Israel – Strauss Group today reported to the Tel Aviv Stock Exchange that the 3C joint venture in Brazil has signed a transaction for the acquisition of 100% of the quotas of Mitsui Alimentos Ltda 3C is to pay BRL 210 million reais (approximately US$ 50 million) for Mitsui Alimentos’s domestic coffee business in Brazil The 3C joint venture is equally held by Strauss Coffee and the Sao Miguel FIP Mitsui Alimentos’s roast and ground (R&G) coffee business in Brazil has operated as part the company Mitsui Alimentos since 1974 It holds a 3.8% share of the Brazilian coffee market and is the fifth largest coffee company in the country Based on the data disclosed to the Company the 2019 revenue of Mitsui Alimentos totaled 270 million BRL 3C joint venture will further consolidate its position as leader of the coffee market in Brazil The Brazilian coffee market boasts the highest volumes in the world Mitsui Alimentos’s coffee green beans export business will remain under the umbrella of Mitsui & Co.,Ltd The main brand Café Brasileiro in R&G coffee products has a strong position in the interior of São Paulo State and in the Midwest region of Brazil the acquisition will strengthen 3C joint venture’s business in these regions The transaction follows a series of other transactions executed by 3C joint venture in recent years as the leading consolidator in the coffee market in Brazil which include the acquisition of the brands Fino Grão in 2012 The transaction is subject to approval by the Administrative Council for Economic Defense (CADE) (the Brazilian antitrust authority) Giora Bardea: “The coffee company is one of Strauss’s four major pillars and will continue to be one of the Group’s key growth drivers in the future Our excellent partnership with the Lima family is today solidifying 3C joint venture´s leadership in the coffee business in Brazil and is a strategic anchor for the coffee company.” Zion Balas: “The acquisition of Mitsui Alimento’s R&G coffee business in Brazil follows acquisitions made in the country in the past few years and establishes our position as the leading coffee company in Brazil will continue to develop and grow the 3C joint venture organically as well as through further acquisitions that are relevant and complementary to our core business.” Grupo 3corações is a national leader in the roasted and ground coffee and cappuccino segments leader in the North and Northeast regions with Café Santa Clara and national vice-leader in soluble coffee the company industrializes and markets more than 25 product brands an espresso and multi-drink solution with more than 20 flavors of hot drinks two Green Coffee Purchase and Processing Units (Warehouses) SP and MG) – and the School of Services and Flavors the company is present in more than 400 thousand points of sale in the country with its own logistical and commercial structure 3corações also exports coffee from some of its brands to the main markets in Latin America and the United States In 1974 Yoshioka became an affiliate of a Japanese company Mitsui & Co.,Ltd. which since then has been working to solidify the Café Brasileiro brand characterized by its refined flavor and high quality standard Connecting decision makers to a dynamic network of information Bloomberg quickly and accurately delivers business and financial information 2019 at 11:43 AM ESTUpdated on January 22 2019 at 12:00 AM ESTBookmarkSaveLock This article is for subscribers only.Brazil’s largest coffee roaster is on the prowl for acquisitions in less-consolidated South American markets You don't have permission to access the page you requested What is this page?The website you are visiting is protected.For security reasons this page cannot be displayed widely considered the greatest player of all time and the only three-time World Cup winner has died aged 82 after a battle with cancer whose real name was Edson Arantes do Nascimento is credited with scoring a record 1,281 goals in 1,363 appearances including 77 goals in 92 matches for the Selecao He was jointly named FIFA's Player of the Century in 2000 alongside Argentina's Diego Maradona Rest in peace," Pele's daughter Kely Nascimento wrote on Instagram Pele began his career at the age of 15 with Santos He remains the World Cup's youngest goal scorer netting a hat-trick among six goals in the No 10 shirt as he guided Brazil to their first title Pele missed most of the 1962 finals in Chile due to injury as Brazil won their second title before playing another starring role in 1970 in Mexico scoring four goals to secure their third World Cup Pele was alone at the top of the goal scorers list for Brazil with 77 until the current No tied his record during their quarterfinal exit to Croatia via a penalty shootout at the Qatar World Cup in December who spent most of his career at Santos before joining the New York Cosmos in his final playing years served as Brazil's sports minister from 1995 to 1998 Argentine football