Advertiser DisclosureAdvertiser Disclosure 61 Published Articles 3583 Edited Articles Opinions and recommendations are ours alone The author stayed as an invited guest of Virgin Red and neither Son Bunyola nor its parent company had input in any part of this review Despite being in the points and miles game for 5 years there are still nice surprises to be had and plenty of things still to experience Son Bunyola on the Spanish island of Mallorca is one of them Redeeming Virgin Points for flights with Virgin Atlantic is something I’ve talked about many times before but it was news to me that you can also use Virgin Points to stay at Virgin Limited Edition Hotels such as Son Bunyola I was invited by Virgin Red to experience the hotel which recently reopened in the summer of 2024 after being taken over by the Virgin Group As this was a passion project of Richard Branson I couldn’t wait to check it out for myself Son Bunyola is 1 of just 9 exclusive Virgin Limited Edition properties Booking isn’t quite as simple as making a search and redeeming your points. You can either call Virgin Limited Edition at 929-526-3034 or send your preferred dates to enquiriesusa@virginlimitededition.com the entry-level Mountain View room costs between $500 and $1,200 per night There’s a lot more to the Virgin Red loyalty program than meets the eye. Sign up today and you could be staying at Son Bonyula on points before you know it I’d highly recommend renting a car to drive the 40 minutes from Palma International Airport (PMI) Taxis and Uber are readily available but are on the more expensive side Given the resort’s location on the island’s jagged northwestern coastline and proximity to popular towns and villages like Deià you’ll thank yourself for having a car and being able to do some exploring you’ll likely want to make the most of exploring the surrounding breathtaking UNESCO World Heritage Site which you can explore right from the finca (estate) The only nonstop flight from North America to Palma is a seasonal service with United from Newark (EWR). Consider our guide to the best ways to fly to Spain with points and miles I was confused as to why Google Maps said I hadn’t arrived at my destination even though there were still about 5 minutes of driving left That’s because the road then twisted and turned with dozens of hairpins until I finally reached the finca at the bottom of the valley I took the photo below about three-quarters of the way down He asked for the keys to my car and my luggage which he said would be delivered to my room I spent all of a few minutes at the reception desk only to sign the usual forms and hand over a credit card for incidentals I was invited to enjoy a welcome drink out on the patio I was pleasantly surprised to be offered a drink of my choice rather than just the usual something simple like a house wine or beer I felt very welcome as I soaked in the stunning surroundings of my home for the next 2 nights The finca only has 29 rooms. The entry-level room is a Mountain View room, which goes for around $549 per night in low season. For larger groups, the hotel also offers 3 luxury villas which range from $2,084 to $5,922 per night the hotel treated me to a wonderful 2 nights in the 3-story Tower Suite this would have cost around $2,745 per night On the entry level was a homey living space with a large curved sofa and a cabinet housing the minibar and snacks I spent a cozy couple of hours here relaxing in front of the TV on my last night Following the curved staircase up a level was the bedroom and bathroom It was clear that a lot of planning went into the design of this circular room The small space housed both the bedroom and the bathroom and had everything I needed without feeling cramped I found a wardrobe and a double sink on the right side of the bed The amenities I found at the sink were locally sourced with sustainability in mind The handwash and body lotion — which both smelled delicious — could be found in Son Bunyola-branded refillable dispensers A small basket underneath the sink contained additional amenities such as a nail file and shower cap in sustainable cardboard packaging The door to the lavatory was between the sink and the bathrobe was so soft I wanted to take it home with me as I tend to live out of my suitcase for stays of 2 nights or less I’d love it if these just came as standard in every hotel room there was enough space in the full-size wardrobe which also housed a small set of drawers and a safe the wardrobe also contained a Sonos speaker should I have been unfortunate enough that the rain in Spain did not fall mainly on the plain (as the old British saying goes) It came complete with powerful rainfall and handheld showerheads and a view of the surrounding area of natural beauty While we’re on