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the upscale resort town in the Bernese Oberland region of the Swiss Alps
becomes increasingly dominated by designer boutiques
critics contend that its elemental spirit has been buried beneath the alchemy of modern development over the years
Travelers seeking a more down-to-earth experience—that still captures the sensibility of this singular region in the Alps—will find the nearby village of Saanen a delightful alternative
Just a five-minute drive from its glitzy neighbor
this historic chalet village offers a more intimate refuge
allowing visitors to savor the region’s timeless charms without any pretentious frills
the fairytale village of Saanen appears frozen in time
yet its dynamic appeal lies in its subtlety
Beneath Saanen’s old-fashioned exterior lies a crop of memorable meals
as well as direct access to the slopes—all centered around the protected heritage site of its historic cobblestone village
making it exactly the kind of place locals like to keep to themselves
Mauritius Church Saanen in the heart of the village
in June 2023 in the nearby town of Rougemont as a gateway for travelers to discover the magic of these lesser-known villages in the Gstaad valley—each located a short drive from each other and connected via the scenic golden pass train (the lucky ones can even book the vintage Belle Epoque train for enhanced cinematic effect)
“What makes these villages so unique is their authentic chalet architecture
which you can only find here,” Schoellgen says of the traditional wood houses with gable roofs
a hallmark of the region which is considered the most genuinely rural and arguably the most beautiful in all of Switzerland
While Rougemont is the only officially French-speaking village (the others are German-speaking)
giving the region international appeal that has long drawn discerning visitors from around the world
Schoellgen purchased the historic Chalet Saanen
“Saanen is the heart of it all,” he explains
but also because you will find everything you need here
and fantastic restaurants.” The 250-year-old chalet
once home to the renowned British-American violinist Yehudi Menuhin
is a place with deep ties to the region’s history
inspired the creation of the celebrated Gstaad Menuhin Festival
After a nine-month renovation, Schoellgen opened Chalet Saanen for both short and long-term stays in December 2024
While both of his properties are inspired by local mountain architecture and the Alpine culture of the 1960s and 1970s—and are decorated with a collection of Swiss
and French antique finds from his personal collection—they’re also intended to be reflective of their specific location
which is a larger mountain lodge located on a big secluded piece of land
Chalet Saanen is more aligned with the authentic and traditional “Saanenland” chalet style with the typical low ceilings and old wood
“What I loved during my first visit were the many original features such as the original hand-painted doors and wardrobes
which we preserved during renovations,” he notes
which has already become a landmark stay in Rougemont since its opening last spring
Chalet Saanen has similarly begun attracting a new wave of design enthusiasts to Saanan
Perched atop a hill with views overlooking the iconic St
the location offers an idyllic setting where guests are just a five-minute stroll down a scenic path to the vibrant village
A hand-painted door in a bedroom at Chalet Saanen
Open fireplaces and cozy seating areas at Chalet Saanen
While the most popular accommodations in Saanen are private chalets
have a handful of low-key but reliable options for travelers who prefer to stay at a hotel
travelers should look to Gstaad for its iconic stays like Gstaad Palace
and Le Grand Bellevue.) Perched above the village of Saanen
the four-star HUUS Gstaad Hotel’s living room-style lobby and cozy chalet-style rooms and suites maintain a relaxed ambiance
though the hotel itself is the most resort-like in town with first-rate hospitality
the abundant charms and warm staff at Hotel Spitzhorn surely surpass its three-star rating
Rooms combine rustic charms with modern comforts in a way that elevates the guest experience—a seamless integration that’s carried through to its small spa and restaurant
Although there are currently no five-star hotels in the village of Saanen
the five-star Alpina Gstaad has confirmed that its second location is slated to open in Saanen—a move likely to inspire further hospitality development in the area
credited by Michelin as Bib Gourmand for an experience and culinary offering that is both high quality and good value
guests can enjoy its barbeque specialities in a casual
rustic room wian th artful sensibility as contemporary works by Hebert Buchs hang on the walls
diners can choose from a fresh selection of baked goods
Pizza and wine at Cherry’s Bistro in Saanen village
an impressive exhibition space founded in 2019 by Tatiana de Pahlen and Antonia Crespí
Tarmak22 hosts exhibitions in partnership with international galleries
while curating its own shows in the summer
Saanen is optimally located at the center of the Gstaad/Saanen/Rougemont ski resort
which connects various mountains in the area from its own at Eggli/La Videmanette
and has thus made winter sports the area’s top attraction—from downhill skiing
The neighboring village of Château-d’Œx has also become famous for its Festival International de Ballons
an event that has taken place at the end of January for the past 40 years
The vibrant festival occurs over the span of nine days
Hot air balloons rising above Château-d’Œx during the annual festival
While Glacier 3000 located 20 minutes from Saanen offers spring skiing until May, the village of Saanen stays open year-round and has become an especially buzzy summer destination—which is especially apropos as the rising temps of climate change are pushing travelers towards cooler summer destinations
“Most people consider this region only in winter
but it has far more to offer during the summer and the fall,” explains Schoellgen
“From annual events such as music festivals and world-class tennis tournaments and outdoor activities like hiking
and swimming in the turquoise lakes [like the famous Arnensee Lake]
the region’s hotels and restaurants have been extending their season to almost year-round.” What are you waiting for
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with newly announced talent joining the lineup
UK singer-songwriter and producer Griff will headline the evening with a live performance
Presenters include actors Ted Danson and Mary Steenburgen
who will celebrate Lauren Halsey.Savannah James
and Kathleen and Chip Rosenbloom will serve as the evening’s co-chairs.The Gala in the Garden honors artists and innovators who have made significant contributions to society through their work
It is the Hammer’s largest annual fundraising event and supports the museum’s exhibitions and public programming.Current exhibitions on view include Head for the Hills
Selections from the Hammer Contemporary Collection and Grunwald Center for the Graphic Arts<\/em>; Performance on Paper<\/em>; and three Hammer Projects featuring Colectivo Cherani
and Renata Petersen.This year marks a new chapter for the newly-expanded Hammer with the recent appointment of Zoë Ryan as director<\/a>
following the retirement of longtime leader Ann Philbin earlier this year.The Hammer Museum at UCLA is a free
public arts institution in Los Angeles known for its contemporary art exhibitions and and focus on cultural dialogue
It houses more than 50,000 works in its collections and hosts nearly 300 public programs each year
and performances. More information about the gala is available at hammer.ucla.edu<\/a>.<\/p><\/iframe>\" tml-embed-width=\"100%\" tml-embed-height=\"320\" tml-render-layout=\"inline\"><\/div>","metaDescription":"At the Hammer Museum's 20th Gala in the Garden
Ted Danson and Mary Steenburgen will honor Jane Fonda
Thelma Golden will celebrate Lauren Halsey and U.K.-based singer Griff will take the stage","monetizationState":{"value":"monetizable"},"primarySiteId":"cs02bdd970600026c0","siteName":"L.A
the trio of half-built towers next to Crypto.com Arena
appears to be making a digital cameo in the upcoming Tony Hawk’s Pro Skater 3 + 4<\/em>
According to Time Out<\/a>
in a newly released video promoting the game’s Los Angeles level
a graffiti-covered high-rise looms in the background.The real Oceanwide Plaza was supposed to be<\/a> a $1 billion luxury complex with condos
Construction started in 2015 but stalled in 2019 after the Chinese developer ran out of funding
the towers have sat unfinished<\/p>The towers gained national attention<\/a> in 2023 when about 27 floors were tagged with graffiti
While city officials initially promised to remove the tags
the graffiti remains more than a year later
turning Oceanwide into an accidental monument.In the game
the towers appear as part of a larger digital homage to L.A.
which also includes a recreation Miracle Mile's El Rey Theatre<\/a>.Tony Hawk’s Pro Skater 3 + 4<\/em>
will be previewed during a livestream<\/a> event hosted at the El Rey on May 8
The invite-only THPS Fest will feature performances by Danny Brown
and Urethane. Whether Oceanwide Plaza will be cleaned up
demolished or left untouched by the time the 2028 Olympics arrive in Los Angeles remains to be seen
part of the Tony Hawk universe. Tony Hawk’s Pro Skater 3 + 4<\/em> releases July 11 across a variety of video game platforms
Nintendo Switch and Steam.<\/p><\/iframe>\" tml-embed-width=\"100%\" tml-embed-height=\"320\" tml-render-layout=\"inline\" tml-embed-viewport-heights=\"{"A":320,"B":320}\"><\/div>","metaDescription":"Downtown L.A.’s stalled Oceanwide Plaza towers
Angeleno restaurateur and fashion icon Patti Rockenwager,<\/a> who is part of the prestigious Otis Atelier Host Committee that organizes the annual fashion show and dinner party
The event raises money for first-generation college students at Otis
where a staggering 30% of students are the first in their families to attend a four-year college or university.This year
Florida native Madison Bigger was the recipient of the Mandy Einstein Fashion Scholarship
which recognized \"her boundary-pushing designs and passion for sustainability,\" according to the Host Committee
who added that Bigger embodied the creativity that the award honored. <\/p>\"Mandy Einstein believed in the power of creativity and resilience to shape the future of fashion
Madison embodies that spirit,” says Jill Zeleznik
Chair of the Fashion Design program at Otis
“We look forward to witnessing her positive impact on the fashion industry and the world.”There's year's extravaganza saw nearly 200 guests like Sharon Stone
and others who mingled among the well-heeled throngs to take in the work of Fashion Design students. <\/a>The students work alongside industry giants who participated in the 2025 Fashion Design Mentors<\/a> program at Otis, which included AGOLDE
and others.<\/p><\/iframe>\" tml-embed-width=\"100%\" tml-embed-height=\"320\" tml-render-layout=\"inline\" tml-embed-viewport-heights=\"{"A":320,"B":320}\"><\/div>","metaDescription":"Otis College of Art & Design honored student innovators at its fourth annual Atelier benefit in Beverly Hills
awarding scholarships and showcasing future fashion stars alongside A-list designers and celebrities
featured A-list designers and Otis College standouts who earned scholarships for innovation in Fashion Design","monetizationState":{"value":"monetizable"},"primarySiteId":"cs02bdd970600026c0","siteName":"L.A
whose body was found in a snowbank on a fellow cop's front lawn
has made national headlines ","isReadonlyContent":false,"title":"Karen Read and her lead attorney Alan Jackson arrive at court","defaultCaption":"The retrial of Karen Read on murder charges connected to the death of her boyfriend
Will Chloe the German Shepherd take center stage?","primarySectionIds":["ci02bddb88f00c26c0"],"editedByPrincipalId":"up02f5defc8000241e","isSyndicatedToGoogleAmp":true,"madeWith":["ci02bddb88f00c26c0","ci02f9c16260002724","ci02f0afbdb00027e8","ci02f9c1ce40002724","ci02bddbee400026c0","ci02f9c17e10002724","ci02bddb89a01c26c2"],"ownerId":"up02c5196b3000277b","bodyTml":"<\/div>The hotly contested Massachusetts trial of Karen Read
who is charged with killing her Boston cop boyfriend John O'Keefe during a drunken night in 2022
will resume Monday morning with decidedly less emotion than the first two weeks of the trial. After a battering three days on the stand during which Jen McCabe
who under cross-examination by Los Angeles defense attorney Alan Jackson
admitted that she misled FBI agents<\/a> who showed up at her Canton home on Boston's South Shore
by lying about who she was and withholding details about who she called after they had identified themselves
the trial is slated to resume with expert witnesses connected to the evidence. McCabe's testimony led Read
a former adjunct professor at Bentley College
to leave the courtroom on Friday and tell reporters that her former friend
who she had called on the morning of O'Keefe's death when he didn't come home
was the \"quarterback\" in the cover-up that she maintains led to her arrest
owned the house where O'Keefe's body was found
and McCabe said she didn't wake the couple for help.She also initially failed to tell the FBI that she called Albert
who was also with McCabe and Read when O'Keefe was found
a witness advocate in the Norfolk County District Attorney's office - who is trying the case - and her husband in the span of ten minutes after the agents showed up at her home
Lying to the FBI carries a five-year prison sentence. McCabe's insistence that Read had repeatedly said \"I hit him
I hit him,\" after the body of O'Keefe was found covered in snow during on Jan
was inconsistent with previous statements the self-described \"normal mom\" had made in the aftermath of the Boston Police Officer's death. Read herself remarked in an interview with Dateline NBC<\/em> \"Could I have hit him?,\" a clip of which was played for the jurors by special prosecutor Hank Brennan
a Boston defense attorney hired by the Norfolk County D.A
Brennan's client list included notorious Boston mobster and longtime FBI informant James \"Whitey\" Bulger,<\/a> who was captured at a Santa Monica hideout<\/a> after more than a decade on the lam. <\/p><\/div>Read
O'Keefe and others had gone to the Albert's home after a night of drinking at two bars in Canton
and her lawyers insist that O'Keefe died somewhere \"warm\" and was brought outside to die in the cold
Among the controversial evidence is a Google search made by McCabe \"hos long to die in the cold,\" which a defense expert said was made at 2:27 am and prosecutors maintain was made at Read's insistence in the chaotic aftermath of O'Keefe's body being found. McCabe also testified about the Albert family's German Shepherd
who was rehomed after O'Keefe was found dead
Read's lawyers plan to present evidence that O'Keefe suffered injuries consistent with a dog attack
which prosecutors have countered in what became a duel between experts in Read's first trial
which ended in a hung jury last year. When O'Keefe's body was found
she didn't wake her first responder brother-in-law
she later went into the unlocked home and into her sister's bedroom
was not good with strangers. Chloe’s former owner
testified at Karen Read’s trial in 2024 that the German Shepherd now lives on a farm in Vermont. <\/p><\/iframe>\" tml-embed-width=\"100%\" tml-embed-height=\"320\" tml-render-layout=\"inline\" tml-embed-viewport-heights=\"{"A":320,"B":320}\"><\/div>","metaDescription":"As the Karen Read trial resumes Monday
her defense team plans to present evidence that Boston Police Officer John O’Keefe may have been attacked by a German Shepherd named Chloe before his death
lawyers say Boston Police Officer John O'Keefe showed injuries consistent with a dog attack and plan to present a case against Chloe
Will Chloe the German Shepherd take center stage?","amazonNcaDisabled":false,"commentsEnabled":true,"objectType":"ContentArticle","__externalEmbedProviders":["iframe"],"tmlEmbeds":[{"altText":"The retrial of Karen Read on murder charges connected to the death of her boyfriend
His girlfriend Karen Read's retrial is underway in connection with his death in Massachusetts
","isReadonlyContent":false,"title":"BPD OKeefe ","defaultCaption":"Boston Police Officer John O'Keefe was found dead in a snowbank on Jan.29
a German Shepherd who was re-homed by the owner's of the house where the cop's body was found in a snowbank","monetizationState":{"value":"monetizable"},"primarySiteId":"cs02bdd970600026c0","siteName":"L.A
and environmental policies that have sparked national debate.","isReadonlyContent":false,"title":"Donald Trump","defaultCaption":"Donald Trump showcases newly signed executive orders in the Oval Office
