AI data quality is a key differentiator as models grow in complexity and precision. But what is high-quality data and how do you measure it? Enable your model to continuously improve with an emphasis on data-centric AI development through a combination of the right tools
Aligning data with model objectives is essential to ensure AI systems are built on a foundation of relevant, accurate data. Appen establishes a high foundational level of AI data quality with proprietary assets and unique analytics capabilities that define and measure data quality in a scalable way
Ensuring data points are consistently labeled or annotated correctly minimizes variation in how similar data is treated
Techniques to enhance precision include thorough guidelines for annotators
and continuous feedback loops to improve labeling consistency
Accuracy is critical across all AI applications from computer vision to natural language processing (NLP)
as inaccuracies can directly impair model performance
Methods to maintain high accuracy involve rigorous verification steps
and periodic evaluations against established benchmarks
Minimize gaps or missing information in your datasets to cover all necessary aspects of the domain. Completeness can be enhanced by systematically identifying data gaps, ensuring representation across different categories, and integrating diverse sources to better support multimodal AI applications
Achieving high standards for AI data quality requires a multi-faceted approach to address the complexities of data annotation
Data quality best practices for ensuring reliable
scalable data quality in AI projects include:
There are a variety of techniques available to improve your AI data quality
Maximize the impact of your data with techniques like:
Leverage data accuracy and efficacy metrics
to manage imbalanced datasets and prioritize critical errors
Quantify agreement levels among annotators
providing a structured approach to evaluate consistency in subjective tasks
using metrics such as rankings to standardize evaluation across teams
ensuring consistency in open-ended data with quality control processes
Leverage LLMs for a scalable solution to bias mitigation and qualitative assessments of ambiguous or subjective labeling tasks
and generate tailored reports to guide improvements in data quality
Data-centric AI is redefining how artificial intelligence systems are developed, placing a stronger emphasis on the quality and relevance of data rather than solely focusing on algorithmic advancements. High-quality data is critical to unlocking the full potential of generative AI
as it enables models to perform more effectively and adapt to real-world scenarios
This approach ensures AI systems are not only robust but also more ethical and scalable
reducing the need for continuous algorithm refinement
Companies like Appen are driving this shift by prioritizing data quality and innovation. As highlighted in the 2024 State of AI Report, Appen’s tools and methodologies help organizations improve their data pipelines with high-quality AI data collection
and impactful AI applications that meet the growing demands of a data-driven world
High-quality AI data is dependent upon human expertise to deliver the data models need to continuously expand and evolve
Collaborating with an experienced AI data partner enables you to leverage their experienced project managers
and contributors to reliably generate high quality datasets at scale
By adopting data-centric practices and focusing on precision
organizations can build more robust and reliable AI systems
One of our colleagues will get back in touch with you soon
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I want to take a moment to reflect on the transformative journey we’ve experienced together
This year brought groundbreaking advancements in artificial intelligence
and new opportunities that position us for continued growth and leadership in the year ahead
From navigating challenges to celebrating major milestones
we’ve strengthened our commitment to delivering exceptional value to our customers
Let’s revisit the key highlights of 2024 and look forward to what’s to come in 2025
we saw remarkable developments in the AI industry and a rapid pace of innovation
OpenAI launched GPT-01 models with enhanced multi-step reasoning and problem-solving
while Anthropic upgraded Claude 3.5 Sonnet and introduced a new computer use feature
moving us closer to the future of AI agents
Open-source advancements also made headlines
with Meta's Llama 3 family of models showcasing stronger reasoning and multilingual capabilities and Alibaba Qwen 2.5 gaining traction with its strong capabilities in coding and reasoning
Other Chinese companies like Bytedance and Tencent demonstrated progress in generative AI
particularly in multimodal areas like text-to-video
we partnered with our customers to develop more complex and diverse training data and model evaluations
Highlights include helping our generative AI customers expand multilingual capabilities and localize in 100+ languages
and completing large-scale 1-week sprints to test and evaluate model iterations for accuracy
but our team's dedication and resilience have driven a remarkable recovery
Strategic realignments and targeted investments have stabilized the company and fueled growth
with highlights including 30% of revenue from LLM-related projects and record revenue growth in China
where we are the market leader and support over 20 of the top LLM builders
The launch of Crowd Gen, our platform for optimizing data collection and productivity
Internal tool advancements have improved efficiency
and enabled deeper data-driven insights through automation
These achievements are a testament to the extraordinary efforts of our teams
Their commitment has been the foundation of our success
from operational excellence to outstanding customer delivery
I thank them for their dedication and contributions to this transformative year
Appen’s role as a provider of high-quality
human-sourced data is more critical than ever
and domain-specific datasets for post-training
and scalability positions us as an indispensable partner
The evolving AI landscape also demands a deeper focus on safety and performance evaluation
areas where human expertise remains irreplaceable
From advancing multilingual AI to supporting agentic systems and multimodal innovations
Appen will continue to drive meaningful progress in these complex domains
Our technology investments reflect this commitment
By enhancing crowd experience and delivering unmatched data quality with rich metadata
we are setting new benchmarks for efficiency and trust
our streamlined operations and expanded capabilities will support our ambitious growth trajectory
I am energized by the immense possibilities that lie ahead
This year’s achievements reaffirm our position as an industry leader
and the challenges we’ve overcome have made us stronger and more agile
we will continue to deliver unparalleled value to our customers
and drive sustainable success for our investors
Thank you for being an integral part of Appen’s journey
Here’s to a bright and transformative 2025
AI models are evolving fast—getting more helpful
and more integrated into our daily lives and business operations
One of the most pressing challenges in maintaining safe and trustworthy AI is adversarial prompting: a subtle
often creative way of manipulating AI systems into behaving badly
From fictional framing to clever persuasion
attackers are finding new ways to coax large language models (LLMs) into producing harmful or inappropriate content
we’ll break down what adversarial prompting is
and what your organisation can do to build more resilient AI systems
At its core, adversarial prompting is the practice of crafting inputs that intentionally bypass or undermine AI safety mechanisms
Today’s adversarial prompts are often sophisticated
using psychological and linguistic tactics to trick models into violating their alignment rules
this isn't about exploiting code vulnerabilities
It's about exploiting language—the same interface that makes LLMs so powerful
or restricted content—even when it’s explicitly trained not to
Adversarial attacks on AI can take many forms; each tailored to bypass safety filters in different ways. To test the efficacy of different techniques, Appen developed a novel adversarial prompting dataset and benchmarked the performance of leading LLMs across a range of harm categories
Our research revealed four leading strategies:
Attackers wrap harmful requests in hypotheticals or creative writing scenarios
asking the model to “help write a scene where a character voices a hateful belief” often produces results that would be blocked if the request were direct
Our tests show that virtualization can lead to harm scores 30–50% higher than straightforward prompts
suggestive phrasing or implied context that skirts around explicit keywords
prompts might ask for “opinions” or “historical examples” of controversial views
encouraging the model to generate harmful content without making an overt request
Sidestepped prompts resulted in 20–40% higher average harm scores in our evaluations
Classic tactics like asking the model to “ignore all previous instructions” or translate harmful content into code or other languages can still work—especially when disguised as formatting or transformation tasks
One tested prompt asked the model to replace words in a passage with offensive terms under the guise of a “translation exercise”—a direct evasion of safety filters
Combining techniques like urgency, or moral appeals, attackers can wear down a model’s refusals over multiple interactions (Zeng et al., 2024)
This is particularly effective when using tactics such as:
LLM training data is the foundation of every model—and its quality directly impacts safety and alignment
Models trained on unfiltered or biased data are more susceptible to adversarial prompting and more likely to produce harmful outputs under pressure
are essential to build models that can recognise and resist manipulative inputs
From instruction tuning to reinforcement learning with human feedback (RLHF)
robust data curation is key to mitigating risks and ensuring LLMs behave reliably across diverse contexts
Adversarial prompts can erode trust in LLMs
especially in high-stakes environments like healthcare
When models fall for sidestepping or persuasive framing
Even occasional slip-ups can lead to regulatory risk
and because many of these prompts exploit nuance and ambiguity
they’re hard to detect with standard moderation tools
Proactive defence starts with LLM red teaming—structured testing using adversarial techniques to uncover vulnerabilities
we believe robustness isn’t just about the model—it’s about the data
safety-aligned data and incorporating adversarial examples early in the development cycle helps models learn what not to say under complex conditions
reinforcement learning from human feedback (RLHF)
and continuous safety evaluation are essential for keeping models aligned—even in the face of novel attack strategies
Whether you're deploying a customer-facing chatbot or fine-tuning your own foundation model
it’s critical to treat prompt manipulation not as a niche concern but as a core risk to mitigate
Secure your AI systems against prompt threats—get in touch with Appen's LLM experts today
KIRKLAND, WA., October 22, 2024 — Appen Limited (ASX: APX), a leading provider of high-quality data for the AI lifecycle, released its 2024 State of AI report today
The report surveyed over 500 IT decision-makers across a range of U.S
revealing that while the adoption of AI technologies like machine learning (ML) and generative AI (GenAI) continues to grow
progress is being hindered by a shortage of accurate
"Enthusiasm around GenAI and other AI-powered tech remains high
but users are quickly finding that the promise of these tools is matched by an equally daunting challenge," said Si Chen
"The success of AI initiatives relies heavily on high-quality data
and this is becoming more difficult as AI use cases increase in complexity and become more specialized
This is reflected by the fact that high-quality annotations
are the top features companies seek in a data annotation solution
Those building the AI tools and models of tomorrow value strategic data partnerships now more than ever."
