Return to homepageCopyright © 2025 and Leo Burnett used NBC's coverage of the third Super Bowl to market Schlitz in this spot.The plummy pitch concludes you're out of beer,\" a tagline created by Leo Burnett in 1966.Burnett handled the company's marketing from 1962 through 1978 advertising Schlitz and Old Milwaukee and introducing Schlitz Malt Liquor and Leo Burnett used NBC's coverage of the third Super Bowl to market Schlitz in this spot you're out of beer,\" a tagline created by Leo Burnett in 1966 Burnett handled the company's marketing from 1962 through 1978 Libraries  A-Z Index  Directories Haley Taylor Schlitz graduated high school at the age of 13. She was accepted into 17 universities but had trouble finding exactly what she was looking for in a school... until she toured TWU. Now, at 16 years old, Taylor Schlitz is graduating with an undergraduate degree in interdisciplinary studies before law school Taylor Schlitz’s parents noticed her losing interest in school After paying to have their daughter privately tested Taylor Schlitz was finally classified as a gifted student Homeschooling allowed her to move faster than a traditional school setting and offered more of a challenge “It gave me the freedom to learn at my own speed,” says Taylor Schlitz “Homeschool forced me to learn how to work from a syllabus the biggest advantage of this system was time “I have the advantage of more time to actually do things I want to pursue I don’t have to wait until 22 to go to law school I will start law school at 16 and finish by 19 Time is a great thing to have more of.” Taylor Schlitz says she chose TWU after realizing she “wanted an academic environment that would embrace me as a girl and help me reach my full potential.” While at TWU Taylor Schlitz found a community of supportive classmates and professors “Even when they found out I was young they didn’t leave me out of discussions They really embraced me and supported me,” she says Taylor Schlitz also represents the College of Professional Education in student senate, is a Minerva Scholar and a member of the Center for Student Leadership and Association of Texas Professional Educators Struggling to be acknowledged as a gifted student inspired Taylor Schlitz to attend law school after graduation She hopes to act as an advocate for greater inclusion in gifted and talented programs “My experience going through that left a lasting impression that many girls and students of color are left out of our nation’s gifted and talented programs,” Taylor Schlitz says “Society will lose out on the potential scientist who cures a major disease the entrepreneur who starts the next Amazon and so much more All because of their gender and/or skin color.” Matt FloresAssistant Vice President, University Communications940-898-3456 mattflores@twu.edu Hop Take words: Dave Infante Last week, Molson Coors Beverage Company told its distributors that it had begun brewing some of its beers to stay fresher for longer. According to a memo first reported by Beer Business Daily the Chicago firm “started packaging beers with the longer shelf life” under “diligent process controls” that were “years in the making” in order to give distributors “more flexibility in how [they] manage inventory and rotate beer at retail” and avoid placement-jeopardizing out-of-stocks but even the casual observer can grasp the potential boon it represents for MC and its wholesalers Cans and bottles of Miller Lite and Miller High Life are slated to stay in code for 26 weeks That could translate into fewer visits to more accounts to stock bigger orders using less fuel On the logistical battlefield of humping beer at scale small process tweaks like this at the mothership can yield big results out in the trade but what industry insiders of a certain age absolutely do is that even the smallest brewhouse adjustments poorly managed have the potential to bleed even the biggest beer brands to death this is known as “the Schlitz mistake,” and buddy it cuts sharper than any wholesaler’s utility knife there are only a few ways to achieve national success in the beer business Simply brewing good beer isn’t really one of them This is why trade types differentiate between “the liquid” and everything else when evaluating the expansion potential of this or that beer brand: Its marketing story and its sales strategy are simply more important to moving volume at scale than what the volume actually is That’s not to say “the liquid” doesn’t matter All the other stuff determines a beer brand’s ceiling Myriad would-be brewing barons have learned this immutable law of lager the hard way scion of Milwaukee’s Schlitz Brewing dynasty the formerly sleepy Miller Brewing Company made newly formidable by Philip Morris’s virtually bottomless warchest and the Securities and Exchange Commission sniffing around what would eventually become a massive payola lawsuit Top-down recipe tweaks being much easier to implement than national improvements to business culture and infrastructure the miracle Uihlein granted was a series of cost-cutting “optimizations” that tanked the once-proud Schlitz brand forever “the company introduced something it had been working on for 10 years called ‘accelerated batch fermentation,’” said Ogle “The fermentation period had been 12 days; this cut it down to two days.” When word got out that Schlitz was selling “green” beer The death spiral tightened with subsequent Uihlein-ushered brewing modifications Schlitz introduced a beer stabilizer called Chill-garde in 1976 but when it interacted with the brand’s foam stabilizer which fixed the flakes but made the product go flat unusually quickly The eventual recall cost the company $1.4 million at the time but the damage to its flagship brand may well have been orders of magnitude higher which had been neck-and-neck with A-B just a decade prior — never recovered If the specter of “the Schlitz mistake” (as the journalist Dan Baum coined the company’s compounding green/flakey/flat fiascoes in “Citizen Coors,” his 2001 history of the Uihleins’ Colorado brewing-dynasty counterparts) wasn’t haunting the research and development team at MC as they worked on the extend-o-matic versions of Millers Lite and High Life the business conditions at that contemporary conglomerate and the technical prowess of its brewhouses and staff I should note here that poor (rich) Bob Uihlein didn’t Schlitz the bed all by himself which owned some 75 percent of the company was willing to forfeit its long-term viability to get those sweet returns but unlike wealthy relatives accustomed to passive income 50 years ago institutional investors today have neither the interest nor the opportunity to meddle with a macrobrewer’s brewing processes at such a granular level man — but its C-suite has discipline and its marketing team is the best in Big Beer right now It’s making these shelf-life adjustments to packaged Miller Lite and High Life (and kegged Coors Light and Coors Banquet bringing all of its half-barrels’ viability to 13 weeks or more) from a fundamentally different corporate position of a Pediococcus infection at MC’s Ohio plant — the complaints racked up millions of views on the platforms in the two weeks before the brewer recalled the brands and liquids themselves are all better than Schlitz’s in the ‘70s But the stakes on mistakes are much higher putting the latter’s ABI-aligned wholesalers in a tough spot… This story is a part of VP Pro, our free platform and newsletter for drinks industry professionals, covering wine, beer, liquor, and beyond. Sign up for VP Pro now! the beer that made Milwaukee famous was at a crossroads for years the nation's second-largest brewer behind Anheuser-Busch and Milwaukee rivals Miller and Pabst A series of bad business decisions — capped by a move in 1976 to add a stabilizing agent that turned its beer hazy — had sparked a customer exodus and Schlitz was looking for ways to cut costs and rebuild market share 1 target for cost-cutting: the giant Milwaukee brewery at what is now King Drive and Galena Street it was the oldest of seven breweries that Schlitz owned around the country an analyst told The New York Times that Schlitz's survival hinged on closing its least-efficient operation — “and that means the Milwaukee plant.” the company denied there were any plans to close the Milwaukee brewery when talks between Schlitz and Local 9 of the Brewery Workers Union broke down "I can tell you that there is no such plan … in existence," John Rourke Schlitz's vice president for public relations told the Milwaukee Sentinel in a story published May 16 When union members voted to reject the company's contract offer — reportedly calling for no increase in pay or benefits and eliminating up to 200 jobs — some in the union speculated that the rumored closing of Schlitz's flagship brewery was a negotiating ploy More than 700 