April 30 marked President Donald Trump’s 100th day in office of his second term.While it is a “made-up occasion,”<\/a> the first 100 days of a presidency are generally considered the first impression of any administration
This benchmark has taken on significance as a marker to measure a new president’s achievements.While the first 100 days don’t determine the entirety of a president’s term
achievements and potential problems to come
Magazine’s look at Trump’s first 100 days.<\/p>Executive orders<\/h4><\/h4>Sparing no time
Trump hit the ground running with executive orders
This surpassed former President Franklin D
Roosevelt’s record of 99 orders signed in 100 days.According to the American Presidency Project
religion and “American values.”Several orders
such as those that affect foreign aid and banning transgender troops<\/a> from the military
are temporarily blocked by courts.<\/p>Legislation<\/h4>Trump signed five bills into law
a major contrast from his executive action
His first was the Laken Riley Act,<\/a> which Congress passed just before he took office.Of the five
the Laken Riley Act is only one of two bills enacted
which are often used in the same manner as a bill and enacted as law if signed by the president.This is a stark contrast<\/a> to his 29 signed laws within his first 100 days of his first term in 2016.According to political scientists
one should focus on legislation not in the numbers
but in the significance of the bills signed
The first 100 days for legislation have become far more unproductive<\/a> for modern presidents since Roosevelt’s 76 laws in 100 days.<\/p>Approval rating<\/h4>With 100 days in office down
Trump has an approval rating of 41%.<\/a> This is the lowest for any newly elected president at the 100-day benchmark and lower than his rating in 2016
which was 42% according<\/a> to a Gallup poll.Only 22% say they “strongly approve” of Trump’s presidency so far and 45% say they “strongly disapprove.” Notable drops in approval come from women and Hispanic Americans
with 36% among women and 28% among Hispanics.In contrast
Biden’s approval rating within his first 100 days was 53%
93% of Democrats approved of his performance
while only 12% of Republicans approved.<\/p>Immigration<\/h4>Immigration efforts were also a key factor in Trump’s first 100 days
His “crackdown” on immigration led to a ramp-up in border enforcement as well as mass deportations
Customs and Border Protection recorded only 7,180 southwest border crossings
This is the lowest number in history and far lower than the monthly average of 155,000 across the previous four years.During the campaign
Trump vowed to carry out the “largest deportation program in U.S
his administration has deported and detained immigrants with and without legal status.So far
coming from as high up as the Supreme Court.<\/a><\/p>Tariffs<\/h4>The Trump administration has enacted a baseline of 10% tariffs on all imported goods and 25% tariffs on steel
both jolted the global markets and sparked fears of recession.He has also put tariffs on China
with percentages ranging based on the country
The administration has until early July to negotiate “reciprocal” tariffs with a handful of other countries.According to the Yale Budget Lab<\/a>
consumers face an average effective tariff rate of 28%
which is the highest since 1901.<\/p><\/iframe>\" tml-embed-width=\"100%\" tml-embed-height=\"320\" tml-render-layout=\"inline\" tml-embed-viewport-heights=\"{"A":320,"B":320}\"><\/div>","metaDescription":"President Donald Trump’s first 100 days of his second term have been marked by a flurry of executive orders
Magazine’s takeaways on five notable topics from President Donald Trump’s first 100 days of his second term.","monetizationState":{"value":"monetizable"},"primarySiteId":"cs02bdd970600026c0","siteName":"L.A
where tradition and exclusivity create an unforgettable retreat.","disqusId":"f4f7c1a5-afb6-11ef-bc2e-06ba88a5d37d","isCanvas":true,"metaDescription":"","primaryImage":{"altText":"Two skiers carve through fresh snow on a sunlit slope in Gstaad
surrounded by pine trees and panoramic views of the Swiss Alps
where Switzerland's most exclusive Alpine retreat manages to feel both impossibly luxurious and refreshingly down-to-earth
This hidden gem in the Bernese Oberland has mastered the art of understated elegance — picture snow-draped chalets
celebrity guests who come for the privacy and a village center that hasn't changed its tune in centuries.Forget the flash of St
Moritz or the scene in Verbier; Gstaad plays by its own rules
The car-free village center sets the tone immediately: wooden buildings line a promenade where the fastest thing moving is likely to be a horse-drawn sleigh
creating five valleys that spread like fingers from the village center
it's the perfect sanctuary for those looking to escape the spotlight.What makes Gstaad truly special is its commitment to tradition
While other Alpine resorts race to modernize
their cowbells echoing across valleys where some of the world's most exclusive hotels now stand
You might find a Michelin-starred chef crafting dishes with cheese aged in the town's underground grottoes or a local farmer serving up recipes passed down through generations
Ride the GoldenPass Panoramic train through snow-blanketed valleys and majestic Alpine peaks—a window into Gstaad’s breathtaking beauty
The timing for a visit couldn't be better. While other Swiss resorts scramble for snow, Gstaad's high-altitude terrain (particularly Glacier 3000) guarantees pristine powder from December through March
star architect Mario Botta just unveiled a striking mountaintop restaurant that's already the talk of the Alps.The winter social calendar here reads like a European fairy tale
and you might catch the Hot Air Balloon Festival in January
where dozens of colorful balloons drift above snow-covered peaks
where pros tackle a course unlike any other
the Menuhin Festival brings world-class classical performances to intimate venues throughout the season
Step into any of the village's renowned spas
and you'll find something unique: traditional Alpine wellness blending seamlessly with modern treatments
Picture yourself soaking in thermal waters infused with mountain herbs while gazing out at peaks that have drawn health-seekers for generations.Here's what truly convinced me to make it back to Gstaad: as the evening light paints the peaks in shades of rose and gold
you realize luxury here isn't about showing off
It's about having the space and silence to appreciate life's real pleasures
In a world of Instagram filters and manufactured experiences
Gstaad remains genuine — and that's the greatest luxury of all
Savor a cozy outdoor fondue with stunning views of Gstaad’s snow-covered peaks—an unforgettable culinary adventure
Gstaad's food scene is unlike anywhere else in the Alps
Start underground at the remarkable cheese grotto
where thousands of wheels age to perfection in what feels like a cathedral devoted to fromage
grab a fondue backpack and head to one of the oversized mountain caquelon pots
Nothing beats dipping bread into bubbling cheese while surrounded by snow-capped peaks.Don't miss Martin Göschel's innovative take on Swiss cuisine at Sommet or the surprisingly authentic Japanese dishes at MEGU (both in The Alpina)
the Posthotel Rössli's dining room serves the kind of hearty mountain fare that warms you from the inside out
Stroll through Gstaad’s car-free village illuminated by festive lights
with snow-covered chalets and the iconic Gstaad Palace glowing against the Alpine twilight
The Alpina Gstaad is a masterclass in modern luxury with a Swiss twist – think traditional valley architecture filled with contemporary art and a spa that will ruin you for all others
where the 25,800-square-foot wellness sanctuary includes a hammam
and both indoor and outdoor pools with mountain views.The Gstaad Palace
Its fairytale turrets have welcomed everyone from Elizabeth Taylor to Madonna
though they'll never tell – discretion is part of the charm
Book a tower suite for the full royal treatment
and don't miss the legendary La Fromagerie restaurant in the converted former bunker.For a cozier vibe
it's been run by the same family for four generations
The intimate "Stübli" restaurant here serves as the village's de facto living room – the perfect spot for a nightcap after dinner.Le Grand Bellevue strikes the perfect balance between a grand hotel and an intimate retreat
Recently renovated rooms feature warm wood paneling and mountain views
while the 30,000-square-foot spa boasts one of the largest hammams in the Alps
Their art deco bar serves the best martinis in town
Lace up your skates for a spirited game of hockey on Gstaad’s shimmering frozen lakes
surrounded by towering peaks and golden sunsets
where the world's first summit-to-summit suspension footbridge delivers heart-stopping views of the Matterhorn and Mont Blanc
Book a horse-drawn sleigh ride through the village or join a ranger-led snowshoe tour to spot local wildlife
especially if you know where to look – hire a guide to find those secret powder stashes away from the crowds
the village's spas await with uniquely Alpine treatments
Pro tip: Book the Gstaad Super Ski Region pass online for access to over 125 miles of slopes across several valleys
including the guaranteed snow at Glacier 3000
Schedule any glacier activities early in your stay – if weather forces a postponement
For LA snow seekers tired of the Mammoth run
Gstaad offers the perfect mix of world-class slopes and old-world charm
You won't run into half of Beverly Hills at après-ski
<script src="https://cdn.jwplayer.com/players/jCG38tZr-5uqAidld.js"></script>Discover the style and class of flying Swiss Air
where the journey over the Alps is as stunning as the destination itself
The real show-stopper is the GoldenPass panoramic train from Montreux to Gstaad – think glass-domed carriages winding through snow-covered peaks and past frozen waterfalls.Winter travelers
take note: The sweet spot for visiting is mid-January through early March when you'll find reliable snow without the holiday crowds
Avoid the December rush unless you're keen on spending New Year's Eve with Europe's jet set (and paying peak-season prices to do it)
Pack for serious winter – we're talking temperatures that make Big Bear feel tropical – but don't stress about luggage
Most high-end hotels offer ski rentals that rival anything you'd lug from home
Explore our winter travel guide for the best seasonal escapes, from cozy getaways to adventurous destinations. Find more details below or click here to plan your perfect winter trip
Thelma Golden will celebrate Lauren Halsey and U.K.-based singer Griff will take the stage
featured A-list designers and Otis College standouts who earned scholarships for innovation in Fashion Design
a German Shepherd who was re-homed by the owner's of the house where the cop's body was found in a snowbank
Magazine’s takeaways on five notable topics from President Donald Trump’s first 100 days of his second term
consumers are stocking up on household items
and bites from THEBlvd and Hinoki & the Bird
one of the most significant polo contest of the European season
is getting ready to run through Thursday August 21 to Sunday August 24
the competition will be played at the Polo Club Gstaad
sorrounded by the stunning beauty of the Swiss Alps
on the impeccable grounds set in the Gstaad/Saanen airfields
that provides a magnificient scenartio for a unique competition
The contest will see four teams up to 14 goals
who will compete for the coveted trophy up to
the members of the winning team will be presented with the fabulous Hublot watches
but also they to enjoy the facilities in an enchanting entourage
Polo Club Gstaad will welcome families and friends on free admission
exquisite catering and gastronomy provided by Gstaad Palace
Gstaad have everything set and ready to offer a unique event and an unforgettable experience
Friday August 22 will see the colorful teams parade through the lovely streets of the beautiful Swiss village
Among the players who will participate of the tournament
who will be playing in Gstaad for the first time since 2016; Juan claimed a remarkable achievement in 2017
when he won the Coupe d’Argent and the Coupe d’Or
and the final of the final of the 2024 Queen’s Cup
a name with a vast history in polo – Cibao La Pampla was the big name of the season in Deauville
The four teams due to take part of the tournaments are Hublot
Albinati Aeronautics and Kielder Agro Group
glamour and sport will be the next combination next August
Monti nods to regional craftsmanship with furniture carved from locally-sourced elm and a seasonal menu from chef Martin Göschel
in the town’s Oberbort neighbourhood
has been attracting the well-heeled and design-conscious since it launched in 2012
The property’s latest evolution comes in the form of Monti
brings a fresh take on Swiss alpine dining
under the direction of executive chef Martin Göschel
It’s open from mid-December to mid-March and from mid-June to mid-September – a considerably more relaxed schedule that allows the kitchen to recharge its creative juices during the off-peak seasons
the designer behind the visual identities for Cipriani and Chateau Marmont
brings his distinctive touch to the menus and branding
‘Our goal was to create an atmosphere that reflects the environment,’ say Sprenger and Crespi
This approach is evident in details such as bespoke chairs with playful elements inspired by ski swings and hand-carved wooden details that nod to regional craftsmanship
This commitment to authenticity extends to the materials. The walls and ceiling feature 200-year-old wood reclaimed from regional farmhouses, while all the furniture is bespoke, crafted from locally sourced elm that’s grown, manufactured and finished entirely within Switzerland
Three design elements particularly distinguish Monti’s space
sculpted from layered fibreglass and bronze
its organic form inspired by the surrounding landscape
Bespoke lighting fixtures combine bronze with Murano crystal or fabric shades
One of the restaurant’s most striking features is the bespoke carpet designed by Sprenger with an intricate motif. Depicting local flora and fauna, its abstract stamp-like patterns draw inspiration from découpage. Produced in Denmark from pure wool
Sprenger says the piece connects regional heritage with a contemporary design sensibility
This hyper-local design approach is echoed in Göschel’s cooking
the Swiss chef artfully balancing classic French techniques with local ingredients and a farm-to-table approach
Summer guests might find alpine strawberries
char and regional veal on the menu – a roster that will change with the seasons and local availability
‘We use exclusively Swiss meat and fish,’ notes Göschel
who also stewards the hotel’s other intimate fine-dining venue
the eponymous Michelin-starred Martin Göschel
The chef’s cooking style favours both family-style sharing plates and classic preparations – quick searing in summer
rich braises in winter – that highlight the natural quality of ingredients
‘I love things like ceviche and beef tartare
vibrant dishes that showcase exceptional products,’ he says
a generous terrace offers views down across the Gstaad valley
with snow-capped glaciers and the 3,123 m Oldenhorn peak providinga panoramic backdrop
The vista sweeps from the village below to the Wasserngrat mountain on one side and Eggli on the other – a particularly striking montage during summer’s long evenings
escapism and design stories from around the world direct to your inbox
After a day slicing through powder or hiking along alpine trails
Monti is the perfect place to fill up on Swiss treats
In a region that still clings to fondue pots and raclette wheels like cherished heirlooms
Göschel’s kitchen deftly navigates between reverence and reinvention – proving that even in the most traditional corners of the Alps
there’s still room for a new kind of mountain cuisine
Monti is located at Alpinastrasse 23, 3780 Gstaad, Switzerland; thealpinagstaad.ch
Daven Wu is the Singapore Editor at Wallpaper*
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Home » Four Seasons to manage iconic Gstaad hotel
The alpine resort is currently undergoing extensive renovations and is anticipated to reopen as The Park Gstaad, A Four Seasons Hotel in time for the 2026-2027 winter season
The Park Gstaad is an iconic property in one of Europe’s best-known mountain destinations and became the first five-star hotel in Gstaad when its doors opened in 1910
the property is undergoing a full-scale refurbishment led by Squircle Capital
Following renovations, The Park Gstaad, A Four Seasons Hotel, will reopen with 75 rooms and suites. This includes a collection of luxury Penthouse Residences managed by Four Seasons that will be available for purchase
The Hotel will also offer an array of unique restaurant and bar concepts
Additional amenities are expected to include indoor and outdoor meetings and event space
and an ice rink in the winter season.