Appen commissioned Harris Poll to survey key IT decision-makers at U.S
For more findings from Appen’s 2024 State of AI report, download the full report, review our blog post, or contact us to learn how Appen can support your AI initiatives
Our products and services make Appen a trusted partner to leaders in technology
For press inquiries, please contact BOCA Communications at appen@bocacommunications.com
Data is essential for model development and refinement, from reinforcement learning to specialized fine-tuning, but acquiring the necessary volume and quality of data poses challenges. For example, recent studies have demonstrated how models become corrupted when trained extensively on synthetic data, falling into what is known as the “Curse of Recursion.” Appen’s AI Detector mechanism is a safeguard
ensuring continuous monitoring of human output before delivering it to our customers which improves model performance
This policy emphasizes the need for data to be representative and error-free
which can only be guaranteed with human oversight
to mitigate the risks of AI systems perpetuating inaccurate
Addressing quality and compliance issues is not a new challenge
has been hard at work on solutions to prevent students and researchers from submitting AI-generated work
While many tools aim to identify AI-generated text by analyzing linguistic patterns
such as the use of specific words and grammatical structures
Appen’s AI Detector relies on behavioral signals
forming a body of evidence that ensures a fairer evaluation and a higher accuracy in assessing whether a submission was generated by a human
Our AI Detector is designed to ensure our customers receive the high-quality data they need for their models by empowering our teams with a data-driven solution to AI-detection. Based on results from our benchmark studies
if we detect three submissions from the same contributor with a 92% or greater likelihood of being AI-generated
we flag all three units and the contributor
there is a 99% probability that one of these three units is AI-generated
The project manager then reviews these flagged submissions and makes an informed decision on the next steps
Interested in implementing AI Detector in your Appen projects? Learn more in our success center article or speak with an Appen expert today
Appen played a critical role at this year's HumanX conference
addressing crucial industry conversations about the human element in AI development
This discussion explored how businesses can design AI systems that amplify human expertise while boosting efficiency
Ryan detailed the importance of integrating critical human insights into AI models and highlighted two distinct strategic advantages for Appen
Ryan emphasized that meticulous and expert driven data curation is becoming a decisive factor for organizations aiming to harness the full potential of foundation models
He noted that enterprises investing proactively in high quality data preparation are consistently realizing significant performance breakthroughs and competitive advantages
Ryan also highlighted that human experts must extend beyond initial data preparation into the equally critical model evaluation stage
and alignment with intended outcomes demands robust human validation to ensure AI performance meets strategic goals and ethical standards
Appen led a specialized roundtable discussion on "Next-gen LLM Data: Fine-tuning Domain Expertise and Multilingual Performance." This interactive session brought together AI practitioners from Oracle
and others to explore evolving data needs for fine-tuning LLMs across increasingly complex tasks in specialized domains and languages
Participants engaged in productive discussions about new approaches to building cost-effective datasets while maintaining quality and safety
with a particular focus on hybrid human-in-the-loop workflows that implement structured domain expertise at critical stages of the supervised fine-tuning and RLHF feedback loops
Discussions at HumanX emphasized AI’s primary role as an enabler of human productivity and creativity
Numerous presenters showcased how AI is being embedded into workplace tools to deliver measurable efficiency improvements
Grammarly demonstrated their advanced AI-driven communication enhancements
while Spotify detailed sophisticated machine learning driven personalization algorithms significantly boosting user engagement
automation of routine tasks through AI emerged as vital in enabling professionals to concentrate on complex problem solving and innovation
AI allows individuals to delegate routine tasks so they can focus on more significant challenges
The consensus view aligned perfectly with Appen's mission: AI should augment human capabilities rather than replace them
This perspective was reinforced by Digits founder
who explained how AI-driven accounting platforms can enable accountants to manage more clients efficiently rather than eliminating accounting roles entirely
The conference featured extensive discussions on the complex intersections of AI and public policy
transparent governance that prioritize public welfare and vulnerable communities
Former Vice President Kamala Harris addressed complex intersections of AI and public policy
transparent governance frameworks prioritizing public welfare and vulnerable communities
Industry discussions featuring Databricks underscored robust data governance strategies to manage model biases
Trustpilot's Trustlayer platform demonstrated leveraging authentic
real time user feedback for trustworthy AI validation
The Chief Security Officer from Amazon highlighted the importance of human oversight in AI-driven actions due to current limitations in AI accuracy
He introduced the Amazon Nova Trusted AI Challenge
a $5 million initiative aimed at improving AI security practices through collaboration with universities
emphasized the need to differentiate between AI security
and alignment to avoid confusion in policymaking
They noted that while AI systems are taking over tasks previously handled by human analysts
human oversight remains crucial for critical decision-making
highlighted the technical and strategic advantages of open source AI models
Thomas Wolfe from Hugging Face shared insights into the company's journey from a chatbot app to a leading AI platform
emphasizing their commitment to fostering a vibrant open-source community
Mistral AI leadership explained that their commitment to open-source technology aims to decentralize AI development and foster collaboration among businesses
He noted that their models are particularly effective for companies with stringent data governance requirements
allowing for deployment on private clouds or on-premises
Fireworks AI outlined the expected explosion of AI agents by 2025
noting their increasing presence in fields like coding
She attributed this growth to advancements in open models
which have demonstrated superior quality and lower serving costs compared to closed models
Presentations outlined how these models facilitate broader access promote innovation
and responsiveness to diverse organizational requirements
This movement encourages technical transparency
AWS technical leadership presented architectural advancements in AI infrastructure
documenting the paradigm shift from deterministic generative AI to probabilistic agentic AI applications
This shift from generative AI to agentic AI applications
allows autonomous systems that are capable of complex reasoning and adaptability
They emphasized the practical implications of these developments
such as the introduction of Alexa Plus for proactive assistance and the potential for AI agents to enhance workplace productivity
predicting that a significant portion of enterprise applications will be AI-driven by 2028
during the "Aligning Human Expertise with AI Infrastructure" panel
explained how agentic systems function like an API on the application layer rather than the backend
He noted that this creates a new form of connectivity that hasn't been available before
fundamentally changing how software components interact with each other and with users
Some talks also cautioned against being too ambitious with agentic AI
suggesting that organizations should "pick small problems
and get one thing to work." This practical approach contrasts with more grandiose visions being promoted by other companies
These insights from HumanX 2025 reinforce Appen's strategic positioning in the AI ecosystem
and human-validated data stands out as an essential foundation for trustworthy and effective AI deployment
Appen’s commitment to maintaining rigorous standards in data quality
and transparency aligns precisely with industry demands for responsible AI
As businesses increasingly depend on refined
Appen's role becomes indispensable in navigating complex ethical landscapes
HumanX 2025 affirmed that the future of AI relies profoundly on ethical frameworks
these insights validate its strategic direction and present compelling opportunities to further influence and lead AI development
ensuring technology genuinely serves humanity’s broader interests
By continuing to prioritize human expertise
Appen is uniquely equipped to shape a future where AI empowers rather than replaces humanity
Sydney, Australia — October 22, 2024 — Appen (ASX: APX), a global leader in AI training data
is pleased to announce a compelling interview featuring Ryan Kolln
In this exclusive conversation with Antoine Tardif of Unite.AI
Ryan Kolln shares insights into his extensive career in technology and telecommunications
and the company’s innovative approach to navigating the ever-evolving AI landscape
Ryan Kolln has guided Appen through major milestones
including strategic acquisitions like Figure Eight and Quadrant
which have cemented Appen’s leadership in AI data services
coupled with his extensive expertise in global operations and strategy
provides a solid foundation as Appen focuses on the transformative potential of generative AI
In the interview, Kolln also highlighted key takeaways from Appen’s 2024 State of AI report
which provides a comprehensive overview of the current AI landscape
The report emphasizes the growing demand for high-quality data to power the development of generative AI models and addresses the increasing focus on ethical AI practices and regulatory compliance
As enterprises across industries look to adopt AI technologies
and responsible data solutions positions the company as a critical partner in enabling this transition
The report underscores that as AI continues to evolve
and ethically sourced data will be more important than ever
BOCA CommunicationsEmail: appen@bocacommunications.com
the public release of the widely recognized Large Language Model (LLM)
along with its inherent alignment challenges
marked a significant turning point in public interest regarding the "human-in-the-loop" process
Until that time, the art of AI data preparation
or human computation remained largely mysterious to most
These tasks were primarily carried out within large tech companies
working in secrecy to develop machine learning models within their data science organizations
or "data ops," was still a niche activity
learned in the field rather than formalized by major consulting firms
With the rise of LLMs and the increasing awareness of the working conditions of click workers—who endlessly collect
