
Traditional snacks such as popcorn cost anywhere from BRL R$ 12.75 to R$ 20.75 (USD $3.85 to $6.25), with flavored popcorn a few reais more. Soda’s top out at BRL R$14 (USD $4.25) for a large.
If you look closely enough, you may be able to see the hustle and bustle of a working restaurant kitchen just behind the concession stand. The chefs and their assistants all wear protective hair nets and sanitary shoe coverings as they prepare mini-cheeseburgers, smoked salmon wraps, ciabatta paninis, pizzas, Nutella crepes, and other dishes. You can order these meals from the concession stand or from wait staff in any of the auditoriums.
Upon arriving at your seat you’ll find a menu detailing a selection of meals, snacks and beverages, including soft drinks, alcohol and even coffee. A beer will cost you about BRL R$ 9 (USD $2.71) or you can order it in a combo with either popcorn, nachos or other snacks for between BRL R$ 32 and R$ 37 (USD $9.65 and $11.16). As for hard liquor, just name your spirit; Johnny Walker Black will set you back BRL R$ 30 (USD $9) or Belvedere vodka can be had for BRL R$ 34 (USD $10.25)
All food and beverages can be ordered from wait staff who will bring it to you right in your seat either before or during a film. It’s worth noting that throughout our mid-day visit on a Tuesday the service was stellar, with attentive employees assisting us during our entire stay.
Something that might not be as unique, at least in Brazil or many other parts of the world, is that, except for the IMAX screen, each of the auditoriums has a sponsor. The 4DX screen is sponsored by Coca-Cola and the remaining screens by Santander Bank. In fact, use your Santander credit card when purchasing tickets or concessions and you’ll get 50% off the price.
Otherwise, regular admission costs between BRL R $ 41 to R $ 78 (USD $12.35 to $23.50) for 2D films and BRL R $ 49 to R $ 78 (USD $14.80 to $23.50) for 3D, IMAX and 4D screenings, making it one of the most expensive cinemas in São Paulo. But then, keep in mind, rent at the temple of consumption surely doesn’t come cheap and Cinépolis is providing a luxury cinema-going experience in one of the largest cities in the world.
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Text description provided by the architects. The client Rodrigo Arroyo knew the works of SP62 through São Paulo, where he lived for more than ten years. The client's preferred neighborhood is Pinheiros, and also the central region of São Paulo. As the conception was of an industrial and contemporary nature, we modernist precepts to achieve minimalism, having ceilings and structures apparent.
Profiles and metals in matte black, with wood coverings rustic, plastic arts intervention, wood flooring and concrete for differentiation of environments and furniture based on leather, wood, and metal, introducing the truth of materials. The green walls enter the context of embracing the large workbench with the main element of the room that is the only shelf designed for this client, based on Mondrian and in the concepts of the Bauhaus School of Mies Van der Rohe and Walter Gropius.
© Estúdio Inside ArtThe central chairs
were inspired by the Esther Rooftop restaurant by chef Olivier Anquier
The meeting room received a glass aquarium for privacy
with indirect lighting from the Reka light fixture
Text description provided by the architects. Seven years after the inauguration of its first store, located in JK Iguatemi Mall and with Arthur Casas’ project, the distributor Mistral looked for Studio Arthur Casas team to sign its second address, now in Iguatemi Mall. Like the first, the new space should be inviting, innovative and surprising to provide customers with an enriching and enjoyable shopping experience.
Between stairs and accessed by to opposite entrances, the store allows customers to cross inside to reach parallel corridors of the mall. Taking advantage of this arrangement, Arthur Casas and team created a path whose carbonized solid wood sides have shelves from floor to ceiling to accommodate the labels horizontally.
© Filippo BamberghiRemembering the old wineries, the carbonized solid wood wall was developed exclusively for this space thru a delicate process in which it is heated to a temperature of 3000 degrees celsius to acquire a special materiality: the brownish tone and a curvilinear character.
© Filippo BamberghiThe sides of the path contrast with the bright off-white floor and ceiling. Such composition is accentuated by the lighting design, which makes walls look detached from the floor and the ceiling. Inside, the “Mesa amorfa” (amorphous table), also designed by the architect, serves as support for attending and for the wine exhibition. There is also a touch screen television for guests to delve into the history and beverage properties.