As part of the commitment to create a positive impact for all stakeholders
an upgrade will also be made to the hotel employees’ accommodation
The property offers scenic views of the Swiss Alps and is also a convenient walking distance from the town centre’s gourmet restaurants and designer boutiques.
Gstaad is globally recognised as a top ski destination and an exclusive mountain resort region preferred by the world’s most discerning travellers
Gstaad is also highly regarded for its wide range of wellness
and cultural activities throughout the year
Gstaad offers access to 220 kilometres (136 miles) of ski slopes at altitudes of up to 3,000 meters (9,842 feet)
with equally beautiful settings in the summer that are perfect for hiking
Gstaad is a two-hour drive from Geneva and accessible via train and plane
and Gstaad’s train station is a five-minute drive from the hotel
A Four Seasons Hotel will join the Four Seasons collection of heritage properties in Europe
as well as the brand’s collection of alpine properties
Whistler and an upcoming resort in Deer Valley
“Gstaad has long been a favourite destination in Europe for luxury travellers, and we are excited to have the unique opportunity to enter this exclusive market with such an exceptional property,” says Bart Carnahan
“We look forward to working with our partners to bring together the very best of this legendary property with the service excellence of Four Seasons to create a world-class luxury experience.”
“We have found the ideal partners for a property that has been part of my personal journey in the region,” says Dona Bertarelli
The Park Gstaad holds a special place in the region’s heritage
and I am excited to unveil its transformation into a Four Seasons experience
where its legacy meets modern elegance for residents and visitors to enjoy.”
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and it has nothing to do with the glitterati
Gstaad remains a traditional Alpine farming village
fantastic skiing and delicious local specialities
including steaming pots of that quintessential Swiss mountain meal — fondue
fondue remains firmly rooted among Switzerland’s snow-capped peaks
its gooey goodness often tricky to perfect for those outside the Alps
shares the Swiss secrets to this perennially popular dish
We offer candlelit tours and tastings in the grotto
René Ryser it the Managing Director of popular cheesemaker Molkerei Gstaad.Photograph by Molkerei GstaadDating back nearly 1,000 years
cheesemaking has long been part of Gstaad's culinary identity.Photograph by Gstaad Saanenland TourismusWhat makes Swiss cheese — and local Gstaad cheese — so tasty
Cheesemaking in the region dates back nearly 1,000 years and Gstaad Hobelkäse cheese has been around since 1548
What makes Swiss cheese so special are the ingredients we use
They’re those ingredients that you can’t necessarily buy
or even put a price on — such as the Swiss mountain air and the cows’ diet
That’s because the mountains around Gstaad are home to a diverse range of wild summer herbs and grasses that our cows feed on during the summer months
Switzerland produces around 200,000 tons of cheese every year
but it’s not even 1% of the world’s production
Switzerland is less significant — but in terms of quality
When did fondue become popular in Gstaad and why
Most people think that it’s best enjoyed during the winter months
when you can warm up after a day on the slopes with a steaming fondue
We have backpacks at Molkerei Gstaad that you can rent
which contain everything you need for a fondue picnic
There are lots of local hikes you can then take
you can simply set up your fondue and enjoy it with beautiful mountain views
It’s worth buying a bottle of local wine to go with it
Some of these hikes you can take in winter as well
which is a really romantic way to spend a day
Visitors looking to work up an appetite can grab a fondue backpack from Molkerei Gstaad and hike up to enjoy the meal at one of the giant fondue pots on the mountain.Photograph by Yannick Romagnoli
Destination GstaadWhere are the best places to enjoy fondue in Gstaad
One of the best places to enjoy fondue in the summer is at Fondueland Gstaad
you’ll find cosy huts and giant wooden caquelon (fondue pots) large enough for groups to sit in and comfortably enjoy a fondue backpack picnic in the most spectacular of settings
During the winter months, head to Michel's Stallbeizli
a traditional mountain restaurant positioned inside a barn
where you can enjoy fondue while observing the dairy cows through the vast window
For a higher altitude option, Iglu-Dorf sits at nearly 9,000ft and offers fromage fans the chance to enjoy a piping hot pot of fondue inside an igloo decorated with carved snow art. Afterwards, you can enjoy a torchlit snowshoe descent down the mountain.
In addition to fondue, what local dishes do you recommend that visitors try?
My favourites are bratwurst sausage with onion sauce, rösti (potatoes, sautéed or shallow-fried in a pan) and, for dessert, it can only be a Swiss meringue!
2. Don’t overcook your fondue. Lots of tourists make this mistake, but if you heat the cheese for too long then the fat separates from the protein and the cheese can coagulate into a hard mass.
3. Be sure to keep stirring your fondue: don’t stir and then take a break for five minutes, as the cheese needs to be constantly moving. And remember, if you drop your bread or potato in the pot, you must carry out a forfeit!
Patrick and Becky Holden mature their Hafod cheddar behind the farmhouse, lovingly known as the 'cheese cathedral'.
Positioned upon the shores of Lake Maggiore, much of the architecture within the town of Ascona is of a Mediterranean-style.
A basic concoction of meat, onions, cheese and a bread roll, the Philadelphia cheesesteak dates back to 1930.
Beluga Vodka aimed to elevate its luxury appeal and position itself as the drink of choice for the elite, but with a fresh, digital-first approach. Enter Gstaad Guy, the internet’s favorite satirical aristocrat, whose sharp wit and high-net-worth-heavy following made him the ideal partner. The mission? Blend timeless elegance with a modern, relatable twist to engage both luxury aficionados and aspirational consumers.
Stand out in the luxury space by using humor-driven influencer content that felt fresh and engaging.
Increase brand awareness among a digitally savvy, affluent audience.
Leverage influencer-led storytelling to redefine modern luxury in an accessible way.
Drive engagement and organic reach, reinforcing that high-end doesn’t have to be out of reach.
Of course, luxury marketing presents unique challenges. Luxury brands rely on exclusivity, while influencer content thrives on relatability. Striking this balance was key. We worked closely with Gstaad Guy to ensure that Beluga Gold was woven into his content in a way that felt effortless—never forced or overly promotional.
Another challenge was maintaining Beluga’s premium positioning while maximizing organic engagement. Gstaad Guy’s audience expects content that feels spontaneous and natural, so we prioritized an approach that felt authentic yet aspirational. By allowing room for creative flexibility while staying true to Beluga’s brand identity, we found the perfect balance—resulting in high engagement and strong brand alignment.
The key to success? Authenticity. Beluga Gold wasn’t a forced addition to Gstaad Guy’s world—it fit naturally within his lifestyle. His audience saw a brand that belonged, making every moment of the campaign feel aspirational yet approachable.
The campaign successfully redefined luxury marketing, proving that premium branding can be both sophisticated and engaging. By moving away from the overly serious tone often seen in high-end campaigns, we created a fresh approach that made Beluga Gold feel aspirational yet accessible.
We didn’t just meet our objectives—we exceeded them:
Gstaad Guy’s content drove exceptional engagement, generating millions of organic impressions and strong interaction rates.
Beluga Gold strengthened its positioning as a modern luxury brand, seamlessly fitting into the digital space.
The campaign demonstrated that luxury brands can embrace influencer-driven storytelling without sacrificing their high-end appeal.
Top-Performing Post (Best-Performing Reel)
Aggregated Campaign Impact (All Posts Combined)
This campaign wasn’t just about influencer marketing—it was a modern take on luxury storytelling, proving that prestige and personality can go hand in hand. We've been lucky enough to continue working on creative ways to bring Beluga and Gstaad Guy together in 2025—stay tuned for what’s next.
SwitzerlandChevron
GstaadChevron
and this castle of a hotel is at the centre of it
Children can groom and walk St Bernard dogs, make their own mocktails and meet llamas and alpacas as part of the fun and varied activities at the complimentary kids club (10am-9pm). In summer, families gravitate to the Olympic-sized pool with traditional changing rooms and everything from diving boards to DJs, not to mention a café serving burgers and chips. Almost 60 per cent of rooms can be interconnected; some have sofa beds. There’s also a kids menu.
Lifts and wide corridors are wheelchair friendly but there are no adapted accessible rooms.
The hotel has its own mountain chalet, the Walig Hut. Guests can drive or hike there for private lunches and dinners; a family of four can also stay the night.
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and interior architect Francis Kéré stand in the indoor-outdoor pool that links two private chalets in Gstaad
Switzerland; Kéré designed the ceiling canopy out of 9,964 laser-cut bamboo poles.Save this storySaveSave this storySaveAll products featured on Architectural Digest are independently selected by our editors
“Let’s let loose.” It was just that mindset that appealed to a philanthropist-entrepreneur looking to build a private residence in Gstaad
a Swiss ski town synonymous with alpine glamour
the project was meant to be a catalyst for cultural exchange
foregrounding the work of designers and makers from around the world
with a particular emphasis on Africa and the African diaspora
Entrusted by the client with that open-ended mandate
Mimran acted as the project’s creative director
orchestrating both individual commissions and the larger ethos of collaboration
“What ideas emerge when you bring together a lot of strong voices?”