the topic of sustainability I love it when hotels replenish bedside water with glass bottles rather than plastic Son Bunyola offers its guests a pair of traditional Mallorcan plimsols The Son Buyola logo embossed onto the towels added even more of a touch of class Branding was clearly of high importance when designing the finca given that Virgin is a well-known brand the world over Thanks to the almost complete darkness that could be achieved thanks to the room’s solid wood shutters I slept soundly and felt incredibly well-rested both mornings The cozy king-size bed also assisted in such heavenly slumber On the top of the turret was a spacious terrace where I enjoyed my morning espresso The hotel provides a bunch of complimentary daily activities The latter just so happened to be on the itinerary on my first night Sommelier Jaime gave us great insights into the making and flavors of local Mallorcan wines I spent much of my time on the property thoroughly enjoying exploring the 810-acre grounds which are part of the UNESCO World Heritage site The grounds stretch all the way down to the small cluster of buildings you can see in the photo below The best way to get around is to use the complimentary mountain bikes I also had a map of the vast estate that showed points of interest Whether you hop on a bike or head out on foot I implore you to follow the trail down to the beach wild beach with pebbles and stones rather than sand as there’s not a chiringuito (a beach bar) in sight Even though the beach is accessible to the public I ended up at Port d’es Canonge where I found a beach popular with paddleboarders The descent to the beach was enough activity for the day and they sent a buggy to pick me up from the first beach With only a small number of rooms and lots of activities around the estate for guests to occupy themselves with While doing laps in the 92-foot (28-meter) heated pool I was blessed with stunning views of the coastline and Mediterranean Sea I never had trouble finding a free sun lounger with its accompanying umbrella It was blissful to relax and unwind by the pool with such an incredible backdrop The infinity Jacuzzi at the end of the pool made for an even better spot to appreciate the views In the corner is a little pool bar that serves up snacks and drinks throughout the day I found a number of sun loungers away from the pool There is also a large sun terrace area a level below the pool area I went to check out what was on offer at the gym You can imagine I was a tad disappointed when I clocked which building the gym was in it is chock-full of equipment like exercise balls and I still managed to get in a decent workout Next to the gym is a beach volleyball court that could provide hours of fun for families or groups of friends An honorary mention must go to the tennis court and spa neither of which I got around to checking out during my stay The property boasts 2 incredible restaurants given its location in the middle of nowhere I ate at the property both evenings and paid for food and drinks Breakfast is served each morning at Sa Terrassa The views over the Mediterranean from the terrace presumably where the restaurant got its name Should the weather not have been in my favor In addition to a colorful continental breakfast spread guests could choose from an à la carte menu I love to see a huge selection of fresh fruit at a breakfast buffet — especially mango I started each morning with a portion of my favorites It was very easy to be tempted by the freshly baked cakes and cookies These included some treats I’d never seen before and didn’t think to ask about I guess they’re some kind of local Mallorcan delicacy A mention also has to go to this display of pastries and muffins They would’ve gone down perfectly with a dollop from the jams and spreads made locally in Sóller I ordered my usual egg white omelet from the à la carte menu with a side of sourdough bread The award-winning Sa Terrassa restaurant also came highly recommended for dinner as much for the setting as for the dining experience We shared a couple of portions of croquetas to start — a classic Spanish dish After our waiter David said this classic Mallorcan pork dish was a must and they were extremely happy with their choice and several Aperol Spritz drinks (at $21 each) the bill for 3 adults and 1 child came to $410 Given the amount of food we ordered and the quality of the dishes I could have happily eaten at Sa Terassa on my second night I popped into the restaurant earlier in the afternoon to reserve a table looking over the pool so I could enjoy the sunset Watching the colors of the mountains change as the sun went down was magical I’m not sure how well I managed to hide my shock at this portion of ceviche after thinking it was a main course The