Please read the details and accept the service to enable rating function
The legendary entrepreneur Hubert Schöffel passed away at the age of 88
he fell asleep peacefully in the closest circle of his family
Schöffel senior managed the family business from Schwabmünchen for over three decades - from the late 1950s to the early 1990s
With his visions and his right feeling for the needs of his customers, Hubert Schöffel turned the sock distribution of the time into a successful and coveted outdoor brand that today stands for premium quality and tradition. Until the end he was an honorary board member of the management of the family business Schöffel and can still be found regularly at the company headquarters.
The fact that Hubert Schöffel, born in 1930, specialized in outdoor clothing is obvious when you look at his biography. His father was one of the founding members of the German Alpine Association and gave him his wanderlust.
The young Hubert Schöffel spent every weekend "from Friday morning to Monday evening in the mountains" - preferably in the Ötztal, Stubaital or Zillertal.
The collective agreements also brought moderate prosperity, including sport and physical activity. At this point Hubert Schöffel knew that the time had come for something new: "I was determined to focus on sports, hiking and mountaineering and skiing.
The company employs around 230 people and generates annual sales of 100 million euros. It is headed by Peter Schöffel, born in 1961 - the son of Hubert Schöffel. 
ISPO Munich will take place from 30. NOV. - 02. DEC. 2025 at the Trade Fair Center Messe München.
This website is using a security service to protect itself from online attacks. The action you just performed triggered the security solution. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data.
You can email the site owner to let them know you were blocked. Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page.
Jung von Matt Brand Identity and Schöffel present a sharpened brand design. The focus is on authentic nature experiences and a sharpened profile as a trust brand.
Schöffel, the traditional family business from Schwabmünchen, known for its high-quality outdoor clothing, has fundamentally refreshed its brand design with Jung von Matt Brand Identity. The aim was not only to modernize the Schöffel brand visually, but also to reinterpret its central message: I'm out. This claim stands for the attitude to life of experiencing nature as a source of peace and strength and forms the heart of the brand identity.
With the further developed brand, Schöffel wants to offer its target group an even more authentic and self-determined experience of nature. This message needs to be communicated clearly and consistently both internally for employees and externally for customers.
Jung von Matt brand Identity carried out a comprehensive brand audit, followed by a brand positioning and design workshop. The brand experts translated the brand's key assets, such as high quality and longevity, into a new, contemporary design.
The adapted Schöffel brand design is characterized by a clear, minimalist aesthetic that is both timeless and modern. To achieve this, the Schöffel seam was developed as a striking element - a visual component that symbolizes quality, durability and the connection to nature.
Responsible at Schöffel: Stefan Merkt (CEO Schöffel Sportbekleidung GmbH), Stefan Ostertag (CMO/CDO Schöffel Sportbekleidung GmbH). Responsible at Jung von Matt Brand Identity: Christina Widmann (Executive Design Director), Dr. Thomas Deigendesch (Managing Partner), Micha Niederhäuser (Design), Pablo Scheidegger (Design),Lukas Gebhardt (Motion), Inna Schill (Consulting).
 View this post on Instagram            </a><a href="https://www.instagram.com/p/DG-H6GoqkNp/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Soccer Laduma (@soccer_laduma)</a>
<a href="javascript:;" class="menu__back icon icon-arrow_back pull-left"></a>Local
<a href="javascript:;" class="menu__back icon icon-arrow_back pull-left"></a>International
<a href="javascript:;" class="menu__back icon icon-arrow_back pull-left"></a>Off The Pitch
<a href="javascript:;" class="menu__back icon icon-arrow_back pull-left"></a>Podcasts &amp; Videos
<a href="/local/sa-players-abroad">SA-Players-Abroad </a>
	Daylon Claasen is set to make his competitive debut for 1860 Munich today in their first game of the Bundesliga II season against Kaiserslautern
The 24-year-old Bafana Bafana man recently signed for the German side after leaving Polish club
and has already managed to find the back of the net for his new team
including a brace last week in the 3-1 win over Schwabm&uuml;nchen
with the first game of the season upon him
Claasen will be hoping to continue his impressive form of pre-season into competitive action as his career in Germany begins
	1860 and Kaiserslautern are the last two Bundesliga II teams to get their campaigns underway after the league's other 16 teams battled it out over the weekend
	Claasen's new side have big aspirations this season as they begin life under new ownership and have their hearts set on returning to Germany's top tier for the 2015/16 season
	<a href="http://www.snl24.com/soccerladuma/transfers/">Transfer Centre:</a>	<a href="http://www.snl24.com/soccerladuma/transfers/">Click here to stay up to date with the latest PSL and international transfers in our Transfer Centre.</a>