Agnes Ngetich became the first athlete to break 30 minutes in a women-only 10km, smashing through that barrier with 29:27 at the Adizero Road To Records event in Herzogenaurach on Saturday (26). The 24-year-old Kenyan, who already held the world record for 10km in a mixed race (28:46), was in dominant form, winning by more than a minute. After just five minutes, she had already stretched out the field and started to open up a comfortable lead. Following her swift opening pace for the first two kilometres, Ngetich settled into a 2:57/km rhythm for the next three kilometres, reaching half way in 14:37 and putting her well on course to break the world record of 30:01 held by the late Agnes Jebet Tirop. Ngetich’s pace dropped slightly in the second half, but she still managed to cover each remaining kilometre inside 3:00. Now well ahead of her nearest opponents, Ngetich charged through the finish line in 29:27, having covered the second half in 14:50. “I’m so excited, I didn’t expect this,” she said. “Last year I missed it by two seconds, so I wanted to come here today and try for it again. I’m so proud of myself. After missing out on the Olympics last year, I want to make up for it this year at the World Championships.” Elsewhere in Herzogenaurach, Olympic 800m champion Emmanuel Wanyonyi produced a storming finish in the men’s mile to beat a high-quality field in a Kenyan record of 3:52.45, putting him third on the world all-time list. World road mile champion Hobbs Kessler was second in a PB of 3:54.34, just ahead of US compatriot Nico Young (3:54.50). Yomif Kejelcha came within five seconds of the world record to win the men’s 5km in 12:54. The Ethiopian, who had won the 5km here in 2022 and 2024, was just one second shy of his race record, but still a convincing winner, finishing nine seconds ahead of Andrew Alamisi. Fellow Ethiopian Medina Eisa also notched up her third 5km victory in Herzogenaurach, taking the women’s race in 14:48 in a close finish from compatriots Fotyen Tesfay (14:50) and Gela Hambese (14:51). There was another repeat winner in the women’s mile as Nelly Chepchirchir successfully defended her title in 4:23. The Kenyan, who finished just outside of the medals in this event at the 2023 World Road Running Championships, took seven seconds off the PB she set here last year. Mile1 Nelly Chepchirchir (KEN) 4:23.982 Hawi Abera Kumsa (ETH) 4:25.623 Addison Wiley (USA) 4:30.904 Birtukan Degu Shiferaw (ETH) 4:36.005 Taryn Rawlings (USA) 4:40.09 5km1 Medina Eisa (ETH) 14:482 Fotyen Tesfay (ETH) 14:503 Gela Hambese (ETH) 14:514 Janeth Chepngetich (KEN) 14:555 Loice Chekwemoi (UGA) 15:15 10km1 Agnes Ngetich (KEN) 29:272 Fentaye Belayneh (ETH) 30:303 Senayet Getachew (ETH) 30:314 Girmawit Gebrzihair (ETH) 30:415 Alemaddis Eyayu (ETH) 31:15 Mile1 Emmanuel Wanyonyi (KEN) 3:52.452 Hobbs Kessler (USA) 3:54.343 Nico Young (USA) 3:54.504 Phanuel Kipkosgei (KEN) 3:56.085 Collins Kibiwott Koech (KEN) 3:58.63 5km1 Yomif Kejelcha (ETH) 12:542 Andrew Alamisi (KEN) 13:033 Thierry Ndikumwenayo (ESP) 13:084 Cornelius Kemboi (KEN) 13:115 Jacob Krop (KEN) 13:22 10km1 Birhanu Balew (BRN) 26:542 Gemechu Dida Diriba (ETH) 26:543 Rodrigue Kwizera (BDI) 26:544 Nicholas Kipkorir Kimeli (KEN) 26:565 Vincent Kipkorir (KEN) 27:08 , opens new tab announced a cost-cutting programme after its 2024 net profit missed expectations.Reporting by Alexander Huebner Our Standards: The Thomson Reuters Trust Principles., opens new tab , opens new tab Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts. , opens new tabScreen for heightened risk individual and entities globally to help uncover hidden risks in business relationships and human networks. © 2025 Reuters. All rights reserved we take pride in our diverse and inclusive culture and socially significant holidays and festivals there’s always a reason to come together and celebrate festival or other special occasion on the horizon our canteen team ensures we still have little treats and specials to enjoy and fosters our sense of community and inclusivity Did you know our two Herzo buildings are named after the New York neighborhoods of SoHo and NoHo they stand for South Herzo and North Herzo Another fun fact about our Herzo Location: Adidas offices are directly in the neighbourhood and they have to drive under our PUMA bridge to reach them To truly capture the essence of our Herzo office we asked PUMAs to share what makes Herzo such a special location how they describe the office in three words Manager People Development & Organizational Learning (Digital Design) “Working in our Headquarters for me is like travelling around the globe every day I truly enjoy that here I can face peers from different countries try food of various cultures and embrace our synergies in projects & work” “I love to work for PUMA since I started here everyone of the company was so kind and open for questions Personally I feel like there were always possibilities to grow and to make the next step I had my 10th anniversary now and “WORK” has changed into FAMILY Thank you PUMA that I can be a part of the history and the journey we’re on.” Our Herzo HQ is more than just a great place to work; it’s our PUMA home hub where our PUMAFAM comes together to collaborate and grow work together on innovative projects and shape the future of performance and sportstyle and personal development and love to celebrate our PUMA speed and spirit with great food and even greater fun every day 🧍🏻‍♂️ 47.5 % Male | 🧍🏻‍♀️ 52.5% Female 🇩🇪 🇹🇷 🇵🇱 🇷🇴 🇮🇹 🇸🇾 🇭🇷 🇬🇷 🇧🇬 🇷🇺 🇪🇸 🇷🇸 🇦🇹 🇵🇹 🇫🇷 🇦🇫 🇧🇦 🇭🇺 🇳🇱 🇬🇧 🇺🇦 🇨🇿 🇸🇰 🇧🇪 🇨🇭 🇺🇸 🇲🇦 🇹🇳 🇮🇷 🇮🇶 🇮🇳 🇵🇰 🇧🇷 🇨🇳 🇯🇵 🇰🇷 🇻🇳 🇹🇭 🇲🇽 🇨🇦 🇦🇷 🇨🇱 🇨🇴 🇵🇪 🇪🇨 🇻🇪 🇨🇺 🇩🇴 🇬🇹 🇭🇳 🇳🇮 🇸🇻 🇨🇷 🇵🇦 🇧🇴 🇵🇾 🇺🇾 🇸🇪 🇳🇴 🇩🇰 🇫🇮 🇮🇸 🇪🇪 🇱🇻 🇱🇹 🇲🇹 🇨🇾 🇱🇺 🇮🇪 🇲🇩 🇦🇲 🇦🇿 🇬🇪 🇰🇿 🇺🇿 🇰🇬 🇹🇯 🇹🇲 🇦🇪 🇸🇦 🇮🇱 🇱🇧 🇯🇴 🇪🇬 🇿🇦 🇳🇬 🇰🇪 🇪🇹 Our dedication to being a top employer is reflected in our numerous awards We have been certified by the Top Employer Institute since our inception we hold certifications such as FairPay Developer These accolades highlight our commitment to creating a supportive and inclusive workplace A Dominant Performance Powered by COBRA PUMA Golf PUMA empowers sub-elite marathoners with pro-level coaching An inside look at our F1 partnerships and kick-off event Gulchekhra Bakeberg and Alicia Austin talk Past 4 STATISTICS THAT’LL FINALLY GET YOU RUNNING TO WORK SIGN UP FOR OUR NEWSLETTER AND NEVER MISS A STORY I agree that the PUMA group may use my personal data (including my e-mail address) for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address. I can withdraw my consent at any time in the future by sending an e-mail to catchup@puma.com or via the link in each e-mail Snow and Mountain Lifestyle news and entertainment Danny MacAskill got the keys to the adidas global HQ in Herzogenaurach Germany and used it as a canvas for his creative approach to riding Danny has been with adidas for over 10 years and has been plotting how to best take advantage of its unique features in the numerous trips he has made to the head office for team meeting and product testing “The first time I got the invite to campus I immediately started riding the place in my mind As soon as you see that kind of big overhanging piece of architecture or whatever you immediately imagine the different things you could do up there it was cool to finally get to come here to actually do it.” – Danny MacAskill The distinct structure Danny rides at the end of the video is called The HALFTIME building and was designed by the architecture firm COBE out of Denmark. The building’s roof is a 8,650-square-meter rhomboid roof constructed of V-shaped concrete beams covered in glass. One third of the roof is covered in skylights providing abundant natural light to the expansive interior. Really neat building, LEARN MORE HERE Get the latest snow and mountain lifestyle news and entertainment delivered to your inbox the sportswear manufacturer Adidas wants to adjust its structures at the company headquarters in Herzogenaurach and possibly also lay off some of the 5.800 employees at the site spoke of 500 jobs that could fall victim to the measures The spokeswoman said that strong momentum had been achieved for the brand products and business over the past two years we have also realized that our current corporate structures are too complex in a constantly changing world," the spokeswoman said Adidas has now begun to examine how the structures could be adapted to the reality of working methods "This can have an impact on the organizational structure and the number of positions at our headquarters in Herzogenaurach," she emphasized Adidas had published strong business figures for 2024 on a preliminary basis Sales had climbed by eleven percent to around 23,7 billion euros and Adidas' operating profit of 1,3 billion euros was also better than expected We always keep you up to date: with our free newsletter SHOEZ compact You will regularly receive all information from the shoe industry in a clear form when a new magazine is published US Managing Director Peter Sachs hands over to Lance Taylor Alchemy plans to take over almost half of the Austrian shoe retailer Second best financial year in the company's history Creditors' meeting decides against P&C's takeover offer Sanela Krisat becomes International Sales Director sales representatives and business partners throughout the DACH association Telephone: +49 (0) 6 41 / 7 95 08 – 0Fax: +49 (0) 6 41 / 7 95 08 – 15Email: info@shoez.biz Designed by willsch-media.de Juventus arrived in Herzogenaurach late in the afternoon of yesterday to start their training camp which will culminate in the friendly match against Nürnberg scheduled for Friday 26th July at 5.00 pm The Bianconeri took to the field this morning for their first training session A double training session is planned for tomorrow a state-of-the-art creative hub at its headquarters in Herzogenaurach marking a bold step in the brand’s evolution PUMA has taken a bold step in its mission to elevate the brand and drive sustainable growth with the launch of Studio48 a state-of-the-art creative hub at its global headquarters in Herzogenaurach This new space is designed to empower PUMA’s designers and creatives fostering a collaborative environment where innovative ideas can take shape across performance products Spanning more than 500 square metres (5,300 square feet) Studio48 will feature a 3D printing facility a photo studio and a meeting space to connect designers across different departments and welcome external creatives to work on new products and campaigns As part of PUMA’s brand elevation strategy the company will strengthen its sports performance credibility by developing products that perform at the highest level but also distill this sports DNA into its Sportstyle offering with a unique design language “With the new Studio48 we are creating a significant tool to enhance the excellence of our designs and elevate the brand,” said PUMA’s Vice President Creative Direction & Innovation Heiko Desens “While many of our products are created digitally Studio48 will be a space for a different kind of creativity where our designers from different departments can brainstorm together experience new materials and touch and feel the products they want to make.” it's essentially an exciting time for the brand and we can expect some radical things to come from the brand's creative minds collaborating across sports and cultures to hopefully take their products in some exciting new directions Shop the latest PUMA football boots at prodirectsport.com/soccer Mizuno take it back to colour basics for the new ‘Innovation’ pack dressing all silos in an Obsidian stealth suit the brand display cutting-edge ideas by combining different technologies – optimising style and performance have revealed a new unique and limited edition Nike jersey which features a design inspired by the energy of their home city encapsulated in a lightning bolt graphic treatment The Christopher Raeburn and Umbro collaboration tears through the archives to create a fresh collection It's one that takes pieces of decade old England apparel and kit Going into the detail with double diamonds on point we sat down with the man in the mixer to get his behind the scenes look Demy de Zeeuw’s transformation from professional footballer to entrepreneur continues to move from strength to strength alongside his football infused lifestyle brand BALR. which is enjoying its first mainstream collaboration joining forces with PUMA for a unique capsule collection Moises Lopez traded the soccer pitch for the stage But he’s never forgotten his footballing roots we discussed the creative parallels between football and music Pack up that tinsel and throw out those candy canes If you could decorate your tree with these Nike Baubles and these Nike Baubles only What we're looking at here is the work of London design studio who have designed and produced these little pearlers for the Swoosh our expert panellists break down exactly how soccer and creativity currently collide in the Big Apple PUMA have beautifully brought on and off pitch world's of football and fashion together the collection has been met with resounding acclaim We spoke to the man behind the brand to get an insight into the journey from idea to reality and got Bristol City's Han-Noah Massengo to model it for us too Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture You don't have permission to access the page you requested What is this page?The website you are visiting is protected.For security reasons this page cannot be displayed By 2025-03-10T21:28:00  “Making things simpler is the most difficult task we have,” says CEO Bjørn Gulden but that is not the only challenge Adidas faces SUBSCRIBE TODAY! View all subscription plans on our subscription page. analysis and advice for the global sporting goods industry Site powered by Webvision Cloud Company overview Help & Guide News Editorial Guideline Watch Teams Matches Tickets & Membership Shop St. James' Park Map writing by Linda Pasquini; Editing by Miranda Murray London-based reporter covering the European retail sector through a global lens. Focusing on companies including Adidas, H&M, Ikea, and Inditex and analysing corporate strategy, consumer trends, and regulatory changes, Helen also covers major supermarket groups like Ahold Delhaize, Carrefour, and Casino. She has a special interest in sustainability and how investors push for change in companies. Previously based in Johannesburg where she covered the mining industry. 2024 was a year of superlatives for Adidas The world's second-largest sporting goods manufacturer has made an impressive comeback: sales climbed by 12 percent to 23,7 billion euros operating profit increased fivefold to 1,34 billion euros Sneaker bestsellers such as the Samba and Gazelle fueled demand sports partnerships with young stars such as Lamine Yamal and Travis Hunter attracted attention - and with Liverpool FC Adidas secured one of the most prestigious football clubs in the world as its outfitter from the summer In the spotlight of success is Adidas CEO Bjørn Gulden who has radically transformed the three-stripe brand since moving from Puma in 2023 placed more emphasis on sports and athletes instead of just returns and controlling and cultivated an approachable leadership style Product hype and sports testimonials instead of consultant presentations - that was the new motto The sneaker boom in particular helped Adidas to become cool again Gazelle and Campus have long been streetwear favorites which made Adidas more desirable again overall Gulden is criticized for having tailored Adidas too much to itself less predictable - there is no clear strategy for the next few years Unlike his predecessors Kasper Rorsted and Herbert Hainer Gulden does not have five-year plans and instead relies on flexible His philosophy: the local markets know better what is in demand than the headquarters in Herzogenaurach This decentralization has consequences: Up to 500 jobs are to be cut at headquarters - a massive reduction that Gulden justifies with the reduction of complexity China and Europe are being given more freedom to make decisions The fact that Adidas needs to become more efficient and leaner is also due to its ambitious profitability targets: Gulden wants to achieve an operating margin of 2026 percent by 10 - it is currently at 5,6 percent While Adidas is on the road to success operationally a crisis is simmering in the background on the supervisory board Chairman Thomas Rabe wants to step down but has not yet found a successor he is likely to stand for re-election at the annual general meeting in May - but again only for one year which is making investors increasingly nervous more flexibility - fits well in today's volatile world But critics warn that Adidas could become too dependent on a single person is already struggling with the long-term effects of his predecessor at Puma Freundt recently complained that Puma had grown quickly under Gulden Adidas also owes a significant part of its current success to the weakness of its big rival Nike The US brand is struggling with falling sales and market share Nike remains dominant in North America - but Adidas wants to be number one in all other regions Adidas has once again set itself ambitious goals for 2025: sales growth in the high single-digit percentage range an operating profit of up to 1,8 billion euros - and all this in a year without major sporting events Gulden is deliberately dampening expectations in order to shine later with forecast increases - a tactic that is well received by investors for a pre-season training camp between 15-20 July Eddie Howe's squad will train and stay at the purpose-built 'adidas HomeGround' facility on site in rural Bavaria which was used exclusively by the German national team throughout UEFA Euro 2024 this summer HomeGround was devised and fine-tuned by adidas alongside the German federation it forms part of a hugely impressive campus that is home to almost 5,000 adidas employees The invitation extended to Newcastle United by adidas follows the highly-anticipated reunion between the club and the global sportswear brand this summer with adidas becoming the club’s official kit partner on a multi-year deal Eddie Howe said: "We are very much looking forward to visiting adidas and to training at such an outstanding facility and it includes everything we need to maximise the players' preparations "The site will be a home away from home for us during a key period and I'd like to thank adidas for extending their kind invitation to us." said: "We are thrilled to be partnering with adidas once again HomeGround is just another example of the brand's commitment to excellence and it demonstrates just how much adidas understands team performance in all that it does "I'd like to extend my thanks to our colleagues and friends at adidas for inviting the club to spend time with them HomeGround is a world-class facility for our players and staff to utilise and we look forward to strengthening our bond with adidas during our time in Germany." PRE-SEASON SCHEDULE (all times BST unless stated) Newcastle United will return to the UK to continue preparations before facing Hull City at MKM Stadium at 2pm on Saturday 27th July The Magpies will then fly to Japan to take on 2022 AFC Champions League winners Urawa Red Diamonds at Saitama Stadium on Wednesday 31st July (7:30pm JST) Marinos at the Japan National Stadium on Saturday 3rd August (7pm JST) United will round off their pre-season schedule with back-to-back home matches as part of the Sela Weekender at St taking on UEFA Champions League sides Girona FC on Friday 9th August (7:30pm) and Stade Brestois on Saturday 10th August (4pm) The Premier League season kicks off a week later with Newcastle United hosting Southampton at St James' Park at 3pm on Saturday 17th August For ticket information for all Newcastle United fixtures, please click here. World 800m silver medallist Emmanuel Wanyonyi stepped up to the mile in style breaking the world road mile record with 3:54.56* at the adizero Road to Records event in Herzogenaurach Deciding to make his mile debut rather than race his specialist distance the Kenyan 19-year-old improved the previous world record of 3:56.13 set by USA’s Hobbs Kessler at the World Athletics Road Running Championships Riga 23 in October despite celebrating on his way to the tape chasing Wanyonyi over the finish line in 3:56.18 while South Africa’s Ryan Mphahlele was third in 3:56.45 The pacemaker went off fast and Wanyonyi was at the front of a group that caught and then passed him Kessler moved through the field and drew level with Wanyonyi through 1200m but Wanyonyi responded to the challenge and when Kessler tried to pass him again Wanyonyi started his celebrations early and pointed at the finish line but I tried to push myself,” said Wanyonyi the 2021 world U20 800m champion who claimed the Diamond League title last year and received the men’s World Athletics Rising Star award for 2023 “My coach told me it was possible to break the world record.” the men’s mile followed a rare road 800m which was won in 1:44:30 by Canada’s Marco Arop who beat Wanyonyi to the world title in Budapest last year Kenya’s Nelly Chepchirchir topped the women’s mile in 4:30.93.  Kenya's Agnes Ngetich almost added the women-only world record to the world 10km record of 28:46 she set in a mixed race in Valencia in January This time the 23-year-old clocked 30:03 for a performance just two seconds off the women-only world record set by the late Agnes Tirop at this event in 2021 athletes wore limited-edition kit in honour of Tirop.  