Muza Lab collaborated on the interior design; wall carvings and staircase by Kéré
AD’s January 2025 issue
Chief among those was AD100 Hall of Famer Francis Kéré
several years before the architect won the Pritzker Prize
The two immediately bonded over their past work in refugee camps—Mimran
who grew up between West Africa and Switzerland
having dedicated himself to creating spaces for culture and connection within displaced communities
Kéré having designed schools in rural Burkina Faso
the men have joined forces to disrupt the local vernacular
reimagining two classic chalets as vessels for contemporary innovation
Stairway to Heaven, a Murano glass light fixture by Ini Archibong, hangs in the stairwell.
“It’s meant to be the universe,” he explains
albeit “a different configuration of what the universe could be.” It’s also a place to relax
whether in solitude or surrounded by friends and family
“The pool should touch all the senses—the visual
The walls of the arrival area are covered with murals by Esther Mahlangu.
Designed by specialized builders Chaletbau Matti, the traditional chalets feature carved façade panels conceived with Kéré.
A panoply of perspectives, of course, was always the intention—to bring people together, excite their minds, and see what breakthroughs come. Reflecting on the team effort, Mimran says, “everyone was out of their comfort zone. We gave everyone permission to fail but also to dream big.” Check your egos, in other words, at the chalets’ doors. Says Kéré: “In debate we create harmony.”
A nest sculpture by Porky Hefer, in collaboration with Ousmane Mbaye, Doulsy, and Ali Mbaye, stands in a play area.
Mimran (left) and Kéré stand by a living room’s staircase
whose organic form was modeled after a Baobab tree
This house in the Swiss Alps covers AD’s January issue. Never miss a story when you subscribe to AD
artworks by Pierre Huyghe and Abdoulaye Konaté
Kéré based the carved and pierced woodwork—both inside and outside the chalets—on traditional Swiss-alpine façades
a hallmark of luxury and alpine heritage since 1910
is poised for a transformative chapter under the management of Four Seasons Hotels and Resorts
the property is set to reopen as “The Park Gstaad
solidifying Gstaad’s status as a premier destination for discerning global travelers
This ambitious overhaul is spearheaded by Squircle Capital in collaboration with acclaimed interior designer Joseph Dirand
known for his modern aesthetic that harmonizes with historical contexts
The project is expected to cost approximately CHF 100 million ($110 million) and will blend contemporary sophistication with the hotel’s storied legacy
expressed her enthusiasm for the collaboration
“The Park Gstaad has been a part of my personal journey and holds a special place in the region’s heritage
Its transformation into a Four Seasons experience will unite its legacy with modern elegance
creating a destination for both residents and visitors to cherish,” she stated
Bertarelli is a billionaire philanthropist and sister of Alinghi sailor and billionaire Ernesto Bertarelli
The Swiss-Italian siblings inherited the pharmaceutical company Serono from their father which they pivoted towards biotechnology and later sold for $ 13.3 billion to Germany’s Merck to form Merck-Serono
These Penthouse residences will be available for purchase but will be managed by Four Seasons
and will offer potential buyers unparalleled access to the brand’s renowned property management services
Enhanced amenities include state-of-the-art dining options
and extensive wellness facilities featuring indoor and outdoor pools
A strong focus on sustainability and employee well-being is reflected in upgraded accommodations for staff
ensuring the hotel’s legacy is as much about people as it is about place
six newly designed meeting rooms will provide an optimal blend of functionality and style
the property’s attention to detail promises an extraordinary experience
Gstaad has long been synonymous with luxury and exclusivity
from 220 kilometers (136 miles) of ski slopes in winter to hiking
At an altitude of up to 3,000 meters (9,842 feet)
the destination caters to outdoor enthusiasts while also serving as a cultural hub with gourmet dining and boutique shopping
Gstaad is a two-hour drive from Geneva and a short distance from Bern Airport
offering proximity to the village promenade while maintaining a tranquil alpine setting
The Park Gstaad has long been a coveted venue for weddings and private events
and its transformation under Four Seasons will elevate these offerings
From outdoor ceremonies against the majestic backdrop of the Alps to intimate indoor celebrations
the hotel will provide personalized planning to ensure every detail is perfect
Guests can even reserve the entire property for the ultimate in privacy and exclusivity
As Four Seasons expands its portfolio of alpine properties
the addition of The Park Gstaad signifies a milestone in its European presence
will undoubtedly set a new benchmark for luxury in the Swiss Alps
by Kathakali Nandi
January 15, 2025 - Categories: Hospitality News, Hotels: News,
Four Seasons will take over management of The Park Gstaad Hotel in Switzerland once it reopens after a major renovation project
The luxury hotel is currently undergoing a full-scale refurbishment and will reopen as The Park Gstaad
A Four Seasons Hotel in time for the 2026-2027 winter season
The renovation is being led by Squircle Capital with interior design by Joseph Dirand
“We are excited to enter the exclusive Gstaad market with such an exceptional property,” said Bart Carnahan
portfolio management and residential at Four Seasons
“We look forward to working with our partners to combine the heritage of this iconic property with Four Seasons’ service excellence to create a world-class luxury experience.”
The property was Gstaad’s first five-star hotel when it first opened doors in 1910 and is owned by philanthropist and investor Dona Bertarelli
I’m excited to unveil its transformation into a Four Seasons experience
where its legacy meets modern elegance,” said Bertarelli
A Four Seasons Hotel will offer 75 rooms and suites
including a collection of luxury penthouse residences managed by Four Seasons available for purchase
The hotel will also feature various restaurants and bars
as well as indoor and outdoor swimming pools
Other amenities will include meeting and event spaces
a kids’ program and an ice rink in the winter months
As part of Four Seasons’ commitment to create a positive impact for all stakeholders
the renovation will include improvements to staff accommodation to ensure employee comfort and well-being
The property offers views of the Swiss Alps and is within walking distance from the town center’s gourmet restaurants and designer boutiques
offering 220 kilometers of slopes in winter and is also popular for hiking
mountain biking and golf in the summer months
A Four Seasons Hotel will join the brand’s collection of heritage properties in Europe
as well as Four Seasons’ alpine properties
Four Seasons has expanded its portfolio to include 133 hotels and resorts along with 55 residential properties across 47 countries
The brand is further expanding its network and has a global pipeline of over 60 projects in various stages of development
Four Seasons’ experiential offerings’ include more than 600 restaurants and bars worldwide
Four Seasons Drive Experience and the upcoming Four Seasons Yachts
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Four Seasons is on quite the expansion kick, and has just announced plans to open a new European ski resort
This is coming in the form of the conversion of an existing property
The Park Gstaad Hotel is undergoing an extensive renovation (it’s already underway)
The hotel will continue to maintain its initial branding
meaning the property will be known as The Park Gstaad
The current expectation is that the property will open in time for the 2026-2027 ski season
The Park Gstaad was the town’s first five-star hotel
But the property needed some updates to keep up
which is why it’s undergoing a full-scale refurbishment
French interior designer Joseph Dirand is overseeing the refurbishment of the interiors of the property — he also did the Four Seasons Hotel at The Surf Club
so the design should be pretty awesome.Once it reopens
The Park Gstaad will boast 75 rooms and suites
including a collection of luxury penthouse residences
the property is expected to get modern touches
while paying homage to the historic alpine setting.The hotel will also feature an array of unique restaurant and bar concepts
as well as a destination spa and fitness center
Other amenities will include a tennis court
and an ice rink in winter.Below you can find some renderings of the property — it looks gorgeous!The Park Gstaad Four Seasons exteriorThe Park Gstaad Four Seasons public spacesThe Park Gstaad Four Seasons public spacesThe Park Gstaad Four Seasons guest roomThe Park Gstaad Four Seasons guest roomI’m always happy to see more luxury ski resortsFour Seasons has been growing at an incredibly fast pace lately
Currently Four Seasons’ North American ski resorts are in Jackson Hole
with another property coming to Deer Valley
Four Seasons’ only existing European ski resort is in Megeve
so this will be the brand’s second ski resort on the continent
I think this new Gstaad property will rank pretty high up there
The Park Gstaad will become a Four Seasons
The 75-key property is expected to open ahead of the 2026-2027 ski season
I look forward to learning more as the opening date approaches
as it’s always nice to see more luxury alpine properties
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Glacier 3000 is part of the Gstaad ski area and is over 3000m
I had some excellent skiing there last year
Is it true it will be open all year round
Any mention of Alpina should note (boookable with 150k preferred points which is a 4:1 transfer partner of citi)
skipasses are about half the price of similar US skiing resorts
in Austria and Italy they are about one third of the US
Gstaad is more a mountain town with a few slopes than a ski destination
The style of the rooms in the renderings look dated already
At first I thought these are the pictures before the renovation
I can’t wait to see your reviews of the Park Hyatt and Ritz Carlton Reserve Niseko properties for your upcoming trip
and I know you’ve reviewed W Verbier and St Regis Aspen before
Please keep up the news and reviews on the best ski properties globally using points
it’s really hard to get excited about your posts for obscenely-expensive non-points hotels
@Ben - I haven’t been to a Four Seasons property lately that “consistently offers a high level of service.” Whistler staff all seemed like they were on their first day with 20 min or so of training
unannounced construction in the hotel forcing several folks to come back to the long check-in line to request a move
Don’t even start with the horrendous and rotting Hampshire hotel
on the other hand have been flawless at every location I have visited over the past couple of years (Munich
Zurich for MO and Vancouver and Paris for Shangri La)
The big knock on Four Seasons tends to be that their properties are generic and don't have a sense of place
Taking over an old (and restored) hotel should alleviate that
Many of their best (or at least most notable) hotels fall into that category
but I meant in terms of moving into an established building vs
The hotel consists of a few buildings and one of them was a bank
The rooms seem very cosy and Switzerland is always worth a visit anyway
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The family-owned Gstaad Palace has incredible restaurants
and luxurious suites with views of the Swiss Alps
Sandro Burkhalter/Courtesy of Gstaad Palace
A summary of European hotel transactions provided by HVS
American investor acquires The Alpina Gstaad from Bach and Mimran
An American investor who is a regular client of The Alpina Gstaad
has reportedly acquired the 56-room luxury hotel from local real estate investor Marcel Bach and French billionaire Jean-Claude Mimran
for an amount reported to be some CHF 200 million (CHF 3.6 million per room)
which is equivalent to approximately €210 million (€3.75 million per room)
The hotel is just above the village centre of Gstaad
one of Switzerland’s famous alpine resorts
a Six Senses spa and six meeting facilities
The Alpina Gstaad opened in 2012 as part of a €315 million luxury development that included three chalets and 11 apartments
Swedish hotel investor Pandox AB has entered an agreement to acquire the newly built
for SEK340 million (SEK 2.2 million per room)
which is equivalent to approximately €31.4 million (€203,900 per room)
The hotel is expected to open in June 2025 and is situated in eastern Kiruna
It is leased to Swedish operator Elite Hotels under a 15-year revenue-based lease agreement with a minimum guaranteed rent
Iroko Iberia acquires Spanish hotel htop Calella Palace from Htop Hotels
a subsidiary of French institutional investor Iroko Zen SCPI
339-room Hotel htop Calella Palace Family & SPA in Calella
from Spanish owner-operator Htop Hotels for €22 million (€64,900 per room) in a sale and leaseback transaction
a 50-minute drive northeast of Barcelona and includes a restaurant
Htop Hotels will retain operation of the hotel under a 20-year fixed lease and plans to invest €4 million (€11,800 per room) in renovations
Iroko Zen SCPI acquires three B&B Hotels in Italy from Bayview Italia
French institutional investor Iroko Zen SCPI has acquired a portfolio of three B&B hotels (277 rooms) in Italy from Italian real estate asset manager Bayview Italia
for an amount reported to be some €13.8 million (€49,800 per room)
with a non-guaranteed net initial yield of 7.58%
The mid-market portfolio includes the 110-room B&B Hotel Bologna
the 91-room B&B Hotel Sassuolo and the 76-room B&B Hotel Ferrara
All three hotels include a breakfast restaurant
from Kazakh private equity firm Verny Capital
The property is situated on Vienna’s central Ringstrasse
46-room Grand Hotel Imperiale in Forte dei Marmi
for €40 million (€869,570 per room)
Al-Bahar acquires a further 30% stake in Yotel from Starwood Capital
Kuwait-based conglomerate Al-Bahar Group has acquired an additional 30% stake in British owner-operator Yotel from American private investment firm Starwood Capital
This acquisition increases Al-Bahar Group's ownership in Yotel to 95%
Starwood originally acquired the 30% stake in 2017 and
which helped expand Yotel’s portfolio from six to 34 properties globally
Invesco acquires IntercityHotel Berlin Central Station from CA Immo
Global investment manager Invesco has acquired the four-star
412-room IntercityHotel Berlin Central Station
from Austrian real estate developer CA Immo
The property is situated next to the central train station in Berlin’s Moabit district
CA Immo developed the hotel and opened it in 2013
making it Germany’s first hotel to receive a platinum certificate from the German Sustainable Building Council.