combination of Peruvian flavors packed a punch but didn’t quite satisfy my hunger I forwent my rule against no red meat after Niko said the beef sliders were an absolute must Even though I could appreciate just how great they tasted they made me realize I hadn’t missed the taste of red meat and probably will continue not eating it the only element of a hosted stay that could potentially be deemed biased is the service from the quality of the food to the comfiness of the bed and perceived value for money So when a hotel hosts me or knows I’m writing a review I always pay extra attention to interactions between staff and other hotel guests to make sure I’m not receiving any special treatment I can put my hand on my heart and say that each and every staff member I encountered displayed the highest level of customer service possible with all guests Five-star service is as much about the little things as the grand gestures: simple guest-focused touches like having mosquito spray on hand at dinner such as the hotel asking when I wanted to check out so they could take my luggage to the car and have it waiting for me at reception Before driving back to Palma to return the rental car I remember feeling a sense of profound relaxation and gratitude for what truly were 3 days of bliss The word “paradise” often evokes the idea of white sand and some remote location in the middle of the ocean and I relate it more to a feeling than as an aesthetic Son Bunyola is a unique version of paradise that you should add to your bucket list for your next visit to Europe It’s “see you again soon” rather than “goodbye.”Featured Image Credit: Daniel Ross. All images credited to Daniel Ross unless otherwise noted.Frequently Asked QuestionsWhere is Son Bunyola Son Bunyola is near a small town called Banyalbufar on the northwest coast of Mallorca Richard Branson owns a group of hotels called the Virgin Limited Edition You can fly nonstop from Newark (EWR) to Palma de Mallorca (PMI) with United Airlines there are number of single-stop options via hubs across Europe such as Frankfurt (FRA) The information regarding the Virgin Red Rewards World Elite Mastercard was independently collected by Upgraded Points and not provided nor reviewed by the issuer Daniel has loved aviation and travel his entire life He earned a Master of Science in Air Transport Management and has written about travel and aviation in publications like Simple Flying Plus — expert strategies to maximize your points & miles by joining our (free) newsletter We respect your privacy. This site is protected by reCAPTCHA. Google's privacy policy  and terms of service  apply OFFER ENDING SOONChase Sapphire Preferred® Card LIMITED TIME TRAVEL OFFERThe Business Platinum Card® from American Express BEST LOUNGE ACCESSThe Platinum Card® from American Express Privacy Policy | All Guides | Terms & Conditions | Web Accessibility Policy | Cookie Policy travel information and ancillary information concerning travel and credit cards The information provided is for informational purposes only and should not be considered financial LLC uses reasonable efforts to maintain accurate information on the site — and prior to applying for any credit card offers found on UpgradedPoints.com all visitors should review other features of such credit cards including but not limited to interest rates and should determine the suitability of such credit cards considering their own individual financial position as an Amazon Associate we earn from qualifying purchases Editorial Disclosure: The content featured on UpgradedPoints.com has not been influenced or reviewed by the credit card companies mentioned comments and analyses are the responsibility of the author(s) and not any Advertiser or credit card issuer Contributor"}],"headline":"Book a week of Balearic sun and the Balearic Sea glimmering on the horizon Opening a hotel here had been Sir Richard Branson’s plan for decades; he bought the Son Bunyola estate in the 1990s and finally made his vision a reality by opening this Virgin Limited Edition hotel in 2023 Set in a blissfully peaceful nature reserve Son Bunyola is a 15-minute drive from the closest village and a 20-minute walk from the coast an abundance of courteous staff are on hand to swiftly solve any issues along with unlimited digital access to The Times and The Sunday Times you can enjoy a collection of travel offers and competitions curated by our trusted travel partners especially for Times+ members"}}]}]}]},{"name":"paywall","children":[{"name":"paragraph","children":[{"name":"italic","children":[{"name":"text","children":[],"attributes":{"value":"This article contains affiliate links Sir Richard Branson’s vision of restoring this 16th-century estate to its former glory has been flawlessly executed by local architects