ShareSaveCommentLeadershipForbesWomenElsa Hosk’s Universe: From Supermodel To Fashion MogulByKarin Eldor Forbes contributors publish independent expert analyses and insights Karin Eldor covers entrepreneurs and leaders in fashion & lifestyle.Follow AuthorJul 30 12:21pm EDTShareSaveCommentElsa Hosk in "Scandi Summer" collection for Helsa Studio Photography By: Maria & Louise Thornfeldt Call it a Scandi Summer or the Elsa effect (Or both.) If it feels like Elsa Hosk and her fashion brand Helsa Studio are everywhere you turn these days But it’s more than the Scandinavian mystique that seems to be charming the fashion set As one of her generation’s most popular supermodels Hosk currently boasts 8.7 million people following her every move on Instagram Today it’s not enough to be a supermodel or simply a content creator to cultivate a following and become a household name — Hosk is flexing her muscles as an entrepreneur with an ever-expanding empire while catering to a massive online audience Hosk’s tenth Helsa drop (called “Scandi Summer”) launched on Revolve and Fwrd and her Erewhon smoothie of the same name was released a Skims campaign called “Milky Sheer,” starring the larger than life model Helsa Studio was first released in September 2022 in collaboration with Revolve Group and launched on the popular e-tailer and Fwrd’s official e-commerce sites It’s inspired by her Swedish heritage — “a love letter to Scandinavia — “and is built on simplicity (Helsa is a play on the Swedish word for health Hosk, originally from Stockholm, gained international acclaim on the world stage as a Victoria’s Secret Angel, but it’s as the founder of the fashion phenomenon (and always viral) Helsa Studio that she has truly found her calling. “I'm made for this,” Hosk shared. “I think modeling was the stepping stone — it’s something that I didn't choose or set out to do, and I was trying to learn as much as possible for this part of my life that I'm currently focusing on. So yes, I was always meant to do this.” Hosk was discovered in her native Sweden and started modeling at the age of 14 — she was always passionate about fashion and sewing clothing. (Her mom knew how to design and sew, and Hosk recalls making a corduroy blazer as early as age 12. She always found inspiration by taking copies of Vogue Russia from her friend’s mother.) Today, Hosk is Helsa Studio’s only full-time employee — she is involved in every aspect of the brand, from conception and design, to execution, strategy and branding. Helsa has maintained strong triple digit growth for the past two years and continues to grow aggressively. The drops continue to sell out on both Revolve and Fwrd and have viral standout pieces that sell out within minutes of going live. Her recent drop follows the same successful momentum. It was shot on an island in Sweden where Hosk grew up, and was inspired by nature and the setting’s colors. Elsa Hosk in Helsa Studio, Photo Credit: Maria & Louise Thornfeldt “There's definitely something going on right now in the industry and culture where it's clicking,” Hosk shares. “I think people also dream of a place that is clean, organic and idyllic. It's a dream. I also think anything that's authentic is going to work. I think we see that in celebrity brands today — when it's not authentic, people are just not going to buy or support it.” In the ultimate seal of celebrity approval, Erewhon teamed up with Hosk to create the limited edition “Blueberry Cobbler Scandi Summer” smoothie. Sustainability and a love for the earth are key principles of the brand — without greenwashing. But the biggest way Hosk is committed to sustainability is that Helsa is far from fast fashion. “It’s actually extremely slow!” Hosk states. “My brain is always thinking ahead to the trends while trying to stay timeless, because it's not fast enough to be considered fast fashion. We start working on a drop about a year before it drops — we don't turn things around fast.” The ultimate perfectionist, Hosk always designs with an eye towards the trends, and ensures that quality and fit are never compromised. “I still wear those pieces, from the first drop two years ago,” Hosk shares. “That was also the point — to create items that are timeless and not only based on trends, because that's how I like to shop.” Earlier this summer, Hosk collaborated with brand-with-buzz Heavy Manners on a swimsuit line. The Elsa Hosk x Heavy Manners collection debuted eight new swimwear prints (prints are what Heavy Manners is known for), inspired and chosen from vintage archives, along with two metallic solids. Hosk has been a supporter of Heavy Manners and its founder, Lisa Caprio, since its December 2019 launch. The two female founders have developed an authentic and organic friendship. “We connected over Instagram,” Hosk shares. “We just said, ‘Let's do something together’. It was so spontaneous, fun and easy.” As for what’s ahead for Hosk: Helsa has three more drops this year (September, November and December). “I'm so excited for the next phase of Helsa,” Hosk shares. “It takes time to find your path, for any creative. Once you have some confidence while you're doing something that you love, it just gets easier from there.” Menu.page-371199099{--slot4:#0e111c;--slot5:#ffffff;--slot7:#0e111c;--slot11:#0e111c;--slot13:#0e111c;--slot14:#0e111c;--metaColor:#0e111c;--navColor:#0e111c}(Celebrity) The fashion muse turned heads in an oversized pinstripe Helsa suit set alongside a few of her signature designer accessories TheStewartofNY/GC Images/Getty ImagesThe best part about Ciara’s latest co-ord Her Helsa numbers are still available to shop — for now channel her entire ensemble via the curated edit below From a luxe $248 hoodie marked down to just $33 to chic $28 sweaters & $30 dresses these Revolve deals offer serious bang for your buck Don’t miss out on finds from top brands like Helsa & Grlfrnd E! may get a commission if you purchase something through our links. Learn more. these hidden gems are sure to elevate your wardrobe without breaking the bank Don't miss out on these irresistible offers — your closet will thank you Elevate your fall wardrobe with the Siwa Dress crafted from soft vegan leather with a flattering twist front and knotted waist detail unlined blazer dress features a snap button closure and pull-on styling — perfectly paired with ankle boots for a sleek Elevate your fall wardrobe with the Siwa Dress unlined blazer dress features a snap button closure and pull-on styling — perfectly paired with ankle boots for a sleek Wrap yourself in warmth and style with the Nellie Jumper This vibrant