or review biased or harmful data to feed these large models—the public has grown more curious about the reasons why and methods used for data preparation
preparing data for models involves multiple steps
each contributing to the overall quality of the output
we always focus on its intended purpose: data consumption
but with the goal of making it as consumable as possible
Discrepancies or differing opinions on labels for a given data point may arise
through guardrails and quality control measures
and depending on the type of data we are handling and its ultimate use
Ensuring that human contributors perform well
and follow strict guidelines is crucial to achieving quality
multiple levers need to be pulled simultaneously to unlock higher quality
there’s a common misconception that more control automatically leads to better quality
But quality isn’t achieved through control alone
We often concentrate on controlling human contributors instead of doing everything possible to help them deliver data at the expected level of quality
Simply adding more rounds of QA won't help our contributors
creating favorable conditions for human workers to input higher-quality data will be much more beneficial
This approach reduces the need for extensive QA
and lowers the attrition rate among workers
Well-known concepts such as risk mitigation and operational excellence can be adapted to enhance quality in data preparation
The typical process of completing data preparation with humans-in-the-loop involves curating a crowd
By introducing quality improvement mechanisms at each of these steps
we can significantly move the quality needle - much more effectively than by merely increasing the QA review phase
as this broadens the scope for compliant inputs and reduces the risk of discarding judgments later
We should approach this process by thinking backward from the output: if units reviewed during the QA phase are of poor quality
it’s because we allowed issues to arise at earlier stages
Every time contributors engage with a task
it’s an opportunity to support them in delivering the highest quality
reducing the number of units that end up rejected by the reviewer
By treating contributors as partners and striving to make their work easier
we tend to reduce the number of low-quality units in the output
Engaging with contributors can be done in several ways:
is the key ingredient for improving quality
and uses incorrect responses to identify areas for improvement
Once we have everything in place to enhance contributors' ability to submit their best judgments
we can shift our focus to monitoring how they are actually performing
The most common high-level approaches include manually reviewing a sample of labeled data
comparing how different contributors agree with each other to create consensus
or benchmarking their judgments against a ground truth
Each of these techniques has its pros and cons: when reviewing a sample
there's no guarantee the data reviewed will be representative
This is why developing slicing strategies is crucial to ensure the data you review is insightful
When calculating inter-annotator agreement
it's important to account for chance and possible false positives
creating a reliable ground truth is often time-consuming
However, investing in a combination of these strategies will help keep your task on solid ground. Carefully designed and diverse test questions can monitor contributors’ consistency throughout the task
Inter-annotator agreement among accurate contributors can provide insight into crowd consensus
relevant data slicing to focus QA efforts on specific cases will ensure genuine agreement between trustworthy workers
Our approach at Appen is to envision tech solutions and combine them to streamline the data preparation process
We base our product development on research that spans disciplines
from psychology and game theory to mathematics and data science
We don’t seek to implement AI just for the sake of it but always start by addressing the problems we need to solve
Below are examples of how we improve quality by implementing innovative and slightly unconventional solutions
A common way to assess the domain expertise of workers is by giving them Multiple Choice Questionnaires (MCQ)
but creating these exam materials is extremely time-consuming
We need to ensure that the questions are highly relevant and well-scoped to accurately assess the workers' mastery of their domain
we aim to frequently refresh these quizzes
not only to keep up with evolving domains but also to prevent the correct answers from being shared among workers
To tackle this, we developed a prompt engineering and human input bootstrapping approach to generate domain quizzes at scale – explore this technique in more detail in the Chain of Thought prompting eBook. Our validation study showed that it is possible to save up to 30 hours when creating 150 questions
We anticipate that the time savings will continue to increase as the demand for domain-specific MCQs increases
this time savings does not come at the expense of quality or factual correctness—the AI-generated MCQs meet the same standards as those created solely by humans
we found that 93.1% of AI-generated MCQs were considered of good quality
Factual correctness was also equivalent between the two types of MCQs
Data collection tasks are usually long-running and large-scale
making it difficult to ensure high quality by relying solely on a sampling-based QA strategy
These tasks are also hard to guardrail using test questions
as it’s not always easy to benchmark collected data against a ground truth
which negatively impacts both project timelines and budgets
Post-processing techniques are a good initial step to spot potential quality issues in the collected data
This is why we’ve developed solutions to stop data submission by workers if it doesn’t meet the guidelines
We can either develop specific machine learning models or rely on LLMs with a specially engineered prompt
The latter solution allows us to quickly adapt to a wide variety of situations
we used different LLMs to review answers before submission and highlight non-compliant elements in the contributors’ attempted submissions
This approach tackles three issues in one go: we prevent overcollection
increase the quality of the collected data
and train contributors on what is expected
Quality assurance is a costly process that takes time
especially if you want to be thorough and review all submissions
We need to enhance the reviewers' ability by helping them focus only on the submissions that meet most of the requirements and are worth reviewing for feedback
the quality of submissions is so far from expectations that it's not worth deliberating on whether they should be reviewed at all
to identify submissions that we can confidently mark as unworthy of review
we carefully derive the rubrics from the guidelines to avoid discrepancies between human and LLM judgments
We also prioritize a low false positive rate and high accuracy
as we don’t want to discard judgments the models are uncertain about
This approach improves quality in multiple ways: we quickly identify contributors who shouldn’t participate in the task
save review time for QA specialists or project managers
and increase their capacity to focus on improving the quality of the relevant submissions
Replacing humans with AI wherever possible might sound cheaper and sometimes more reliable
and it's a common request from customers looking to leverage human data
the better approach is to augment human capability
allowing for the annotation of large volumes of diverse data in less time
LLMs can generate relevant predictions about the class of a snippet
We still need humans involved to kickstart the process and ensure the model’s outputs are accurate and make sense
One challenge is that LLMs don’t provide a confidence level with their answers
so we needed to find a way to use LLMs to ease the data annotation process without compromising the relevance of the output
We developed an approach that combines multiple prompts and/or multiple LLMs and calculate the entropy of predictions to decide whether the AI's annotation is reliable enough or requires human review. Our field studies show that we can maintain an accuracy level of 87%, while saving up to 62% of AI data annotation costs and reducing the required time by a factor of 3
Quality is rarely the result of a single tool in a process; instead
it comes from how effectively you combine the most relevant tools at the critical stages
Neither test questions alone nor dynamic judgments alone can achieve the quality level necessary to ensure the data feeding your models is top-notch
To ensure the right data at the end of the process
the most successful human data campaigns are those that combine multiple quality tools
securing each step of the process and minimizing flaws along the way
NVIDIA's GTC 2025 offered insights into the evolving landscape of artificial intelligence – highlighting major shifts in how AI systems learn
and interact within real-world environments
We captured essential learnings from the conference
relevant to organizations navigating the complexities of AI model training and deployment
Jensen Huang’s keynote underscored a crucial evolution: AI is transitioning from merely answering queries to reasoning, planning, and acting. Today’s systems are capable of handling multimodal AI tasks (text
and code) which improves their ability to solve complex problems like engineers
These innovations mark key steps towards autonomous AI decision-making
AI-powered robotics are stepping out of virtual simulations and into tangible
creating robust Physical AI models requires highly structured and accurate datasets reflective of real-world behaviors
featuring 20 million hours of curated video data and over 9,000 trillion input tokens
illustrates the scale needed for effective physical-world learning
Built on 10,000 NVIDIA H100 GPUs via the DGX Cloud
Cosmos sets the benchmark for what it takes to train sophisticated Physical AI models capable of real-world deployment
To tackle practical applications such as autonomous driving or interactive household robots, AI training data must accurately represent physical reality
This involves filtering out unrealistic scenarios and ensuring models understand fundamental concepts like gravity and object permanence
Appen’s expertise in curating high-quality
realistic datasets addresses this critical need
Ken Goldberg from Ambi Robotics highlighted a stark contrast between the accessibility of large language model (LLM) training data and the limited datasets available for robotics
While models like GPT-4 leverage the equivalent of 685 million training hours
robotics datasets typically cap at around 10,000 hours due to the costly nature of physical data collection
Addressing this "robotics data gap" requires innovative solutions like advanced simulations
Organizations aiming to scale their robotics capabilities must adopt approaches that combine real-world and synthetic data effectively
a core strength that Appen has consistently demonstrated in complex AI training projects
Experts Chip Huyen and Eugene Yan shared valuable lessons from deploying AI-powered applications, emphasizing challenges such as LLM evaluation
and handling long-context documents exceeding 120,000 tokens
