The independent watchmaker now embarks on a new adventure with the launch of a new brand and it’s an essential time-only watch the independent watchmaker’s idea was to create a beautiful daily watch an elegant three-hander that would be (relatively speaking) simpler and more attainable than his previous creations which will sit next to his other eponymous brand Andreas Strehler – which will still offer the uber-complicated pieces we know as you would expect from this meticulous craftsman the Sirna is still crafted respecting demanding standards Strehler produced the movement and most of its parts (except for a few components such as the barrel spring or the jewels) The Strehler Sirna is a discreet and sleek 40mm stainless steel watch. If the design is familiar, the case is round and does not feature Andreas Strehler’s signature cushion shape which remains the exclusivity of his other With fluid lines and a slim profile (8.5mm) it feels quite modern and wears comfortably on the wrist All the more as the profile makes the watch looks even slimmer than it is Fashioned out of medical-grade stainless steel except for a part at the periphery of the caseback Its water-resistance is rated at 30 metres which remains in line with the dressy vocation of the watch The dial stands out with its distinctive three-dimensional patterns created by renowned designer Eric Giroud It is not stamped but individually engraved and meticulously polished The vivid blue colour is achieved by anodization so that it won’t fade over time Two steel chapter rings allow you to read the hours and minutes and the small seconds at 6 o’clock Hand-polished leaf-shaped hands set the final touch the exhibition caseback is secured by four screws offering a view of the beautiful SA-30 automatic movement The architecture of this 30mm calibre stands out with a series of circles for the bridges and the openworked rotor that match the curvature of the case free-sprung balance beats at 21,600 vibrations/hour and boasts 60 hours of power reserve The decoration of this movement is refined all channelling the movement’s elaborate design The Strehler Sirna comes on a supple brown calfskin strap with off-white stitching The steel pin buckle is engraved with the brand’s logo which seems fair for an “independent watch” of this level but the production capacity is expected to be around 30 to 50 watches per year maximum For more information, please visit the brand’s website His name is much too big on the dial and they should have used a more elegant font unlike Strehler’s many beautiful creations up to this point Can’t understand why he didn’t put the butterfly logo which would have looked so much more elegant the watch lacks so much characteristics… The movement architecture seems very akin to that of DeWitt’s DW 5051…and they have the same specs… The fast food chain McDonald's wants to expand further in Switzerland It is also planning to open new restaurants this year McDonald's Switzerland announced on Tuesday The company wants to be even closer to its guests with a dense restaurant network Five new restaurants were opened last year McDonald's is aiming for 200 outlets in Switzerland the US burger roaster is accelerating the modernization of its branches in Switzerland McDonald's and its 41 license partners will invest a total of CHF 250 million in the modernization of their snack bars The company has not disclosed how much McDonald's sells in Switzerland for several years the fast food giant purchased an unchanged amount of food worth 235 million Swiss francs last year 85 percent of this came from Swiss suppliers McDonald's employs 8300 people in Switzerland 60 percent of restaurant staff and management team members are women 38 apprentices are being trained as system caterers with a federal diploma This number is set to increase from August McDonald's will then launch an additional apprenticeship for system catering trainees EBA.