cherry red sweater features a cozy thick cable knit making it the perfect choice for a relaxed yet fashionable outfit Wrap yourself in warmth and style with the Nellie Jumper Experience ultimate comfort and style in these sporty-chic black leggings featuring a form-fitting high waist and contrast color stripe in ultra-luxe Airweight fabric — perfect for Pilates sessions Experience ultimate comfort and style in these sporty-chic black leggings featuring a form-fitting high waist and contrast color stripe in ultra-luxe Airweight fabric — perfect for Pilates sessions Embrace cozy-chic vibes with this charming ivory knit hoodie featuring a drawstring hood adorned with playful pom-pom details The midweight knit fabric offers just the right amount of warmth making it a stylish choice for staying snug and looking fabulous Embrace cozy-chic vibes with this charming ivory knit hoodie Turn heads in this eye-catching bright green midi dress and fully lined crepe fabric with a hidden back zipper closure for a flawless fit Turn heads in this eye-catching bright green midi dress This dainty satin cowl top features a gracefully draped neckline and cropped back enhanced with feminine ruffle details on the sides and back for a touch of elegance and charm This dainty satin cowl top features a gracefully draped neckline and cropped back The Reeve Dress is your go-to for effortless elegance made from silky washed satin that skims your body for a subtly sexy look Whether you pair it with sandals for a relaxed beach vibe or dress it up with heels for a night out you’ll be sure to receive endless compliments The Reeve Dress is your go-to for effortless elegance you’ll be sure to receive endless compliments Crafted from ruched mesh lace, this trendy convertible mini skirt doubles as a chic tube top allowing you to edge up your look and express your unique style effortlessly Crafted from ruched mesh lace, this trendy convertible mini skirt doubles as a chic tube top Snuggle up in style with these comfy knit joggers featuring an elastic drawstring tie and front slip pockets for a cozy and practical addition to your loungewear collection Snuggle up in style with these comfy knit joggers This quarter-zip sweater dress combines ultimate comfort with effortless style Its ribbed knit and intricate cable stitch detailing along with a bodycon silhouette and long sleeves offer a flattering fit and modern twist perfect for cool weather This quarter-zip sweater dress combines ultimate comfort with effortless style Elevate your wardrobe with this chic denim midi skirt all finished with a sleek back vent for a touch of modern sophistication Elevate your wardrobe with this chic denim midi skirt Last but not least, snag an unbeatable score with this reversible puffer jacket it offers two stylish looks in one for just $51 (yes but this deal was just way too good to pass up) Last but not least, snag an unbeatable score with this reversible puffer jacket Looking to shop more trendy, elevated styles without breaking the bank? We’ve got you covered with the best deals under $50 at Free People right now with savings of up to 74% on bestsellers from FP Movement We may receive a portion of sales if you purchase a product through a link in this article If you know me, you know how much I love a good blazer. Whether I’m throwing one over tailored trousers for the office, styling it with lived-in denim for weekend errands or wearing it as a top with shorts for dinner with friends a well-cut blazer never fails to make me feel pulled together And now that cooler temps have (finally) arrived the best fall blazers pull double duty as the perfect layering piece that adds both warmth and style to any look This season’s selection of blazers does not disappoint Want to know which have earned a permanent spot in my fall rotation Read on for my curated list of the season’s 10 best fall blazers Featured image from our interview with Molly Sims by Michelle Nash and the weight of the ANINE BING Quinn Blazer make this piece my top pick for the best fall blazers It had a permanent spot at the top of my fall fashion wishlist for months before I finally made it mine and trust me when I say it is 100% worth the splurge It’s perfectly oversized (I’m wearing the size medium but could have done a small) but is still light enough to wear over t-shirts and sweaters alike The green khaki color suits my skin tone well This blazer will be in my wardrobe forever and I’ve already styled it with everything from boxer shorts to heels If you’re not quite ready to invest in an oversized blazer the Wild Fable™ blazer from Target is an ideal affordable option—and you won’t even be skimping on style I’m wearing the size small and this jacket looks great with everything from a white tee to that blazer-no-pants look I love I’ve found that this blazer looks super chic cinched at the waist with a black belt so while this is definitely one of the best fall blazers The Bellmere Jacket takes the cake for lapelless blazers because it can be styled so many different ways. I originally fell in love with the jacket styled as a set with its matching skirt and a turtleneck but I’ve found myself wearing it as a top with nothing underneath I purchased the size small for a slimmer look The warm camel color pairs well with denim and winter whites and the split detail after the buttons has a super flattering effect And because it can be worn as a jacket and a top I’ve been eying the Helsa S Curve Jacket since the first time it dropped and my willpower officially collapsed this fall when I made the purchase From the second I pulled it out of the box and tried it on I’m wearing a size small and my waist has never looked so snatched in a jacket The dramatic shoulder coupled with the hourglass shape is most definitely a conversation starter I’m planning on styling this blazer with mini shorts and black tights for the holidays but will be living in it paired with simple blue jeans until then I’ve been into warm winter whites for fall but it also comes in black and houndstooth (which I’m actively trying to convince myself I don’t also need now!) I first saw this Aritzia blazer on my boss, who also happens to be one of the most fashionable people I know, and I immediately added it to cart and checked out. While I’m typically an oversized girl, the tailored look is on trend for Fall 2024 and this purchase perfectly rounded out my collection of the best fall blazers more affordable alternative to the Helsa S Curve Blazer While the color I’m wearing is currently sold out but obsessed with this styling—this is my favorite hack for making