and prompt engineering are critical for practical AI applications such as customer support and content generation
They also highlighted the evolving AI deployment paradigm where reliance on fine-tuning expensive models is decreasing due to advanced LLM APIs
efficiently leveraging APIs combined with targeted prompt engineering represents a cost-effective and powerful approach to harnessing AI capabilities
Professor Pieter Abbeel underscored the unique challenges humanoid robots face, particularly around the "reality gap", the disparity between simulated and real-world performance. Robotic foundation models rely on diverse data sources
and critical real-world demonstrations collected through teleoperation
Bridging this gap involves better sim-to-real transfer techniques and creating scalable yet safe training environments
coupled with reinforcement learning informed by human feedback
For businesses committed to advancing their AI capabilities, the challenges highlighted at NVIDIA GTC intersect with Appen’s expertise in human-in-the-loop methodologies, high-quality data curation, and scalable data annotation solutions
Appen supports companies in effectively navigating complex AI development challenges from robotics to LLMs
real-world training strategies to ensure models perform reliably and ethically
Appen remains committed to enabling this transformation through high-quality data and human insights
positioning our clients to achieve meaningful AI outcomes
NVIDIA GTC 2025 reaffirmed the importance of AI data quality
and human-centric methodologies as fundamental to AI innovation
Appen continues to empower enterprises on their journey towards advanced
The world's biggest companies rely on our privacy-first data
from Mobile Location and Points-of-Interest to audio
and enable location-based services using our robust and reliable real-world data
from mobile location and Points-of-Interest to audio
Utilize our Geolancer platform to collect any custom real-world data
Train your AI models on data sourced from diverse demographics with explicit user consent
Power your business intelligence initiatives with our ethically-sourced location data
Leverage our extensive Point-of-Interest database manually collected and verified through our industry-leading Geolancer platform
Use our proprietary Geolancer platform to gather photos
and any bespoke data from the physical world
privacy-first datasets tailored to your exact requirement
Eliminate data biasData collection customization options include demographics
Explicit consentTrain your AI and ML models on 100 percent consented data with an audit-ready traceable data supply chain
Solve hard business problems by utilizing our raw or processed mobile location data feeds
and perform footfall or origin-destination analyses with ease
Our data is compliant with all applicable consent and opt-out provisions
200+ CountriesGPS-based location data signals from 200+ countries
650M+ Active usersReliable GPS data from millions of opt-in
50B+ Daily eventsBroadest panel of raw location data signals with 50+ billion daily events
Use our POI Data-as-a-Service to power your location-based apps and platforms
Utilize our extensive POI database or leverage our on-demand data collection and verification service through our Geolancer platform
4M+ POIs4 Million POIs and attributes from densely populated Asian countries
Powered by GeolancerManually collected and verified data from our proprietary industry leading data collection platform
Wide range of attributesOur POI database provides shopfront photos
Quadrant's POI-as-a-Service is powered by Geolancer
our industry-leading data collection platform
can capture any type of ground truth data including Points-of-Interest
Global availabilityPresence in 170 countries and access to a million plus contributors
Crypto-poweredGeolancers are rewarded in EQUAD - our own cryptocurrency
CustomizableThe Geolancer platform can be customized in minutes to collect any type of ground truth data
Hyperlocal information is key to creating the best user experience for our customers and drivers and ensuring we can meet their needs and expectations
we have been able to successfully strengthen our hyperlocal map data and deliver enhanced accuracy for everyone who relies on our platform
Quadrant's coverage of location data across Canada is thorough and valuable for us
Especially the availability of data for rural Canada
We have seen some great results in assessing campaign performance and ROI attribution for our retail customers across the country
We are really happy with our partnership and continue to work with Quadrant to bring more value and actionable location-based insights to our customers
Andrés CobasFounder and CEO at PREDIK Data-Driven
Quadrant’s attention to details and the quality of the data is good
the technical support is there for us any time we need them to be
Quadrant has also shown a lot of pricing flexibility
to assist us in making our projects move forward
Quadrant’s data assets have proven incomparable for us
Quadrant has helped us to grow faster and be more reliable to businesses in the Latin American region
their immediate human assistance is one of the most important features we look for in a partner
Xavier PrudentChief Technology Officer - Civilia
Quadrant location data has been of pivotal value for improving public transportation in dense and remote rural areas
We chose Quadrant for the high level of care and data quality
their expertise in the use of geolocation data
flexibility in pricing and addressing customized requests
and their diligence for data privacy regulations have made Quadrant
the goal was to look at transit analysis a different way
We wanted to make sure that we could help our clients modernize their services using big data and custom-built tools
We selected Quadrant after an exhaustive search based on their ability to provide real
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the world's largest AI training data company
Appen serves as a one-stop destination for high-quality AI training data solutions
By combining human intelligence and advanced technology
and validated datasets that power AI and machine learning applications across diverse industries
With an extensive global network of skilled annotators and an unwavering commitment to data security and privacy
Discover how its world-class expertise and cutting-edge solutions can help transform AI visions into reality
paving the way for a smarter and more efficient data-driven future
Access hundreds of ready-to-use AI training datasets
The culmination of Appen’s 25+ years of expertise in multimodal data collection
Pre-existing AI training datasets are a fast and affordable way to quickly deploy your model for a variety of use cases
The effectiveness of any AI model depends upon the quality and diversity of its training data and off-the-shelf datasets are a great way to access large amounts of data quickly and affordably
The choice between off-the-shelf datasets and custom AI data collection depends on the specific requirements
Off-the-shelf datasets are ideal for general applications where quick deployment and cost-effectiveness are priorities
while custom datasets are best suited for specialized tasks where precision
and flexibility are essential for achieving superior performance
Lists of several thousand offensive words in 14 language varieties (Gulf Arabic
Spanish – Spain and 3 Latin American varieties
which have been labelled for 11 offensive categories (Blasphemy
The words are rated on both a Slang-Standard scale and Offensiveness scale
and further annotated for inflection (Noun
and spelling/regional variants where applicable
to train models to recognise offensive content and distinguish between offensive and non-offensive terms
This data has already been collected and is currently undergoing quality checks and relevant annotation
Most are expected to be ready for delivery in Q1 2025
with diverse options available to suit the needs of your project
Training your model on high-quality data is crucial to maximize your AI model’s performance
Audio files with corresponding timestamped transcription for applications such as automatic speech recognition
Tailored, ethically-sourced text datasets that drive smarter insights for more accurate language processing and machine learning models
115k+ images in 14+ languages to develop diverse applications such as optical character recognition (OCR) and facial recognition software
High-quality video data to enhance AI models, like multi-modal LLMs
Precise location data for insights into user movements and interactions with specific points of interest
enabling location-based analytics and targeted strategies
Appen's datasets are carefully constructed through a detailed data annotation process and reviewed by experienced annotators to provide a reliable foundation for training models and performance across various applications
Immediately available for rapid deployment
Licensed datasets are an economical solution
Developed by Appen’s internal data experts
The most important factors to consider when selecting data for your AI project are the quality, size, and accuracy of the dataset. Make sure your data is ethically sourced to provide your model with reliable and diverse information
The amount of data needed to train an AI model depends on the model type and task complexity
while complex tasks like NLP or advanced computer vision often require millions of data points
Appen’s extensive catalog of off-the-shelf (OTS) datasets spans multiple data types and industries
providing comprehensive coverage for various AI applications
These datasets are crafted to the highest standards of quality and accuracy
ensuring reliable training data for AI models
Natural Language Processing (NLP) continues to evolve
and AI leading to more powerful language-based applications
As businesses increasingly adopt AI solutions
and enhancing decision-making through language understanding
Natural Language Processing (NLP) is a field of artificial intelligence (AI) that enables machines to understand, interpret, and generate human language. Through machine learning algorithms, NLP systems process and analyze language data to power cutting-edge applications like generative AI and LLM agents
playing a critical role in everything from customer service automation to real-time language translation
The versatility of NLP makes it a key technology in both consumer-facing applications and internal business processes
NLP is widely adopted across industries to improve workflows and enhance user experiences
Some of the most common natural language processing examples include:
NLP powers AI assistants like Siri and Alexa
enabling them to understand queries and respond accurately
NLP tools automatically summarize lengthy texts
providing concise information for quick decision-making
NLP converts spoken language into written text
facilitating voice commands and transcription
enabling them to interpret natural language queries instead of relying solely on keywords
Platforms like Netflix and Amazon use NLP to analyze user preferences and offer tailored recommendations
The first step in developing an NLP system is building and training a foundation model
often based on an existing large language model (LLM) such as GPT or BERT
