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Subscribe to Adweek newsletters since it turns you into a sort of infection vector looking to get rid of the burden as fast as possible But perhaps there’s another way to picture being “it”: as an empowered seeker around whom all action is centered Nike’s new spot “You’re It”—the first for Nike Kids from agency Wieden + Kennedy Amsterdam—brings the brand’s high-adrenaline and visually fluid approach to a younger demographic showing kids embracing their power and potential at activities ranging from tennis and soccer to skateboarding and dance Subscribe now for unlimited access to exclusive insider reporting I want to receive emails from Adweek about products services and events that they feel may be of interest to me I want to receive emails from Adweek on behalf of carefully-selected third party partners about products By submitting your information you agree to Adweek's Terms of Use and Privacy Policy and you will begin receiving our newsletters I understand by creating an account, I agree to Adweek’s Terms of Use and Privacy Policy and that I may review and update my marketing preferences at any time A code has been sent to your email address By subscribing you agree to Adweek’s Terms of Use and Privacy Policy You may cancel at any time. The cancellation goes into effect at the start of the following billing cycle. To cancel your order, contact customer service at 844.674.8161 (U.S.) or 845.267.3007 (Outside U.S.). David Griner is former international editor at Adweek. He's been covering agencies, creativity, technology and marketing innovation for more than a decade. Adweek is the leading source of news and insight serving the brand marketing ecosystem. we can't find the page that you are looking for Don't let that stop you from visiting some of our other great related content protected by reCAPTCHA.css-trhdh3::after{background-color:#fa9000;}EXPLORE MOREblinking-dotLive updatesLive updates, ‘Blackmail tool’: Hamas rejects Israeli plan to bypass Gaza aid agenciesUN and humanitarian aid groups say Israel proposed ‘dangerous’ ration ‘scheme’ after nine-week siege Francis-era reforms that saw a diverse group of cardinals join the mix make his successor nearly impossible to call the California federal penitentiary has been shut for more than six decades The attack comes as Moscow prepares to welcome foreign leaders from China and Brazil Reports say Israel now eyeing occupation of entire enclave control of aid and possible expulsion of Palestinians A study gives clues to cosmic origin of gold and heavy elements and they were created earlier than we thought Foreign Minister Olivier Nduhungirehe says the ‘ongoing’ discussions are ‘still in the early stages’ Attack claimed by Houthis temporarily halts air traffic at Israel’s busiest airport and triggers air raid sirens US president makes claim after Mexican leader says her country’s sovereignty ‘not for sale.’ This website is using a security service to protect itself from online attacks The action you just performed triggered the security solution There are several actions that could trigger this block including submitting a certain word or phrase You can email the site owner to let them know you were blocked Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page Former Brazilian president Luiz Inacio Lula da Silva (L) and Brazilian president Dilma Rousseff during Lula's swearing in ceremony as chief of staff Photo license  Purchase photo (AFP) - Brazilian lawmakers relaunched impeachment proceedings against President Dilma Rousseff Thursday and a judge blocked her bid to bring her powerful predecessor into her cabinet intensifying the political crisis engulfing her The setbacks for the 68-year-old leftist leader came a day after fresh street protests erupted because of new evidence in a corruption scandal that pointed to connivance between Rousseff and her predecessor and mentor a judge issued a ruling suspending the appointment over allegations that she was trying to protect him from corruption charges Rousseff accused her enemies of mounting a "coup" against her Lula's new position would grant him ministerial immunity protecting him from prosecution in criminal court Rousseff got as far as giving Lula a post-ceremony hug before federal judge Itagiba Catta Preta suspended the ex-president's nomination to the cabinet chief post "or any other that grants him immunity." Government lawyers promptly launched an appeal against that preliminary injunction which applies until a definitive court ruling on the matter Brazil's lower house of Congress launched a committee to consider impeaching Rousseff over corruption accusations in a separate case She is accused of manipulating the government's accounts to boost public spending during her 2014 re-election campaign The drive to impeach her was launched by the opposition in December but had been put on hold by the courts over procedural issues which were finally resolved late Wednesday Thursday's events plunged Rousseff's government into deeper uncertainty as she struggles with public anger a deep recession and the splintering of her coalition in congress Lula and Rousseff have between them governed Brazil for the past 13 years but political and economic crises are now gripping Latin America's biggest economy Protests erupted Wednesday when an anti-corruption judge leaked a wire-tapped phone call between Rousseff and Lula that suggested she appointed him to save him from arrest "Shame!" shouted a protester as Lula was sworn in The ex-president's supporters chanted slogans accusing their opponents of seeking a coup "The putschists' shouting won't make me veer from my path or bring us to our knees," said Rousseff "If they violate the rights of the president what will they do with those of the citizens is charged with accepting a luxury apartment and a country home as bribes from executives implicated in a multi-billion-dollar corruption scam at state oil company Petrobras Rousseff denies trying to help him dodge prosecution "this country's greatest political leader," to help rescue her government from crisis But hours after Lula's nomination Wednesday ordered the release of evidence suggesting darker motives Rousseff called Lula's bugged phone to tell him she would be sending him the official decree nominating him as her chief of staff so he could make use of it "if necessary." Cabinet ministers can only be tried before the Supreme Court in Brazil and ministerial immunity would protect Lula from criminal court Investigators say construction companies conspired with Petrobras executives to overbill the oil giant to the tune of $2 billion paying huge bribes to politicians and parties along the way Rousseff's office said the phone call was about a simple procedural matter and accused Moro of a "flagrant violation of the law and the constitution." But the recording caused thousands of people to flood into the streets in protest on Wednesday Some three million Brazilians had also protested Sunday in nationwide demos calling for Rousseff's departure Brazilian share prices surged Thursday to close 6.6 percent higher "The markets are already starting to foresee the fall of Dilma Rousseff's government," said Alex Agostini an economist at Brazilian consultancy Austin Rating in Sao Paulo He said the surge was largely prompted by the release of the recording