Extendam and Alboran acquire eight hotels in Bourges from the Falleur family
French hotel investor Extendam and French owner-operator Alboran Group have jointly acquired eight hotels in Bourges
The portfolio comprises a total of 507 rooms and includes the three-star
31-room Best Western Plus Hôtel d'Angleterre
58-room Hôtel de Bourbon - Mercure Bourges
Bourges is situated in central France on the river Yèvre
Extendam and Alboran plan to optimise revenue management
SomnOO acquires 123 IM’s shares in six French hotels
French owner-operator SomnOO has acquired the shares held by its partner-investor
French real estate management company 123 Investment Managers
64-room Ibis Budget Boulogne-sur-Mer Centre Les Ports
All hotels include coworking space and/or meeting rooms
LBO acquires three hotels in France from Eternam
French private equity firm LBO France has acquired a portfolio of three hotels (150 rooms) in France from French investment firm Eternam
All four-star hotels under the HappyCulture brand
the portfolio includes the 61-room Hotel de l'Europe by HappyCulture in Strasbourg
the 46-room Villa Bougainville by HappyCulture in Nice and the 43-room Hotel Innes by HappyCulture in Toulouse
All three hotels were recently renovated and are situated in city centre locations
owned by LBO France’s real estate fund
Myst Hotels acquires Careys Manor Hotel & SenSpa in England from Greenclose
a subsidiary of Indian conglomerate SanRaj Group
77-room Careys Manor Hotel & SenSpa from British owner-operator Greenclose Hotels
The property is situated in Brockenhurst in the New Forest National Park
a thirty-minute drive southwest of Southampton
The new owners plan to further invest into the spa facilities
the European division of Israeli owner-operator Fattal Hotel Group
The property is situated by the River Mersey
next to the Wheel of Liverpool and the M&S Bank Arena
Fattal already operated the hotel and this acquisition marks the group’s third lease buyback since Q4 2024
SAS Ciné acquires Kyriad Prestige Perpignan from Extendam and Centaurus
French hotel investor SAS Ciné has acquired the four-star
100-room Kyriad Prestige Perpignan Centre del Mon in Perpignan
from French investor Extendam and French hotel group Centaurus
The property is situated by the city center
and includes a lounge bar and five meeting rooms
The hotel is part of a mixed-use complex consisting of six buildings that include offices
SAS Ciné’s portfolio consists of eight properties in the Mediterranean region
German family office acquires Holiday Inn - the niu in Bremen from Peper & Söhne
A German family office has acquired the three-star
from German property developer Peper & Söhne
Peper & Söhne developed the hotel and opened it in 2020
The property is situated next to Bremen Airport and includes a breakfast restaurant
German operator Novum Hospitality operates the hotel
Idiliq Group acquires Pierre et Vacances Mallorca Cecilia Apartments from Elaia Investment Spain
Spanish owner-operator Idiliq Group has acquired the 129-apartment Pierre et Vacances Mallorca Cecilia Apartments in Mallorca
from Spanish real estate investment trust Elaia Investment Spain
The property includes a restaurant and a pool
and is situated in the island’s southeastern city of Portocolom
The resort is set to undergo a comprehensive refurbishment in the winter of 2025 and reopen in spring 2026 with a modernised design and enhanced service offerings
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Inside, however, things aren’t so old-school. To begin with, there’s an elevator that connects the property’s four stories, with a garage on the ground level and common areas at the very top. There’s also a spa and gym, a spacious laundry room, and even air conditioning. “I think she’s the only person [in Gstaad] who has air conditioning,” says the AD100 designer
The 7,200-square-foot four-story chalet was built using traditional materials and shapes
Creating a design for a location so steeped in tradition didn’t come easily to Arnold
who left all of that behind when he moved from London to Los Angeles in 2012
“The idea of conformity is so difficult for me,” says Arnold
“I still wanted to bring in a certain level of tradition
He found the desired balance between originality and propriety by pairing antique pieces with custom furniture in flowing silhouettes
and tied it all together with a collection of richly textured fabrics
”Texture is such a key component to my design sense,“ says Arnold
and maker of every fabric used in the 7,200-square-foot five-bedroom home
“I think it’s actually one of the things you notice when you’re in one of the spaces that I’ve designed—they’re very tactile.”
Los Angeles–based AD100 designer Jake Arnold’s first major project in Europe took him to Gstaad to design a spruce-walled chalet for a British entrepreneur and her family
he created a cozy dining nook using a custom velvet banquette
“I’m a fan of having these types of flexible spaces where it could be both a place to eat
which includes a living section and dining section (there is also a more formal dining room next door)
where he looked for both antique and new pieces
many of which were made to order in a French atelier
One of his favorite finds is a René Gabriel oak daybed from the 1940s
paired with a set of sculptural Art Deco armchairs and a contemporary sofa by Rose Uniacke showing updated classic lines
“The client has this softness and warmth that we wanted to reflect,” says Arnold
“So we brought some of these elements against the more masculine architecture and the roughness of the wood.”
The home’s interior surfaces are covered in elm and reclaimed oak
“I love the kind of contrast of this refined silk paper with the rough wood beams,” says Arnold
The biomorphic coffee table is a rare French piece from the 1950s
As a nod to the vernacular of the surroundings
mostly elm and reclaimed oak planks covering floors and walls
Yet there’s one corner that feels more like Santa Barbara than the Swiss Alps: the family room
or “snug room,” with an umber silk wallpaper
and an oversized built-in sectional hugging an amoeba-shaped coffee table
“It took a little bit of convincing,” says Arnold
whose client wanted this to be a “forever vacation home” for her young family
and I thought it best to lean into it and make it as cozy and inviting as possible.”
the designer says he faced little to no resistance
making his European debut as smooth as skiing down Gstaad’s powdery slopes
Views of the Swiss Alps from a balcony furnished with rattan armchairs
the primary bedroom features an antique Swedish pine bureau and Art Deco–style Murano glass sconces from the ’90s
A vintage bamboo vanity and an antique Aesthetic Movement octagonal mirror add old-school charm to this powder room
Custom twin beds upholstered in burnt sienna velvet. Between them is a vintage wicker nightstand and a set of sconces from Rose Uniacke
One of the bedrooms on the third floor, with a custom bed upholstered in a silky jacquard from Pierre Frey, flanked by swam-arm sconces from Howe
Intricate carvings on the timber exterior of the home, which features traditional gabled roofs with wide eaves.
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New lifestyle hotel group Miiro has announced the opening of The Mansard
Gstaad – its third launch in less than six months
The new opening joins Le Grand Hôtel Cayré in St-Germain-des-Pres and Borneta in El Born
while the collection is also set to welcome new additions in London and Vienna in 2025
The Mansard is situated in the heart of Gstaad
an alpine resort nestled into the Bernese mountains
Interiors take inspiration from the surrounding environment
embodying a blend of traditional Alpine architecture with contemporary chalet design elements
each designed in a cosy yet modern Alpine style
incorporating natural materials and a collection of historic photographs from Gstaad photographer
Almost all rooms also have private balconies with views of the mountains
The Mansard Restaurant celebrates the rich local produce of the Bernese Oberland in a lively brasserie space
which is accompanied by an elegant wood-panelled bar and lounge with a fireplace
offering panoramic views of the mountains and surrounding countryside
The Mansard features a stylish Refresh Room complete with changing rooms
so that hotel guests can freshen up at any time – including before check-in and after check-out
hydrotherapy wading pool and a dedicated treatment room
Registered in England and Wales with Company Number 06637145
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Four Seasons Hotels & Resorts has been chosen to manage The Park Gstaad Hotel
when it reopens after extensive renovations.
The hotel is currently closed as construction is underway
A Four Seasons Hotel is anticipated to debut in time for the 2026-2027 winter season in the Swiss Alps.
“Gstaad has long been a favorite destination in Europe for luxury travelers
and we are excited to have the unique opportunity to enter this exclusive market with such an exceptional property,” says Bart Carnahan
“We look forward to working with our partners to bring together the very best of this legendary property with the service excellence of Four Seasons to create a world-class luxury experience.”
The Park Gstaad opened in 1910 as the mountain destination’s first-ever 5-star hotel
the property will feature 75 rooms and suites
A Four Seasons Hotel will also offer an array of restaurants and bars
Subscribe to TMR
and more – here’s what’s new in the hotel scene this month
The Hilton luxury brand has signed on Waldorf Astoria Texas Hill Country
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Ombi has introduced floating bungalows for two in Key Largo
The content creator behind “Gstaad Guy,” known for his parodies of the ultra-wealthy
has become a powerful influencer for labels targeting the 1 percent
MediaGstaad Guy is a satirical influencer and the creative mind behind a popular social media persona that parodies the global elite. His ability to poke fun at the absurdities of wealth and privilege while maintaining a luxury aesthetic has made him a unique voice in digital culture with almost 1 million followers on Instagram.
Beyond his comedic content, Gstaad Guy’s influence extends into the realms of fashion and culture. He has collaborated with luxury brands and has become a sought-after figure at major events like Art Basel Week, where his irreverent humour continues to win fans. By blending satire with a luxury lifestyle, Gstaad Guy has carved out a niche that is equal parts entertainment and social commentary, offering a fresh perspective on modern wealth.
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
Find out moreLatest News & AnalysisMore MediaJo EllisonEditor
The people shaping the global fashion industry
curated by the editors of The Business of Fashion
based on nominations and on-the-ground intelligence from around the world
Home » News » Hotel » Park Gstaad hotel set to reopen under Four Seasons
Switzerland: The five-star Park Gstaad is currently undergoing a refurbishment and will reopen under management of Four Seasons in 2026
the property is undergoing a full-scale refurbishment led by Squircle Capital in partnership with interior designer Joseph Dirand.
it will offer 75 rooms and suites including a collection of luxury penthouse residences that will be available for purchase
Amenities include various restaurant and bar concepts
a spa and fitness centre with indoor and outdoor swimming pools
The property is anticipated to reopen in time for the 2026-2027 winter season
Bart Carnahan, president, global business development, portfolio management and residential, Four Seasons
said: “Gstaad has long been a favourite destination in Europe for luxury travellers
and we are excited to have the unique opportunity to enter this exclusive market with such an exceptional property
We look forward to working with our partners to bring together the very best of this legendary property with the service excellence of Four Seasons to create a world-class luxury experience.”
Bertarelli added: “We have found the ideal partners for a property that has been part of my personal journey in the region
The Park Gstaad holds a special place in the region’s heritage
where its legacy meets modern elegance for residents and visitors to enjoy.”
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Reading Time: 2 minutes UK: The Beaumont Mayfair has appointed Lisa Goodwin-Allen as culinary director
as the hotel prepares to launch its new restaurant Rosi
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old money billionaire with an RP accent on your Instagram feed
you've already come face-to-face with the Gstaad Guy
The Gstaad Guy is a parody account that has captivated the hearts of the high net worth community
thanks to his mockery of their obscure lifestyles
He's often heard telling his community their favourite things need to get "à la poubelle" (that's 'to the trash' in French
relaxing with friends in the back of a Rolls-Royce
Constance de von Gstaad and his cousin, Colton (known for being the typical 'new money' Los Angeles crypto bro stereotype), are merely characters of the content creator, who apparently started out by making a video mocking his rich friends, and accidentally ended up getting it forwarded among their community on WhatsApp
While the Gstaad Guy can usually be found hitting the slopes or decked out in Loro Piana on a yacht
Colton is likely chasing the latest 'it' DJ around Mykonos
But, despite his penchant for mocking the elite - you'll find many of them in his 'followers' list - from Princess Olympia of Greece, to Elon’s Musk’s mother Maye Musk, and even Central Cee.
After appearing as himself on Logan Paul's Impaulsive podcast (it turns out they're pretty good friends)
many followers are keen to get to know the real face behind the much-loved parody account
The Gstaad Guy chooses to do all of his interviews as...well
so for now his real identity is firmly under wraps
Google estimates the Gstaad Guy has a net worth of around $1 million
Poubel (inspired by his signature catchphrase
The brand makes charm jewellery with hand-painted designs inspired by the obscure things obscenely rich people love
The Gstaad Guy also has links to a number of luxury brands including Loro Piana
"It's made for the people who wear it
not the people who see it - which is a rare thing in luxury these days," Gstaad Guy says on the types of brands he works with
Before becoming a full-time content creator
he worked at Apple in their Apple Pay growth department
but says his bosses were "supportive" of his side hustle
Constance the Gstaad Guy is from London - but mostly resides in Gtsaad
The creator behind the Gstaad Guy also grew up in London
but noticeably has a typical international school accent
"The international school accent's basically kids who go to international schools and are taught in a British-based system
but they're exposed to American pop culture"
It's thought he went to the American School in London as a teen
before heading to Babson College in Massachusetts
During an appearance on Logan Paul's Impaulsive podcast
Gstaad Guy confirmed that he is 6 ft 7 ins tall
"The first thing people say [to me] is 'woah I didn't know you were so tall'," he joked during his appearance on Impaulsive
Gstaad Guy has more than one million followers on Instagram
Some of his biggest followers include the late Virgil Abloh
Others friends of Constance include J Balvin
the Gstaad Guy confirmed that he is currently single
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Saying “expresso” instead of “espresso”. Posting photos of DJs. Mykonos. In the world of @GstaadGuy, all are tells consigning their offender “à la poubelle”. The social-media influencer has amassed an Instagram following of almost one million by poking fun at the ultra rich via his parody personas. Now, he’s parlaying his signature snobby catchphrase into a line of irreverent jewellery
he’s betting on Poubel as a form of “speed dating for friendships”
He continues: “I saw a void there – to have this members’ club energy on the wrist.”