These large language models serve as the base layer for a variety of NLP tasks
such as communicating with AI agents and chatbots
Fine-tuning an LLM with task-specific data enables these models to perform accurately in NLP applications like translation, summarization, and dialogue generation. Furthermore, many NLP applications—such as chatbots and virtual assistants—now require multi-modal AI capabilities that can process both text and speech data
enhancing the interaction possibilities between humans and machines
Microsoft Translator partnered with Appen to make synchronous multi-language communication possible across 110 languages – including rare and endangered dialects like Maori and Basque
NLP is a game-changer that optimizes operations
You don’t have to build your own natural language processing model to apply this advanced technology to your organization
Leverage Retrieval Augmented Generation (RAG) to customize an out-of-the-box large language model to your proprietary data
NLP extracts insights from unstructured data
Industries like finance and healthcare can use NLP to automate document classification
reducing manual effort and increasing accuracy
NLP automates routine tasks like summarizing emails
NLP analyzes customer interactions and feedback
helping enterprises deliver personalized marketing campaigns and optimize sales outreach based on preferences and behaviors
NLP helps enterprises stay compliant by reviewing contracts and internal communications for potential regulatory issues
Global businesses can use NLP for real-time language translation
enabling them to engage customers in their preferred language and expand their global reach
Building a robust NLP model requires a structured approach that combines high-quality data
The process typically follows four key phases
After the model is trained using annotated data
its performance must be continuously evaluated and fine-tuned
Regular evaluation ensures your NLP model makes accurate predictions based on new language inputs
and enhances its ability to generalize across different tasks and environments
Keep in mind that model development is iterative
and you will likely need to repeat these steps to improve your model over time
Natural language processing (NLP) techniques are broadly categorized into two main groups: traditional machine learning methods and deep learning methods
we explore some of the top natural language processing techniques in both categories
Logistic regression is a supervised classification algorithm used to predict the probability of an event based on input data
it is commonly applied for tasks such as sentiment analysis
The model learns from labeled data to distinguish between different categories
Naive Bayes is a probabilistic classification technique that applies Bayes' theorem with the assumption that features (words in a sentence) are independent of each other
it performs well in tasks like spam detection and document classification
Naive Bayes calculates the probability of a label given text data and selects the label with the highest likelihood
Decision trees split data into subsets based on features
making decisions that maximize information gain
decision trees are used for classification tasks such as identifying sentiment
LDA is a topic modeling technique that views documents as a mixture of topics and topics as mixtures of words
This statistical approach is useful in analyzing large sets of documents
allowing businesses to identify the themes and topics prevalent within them
Hidden Markov Models (HMM) are used for tasks such as part-of-speech tagging
HMMs model the probability of sequences (e.g.
This probabilistic method predicts the next word or tag based on the current state and previous transitions
helping to infer the hidden structure of text data
By treating text as a sequence of words in a matrix format
CNNs can learn the spatial relationships between words
enabling tasks like sentiment analysis and spam detection
including variants like Long Short-Term Memory (LSTM) and Gated Recurrent Units (GRU)
They are capable of understanding context by remembering previous words or sentences
RNNs are used for tasks like language translation
Autoencoders are encoder-decoder models designed to compress input data into a latent representation and reconstruct it
They are useful for dimensionality reduction and can be applied in NLP for tasks like anomaly detection or feature extraction from text
The Seq2Seq model is designed for tasks like translation and summarization
The encoder processes input text and generates an encoded vector
which is then passed to the decoder to produce the desired output
This model architecture is effective in tasks requiring the generation of text based on input sequences
introduced in the paper "Attention Is All You Need," have revolutionized NLP with their self-attention mechanism
which processes input sequences in parallel rather than sequentially
Transformers have become the foundation for state-of-the-art models like GPT
Their ability to capture long-range dependencies in text makes them highly effective in tasks such as translation
These natural language processing techniques form the backbone of modern NLP applications
enabling machines to understand and interact with human language more effectively
Appen has over 25 years of experience pioneering natural language processing
Appen continues to support leading AI companies with comprehensive data collection
We offer tailored solutions for your NLP projects with services such as:
Gather and curate data tailored to your specific use case
ensuring your models are trained on the most relevant and representative datasets
Quickly train your model with our pre-existing natural language processing data sets – including thousands of labeled text samples for tasks like sentiment analysis
Our team of experts uses advanced tools and human-in-the-loop processes to label and annotate data accurately
Continuously monitor and evaluate your NLP models
testing their performance and making necessary adjustments to ensure optimal accuracy in real-world applications
Leverage the knowledge of our language experts
offering both ad-hoc and long-term consulting
for projects requiring specialized linguistic knowledge
Appen has over 25 years of experience with natural language processing
As the leading provider of AI data solutions
Appen supports 80% of today's top model builders
providing the high-quality data collection
and model evaluation solutions they need to innovate
Interested in how NLP could support your organization
Appen is the leading provider of high-quality LLM training data and services
Whether you're building a foundation model or need a custom enterprise solution
our experts are ready to support your specific AI needs throughout the project lifecycle
The LLM lifecycle begins with curating a diverse dataset to equip your model with relevant language and domain expertise. Developing foundation models and training LLMs for multi-modal applications involves processing vast amounts of raw data
to help the model understand human language and various media types effectively
Once your foundation model is built, further training is required to fine tune your LLM
Optimize model performance for specific tasks and use cases by introducing labelled datasets and carefully engineered prompts curated to the target applications
Guide to CoT reasoning for LLMs featuring an expert case study on how Appen built a mathematical reasoning dataset for a leading technology company
LLM’s should be evaluated continuously to improve the accuracy of the model and minimize AI hallucinations
Create quality assurance standards for your LLM and leverage human expertise to evaluate your model against those guidelines
Learn how industry leaders leverage high-quality data to improve their models
Data quality is the greatest differentiator when it comes to training your large language model. Innovative AI requires high-quality datasets curated to diverse applications. As the leading provider of AI training data
top LLM builders count on Appen to train and evaluate their models across different use cases
Create custom prompts and responses tailored to diverse data requirements to enhance your model’s performance across different use cases and specialized domains
Supporting diverse data requirements including:
Leverage Appen’s AI Chat Feedback tool to enhance your model with Reinforcement Learning with Human Feedback (RLHF) and Direct Preference Optimization (DPO)
Assess the performance of your model across a range of LLM evaluation metrics such as relevance
Leverage Appen’s red teaming crowd to proactively identify vulnerabilities and ensure the safety and security of your LLM across diverse applications
Conduct open-ended or targeted red teaming tasks such as:
Tailor your model to specific domains and generate more precise and contextually relevant responses by introducing a broader
Retrieval-Augmented Generation (RAG) data services include:
Our team offers customized solutions to meet your specific AI data needs
providing in-depth support throughout the project lifecycle
we are on a mission to improve training for peer-to-peer crisis support among veterans with our revolutionary AI-powered model
Appen is an essential partner to us in this process
They appreciate the sensitive nature of our work and provide expert support for fine-tuning our model to accurately replicate how a conversation about mental health and crisis would go
Our partnership with Appen enabled us to achieve 93% positive user feedback.”- Glenn Herzberg
Mental health support for U.S. veterans is essential, with nearly 20 veteran suicides occurring daily
an AI-driven platform that helps crisis counselors and loved ones prepare for conversations about veteran mental health and suicide prevention
ReflexAI needed high-quality training data to build a realistic and empathetic model capable of handling sensitive communication around mental health
and execution of a successful AI-powered mental health platform
Building on this success, Dorison and Callery-Coyne cofounded ReflexAI. With backing from organizations like the U.S. Department of Veterans Affairs and Google, ReflexAI launched HomeTeam
an AI platform designed to help crisis counselors and loved ones of veterans practice sensitive conversations about mental health and suicide prevention in a safe
ReflexAI has successfully delivered high quality training to thousands and continues to offer HomeTeam for free to all veterans
encouraging them to support each other with mental health challenges
HomeTeam integrates educational modules on key mental health topics with AI-powered roleplay simulations for practical training
ReflexAI focused on delivering a tool that emphasizes responsible AI deployment
backed by user research and feedback from the veteran community
ReflexAI partnered with Appen to gather high-quality training data and fine-tune their AI model for realistic
empathetic conversations while prioritizing responsible AI development and human feedback
Fine-tuning an AI model for mental health use cases is crucial because the subject matter requires a high degree of empathy
A general model may lack the context-specific understanding needed to address complex emotional situations
By fine-tuning with appropriate data and human evaluation
the AI can be trained to handle the specific language