legend Maradona 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Thank you for reaching out to us.We will get back to you as soon as possible. regarded as one of the greatest football players of all time His passing now leaves millions in mourning 45 years after playing his last game The forward made the beautiful game a true spectacle with his grace and technique on the ball He was also one of the first truly global footballers despite Pele never playing his club football outside of the Americas His name will forever remain synonymous with the sport Pele is the only player in history to win the FIFA World Cup three times He helped Brazil to lift their maiden crown in 1958 retain the title in 1962 and win a third in 1970 The striker also scored 77 goals in 92 games across all competitions for his country from 1957 to 1971 Pele will be remembered around the world for his influence in the game which earned the Tres Coracoes-born legend the nickname He started his career with Santos aged just 15 in 1956 and soon enjoyed his senior debut for Brazil only a year later Pele remained active in football until his last game on October 1 1977 in a friendly match between his two former clubs The forward only ever played domestic football for Santos and New York Cosmos He left Santos for the North American Soccer League side in 1975 Cosmos won the friendly 2-1 but the scoreline was irrelevant as supporters bid farewell to Pele He featured for both teams during the match having begun the action representing Santos before switching jerseys at half-time The forward also scored during the first half Pele turned the ball home to net the 1,281st goal of his decorated career – a figure which remains a world record. Neymar also only matched his official haul of 77 goals for Brazil at the 2022 World Cup in Qatar But the Brazilian Football Confederation credits Pele with 95 His 21-year playing career featured 1,363 appearances at the domestic level for Santos and New York Cosmos. Brazil has declared three days of national mourning after Pele’s death widely regarded as the greatest player of all time and a three-time World Cup winner who masterminded the "beautiful game," has died at the age of 82 Rest in peace," daughter Kely Nascimento wrote on Instagram Named athlete of the century by the International Olympic Committee in 1999 Pele is the only footballer in history to win three World Cups -- 1958 he scored more than 1,000 goals in one of the most storied careers in sport He had been in increasingly fragile health battling kidney problems and colon cancer -- undergoing surgery for the latter in September 2021 Edson Arantes do Nascimento -- Pele's real name -- grew up selling peanuts on the street to help his impoverished family get by His parents named him for famed American inventor Thomas Edison the name of a goalkeeper at Vasco de Sao Lourenco when he started playing professionally with Santos including back-to-back Intercontinental Cups against Benfica in 1962 and AC Milan in 1963 he epitomized the sublime style of play called "samba football" in Brazil where he was declared a "national treasure." He scored an all-time record 1,281 goals in 1,363 matches for Santos (1956-74) he will be remembered for revolutionizing the sport he played a lead role in the game's transformation into a sporting and commercial powerhouse tapping his preternatural athleticism despite his relatively small size -- 1.70 meters (just under five-foot-seven) visible in the iconic black-and-white footage of the 17-year-old phenom bursting into tears after helping Brazil to its first World Cup title seeing his father cry when Brazil lost the 1950 World Cup final at home to Uruguay he had promised to bring the trophy home one day Pele reached the pinnacle of his greatness at the 1970 World Cup in Mexico where he starred on what many consider the greatest team of all time He was often welcomed like royalty when traveling abroad with Santos or the national team Legend has it in 1969 his arrival in Nigeria was the occasion for a 48-hour truce in the bloody Biafra war lucrative swan song with the Cosmos at the end of his career bringing his star power to the land of "soccer." singer and later sports minister (1995-1998) -- one of the first black cabinet members in Brazil But he faced criticism at times in Brazil for remaining quiet on social issues and racism his rival for the title of greatest of all time Pele was seen as close to those in power -- including Brazil's 1964-1985 military regime Pele's public appearances had grown increasingly rare and he frequently used a walker or wheelchair He was hospitalized several times for urinary infections then again in 2021 and 2022 for the colon cancer that marked the beginning of the end But he met his health problems with trademark humor "I will face this match with a smile on my face," he posted on Instagram in September 2021 we will play soccer together in the sky." -- Agence