brewery workers went on strike on June 1 It told local retailers they'd be getting beer made at the company's brewery in Memphis And in a move the company insisted wasn't related to the strike Schlitz began shutting down its distribution center on Teutonia Avenue a cost-cutting move that eliminated up to 150 jobs Schlitz management insisted the brewery was safe "Nobody's said we're going to close Milwaukee Sellinger told The Milwaukee Journal in an interview published June 14 was permanently closing the Milwaukee brewery on Sept eliminating the striking brewery workers' jobs The company informed union officials during a session with a federal mediator — a meeting made moot by the news "It was like Pearl Harbor all over again," Leroy Mattmiller a former Marine manning the picket line outside Schlitz told the Milwaukee Sentinel in a story published the next day "Management was sitting there negotiating and then they hit us." accusing Schlitz of negotiating in bad faith said they planned to continue picketing at the brewery till Sept A week before announcing plans to close the plant Schlitz had announced that it had agreed to be acquired by G The La Crosse brewer denied any role in the closing: "This is purely a Schlitz matter," a Heileman spokesman told the Sentinel a week after the brewery closing was announced neither deal happened: Schlitz rejected the Pabst offer and abandoned the Heileman merger after the U.S Department of Justice opposed it on antitrust grounds shut down the rest of the brewer's Milwaukee operations and sold the complex to a Milwaukee developer that converted it into an office park: Schlitz Park The brewery workers were true to their word The now-former Schlitz employees picketed the silent plant until Sept Brew City: The 5 breweries that made Milwaukee famous, from Miller to Schlitz Local preservationists are hoping to protect a 116-year-old former saloon and boarding house linked to the Schlitz Brewing Co by having the two-story brick building at 840 William St Preservation Buffalo Niagara is pursuing the special status for the Schlitz Brewery Tied House a two-story commercial brick building that was constructed in 1909 at the northwest corner of Wilson Street It originally consisted of a saloon on the first floor and boarding rooms upstairs it exclusively served the Milwaukee company's beer to promote it William Street was bustling with activity as an East Side thoroughfare with the streetcar line having begun operations in 1874 It was also near the New York Central railyard Stanislaus Church and the Buffalo Stockyards cattle and pig pens The "tied house" system began in Great Britain but had spread across the United States by the late 19th and early 20th centuries because of intense competition and increased legal restrictions 90% of Buffalo's saloon licenses were controlled by breweries and the Schlitz bar would have competed against saloons tied to the Schreiber Schlitz would even have selected the saloonkeepers for its first decade until Prohibition ended the building's use as a tied saloon But it continued operating illegally as a "speakeasy," despite being raided three times by Prohibition agents in 1924 It was then vacant in the early to mid-1930s a delicatessen and three restaurants until 1953 it was involved with the Ukrainian Club Nasha Hata and the Plast Ukrainian Youth Organization The 3,120-square-foot building with a flat roof features a beveled corner entrance with a concrete insert and "subtle masonry detailing" between the two floors and at the parapet There's also two secondary entrances facing Wilson PBN argued that the building is worthy of preservation for its roots as a tied saloon its links to "the beer that made Milwaukee famous," its history with immigrant working-class Buffalonians that patronized and boarded it and its relationship with Prohibition "The Schlitz Brewery Tied House is an increasingly scarce link to William Street’s history as one of Buffalo’s great commercial arteries," PBN said conveying its original function as a pre-Prohibition saloon and boarding house and retaining the character-defining features of a small-scale commercial block building in the Broadway Fillmore neighborhood." The building's address was originally 740 William but it was changed to 840 after William Street was expanded westward from Michigan Avenue to Broadway in 1929 adding three blocks and multiple addresses at the lower end The building is owned by the estate of Emilian Yemchuk but PBN indicated that it was unclear whether the owners knew of or supported the application The building is also eligible for listing on the State and National Registers of Historic Places The Preservation Board last week allowed the demolition of older warehouse and office buildings at a former scrapyard on Marilla Street in South Buffalo that is being redeveloped into a more modern metals recycling facility and transfer station by Montreal-based American Iron & Metal Co AIM is planning to open what it says will be a modern facility to receive scrap metal from dealers and people sort them and then ship them by rail or truck to shredding facilities elsewhere These buildings are slated for demolition to make way for a new metals recycling and transfer station at 207-267 Marilla St It would reuse an 8-acre site at 267 Marilla at the corner of Marilla and Hopkins streets that has previously been used as a junkyard for more than a century in a highly commercial area with nearby train tracks and two other junkyards the site had been used briefly by Niagara Metals which fought unsuccessfully alongside neighbors to prevent AIM from getting municipal approval to restart the operation Niagara had shut down its operation in 2020 just a year after it took over from Diamond Hurwitz Scrap because it had concluded it wasn’t worth the level of complaints that it was getting from neighbors AIM says the proposed $8 million facility would not accept cars and other large or heavy metal items and would not be crushing And it promises nearby residents that the new facility will look nothing like what they are used to and will operate much differently than any other junkyard which "are in disrepair and are not able to be used for the new operation," according to a letter from project manager Eric Johnson of demolition contractor Zoladz Construction Co Rochester architectural design firm SWBR has opened its first office in downtown Buffalo after steadily gaining business locally in recent years which also has offices in Syracuse and Troy on the first floor of Ellicott Development Co.'s mixed-use tower project that includes the Aloft Hotel Is it another opportunity lost for downtown Buffalo if a planned pro soccer stadium is built in the Valley neighborhood M&T Bank Chairman and CEO Rene Jones said the economy continues to show healthy signs This summer will be a critical for the Buffalo Bills' post-construction goals for the new Highmark Stadium M&T Bank said its profits rose by about 10% Computer Task Group plans to open a security operations center at its Amherst office Work could be starting within the next year on an apartment project on the site for the former Memorial Auditorium A professional soccer stadium is coming to Buffalo, but not downtown Why corporate partnerships are so important to the Buffalo Bills as they prepare to move into their new stadium An Ellicottville company wants tax breaks for an emissions control project mandated by the state A historic Niagara Falls building could be getting an upscale restaurant and the city's first rooftop terrace bar The Buffalo Bills are getting an early start on growing the grass for the new stadium's playing field Former M&T Bank executive Darren King has a new job as head of business banking for Cincinnati-based Fifth Third Canisius University President Steve Stoute returned from a three-week leave of absence Buffalo's CannonDesign has merged with a smart building design firm based in New York City A handful of property owners rushed to put their land up for sale around the new Buffalo Bills stadium in hopes of selling to developers for high prices.  