an oversized blazer more flattering A great alternative to high-fashion blazers with a unique single button I’ve never tried Jenni Kayne outerwear that I didn’t love and there’s something so chic and elevated about this double breasted blazer J.Crew has most definitely nailed the art of the blazer and this faux leather version is no exception and this houndstooth blazer is the perfect pop of pattern to complement the shade “Knowledge is useless unless it’s shared.” Here's how a break will help your mental health – and gut Scientists can study how the human brain and body deal with information that people are likely to experience as distressing We show test subjects a barrage of images or words designed to burden their nervous systems – exactly the sort of stuff we all encounter daily in the news (in fact some of our most troublesome material comes from news reports) we see changes in patterns of brain activity that are important for regulating bodily systems Some changes occur in brain regions that have been dubbed the home of ‘fight or flight’ circuits but really these regions are more generally important for coordinating and regulating your nervous system and gushing cortisol as their brains prepare their bodies to act Even though they are safely tucked away in a comfy lab chair just imagining an unpleasant event can bring on an electrochemical storm of changes As an example, my lab studied people’s responses to news stories about the 2013 Boston Marathon bombing. When the stories contained a higher proportion of negative words, our test subjects reported greater distress they were also more physically reactive to images of the bombing like a newly rising infection rate or the perils of governments ignoring carbon emissions Such feelings arise when your brain works a little harder than when you encounter news that you expect or that reinforces things you believe This extra work adds a small burden to your metabolism in the moment is the price we pay to be informed citizens particularly with news outlets reporting more negative stories and using more negative words Negative news is more likely to be shared on social media which creates an incentive for news outlets to emphasise the negative producing a positive feedback cycle of yuck you can find yourself treading water in a sea of badness Even if you manage to keep the news from infecting your mood there’s another consideration: your experiences today seed your brain for what you experience tomorrow the onslaught can shape your overall world view leading you to expect bad news and act accordingly So, what should you do? Try taking it in small doses, and afterward, replenish what you spend. Take a walk with a friend. Get a good night’s sleep You can also give your nervous system a momentary break by consuming positive news or even negative news that lets in some rays of light amidst the doom or kindness in the face of adversity can help a person cope Our test subjects reported less distress when content about the bombings was more positive They were less reactive to bomb-related images and better able to distinguish shooters from non-shooters in photos don’t consume negative news together with food Stress within two hours of a meal leads your brain and body to metabolise what you eat in a way that adds the equivalent of 104 calories to the meal There are some celebrities who’s wardrobe I’d do pretty much anything to get my hands on. One such celebrity is Jasmine Tookes, the model come influencer whose elegant style is the stuff Pinterest boards are made of. Another, is of course Hailey Bieber the ultimate trend setter when it comes to easy cool-girl style and lastly influencer and woman behind the brand all the other celebrities are wearing Helsa creates pieces that approach each season's biggest trends reimagining them through a lens of understated elegance Pieces that feel unique and interesting while still embodying an expensive A post shared by elsa❤️ (@hoskelsa) It’s a collection that really does have something for everyone and so it comes as no surprise she’s racked up an impressive list of celebrity fans A post shared by Lori Harvey (@loriharvey) Stella Maxwell and a whole host of stylish friends who proved there’s nothing more elegant than wearing Helsa influencer Sarah Louise Blythe showed just how chic Helsa can be when worn everyday in their tailored grey maxi coat Both are excellent examples of just how expensive the brand the brand looks no matter the occasion A post shared by Sarah Louise Blythe (@sarahlouiseblythe) Want to get your hands on your own Helsa piece Revolve and FRWD have brought it to us here in the UK so we can shop it for ourselves Keep scrolling to see my edit of the best pieces that are still in stock (however they don’t seem to hang around for long so be prepared to move quickly if you spot anything you love).. The cape detailing makes this coat much more exciting than a simple tailored style The suede trend is still huge right now and this trench taps into it perfectly Wear this suit with a classic tee and loafers for a menswear inspired look All you need to add is gloves and a pair of killer heels to ensure this dress makes maximum impact For an elevated take on the cardigan Distressed leather offers a tougher take on a pencil skirt Proof that a coat can be the whole outfit, just add jeans and boots Comfort meets elegance in this floor skimming one shoulder gown Whether its a birthday or wedding you are attending this jersey dress in lilac ticks all the boxes In need of an outfit for your next night out with the girls Jazzria HarrisFreelance Fashion & Beauty WriterJazzria Harris is a freelance fashion and beauty journalist with over 8 years experience working in the industry she’s an expert in petite dressing and previously wrote the column Jazz’s Short Stories giving tips and advice on dressing for petite proportions Her wardrobe staples are a great black blazer a hardworking slip skirt and of course a great pair of heels (for the extra inches Jazz has written for publications including ELLE UK Elsa Hosk wearing the Gabrielle Gown ($2200) Stella Maxwell wearing The Amber Dress ($298) Jasmine Tookes wearing The Naomi Dress ($358) Lori Harvey wearing The Stephanie Dress ($298) I can almost guarantee that all of your favorite influencers and fashion girls own at least a piece or two from the brand we all sit in anticipation over the next Helsa drop trying to order our favorites from the collection before they inevitably sell out Hosk herself received tons of well-deserved praise for her brand including receiving Daily Front Row’s Fashion