Not that German retail veteran Andreas Feldenkirchen has kept away from it
but in the last years–since closing his Hamburg premium menswear trend store called A
Feldenkirchen in 2012–he was acting on the consulting side developing store and retail concepts for others
be it in fashion or other consumer goods areas.In August 2020 the “retailmind” (which is also the name of his Hamburg-based consulting company) will become store manager himself again when he opens 'Matter – Urban Market'
Located at Schlankreye 71 right next to famous program cinema Holi
meters of sales floor in Hamburg’s bourgeois Hoheluft-West neighborhood
“I think of ‘Matter’ in the sense of a ‘thing’ or a ‘topic,’ but also in the sense of ‘what matters,’ what’s relevant and important
It’s style over hype and trend,” Feldenkirchen says
“This comes with a sustainable approach–not as a strict
but rather as transporting a conscious consumerism by offering meaningful AND aesthetic goods of quality
“Market” stands for the idea of a simple
a platform with a modular and flexible angle
And so the name mirrors the wide range of product categories that Feldenkirchen will put on display: clothing for men and women
home decor and interior (from ceramics to furniture
with a special selection of scented candles)
people might be mostly interested in the fashion assortment that Feldenkirchen will put together: “It will only be a little ready-to-wear
but rather about single products that can all be combined to create a modern yet timeless look.” By now his orders for apparel and footwear include names such as Âme
   Photo: Andreas Feldenkirchen   Store front of Matter - Urban Market in Hamburg  Though Matter - Urban Market will certainly present a very contemporary approach in terms of product offer and design
it might be what has been formerly known as a concept store
What puts it beyond is the multipurpose functionality behind: Matter is first and foremost a retail space
but at the same time it will offer variations of typical retail
such as a DtC marketplace for young designers and brands
and a quarterly three-day long mini market with local offerings and a platform for vintage or pre-loved products
Matter will run on several channels so an online shop is a given: but also when it comes to e-commerce Feldenkirchen keeps a selection
The full product range will not be available; instead the online world is curated and features monthly changing topics/themes connected with a suitable product range
for example “outdoor,” “summer” or even color themes
“I feel this urge to not just consult
from developing the store concept and interior to working with a store team
from writing orders to checking the logistics
from working on the marketing to search for new products and brands
And I would like to prove that retail is not dead
as long as one is brave enough to go new ways and overcome the traditional idea of a retail.” In fact
the main reason for his return is that Feldenkirchen has not only a retail mind
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