Gras Reynes Architectural Studio and Palma-based interior designers Rialto Living Each of the 27 rooms and suites has its own individual charm; starting at 25 sq m the ground-floor Deluxe Mountain View rooms feel more spacious than they are thanks to private outdoor terraces Elegant stone bathrooms come with twin sinks "}},{"name":"italic","children":[{"name":"text","children":[],"attributes":{"value":"espardenyes"}}]},{"name":"text","children":[],"attributes":{"value":" (Mallorcan espadrilles) and hair straighteners the other is from the 19th) may not be the most practical but their scene-stealing dramatic flair is hard to beat The estate is also home to three villas: the four-bedroom Sa Terra Rotja and Son Balagueret with historical elements such as wooden carpentry both serving Mediterranean dishes using mainly local produce some of which is grown in Son Bunyola’s gardens and orchards Ingredients include organic herbs and vegetables as well as honey from the estate’s own beehives Vines have also been re-planted to grow the local malvasia grape variety with a view to launching Son Bunyola wine in 2026 inviting guests to gawk at the views from its stunning terrace while tucking into local specialities like the mouthwatering seafood paella or Balearic pizza (known in these parts as coca) topped with goat’s cheeses and fresh veggies housed within the estate’s historic olive press such as cold melon and almond soup or fried squid with coconut and kimchi salad Guests can enjoy complimentary yoga or paid personal training sessions spectacular hiking and cycling through the Tramuntana mountains tennis at the on-site court (rackets and balls provided) and kayaking from the estate’s rocky private beach Those with a less sporty disposition can learn to cook paella taste local wine (a 30-minute introductory session is complimentary) or unleash their inner Picasso at the painting classes led by a local artist at an extra cost There’s a spa with two treatment rooms and a small There are no specific facilities for children invigorating walks in postcard-perfect surroundings The hotel is a 20-minute walk from the water but the rocky beach is not suited to lounging (although you can go for a swim in the crystal-clear water providing you borrow some water shoes from the hotel) The nearest village of Banyalbufar has a couple of restaurants along some rather treacherous mountain roads you will find the larger towns of Esporles and Valldemossa (the hotel provides a complimentary shuttle to all three) Guests should note that while the hotel and its facilities are accessible advice and deals"}}]},{"name":"text","children":[],"attributes":{"value":" "}},{"name":"link","children":[{"name":"italic","children":[{"name":"text","children":[],"attributes":{"value":"here"}}]}],"attributes":{"href":"https://link.thetimes.co.uk/join/74t/signup-travel"}}]}]}]},"summary({\"maxCharCount\":200})":{"type":"json","json":[{"name":"paragraph","children":[{"name":"text","attributes":{"value":"No part of Mallorca is more idyllic than the northwest coast a Belmond Hotel review: an exclusive Mallorcan hideaway","id":"b0b6ed4a-c6af-43f2-b237-274cd5f210ce","label":null,"publicationName":"TIMES","publishedTime":"2024-11-20T16:21:52.000Z","updatedTime":"2025-01-14T16:44:38.000Z","section":null,"shortIdentifier":"9th3sp3xh","shortHeadline":"La Residencia a Belmond Hotel review: an exclusive Mallorcan hideaway","seoDescription":"Read La Residencia location and 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the action in Mallorca takes place by the beach or in the city The TimesNo part of Mallorca is more idyllic than the northwest coast from March to November; villas are available all year Become a subscriber and Score 10/10To say Son Bunyola is chic is somewhat of an understatement espardenyes (Mallorcan espadrilles) and hair straighteners The three-storey Tower Suites in the turrets of the two defence towers (one dates from the 13th century stone arches and wrought ironwork to create a tasteful and elegant yet deliciously warm and cosy feel Sa Terrassa is open for breakfast (served à la carte and buffet-style and brimming with local delicacies like Mallorcan organic honey and ensaimada pastries from a nearby bakery) • More great hotels in Mallorca• Best all-inclusive hotels in Mallorca Score 9/10Son Bunyola is rather remote but has an array of activities to keep guests entertained Score 8/10If your ideal Mallorca holiday involves kicking back by a lush the surrounding terrain is rocky and hilly Price B&B doubles from £430Restaurant mains from £22Family-friendly YAccessible Y Isabelle Kliger was a guest of Son Bunyola (virginlimitededition.com) • Best family hotels in Mallorca• Best affordable hotels in Mallorca Sign up to the Times Travel newsletter for weekly