I saw a void there – to have this members’ club energy on the wrist
Rather than traditional charms, Poubel charms are embedded in the expandable modular links. “There are no [clinking] sounds – it’s more elegant,” he explains. The jewellery doesn’t have to be worn on the body, either: Gstaad Guy anticipates the charms being clipped to a handbag, perhaps an Hermès Kelly or a Louis Vuitton Keepall
Or you can create a dog leash or a cord for water skiing
he’s kept prices relatively affordable: Bracelets start at £220
Immanuel wears Poubel necklaces and bracelets customised with charms (£60) and pendants (£65) © Deepak DevikanandSarah carries a Hermès Birkin 25 accessorised with The Colton bracelet and charms and pendants
She also wears a Poubel necklace styled with a Vicuña pendant (£65) © Deepak DevikanandPoubel also taps into the buzzwords currently dictating influencer marketing: connection and authenticity
It’s a game that Gstaad Guy knows well and lives first-hand
thanks to his close relationship with his audience
who are known to call out the excesses of their dads and uncles by pronouncing them “so Gstaad Guy”
even iced matcha and backgammon… these things are so absurd
but people really do bond over them,” he says
“The second that two people who’ve never met realise they both like backgammon – that spearheads a friendship and makes it move a lot faster.” Ditto
poubelThe internet's favorite old money whisperer
just dropped a jewelry line to celebrate the absurd
Dubbed "Poubel," the newly launched brand is an interchangeable modular jewelry line made from recyclable sterling silver and comes complete with a wide selection of emoji-like hand-painted enamel charms
you've immersed yourself in the expensive and satirical world of Constance de von Gstaad
"Á la poubelle" has emerged as the unofficial catchphrase for the lame and trite for those following Gstaad's tutelage
poubel1 / 2Gstaad has flipped the term to create this new jewelry venture
especially when you consider that á la poubelle loosely means "to the trash." But that is the point
I would like to see the bracelets and necklaces in white or rose gold down the line
The brand's colorful pendants would not feel out of place stacked on the wrist with a stainless steel Girard Perrgaux sports watch or strategically dangled from a The Row Margaux tote.
Because of the modular nature of the links, you're free to create a custom piece for any situation, easily linking together a Cousin Colton-approved pocket chain, a Y2K-inspired keychain
or even a leash that your furry friend can flex with the next time they are at the dog groomer
poubel1 / 3The pendants and charms themselves are just as much part of the Gstaad Guy lore as they are little nods to those of you who were unironically buying Loro Piana loafers during the peak of the "old-money style" boom last year
Need something to reflect your obsession with Vicuña-made ready-to-wear
The playful array of colorful pendants gives Y2k "members club" vibes
In the often murky and cheap world of influencer jewelry releases
You can cop and customize your Poubel set on its official website
In the meantime, here's everything you need to know about the current Van Cleef Alhambra craze
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known as the playground of the rich and famous
is to be found in the mainly German speaking
Made famous by the likes of Princess Grace of Monaco
Gstaad is an exceedingly pretty alpine village
with its main street a veritable paradise for culture-lovers and designer-shoppers alike
with long and easy descents in some of the most beautiful alpine settings
skating and tobogganing add variety to the resort experience
The ski season runs between December and late March
with its significant number of privately-owned chalets
through sensitive architectural restrictions
resisted the temptation to over-develop and so has retained a gorgeous old-world charm
Read on to discover some of our favourite luxury chalets in Gstaad
Ultima Promenade Chalet offers exceptional privacy and a full range of exclusive amenities in the glamorous Swiss resort of Gstaad
More about Ultima Promenade Chalet
This luxurious residence within the Ultima Gstaad complex offers a blend of privacy and high-end hotel services
ideal for those seeking a refined yet intimate alpine experience
More about Ultima Gstaad – Four Bedroom Residence
Chalet Colombe is an exclusive and beautifully designed chalet
offering breathtaking views and a tranquil atmosphere
perfect for families or groups looking for a luxurious retreat
More about Chalet Colombe
* All the properties and products we feature are independently selected by our editors and contributors
If you buy something we may earn a commission
ShareSaveCommentBETAThis is a BETA experience. opt-out hereLifestyleTravelSlow Gstaad: Summer In The Swiss Alps Is A Snow-Free DreamByDuncan Madden
Forbes contributors publish independent expert analyses and insights
Duncan Madden is a travel writer living in Köln
10:09am EDTShareSaveCommentThe mere name of this small resort town in the Bernese Oberland region of the Swiss Alps brings with it certain preconceptions
in much the same way as Aspen or Vail in the US
Gstaad is a place synonymous with eye-watering wealth
world-spanning celebrity and generations-long royalty
The Alpina Gstaad towers over Gstaad village amid summer Alpine peaks
It’s where the world’s elite take their kids to get an international education
make sure they’re seen in the extraordinary hotels
restaurants and ski runs that pepper the surrounding Kanton Bern
But while the region is synonymous with snow and skiing
it’s a place to take advantage of Switzerland’s incomparably beautiful surroundings year round
and to get a glimpse of how the earth-shatteringly rich vacay
invest in a pair of enormous wraparound sunglasses and get ready to gorge yourself on the best of everything
the place to be seen was the historic Gstaad Palace
a true grand dame of the Swiss hotel scene since 1913
But when the first new luxury hotel to be built in Gstaad in 100 years opened
The Alpina Gstaad is an exercise in how to do decadent right
Built in the local three-storey Simmentaler architectural style on a hillside overlooking the town
it has sweeping views over the Saanenland from the balconies of its 58 rooms and suites
amiably set among towering cypress trees and pristine hedgerows
Determined not to spoil the serenity of these carefully cultivated surroundings
and wary of their guests’ preference for overly noisy sports cars
entry is underground via a specially built soundproofed tunnel
but serves its purpose by maintaining the calm above
render the electric silence of the hotel’s Tesla fleet
readily available to ferry guests to local hotspots
The elegant and welcoming foyer of The Alpina Gstaad
Step from the tunnel into the sweeping two-story foyer and you’re engulfed in a symphony of Swissness
colorful ceiling rescued and restored from an old cowshed found on site during construction
the buzz from the open plan Alpina Lounge and Bar constant
Rooms continue the theme of luxury intertwined with Alpine tradition
Wood beam walls glow with flickering light emanating from the hand built fireplaces
their stone sourced from the mountains just outside
Lovingly restored period furniture roots the room in its surroundings
Beds engulf you in a tapestry of quality textiles
Windows and doors frame the unadulterated splendor of the mountains beyond
the latest mod cons keep comfort levels firmly in the 21st century
Beyond the standard and more than lovely enough deluxe rooms
a raft of suites serve those with ever deeper pockets
From three-bedroom penthouses with private kitchens
hamams and Jacuzzis to the mind-boggling Alpina residence that sleeps 12 plus staff and comes complete with sprawling gardens
cinema and the kind of security measures demanded by royals
politicians and the most paranoid of celebrities
the eating and drinking is every bit as important as the sleeping
all overseen by exec chef guru Martin Göschel
its Michelin Star a testimony to the quality of its produce and production
The output is as theatrical and intriguing as it is mouthwatering
Michelin starred Somet by Martin Göschel focusses on local ingredients and crazy artworks
Tucked away behind it is tiny Swiss Stübli
the as-good-as mandatory Alpine eatery that serves up mountains of melted cheese
that puts a modern spin on classic Japanese eating
Overseen since day one by sushi master Tsutomu Kugota
it blends raw and unusual ingredients to perfection nowhere better than with its traditional seven-course Omakase menu
Underground chic at the Six Senses Spa and pool
monolithic pool room with multiple hot tubs serves those disinterested in an outdoor dip
Massage rooms are tucked away in hidden corners
a series of therapy rooms offer a range of biohacking treatments—the en vogue remedies du jour designed to optimize the body’s ability to recover
Rates at The Alpina Gstaad for the summer season start at CHF 1100 (around $1,235) for a Deluxe Room Schonried
Prepare to dig deep for the Panorama Suite
which costs CHF 18,000 (around $20,200) for six guests
the mountains transform into a riot of colors and textures
Precipitous slopes of flower laden pastures stretch up towards craggy black
brown and gray peaks that claw at mostly cloudless skies above
Enormous hidden lakes scatter among the peaks
glowing from their clear water and proximity to the sky
Waterfalls erupt from hidden flows on high
melting snow and ice fueling their endless cascades
often fringed by rainbows emerging from the spray
pastures and lakes – a classic Swiss summer landscape ripe for exploring
And if you do still feel the urge to see some snow, head for the nearby Glacier 3000
In the winter this towering peak offers Europe’s steepest black ski run accessed by a narrow
steep and somewhat terrifying ski-through tunnel
In summer it’s among the best viewpoints in the entire Alps
high enough that the snow settles year round and with cable cars that make it accessible to all
The view from the Peak Bridge of Glacier 3000 is spectacular at any time of year
If you can tear yourself away from The Alpina Gstaad’s culinary delights
there’s a lot of Swiss cheese and mountain food vying for the chance to clog your arteries
The new Mario Botta designed Glacier 3000 restaurant promises food as good as its views
Perhaps most exciting is the new offering opening this summer at the top of Glacier 3000
Following a devastating fire in 2022 that saw its flagship restaurant burnt to the ground
400 seat restaurant has risen from its ashes under the watchful eye of famed Swiss architect Mario Botta
Its crowning glory will be the 2,700-square-foot panoramic terrace built on the restaurant roof
offering an uninterrupted view of the suspension bridge
as well as the Matterhorn and no fewer than 24 13,000-foot-plus high peaks
Three USC Beach Volleyball Trojans Ascend Podium at Gstaad Elite 16 July 08, 2024 | Women's Beach Volleyball
A trio of USC All-Americans claimed medals at the FIVB’s Switzerland Elite 16 stop
It is difficult to immediately locate the sense of crisis in Gstaad
Wander around the exclusive Alpine town in south-western Switzerland and you will see glitzy private planes soar overhead
and pristine chalets nestled in light blankets of snow
Even some of the dogs wear shiny pink coats
Still from Himali Singh Soin, Static Range (2020-ongoing)Courtesy of Elevation 1049
Jean Katambayi Mukendi, Covid Afrolampe 23 10h30 (2022)Photo: Dario Lasagni
These imposing, morphing shapes with their schematic backgrounds seem to map out the systems that govern us. In a second space Mukendi presents Voyant, a robot made from cardboard, paper and handmade electrical wiring—suggestive, perhaps, of the ways one can break free.
Instar (6.9kwh), meanwhile, by the Swedish artist Vibeke Mascini, is an installation centred around a radiator plugged into a large battery pack. That battery pack uses energy generated by the burning of cocaine confiscated in the Netherlands—a process the artist gained special access to and that feeds into the electricity sources of the country’s general population.
Installation view of Vibeke Mascini, INSTAR, 6.9kWh (2024/25)Photo: Mario Biermann
The artist, speaking during the show’s preview, points to the positive results of this exchange: butterfly pupae hang from a second radiator, their inhabitants having made a nest in the warmth during a previous iteration of the project. In Gstaad, she adds, the electricity is “bringing us some heat and we’re taking that energy with us as we go.”
It is, naturally, more complex and engaging than that too. Given this is a power source inextricably tied to the global drug trade, there are darker layers within it, such as histories of exploitation and violence. “I’m inevitably thinking of what lingers in this energy,” Mascini tells The Art Newspaper separately.
It is hard to shake the strangeness of seeing some of these issues addressed in Gstaad, known as a getaway for some of the most privileged individuals: royals, Hollywood actors, business magnates.
This is a contradiction that has clearly not escaped the exhibiting artists, and of those present on the day, Chicago-based Theaster Gates, known for his socially engaged practice, is perhaps most candid in his reference to it.
“To be honest, Gstaad and [fellow Swiss luxury resort] St Moritz, they're places that are a little bit far in my imagination,” he says. “These places are kind of signifiers of a certain kind of lifestyle, or a certain kind of wealth, or a certain kind of opportunity. I was afraid that when I got here, I would feel horribly out of place.”
He explains, however, that what he found was the opposite. “Because I have my friends and because I have my friendship with Maja Hoffmann, I feel like I'm actually enveloped in this community,” he says. “I feel like when I'm moving through the mountains, I'm surrounded by love. When I sit down at the dinner table, I'm surrounded by love. And so it’s been hard not to like relax my shoulders a bit. It's like—oh, this is actually okay.”
Theaster Gates and the Black Monks perform at Gstaad airport
The concert was mesmerising, one of the most compelling examples of art as energy you could hope to witness. It took place, however, in front of an intimate crowd filled with VIPs—the celebrity chef Massimo Bottura and the Monégasque royal Andreas Casiraghi among them—and with landing helicopters and jets visible through the monumental glass shutters behind the musicians.