Margaret Chelimo was second in 30:39 and Jesca Chelangat was third in 30:46 Ethiopia’s world U20 5000m champion Medina Eisa clocked a winning 14:38 – the fastest ever women’s road 5km by an U20 athlete She was followed by her fellow 19-year-old compatriot Melknat Wudu Fotyen Tesfay completed the Ethiopian top three in 14:41 Also racing on the 1.3km loop course on Saturday were Ethiopia’s two-time world indoor 3000m champion Yomif Kejelcha and Kenya’s world 5km bronze medallist Nicholas Kipkorir five seconds ahead of his compatriot Addisu Yihune while Kipkorir took the 10km title in 27:05 pipping world half marathon champion Sabastian Sawe by a second Results *Subject to the usual ratification procedure Schaeffler has opened a new technology centre for materials science and engineering at its headquarters in Herzogenaurach the supplier aims to bring innovative solutions in the eMobility battery and hydrogen sectors to series maturity covers more than 18,000 square metres of gross floor space at Schaeffler’s headquarters in Central Franconia and “brings together core areas of expertise in materials science and materials engineering,” according to the supplier The building was completed on schedule in two years and five months and offers space for around 340 employees the centre comprises 15 laboratories in the fields of measurement testing and calibration technology as well as materials Schaeffler plans to use the centre to advance solutions for the energy and mobility transition in particular The company cites innovative coatings for solid-state batteries or hydrogen bipolar plates as examples an EMC laboratory makes it possible to test the electromagnetic compatibility of electronic components such as the company’s own power electronics Chief Research and Development Officer at Schaeffler AG commented: “Innovative materials are extremely important for sustainable solutions in the field of motion technologies The technology center in Herzogenaurach will set benchmarks and strengthen our global R&D network in the long term.” The new technology centre also includes the so-called ‘Motion Hub’ an independent area to demonstrate to customers suppliers and employees the realigned range of products and services resulting from the acquisition of Vitesco Technologies Schaeffler successfully completed the acquisition of the drive specialist at the beginning of October The integration of Vitesco is accompanied by a reorganisation of business activities into four divisions: E-Mobility Vehicle Lifetime Solutions and Bearings & Industrial Solutions the Schaeffler Group is dividing its business into four regions – Europe Greater China and Asia/Pacific – which will continue to operate as before “Despite the challenging environment, the complex transaction was successfully completed according to plan in less than a year. This proves that the two companies are not just a technological but also a cultural match,” said Klaus Rosenfeld, CEO of Schaeffler, at the beginning of October The company assumes that the merger will lead to sales and cost synergies with an impact on earnings totalling 600 million euros per year this also means that jobs will be cut – in the previously separate structures schaeffler.de I agree with the Privacy policy electrive has been following the development of electric mobility with journalistic passion and expertise since 2013. As the industry's leading trade media, we offer comprehensive coverage of the highest quality — as a central platform for the rapid development of this technology. With news, background information, driving reports, interviews, videos and advertising messages. When Puma announced on Thursday that former Adidas sales chief Arthur Hoeld would become its new CEO, replacing Arne Freundt over “differing views on strategy execution,” it wasn’t just a routine leadership shake-up. The move added another chapter to one of the most iconic rivalries in corporate history: Puma versus Adidas. That rivalry, marked by talent swaps and strategic one-upmanship, had also seen a dramatic turn in 2022 when Puma hired Bjørn Gulden, who had been a senior vice president of apparel and accessories at Adidas in the 1990s, to lead the company as its CEO. But beneath these boardroom moves lies a far older and more personal story—one that began with a bitter sibling split in a small German town and evolved to become one of the most legendary feuds in global sportswear. Adidas and Puma, two of the world’s largest sportswear giants, owe their origins not just to ambition and innovation, but to a bitter rift between two German brothers — Adolf and Rudolf Dassler. The story begins in the 1920s in Herzogenaurach, a town of just over 20,000 people nestled in Germany’s Franconia region. The Dassler brothers ran a shoe company together — Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) — operating out of their mother’s laundry room. Adolf, known as “Adi,” was the quiet craftsman, focused on design and detail. Rudolf, or “Rudi,” was the extrovert and the salesman, charismatic and bold. The pair found early success, most famously when American sprinter Jesse Owens wore their shoes to win four gold medals at the 1936 Berlin Olympics. But the business — and their relationship — began to unravel during World War II. Misunderstandings, personal grudges, and political tension turned into open hostility The exact trigger for the rift between the Dassler brothers remains disputed. Local records merely refer to “internal family difficulties,” but the most widely circulated story is that Rudi—often described as the more charismatic of the two—had an affair with Adi’s wife, Käthe, a betrayal that permanently severed the brothers’ bond. Other theories have also emerged over the years. Some revolve around tensions over their political affiliations—both brothers joined the Nazi Party in 1933—and debates over who could claim credit for inventing the revolutionary screw-in football studs that helped West Germany clinch the 1954 World Cup on a rain-soaked pitch in Berne. One particularly infamous episode dates back to 1943, during an Allied bombing raid over Herzogenaurach. According to reports, Adi and Käthe rushed into an air raid shelter already occupied by Rudi and his family. Upon seeing them, Rudi allegedly muttered, “The Schweinhunde (pig dogs) are back.” Rudi later claimed he had been referring to the RAF bombers, but Adi was unconvinced—another slight that deepened their already fractured relationship. By 1948, the brothers had gone their separate ways, and Herzogenaurach was never the same again. Rudolf set up his own company on one side of the Aurach River and called it Puma. Adi remained on the other side and registered his company as Adidas, a portmanteau of his first and last names. It is here that the headquarters of these two giants stand even today, barely a couple of miles apart. What followed was not just a corporate rivalry, but a town-wide schism. Herzogenaurach became known as “the town of bent necks,” because locals would first look down at your shoes before deciding whether to speak to you. “The split between the Dassler brothers was to Herzogenaurach what the building of the Berlin Wall was for the German capital,” local journalist Rolf-Herbert Peters said in a Guardian report of 2009. Marriages between employees of Adidas and Puma were discouraged. Each factory had its own football club, barber, and pub — even churches and bakeries aligned with one side or the other. “Even religion and politics were part of the heady mix. Puma was seen as Catholic and politically conservative, Adidas as Protestant and Social Democratic,” said Klaus-Peter Gäbelein of the local Heritage Association in the report. Even in death, the divide persisted: the Dassler brothers are buried in the same cemetery, but at opposite ends. From the Cold War on cleats to modern brand warfare The Adidas-Puma rivalry has evolved from personal vengeance to boardroom competition. For decades, both brands fought for supremacy in football sponsorships, athlete endorsements, and Olympic moments. Adidas signed stars like Franz Beckenbauer and David Beckham, while Puma snapped up Pelé, Usain Bolt, and most recently, Neymar Jr. The brands’ differing identities also became part of their competitive edge. Adidas leaned into innovation, performance, and heritage. Puma took a more youthful, fashion-forward route, collaborating with artists like Rihanna and designers like Alexander McQueen. Despite the intensity, modern leadership at both companies has attempted to thaw relations. In 2009, employees from both firms played a symbolic football match to promote peace and reconciliation. But in the marketplace, the fight remains fierce. Today, Adidas and Puma collectively generate billions in revenue, competing globally with the likes of Nike and Under Armour. Yet in Herzogenaurach, the rift still echoes. Locals still joke that the easiest way to offend someone is to wear the wrong shoes. Copyright © 2025 FactSet Research Systems Inc.© 2025 TradingView Footage from the Headquarters in Herzogenaurach from above Employees at the canteen at PUMA's HQ in Herzogenaurach Employees at the gym at PUMA's HQ in Herzogenaurach adidas Running announces an all-star line-up of athletes new race distances and speed-focused course updates for the fourth edition of its annual Adizero: Road to Records event held at the brand’s headquarters in Herzogenaurach Renowned for bringing top-tier athletes from across the globe this year’s line-up brings 120 world class adidas athletes from 26 countries to compete in the newly-established 800m and 1 mile races The races will take place on a specially designed course around the adidas World of Sports campus with the aim of pushing the limits of speed Among the confirmed participants is the current 10KM world record holder Agnes Ngetich of Kenya former 5KM world record holder Senbere Teferi of Ethiopia Jacob Krop of Kenya and 1-mile WR holder Hobbs Kessler of United States Following the conclusion of the elite races there will be an Adizero: Road to Records 5k Run available for public participation the 4th iteration of the event is more than just a day of racing; it's a celebration of sports athletes and the unyielding spirit of competition at the heart of our brand," said Alberto Uncini Manganelli General Manager Running & Credibility Sports at adidas "This event showcases the pinnacle of athleticism and our everyday commitment to creating the best products to support our athletes on their journeys adidas has created a limited-edition Adizero: Road to Records race pack which all athletes will be wearing on race day in honor of the late Agnes Tirop of Kenya The race kit includes 8-pieces of Adizero apparel and footwear – special editions of the Adizero Takumi Sen 10 and Adizero Adios Pro 3 The leopard print designs and bright colorways are inspired by the race kit Agnes wore at Adizero: Road to Records in 2021 where she broke the women-only 10K world record The race pack was designed with the ambition to raise awareness for the issue of gender-based violence against women and to keep Agnes’ legacy alive with a portion of the proceeds going to Tirop’s Angels – an organization set up by family members fellow athletes and friends of Agnes following her tragic death in 2021 Runners looking to get their hands on the Adizero: Road to Records race pack can buy select pieces via the app, online and in specialist stores from March 27, 2024. To find out more please visit: www.adidas.com/adizero Facebook and Twitter using #RoadToRecords and @adidasrunning Fourth Edition of adidas Race Event: World-Class Athletes Gear Up for Adizero: Road to Records Showdown on Campus in Her IF YOU HAVE ANY QUESTIONS PLEASE GET IN TOUCH Company NewsAdidas Headquarters Raided in Years-Long Tax InvestigationBy Kim Bhasin and Eyk HenningPublished: December 10, 2024 at 3:17PM EST (Bloomberg) -- German authorities raided Adidas AG headquarters on Tuesday as part of a years-long tax investigation. The probe is looking at a five-year period starting in October 2019 and pertains to customs and tax regulations for products imported into Germany, an Adidas representative said in a statement. The stock fell as much as 2.1% in early Frankfurt trading.  The sportswear company’s headquarters in Herzogenaurach and other offices were searched. Adidas said it has been in contact with customs authorities for several years about the matter and is providing them with documents and information. The situation threatens to become another blow for Adidas, which has faced repeated crises in recent years, including consumer boycotts and a significant hit to sales after severing ties with the rapper Ye and the Yeezy franchise.  Adidas has performed well under Chief Executive Officer Bjorn Gulden, raising its annual profit target in October for the third straight quarter amid a boom for retro sneakers like the Samba. “The company does not expect any significant financial impact in connection with the investigation,” Adidas said.  