The community program visits the city of Labrea
presenting a week-long event filled with sports and arts activities
2015 – Caravana do Esporte (Sports Caravan) and Caravana as Artes (Arts Caravan) continue to expand in Brazil with a week-long program that took place August 25-29 in Labrea
created by ESPN in collaboration with UNICEF Brazil
and the Institute for Sports and Education
helps communities to engage children with sports
Since the program’s inception 10 years ago
Sports Caravan has impacted 2.5 million children in 23 states and 104 municipalities
The Sports Caravan in Labrea was filled with sports and arts activities for children led by the participation of a variety of Brazilian sports and music celebrities
ESPN Brasil will televise a recap of the event on September 20 at 7:00 p.m
“ESPN is very proud of Sports Caravan
It has been an honor for us to be part of this project from the very beginning and to contribute to its impressive performance that
has provided evidence of the power of sports and arts in the lives of countless people in remote areas,” said German Hartenstein
“The journalistic content of the Caravans is also unique in the Brazilian television industry
and I am sure that sports fans will be rewarded with yet another great program.”
were in Labrea this year to participate in scheduled activities
children can watch Disney’s famous movies together with their families
“We are very excited to participate in the Sports Caravan
a program that travels throughout different parts of the country teaching important values to children
Senior Vice-President of The Walt Disney Company (Brazil)
“Disney’s involvement is aligned with our corporate citizenship platform “Inspire-se”
and promoting healthy living and conservation of the environment.”
Labrea is characterized by its indigenous population
making this Caravan particularly special as it involves indigenous children
“We must guarantee every child’s right to play sports and to learn
We need to keep a vigilant eye on indigenous boys and girls
who have been consistently excluded from major wins in terms of rights in this country
We want the Caravan to serve as inspiration for municipalities so that all children can learn
and live their culture,” said Unai Sacona
UNICEF’s coordinator for the Amazon Region who represented the organization in Labrea
UNICEF’s Sports for Development specialist in Brazil
“By bringing the Caravan to an indigenous community
but also shedding light on the enormous inequalities that these people experience
Cultural diversity in the Amazon Region is our greatest wealth
Sports help us come together and move forward with this valuable and rich diversity.”
the Sports and Arts Caravans have already toured across five other Brazilian cities including Nazare da Mata (PE)
Going strong for 10 years and working in rural municipalities in Brazil – selected together with UNICEF— that have low to medium scores on the Human Development Index
Caravana do Esporte boasts impressive figures
Its outreach includes 2.5 million children
with 30,000 trained professionals and 120 volunteer athletes and celebrities
Activities featured during each stage follow the principles of public involvement
the project’s most important achievements include decrease in school absence
greater involvement of parents in school activities
more children participating in their classrooms
greater motivation of professionals working in public education
and the development of public policy to enforce children’s rights
About The Walt Disney Company Latin America
The Walt Disney Company Latin America is responsible for the Disney brand and all its business across Latin America. It has offices in Argentina, Brazil, Chile, México, U.S. (Miami) and Venezuela. For more information please visit our web sites www.disneylatino.com y www.disney.com.br
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