Entrepreneur of the Year award I ran to Revolve’s and FWRD’s websites to see all of the pieces I have to admit that I’m in love with every single one Keep scrolling to see which pieces from Helsa’s latest collection I’m obsessed with and shop even more Helsa pieces (Heads-up—I’d act fast because Helsa pieces tend to sell out.) This gown was the one Hosk decided to wear at her dinner celebrating being named the winner of Daily Front Row's Fashion Entrepreneur of the Year award and launching Helsa's ninth drop There are a limited number of The Gabrielle Gowns since it's an atelier piece designed in Los Angeles and a favorite of Hosk peach hue and signature Helsa bow on the back are what do it for me I was obsessed with how Hosk styled this gown If you’re looking for a sexy black gown and when I first saw it on Stella Maxwell as she attended Helsa’s latest dinner The adjustable neckline and fitted silhouette add a seductive feel to this floor-length It doesn’t get more romantic than this simple This was the look Jasmine Tookes chose to wear to Helsa’s dinner This is the kind of dress I look at and just pray that I find an occasion to wear it to If anyone has any black-tie events coming up I also can’t believe this dress is priced under $400 The Stephanie dress is the vixen of the new collection Lori Harvey rocked it to the Helsa dinner and I have to say her look may have been my favorite It has this Old Hollywood supermodel glamour feel to it which is a general theme of the collection which would be gorgeous if you’re a bride-to-be (or just love wearing white) I’ve been in the market for a new LBD but The Yasmin dress is my personal favorite by far I absolutely must get my hands on this butter-yellow maxi dress for summer The Eyelet Corset Top and matching skirt (linked below) are the more wearable I’m a huge fan of a great white set for the summer months so this pretty two-piece look is already in my cart pleated tunic is giving me all of the quiet-luxury vibes I was looking for this summer This gown is just begging to be worn to a black-tie wedding in Italy I have this belt and don’t know what I would do without it Perfect for a night out or party in the summer I’d pair this skirt with the top above The Camisa Linen Button Down is a Helsa best-seller for a reason Style these shorts on their own or with the matching shirt above I have this dress hanging in my closet; I’m just waiting for the perfect summer night to wear it Elsa Hosk just posted herself wearing this look. I love it. I’m so obsessed with this shade of beige. How chic would this bodysuit look paired with the right jeans? I can’t get enough of powder-blue poplin shirts lately. Peasant tops always have a special place in my heart. This dress also comes in white. I want both. I have this skirt and can’t wait to wear it all summer. Assistant EditorOriginally from Chicago Grace has always been a lover of all things fashion and beauty Upon receiving her first degree in visual communications from FIDM in Los Angeles she moved to New York City and continued her education at LIM College majoring in fashion media with a minor in society and culture Grace has had pieces published covering topics including racial justice As the previous assistant shopping editor at Who What Wear Grace loves finding the best buys out there for the WWW readers Caring Transitions of Bainbridge Island & Port Orchard Sets New Standard in Senior Relocation With End-To-End Solutions 2024 /PRNewswire-PRWeb/ -- Caring Transitions the leader in senior relocation and transition services continues expanding its compassionate reach nationwide with its latest location in Washington Caring Transitions of Bainbridge Island & Port Orchard will serve Winslow will provide a unique full-service approach that is an end-to-end solution and managing estate sales and online auctions while providing a win-win experience for everyone Helsa Williams brings a wealth of experience and a deep commitment to serving seniors With over 30 years combined of working within the hospitality industry Helsa has a comprehensive understanding of the challenges associated with transitions whether they are elective or necessitated by life's changes This new venture allows her to utilize her skills and passion to provide compassionate and efficient assistance making the moving process as stress-free as possible for her clients "I have always enjoyed serving seniors and working in various capacities in the senior living industry My background in real estate has given me a deep understanding of the transition process and how challenging it can be." "I have always enjoyed serving seniors and working in various capacities in the senior living industry," said Helsa Williams "My background in real estate has given me a deep understanding of the transition process and how challenging it can be I sought a company that reflected my values and desire to help others through life's changes Caring Transitions stood out as the complete service provider for families needing professional assistance to ease the process." Joining Helsa in this venture are her daughter Leah and son-in-law Matt who share her commitment to providing compassionate service to the community Their combined efforts will ensure that Caring Transitions of Bainbridge Island & Port Orchard offers the highest level of care and efficiency "All of my life I have thought the best about myself when I have been helping others and that absolutely came to the fore when I found out about Caring Transitions," Helsa said "I felt I found a group of people and a mission to help people when they're in difficult times." "We are ecstatic to welcome Helsa into the Caring Transitions franchise family and to strengthen and be able to continue to build up our brand presence in the state of Washington," said Ray Fabik "Helsa's extensive experience and dedication to serving seniors align perfectly with our mission to provide compassionate and comprehensive services to families during life's transitions." Caring Transitions currently has more than 325 franchise locations serving families across the country Be sure to follow our national social media platforms on LinkedIn Caring Transitions, Caring Transitions, 8442205427, [email protected], www.CaringTransitions.com Do not sell or share my personal information: Honestly? Elsa Hosk can do absolutely no wrong The Swedish supermodel is one of the globe's most coveted It-girls thanks to her ultra-refined sartorial agenda that fashion editors and influencers alike simply can't get enough of Granted, her supermodel style isn't always accessible, with brands like Miu Miu and Hermès cemented into her wardrobe recreating her exact outfits at a slightly more affordable price is easier than ever The 36-year-old shared snaps from the latest drop coming to Helsa this season and to say we are utterly mesmerised is a complete understatement - and fashion fans from around the globe wholeheartedly agree Schooling us in minimalistic cool-girl dressing this season neutral-toned ensembles with etheral fluidity from ab-baring mocha two-pieces to delectable suede trench coats balletcore cardigan combos and dreamy floor-skimming floaty dresses Comments under her Instagram post included:  "Got my eyes on the coats!!"  "Style and beauty ICON" and "You don’t miss" - our sentiments exactly Elsa launched the brand at the end of 2022 on clothing giant Revolve's designer fashion platform Fwrd. She explained to WWD in an interview: “Helsa is my love letter to Scandinavia “It is a tribute to female empowerment and beauty as well as an ode to nature In Sweden I was surrounded by people who were all feminists enjoying the beauty and the simplicity of nature This way of life is at the heart of Helsa and it is what I’ve taken with me wherever I’ve traveled and lived.” colors [sic] and fits are inspired by my favorite essentials the pieces I would bring to spend time on the islands outside of Stockholm Feeling and looking my best while living freely and fully enjoying the moment.”  By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here Hot off of the heels of 'Brat Girl Summer' there's a new aesthetic in town and it's being led by none other than Swedish supermodel royalty, Elsa Hosk The sartorial style muse has unofficially coined it a 'Piratecore Autumn' and we’re honestly kind of here for it, especially with Halloween quickly approaching In a series of ultra-chic images posted to her Instagram account just a few days ago Elsa effortlessly nailed the soon-to-be trending aesthetic styling an all-black outfit with basics from her brand Helsa Pairing a set of micro mini shorts with a longline fitted vest top a pair of knee-high boots and a Hermès Kelly bag The hero of the look was of course the sheer black headscarf which she tied like a bandana over her bouncy blonde bob hairstyle MORE: Kendall Jenner's throwback Met Gala angel dress is perfect for Halloween RELATED: 24 cool-girl approved Halloween costume ideas for 2024 Essentially, ‘piratecore’ as a trend is a more elevated, fashion-forward version of Kiera Knightly and Penélope Cruz’s characters in Pirates of the Caribbean blouses and gold accessories that mimic buried treasure As the 35-year-old model so effortlessly proved the key to elevating the aesthetic is finding hero staple pieces that you’d usually wear on their own and accessorise with an arm candy delight in the same shade as the rest of the ensemble Whether or not you are styling the autumnal aesthetic on the daily or simply as a one-off for October 31st might we suggest you take style cues from the founding mother of the trend and keep on theme with an all-black ensemble with a fashion-fuelled flair By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here. 2022Save this storySaveSave this storySaveAll products featured on Vogue are independently selected by our editors we may receive compensation from retailers and/or from purchases of products through these links taking care of nature and our earth were all at the forefront of my upbringing and I wanted Helsa to embody these things.” Photo: Courtesy of HelsaThe lineup includes made-for-layering shackets, expertly tailored maxi skirts, as well as perfectly oversized button-up blouses Hosk planned to release ten items at a time focusing on one specific type of fabric in each release But—as with many things—supply chain issues brought on by the pandemic wreaked havoc on those plans because you’re now able to style all the different fabric groups together how you’d wear it in real life,” Hosk explains “It’s a full wardrobe and everything mixes so incredibly.” Photo: Courtesy of HelsaOf course, the model-turned-designer has a vision for how and where to wear each and every item. Hosk says, “You can put the long skirt on with a heel and go to a nice dinner and look amazing, or you can wear the mini with the overshirt with a sneaker and feel super comfortable and cool for the farmers market or you can wear the pant to play with kids in the playground and be the coolest mom there.” Helsa water based faux leather trench coat Helsa faux leather & wool blend bomber Helsa water based faux leather cargo pants Helsa jersey long-sleeve cropped turtleneck Shop Spring’s Standout Pieces—All for Under $300 The Best New Arrivals to Shop Now The Dress Shop Is Here—100+ Best Styles of the Season Vogue Essentials: Shop Wardrobe Staples That Will Never Go Out of Style What's Everyone Buying These Days? Shop 60+ It Items That Are Defining Fashion Right Now 80+ Pieces of Transitional Clothing to Tackle the In-Between Season in Style Sign up for Vogue’s shopping newsletter to receive the insider’s guide to what to shop and how to wear it and it routinely flies out of stock when new pieces drop Helsa is a regular topic of conversation among our editors on Slack The latest Helsa drop is appropriately coined New York for the Holidays festive pieces that are perfect for special occasions and nights out or just winter some of the pieces are already out of stock after debuting just a few days ago Not to worry—I found a handful of in-stock items that are jaw-droppingly good I love the idea of wearing this to a holiday party The extra-long sleeves make this especially forward Models have always had an innate sense of off-duty style, but Elsa Hosk’s aesthetic is a game-changer thanks to her fashion brand Helsa (think: chic tailoring and slinky silhouettes) And her latest endeavor — swimwear — is here for your next warm-weather vacation On June 4, Hosk posted a carousel to Instagram where she rocked a cheeky pink thong bikini on a gorgeous beach to promote her new collection with Heavy Manners While this particular look caused a stir in the comments for being revealing The Swedish model posed in the sand wearing an abstract floral print called Not Your Barbie from the Elsa x Heavy Manners collection — which Hosk said is one of her favorites in the caption of the photo dump she sported the balconette-style top and thong bottoms Of course, it wouldn’t be a true Elsa Hosk look if she wasn’t wearing a statement earring. The Helsa founder donned the oversized pair of vintage YSL heart clip-ons, which she’s been seen wearing on multiple occasions — per fan account, The Elsa Hosk