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By Steve Garnsey2019-03-06T10:01:00+00:00
Japanese carmaker Honda has begun operations at its Itirapina assembly plant
Production is starting with the Fit model but over the next three years
the company will transfer production of other models from its Brazilian plant in Sumare
The Sumare plant will then concentrate on powertrain production
which involves a development cost of around 1 billion reais ($266m)
will make production more efficient with a reduced environmental footprint
which has been making cars in Brazil for more than 20 years
said the new plant featured an assembly line with new painting technologies
various automated equipment and new welding and stamping technologies that enabled shorter processes
The economic slowdown in Brazil that started in 2013 saw car production there drop from 3.6m units to 2.1m by 2016
but the county is now showing signs of recovery
Production recovered to around 2.8m units last year and passenger car sales grew by 12%
Honda announced the shake-up in its Brazilian operations in April last year
the company said: “The automobile business environment in Brazil has undergone significant changes in recent years
The market is now showing signs of gradual recovery.”
Itirapina is more than three times the size of Sumare but it will have the same production capacity of 120,000 units/year and a workforce of around 2,000 when restructuring is complete – down by around 1,200 staff
Honda said it recognised the need to strengthen its business structure based on the present market and make a shift towards a more sustainable business
Last month, Honda announced a restructuring of its global manufacturing network to accelerate its commitment to electrified cars “in response to the unprecedented changes in the global automotive industry” and focus activity in regions where it expected to have high production volumes
the company plans to close its Swindon plant in the UK in 2021
at the end of the current production lifecycle of the Civic hatchback and type R models
as well as winding down operations in Turkey
ending production of the Civic sedan in 2021
But the company intends to continue business operations in Turkey and said it would hold talks with stakeholders over the next three years
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News Release
the Honda automobile production and sales subsidiary in Brazil
today began operation at its new automobile plant in the city of Itirapina in the state of São Paulo
a plan to restructure its automobile production operations to strengthen the foundation of its automobile business
HAB began operation at its new automobile production plant today
with the Honda Fit the first model produced at the plant
HAB will sequentially transfer production of other models from the existing Sumare Plant
in the city of Sumare in the state of São Paulo
and the restructuring is scheduled to be completed in 2021
Striving to realize highly efficient production with a reduced environmental footprint
the new plant features a production line equipped with Honda’s latest production technologies including highly-functional painting technologies
new welding and stamping technologies which enable shorter processes and other automated technologies that are most appropriate for this plant
With over 20 years of automobile production in Brazil
Honda will further solidify the foundation of its business in the region with the new auto plant
which will change its key role to powertrain production and continue delivering high-quality and attractive products to Honda customers in the region
Honda has decided to defer the start of production at its new manufacturing plant in Itirapina
190km/118miles northwest of São Paulo City
Plant construction has ended and it was supposed to be opened in coming days but plans have been postponed due to market lows likely to extend to 2016
In a typically cautious Japanese move
190km/118miles northwest of São Paulo City
Plant construction has ended and it was supposed to be opened in coming days but plans have been postponed due to market lows likely to extend to 2016
Honda was the only one to show growth (15% to October) thanks to the success of its new HR-V crossover
currently works two shifts currently overtime daily and on some Saturdays
Itirapina now will start production by 2017 and Honda may not meet all demand for its four models (Fit
Yet it has chosen not to hire workers who might be idled
Neither Honda nor Toyota have moved to three shifts here
Last week Ford and GM ended third shifts at their Camaçari (northeast region) and Gravataí (down south) assembly plants
Honda said all planned investments in Brazil would continue
including the launch of the next generation Civic with new 1.5-litre turbocharged engine by mid-2016 and its local tech centre expansion
Early November Chery admitted to be 90% idle in 2015
It will produce just 5,000 units of the Celer at the Jacareí
Greater São Paulo manufacturing plant opened in the last quarter of 2014
In 2016 it will launch the new QQ subcompact and Tiggo compact SUV
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The Chinese brand plans to produce between 7,000 and 10,000 units in total next year while the plant has capacity of 50,000 vehicles