France-Presse {{gallery.imageDetails.images.0.description}} Have you forgotten that I was born in a place called Tres Coracoes (Three Hearts in Portuguese) It's hard to put someone in the ground who has 'three hearts,'" he replied he was behind a Subway counter in central London struggling to fit toppings into sandwiches the Brazilian football legend did not face hard times - it was an advertising trick of the famous American food company with whom the man known among his countrymen as the King had one of many sponsorship contracts after the end of his playing career which was enough for his face to light up when he spotted me among the entourage of journalists I was lucky enough to secure a one-on-one interview with him but my happiest memory of that afternoon is Pete looking fit and healthy at 74 "You worried us all with that hospital stay "Have you forgotten that I was born in a place called Tres Coracoes (Three Hearts in Portuguese)?" It's hard to put someone in the ground who has 'three hearts,'" he replied he looked so frail at the FIFA awards in Zurich that I genuinely worried that he wouldn't be with us much longer It turned out that Pele already had kidney problems exacerbated by the fact that he had actually already lost one kidney in the 21s damaged by the constant blows he received from opponents during his XNUMX-year professional career I would spend the next few days wondering what had just happened It was like meeting one of Marvel's Avengers - and one who's always happy to see you the man born Edson Arantes do Nascimento was a superhero - simply the greatest player to kick the ball Just as John Lennon once said that rock and roll should have been named "Chuck Berry" because of his influence on this musical genre He remains the only footballer to have won three World Cups as a player and he was only 17 years old when Brazil lifted the trophy for the first time in 1958 he was part of the Brazilian team that won the title in Mexico with such elegance and attractiveness that it still wins polls as the best team of all time One of the biggest compliments to Pele's skills at that tournament came from Italy's Tarkisi Burgnich the defender assigned to guard the Brazilian in the final "I said to myself before the game: 'He's just a man of flesh and blood Pele scored one goal and set up two more in that game as Brazil won their - and his - third World Cup That goal was one of more than 1.200 he would score during his career Pele captivated the game with an aura that outgrew it and led Andy Warhol to add to his famous saying about the transitory nature of fame "Pele was one of the few who disproved my theory: instead of 15 minutes of fame he will have 15 centuries," Warhol predicted Pele had already retired from the international scene as a player before I was born in 1973 but growing up in Brazil made it impossible to avoid constant retellings of his exploits But in addition to helping Brazil become the most successful soccer nation in the world did something even more significant: He rose to the status of a national treasure in a country with a shameful slave-owning past and a legacy of segregation that persists to this day He was and remains the most famous Brazilian Everywhere I've traveled - from New York to sub-Saharan Africa - his name is the first thing that comes up when I find out where I'm from There were those who felt that he should have spoken out against the military regime that ruled Brazil with an iron fist between 1964 and 1985 and whose leaders did not shy away from basking in the success of the national team Pele was not the only one of his colleagues who seemed to turn a blind eye to repression that "footballers wouldn't have made any difference" to the human rights abuses that took place during the years of military rule But we weren't sure exactly what was going on." Pele claimed that he refused to return from international retirement to play in the 1974 World Cup in protest against the military Pele was not actively involved in more formal campaigns against racism in Brazil neither while he was playing nor after he retired He was heavily criticized in 2014 for appearing to normalize a racist incident at a Brazilian league game saying he had experienced enough racist abuse while playing to "stop every game I've ever been in" Pele's private life was also marked by controversy - the arrest of his son Edson for involvement in drug trafficking and his refusal to acknowledge Sandra a daughter born after an affair in the early sixties Pele admitted that he had "so many affairs that he doesn't know exactly how many children he has" Pele hung up his football boots forever in 1977 after playing in America's infamous first professional soccer league and his involvement with the game was limited mostly to occasional television commentary - a scene of him jumping up and down while still wearing headphones in the commentary box at the Rose Bowl Stadium in Los Angeles