inspiration, advice and deals here The finca sits at the heart of our 1,300 Son Bunyola estate and the main building traces back to the 16th century. However, a medieval defense tower is attached to the finca and it dates back to the 13th century. It’s incredible to see this structure alive again, and home to one of the property’s Tower Suites. Over the years, we learnt how the site played an important agricultural role in the past – with its own olive, almond and citrus trees; and its own vineyard used throughout the 19th century. The team has worked hard to nurture this beautiful landscape, so that by 2024 our citrus, almonds and olive trees will bear fruit. We have also re-planted the 2.5-hectare vineyard to grow the local grape variety and re-produce our very own Malvasia wine from 2026. Wonderful. View this post on Instagram A post shared by Richard Branson (@richardbranson) To bring the story to life in a different way he spoke passionately about expanding the kitchen garden and using the produce in new and exciting ways to elevate traditional dishes one of our gardeners told us about a spring we didn’t know about on the estate The team set to work clearing the overgrown area on the estate and This will be a fruitful area for Samuel to develop an even larger and more magnificent vegetable garden It was also brilliant to see Samuel working with Yassine Khalal at the Son Bunyola launch celebrations Yassine is our delightful chef at Kasbah Tamadot (Virgin Limited Edition’s property in Morocco) who has worked with us for many years and makes one of my favourite dishes – Chicken Tagine it was fascinating to learn more about the people who have inhabited the estate over the years we learnt how sailors from an Italian shipwreck were nursed back to health at Son Bunyola in 1917 and how some of our team today lived in the finca as children in the 1970s 80% of the team who work at the hotel are Spanish and 50% are from Mallorca These numbers will only grow higher over time - adding another dimension to the finca’s story Restoring this history and the beautiful surroundings of the estate also meant we were very focussed on sustainability and energy conservation I was so impressed by the level of detail the team went to in this department Hot water is pre-heated using energy collected from the air conditioning and refrigeration cooling systems while the boiler is powered by recycled wood chippings The hotel’s thermal insulation has also been upgraded and the building has its own water purification system meaning that 100% of the wastewater is purified and reused to irrigate the gardens There are no plastic bottles or straws to be seen and the rooms are decorated with flowers picked from the estate We also keep a number of different animals on the estate including chickens to produce eggs I love how the story of the finca is carried through the interiors of the hotel too Coordinated by the Mallorcan-based designers at Rialto Living and Gras Architects every detail has been carefully considered to celebrate the finca’s history From wall and floor tiles to the original staircase and a chapel alter - original features have been restored throughout so you can really sense the history when you step inside Honouring this heritage was always central to its restoration and the team also re-purposed original features wherever they could wooden doors are now bespoke coffee tables in the rooms which still houses the historic olive press is now also home to a tapas restaurant Walking through the hotel, I was so happy to see a whole collection of items hand-made by artisans at the Eve Branson Foundation – a social enterprise set up by my mum and embroidered napkins – the textiles have been beautifully hand-woven by women at the Tamgounssi Weaving Centre The property works hand-in-hand with the foundation to train local Berber women in a variety of traditional Moroccan crafts and provide them with a sustainable income and an understanding of entrepreneurship It’s incredible to realise six artisan spent over two months making the bathmats using careful needlework to loop and knot the yarn hundreds of times over Meanwhile each rug took about eight days to weave onto a horizontal loom It's so inspiring to look back at the history of Son Bunyola Thank you to everyone who has worked so hard over the past two decades to keep this story alive and to let people enjoy the estate for so many years to come Mission Statement: to assist the integration of foreign residents living in Spain and this is never more accurate than when you establish yourself as a foreign resident in a new country Being able to quickly familiarise yourself with the culture and customs can help ease the transition during a challenging time This is why Euro Weekly News makes it our mission to