and ethical considerations associated with mental health
and safe responses tailored to individual needs
To prepare HomeTeam for sensitive mental health conversations
ReflexAI and Appen had to first overcome the following challenges:
To build an AI model that simulates realistic conversations around mental health and suicide prevention
ReflexAI needed high-quality training data that reflected the sensitive nature of veteran experiences while incorporating proven conversational strategies and counseling techniques
they first established specific data requirements such as written quality
and volume to adapt to the ever-evolving nature of these requisites
Veterans come from diverse backgrounds and face varying mental health challenges
ReflexAI and Appen worked together to collect representative data that captured a range of veteran experiences and communication styles
making the AI model more empathetic and adaptable
Given the sensitive nature of mental health conversations
ReflexAI prioritized ethical AI development
Appen played a critical role in ensuring that the training data was ethically sourced and representative of diverse veteran experiences
Appen captured data from a diverse group of contributors across the US
paying contributors fairly and providing support for those working with sensitive topics like mental health and suicide
ReflexAI and Appen’s shared commitment to responsible AI ensured the tool could handle sensitive situations
Recognizing that traditional data collection methods were insufficient
ReflexAI and Appen adopted a two-pronged approach to overcome these challenges:
Appen assembled a diverse group of highly qualified human contributors with subject matter expertise across mental health
and veteran's services to generate training data
Crowd diversity is crucial for AI development because it ensures the model learns from a wide range of perspectives and experiences
resulting in more inclusive and accurate models capable of handling diverse real-world scenarios
This diverse crowd ensured that HomeTeam accurately captured the nuances of mental health conversations
ReflexAI and Appen utilized this diverse crowd to complete various tasks throughout the model training and fine-tuning life cycle
Key tasks included creating synthetic transcripts
and annotating and evaluating the model’s performance before deployment
Incorporating human expertise at multiple stages of the model training lifecycle enabled ReflexAI to execute the most empathetic
The iterative process ensured that the AI simulations accurately reflected real-world conversations and respected ethical boundaries
By addressing the challenges of data collection and ethical considerations
HomeTeam now provides a comprehensive training tool that allows users to engage in realistic roleplay scenarios
enhancing their ability to support veterans facing mental health crises
The development of ReflexAI's HomeTeam platform marks a significant advancement in veteran mental health support
ReflexAI enables counselors and loved ones to practice difficult conversations in a controlled and safe environment
Partnering with Appen ensured that the training data used to develop the model was high-quality and ethically sourced
enabling ReflexAI to create an effective and empathetic tool
As AI mental health companies continue to innovate
HomeTeam serves as a model for how technology can be responsibly deployed to support the unique needs of veterans and their communities
The partnership with Appen ensured that the training data used to develop the AI model was both high-quality and ethically sourced
As AI continues to play a pivotal role in mental health support
HomeTeam stands as a model for how technology can be responsibly used to address the unique needs of veterans and their support networks
staying ahead of trends is more crucial than ever for success
developed in collaboration with The Harris Poll
delivers the latest industry insights you need to stay ahead of the curve and make informed decisions about your AI initiatives
A leading AI platform partnered with Appen to enhance its AI-powered music generation feature
The client needed high-quality annotated music data to refine model performance
ensuring AI-composed melodies aligned with genre expectations
Appen accelerated the feature’s market launch and improved the AI’s ability to generate coherent and stylistically appropriate music compositions
The project aimed to develop an AI music generation model capable of producing high-quality songs based on user inputs. To train high-quality and robust music generation capabilities, the client required data annotation for large volumes of musical pieces
Developing AI-generated music posed several challenges:
Appen implemented a structured approach to support the project:
Appen’s expertise in specialized multimodal generative AI data helped our client accelerate the development of their AI music feature with:
Appen enabled the client to deliver a high-quality AI music generation feature
enhancing user experience and engagement on their platform
A leading model builder partnered with Appen to conduct rapid-sprint evaluations across 3-6 large language models (LLMs) for tasks spanning both general and complex domains, including healthcare, legal, finance, programming, math, and automotive. By leveraging Appen’s team of expert evaluators and the AI data platform (ADAP)
the project delivered over 500,000 annotations in 5-day sprints of 50,000+ annotations each
ensuring rapid iteration and continuous improvement
These evaluations benchmarked model accuracy
The primary objective of this project was to assess and improve the performance of multiple LLMs across diverse industries
By conducting structured evaluations and A/B testing
the project aimed to provide precise insights into model effectiveness
ensuring alignment with industry-specific requirements and Responsible AI principles
Managing rapid-sprint evaluations across multiple LLMs and domains presented several key challenges:
Appen employed a structured evaluation framework:
The rapid-sprint evaluation and A/B testing framework provided the model builder with actionable insights to optimize LLM performance across multiple domains
Appen empowered the client to enhance LLM performance across diverse industries
ensuring alignment with both business needs and Responsible AI principles
According to the latest Appen survey published in October
artificial intelligence project deployment with meaningful return on investment (ROI) fell from a mean of 51.9 percent in 2023 to 47.3 percent in 2024
“The State of AI in 2024,” exposes the challenges enterprise AI faces moving forward
The study further highlights the factors influencing AI developments
one of which is the quality of data coupled with the complexities during the implementation that most companies adopting AI encounter
Despite the 17 percent increase in the adoption of generative AI—56 percent in 2024
up from 39 percent in the previous year—ROI is down as a result of deploying low-percentage enterprise projects
This decline coincides with the same trajectory of enterprise AI projects making it to deployment
down from 50.9 percent last year to 47.4 percent this year
Appen’s study points out the main reasons for this downward trend: the importance of data quality
emphasizing that “human insight is key to refining AI systems,” 80 percent of the survey respondents said
This is not to mention the lack of data availability
which also increased by seven percentage points
Ninety-three percent of respondents say companies are looking for more efficient ways to manage data
and that requires data partners with expertise in the AI data lifecycle
This decrease in enterprise deployment and ROI could only be temporary as companies are beginning to figure out ways to make the most out of the increasingly advancing AI technologies. Investment in enterprise AI applications requires time to blossom
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Trained interpreter and aspiring minimalist
is crucial for training AI models to recognize patterns
Accurate and well-labeled data is essential for AI to function effectively
the demand for precisely annotated data has increased
For these models to generate reliable results
the data they learn from must be meticulously curated
with a strong emphasis on ethical considerations
Appen has been a leader in data annotation for nearly 30 years, offering solutions that prioritize quality and ethical standards
Ryan Kolln discusses how businesses can leverage Appen's expertise to ensure their AI projects are grounded in trusted
Discover how Appen is shaping the future of AI, and learn why ethical data practices are key to responsible AI development: watch the interview
With 25+ years of experience in the industry
Appen continues to be at the forefront of innovation
providing high-quality AI training data and services to businesses worldwide
Datanami is a news and analysis publication providing in-depth coverage of the latest trends
and business strategies in big data and data science
As companies embrace this groundbreaking technology
they face both unparalleled opportunities and unprecedented challenges
In our newly released State of AI 2024 report
offering actionable insights that can help businesses stay ahead
In this blog post, we’ll explore several key takeaways from the report and explain why these findings are essential for organizations looking to succeed in the AI-driven future. Access the full report by downloading the State of AI 2024 today
The State of AI 2024 report dives into the transformative potential of AI
spotlighting both opportunities and challenges
AI adoption is accelerating across industries
with organizations exploring innovative ways to integrate AI into their business operations
with rapid adoption come hurdles that need to be addressed for long-term success
Generative AI adoption has surged by 17 percentage points over the past year
driven by advancements in natural language processing (NLP) and its integration into business workflows
Companies are using generative AI to boost internal productivity
especially in IT operations and research and development (R&D)
finding applications across industries from marketing to manufacturing
While generative AI enhances efficiency, it also introduces new challenges such as managing bias and ensuring ethical AI deployment. As more companies rely on custom AI data collection to train their models
they have greater opportunities to prioritize data ethics and model safety by choosing responsible data vendors
The State of AI 2024 report highlights that 97% of IT decision-makers agree on the critical importance of data quality for AI success. Despite this recognition, data challenges persist. A 10 percentage point increase in data bottlenecks signals a need for more robust data management solutions. Without high-quality AI training data
AI models are more prone to bias and inaccuracies
and scalability are essential for building reliable and effective AI systems
As AI applications become more specialized
and diverse data becomes increasingly important
As AI models become more sophisticated, the demand for custom data solutions continues to grow. The report reveals that over 93% of companies are seeking support from external AI training data companies for their model training and/or annotation