when Brazil won the 1994 World Cup He also appeared in soap operas and films such as Run to victory and even served as the Brazilian Minister of Sports between 1995 and 1998 Pele sponsored numerous national and international companies like when we advertised a drug for erectile dysfunction in the 2000s - although from today's point of view it was probably a brave move Pele was an on-call source of quotes for the national and international media - never mincing words even if it meant offending a famous colleague Brazil's World Cup-winning striker Romario once said that "Pele is a poet with his mouth closed" He was also able to completely fail with his predictions Pele predicted in the 21s that an African team would "win the World Cup before the XNUMXst century" - spoiler: at the time of writing He also famously predicted that Colombia would win the 1994 World Cup as the South American side spectacularly trounced Argentina in qualifying for the tournament - they were knocked out after the first round after losing to the USA Pele's "kiss of death" has become a standing joke among Brazilian journalists "I like that my history in the game gives me the right to speak my mind," he told me in Berlin in 2006 in another surreal moment when I piled into a luxury hotel suite with him and his staff to watch a World Cup round of XNUMX match he launched into a real tirade against everything and everyone who but unfortunately it will never see the light of day - the King has already made it perfectly clear to me: "You are here as a friend But when Brazil was knocked out by France in the quarter-finals at that championship Pele's only newspaper interview with a reaction to that result was given to my little one Since the incredible arrival of Lionel Messi on the scene many have been tempted to claim that Pele has been dethroned as the best football player of all time "I scored goals both with my head and with both feet while Messi seems to favor the left much more." Also he has to score a thousand goals," Pele told me in London I'm sorry I didn't have the chance to tell Pele live once again that Argentina also lacks three more World Cup trophies Follow us on Facebook,Twitter i Viber This website is using a security service to protect itself from online attacks The action you just performed triggered the security solution There are several actions that could trigger this block including submitting a certain word or phrase You can email the site owner to let them know you were blocked Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page Picture of a statue of Pele at Pele Square in his hometown Tres Coracoes Brazil started three days of national mourning on Friday for football legend Pele the three-time World Cup winner widely regarded as the greatest player of all time Rovai has fond memories of chatting with "O Rei" (The King) who died Thursday in a Sao Paulo hospital at age 82 triggering an outpouring of emotion in Brazil - and especially in Santos the city where he played most of his storied career "He would come out that door after matches and we would talk football He was like that -- just an ordinary person a stone's throw from her modest blue house "My mother used to love Pele," the white-haired retiree recalled with a smile a southeastern port city around 75 kilometers (45 miles) from Sao Paulo is preparing a massive tribute to its late hero widely considered the greatest footballer of all time will be held at the 16,000-capacity stadium from Monday to Tuesday That will be followed by what is expected to be a massive funeral procession through the city's streets He will then be buried in Santos's Memorial Cemetery in a private ceremony Tuesday Pele debuted for Santos at the age of just 15 and went on to score 1,091 goals in 1,116 matches for the club The Vila Belmiro has become a place of pilgrimage for a stream of die-hard fans since Thursday all eager to pay homage to the only player in history to win three World Cups As Brazil held the second of three days of national mourning for Pele Friday -- extended to seven days in Santos and surrounding Sao Paulo state -- a light rain drizzled from a gray sky in the port city Several houses sported Santos FC banners celebrating Pele's 18-year career with the club Three bouquets of flowers had been placed at the foot of a Pele statue outside the stadium went to the stadium as soon as he heard the news He grew up here and went on to conquer the world," the 57-year-old retiree told AFP went to the stadium with a group of friends in tribute that's why we're always in search of a hero He added: "I'm sure his soul is right around this stadium elementary school teacher Luiz Santos said the gloomy weather had kept many mourners away - but that he was sure the turnout for the wake and funeral procession would be massive "This is going to be packed Monday," he said You are using an outdated browser. 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