The tax issues could lead to “minor one-off burdens” in the current fiscal year but shouldn’t change the company’s underlying potential, Volker Bosse, an analyst at Baader Bank, said in an email. Bosse confirmed his buy rating and target price for Adidas’s shares. CEO Gulden has slimmed the company’s management ranks, taking on the job of overseeing the brand and giving some of the responsibility for managing global operations to Harm Ohlmeyer, his chief financial officer. Ohlmeyer is a 26-year Adidas veteran who’s been CFO since 2017, the entire time of the investigation. Adidas is working with customs authorities to “clarify issues arising from different interpretations of German and European law,” it said. The raid was first reported by Germany’s Manager Magazine. --With assistance from Kim Bhasin, Eyk Henning and Sonja Wind. Twitter feed ©2025 BellMedia All Rights Reserved [Excited][Founders with brand name -48] Adolf Dasler a young shoe maker was making a piece of old sewing machines and some tools His goal is to make innovative sneakers that can perform at their best His efforts led to the founding of a sneaker brand won four gold medals at the 1936 Berlin Olympics in his country It was a moment when he proved that his shoes could be an innovative tool to improve performance The great founder who remains the brand of the day is still Nike's biggest rival and the founder of Germany's leading sports brand His father was a sewing engineer at a shoe factory and his mother ran a laundry shop was a handmade shoe craftsman who was well versed in the art of making shoes the shoe industry in Germany was on the decline he always participated in various sports activities such as soccer and track and field He loved the joy and sense of accomplishment he felt while working out which inspired him to make sports shoes later on He always dreamed of making shoes that would give him the best performance He naturally learned shoe-making skills by playing with various tools and materials at his parents' shoe factory Adi ran to the factory and helped her father make shoes He learned the basics of shoe making from his father and experimented with his ideas based on them The two brothers spent a lot of time together and enjoyed various activities Rudolph was a strong older brother who understood and supported Adi's ideas and passion she was constantly trying to make better shoes He often worked out with his friends and tested his homemade shoes I constantly studied which shoes are more comfortable and which shoes can run faster This effort and enthusiasm later became a great foundation for his innovation in sneaker production immersed himself in making sneakers in his mother's laundry room We set a goal to make functional sneakers that can improve athletic performance while being durable that does not wear off easily he and his brother Rudolf Dassler founded the 'Gebruder Dassler Schuhfabrik' took 50 pairs of sneakers every day and produced them hand-made Adolf has always sought perfection in the making of sneakers He carried a scale to make lighter shoes and searched for various fabrics He met with players and trainers in person to test the performance of his shoes and improve them with feedback he developed sneakers that used soft and lightweight rubber fabrics instead of hard leather These rubber sneakers then become the prototype of the Adidas sneakers his credo (Only The Best For The Athlete) to make and provide the best products has established itself as an Adidas brand philosophy Adolf developed running shoes with spikes and soccer shoes with leather gongs These shoes led to good results straight from the track and field Lina Radke started to gain attention by wearing those spike sneakers and winning the gold medal in the women's 800m race as a world record Arthur Jonas wore the shoes and won the bronze medal in the 100m track and field and the shoes made by the Dasler brothers began to be recognized for their skills most of the German national team players were wearing sneakers made by these brothers It was to show American track and field star Jesse Owens their sneakers After nearly 10 hours of direct driving from Bavaria to Berlin they manage to put the spike sneakers on his feet And Jesse Owens became the best star of the Berlin Olympics by winning gold medals in a total of four events: the 100m the Dasler brothers sold more than 200,000 pairs of sneakers each year Problems occur before and after World War II The relationship between his brother Adolf and his brother Rudolph began to fall apart Adi and Rudolph had very different personalities while Rudolph is an extrovert and sociable personality This difference in personality has always been the seed of conflict in work style And their brothers become Nazi members in 1933 who joined with the expectation that he would get help with his business Rudolph became suspicious of Adolf's obscenity and accusation of him the two brothers blame each other for the war crimes trial and cross the river that cannot be crossed has raised concerns that it will lead to a complete collapse it leads to the birth of two global sports brands Adidas is the existing company that his younger brother Adolf has kept and Rudolph is independent and the new brand is Puma Rudolph first created the brand "Ruda," but soon changed it to "Puma," leading to great success the conflict between the two brothers led to an opportunity to induce competition between companies and expand consumers' options if the two brothers continued to work together they might have formed a great empire beyond Nike The separation of the Dasler brothers brought about a major shift in the sporting goods industry continue to compete as global sports brands to this day Their competition has spurred innovation and quality improvement and has provided a wide range of options for sports lovers around the world Adidas and Puma became independent of their respective brands and took an unrivaled position in the sporting goods market The conflict and separation of the Dasler brothers is a sad story on the one hand but it was an important historical event that resulted in the birth of two great brands which showed unrivaled competitiveness in sports fields such as soccer and track and field until the 1960s Nike's aggressive marketing strategy and innovative product launches have led Adidas to begin losing market share in 1989 brought the owner management system to an end Through several crises and failures since then Adidas has changed and recently faces another situation His passion for innovation and quality has been the driving force behind making Adidas the world's top sports brand which began in Adolf 'Addy' Dasler's small laundry room now remains a huge legend that inspires countless people around the world ※ This service is provided by machine translation tool Home Chief Executive Officer of adidas AG and responsible for Global Brands adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP – a 100% recyclable performance running shoe FUTURECRAFT.LOOP enables a 'closed loop' or circular manufacturing model where the raw materials can be repurposed again and again The ULTRABOOST DNA LOOP is made of one material from the sole to the laces and is made to be remade FUTURECRAFT 4D is the world's first high-performance midsole crafted with light and oxygen through 'Digital Light Synthesis' The FUTURECRAFT 4D midsole midsole is born out of 17 years of running data and brought to functional reality through 'Digital Light Synthesis' that eliminates the need for traditional prototyping or moulding The lattice structure of the FUTURECRAFT 4D midsole is precisely tuned for sport absorbing pressure from any angle and propelling the foot forward and supporting movement where needed The sole and upper of the adidas FUTURECRAFT.STRUNG are based on athlete data and will provide an optimal fit for fast runs With five carbon rods in its Lightstrike sole the adizero adios Pro is adidas' fastest running shoe The vegan adidas Stan Smith is made without animal ingredients and the upper is made from 70 percent recycled materials The first outdoor shoe from adidas that is made to be remade The adidas World of Sports – the adidas AG headquarters in Herzogenaurach The Arena building opened in 2019 at the World of Sports in Herzogenaurach Newly constructed skatepark in front of the office building Arena The entrance area is dominated by a stunning stairway construction with 136 steps If you go up and down the stairs once every working day for a year you expend as much energy as in a marathon The Main Street serves as a place to exchange and meet More than 2,000 workplaces on three floors in the Arena building flexible workplace concept combines the advantages of open communicative areas with those of retreat areas for focused activities and meetings The Halftime building has been in operation since 2018 It provides employees with another company restaurant and meeting rooms employees find many outdoor areas where they can work On sunny days employees can sit by the lake The Halftime building has catering facilities for up to 2,000 meals a day The meeting rooms in Halftime all resemble different sports terrains: Mini Pitch is made to look like a football field The Adi Dassler Workshop gives employees a rustic workshop feel The building offers space for interaction and work The MakerLab is a creative place where employees get the opportunity to try out experiment and let their creative thoughts run free on an area of 385 m2 The extensive campus provides numerous sporting facilities such as a gym employees can attend a wide range of sports courses or join sports trips such as ski trips enables our design team to get in touch with New York's creative culture and use it as inspiration for their work Employees doing yoga in the new office building Homecourt in Shanghai Home Ground is the home base of the Germany National Football team during UEFA EURO 2020 on adidas' World of Sports in Herzogenaurach View of Manhattan from the new adidas Hub on Hudson Street Homecourt is home to our Asian-Pacific and Greater China teams The 21-floor office houses more than 1,500 employees overseeing projects in China The entrance area of the adidas Asia-Pacific headquarters called Homecourt In October 2019 adidas opened its new London Oxford Street Flagship adidas LDN with more than 100 digital touchpoints The new store design has included embedding bespoke innovations into the adidas app including a Bring It to Me feature and the Hype Wall Interactive changing room mirrors use RFID technology to recognize products and provide information with shoppers also able to request different sizes and colours without leaving the space Bespoke ‘LDN’ product has been designed and will be exclusively sold in-store adidas LDN features the very best of the brand across sport and style including the widest range of football apparel and footwear the Brand Flagship store adidas NYC was opened on the legendary 5th Avenue in New York Sustainability was core to the store design stands for live-game viewing on big screens locker rooms instead of dressing rooms and track and field areas where consumers can test and experience products The store is designed according to the retail concept called Stadium in the style of typical high school stadiums adidas’ largest Brand Flagship Store in the Asian-Pacific market is located at 800 Nanjing East Road in Shanghai and was opened in November 2018 The store features a Run Lab and a Creator Hub for customized services The Nanjing East Road is known as China's No adidas opened the very