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the French sneaker brand has sourced organic cotton and wild rubber from small producers
It is a production method that Veja is committed to
despite a growth in sales making it difficult
By Juliette Garnier (Ceará (Brazil) special correspondent)
Veja has had some of its sneakers manufactured by Aniger
6,000 pairs of the French brand leave the factory in Quixeramobim
JULIETTE GARNIER / LE MONDE Bicudo is ruining Anselmo Algaroba's cotton fields
Two weeks before the harvest of the white down
which was scheduled for the beginning of June
in the heart of the state of Ceará in northeast Brazil
has only one recourse against the boll weevil: Unable to use pesticides
pick each affected and dried flower by hand
and burn it immediately to avoid the propagation of the larvae it contains
which would wash the plants and drown the worms
And the torrential downpours of February and March complicated the first sowings in January and hampered crop emergence in his sandy soil fields
Only 60% of the 171 producers in his cooperative
The rows in Felix's cotton fields are sparse
And plants attacked by bicudo bear only a few flowers
The beetle destroyed Brazilian cotton plantations in the 1980s
such as in the state of Mato Grosso do Sul
These ultra-powerful insecticides are sprayed in abundance
which is the fourth largest cotton producer in the world
claims to be increasing its production and becoming the largest cotton exporter in 2023
This comes to the great displeasure of all those who condemn the damage of this industry and pesticides' impact on health
"I often found myself showered with pesticides," said Juan Felix Dantas
a 77-year-old farmer who converted to agro-environmentalism in 2001
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