And so a question inevitably arises that could be applied to the show as a whole: who is this for? Given Gstaad is only home to around 9,000 people (or 20,000 in high season) and a three-hour train ride from Geneva, what can be done to give more people access?
Hoffmann certainly has ambitions in this regard. Giving a speech outside the Station, one of the exhibition’s two main venues, she says she wishes to expand Elevation 1049 to St Moritz and turn it into the “biennial of the Alps”. A—quite literally—lofty premise, though one that does tap into Luma’s drive to create new platforms for boundary pushing, socially engaged art.
If this region is to become home to a successful event long term, though, further thinking is needed. Another highlight of Energies is Maria Loizidou’s four hanging tapestries, each featuring depictions of different birds from France—swallows, robins, flamingos and hoopoes—whose migratory patterns are threatened by climate change. Each have been made using a Mediterranean technique involving steel wire—and intricately woven by eight people over a two-year period.
These works are magnificent. This show, in its concise and excellent mix of perspectives, is too. All efforts must now be on ensuring that future editions, and their warnings, reach a wider audience, before their potency is lost under delicate carpets of snow.
shows images captured by the war photographer David Douglas Duncan
news27 October 2016Avalanche of artists in Gstaad for Elevation 1049
news5 August 2015Paranoid visions: Simon Hewitt on the Nordic Biennial of Contemporary ArtThis year’s edition of Momentum explores the anxiety of contemporary life
Switzerland has some of the most stunning ski resorts in the world
From quaint mountain villages amid rolling hills to modern marvels amid Europe's most dramatic peaks
here are our picks for the best ski resorts in Switzerland
Independently researched and written by the Snow Team, sponsored by the experts at Inghams
We love ski holidays in Switzerland. We love the food, the endless slopes, the ridiculously beautiful resorts and the seamless way skiers can glide from its many airports straight to the slopes—in many cases via spectacular mountain railways
Skiing in Switzerland might be more expensive than visiting French, Austrian or Italian ski resorts, but the country has considerable upsides too. There's its rich winter sports history
and just the fact that everything in Switzerland runs like clockwork
This winter several Swiss ski resorts will host FIS World Cup events (the action kicks off at Zermatt in early November)
so there’s never been a better time to head to its powder-blanketed slopes
So whether you're considering a Swiss ski holiday for the first time or you've been heading to famous Swiss ski resorts such as Zermatt or Verbier for years
we've got the lowdown on the best ski resorts in Switzerland to put at the top of your hit list this winter
A snow-sure resort just two hours from Zurich
Andermatt is a modern resort which has recently benefited from a £1.4 billion investment
much of which has been spent on slope expansions and improvement
These enhancements don’t just mean it’s easier to get to the nearby beginner-friendly ski resorts of nearby Sedrun and Disentis
but mean there’s more to roam in Andermatt itself
which has 180 kilometres of pistes reaching up to 3,000 metres above sea level
The ski area is divided into halves: Gemsstock
north-facing ski runs get some of the best snow cover in the Swiss Alps and are popular with advanced skiers
which is more suited to learners and has some of the best beginner slopes in Europe
If you’re planning on spending the majority of your time in Nätschen
consider staying at the five-star Chedi Andermatt
The hotel has nine restaurants and après ski bars
where you can chow down on delicious Asian cuisine while taking in the spectacular views of the surrounding peaks
along with the Oberalp pass and the Ursern Valley
Read our Andermatt ski resort guide or more details
This French-speaking ski resort has terrain for every type of skier and snowboarder
with 140 kilometre network of ski runs at a height of between 1,500 and 3,000 metres
It’s particularly well suited to intermediate and advanced alpine skiers though—it has an FIS Ski World Cup downhill course and is great for ski touring
the resort rolled out a network of 15 ski trails set aside exclusively for touring
and to access them you’ll simply need a £4 ski touring pass which covers the cost of rescue (should you need it
One of the resort’s newest additions is the Alaïa Chalet
Head to this enormous indoor/outdoor sports complex to sign up for lessons in everything from skateboarding to parkour
accommodation (most of which has between three and five stars) and restaurants (all 90 of them) are incredibly varied – you’ll never go hungry in Crans-Montana
where you’ll find restaurants specialising in Thai
and where two restaurants have already bagged Michelin stars
it was announced that the American conglomerate Vail Resorts had bought a controlling stake in Crans Montana
They've promised to invest millions in further upgrades to infrastructure
guest services and food and drink offerings
They also promised not to mess with the atmosphere that made this resort special in the first place
Give our full Crans-Montana ski resort guide a read more more info
Sandwiched between two vastly more famous neighbours (Verbier and the 4 Valleys to the west, and Zermatt to the east) Grimentz flies under the radar in terms of reputation
This probably suits most of its visitors down to the ground
because Grimentz' clientele tends to fall into two
who prefer uncrowded slopes for the safety of their kids
who want as few people as possible to track out the best spots
The slopes are a nice mix of blues and reds and greens
With 115km of piste the resort isn’t massive
but there's more than enough to keep intermediates occupied for the week
the off-piste skiing here is something else
The mountain's mostly north-facing aspect means the slopes preserve their snow well
prices down in the village compare pretty favourably to elsewhere
and the lift pass prices are fairly wallet-friendly by Swiss standards too
This is a resort which has it all: easy access to the enormous Jungfrau region
where the fantastic lift network means you can tackle the FIS-certified Lauberhorn pistes and still make it home in time for tea; a beautiful resort centre filled with some of the region’s quaintest cafés and boutiques
The area's 160 kilometres of pistes top out at 2,971 metres
and there are 80 kilometres of immaculately groomed winter walking trails
You'll be able to fly down 60 kilometres of toboggan trails
our favourite of which is the 15-kilometre course (Europe’s longest) which streaks down the side of the Bernese Alps’ Faulhorn mountain
The Eiger looms somewhat menacingly over this pretty ski resort
but don’t be put off – the terrain is incredibly diverse
although the majority of runs are blue and red
Keep an eye out for chamois dashing between the wildlife reserves (out of bounds to skiers) dotted throughout the ski area
The 26-seat gondola will whisk you from Grindelwald to the Eiger Glacier station in just 15 minutes (previously this journey took 47 minutes)
Take a look at our Grindelwald ski resort guide for more info
If you need additional reasons to head to this resort for your next ski holiday
look no further than the palatial Gstaad Palace
with its famous spa (named the world’s best hotel spa at the World Spa Awards 2020) and five restaurants
served in the hotel’s underground La Fromagerie
Comprising a cluster of villages (many of which date back to the 1500s) between 1,000 and 1,400 metres above sea level
Gstaad is a brilliant resort for skiers who are either just starting out or keen to improve - 80 per cent of the slopes are suitable for either beginners or intermediates
Although advanced skiers aren’t quite as well catered for
there’s still a decent number of seriously steep runs
which has an average gradient of 45 degrees
It’s one of the best resorts for cross country skiing in Europe – Gstaad has the country’s first permanent cross country skiing trail
which is part of a network of 180 kilometres of trails covering six areas
Don’t forget to take a ride on a mountain railway
either – the wider Bernese Oberland area has 41 of them
they provide easy access to the resort’s six toboggan runs
Make sure you check out the new Eggli gondola
This is one of Switzerland's most modern lifts - a 10-person Porsche-designed ski lift
which opened in December 2019 and speeds skiers to the top of Mount Eggli in record time
Our full Gstaad ski resort guide has more details on this great resort
Framed by spectacular mountains and home to four snow parks
28 ski lifts and 224 kilometres of ski slopes (70 per cent of which are wedged between a sky-scraping 2,000 and 3,000 metres above sea level)
which has endless appeal for all levels of skier
It's also one of the cleanest ski resorts in the world in terms of carbon emissions—all its lifts and snowmaking equipment are powered by renewable energy sources
and it has ambitious plans to become a zero carbon operation (not just carbon neutral
the highlight of which is the six-kilometre slope which stretches from Curnius to Laax Murschetg
which includes not only 30 restaurants (including some of the best mountain restaurants you'll find in Swiss resorts) but dedicated culinary trails
Everything about Laax – both on the slopes and off – is top notch
largely because the resort regularly hosts some of the world’s biggest ski and snowboard competitions and its slopes attract some of the world’s most famous skiers and snowboarders (its Freestyle Academy is Switzerland's only Olympic freestyle training base)
We’re also huge fans of the resort’s dedicated app (Inside Laax), which does a great job of taking the hassle out of ski holidays. Download it and you can research the apres ski
use the map to navigate the various ski areas
check out which lifts are open and monitor your kids’ progress at ski school
Check out our full Laax ski resort guide for all the details
A small resort, with an illustrious history, Mürren has attracted a growing number of visitors in recent years
a mountain made famous by James Bond in On Her Majesty's Secret Service
Head here to explore 53km of pistes and a surprisingly large network of winter walking trails and cross country trails
It’s a brilliant destination if you’re craving some peace and quiet – it’s a car-free resort, and the views of the Eiger, Mönch and Breithorn are breathtaking. The town itself is small and quaint, and has a rich history - this is where Sir Arnold Lunn launched the world’s first package ski holiday back in 1922
As one of the highest resorts in the Jungfau region, it’s also one of Switzerland’s most snow-sure – you’re unlikely to find any shortage of the white stuff between December and March, and it’s a brilliant spot for spring skiing
It doesn’t have the largest ski area but the ease with which it can be combined with nearby Wengen and Grindelwald more than makes up for this
and there are still plenty of thrills to be had here
9 (otherwise known as Direttissima) which streaks down the side of the Schilthorn
But hold on tight – this slope’s average incline is 88 per cent
Read our full guide to Mürren ski resort for more info
Dubbed "the pearl of the Alps" Saas-Fee is a ski resort which combines serious
high alpine terrain with a family-friendly village
making it one of the best Swiss ski resorts not just in the Valais
Surrounded by no fewer than 13 4,000m peaks
the village was one of the first in the Alps to go car-free
and takes its commitment to sustainability very seriously
it's one of the most eco-friendly ski resorts in Europe
This response to the climate crisis is perhaps not surprising
The ski area is split between three main zones—Saas-Fee
Saas-Grund and Saas-Almagell—two of which boast high slopes scattered with spectacular seracs and crevasses
where the ravages of global heating are all-too visible
the altitude (lifts top out at 3,500m in Saas Fee and 3,200m in Saas-Grund) mean that the ski area is the very definition of snow sure in winter
The halfpipe is famously one of the few which can stay open during the northern hemisphere summer
making Saas-Fee one of the top ski resorts in the world for pro spotting
the sheer amount of off piste terrain on offer is impressive
offering plenty for backcountry enthusiasts to get stuck into
with no direct train line from any of the major air transport hubs in Switzerland
the car free village is well worth the extra time it takes to get there
while a multitude of après ski and dining options means you'll never get bored—as long as your wallet can take the hit
Check out our full Saas-Fee resort guide for all the details
Winter sports destinations don't come more storied than St
it played an important role in the development of winter tourism as a whole
local hotelier Caspar Badrutt made a wager with four of his summer guests
he said he'd pay for their return journey back to the UK
and their 'discovery' sparked demand for a new kind of active winter holiday among the British upper classes
and bobsledding (invented here in 1890) fast becoming popular
Ski lifts were installed soon after the invention of alpine skiing in the 1920s
the resort hosted the second ever Winter Olympics
crowned by a top cable car that takes you up to 3,057m above sea level
The skiing alone would be enough to make this one of the best ski resorts in Switzerland
with the large ski area offering varied terrain including plenty to keep off piste skiers engaged
Moritz apart is the off-hill activities—from the annual ice polo tournament
to the skating on the frozen lake (which is kept in better condition than many indoor ice skating rinks)
to the chance to try your hand at bob sledding
watch the daredevils throwing themselves down the infamous Cresta Run (think skeleton bob
or try out the network of cross country ski trails
and is well worth a visit—although unless you're feeling flush
we'd recommend just popping in for high tea
Otherwise the rooms start from over 1,200 Swiss Francs (£1,000) per night
Our full St. Moritz ski resort review has more details
Historically seen as a playground for the rich and famous (and let’s face it
there’s still a certain amount of truth in this
proof of which is the fact the resort named a ski lift named after regular visitor James Blunt)
Verbier is a popular ski holiday destination which has always attracted skiers of all skill levels
who can explore the enormous 4 Valleys ski area while also enjoying easy lift access to other ski resorts such as Thyon
The majority of Verbier’s runs are blue and red
with just a handful black runs (including the famous
mogul-dotted Mont Fort slope for those keen to put their skis to the ultimate test)
It's also one of the most modern Swiss ski resorts
and has hosted some of the world's most important skiing and snowboarding competitions
including the finale of the Freeride World Tour every year
Non skiers are especially well catered for
because the range of activities available away from the slopes is staggering – skydiving
horse riding and dog sledding are all on offer here
the huge range of accommodation means finding a bed doesn’t mean breaking the bank