© Filippo BamberghiLocated at one of the entrances
and air-conditioned wine cellar holds the finest labels and
a window displays scenographically bottles and accessories on drawers
works in an island protected by slats of carbonized wood
following the same visual identity of the interior of the store
serving as an interface for the area with a full selection of men’s and women’s ready-to-wear
Each newly opened Balenciaga store is exceptionally unique
Twisting hallmark materials of a building’s interior
forming a tangible connection to the site’s history and inner workings
and products offer sleek contrast to the store’s intentional ruggedness
The 145 square meters of raw concrete floor in BALENCIAGA SÃO PAULO runs parallel to a ceiling lined with suspended LED pendants and track lighting
A concrete color scheme continues to the space’s spatterdash walls
interrupted by the dressing room’s warm rosewood walls
and the shifting colors of the collections
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Carlos Jereissati Filho is the President and CEO of Iguatemi
He joined the Jereissati Group in 1994 as a marketing officer and spent the following 11 years working in several different areas of the company
with responsibilities as General Manager of Praia de Belas Shopping Center in Porto Alegre
and has been on its Board of Directors since 2007
he also served as the president of ABRASCE
and is an avid reader and collector of contemporary art
Carlos has generously contributed to the success of the Inspiration Gala São Paulo since the event’s debut in 2011
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The opening at Iguatemi São Paulo is part of a series of launches by the brand’s concept stores
spread across Europe and the United States – all under the watchful eye of Glenn Martens
elements of discontinuity and transformation are placed in the space
creating an atmosphere of sense for visitors at all levels
All of this with the objective of renewing the existing model in retail
exalting elements of purchases and experimental immersions
The concept was developed in February 2021
and first applied in stores in Amsterdam and Washington
Contact us: info@rli.uk.com
the Man Who Brought Luxury to BrazilAccording to the International Monetary Fund
Brazil is set to clock in as the world’s sixth largest economy in 2013
BoF meets shopping mall magnate Carlos Jereissati
who is helping international luxury brands tap the opportunity.Carlos Jereissati Filho | Photo: Fernando Pinheiro for BoF By Ann Binlot07 October 2013The Daily Digest NewsletterThe essential daily round-up of fashion news
SÃO PAULO, Brazil — At just over 387,500 square feet sprawled across four levels with over 200 stores
a state- of-the-art cinema and public art on display
light-filled JK Iguatemi in São Paulo is a stunning example of Brazil's powerful mall culture
During its opening weekend in July 2012, some 70,000 people visited the mall to witness the South American debuts of Coach
mixed in with Brazilian labels such as Osklen
For Carlos Jereissati Filho
the stylish and well-spoken 42-year-old CEO and president of Iguatemi Group
the shopping mall developer that also oversees 12 other malls in the country
JK Iguatemi is the culmination of two decades of tirelessly working to bring the best luxury brands from around the world to Brazil
Jereissati Filho can’t remember a time when he wasn’t immersed in the world of shopping
As the son of Brazilian business magnate Carlos Jereissati Sr.
Jereissati Filho spent his childhood playing in the Iguatemi São Paulo shopping centre — Brazil’s first mall — which was owned by his family
“I was born in this mall business,” says Jereissati
“As a little kid I remember my father giving money to my sister and me to count the bags in the mall.” The two would eagerly approximate which retailers did the most business by how many of their shopping bags they spotted consumers carrying
Jereissati Filho grew up in the Brazil of the 1970s and 1980s
Import restrictions were so tight that it was virtually impossible for foreign prestige brands to enter the Brazilian market
Those who wanted high-end goods had to venture outside Brazil to purchase them
or ask friends or relatives to bring them back
his family holidays abroad exposed him to upscale
“I remember my mother being a customer,” he recalls
“It was always a dream for me to be able to have all those brands inside the country and for Brazil to really be a part of this luxury world.”
As the government lifted import restrictions in the early 1990s
Jereissati Filho began making this dream a reality
After earning his business degree at Fundação Getulio Vargas in São Paulo
he joined the family business in 1994 as a marketing officer and quickly rose up the ranks to become CEO in 2005
Along the way he helped Emporio Armani and Louis Vuitton make their first moves into a Brazilian shopping mall
when they opened at Iguatemi São Paulo in the late 1990s
first because Brazil was not the Brazil of today,” says Jereissati Filho
“We had to convince people that we were a market that would have enough shoppers for their brand
And we had to show them that our malls were more like department stores and would be the meeting point for rich Brazilians.”
“Iguatemi is the most important shopping centre in Brazil and it was the first one to improve its ambiance
service level to accommodate the luxury brands,” observes Carlos Ferreirinha
president of Brazilian luxury consulting company MCF Consutoria & Conhecimento
But not only does a location at Iguatemi position luxury companies to capitalise on the country’s growing wealth
it also provides an important opportunity for brand exposure
who can be reluctant to shop for international luxury goods at home due to the country’s heavy import duties
are more likely to purchase the brand when they travel abroad
we’re welcoming Brazilian tourists in increasing numbers to our North American stores,” says Ian Bickley
president of Coach International on his company’s decision to open a store at JK Iguatemi
taking out the guess work of what it takes to open a Brazil store
"We helped them with all the information they need in terms of logistics — what does it take to open a franchise in Brazil
how much they cost," says Jereissati Filho
the owner of Brazilian fashion house Daslu
who was arrested and released for fraudulent imports in 2008
can be credited with bringing Louis Vuitton
while developer JHSF’s Shopping Cidade Jardim mall is home to the first and only Emilio Pucci
Hermès and Jimmy Choo stores in the country
But so far reports indicate that launching at an Iguatemi mall drives results
Sales at Diane von Furstenberg ’s Iguatemi São Paulo location rank second to her New York flagship
and the Goyard custom painting service at JK Iguatemi — the only one in the country — has been a hit
“The country is still undergoing a process of maturation,” concludes Mr Ferreirinha
coupled with the robust growth of the middle class
creates the perfect environment for consumers who want to access what is different and allow themselves a moment of shopping outside their usual range
The luxury market still has much room to grow in the country and different consumers to win over.”
Le Mill in Mumbai and Sneakerboy in Melbourne
The industry is scrambling to adjust to the shockwave of new import duties announced by President Donald Trump on ‘liberation day.’ Many of fashion’s biggest manufacturing hubs are facing the highest tariffs
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President Donald Trump pointed to South Korea as a country with more unfair tariffs against American products than China
while slamming the handing out of subsidies for foreign chipmakers like Samsung Electronics Co
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MENUPARTIESGucci Goes to the MallFrida Giannini celebrates the brand’s temporary museum in Brazil
What: A dinner hosted by Carlos Jereissati Filho, CEO of shopping mall developer Iguatemi, honoring Gucci creative director Frida Giannini‘s trip to Brazil and the debut of brand’s temporary museum in the JK Iguatemi mall
Where: At Jereissati Filho’s home in Sao Paulo
Why: Gucci flew over archival pieces from its Florentine museum to open up this temporary outpost
which will showcase the brand’s history and aesthetic heritage
Don’t you wish your local mall was this chic
Francois-Henri Pinault and Carlos Jereissati Filho