So far, it hasn't happened A Buffalo mushroom farm is moving to a much bigger facility in the Northland complex The University at Buffalo is adding an academic department that focuses on artificial intelligence The Buffalo Next team gives you the big picture on the region’s economic revitalization. Email tips to buffalonext@buffnews.com or reach Buffalo Next Editor David Robinson at 716-849-4435 Email tips to buffalonext@buffnews.com Get the latest local business news delivered FREE to your inbox weekly Email notifications are only sent once a day Get up-to-the-minute news sent straight to your device Account processing issue - the email address may already exist Invalid password or account does not exist Submitting this form below will send a message to your email with a link to change your password An email message containing instructions on how to reset your password has been sent to the email address listed on your account Earlier this year, Helen Boomsma was named a “Woman of Influence” in 2024 by the Milwaukee Business Journal As the executive director of the Schlitz Audubon Nature Center in Bayside Boomsma has left her mark on the Milwaukee community she has helped make the Nature Center a premier destination for conservation has long had a hand in shaping the landscape of Milwaukee She started as a teacher at Milwaukee Area Technical College before spending six years at the Milwaukee School of Engineering She spent 15 years at Marquette University in different capacities including as its senior director of development before accepting her current post at Schlitz Audubon She sat down to talk about her love for her alma mater What does it mean to you to be a “Woman of Influence” … It’s an honor and a privilege to be named because it’s nice for the Journal to recognize not necessarily the individual who’s been named The provides an opportunity to shine a light on some of the special work that all 30 (awardees) of us did and are doing and will continue to do What does it take to be a successful executive director Any good leader must challenge themselves and their team not to be tethered to the same-old It’s a matter of looking out five years and asking yourself and your team What is it that makes us exceptional and distinctive And (then) craft a vision and an idea … and work backwards to build that plan and make it happen have the competency – things like finance and communication are very important but I’ve always parroted Jeb Bartlett from “The West Wing.” Surround yourself with people who are smarter than you are … These are the people that come brimming with ideas What makes Schlitz Audubon Nature Center integral to Milwaukee Schlitz Audubon Nature Center is a 53-year-old nature center This is an incredibly beautiful place for anybody who loves nature and learning about the different types of habitats … We have literally hundreds of different classes every year in everything from wildflowers to tree identification to yoga to art We feature live music in winter and summer We have a collection of 15 captive raptors that have been imprinted and now live with us cell phones … leaving it behind or locking it in your glove compartment and getting out in nature (helps you) leave it all behind and press the reset button It’s good for the community to make sure that they are maintaining a connection with nature and the natural world We’re a great place for people to unplug from their busy chaotic lives and to come and just find a serene sense of peace and personal enjoyment is there any accomplishment you’re particularly proud of I claimed when I first started here that I wanted to convert Schlitz Audubon into a four-star Charity Navigator organization We have now been one every year for four years I wanted to make sure that the community understood that we are a nature center for all people which is one of the reasons why I wanted to convert a portion of our trail system into wheelchair-friendly Anybody and everybody who wishes to reap the many health and emotional benefits from nature would be able to do that I wanted to make sure that we were available to all populations in the city so we have a very large scholarship program – over $50,000 we’ve raised each year for children in the inner city to attend here How did your UWM education help you on the road to success I’m a city girl and it was an urban university that was right smack in the middle of a very interesting I really appreciated the way UWM English faculty would use the deconstruction of literature to apply to all different types of life lessons You really learn how to think and how to apply and how to project ideas How does an English degree help you as the executive director of a nature center It seems like a conservation and environmental science degree might be more useful I’ve got a team of people who run land management and conservation What I am actually running is the business itself ensuring that we have a very compelling value proposition We have a veritable wedding rental business here We are the 14th-most visited attraction in the Greater Milwaukee Area Really what my job is to ensure that we are well-known and we are reaching or exceeding our revenue goals Do you have a favorite area of the Nature Center There’s a trail that goes down to the lakefront It looks like you fell backward into a fairytale It has old wooden stairs and it goes this way and that way; it curves and meanders you’re looking up at woods going straight up and to the right you’re looking straight down at the bluff with the lake right down there Copyright © University of Wisconsin-Milwaukee and University of Wisconsin Board of Regents. MILWAUKEE — The Brown family can breathe easy on their Fourth of July after searching nonstop for a piece of beer history Their historic 1964 Schlitz Beer sign was returned on Thursday but it was too big to get through the front door restore and sell historic brewing memorabilia at their shop Previous Coverage: HISTORIC BEER SIGN STOLEN: Owner shares plea for its return (tmj4.com) A picture from a security camera showed the thieves backing their truck onto the front porch and loading the sign on before speeding off Todd tells TMJ4 that he has been up for nearly a whole day since the sign went missing getting the word out and searching for any clues “It’s priceless,” said Brown on Wednesday when he spoke with TMJ4 The piece was one of only two that he had ever seen The other one was severely damaged by a tornado Watch: Todd Brown tells Mike Beiermeister he's "shaking" after the return of his historic Schlitz sign: giving the thieves one last chance before he would press charges “It’s the Fourth of July; they had immunity until then,” said Brown We were drunk and being stupid," and I’m like The caller said they would return it in 20 minutes so Todd and his family spent their Fourth at the shop so they went to Happy Dough Lucky in Bay View to relax Todd thought they might check out the shop one more time and she starts screaming while I’m driving She says it’s back because they set it over it’s not an air conditioning unit,” said Brown The sign was covered under a tarp and on a pallet on the street in front of their shop Todd then received another call from a woman with a restricted number That still left one obstacle: getting the sign back to its rightful spot Todd went back to social media and put the word out That’s when Heather Henn and her family showed up on Thursday evening it’s just a great thing that it was returned,” said Henn TMJ4 showed up shortly after and helped with the move The sign is now secured on the front porch It will become the focal point for a new museum he’s planning there as a tribute to Milwaukee brewing memorabilia What a better time to get it back,” said Brown Brown is thankful for all who helped spread the word you really can make up for it by just doing the right thing,” said Henn Stream local news and weather 24/7 by searching for “TMJ4” on your device Available for download on Roku, Apple TV, Amazon Fire TV, and more. Report a typo or error // Submit a news tip Report a typo Then you might want to get your hands on these new limited-edition bobbleheads released today To mark National Beer Lover's Day on Saturday, the National Bobblehead Hall of Fame and Museum has unveiled an officially licensed limited-edition Beer Bobblehead Series featuring PBR 17 gallons of beer? Pabst Blue Ribbon offers 180 pack for 180th anniversary. Where to buy Here's what you need to know about the bobbleheads and how to order them According to information from the bobblehead museum the series includes the first bobbleheads of Pabst’s iconic Cool Blue character including a bobblehead featuring Cool Blue in his football attire for the start of football season The Schlitz bobble features the iconic belted globe Schlitz logo These special edition bobbleheads are being produced by the bobblehead museum an official licensee of Pabst Brewing Company The bobbleheads, which will each be individually numbered to 2,024 for the 180th anniversary of the founding of the Pabst Brewing Company, are currently available through the National Bobblehead Hall of Fame and Museum’s online store plus a flat-rate shipping charge of $8 per order including the blue ribbon for “America’s Best” at the 1893 World’s Columbian Exposition A Bavarian immigrant named Valentin Blatz founded the Blatz Brewing Company in Milwaukee in 1851 Its beer is currently produced by the Miller Brewing Company of Milwaukee August Krug founded the Schlitz Brewing Company in Milwaukee in 1849 with ownership passed to Joseph Schlitz in 1858 when he married Krug’s