Luxury crash pads include the five-star La Cordée des Alpes (a member of the Small Luxury Hotels of the World group) and the ridiculously swanky Chalet Truffe Blanche
there are plenty of options for travellers on a budget
We recommend the MAP Verbier-Village hostel for larger groups
while couples should consider one of the resort’s bed-and-breakfasts (Les Sapins Bleus
Read our full Verbier ski resort guide for everything else you need to know
Another ski resort in a spectacular setting (in this case, thanks to the looming backdrop of the Matterhorn), Zermatt, in the heart of the Valais region, is a high-altitude playground with a world class reputation. While the resort has long been linked to Cervinia by the slopes
this year marks the opening of the new Matterhorn Alpine Crossing lift—a cable car which will whisk you across the glacier more speedily
The combined Zermatt-Cervinia ski area boasts an incredible 360 kilometres of pistes
making it a great place for intermediate skiers
Zermatt's après ski is incredibly diverse – visit in winter and you’ll find everything from slope-side champagne bars such as the Champagner Bar Teehäuschen Flora to cosy retreats like the Papperla Pub
where you can wash down pizza-like Flammküchen with local Swiss beers
The range of accommodation is equally varied
Zermatt has plenty of catered chalets and self-catering apartments perfect for those on family ski holidays
and the resort has one of the most diverse selections of hotels in the Swiss Alps
with everything from boutique hotels such as the Hotel Walliserhof to the five-star Mont Cervin Palace
Regarded by many as not just the best hotel in Zermatt but the Swiss Alps
it's got three restaurants and an enormous spa
Take a look at our Zermatt ski resort guide for more details
Four Seasons has been appointed to manage the iconic Park Gstaad Hotel in Switzerland
The hotel is undergoing extensive renovations led by Squircle Capital under the design vision of Joseph Dirand
It is expected to reopen as The Park Gstaad
It is owned by philanthropist Dona Bertarelli and is a major landmark within one of Europe's most popular mountain destinations
Four Seasons President Bart Carnahan expressed excitement about entering this exclusive market with such a notable property
He also acknowledged the potential to combine the property's legacy with Four Seasons' service excellence to provide a unique luxury experience
stating that she's eager to reveal the property's transformation into a Four Seasons experience
The Park Gstaad holds a special place in the region's heritage and she believes this collaboration will bring modern elegance to the hotel while still respecting its legacy
The renovated Park Gstaad will continue its tradition of excellence while incorporating Four Seasons' globally recognized services and experiences
The hotel will feature 75 rooms and suites
The property will also offer unique restaurant and bar concepts
Gstaad is a top ski destination and exclusive mountain resort region
will join the Four Seasons collection of heritage properties in Europe and its collection of alpine properties around the world
The ‘Super Anti-Aging Dual Serum’ is the latest launch from Dr Barbara Sturm
A corner of Dr Barbara Sturm’s 17th century chalet in Gstaad
Dr Barbara Sturm ‘Super Anti-Aging Dual Serum’
The Dr Barbara Sturm spa on Madison Avenue in New York
An original door inside Dr Barbara Sturm’s 17th century Gstaad home
After Dr Barbara Sturm’s latest product launch
the ‘Super Anti-Aging Dual Serum’
she catches up with Wallpaper* from inside her home in Gstaad
I remember the first summer here and going mushroom hunting,’ she continues
I also note the luminosity of her complexion, unmistakable despite Zoom’s jolty picture quality. What I’m seeing here is the coveted ‘Sturm Glow’
a patented effect of the German aesthetics doctor’s ‘anti-inflammatory’ approach to skin health
Dr Sturm’s medical career began in orthopaedics
She later joined a team of Düsseldorf-based sports scientists
working to develop a cutting-edge therapy called Orthokine
and reintroducing the patient’s blood into the body to reduce joint inflammation and promote healing
Dr Sturm had shifted her clinical research to aesthetics
putting the principles of Orthokine into regenerative skincare
Two of her world-renowned signatures include a ‘PRP’ (platelet-rich plasma therapy) facial
perhaps better known as the ‘Vampire Facial’
a topical delivery of proteins extracted from one’s bloodstream
which launched earlier this month (September 2024)
It combines the technology of ‘The Hyaluronic Serum’ with ‘skin-mimicking’ ceramides and lipids
alongside sharing a few more anecdotes about her life in Gstaad
Wallpaper*: Can you tell me about why you’ve launched the ‘Super Anti-Aging Dual Serum’ and what it does
Dr Barbara Sturm: The idea started when I was thinking about how lipids get better infused if you have hydrated skin
I designed a buttery skin essence a couple of years ago for a friend who started a skincare company
So I had the idea to combine a hydrating phase and a lipid phase
using some of the ingredients from this essence
I was worried a dual-phase serum was too gimmicky for us
But after the samples arrived and everyone on the team began to try it
We all tested it out for a month and each of us saw the difference it made to the skin by the end of that period
This is because of the bio-mimetic peptides we used combined with all the other incredible ingredients
W*: How does your approach to skin health and wellness tie into your living space and environment
DBS: I have a lot of family time here in Gstaad
breathing pure oxygen high in the mountains..
The environment here fits perfectly into my anti-inflammatory lifestyle
she has sourced all kinds of things for the house too
W*: Do you approach the design of a Dr Barbara Sturm spa with the same spontaneity
DBS: I work on the design for the spas with my brother
They are always based on simplicity and good quality
which speaks to the ethos of the Sturm brand
they have a personal touch that relates to their location
With the Madison Avenue spa in New York
I went crazy with wallpapers to tie in with the fact it is an older townhouse
I sourced a lot of vintage pieces here too
I think that sometimes works out for the best
W*: What are your bathroom and ‘wellness’ spaces like in the chalet
I have an LED bed for infrared light therapy and a pure oxygen machine
and also hydrogen water to drink throughout the home
I recently installed a machine that pumps hydrogen into your bathtub and I am in love with it
W*: What are your plans for the immediate future
DBS: I don’t see tons of patients anymore so work is focused on managing product development and marketing
But it’s easy to do a lot of this from here in Gstaad
I have discovered this other side of me and found more of a balance while living in Gstaad
I think this is so important when you reach a certain age
you’ll lose the rest of your youth quicker than anticipated
One day you’d wake up and just not be able to get out of your chair
going out to the bakery on skis or something
Hannah Tindle is Beauty & Grooming Editor at Wallpaper*
She brings ideas to the magazine’s beauty vertical
the ATP Gstaad announced that the current world number 2 will be part of their roster in 2025
Alexander Zverev is set to land on Swiss soil for the first time in his career at the tournament scheduled between July 12 and 20
the German will join Casper Ruud in one of the few 250 events Zverev plans to participate in
Let's remember that this ATP Gstaad will take place a week after stepping on the grass at Wimbledon and a few days before the two North American Masters 1000s on hard court
This news is an automatic translation. You can read the original news, Zverev se apunta al ATP de Gstaad 2025 por primera vez
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ice patterns in puddles. There's a lot to love about winter
rainy January mornings on the flu-infested train to work
Thankfully this year I had something to look forward to in the last week of the longest month; a trip to Gstaad in Switzerland.
Snaking through this narrow canyon into the valley beyond
you feel like you’re entering into a different world
At Spiez, I boarded the Golden Pass Express
one of Switzerland’s picturesque Alpine railways that make this once inaccessible landscape open to all
Northern Rail could learn a lot from The Golden Pass Express
Andy Burnham should send them on a fact-finding mission
The four-star superior Golf Hotel Les Hauts de Gstaad
the highest of ten villages in the Saanenland Valley
and one of the main ski resorts in the Gstaad area
The hotel is a two-minute walk from the station
and like all the buildings in this protected region
it’s built in the traditional Swiss chalet style; wood exterior
Inside it’s as cosy as Heidi’s hayloft though somewhat more luxurious
I judge hotel rooms on how long it takes me to go from discombobulated on arrival to happy and calm
Here it was as fast as the transfer time at Zurich Airport
I arrived mid-evening so rather than heading out for dinner
I nestled in with room service followed by spa time
There are four saunas in the hotel spa; your first decision is ‘textile’ or 'no-textile' (clothed or unclothed)
But as this limits you to only one of the four
I later compromised by taking a towel in to the non-textiles (it’s allowed) and doing the awkward Brit thing of being somewhere in between.
The mountains were calling though so the next day
after a wholesome breakfast of Bircher muesli (when in Rome) I walked to the cable car with ski boots already on; it’s just a three-minute hobble from the hotel.
Jaw-dropping Alpine views have that effect on me
Rather than questioning my life choices on the 7.52am train to Piccadilly
I was congratulating myself on having made a good decision somewhere along the way
Björn had to skip the après-ski drinks (his cows needed milking) but the rest of us went to the Iglu-Dorf hotel
We sipped steaming glasses of white gluhwein (ice furniture and red wine spills don’t mix well) then took a tour of the rooms which were all adorned with artist-carved ice sculptures
The theme for the artworks changes each year
and wondered what dreams you’d have with those watching over your frozen bed.
The next day we visited the town of Gstaad which is famous for its international schools
Bernie Ecclestone holidays there and patron saint of the Alps Julie Andrews bought the town its municipal Christmas lights. Roger Federer played a tennis tournament here and won a cow.
It’s got a chi-chi reputation but as our guide Claudia explained
while we toured its surroundings in a horse and carriage
its real riches are found in the stunning scenery not the string of designer shops on the promenade.
In fact, most of the accommodation in Gstaad is aimed at average spenders, the kind who arrive by train rather than helicopter. We took a tour of the new Hotel Mansard which prices itself as a three-star
mid-range option but could easily pass as a four-star
aimed at couples and families rather than big coach tours
It means that Gstaad feels like an affluent village rather than a maxed-out resort town.
That evening we ate fondu at the hotel in its chalet restaurant while snow fell outside
We were moving on the next day but I was already planning a return visit to Gstaad in my head
when the grey sets in after Christmas and it’s still months until spring
Follow Sarah on Instagram @sarah.tierney5
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in Switzerland to its Growing Portfolio of European Hotels
NEW DELHI, Nov. 14, 2024 /PRNewswire/ -- InterGlobe's new lifestyle hotel brand in Europe, Miiro, continues its expansion with the addition of The Mansard
This marks the brand's entry into Switzerland and positions it as a key player in the European hospitality landscape
The Mansard will join existing Miiro hotels in Paris and Barcelona
along with new properties opening soon in London and Vienna in 2025
Miiro is a characterful collection of individually designed hotels in the heart of Europe's most vibrant cities
The 29-room hotel is ideally positioned in the centre of Gstaad
an idyllic ski destination nestled in the Swiss Alps
The Mansard offers a vibrant atmosphere where charming boutiques
The Hotel's rooftop bar offers breathtaking panoramic views of the surrounding mountains
while the restaurant showcases the finest local ingredients from the Bernese Oberland
Travellers from India are always on the lookout for unique experiences and The Mansard
provides the perfect charming and romantic escape
offering a blend of alpine luxury along with modern comforts
With its stunning views and exceptional hospitality
The Mansard promises to be an ideal destination for discerning Indian travellers seeking an unforgettable experience in one of Switzerland's most picturesque settings
CEO at Miiro and Executive Director-Group Strategy and International Hospitality for InterGlobe Enterprises
comments: "We are thrilled to be welcoming The Mansard into the Miiro collection this winter
as we continue to explore new opportunities to grow the brand in interesting neighbourhoods across Europe
The Mansard will offer Brilliantly Considered stays that champion local partners
and the opportunity for our guests to recharge
while also becoming a welcoming spot for locals and visitors to enjoy
whether it's for a morning coffee or evening drinks at the rooftop bar."
has been operating as an independent hotel since May 2024
It will reopen as a Miiro hotel later this month following the rollout of a comprehensive brand training programme and a series of thoughtful enhancements to elevate the hotel and guest experience
Opening in time for the start of the winter season
The Mansard will welcome skiers from all across the world
The Hotel will offer 'Brilliantly Considered Stays' that deeply connect travellers with local culture and redefine the hospitality experience
Miiro is a new lifestyle hotel brand launching a characterful collection of individually designed hotels
Located in the heart of Europe's most vibrant cities
meaning "I wonder" and whose double vowel symbolises reflection
Each hotel is inspired by the surrounding neighbourhood
with its own personality and connection to the local community
Miiro is an InterGlobe Enterprises company
India's largest aviation and hospitality conglomerate
hospitality and travel-related services and
employs more than 65,000 professionals worldwide
For more information, please visit www.miirohotels.com
InterGlobe Enterprises is an Indian travel conglomerate involved in Aviation (IndiGo)
employs more than 65,000 professionals across 135+ cities globally
the group has been building businesses and working with global brands to deliver Quality and Value
It has been bridging the gap between people and markets through Innovation and Service Leadership
InterGlobe has continued to expand its vision
becoming one of India's foremost conglomerates
For more information, visit www.interglobe.com.
Photo: https://mma.prnewswire.com/media/2557985/The_Mansard_Gstaad.jpg
CEO of Miiro Hotels and Executive Director of Group Strategy and International Hospitality at InterGlobe
a leading Indian [Travel] conglomerate with business ventures in Aviation
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