first European Brand Flagship Store on 22 Avenue des Champs-Elysées in Paris in January 2019 Parley products at the adidas Brand Flagship Store in Paris will provide a space for the city’s creatives to come together Elements referring to the company’s sustainability efforts can be found throughout the store like a Stan Smith 3D-printed Trefoil mural containing living plants Situated on the bustling Münzstraße in the heart of Berlin the adidas Originals flagship store is the go-to-destination for all sneaker and lifestyle fans Inspired by the adidas archive in Herzogenaurach the store’s concept – named THE COLLECTION – was designed with a focus on high-quality product presentation and extensive storytelling The company headquarters in Herzogenaurach The expansion of the site was completed in 2019 The newly constructed office building Arena is reminiscent of a football stadium and offers space for more than 2,000 employees on 52,000 square meters This provides employees with another company restaurant and meeting rooms around 1,700 employees are working on the global strategy of the adidas brand The corporate sites provide a wide range of sporting facilities such as gyms CrossFit boxes and a bouldering and climbing facility which can be used individually or during the numerous courses and events that are organized Innovation is deeply rooted in adidas' culture we build on an open collaboration between adidas and partners from industry alongside our own research and development team – adidas Future Team – and its testing facilities such as the adidas FutureLab flexible workplace concept that combines the advantages of open adidas developed this concept as part of a multi-year trial in a purpose-built building The concept is currently being implemented at all of the company's office locations At the company-own MakerLab in Herzogenaurach Oregon and at the Brooklyn Creator Farm in New York employees can let their creativity flow and put their ideas directly into practice thanks to a variety of materials and technologies available or learn new skills in workshops Our stores' design follows consistent retail concepts called Stadium and Neighbourhood The world's largest and most modern adidas stores include adidas NYC on 5th Avenue in Manhattan the Shanghai store on Nanjing East Road and the Brand Flagship Store on Avenue des Champs-Elysées in Paris worn by several West German players during the FIFA World Cup™ in Bern 1954 Telstar 1970 the first official World Cup match ball using the iconic black and white panels adidas sport shoe factory Herzogenaurach in the early 50s in the first Gebrüder Dassler shoe factory ca Adi Dassler in the squad base at the FIFA World Cup™ in Bern 1954 Company founder Adi Dassler in his later years adidas celebrated the 70th anniversary of the company and the opening of the new Arena building at the “World of Sports” complex in Herzogenaurach with some high-profile guests The guests of honor on stage in Herzogenaurach included creative partner Pharrell Williams football world champion Philipp Lahm as well as Olympic champions Laura Dahlmeier and Magdalena Neuner together with CEO Kasper Rorsted and the entire adidas Executive Board who had a worldwide hit in 1986 with “My adidas” played exclusively for the adidas employees The highlight of the event was the ceremonial opening of the Arena building Around 2,000 employees work in the building which is visible from a considerable distance It appears to hover on its 67 filigree columns and is visually reminiscent of a football stadium The company, which was founded in Herzogenaurach by Adi Dassler, was officially entered in the commercial register on August 18, 1949. From a Franconian crafts business with 47 employees at that time adidas rapidly developed into a globally recognized brand and international company that now has 57,000 employees and a presence on all continents such as the first world title for the German national football team in 1954 will remain forever connected with the 3-Stripes brand Timeless products such as the classic Stan Smith shoe have a place in fashion history and other family members came to offer their congratulations at the “World of Sports” as did many prominent sporting stars of the past decades who have an association with the brand who gave his name to the iconic adidas shoe Representatives from the world of politics including the Bavarian Minister of the Interior and Sports all about sports: Employees played for the adidas football championship in front of Olympic track cycling champion Kristina Vogel and shot hoops with a basketball player from Brose Bamberg An artificial wave turned Herzogenaurach into a surfing mecca zip-lining and a brand-new skatepark were other highlights And those who wanted to take things a bit easier could get a good overview from a Ferris wheel suppliers’ emissions are also targeted to have fallen by 30 percent The concept dispenses with rigid seating arrangements and instead focuses on flexibility and communication Each employee can work in an open environment suitable for team and project work or utilize retreat options for focused activities and meetings the buildings offer numerous spaces for interaction and communication The best example of this is the impressive staircase of the Arena building which is heavily frequented throughout the day The architects Stefan Behnisch and Stefan Rappold from the renowned Stuttgart Behnisch Architekten architectural agency did not miss the opportunity to attend the opening ceremony in person Cees van der Veeken from LOLA Landscape Architects was also a guest; the Rotterdam architectural agency designed the outdoor area.  Just using the stairs to reach the upper floor of the Arena building each day for a year consumes as much energy as a marathon and numerous other sports facilities are also available on the campus In addition to a football pitch surrounded by a running track there is a beach volleyball court and a tennis court a bouldering facility and a climbing tower a fully equipped gym with a wide range of courses The company, which was founded in Herzogenaurach by Adi Dassler, was officially entered in the commercial register on August 18, 1949. From a Franconian crafts business with 47 employees at that time the starting signal was given: Around 2,500 adidas employees participated in the "Run For The Oceans" event in Herzogenaurach today Executive Board Member for Sales Roland Auschel and Chief Financial Officer Harm Ohlmeyer were joined by world-class sprinter Gina Lückenkemper Big Wave surfer Sebastian Steudtner and Australian swimming legend Ian Thorpe in the starting row of the running event organized by adidas for the third year in a row The event involves a four-kilometer lap around the "World of Sports" – everyone is encouraged to run as mch as they can depending on their level of personal fitness and the effects of summer heat more than one million runners will participate in more than 50 running events worldwide The sporting goods manufacturer is contributing one US dollar for every kilometer run up to 1.5 million US dollars to the environmental organization "Parley for the Oceans" one million US dollars in contributions had been raised the organization is realizing educational projects for children in developing countries The education plan includes reiterating the importance of the oceans for our planet as well as practical advice on waste avoidance more than 100 children of adidas employees took part in a "Kids Camp" and tackled the topic of plastic waste in the oceans as well adidas has been collaborating with Parley for the Oceans since 2015 the main focus is on waste prevention: Plastic waste from beaches and coastal regions – for example in the Maldives – is used in a technically advanced recycling process to produce a yarn for shoe uppers and apparel from shoes and football jerseys to swimwear and tennis apparel adidas produced one million pairs of shoes; in 2018 eleven million pairs made with recycled plastic from the oceans are planned the proportion of recycled materials in the entire product range is increasing The goal is to use only recycled polyester from 2024 onwards The collaboration with Parley for the Oceans is one of the elements that will strengthen adidas' commitment to waste prevention adidas has been using paper bags in its stores and has largely banned plastic from its offices and canteens The company is also testing fully recyclable running shoes in pilot projects the starting signal was given: Around 2,500 adidas employees participated in the \"Run For The Oceans\" event in Herzogenaurach today The event involves a four-kilometer lap around the \"World of Sports\" – everyone is encouraged to run as mch as they can depending on their level of personal fitness and the effects of summer heat The sporting goods manufacturer is contributing one US dollar for every kilometer run up to 1.5 million US dollars to the environmental organization \"Parley for the Oceans\" more than 100 children of adidas employees took part in a \"Kids Camp\" and tackled the topic of plastic waste in the oceans as well Two-time world indoor champion Yomif Kejelcha was the standout performer at the Adizero Road to Records event in Herzogenaurach on Saturday (30) winning the men’s 5km in 12:53 – the fastest debut in history The Ethiopian won by two seconds from Kenya’s Nicholas Kimeli making it the first road 5km ever in which two men have broken 13 minutes There was also record depth in the men’s 10km – won by Kibiwott Kandie in 26:50 – with five men finishing inside 27 minutes a relatively large lead pack passed through the first kilometre in 2:36 Nicholas Kimeli hit the front and started to string out the lead pack Kejelcha stuck with him and they reached 3km in 7:58 but Kejelcha started to make a break with one kilometre to go Kimeli picked up his pace and opened a gap on Kibet but he was unable to catch Kejelcha in the closing stages as the Ethiopian won in 12:53 Kimeli was rewarded with a Kenyan record of 12:55 Italy’s Yemaneberhan Crippa set a European record of 13:14 timed his finish to perfection in the men’s 10km The former world half marathon record-holder was part of a large lead group that passed through half way in 13:34 Fellow Kenyan Sebastian Sawe was level with Kandie by the end of the third lap (7.5km) but Kandie unleashed his trademark finish to win in 26:50 taking one second off his PB and consolidating his position at No.4 on the world all-time list who won the Rome-Ostia Half Marathon last month in 58:02 crossed the line in 26:54 to move to fifth on the world all-time list winner of this year’s World Athletics Cross Country Tour set a national record of 26:56 in third place World record-holder Rhonex Kipruto (26:56) and Ethiopian record-holder Tadese Worku (26:59) finished fourth and fifth respectively There was a close finish in the men’s half marathon with Mathew Kimeli earning his first ever victory over the distance in 59:30 from fellow Kenyan and namesake (but no relation) Benard Kimeli  Alfred Barkach of Kenya was third in 59:36 and Amos Kurgat made it a Kenyan 1-2-3-4 finish in 59:40 Ethiopian runners dominated the women’s races clocking 14:37 to win by 16 seconds from compatriot Medina Eisa whose 14:53 clocking is a world U20 and U18 best Kenya’s 2013 world 5000m silver medallist Mercy Cherono was third in 14:56 Fentaye Belayneh made a convincing 10km debut unleashing an impressive long drive for home en route to winning in 30:24 the fastest time by an Ethiopian in a women-only race Kenyan