widow Schlitz was bought by Stroh Brewery Company in 1982 and subsequently sold Our new and improved event listing platform powered by City Spark makes browsing upcoming events easier and submitting to the platform a breeze. If you have an event you would like to submit, click here to visit the new submission form See our featured Milwaukee events at the top of the page and filter upcoming events with the "Categories and Search" entry box. If you have any questions, email sophia@shepex.com In honor of Milwaukee Day, the Milwaukee Public Museum has released sneak-peek conceptual images of some Milwaukee elements in its new home The museum's Milwaukee Revealed gallery, an immersive will include an exhibit recreating features of the Schlitz Palm Garden going to the Schlitz Palm Garden," former Mayor Frank Zeidler said in a 2004 Journal Sentinel interview "There was nothing like it for its elegance and appointments." As previously reported, the museum will use the palm garden exhibit to tell the story of Milwaukee's rise as a beer capital which it owed in part to its access to water as well as German and Polish workers in the brewing industry The Schlitz Palm Garden exhibit will include a 16-foot-tall bronze Japanese censer, a reflection of the late 19th-century passion in the U.S This particular censer once sat in the real Schlitz Palm Garden it resides in the museum's Sense of Wonder exhibit MPM also revealed the future location of two other familiar Milwaukee figures in its current collection A former museum director brought the living lion cub here in 1929 then located in the building housing Milwaukee Public Library's Central Library A museum taxidermist stuffed and mounted him he can be found in the museum's Africa gallery Also, the popular Pteranodon model will move to The Mesozoic Hall in the new museum building's Time Travel gallery.Fashioned in 1987 it was at the Mitchell Gallery of Flight aviation museum at General Mitchell International Airport until 2003 it hangs above the entrance to the current museum's Third Planet gallery temporarily closed its third-floor Asia gallery earlier in April to use that space as a staging area in the next step toward its move to a new home at 1310 N More: Milwaukee Public Museum closes a gallery to prepare for move to new building More: The Milwaukee Public Museum reveals some details of the Streets of Old Milwaukee's successor Metamaterials that can change shape, a study to determine how zero gravity conditions of space affect breast cancer, and a chemical-imaging instrument that can see the inside of pharmaceutical tablets are the three new research projects being funded by the UWM Graduate School’s Discovery and Innovation Grant (DIG) program internal seed funding prioritizes new lines of research that have high external funding potential Hats off to the five researchers from the College of Engineering & Applied Science The goal of this project is to invent a metamaterial that can change shape articulate and grasp – like an octopus’ arm Metamaterials are engineered with repeating patterns of nano- and micro-scale structures that create unique properties or motion that cannot be found in conventional materials The research starts with a polymer that produces a small movement when subjected to an electric field This material is then engineered into a metamaterial that amplifies the displacement of the polymer members This means it is capable of locally expanding or contracting to create lifelike movement Many of the potential applications are in the field of robotics The flexibility and potential for integrated sensors can make this an ideal material for soft robotics or the material serves as an artificial muscle for robot mobility The effect of microgravity on breast cancer Changing gravity influences biological processes astronauts can lose muscle mass faster than they would on Earth without proper diet and exercise the effect of reduced or zero gravity on breast cancer development – inhibition or progression – is not fully understood Cheng’s research focuses on the search for new treatments for breast cancer he will use primary cells and patient-derived organoids to examine mammographic density in microgravity Patient-derived organoids are 3D cell cultures that are grown in the lab from tissue samples taken from patients Breast tissue density is considered one of the main risk factors for the disease Results of the project could offer new knowledge of the impact of gravity on biological life and processes.  Hyperspectral spatial-frequency domain imaging of pharmaceutical tablets Sung will develop a nondestructive chemical-imaging instrument that can see the inside of pharmaceutical tablets so that scientists can identify the distribution of their active pharmaceutical ingredients In drugs that are time-released or involve different delivery profiles the active ingredients need to be properly distributed within to be effective in which a single tablet can contain more than one phase of active ingredients This allows a patient who needs to take multiple medications to reduce their dose to a single tablet The ingredients are mixed in such a way that the various active components Existing imaging methods do not work because the tablets are strongly absorbing and highly scattering Sung will overcome these obstacles with cutting-edge hardware and software View all View all An official website of the United States government The Birmingham VA Headache Center of Excellence (HCoE) has recently been designated as a “Hub” which is the highest level in the national HCoE program The Birmingham program will receive an annual budget of $1.1 million to provide headache management to Veterans in the Southeast This announcement includes an opportunity to participate in clinical trials for new headache treatments As the sole Hub in VISN 7 (covering Alabama Birmingham HCoE will expand clinical services to ensure Veterans receive comprehensive and long-term care.  Chronic headache disorders are prevalent among Veterans with nearly 2 million being diagnosed and treated in the past 15 years the Birmingham VA Health Care System has seen a 70% increase in patients needing headache care Chronic headache disorders are connected to war-related injuries including traumatic brain injury oversees the Birmingham VA HCoE as director along with Ms “This is a wonderful opportunity,” states Dr “to help Veterans with debilitating chronic headache with a comprehensive treatment approach Our interdisciplinary care team implements novel therapies to optimize physical therapy and pharmacologic including interventional procedural therapy.”  Schlitz to develop a United Council for Neurologic Subspecialties (UCNS)-certified headache fellowship program in association with the UAB Department of Neurology This program will play a central role in training future headache specialists Professor of Neurology at UAB and Chief of Neurology for the Birmingham VA Health Care System comments that “a multidisciplinary approach is the ideal model for treatment of complex chronic headaches and Dr UPDATE: The beer sign has been returned! Read the latest from Mike Beiermeister here. Todd Brown knows how to hunt for beer and brewery memorabilia His shop, Brewtown Collectibles is filled to the brim with relics of the past and pieces he’s currently restoring 250-pound Schlitz beer sign after thieves snatched it off his shop’s front porch Tuesday evening the thieves backed up onto the front porch and dragged the sign into a truck so we went to all of the scrapyards this morning,” said Brown VIDEO: HISTORIC BEER SIGN STOLEN: Owner shares plea for its return A security picture shared with TMJ4 showed the truck with the sign in the back “It [the chain] was hooked and wrapped around,” said Todd “We were gone for 4-5 minutes when they stole it.” Brown had just gotten the sign on Sunday from Northern Pines Resort in Butternut It was too big to fit through the front door who had only seen one other version of it that was destroyed by a tornado He and his wife were planning to convert their shop into a Milwaukee brewery memorabilia museum and use the sign as a focal point in the near future they are calling on the community to keep an eye out for the sign He shared a message for the people who stole it The Milwaukee Police Department is investigating the theft Please enable JS and disable any ad blocker Hana Taylor Schlitz may look awfully young to be a college graduate who graduated May 10 with a bachelor’s degree in sociology from Texas Woman’s University That now makes her the youngest known person to earn a degree from Texas Woman’s the person who previously held that distinction was Haley Taylor Schlitz who graduated at 16 years and nine months in 2019 Hana followed an academic path not unlike that of Haley and her older brother All three completed high school around 12 years old and enrolled in universities when they were 13 To say these siblings are driven is an understatement Haley graduated from law school and is now a lawyer and Ian graduated from UNT and operates his own video game business Hana was accepted into Texas Woman’s PhD program in sociology and an essay she wrote was published in Newsweek While she has additional years of study to pinpoint a career path she knows she would like to raise awareness about – and help eradicate – tuberculosis Hana was born in a southern village in Ethiopia and her biological mother died of the deadly disease shortly after Hana was born Hana herself was stricken with TB and hospitalized after she was adopted and brought to the United States by her parents and after completing high school she enrolled at Tarrant Community College and later transferred to TWU being inducted into four different honors organizations including Phi Beta Kappa and the National Society of Leadership and Success Knowing the devastating effects tuberculosis can have on developing countries Hana said she wants to pursue a career aimed at ending TB’s grip on communities such as the one in which she was born.  “I am acutely aware that my story is the exception rather than the rule,” Hana wrote in an essay published April 25 in Newsweek “It reinforces my commitment to advocate for those who are still caught in the relentless cycle of this preventable disease.” Hana says she feels a calling to not only save lives from the deadly disease but to usher in generations of new leaders who may bring about positive change To that casual observer who may have seen a teenager crossing a stage for a diploma it could very well be even more breathtaking to see what she does next Denton Campus304 Administration DrDenton, TX 76204(Denton Campus Google Map)940.TWU.2000(940.898.2000) Institute of Health Sciences-Houston Center 6700 Fannin StHouston, TX 77030(Houston Center Google Map)713.794.2000 T. Boone Pickens Institute of Health Sciences-Dallas Center5500 Southwestern Medical Ave.Dallas, TX 75235-7299(Dallas Center Google Map)214.689.6500214.689.6583 fax Joseph Schlitz helped make Milwaukee famous for its beer He owned and operated the Schlitz Brewing Company The company grew into the familiar name most Wisconsinites can recognize Jerry Janiszewski is an Old World Wisconsin volunteer brewer and also a member of the museum's brewing experience committee He shares more about the life and legacy of Joseph Schlitz "It's incredible to examine his life because he only lived for 43 years and he was born in Mainz which back then was called the Kingdom of Prussia He was born in 1831 and he set foot in New York on June 15 of 1849 and made his way to Milwaukee." Schlitz started working as a bookkeeper for August Krug Brewing Company in Milwaukee After marrying the widowed owner of the Krug Brewery Schlitz renamed the company Schlitz Brewing Company and built a new brewery on Third and Walnut streets Janiszewski notes it was the Great Chicago Fire that really got Schlitz rolling The fire burned down many of the Chicago's breweries so Schlitz and other Milwaukee brewers supplied beer to them and later started distributing beer in Chicago Schlitz was traveling to Germany and the ship he was on crashed into rocks near England his family continued to lead the brewery to be the largest in the U.S Janiszewski says the Schlitz company did a lot for the Milwaukee community — for example in 1879 "It was an area where families could picnic in the pavilion go bowling or have a concert at the theater .. Schlitz beer was available to all the adults there to enjoy." Schlitz went on to became the beer that made Milwaukee famous in 1894 and the company also became known for their wonderful beer halls "It's interesting because there's sort of history repeating itself And we can enjoy the craft breweries here in a city beer gardens which sort of vanished and they're coming back And we also have a new generation of beer barons It's neat to see how it's revolving again," he adds Tavern Tuesdays is in partnership with the Wisconsin Historical Society and Old World Wisconsin to bring you stories about beer and brewing in our state We'll be sharing these histories with you leading up to the grand opening of Old World Wisconsin’s new brewing experience Get ready to enjoy a week of free coffee and food words: VinePair Staff a fellow named Bob Uihlein took the reins at what was then a brewery second only to the mighty Anheuser-Busch: the Joseph Schlitz Brewing Company of Milwaukee Schlitz was known nationwide as “the beer that made Milwaukee famous,” and the absolute heavyweight of the day both its liquid and its liquidity would transform into an irrecoverable disarray less than two decades later There are two ways to go bankrupt — gradually or suddenly — but for the Uihlein-backed Schlitz Uihlein bought a fleet of IBM computers and hired a marketing guru from Anheuser-Busch to figure out a growth strategy After investing in automated brewing plants and tweaking the tried-and-true Schlitz recipe to cut back on the cost of ingredients but that glimmer of hope was tragically short-lived Today on the “Taplines” podcast, Dave Infante is joined by recurring guest Maureen Ogle, historian and author of “Ambitious Brew” to recount the downward spiral of the Joseph Schlitz Brewing Company The two discuss how Uihlein and company erased a century’s worth of Schlitz’s industry-leading Milwaukee-born brewing legacy in the ‘60s and ‘70s Listen on Apple Podcasts Listen on Spotify Watch on Youtube every time we so much as touch a toe out of state I’ve put cemeteries on our travel itinerary From garden-like expanses to overgrown boot hills whether they’re the final resting places of the well-known but not that important or the important but not that well-known After realizing that there are a lot of taphophiles (cemetery and/or tombstone enthusiasts) out there I’m finally putting my archive of interesting tombstones to good use and the gravesite of the man who made “the beer that made Milwaukee famous.” Sort of leaving an opening for his young bookkeeper to step in to run the business—and marry his widow Though former bookkeeper Joseph Schlitz renamed the business after himself in 1858 the company didn’t become a household name until disaster struck more than a decade later Wikimedia Commons When the Chicago Fire devastated the Windy City in 1871 the company sent barrels and barrels of beer down the river to their smoldering sister city but also a shrewd one: Many of the big breweries in Chicago had burned to the ground or were severely crippled as a result of the fire Schlitz was able to secure a whole new hops-loving market Joseph Schlitz didn’t live to enjoy his success for long he booked tickets for a European trip via the SS Schiller The ship struck a reef; lifeboats were inadequate and/or damaged so many passengers either drowned or died of hypothermia before rescue arrived in the morning The gravestone at Forest Home Cemetery in Milwaukee is actually a cenotaph a monument erected to a person whose remains are missing or simply located elsewhere the Krug family resumed control of the brewery but couldn’t change the name back due to a stipulation in Schlitz’s will It’s just as well—“When you’re out of Krug you’re out of beer” just doesn’t sound right the founders of the Pabst and Blatz breweries are buried in the same cemetery not to mention some of the founders of Harley Davidson—but I’ll save those stories for future Sightings © 2025 Minute Media - All Rights Reserved Brewing Magnate","relatedPosts",[],[],[],true,4,0,"",{"next":"f6"},["50"],"semantic",{"articles":"f0","articlesQueryURLs":"f1","bySearchQuery":"4s","excludeProperties":"56","excludedIDs":"f2","isFullPost":"f3","limit":"f4","offset":"f5","onlyQueryURLs":"f3","organization":"f6","pagination":"f7","properties":"f8","sourceType":"f9"},{"type":"ez","value":"fa"},{"postsList":"fb"},"Stacy Conradt has been contributing to Mental Floss since 2008 she is especially fond of her work on Split Decision and Mixed Nuts In her spare time (ha) she likes to run badly and visit roadside attractions that make most people cringe She never met an Abe Lincoln tribute she didn't love Mental Floss may receive a commission for purchases made through these links.",{"type":"6k","value":"g8"},"AR_1",{"type":"6k","value":"ga"},"This article contains affiliate links to products selected by our editors as well as products provided to Mental Floss for review purposes d) {\n h = h[d] = h[d] || {\n q: [],\n onReady: function(c){ h.q.push(c) },\n };\n d = o.createElement(u);\n d.async = 1;\n d.src = n;\n n = o.getElementsByTagName(u)[0];\n n.parentNode.insertBefore(d \"https://www.datadoghq-browser-agent.com/us1/v5/datadog-rum.js\" Initialize Datadog RUM and then measure TTFB/FCP\n window.DD_RUM.onReady(function() {\n // 3a Initialize RUM\n window.DD_RUM.init({\n applicationId: 'f3f16add-4ebf-4aad-9bb4-adb13da4d17e',\n clientToken: 'pub53fad8ec1eea29e2f92980d95072da2f',\n site: \"datadoghq.com\",\n service: \"voltax-sites-www.mentalfloss.com\",\n env: \"prod\",\n sessionSampleRate: 100,\n sessionReplaySampleRate: 0,\n trackUserInteractions: true,\n trackResources: true,\n trackLongTasks: true,\n defaultPrivacyLevel: \"mask-user-input\",\n });\n\n // 3b Measure TTFB & FCP once the page fully loads\n window.addEventListener('load' {\n ttfb: ttfb,\n fcp: fcp,\n });\n\n // Optional: log them to console for debugging\n console.log('[Datadog RUM] TTFB:' Wikimedia Commons While Budweiser might be more nationally famous for its team of wagon-towing Clydesdale horses many Milwaukeeans surely recall when our own Schlitz Brewing Co proudly rolled out its 40-horse team for special events like the Circus Parade March is "Bar Month" on OnMilwaukee. Get ready to soak up more bar articles, imbibable stories and cocktailing content all month long. For more of our Bar Month stories click here!  Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point He has published three non-fiction books in Italy – including one about an event in Milwaukee history Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area He has also won awards from the Milwaukee Press Club He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories in that station's most popular podcast.  VA|News Veteran of the Day Today’s #VeteranOfTheDay is Army Veteran Michael Schlitz who served during the Iraq War as a member of a quick reaction force Michael Schlitz was born in 1976 and grew up in many states prompting him to identify simply as an “American.” He joined the Army in March 1996 after graduating high school and planned to attend college afterward during basic training made him fall in love with the Army and he chose to pursue a military career instead Schlitz’s first assignment was at Fort Lewis in Washington he attended air assault school followed by Army Ranger school Following his completion of Ranger training Schlitz watched the 9/11 attacks on television and his reconnaissance unit monitored North Korea in the event of another attack Schlitz returned to Fort Benning and served in staff positions at the Ranger school for four years he deployed with the 10th Mountain Division to an area southwest of Baghdad providing immediate aid to American troops or allies under attack he patrolled for improvised explosive devices (IEDs) along roads Schlitz and his platoon were patrolling for IEDs when one exploded near his Humvee Schlitz sustained extensive burns while three of his fellow soldiers died Schlitz recovered with the support of his family at Brooke Army Medical Center in San Antonio Schlitz medically discharged in March 2010 with the rank of sergeant first class Army Commendation Medal and Army Achievement Medal Schlitz returned to Iraq for Operation Proper Exit a program that allows wounded Veterans to revisit the areas where they were injured and leave on their own terms Schlitz shares his stories as a public speaker for service members and civilians He dedicates much of his time to supporting non-profits and charities for Veterans such as the Gary Sinise Foundation he has been an outspoken advocate for Veterans Do you want to light up the face of a special Veteran Have you been wondering how to tell your Veteran they are special to you VA’s #VeteranOfTheDay social media feature is an opportunity to highlight your Veteran and his/her service It’s easy to nominate a Veteran. Visit our blog post about nominating to learn how to create the best submission This #VeteranOfTheDay profile was created with interviews submitted to the Veterans History Project. The project collects, preserves, and makes accessible the personal accounts of American war Veterans so that future generations may hear directly from Veterans and better understand the realities of war. Find out more at http://www.loc.gov/vets/ Editors: Theresa Lyon and Annabelle Colton ArmyIraqoperation Iraqi freedompurple heartRanger The comments section is for opinions and feedback on this particular article; this is not a customer support channel. If you are looking for assistance, please visit Ask VA or call 1-800-698-2411 never put personally identifiable information (SSAN etc.) or protected health information into the form — it will be deleted for your protection Schlitz for a high school history assignment He seems to be a truly great and humble man I thank him and the rest of our armed forces for their service to our country Thank you for your service Michael Schlitz This week’s Honoring Veterans Spotlight honors the service of Army Veteran Cruz Roque-Vicens Roque-Vicens went on to have a successful career as a sports journalist this week's #HonoringVeterans spotlight honors the service of Army Veteran and NPS employee Charles Barr This week’s Honoring Veterans Spotlight honors the service of Army Veteran Albert Tristan Get more resources at VeteransCrisisLine.net An official website of the U.S. Department of Veterans Affairs Looking for U.S. government information and services?  Visit USA.gov « Back What is one of the "Milwaukee-est" of Milwaukee Airbnbs is tucked away in Bay View between Howell Avenue and the Kinnickinnic River Cheers! It's Bar Month at OnMilwaukee – so get ready to drink up more bar articles, imbibable stories and cocktailing content, brought to you by Potawatomi Casino Hotel and Miller Lite. Thirsty for more? To find even more bar content, click here!  One perk of my job is that when I go places folks who know my Urban Spelunking series are not only willing Like when I was invited up to scale the turret atop the former Schlitz Stock and Malt House Your browser is not supported for this experience.We recommend using Chrome Stay up-to-date and in-the-know with everything MKE Read great stories and find insider tips about Milwaukee located on the beautiful shores of Lake Michigan features 6 miles of hiking trails winding through 185 acres of forests Our Raptor Program features 15 birds of prey Our stunning and sustainably designed building just 15 minutes north of downtown Milwaukee Schlitz Audubon provides a wheelchair-friendly facility and trails We welcome all those interested in birding for a guided bird walk The return of spring is both musical and colorful as songbirds return home to Wisconsin from their winter habitats stretching from Central to South America We’ll search for these spring migrants among the Center’s diverse ecosystems This is a great opportunity for new birders to learn and practice bird identification This hike is led by one of our staff or a Wisconsin Master Naturalist We will meet in front of the Visitor Center and begin our walk at the bird feeders This program will take place entirely outdoors The return of spring is both musical and colorful as songbirds return home to Wisconsin from their winter habitats stretching from Join us for our annual Raptors in Focus Photoshoot featuring our feathered ambassadors This is a unique opportunity to photograph eagles and owls up close and learn about their species The birds will be on the trails in natural settings giving you an advantage to take exceptional photographs This program takes place entirely outdoors Schlitz Audubon’s Raptor Ambassador Program brings you face-to-face with some of Bay View’s most iconic birds of prey From the Bald Eagle to the Great Horned Owl learn what makes each of these creatures a unique and important part of our ecosystem who are cared for in captivity because they cannot be released back into the wild have amazing stories to tell and will leave an impression on people of all ages This program is FREE, and no registration is required. Learn more. Schlitz Audubon’s Raptor Ambassador Program brings you face-to-face with some of Bay View’s most iconic birds of prey Join a welcoming community of bird enthusiasts on the second Wednesday of the month Anyone aged 14 and older who is interested in learning more about birds You will learn and enhance your identification skills from experienced birders Your host is Schlitz Audubon Environmental Educator Laine Cotteleer. Our co-host is Dan Panetti, owner of Wild Birds Unlimited in Mequon They will lead a hike to search for spring migrants such as colorful and musical warblers woods and meadows to see who is active in the evening We will meet in front of the Visitor Center to begin our walk by the bird feeders Optional donation supports habitat preservation at the Center Join us in the Great Hall of our Visitor Center to meet one or two birds from our Raptor Program and adaptations that are unique to that bird Our Raptor Program educates about raptor ecology, conservation, and these birds’ important roles in the ecosystem. Our col­lection emphasizes raptors – hawks, owls, eagles, and falcons – but