Closet on Instagram She wore her hair pulled back with a matching scrunchie to keep the earrings in clear view while the model’s makeup was subtle with a muted mauve lip (so as not to clash with the hot pink bikini) Her thong set is just one of the colorful printed bikinis in the new collection And based on Instagram comments from those supporting the line it’s already on track to being one of the most coveted capsules of the summer For those who want to get Hosk’s exact style ahead of their next warm-weather vacation you can find the set on Heavy Manner’s website if the balconette underwire top isn’t your vibe there are two different triangle tops available you can opt for a pair of high-cut or side-tie briefs instead so you won’t have to worry about harsh tan lines Aside from Hosk’s hot pink floral motif, there are nine prints and colorways in the lineup, including metallic green bikinis and bow-detailed sets that perfectly align with the coquette micro trend The brand also included coordinating scrunchies to pull the looks together Whether you’re open to embracing the barely-there thong bikini yourself this summer or opting for more coverage there’s no denying that Hosk's look is worth pinning to your mood board Ever since she was a kid growing up in Stockholm, Elsa Hosk has loved clothes so much so that she convinced her mom to teach her how to sew so that she could make them herself she says there was a lot she couldn't find or afford when the supermodel launched her debut ready-to-wear label Helsa this week it wasn't her first foray into design—it was just the first time she did it professionally.  who doesn't want to dress in what's essentially Hosk's desert-island wardrobe "The first collection is inspired by my bag of essentials I'd bring on the islands in the summers," Hosk tells Who What Wear "You know when you just pack one bag of your favorites are made from great materials and are durable and can be dressed up and down for any occasion That's the first Helsa collection." For her initial launch she was inspired by the natural landscapes in Scandinavia—from its raw sandy beaches to its glowing sunsets Scroll down to shop the first Helsa collection before it's gone Bomber jackets are going to be huge this fall and you'll be hard-pressed to find a style chicer than this one.  This tube top is a step above the selection I've seen for fall.  I've been staring at this coat for two days now.  but you bet I'll be wearing them for a lot more than just sleeping.  This easy-breezy skirt will go with everything in your wardrobe.  It's always going to be a yes from me if miniskirts are involved.  These buttery soft leather pants are an 11 out of 10.  Next: Elsa Hosk Just Combined Two of Fall's Top Trends Into One Insanely Good Outfit and scouring The RealReal for discounted Prada Sweden-based, digital healthcare company, KRY (known as Livi outside of the Nordics) has announced that it has merged with healthcare company Helsa which operates fourteen health centres across five regions in Sweden the merger will combine the benefits of digitalisation with physical health centres and enable KRY to treat more symptoms whilst continuing to provide high-quality care Helsa is one of Sweden's largest healthcare companies and has around 500 employees located in Halland The merger will aim to accelerate its physical footprint by taking over the physical centres stationed across the five regions and Norway and has recently expanded its Livi connect product to Italy Earlier this year, the company announced a €140 million ($155 million) Series C funding round led by Ontario Teachers’ Pension Plan’s Teachers’ Innovation Platform and stated that they planned to refine existing product offering and make new digital health hires The company is backed by some of Europe’s most renowned tech investors including Index Ventures who also participated in the aforementioned funding our patients can continue to seek care from KRY digitally whilst also receiving face-to-face care at more physical care centres in Sweden than we’ve previously been able to offer This enables us to treat more symptoms whilst continuing to provide high-quality care that puts patients’ choice first.” said: “Our partnership with KRY will enable us to create an integrated digital and physical care offer I look forward to working with KRY to deliver tomorrow’s primary care © 2025 MobiHealthNews is a publication of HIMSS Media The latest news in digital health delivered daily to your inbox Join our VIP Club for exclusive giveaways and members only events We’re gearing up for our favorite time of the year: fall fashion And with fall fashion just around the corner that means brands are starting to drop their new fall collections Inspired by the color palette of the countryside and its stylish activities the collection has the same subtle sustainable luxury and casual confidence we’ve gotten to know from Elsa Hosk’s previous Helsa collections the collection features updated workwear silhouettes in beige and distressed black These pieces are made from sustainable materials like organic cotton and recycled polyester and they’re designed to be both stylish and comfortable the collection also includes a selection of eveningwear These pieces are made from luxurious fabrics like silk and satin and feature elegant folds and draping making them perfect for a night out on the town or a special occasion From comfortable outfits to wear for a day of exploring the countryside to stylish dresses to wear for a night out on the town “Country Side” is the perfect way to transition to the cooler weather there’s truly something for everyone in the Helsa Fall 2023 Collection SHOP NOW: Helsa’s Fall 2023 “Country Side” Collection is now available to shop on Revolve and FWRD Helsa is a brand by Elsa Hosk She was drawn to the simplicity and functionality of Scandinavian design and she wanted to create a clothing brand that embodied those same values Helsa is all about creating timeless wardrobe staples that are made to last The brand uses high-quality materials and sustainable practices and it offers a curated selection of pieces that can be mixed and matched to create endless looks Check out the new “Country Side” collection today Reproduction in any manner in any language in whole or in part without the prior written permission is prohibited Registration or use of this site constitutes acceptance of our Terms of Service Peoply may receive compensation for some links to products and services Offers may be subject to change without notice We've seen the supermodel in a bevy of super-see-through garments over