duo Joyce Chepkemoi (30:33) and Sheila Chepkirui (30:35) took the other podium places Former 800m specialist Tigist Assefa took almost a minute off her PB to win the women’s half marathon in 1:07:28 six second ahead of Ethiopia’s Bezabeh Zeray 5km1 Senbere Teferi (ETH) 14:372 Medina Eisa (ETH) 14:533 Mercy Cherono (KEN) 14:564 Melknet Wudu (ETH) 15:115 Nigsti Haftu (ETH) 15:126 Nadia Battocletti (ITA) 15:13 10km1 Fentaye Belayneh (ETH) 30:242 Joyce Chepkemoi (KEN) 30:333 Sheila Chepkirui (KEN) 30:354 Faith Cherono (KEN) 30:505 Esther Borura (KEN) 31:026 Bekelech Gudeta (ETH) 31:10 Half marathon1 Tigist Assefa (ETH) 1:07:282 Rosemary Wanjiru (KEN) 1:07:363 Bezabeh Zeray (ETH) 1:07:424 Aynadis Mebrit (ETH) 1:07:455 Nesphine Jepleting (KEN) 1:08:006 Cynthia Nolari (KEN) 1:08:04 5km1 Yomif Kejelcha (ETH) 12:532 Nicholas Kimeli (KEN) 12:553 Levy Kibet (KEN) 13:024 Birhanu Balew (BRN) 13:075 Telahun Haile Bekele (ETH) 13:116 Addisu Yihune (ETH) 13:12 10km1 Kibiwott Kandie (KEN) 26:502 Sebastian Sawe (KEN) 26:543 Rodrigue Kwizera (BDI) 26:564 Rhonex Kipruto (KEN) 26:585 Tadese Worku (ETH) 26:596 Yasin Haji (ETH) 27:00 Half marathon1 Mathew Kimeli (KEN) 59:302 Benard Kimeli (KEN) 59:323 Alfred Barkach (KEN) 59:364 Amos Kurgat (KEN) 59:405 Tadese Takele Bikila (ETH) 59:416 Tamirat Tola (ETH) 59:46 Results Sabastian Sawe moved to fifth on the men’s world 10km all-time list while Medina Eisa raced to a women’s world U20 5km best at the Adizero Road to Records event in Herzogenaurach Competing on a loop course in blustery conditions Kenya’s Sawe turned the tables on last year’s 10km winner Kibiwott Kandie to triumph in 26:49 – three seconds ahead of his compatriot Sawe improved his PB by five seconds to better the 26:54 he ran when finishing runner-up to Kandie in Herzogenaurach last year Nicholas Kipkorir Kimeli was third in 26:54 world record-holder Rhonex Kipruto was fourth in 27:09 and Levy Kibet was fifth in 27:14 Kandie and Sawe were to the fore as the first kilometre was covered in 2:41 and then Kandie took control The halfway point was reached in 13:27 as Kandie led from Kipruto and they started to string out the field a 2:37 sixth kilometre further breaking up the pack But then the pace dipped slightly and Sawe took advantage gaining a gap on his rivals that he wouldn’t relinquish he continued to move ahead and claimed a clear win – a second consecutive victory after his half marathon triumph in Berlin at the start of this month Sabastian Sawe wins the men's 10km in Herzogenaurach (© Getty Images) Kenya’s Irine Jepchumba Kimais also maintained a win streak taking top spot in the women’s 10km in a PB of 30:23 as she held off the challenge from Ethiopia’s Fotyen Tesfay and Kenya’s Agnes Jebet Ngetich who claimed half marathon victories in Barcelona in February and Prague earlier this month improved her previous 10km best of 31:21 that secured her ninth place at this event last year who claimed bronze at the World Cross Country Championships in Bathurst in February finished third in 30:27 as the top three all set PBs Kenya’s Janeth Chepngetich finished fourth in 30:28 and Ethiopia’s 17-year-old Senayet Getachew set a world U20 best of 30:34 to finish fifth Ethiopia’s Eisa narrowly denied her compatriot Senbere Teferi a third consecutive women’s 5km victory in Herzogenaurach as she sprinted to a world U20 best of 14:46 to beat her rival in a photo finish 18-year-old Eisa adds this latest victory on the roads to a CV that already includes a world U20 5000m win on the track in Cali last year and a second place finish in the U20 race at the World Cross Country Championships in Bathurst in February who set the women-only world record of 14:29 at this event in 2021 made a move in the second half of the race but her compatriots Eisa and Gebrzihair were ready to respond The defending champion sprinted towards the finish line and raised her arms in anticipation but Eisa had chased her down and made it to the tape first Gebrzihair finished two seconds behind them while Lemlem Nibret was fourth in 14:57 and Yalemget Yaregal fifth in 15:00 in an Ethiopian top five There was also a close finish in the men’s 5km as Ethiopia’s long-time leader Yomif Kejelcha was surprised by Bahrain’s Birhanu Balew in the final strides and had to settle for second place this time Two-time world indoor 3000m champion Kejelcha was running solo by 3km – reached in 7:45 – but Balew never lost sight and he stormed past Kejelcha at the finish to win in 13:06 while Burundi’s Rodrigue Kwizera was third in a national record of 13:11 on his 5km race debut The women’s half marathon was won by Ethiopia’s Bertukan Welde Sura who finished fourth in the 3000m at the World U20 Championships in Cali last year timed her kick to perfection and won a sprint finish against her more experienced compatriots Nigsti Haftu and Dera Dida a couple of months after her Dubai Marathon win in 2:21:11 Another rising talent won the men’s half marathon 20-year-old Tadese Takele surging away from his rivals over the final kilometre to win in 1:00:04 Waving to the crowds and celebrating on his way to the finish line Takele went from fifth in this event last year – when he set his PB of 59:41 – to first winning by three seconds ahead of Kenya’s Josphat Chumo and Roncer Kipkorir 5km1 Medina Eisa (ETH) 14:462 Senbere Teferi (ETH) 14:463 Girmawit Gebrzihair (ETH) 14:484 Lemlem Nibret (ETH) 14:575 Yalemget Yaregal (ETH) 15:00 10km1 Irine Jepchumba Kimais (KEN) 30:232 Fotyen Tesfay (ETH) 30:263 Agnes Jebet Ngetich (KEN) 30:274 Janeth Chepngetich (KEN) 30:285 Senayet Getachew (ETH) 30:34  Half marathon1 Bertukan Welde (ETH) 1:07:442 Nigsti Haftu (ETH) 1:07:443 Dera Dida (ETH) 1:07:474 Anchinalu Dessie (ETH) 1:07:595 Ayinadis Teshome (ETH) 1:08:10  5km1 Birhanu Balew (BRN) 13:062 Yomif Kejelcha (ETH) 13:063 Rodrigue Kwizera (BDI) 13:114 Addisu Yihune (ETH) 13:225 Ryan Mphahlele (RSA) 13:24  10km1 Sabastian Sawe (KEN) 26:492 Kibiwott Kandie (KEN) 26:533 Nicholas Kipkorir Kimeli (KEN) 26:544 Rhonex Kipruto (KEN) 27:095 Levy Kibet (KEN) 27:14  Half marathon1 Tadese Takele (ETH) 1:00:042 Josphat Chumo (KEN) 1:00:083 Roncer Kipkorir (KEN) 1:00:084 Mathew Kimeli (KEN) 1:00:165 Kennedy Kimutai (KEN) 1:00:24 Results With the completion of the new arena building adidas has finalized the expansion of the "World of Sports" in Herzogenaurach The newly constructed building is reminiscent of a football stadium and offers space for more than 2,000 employees on 52,000 square meters the sporting goods manufacturer is implementing a new communicative areas with privacy for concentrated activities and meetings adidas has been testing this concept in a building specifically built for this purpose adidas Executive Board member responsible for Global Human Resources the adidas employees will gradually move into "Arena" so that in a few weeks time all 5,600 Herzogenaurach based adidas colleagues will be together in one place at "World of Sports" The official inauguration of the Arena building will take place on 9 August 2019 when adidas celebrates its 70th anniversary Adi Dassler founded the sporting goods manufacturer with the 3 stripes on 18 August 1949 in Herzogenaurach The history of the "World of Sports" in the northeast of Herzogenaurach begins in 1999 when adidas moved into the refurbished barracks building "Spikes" the modern office building "Laces" was ready to host 1,700 employees The company kindergarten "World of Kids" opened in 2013 and the fitness studio one year later the “Halftime” building provides employees with an additional company restaurant and meeting rooms Two multi-storey car parks have 3,500 parking spaces There is also a free shuttle bus service to Nuremberg and Fürth for employees "World of Sports" offers numerous sports facilities: a football stadium for some 4,000 spectators tennis and basketball court as well as a climbing tower The facilities can be used individually or as part of numerous courses and events locker rooms and showers are available for employees cycling to work or running during lunch breaks adidas has finalized the expansion of the \"World of Sports\" in Herzogenaurach the adidas employees will gradually move into \"Arena\" so that in a few weeks time all 5,600 Herzogenaurach based adidas colleagues will be together in one place at \"World of Sports\" The history of the \"World of Sports\" in the northeast of Herzogenaurach begins in 1999 when adidas moved into the refurbished barracks building \"Spikes\" the modern office building \"Laces\" was ready to host 1,700 employees The company kindergarten \"World of Kids\" opened in 2013 and the fitness studio one year later \"World of Sports\" offers numerous sports facilities: a football stadium for some 4,000 spectators HERZOGENAURACH Germany (Reuters) - Adidas needs world-class designers brand experts and technical whizzkids to improve its image against U.S but persuading them to move to its headquarters in rural Germany is difficult Adidas has been losing market share to the world's biggest sportswear brand Nike which is seen as far cooler in consumer surveys and is based near the hip U.S Adidas acknowledges it is hard to recruit at its headquarters near the Bavarian town of Herzogenaurach where Under Armour <ua.n> has just overtaken it as No Nike's better than expected earnings on Sept Adidas is responding by locating some key design roles in the United States at the same time as investing heavily in new facilities at its home base near the historic Bavarian town where Adidas was founded by shoe maker Adi Dassler in 1949 "We need a lot of that top talent that is cutting edge in marketing organizations or are coming from top competitors We need an environment that appeals to them," said Steve Fogarty who is responsible for employer branding and digital recruiting "Designers tend to gravitate to very large London and it is a bit harder to convince them to move to the center of Germany." Gaudio announced on Wednesday that Adidas will open a small creative studio in New York's Brooklyn district in 2015 to be led by three young footwear designers he has poached from Nike with a mission to explore design direction for the brand That will complement existing creative centers in Shanghai but the vast majority of the company's hundreds of designers for football training and running products remain based in Herzo Adidas shares are down more than a third this year most recently suffering from a third profit warning in a year in July that the firm blamed in part on a disappointing performance in North America Adidas trades at 17 times expected earnings at a discount to Nike's 22.5 times and fast-growing Under Armour's 58 times Despite the new designers in the United States long-serving Adidas Chief Executive Herbert Hainer remains committed to the company's base in a region proud of its strong economy and companies including BMW About 3,900 of the total Adidas staff of 52,500 work in and around Herzo about a third of them from outside Germany and Hainer said last month the company planned to add 100-150 new staff at its headquarters every year While Bavaria has a reputation for beer festivals Nike's home town of Portland is a city of 600,000 that prides itself on its liberal values and environmental awareness as well as a proliferation of trendy eateries and microbreweries Nike's location in the American northwest also raised questions in its early days in the 1960s with founder and Oregon native Phil Knight saying everybody originally thought it should be located in New England or the South But Portland has since