also includes an American Crow. Each of our resident birds is not releasable to the wild and is in our permanent care Free with membership or admission Enjoy an elegant evening dedicated to the wild birds and resident raptors of Schlitz Audubon and you will experience them like never before Bask in the Center's stunning natural surroundings and our Great Hall's warm grandeur as you enjoy a creative Enjoy the excitement of up-close encounters with our majestic live birds Browse our enticing silent auction offerings and embrace the thrill of our live auction All proceeds benefit our raptors as well as the important education and conservation work that is central to our mission Local +1 (414) 273-3950Email: info@milwaukee.org This website uses cookies to ensure you get the best experience on our website Learn more about our privacy policies After losing her mother and battling early health challenges Hana Taylor Schlitz was adopted by an American family she is set to become the youngest graduate in the HERstory of Texas Woman's University in May 2024 as she begins her PhD in Sociology at Texas Woman's University Hana embodies the university's motto to "Boldly Go," continuing her pursuit to significantly impact social change through her research and studies Translations may contain inaccuracies—please refer to the original content leaving behind no photographs or baby books to remember her by she held me for a fleeting moment—our first and last together a treatable disease that cruelly robbed us of a future together I was ten months old and severely underweight when I was adopted and brought to the United States I was thrust into a battle for life that many children in Ethiopia—and around the world—never survive I am incredibly fortunate to have been adopted by a family not only filled with love but also equipped to fight the disease that claimed my biological mother ensured that I received the care necessary to not only survive but also to thrive I am acutely aware that my story is the exception rather than the rule It reinforces my commitment to advocate for those who are still caught in the relentless cycle of this preventable disease Thanks to the life-saving treatment I received at Kaiser Hospital in Oakland and the long-term care provided by our nation's public health infrastructure But this narrative extends beyond my recovery—it is a stark reminder of the global fight against TB that continues to claim lives I often find myself pondering the fate of countless children who or Malala Yousafzai have been lost to a disease that we have the means to treat and prevent Such thoughts are a somber reminder of the harsh realities faced by many around the world According to the World Health Organization, TB is one of the top 10 causes of death worldwide These aren't just numbers—they represent potential leaders and caretakers whose contributions to the world will never be realized My recovery from tuberculosis (TB) was not just a testament to medical science but also to the strength of the public health infrastructure in the United States that supported my treatment The trajectory of my life shifted dramatically due to the medical care and opportunities I received a stark contrast to the fate my biological mother met Robust health systems like this are not universally available particularly in the parts of the world where I was born This disparity inspires my commitment to advocate for international support and policy-making that strengthen health systems globally especially in low and middle-income countries I am driven by the mission to ensure that every child has access to the same level of care that enabled me to survive and thrive This commitment influenced my decision to pursue a PhD in sociology a field that provides a lens to examine the complex interactions between society and disease—interactions I have personally lived through My journey from that small village in Ethiopia to soon becoming the youngest graduate in the history of Texas Woman's University reflects a broader issue they shed light on a devastating reality that affects countless others—lives and potential futures lost to a disease that remains untreated and rampant in many parts of the world As I prepare to graduate from Texas Woman's University the youngest in its storied history since its founding in 1901 I am both honored and excited to join my sister in this unique legacy—gratefully stepping forward from the record she once set Reflecting on what my early graduation symbolizes I feel a profound connection to this achievement I reflect on what my early graduation symbolizes It is not just an academic achievement; it is a call to action It is a plea to the global community to recommit to the fight against TB to not only save lives but to unlock the potential of millions more who could change the world are on the rise again in the United States We cannot afford to lose more lives to a condition that should belong in the past more visionaries who can face the challenges of tomorrow We cannot allow tuberculosis to continue stealing mothers from their children or potential leaders from our future My journey from a small village in Ethiopia to becoming a PhD candidate in Sociology at age 16 is not just a personal triumph it is a powerful demonstration of what is possible when we dedicate ourselves to eradicating TB Now is the time to champion a world where every child has the opportunity to leave their mark—a world rich with promise shaped by our shared efforts and possibilities she is set to become the youngest graduate in the history of Texas Woman's University in May 2024 Do you have a unique experience or personal story to share? See our Reader Submissions Guide and then email the My Turn team at myturn@newsweek.com Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground Newsletters in your inbox See all By: Evan Bindelglass 4:00 pm on August 23 Adaptive reuse is more than a buzzword It’s one big way for cities to keep their pasts from ending up in landfills Structures for which the originally intended use is no longer viable are converted for another purpose at the corner with George Street and opposite Melrose Street Schlitz left in 1982 and a series of other tenants occupied in the following decades the five-story building sold for $33.7 million and developers Hornig Capital Partners and Savanna have been converting it for office use There is still a sky bridge connected to the warehouse across the way with half being for 95 Evergreen’s second floor and the other half being for the warehouse massive vertical letters spelling “EVRGRN” were on the front of the building Pillai said the idea was to show potential tenants a “your name here” idea it’s still possible that signage of some sort will end up in that spot The rendering also shows a retail space on the George Street corner but that will only be built out if a tenant is found They were salvaged from an Abercrombie & Fitch store on Fifth Avenue in Manhattan The lobby features 8,500 backlit glass bottles similar to those that would have been used by Schlitz The ones on the wall have the bottom facing out and the sections swing open for maintenance access Wall bottles in lobby of 95 Evergreen Avenue Wall bottle panel opened for access in lobby of 95 Evergreen Avenue The ones on the ceiling have the tops facing out Ceiling bottles in lobby of 95 Evergreen Avenue The lobby is Pillai’s favorite part of the project and it’s actually a repurposing of the loading dock It’s envisioned that a coffee shop or small café will occupy the space A sliding door can separate the office entrance from the retail space after business hours The lobby’s waiting area doesn’t forget the building’s history The upper levels have large floorplates and an impressive view of the city skyline The fenestrations were originally for industrial use but have been extended down to accommodate office use so potential tenants can see the found conditions and compare them to the renovated floors The fourth and fifth floors share an even larger space This terrace is envisioned for the occupant of the upper floors but could be divided for use by multiple tenants or the building as a whole View from terrace atop 95 Evergreen Avenue The solar panels on the roof were there before the developers took possession of the building and they are hoping for LEED Silver certification but the architect sent over a few before-and-after shots that show the building as the developers found it and how it looks Subscribe to YIMBY’s daily e-mail Follow YIMBYgram for real-time photo updates Like YIMBY on Facebook Follow YIMBY’s Twitter for the latest in YIMBYnews Excellent job of repurposing from factory building to office building It shows that it can be done with imagination Eighty Five HUNDRED Bottles Of Beer On The Wall !!!!!