the years Jenner has already (nearly) bared it all—even in peak winter the 28-year-old uploaded her very first Instagram carousel of the new year looking absolutely radiant in a completely sheer gown that bared her nipples The Kardashians star's revealing maxi dress hails from Helsa and features lettuce trim ruffles at the sleeve and hems along with a diamond-shaped ab-baring cutout and a dramatic 2010s-inspired high-low skirt Jenner kept her beachside glam to a minimum accessorized with a pair of Bottega Veneta's green glass teardrop earrings and a glass of chilled white wine in hand (of course!) "Years pass, and they seem faster and faster. Presence and time are all I can ask for," she captioned her Instagram post Go love on the people you hold close to your heart Jenner’s cryptic Instagram post possibly refers to her ex-boyfriend Bad Bunny as they're rumored to have reunited on the island after her friend Renell Medrano shared a now-expired Instagram Story of the Puerto Rican musician wishing everyone on the trip a "Happy New Year." there are still plenty of similar designer options on the market don't walk: get your hands on a sheer dress before the trend dominates even more in 2024 Get exclusive access to fashion and beauty trends India graduated from The New School with a Bachelor’s in Journalism + Design and a minor in Fashion Communication or from tips via the most in-the-know fashion people I'm always on the hunt for the newest talent Milan-based brand Des_Phemmes is one to have on your radar especially as we head into the holiday season. Its take on celebration-worthy pieces involves hyper-embellished skirts and dresses finished with paillettes and crystal-embroidered velvet—all items I already know will be the coolest pieces on this year's party circuit Interior was one of the standout show of the S/S 23 season which is especially noteworthy because it was the brand's debut runway show. The designs are a fusion of grunge goth glam and classic elegance with pieces like raw-hem sweaters and sheer lace gowns Mark my words: Interior is the next designer brand to know NYC-based brand Attersee is one to keep a close eye on High-quality craftsmanship and materials are core to the brand making their timeless staples and elevated essentials pieces the ultimate take on low-key luxury a lot of celebrities have been launching their own brands and not all of them live up to the hype The collection includes wardrobe staples inspired by her Scandinavian heritage that are timeless building-block pieces meant to withstand the trends. If you can't get some of the already sold-out items now is the time to add yourself to the waiting list minimalist designs are primed for this moment in style when we've reached peak nostalgia and fashion people are paying attention Milan-based designer Daniel Del Core honed his sartorial eye at Gucci under Alessandro Michele where he lead the VIP department in charge of dressing the biggest A-list celebrities Bringing couture-level expertise to namesake label his designs on the runways are noteworthy for their high glamour and sexy sophistication Ready for even more holiday-primed pieces look to New Arrivals from Turkish cool-girl İlkyaz Özel With designs centered around shimmery sequins New Arrivals has you covered in every department when it comes to a showstopping look for a night out Next: These Are the 11 Biggest Spring 2023 Trends, Period Having a few of these one-and-done dresses in your weekly rotation is the simplest way to guarantee style with ease finding one that ticks the trifecta of boxes (your ideal silhouette Below, our shopping guide on where to buy the best affordable dresses online. They all hit the $100 to $300 sweet spot, and we’ll say it’s a really good place to start. Creative director Charlotte Eskildsen helms the Danish-based brand The Garment, focusing on clean tailoring and knitwear. The knitted maxi dresses are not to be missed—they’re as thoughtfully designed as they are made. Remain Birger Christensen has become one of those niche brands that make clothes you actually want to wear, without the hefty price tags. Nineties minimalism mixed with a pinch of modern draping results in cool slips and shift dresses that you can layer up with their assortment of tailoring, basics, and more. Look to Australian label Significant Other’s elevated styles for upcoming getaways and other festivities. Their relaxed shapes, often with bodycon silhouettes and cutout detailing, are flattering to the form and downright cool. Sydney-based, slow fashion line Posse creates extremely desirable shapes with an elegant, modern feel. You’ll find everything from linen shift dresses to bodycon jerseys, all crafted with a “less is more” philosophy that highlights the female form. For a touch of utilitarian chic you can wear all year round, think En Saison. The brand’s cotton sundresses are too good to pass up at the moment—like this belted shirtdress and adorable khaki mini. Most styles are under $200, so it’s worth a double look. Favorite Daughter was founded by sisters Erin and Sara Foster, who dreamt of creating items they wished they had in their closets. The lineup of slinky slips, ribbed knit dresses, and even denim, are super wearable. Australian roots and a cult following have made Merryn Kelly’s label Third Form an up-and-coming success story. Marrying progressiveness and practicality within each and every design, the brand’s minimalist silk slips are customer favorites. Out of Barcelona, Paloma Wool offers a laid-back assortment of funky, knit pieces with Spanish influence and craftsmanship. Draped, bodycon silhouettes are their specialty, and this season’s moody masterpieces are nothing short of mesmerizing. Model Elsa Hosk’s passion project, Helsa, is a contemporary line heavily influenced by her family and Scandinavian roots. Styles like fitted knit dresses and modern evening wear keep customers coming back for more, drop after drop. By now, you have probably heard of the Nap dress—the smocked silhouette made famous by Hill House Home’s founder Nell Diamond—but the brand also offers a collection of dresses in various silhouettes, that will take you from brunch to a dinner party in no time flat. Extensive market research and trial and error led stylist Chloé Bartoli to produce Éterne, a seasonless line of highly-crafted essentials. The buttery soft, tube dresses are a mainstay for the brand, coming in a variety of necklines, hem lengths, and neutral colorways. Mother daughter duo Birgitte and Andrea Herskind focus on timeless silhouettes with the classic, Danish design touch and ecocentric