become a magnet for the global footwear industry helped by the relatively short hop to Asian production hubs and a youthful talent pool prompting Adidas to move its North America headquarters there from New Jersey in 1993 is a town of just 24,000 people set in rolling fields though many Adidas staff commute from the nearby university town of Erlangen or the city of Nuremberg gingerbread and sausages but not for the most vibrant nightlife or fashion scene Nuremberg has an airport with direct flights to many cities in Europe but not further afield and there is no train link to Herzo from Nuremberg or Erlangen Herzo's biggest employer is family-owned Schaeffler mostly in technical roles producing precision products for the auto and aerospace industry It is also home to rival sportswear firm Puma <pumg.de> Conscious that it was not the best location for a big global consumer brand Adidas considered leaving Herzo in the 1990s when the company was trying to rebuild its fortunes after flirting with bankruptcy following the death of founder Dassler in 1978 and then his son Horst in 1987 troops from Germany at the end of the Cold War freed up the military base outside Herzo local authorities persuaded Adidas to stay It moved its headquarters to the base in 1998 from an overcrowded office in downtown Herzo and has been expanding the campus ever since Herzogenaurach mayor German Hacker said surveys showed that foreign inhabitants particularly value the high quality of life and security that the town offers "Herzogenaurach is a sheltered and manageable town but you can get to big towns in 10-15 minutes if you want," he said who declined to be named because they still work on a contract basis for Adidas said they left the company because they found living in Bavaria too boring "It is so odd that this company is in the middle of farmland It doesn't have anything to do with style," the person said who spent three years working in Herzo but moved back to Portland last year says the vast majority of staff describe working in Germany as an amazing experience once they arrive He set up a website to extol the virtues of Herzo featuring employees from around the world praising the rural running tracks near the office local beer festivals and the proximity to Alpine ski slopes who often has to get up at the crack of dawn in Portland to speak to colleagues nine hours ahead in Herzo said Adidas does not lose staff due to the location of its base as it is flexible about where people work "While our headquarters is technically in Herzo the opportunity to work in many locations is already here so why invest in moving the headquarters?" he said founded by Adi Dassler's brother Rudolf after the two split a joint business shows the pitfalls of dispersing key staff Puma had based its product management and design team for its lifestyle range in London to be closer to fashion trends but decided last year to move the division to Herzo as it sought to centralize functions as part of a restructuring program Puma is in the process of trying to reaffirm its sporting roots after sales tumbled in recent years Puma had lost its reputation for sports performance gear by moving too far into the fashion business Despite investing in fashion brands like NEO and Originals Adidas has so far stayed true to its sporting heritage Adidas recently announced plans to build two new buildings - with a capacity for 3,600 staff - at its "World of Sports" campus outside Herzo and is about to open a 16-metre-high climbing wall in the grounds The Adidas campus already features sports fields and stylish buildings including a futuristic low-rise "brand center" clad in black glass that opened in 2006 and a marketing and operations office called "Laces" that opened in 2011 and features criss-crossing walkways above a light-filled atrium "You can work in a dull office in the middle of Munich or an awesome office two hours north of Munich," said Christian Dzieia An on-site fitness center with daily yoga and aerobics classes opened last year as well as a bilingual kindergarten for 110 children and a campus canteen revamped with input from German celebrity chef Holger Stromberg "We're hiring a lot of people with a huge passion for sport whose eyes light up when they walk around the campus," said Fogarty where you can walk onto this international campus with a lot of high-tech facilities and then go have lunch in a thousand-year-old Bavarian village."  (editing by Anna Willard and Janet McBride) The German Handball Association (DHB) has published a compilation of the highlights of the visit The handball team is currently completing its training camp in Herzogenaurach in preparation for the upcoming big handball tournament that will begin with the preliminary round against Spain Part of this preparation is the three-nation tournament in Nuremberg where the German team will meet Brazil today and Egypt on Sunday We gave away a selection of tickets to our employees for all matches In a virtual question-and-answer session (Q+A) the players took the time to answer the questions of our PUMA employees In a relaxed atmosphere the squad gave some interesting (and also amusing) insights about their preferred music in the locker room and favorite opponent PUMA employees also learned about the ´battle cry´ the team is planning to use in the next competitions a throwing wall was set up in front of our canteen for the entertainment of our PUMAs The best throwers received signed jerseys and balls The afternoon ended for the team in our PUMA shops The players browsed the latest collections to be in style after their matches It was a historic game against an unusual backdrop: Under the leadership of the two chief executives Herbert Hainer (midfielder) and Jochen Zeitz (goalkeeper) employees of both adidas and PUMA played football together and against each other on Monday With the support of 700 employees of both groups the “Black” team of the two CEOs beat the “White” team 7:5 in a fascinating game In support of the peace initiative PEACE ONE DAY the two sportswear companies sent a fun and unique signal of amicable cooperation Kenya’s Agnes Tirop took 28 seconds off the long-standing women-only world record for 10km while Ethiopia’s Senbere Teferi set an outright world 5km record of 14:30 at the adizero Road To Records event in Herzogenaurach on Sunday Tirop put in a decisive surge with little more than two kilometres to go in the 10km breaking away from fellow Kenyan Sheila Chepkirui before eventually winning in 30:01 Teferi ran away from her opponents after the first kilometre with an incredible solo effort Tirop and Chepkirui were part of a five-woman lead pack during the early stages of the 10km and passed through 4km in 12:07 Tirop and Chepkirui had broken away from the rest of their opponents reaching the half-way point in 15:00 after coving the fifth kilometre in a swift 2:54 Chepkirui then moved in front of her compatriot and tried to force the pace but was unsuccessful in making a break The duo continued to run side by side for the best part of three kilometres but Tirop started her long run for home with about six minutes to go who won the senior world cross-country title as a teenager back in 2015 passed through 9km in 27:07 with a comfortable lead and was still comfortably inside world record pace She didn’t ease back for the final kilometre and covered it in another 2:54 to reach the finish line in 30:01 also inside the previous mark of 30:29 set by Morocco’s Asmae Leghzaoui back in 2002 “I’m so happy to have broken the world record,” said Tirop “I felt the pace was good and Sheila assisted me a lot ensured the event ended on a high as she smashed the world 5km record with 14:29 winning by 25 seconds from Ethiopian teenager Melknat Wudu Six weeks after her sixth-place finish over 5000m at the Olympic Games Teferi ran with the pack for the first kilometre sensing that the pace wasn’t quite fast enough to challenge the world record set off on her own and covered the second kilometre in 2:49 Teferi had an eight-second lead over the chase pack passing 4km in 12:07 and then ended with a 2:52 final kilometre to cross the finish line in 14:29 I knew I was ready to go after this world record a double medallist at the World U20 Championships In the day’s other races, world record-holder Rhonex Kipruto won the men’s 10km in 26:43 while recently crowned world U20 champion Tadese Worku was second in 26:56 Abel Kipchumba was a convincing winner of the men’s half marathon in 58:48 with fellow Kenyan Alexander Mutiso Munyao taking second in 59:20 and Brenda Jepleting added to the Kenyan success with a dominant 1:06:52 victory in the women’s race World Athletics (formerly the International Association of Athletics Federations - IAAF) is the international governing body for the sport of athletics which will be about 123 meters long and 22 meters high and will contain 14.000 square meters of office space will be erected across from the existing PUMAVision Headquarters in Herzogenrauch An 85-meter-long bridge made of 173 tons of steel will serve both as a new landmark and connecting element between the existing headquarters and the new building will stabilize the bridge at the PUMAVision Headquarters Nuremberg-based firm Klaus Krex created the architectural design and dealt with the respective building application Mainly local companies are involved in the construction process a long-time PUMA partner who holds the record for the most games played as part of the German national team said at the groundbreaking event in his hometown Herzogenaurach: “It’s a great honour for me to be involved in the groundbreaking ceremony today My career is closely connected to PUMA and I am happy the company is staying true to my Franconian home of Herzogenaurach I think that the designs for the offices and the ‘PUMA Bridge’ look good and I’m already excited to see what the wild cat’s new home will look like once construction has been completed.” which will be built using around 1.400 tons of steel and roughly 9.500 cubic meters of concrete will include light-flooded open-plan offices with a floor-to-ceiling window front and will be able to be custom arranged for projects and work groups through mobile several sports offers will underline PUMA’s guiding principles with the mission of being the fastest sports brand in the world Not only a gym of roughly 500 square meters will be available for PUMA’s employees but also a large exterior area with a volleyball and basketball court as well as an additional multifunctional area of 500 square meters The new building will meet the same high environmental standards as the adjacent PUMAVision Headquarters A modern concrete core temperature control will ensure sustainable heating and cooling in conjunction with air-water heat pumps while the majority of rinsing water will be provided through a cistern containing 300 cubic meters of rainwater Herzo Werke will manage the supply of district heating PUMA intends to provide charging stations for electric vehicles at the site Ethiopia’s Senbere Teferi cruised to a world-leading time of 14:46.61 when winning the 5000m at the Adidas Boost Meeting in Herzogenaurach The 21-year-old was a silver medallist over 5000m at the IAAF World Championships Beijing 2015 and proved her Olympic preparations are well on track with a superb solo performance Teferi went through 1000m in a steady 2:59.81 then cranked through the gears to reach 2000m in 5:54.97 then summoned an impressive kick over the final lap to come home in 14:46.61 to easily