……..THAT Is Gonna’ Be One LONG Song!! light and number can show the symbol of building obviously ga('send', 'event', 'beautyofblock', 'Impression', 'https://newyorkyimby.com/wp-content/uploads/2025/04/Standard_336x280-100-2.jpg', { nonInteraction: true }); ADVERTISEMENT ga('send', 'event', 'PCRichards Builders Division', 'Impression', 'https://newyorkyimby.com/wp-content/uploads/2025/05/PCR_Beko_Compact_YIMB_336x280.jpg', { nonInteraction: true }); ga('send', 'event', 'yimby+', 'Impression', 'https://newyorkyimby.com/wp-content/uploads/2024/01/image.png', { nonInteraction: true }); Follow on Instagram var sb_instagram_js_options = {"font_method":"svg","placeholder":"https:\/\/newyorkyimby.com\/wp-content\/plugins\/instagram-feed\/img\/placeholder.png","resized_url":"https:\/\/newyorkyimby.com\/wp-content\/uploads\/sb-instagram-feed-images\/","ajax_url":"https:\/\/newyorkyimby.com\/wp-admin\/admin-ajax.php"}; © COPYRIGHT New York YIMBY® LLC YIMBY IS A REGISTERED TRADEMARK OF NIKOLAI FEDAK / NEW YORK YIMBY LLC The restaurant and bar has a long history which dates back to 1938 But nostalgia isn't enough to keep a restaurant afloat during these tough times As a passionate champion of the local dining scene Lori has reimagined the restaurant critic's role into that of a trusted dining concierge guiding food lovers to delightful culinary discoveries and memorable experiences Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop fed by insatiable curiosity and fueled by the people whose stories entwine with every dish Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food" Her work has garnered journalism awards from entities including the Milwaukee Press Club Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association writing or planning for TV and radio spots you’ll find Lori seeking out adventures with her husband Paul snuggling with her cats and looking for ways to make a difference Activating this feature will stop all interaction and design based motions and animations on the site for the duration of your visit Activating this feature will create a focus area on the screen that will follow your mouse to eliminate distractions From squeaky fresh cheese curds to the Frozen Tundra of Lambeau Field nothing complements all that the state of Wisconsin has to offer more than an ice-cold beer – and there’s perhaps no better nostalgic beer than a Schlitz it’s the “beer that made Milwaukee famous.” Once the largest producer of beer in the country Joseph Schlitz Brewery – which closed in the early 1980s – employed 3,000 people at its peak more than 4,000 people work in the office park that stands in the brewery’s place and soon Jacobs’ Milwaukee team of 200+ will join them Our Milwaukee office is relocating to the 32-acre Schlitz Park joining the likes of Time Warner and the Milwaukee Bucks later this month Located just north of downtown and bordering the Milwaukee River Schlitz Park is still home to several of the brewery’s original buildings Among these buildings is the Bottlehouse where our new offices will reside the two Schlitz Bottlehouse buildings were connected into a single building upgrading 90,000- square-feet of office space – including the 14,650-square-foot second floor space now being renovated by our team Housed in cream city brick and original timber the Bottlehouse’s will offer an open-concept flexible space and include collaborative work areas and a breakroom with a garage door that can be opened to accommodate larger staff meetings and celebrations common conference area created when the two original Bottlehouse buildings merged in 2012 Connected to miles of walking and bicycling trails including the Milwaukee RiverWalk our new downtown office location also offers access to Schlitz Park’s free fitness centers and wellness services The campus features a free bike rental service and during the summer the office park partners with a local food center to provide a weekly pop-up farmer’s market Milwaukee School of Engineering is also located just across from Schlitz Park offering enhanced opportunities for local STEM engagement and possible internship opportunities $30 million-dollar renovation has brought more than 4,200 jobs to the region and reinvigorated a historical portion of Milwaukee’s downtown with updated office recreational and green spaces – and a unique tie to Milwaukee’s brewing past Tied-houses - taverns built and owned by breweries - helped make Milwaukee a city of corner bars More than a century after the tied-house boom in Brew City these structures have become an iconic architectural feature of the city words: Ashlie Hughes For more on Schlitz’s infamous 1977 ad campaign, tune in to the Taplines Podcast episode: Schlitz’s Epic Self-Inflicted Downfall Then a series of business decisions, including a disastrous ad campaign, dubbed the “Drink Schlitz or I’ll kill you” campaign precipitated the downfall of America’s biggest beer brand Schlitz lost its top title to another quintessential American beer brand: Anheuser-Busch Although it still held its own as the nation’s second-largest-producing brewery its drop in ranking would be a sign of things to come In an effort to stem its declining sales and improve its spiraling reputation, the company hired an ad agency, Leo Burnett & Co., to launch four television spots. The commercials featured actors portraying fierce Schlitz loyalists, including a fictional boxer and a lumberjack with a “pet” cougar an off-screen voice asks if they’d like to try a different beer than Schlitz and the macho men respond with vaguely menacing comments (“I’m gonna play Picasso and put you on the canvas!”) The ads’ tagline was leaving viewers uneasy and wondering if they had just been threatened by their favorite (or formerly favorite) beer brand Schlitz pulled the commercials off the air and fired their ad men But the ads would achieve a lasting infamy Their failure during such a critical time for the brand proved to be detrimental to its already-crumbling reputation Although it has fallen from grace as one of America’s most popular beers Schlitz is still alive today and remains a sentimental favorite in the Midwest Crestlight Capital and TPG Real Estate continue to refresh and create better connections within their 32-acre Schlitz Park office campus. That work also continues to install objects from the brewery's past. Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side. He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press. With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert. He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry. In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club. He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.  The song comes from the archive of Steely Dan's longtime engineer Roger Nichols in Music | July 24th, 2023 5 Comments Some­where between the record­ing of their first and sec­ond albums (1972–1973), Steely Dan wrote a jin­gle to pro­mote Schlitz, “the beer that made Mil­wau­kee famous.” Accord­ing to Amer­i­can Song­writer, the jin­gle “fea­tures Steely Dan jazz fusion along with Fagen singing Once around life / Once around livin’ / Once around beer / And you’ll keep around Schlitz.” Schlitz nev­er ulti­mate­ly used the track. The song includ­ed lyrics that Fagen trans­lat­ed from Span­ish to Eng­lish: When I get home from a hard day’s work / He says he likes to grab for all the gus­to he can get / ‘Cause you only go around one time.” Appar­ent­ly the word “grab” came from the Span­ish word “coger,” which is also a Span­ish slang word for sex­u­al inter­course and the jin­gle nev­er reached the pub­lic via Amer­i­can Song­writer If you would like to sign up for Open Culture’s free email newslet­ter, please find it here Decon­struct­ing Steely Dan: The Band That Was More Than Just a Band How Steely Dan Wrote “Dea­con Blues,” the Song Audio­philes Use to Test High-End Stere­os How Steely Dan Went Through Sev­en Gui­tarists and Dozens of Hours of Tape to Get the Per­fect Gui­tar Solo on “Peg” by OC | Permalink | Comments (5) | We’re hop­ing to rely on our loy­al read­ers rather than errat­ic ads. To sup­port Open Cul­ture’s edu­ca­tion­al mis­sion, please con­sid­er mak­ing a dona­tion. We accept Pay­Pal, Ven­mo (@openculture), Patre­on and Cryp­to! Please find all options here. We thank you! HEY I loved steely­dan I seen them athe­ist 16 time’s but I think who made the band was Don­ald Fagen excel­lent I like Beck­er 👍🏽 too its great to had seen them excel­lent 😄 😀 OKAY JUST SUMET IT THANKS MARK SCIRROTTO CHOW Fagens solo work sounds just like Steely to me Much respect for Beck­er but I faced it years ago Going to see him in a few months because I bet he won’t skip abeat XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> Open Culture scours the web for the best educational media We find the free courses and audio books you need the language lessons & educational videos you want