sensibilities. You’ll find everything from organic cotton, T-shirt dresses to viscose maxis you’ll want to wear on the regular. Fashion is all about playful contrasts, for Copenhagen-based creative directors, Rikke Baumgarten and Helle Hestehave. Their line of covetable dresses and ready-to-wear essentials hark on texture, print, and bold color. Karla Deras’s line of minimalist-centric designs offers sleek yet comfortable styles that accentuate the body. Ethically made in LA, The Line by K is best known for stretch cotton and modal dresses, which take luxe basics to another level. British label ME+EM was created by Clare Hornby, in order to redefine modern luxury for busy women. There is a simplicity and versatility to every garment, allowing all of these dresses to go from day to night, with a simple change of accessories. Designed by a sister duo straight out of London, Amy Lynn’s vibrant, party-ready shapes make the brand a must-try. Everything is produced in a family-owned factory in the UK, ensuring an ethical production process, and with most styles averaging around $200, you may just end up snagging a few. French for sister, Soeur was created by Domitille and Angélique Brion with the hopes of bringing timeless yet relevant wardrobe pieces to women of all generations. Travel-inspired and artisanal details can be seen through their uncomplicated shirt dress silhouettes and satin slips. Purposeful design and responsible production are at the forefront of Sean Venturi’s vision for Venroy, whose offerings often use eco-friendly fibers and biodegradable elements. Whether a ruffled, party-ready mini or a classic polo style, these dresses are lasting wardrobe staples. Creative director Katie Kolodinski has been perfecting the art of the ’90s slip dress since establishing Silk Laundry in 2015. The brand’s effortless dresses (made primarily from, you guessed it… silk) were designed to be worn on rotation weekly. Fun fact: Sienna Miller is a noted fan. Quiet luxury is the essence of the Massimo Dutti brand and has been since its origins in 1985. High-quality fabrics in straightforward shapes make for dresses that you’ll turn to often and will remain in your closet for years to come. Based in Milan, Emily Levine focuses on timeless silhouettes through a slow fashion process, celebrating artisanal production processes. The results are effortless, airy dresses you will want to wear on every holiday adventure. Another Aussie brand, Deiji Studios (meaning “daisy” in Japanese), has quickly risen to fame thanks to comfortable, linen and cotton fabrications that blur the lines between loungewear and ready-to-wear. Hypoallergenic, breathable, and biodegradable—what is not to love? Clean and classic, organic cotton basics are the foundations of Amsterdam-based brand, Flore Flore. Founded by Flòrian van Zuilen, find flattering tank cuts and comfortable shapes that are made to be worn over and over. D’Ascoli blends both ancient and modern techniques when creating each dress in their design studio in India. Bohemian-inspired silhouettes are made using everything from digital print processes to hand-embroidery, resulting in truly distinct, one-of-a-kind garments. Dashing hues and vibrant patterns are what make Essentiel Antwerp so unique. Look to the brand for whimsical dresses, inspired by founders Esfan Eghtessadi and Inge Onsea’s love for color and curiosity. Hollywood heavyweights headed to the ultra-private San Vincente Bungalows in West Hollywood to raise a glass to the incoming editor in chief of InStyle who joined the fold from Marie Claire and officially started her role last week Entertainment and Beauty & Style Group at Dotdash Meredith Diane von Furstenberg and Huma Abedin hosted an intimate gathering earlier this week at the Rizzoli bookstore on Broadway in celebration of Aurora James’ memoir designer and The Fifteen Percent Pledge founder James also red an excerpt of the book to those in attendance Among the crowd who turned out in force to celebrate were Veronica Webb NYC-based designer Brandon Blackwood has added another category Hot on the heels (!) of his debut footwear collection Blackwood is delving into swimwear as as extension of the Spring Vault Collection The offering is inspired by the brand’s own hot sellers like its bright-hued handbags and its trademark bamboo hoop a campaign styled by Roberto Johnson was also shared online The collection will be available in sizing XS – XXL and sold exclusively on BrandonBlackwood.com and at KITH Miami Elsa Hosk’s fashion brand Helsa teased it’s venturing into the footwear category It’s the first additional focus for the minimalist ready to wear brand which the supermodel launched in September 2022 as an ode to her own personal style and her Swedish heritage the brand confirmed the drop would happen in “late May.” Watch this space A post shared by HELSA (@helsastudio) The documentary It Ain’t Over premiered this week at a special screening on Wednesday The film follows the remarkable life of Yankees legend who worked with the Berra family to give the icon his due The night brought out a slew of New York legends such as Billy Crystal Even the non-sports fans had their hearts melted by this film It Ain’t Over hits screens this weekend Subscribe to our newsletter and follow us on Facebook and Instagram to stay up to date on all the latest fashion news and juicy industry gossip Freya Drohan is The Daily's fashion director; overseeing digital industry and news coverage as well as luxury fashion market content for the various print editions Follow her on Instagram and Twitter @freyadro document.getElementById("comment").setAttribute( "id" "aeb5b44938ef5282f2e9a0ef74a8ace0" );document.getElementById("d628b68082").setAttribute( "id" and website in this browser for the next time I comment GET OUR HAUTEST STORIES DELIVERED TO YOUR INBOX but I've included some alternative dresses that are just as pretty Scroll down to see photos from Kendall Jenner's tropical beach vacation.  Jenner's dress is already sold out, but I'm crossing my fingers that it will be restocked soon.  Toteme is a favorite of fashion editors.  H&M is also getting in on the sheer trend.  This is wedding-worthy in my opinion.  This intricate crochet detail is so pretty.  Associate Director Fashion NewsErin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC which is how she ended up moving to Los Angeles from her hometown of San Diego where she was promoted to editorial assistant and then assistant editor where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories) She spends her days trying to incorporate her idols