are becoming the backbone of many AI applications
and responsible data sourcing are key elements for success
Partnering with reliable data providers who can offer high-quality
domain-specific data is vital for building robust AI models
The right strategic partnership can make all the difference in ensuring that AI projects reach deployment and deliver meaningful ROI
One of the most prominent themes in the State of AI 2024 is the critical role that data plays in shaping successful AI models
and managing data remain major hurdles for businesses as they scale AI projects
resulting in models that are biased or ineffective
That’s where the right partnerships come in
At Appen, we understand the complexities of AI data management. With over 25 years of experience, we provide comprehensive solutions that help organizations source and annotate high-quality data
reducing bias and improving model reliability
Whether you're tackling generative AI applications or optimizing your internal AI processes
having a strategic data partner is key to success
As businesses adapt to the AI trends of 2024—such as the growing reliance on generative AI and the increasing complexity of applications—it’s evident that successful implementation requires high-quality
Choosing the right data provider can significantly impact the success of an AI project in this evolving landscape
To help organizations navigate these changes
here are three key suggestions for businesses looking to enhance their AI strategies:
businesses can better position themselves to leverage AI's potential while navigating the complexities of its implementation
we understand these challenges and are here to provide the support and solutions necessary to succeed in your AI initiatives
This is just a glimpse of the powerful insights you’ll find in our full State of AI 2024 report
Dive deeper into the AI business trends shaping the future of AI and learn how your organization can navigate the challenges and embrace the opportunities of this transformative technology
As AI adoption accelerates across industries
With AI increasingly embedded in critical sectors— such as healthcare
and infrastructure—unintended failures can have far-reaching consequences
and aligned with ethical standards helps mitigate risks such as misinformation
AI safety is key to preventing risks such as model bias, hallucinations, security threats, and legal liabilities. Best practices span a range of techniques and strategies, from adversarial prompting to sourcing high-quality LLM training data
ensuring AI systems operate with reduced risk to businesses and end users
From minimizing bias to enhancing data security
AI safety is a foundational priority for all who build
With AI playing an increasingly prominent role across industries
safety measures have never been more important
This eBook explores a research-based approach to AI safety best practices across the AI lifecycle with examples highlighting AI safety in high-risk industries
We are excited to announce Test Questions are now available in Quality Flow ADAP. Test Questions, a signature feature available in Appen’s AI Data Platform historic jobs and workflows setups
are the cornerstone of your human-in-the-loop process
unblocking high quality for your data operations
that serve as benchmarks for assessing the performance of human contributors
Using test questions enable you to continuously evaluate your contributors’ performance
to identify potential issues in your instructions or in your data (if contributors consistently fail the same questions)
and to calculate and track important industry metrics such as Inter Annotators Agreement (IAA)
These questions can be used both before and during annotation and evaluation tasks
quiz mode enables you to establish a predefined accuracy threshold that only permits workers who pass to start the task
work mode ensures that contributors meet a certain accuracy threshold in order to continue working on the task
If a contributor falls below this threshold
the job manager is notified and can choose whether to allow the contributor to keep working or to remove them and their work from the job
There are many reasons why a worker may fall under the accuracy threshold
This process helps maintain high-quality data and streamlines the workflow by continuously improving your task while identifying underperforming contributors for removal. Check out our demo video here
it is common to ask contributors to compare different outputs to a unique prompt to test the model’s alignment for real-world scenarios
your “golden set,” with the correct and expected “best answers” to be chosen by your workers
This set could then be blended in with the rest of the data to be labeled and randomly presented to your workers like a regular task prompt
Their consistency in choosing the correct “best answer” on this golden set will demonstrate their trustworthiness as individual contributors and allow you to inform their IAA with their true-positive answers rate
To increase the efficiency of your test questions
we suggest your golden set be correctly balanced to reflect your data set composition and have an even distribution of possible answers across the ground truth
Quality Flow Test Questions improve AI model training and evaluation by ensuring accurate and reliable AI data
automated quality control for both objective and subjective tasks
Quality Flow Test questions can serve as an effective teaching mechanism
offering continuous feedback to contributors as they work
This feedback helps contributors align with the guidelines and improve their performance over time
Users can easily monitor the responses to test questions in the ADAP interface
users can quickly edit or disable these questions
ensuring the ongoing accuracy and fairness of the quality control process
Quality Flow Test Questions improve the accuracy and reliability of your AI models
flexibility for objective and subjective tasks
and continuous feedback to contributors - helping data teams optimize their AI models for peak performance
If you're a current customer, please contact your Appen representative to get started. Interested in a demo? Contact our team today
At Appen, our commitment to innovation is deeply rooted in addressing real-world challenges faced by our contributors. The new Summary Table Tool in our AI Data Platform (ADAP) exemplifies this commitment
developed through the collaborative efforts of our delivery and engineering teams during our latest Hackathon
Our hackathons serve as a crucible for practical solutions
empowering teams across the organization to create tools that directly respond to user needs
a team identified a significant flaw in the quality assurance process for labeling text data
the QA checkers had to go through each sub-question and their answers
which was tedious and prone to errors,” explains Prathamesh Khilare
the Technical Data Collection Manager who submitted this idea for the hackathon
QA reviewers struggled with managing and reviewing 30 to 50 fields or categories
often leading to excessive scrolling and an increased risk of overlooking errors
we’ve been addressing this with custom code,” explains Alok Painuly
a data collection specialist on Khilare’s team
“This process is tedious and time-consuming
especially when task design changes require manual updates to the platform backend.” This cumbersome process highlighted the need for a more efficient solution
which streamlines the review process by consolidating all fields into a single
This innovation was developed by the Hackathon-winning team
guided through the feature development life cycle by an experienced Product Manager
“The team asked for our feedback and improved the feature,” says Khilare
“The swift action in getting the idea implemented is commendable!”
The Summary Table Tool not only reduces time spent scrolling but also enhances accuracy by making it easier to spot errors or omissions
“This new feature is more effective than the current one we proposed during the hackathon,” Painuly adds
By focusing on real use cases and immediate needs
we deliver innovations that genuinely improve our contributors' workflow and productivity
“This approach is fulfilled in this new feature
and the design is very comfortable and helpful for the contributors,” observes Painuly
The Summary Table Tool is a testament to how collaborative efforts and hackathons can lead to meaningful advancements that make a tangible difference in our daily operations
Here’s to continuing our tradition of innovation
driven by the real-world challenges our teams face and the creative solutions they develop
“Appen’s breadth of language expertise and ability to source speakers
has allowed us to offer a wide range of languages and dialects
with Microsoft Translator.” – Marco Casalaina
the process was clunky and often inaccurate
resulting in significant misunderstandings due to literal word-for-word translations that missed the nuances of language
enabling seamless multi-language communication
Beyond the world’s most frequently spoken languages
Microsoft Translator is continually adding new languages to its platform
This effort not only promotes language preservation but also fosters equitable access to knowledge for speakers of all languages
making it easier for everyone to engage in cross-cultural communication
To expand its language capabilities, Microsoft faced the challenge of sourcing and annotating large datasets, particularly for less frequently spoken languages. To tackle this, Microsoft turned to Appen, a leader in AI data solutions
to help meet its data requirements and scale its translation efforts
Microsoft Translator is a real-time translation tool powered by AI that provides text
and image translations across multiple languages
The technology is part of the Azure Cognitive Services suite and supports individual users
and developers by offering translation services that facilitate communication across different languages
The platform was initially focused on supporting widely spoken languages but has grown to incorporate lesser-known languages in order to preserve linguistic diversity and ensure global access to information
Microsoft Translator contributes to the broader goal of breaking down language barriers and enabling cross-cultural communication on a global scale
Microsoft Translator’s main goal in collaborating with Appen was to significantly increase the number of languages available on the platform
particularly those spoken by smaller communities
Meeting these goals would allow Microsoft Translator to make a broader impact
ensuring that AI-driven translation services are accessible to people worldwide
Microsoft Translator uses AI to translate between languages
but building accurate machine translation models requires vast
sourcing sufficient data poses significant challenges
Microsoft needed a solution to address potential translation bias
such as ensuring accurate translations for gender-ambiguous source sentences
These complex requirements made it essential to find a partner capable of providing tailored solutions for diverse languages
With 25+ years of experience in data sourcing
Appen was well-equipped to meet Microsoft Translator's needs
Appen collaborated with local communities to source language data directly from native speakers