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The German automaker will invest 2 billion reais ($595 million) to construct the T-Cross at its Sao Jose dos Pinhais plant in Brazil
This move is just part of a wider 7 billion reais ($2.1 billion) investment through 2020 to refresh its line-up in Brazil
Volkswagen’s calls it the “largest product launch offensive ever” in its local history
Despite Volkswagen’s belief in the Brazilian market, Honda isn’t so convinced and says it will consolidate all vehicle production in its Itirapina plant. This will include converting a factory in the Brazilian city of Sumaré from vehicles to engines and parts, Reuters reports
Honda intended on its Itirapina plant helping it to double production capacity in Brazil in the midst of booming domestic production
a press officer confirmed that the downtrun in the country altered with these plans
When it launches, the VW T-Cross will use the company’s MQB platform, also used by the Polo. As such, the compact SUV will share some parts with the Polo and Seat Arona and act as a direct rival to the Nissan Juke and Peugeot 2008. It will slot below the T-Roc in Volkswagen’s range of SUVs
Sales of the T-Cross are tipped to start by the end of the year
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MercoPress, en Español
Montevideo, May 5th 2025 - 11:24 UTC
Japanese automaker Honda plans to build a new assembly plant in the Brazilian state of Sao Paulo with an annual capacity of 120,000 units
will become operational in 2015 and will double Honda's annual output capacity in Brazil to 240,000 units
The Japanese auto giant is currently producing 120,000 units a year at its existing plant in the city of Sumare
is to churn out Fit-class compact vehicles which are in high demand on the world market
“As the world's fourth largest automobile market
Brazil is a very important market for Honda's operations in South America,” said Masahiro Takedagawa
Investment to a country that is outside of the EU who would have believed it possible
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President Luiz Inácio Lula da Silva hosted a meeting this Friday (19)
The Vice president and Minister of Development
President Lula listened to Ichinose’s presentation about the history of Honda’s presence in Brazil
The company started operating in the country over 50 years ago
and maintains a motorcycle factory in Manaus (AM) that has manufactured over 30 million units; vehicle production centers in Sumaré and Itirapina (SP)
Honda has invested over BRL 9 billion in Brazil in the automotive sector alone
Ichinose highlighted the company’s commitment to completing its transition to renewable energies by 2050 and that it sees ethanol technology as a factor that converges with its decarbonization policy
The businessman added that a new hybrid-flex SUV model will be produced in Brazil to be launched in 2025
NEW CYCLE - Ichinose announced to President Lula Honda’s new investment cycle in Brazil: BRL 4.2 billion between 2024 and 2030
concentrated on introducing the new hybrid vehicles technology and developing a chain of key supplies for these models
The company expects these investments to generate 1,700 new direct and over 3,500 indirect jobs
The Itirapina plant is due to start a second production shift next Monday (22)
President Lula welcomed Honda’s new investments in Brazil
He commented on the development brought by the automotive industry and the role of the government in promoting a good environment for investments with legal
He highlighted the need for companies to offer lower cost models to tend to the large potential market conformed by the Brazilian middle class
He also pointed out that the average income of Brazilians increased by 11.5% in 2023 (IBGE data)
Lula also spoke of the great capacity for exporting vehicles produced in Brazil to other countries in Latin America
He underscored Brazil’s commitment to decarbonizing the economy through the production of alternative and renewable energies
“Energy transition is an extraordinary opportunity in Brazil and Honda will contribute to this process”
130 BILLION - President Lula and Vice president Alckmin signed the celebratory plaque marking Honda’s new cycle of investments in Brazil
Alckmin gave a quick interview to the press and celebrated the moment for the automotive sector in the country
Honda is growing from 80 thousand to 100 thousand vehicles
We are talking about a production increase of practically 25%”
offering financing funds with guarantees for exportation
we are now close to BRL 130 billion already confirmed in the automotive industry alone”
MOVER - Honda’s representative in Brazil highlighted that the investments announced by the company were motivated by the Federal Government’s Green Mobility and Innovation program (Mover)
designed to promote the expansion of investments in energy efficiency
The program includes minimum recycling requirements for vehicle manufacturing and charges less taxes from companies that pollute less
instating the Green Tax for Industrialized Products (IPI Verde)
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