surpass Sally Kipyego’s previous world lead of 14:58.60 Jamaica’s Yohan Blake proved his long journey back to the top is progressing well when taking the men’s 100m in 10.03 (1.1m/s) The 2011 world champion showed impressive power over the final 50 metres to move clear of compatriot Warren Weir shot to fame in 2011 when winning 100m gold at the IAAF World Championships in Daegu but had been well off his best in recent years after a string of injury problems the double Olympic silver medallist proved he may once again be a threat in Rio de Janeiro this summer when running what was then a world-leading 9.95 to win in Kingston last month and this was further proof that his injury problems are firmly behind him Tori Bowie again proved she will be a force to be reckoned with come the Olympics by taking victory in 10.91 (1.2m/s) Trinidad and Tobago’s Michelle-Lee Ahye was runner-up in 11.07 with Britain’s Desiree Henry third in 11.23 currently heads the world list over 100m after her sizzling 10.80 win at the IAAF Diamond League meeting in Doha last week and with Shelly-Ann Fraser-Pryce opting out of action in Shanghai this weekend due to injury problems the US sprinter appears the dominant force in female sprinting at this early stage of the season The men’s 800m saw the emergence of a possible future star of the event as Kenyan teenager Willy Tarbei made his European debut and powered to victory in 1:44.84 The 17-year-old first made his mark internationally when taking gold in the IAAF World Youth Championships Cali 2015 last summer he now appears more than ready to make the step up to senior level With Edwin Meli taking the field through 400m in 51.00 Tarbei was content to sit in the pack alongside Jonathan Kitlit When Kiplagat stepped off the track at 600m Running in a style similar to fellow Kenyan David Rudisha – his tall frame covering the ground with long loping strides – Tarbei powered clear in the home straight to take victory in 1:44.84 Tarbei will next compete at the IAAF World Challenge meeting in Beijing on Wednesday and then in Hengelo There was another Kenyan win in the men’s 1500m as Nixon Chepseba took victory in 3:39.18 ahead of Germany’s Sebastian Keiner The roles were reversed for both nations in the women’s race with Germany’s Maren Kock taking victory in 4:11.96 with Kenya’s Lydia Wafula second in 4:12.89 Gudeta and Gebresilase clock world-leading 10.. a local football club from PUMA’s hometown for a special limited collection of street wear But why would you do a collection with this particular small club Every collection and every product needs to tell a story,” explains our Global Creative Director “And what’s a more authentic story than working with a club so intertwined with our brand and home town What’s more real than a logo that has existed for 100 years?” which is part of our SELECT offering of limited editions includes classic silhouettes from football such as indoor boots All pieces are inspired by PUMA’s hometown and 1 FC Herzogenaurach and include historical elements like the 1 the club’s iconic blue colour as well as our own historical Rudolf Dassler Logo A key element is a special camouflage pattern that is actually made up of the outlines of Herzogenaurach The idea for this graphic element came from Nozomu Imanishi our Head of Creative Design for Apparel and Accessories in Japan He worked on Torsten’s initial design brief to create a collection that is a “fusion of sports performance and history.” After deciding on the products that would get a makeover it was all about collecting inspiration for the 1 photographing the club’s 100-year-old badge on walls and floors – and the small fact of signing the club as a new global asset so we could use the logo “Some of our colleagues thought it was funny that we signed a contract with the 1 our portfolio includes clubs like Arsenal,” said Torsten “But it was worth it to be able to dig into our common history and use the elements in this collection.” FC Herzo collaboration might be limited edition and very locally inspired – but it’s already proving to be popular around the world One of the most important Football Shops in Japan footwear and accessories in its online shop www.sskamo.co.jp Expanding our presence as Official Ball Supplier Dua was introduced by PUMA CEO Bjørn Gulden and talked frankly about her current tour her new album and how she relaxes when she is travelling to a different country every day The event was streamed live to PUMA employees around the world “It was the PUMA team that made me join as an ambassador I felt like you guys understood what I’m about that I like to do things that have a purpose,” she said “It felt like it was the right collaboration for me.” who has been a PUMA brand ambassador since 2020 has been a very productive member of the PUMA Family: She developed her own capsule collection “Flutur” and led the campaigns for important PUMA styles such as the Mayze and the Mayu She also headed PUMA’s brand platform “She Moves Us” which celebrates women who moved sports and culture forward Dua talked about her love for PUMA products “What I loved about the Mayze when I first saw it was: Often girls think whether they should wear a dress or a skirt and that doesn’t always work with trainers and it feels like it has a bit more of an edge It felt like something I would have loved to wear and something my friends would love to wear I felt really connected to it in that way,” Dua said She then took time to answer some of the questions sent in by PUMA employees ahead of the event Apart from doing one hour of yoga every day I like to experience different restaurants but I still like to make the healthier choices and it was great to work on this song with my friends.” “My dad always said: You have to work hard to get a little bit of luck What would have been her other career choice Dua and we hope to see you back again soon Exclusive Sneaker Drops & a Record Breaking Slam Dunk Inside the minds of sporting legends – starting with Usain Bolt adidas announces the return of the third iteration of its renowned ADIZERO: ROAD TO RECORDS the show-stopping event has seen some of the fastest in the world set two world records and nine National records all from adidas’ headquarters in Herzogenaurach The 2023 season is set to deliver the same game-changing performances as some of the world’s fastest athletes gather with one clear goal: to set new records The full line-up of world class athletes – who will be competing in the women’s and men’s 5K 10K and half marathon distance races – will be announced soon but all will be competing in shoes from the record-breaking ADIZERO franchise – including the ADIOS ADIZERO PRO 3 and ADIZERO TAKUMI SEN 9 They will also be joined by adidas legends Haile Gebrselassie and Mary Jepkosgei Keitany Olympic Champion and twice Major Marathon winner Peres Jepchirchir said: “The ADIZERO franchise is quite simply Made To Win and there’s no better place to showcase this than at our HQ for ADIZERO: ROAD TO RECORDS We hope that these great human achievements at the highest level of sport inspire others to take on their own challenges - whether that’s smashing their PB or running their first 5k Moments like this are why we do what we do We’re steadfast in our commitment to create products that help our athletes – of all levels - to push the boundaries of what’s possible for them and achieve their own wins We know that winning means something different to everyone it could be a little progress; running a little further – and faster – each day taking place at the birth site of our legacy we are excited to create a moment that brings our running community together and gives them a chance to make their impossible possible – including in the public 5K – all supported by our own record-breakers shoes packed with the latest innovations and technologies.” To enable viewers from around the world to get in on the action and witness some of the world’s best compete against each other, the event will be live-streamed via the adidas YouTube channel To celebrate the return of ADIZERO: ROAD TO RECORDS, adidas is also inviting its running community to take part in the Road to Records 5K virtual race in the adidas Running app on April 29th To find out more please visit: www.adidas.com/adizero adidas’ History-Making ADIZERO: ROAD TO RECORDS Returns for Third Season By subscribing, you agree to our Terms of Use and Privacy Policy adidas is celebrating a major milestone this year with its 70th anniversary this month the company has opened a sparkling new building at its Herzogenaurach Germany-based headquarters named the “Arena.” The new building was designed in the essence of a soccer stadium and is built on top of 67 filigree columns making it appear as if the structure is floating in the air An architectural stairway greets employees as they walk into the space reportedly accounting for as much energy as it would take to complete a marathon if walked up and down once every day for a year The floorplan was designed with an open workplace concept It’s split into six different sections that represent adidas’ “six key cities” (Los Angeles other highlights of the headquarters include the “Laces” and the “Halftime” buildings which are both themed around the headquarters’ “World of Sports” motif Green hydrogen producer Lhyfe and Schaeffler a leading global supplier to the automotive and industrial sectors have signed an agreement to boost green hydrogen production in Bavaria (Germany) The plan is to build and operate an electrolysis plant on Schaeffler’s factory premises in Herzogenaurach Franconia with a capacity of up to 15 megawatts Other regional players will also be supplied with green hydrogen from the plant at Schaeffler 19 December 2022 – 7.30 am – Lhyfe (Euronext Paris – LHYFE) one of the world’s leading producers of green hydrogen have agreed on a Letter of Intent (LoI) for the production and purchase of green hydrogen The aim is to build and operate an electrolysis plant on Schaeffler’s factory premises in Herzogenaurach the plant will produce regional green hydrogen on an industrial scale Schaeffler intends to not only make its own production climate-neutral but also drive decarbonization forward in the region “We are proud to support a giant company like the Schaeffler AG in its transformation towards a climate-neutral production by 2030” says Luc Graré Head of Central & Eastern Europe Business “The rapid supply of green hydrogen continues to be a massive task Large-scale projects like the one by Schaeffler prove the readiness of the technology provide confidence and security in the market and strengthen the appetite for investment.” The goal is to supply the region with approx Potential customers include municipalities and hydrogen filling stations The waste heat generated by electrolysis will be fed into the industrial processes within the Schaeffler plant “The switch from fossil fuels to renewable energies plays a central role in our goal of climate-neutral production until 2030” said Andreas Schick Member of the Board of Managing Directors for Production Supply Chain Management and Purchasing at Schaeffler AG we have managed to team up with one of the most innovative companies to executive on the green hydrogen plant on our premises in Herzogenaurach The agreement underlines Schaeffler’s commitment to sustainability and hydrogen technology.” Lhyfe enables the regional and local establishment of hydrogen ecosystems and the tailored production of green hydrogen at industrial scale through its production sites