By working with fluent speakers of rare languages
Appen collected high-quality language samples that accurately represented the linguistic and cultural nuances of each language
Appen's team of experts annotated the collected data by transcribing and translating each sample with precision
This process included multiple layers of quality assurance to ensure the highest level of accuracy in every translation
Appen developed a solution for generating multiple translations for gender-ambiguous sentences
allowing Microsoft to address potential biases in their AI translation models
For languages with different alphabets or phonetic systems
Appen applied phonetic similarity and transliteration techniques to ensure that the datasets were correctly formatted and ready for use in machine learning models
Microsoft Translator was able to scale its language capabilities significantly
Appen played a critical role in sourcing and annotating data for 108 of those languages
Some of the newly added and less commonly spoken languages include:
Microsoft Translator has made significant strides in preserving endangered languages and promoting global access to knowledge
The work between Microsoft and Appen demonstrates how AI
can drive greater inclusivity and equity in language access
The success of the Microsoft Translator project highlights the importance of collaboration between AI technology developers and data providers
Microsoft was able to overcome the complex challenges of sourcing and annotating data for rare languages
ensuring that its AI models were trained on diverse
This collaboration also set a new standard for ethical AI development by addressing translation bias and ensuring that the AI-powered tool is accessible to people worldwide
Appen’s unique ability to deliver customized
high-quality data solutions for AI projects was key to the success of Microsoft Translator
Microsoft Translator has become a global leader in AI-powered language translation
helping to make knowledge accessible to all
The partnership between Microsoft Translator and Appen underscores the critical role that high-quality data plays in developing AI technologies
Microsoft was able to expand its language portfolio to 110 languages
ensuring that speakers of even the rarest languages can access digital knowledge and engage in global conversations
This collaboration not only strengthened Microsoft’s AI capabilities but also advanced the broader goal of making AI-driven technology more inclusive and equitable for users around the world
Last year, we launched Appen's AI Chat Feedback tool on our AI Data Platform (ADAP)
This tool enables human contributors to interact with LLMs
allowing customers to test and ensure model accuracy and reliability
The tool has gained traction and is used for complex tasks across various AI training data use cases
We have recently added several new features to the AI Chat Feedback tool:
we've integrated our AI Chat Feedback tool into our LLM and RAG templates (Make My Model Safe) to empower you to ensure robust AI performance
Check out our demo video to see it in action
AI Chat Feedback offers a comprehensive set of capabilities designed to enhance the interaction and feedback of your LLM outputs
These features include both code and graphical editors for job creation
and tailor the chat feedback process through various parameters
and custom response options for optimal interaction
The platform supports live preamble and seed data for context setting
Advanced features like model response selection, enhanced feedback, and the ability to review and edit previous interactions ensure robust and dynamic AI model evaluation, making ADAP an essential tool for refining and improving LLM performance. For more details, check out our Guide to Running an AI Chat Feedback Job article
Human feedback is crucial for improving LLM models
Appen's technology can be supported by your own team of experts or our global crowd of over 1 million AI training specialists
These contributors evaluate datasets for accuracy and bias
The AI Chat Feedback tool connects LLM outputs with these teams
This process identifies issues and optimizes data quality
ensuring reliable model performance in real-world scenarios
Our latest enhancements reinforce our commitment to developing powerful
your models will be rigorously tested and improved before release
This continuous feedback loop is essential for maintaining strong safeguards and delivering trustworthy models
we are advancing AI to be both effective and ethically sound
If you're a current customer, please contact your Appen representative to get started. If you simply want to test drive it, please contact us
and we'll get back to you immediately
Discover how combining Retrieval Augmented Generation (RAG) with human expertise drives high-quality AI results
Our latest eBook delves into the inner workings of RAG
explaining how this architecture elevates AI capabilities by integrating retrieval accuracy and generative creativity
Learn how human oversight ensures data quality
and optimizes AI output for complex real-world tasks
enhancing the power of large language models (LLMs) by combining them with extensive external knowledge bases
making it perfect for applications such as customer support
The RAG architecture enables LLMs to ground their responses in factual
Human expertise plays a critical role in this process
and curated to deliver the most accurate responses
Leading AI teams are leveraging RAG to significantly improve the quality of outputs compared to purely generative models
the role of human experts in optimizing outputs
and how businesses can leverage this technology to drive value
which surveyed more than 500 IT decision-makers across a variety of U.S
the adoption of AI-powered technologies such as machine learning (ML) and generative AI (GenAI) are hindered by a lack of accurate and high-quality data
The report found a 10 percentage point year-over-year increase in bottlenecks related to sourcing
"Enthusiasm around GenAI and other AI-powered tech remains high
but users are quickly finding that the promise of these tools is matched by an equally daunting challenge," said Si Chen
"The success of AI initiatives relies heavily on high-quality data
Those building the AI tools and models of tomorrow value strategic data partnerships now more than ever."
The report found that the use of GenAI continues to grow at a healthy pace
with adoption up 17 percentage points in 2024 versus the previous year
86% of respondents retrain or update their ML models at least once every quarter
relevant and high-quality data as accuracy declines
data accuracy has decreased by 9 percentage points since 2021
making the quest for high-quality data a major challenge—as models are being iterated more frequently
data remains the most significant challenge
especially where accuracy and availability are concerned
Appen commissioned Harris Poll to conduct an online survey of U.S
data engineers and developers from April 18 - May 9
with respondents working at companies with 100-plus employees
The survey results reflect the complex and multifaceted journey to AI success
From the need for high-quality human-in-the-loop data to the challenges of managing bias and ensuring fairness
organizations face numerous obstacles in their pursuit of reliable and effective AI systems
About Appen Appen (ASX:APX) is the global leader in data for the AI lifecycle with more than 25 years’ experience in data sourcing
we enable organizations to launch the world’s most innovative artificial intelligence products with speed and at scale
Appen maintains the industry’s most advanced AI-assisted data annotation platform and boasts a global crowd of more than 1 million contributors worldwide
ContactsBOCA Communications for AppenAppen@bocacommunications.com
Appen Ltd. ( (AU:APX) ) has provided an update
has announced a substantial holding by Mitsubishi UFJ Financial Group
which owns 100% of First Sentier Investors Holdings Pty Limited
This development indicates a significant level of control over Appen’s voting shares and reflects Mitsubishi UFJ Financial Group’s strategic interest in the company
This change in substantial holding could impact Appen’s operations and its market strategy
as the involvement of a major financial group like Mitsubishi UFJ could bring shifts in decision-making and resource allocation
Technical Sentiment Consensus Rating: Sell
See more insights into APX stock on TipRanks’ Stock Analysis page
Disclaimer & DisclosureReport an Issue
Appen Ltd. ( (AU:APX) ) has provided an update
Disclaimer & DisclosureReport an Issue
Appen says nearly one-third of payments were not paid on time as a result of issue with payment processing integration
One-third of payments to contractors training AI systems used by companies such as Amazon
Meta and Microsoft have not been paid on time after the Australian company Appen moved to a new worker management platform
Appen employs 1 million contractors who speak more than 500 languages and are based in 200 countries
audio and other data to improve AI systems used by the large tech companies and have been referred to as “ghost workers” – the unseen human labour involved in training systems people use every day
Appen moved to a new contributor platform called CrowdGen in September
which the company said would “enhance our ability to deliver high-quality data at scale”
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But the company admitted nearly one-third of the company’s payments for projects worked on by contractors were not paid on time as a result of an issue with payment processing integration.
“We have been working diligently to address the issue. Over two-thirds of payments were made on time, and we continued to make daily payments since then,” a spokesperson said.
“We are continuing to process payments daily and are on track to close out the remainder this week, which is well within our contractual obligations to our crowd workforce.”
The spokesperson said payments are being processed as batches by project and, if a contributor is involved in multiple projects, their payment may be spread across multiple days.
Read more“This is a suboptimal experience for our crowd
and we have committed to on-time payment for work completed in October.”
The spokesperson would not confirm the number of contractors affected
the spokesperson said that not all of the 1 million contractors may have been active at the time the issue occurred
apologised to contractors in a message on the company’s website
stating: “We are truly sorry for the stress and frustration that this has caused
“We are working diligently to fix the issue with the payment implementation
and I want to provide some additional context on how this occurred and what we are doing to fix the issue.”
Frustrated workers have complained on Reddit about their treatment
with no concrete answers on when we’ll get paid in full,” one worker posted
Some people can’t wait until next month to get paid,” another stated
This article was amended on 25 October 2024 to clarify that it was nearly one-third of the company’s payments for projects worked on by contractors that were not paid on time
rather than nearly one-third of contractors not paid on time as an earlier version said
Contractors can receive multiple payments from different projects