provide you with a free news resource in English that covers both regional and national Spanish news – anything that we feel you will benefit from knowing as you integrate into your new community and live your best life in Spain you can forget about translating articles from Spanish into awkward English that probably don’t make much sense Let us be your convenient and essential guide to all things that will likely affect you as a foreign resident living in Spain One of the best university supported annual events is the regular Undie Runs which students in the USA have been undertaking since around 2001 According to the Guinness Book of World Records a run that took place in Salt Lake City Utah in 2011 had the most number of participants ever at 2,270 This concept has been picked up in Bunyola and for several years now a number of teams have taken part in an annual Underwear Run with the latest taking place on Saturday September 14 It’s really all quite tasteful with teams wearing matching underwear and rather than a race it’s an excuse to have a bit of fun and parade through the town to the amusement of the watching crowd The former mayor of the municipality threw his support behind  the concept and actually took part wearing a specially designed pair of pants in the past Subscribe to our Euro Weekly News alerts to get the latest stories into your inbox Euro Weekly News is the leading English language newspaper in Spain by delivering news with a social conscience we are proud to be the voice for the expat communities who now call Spain home With around half a million print readers a week and over 1.5 million web views per month EWN has the biggest readership of any English language newspaper in Spain The paper prints over 150 news stories a week with many hundreds more on the web – no one else even comes close Our publication has won numerous awards over the last 25 years including Best Free Newspaper of the Year (Premios AEEPP) Company of the Year (Costa del Sol Business Awards) and Collaboration with Foreigners honours (Mijas Town Hall) All of this comes at ZERO cost to our readers All our print and online content always has been and always will be FREE OF CHARGE Download our media pack in either English or Spanish Sir Richard Branson's Virgin Limited Edition just opened a Mallorca resort on a 15th-century farm Jennifer Bradley Franklin is an Atlanta-based multi-platform journalist and author her work has appeared in the Wall Street Journal Adam Slama/Courtesy of Virgin Limited Edition Jennifer Bradley Franklin/Travel + Leisure MallorcaRichard Branson returns to the Balearic island with his first hotel here for 20 years – a sustainably minded finca with unbeatable coast views and an intent to revive the area’s ecosystemAll listings featured on Condé Nast Traveller are independently selected by our editors creating – like all the best hotels – a believable world of its own goats jingle-jangling their bells and a solitary eagle riding the thermals it’s easy to forget about the millions of visitors who descend on Mallorca every summer This is the island’s rugged north-west coast and its history is etched on the landscape from neolithic remains to the dry-stone walls and terraces built by the Moors to grow almonds and olives and medieval watchtowers looking out to sea – the building boom of the 1960s Son Bunyola occupies a natural amphitheatre with an extensive terrace looking down over a small village to the bay below and the striking Sa Foradada rock formation: to reach this view try walking in a straight line through the hotel’s entrance courtyard and bar and then out to a circular fountain – it’s a single-shot cinematic moment of pure hotel drama Mostly Spanish, with many from Mallorca, the team are likeable and down to earth, working under the watchful eye of general manager Vincent Padioleau, who worked at La Residencia before Branson sold it to Belmond. One of the housekeeping staff is an accomplished flamenco dancer – he might be persuaded to show you a move or two. One of the bedrooms – Room 1 – as been designed for wheelchair users, while there’s easy access to the restaurant and bar, and to the spa via a lift. Yes, while there aren’t a lot of facilities for children there’s a smaller pool by the main one, and inflatable floats to paddle around on. You can take a buggy down to the tennis court, and a farm tour to meet the donkeys, peacocks and sheep – though it’s probably better suited for teens who will appreciate the bike trails around the estate and adventure sports in the area. The original three villas, with private pools, have been updated and are still part of the estate; they can be self-catered although guests can eat in the hotel’s two restaurants. A fourth villa is set to be restored to contain 12 hotel suites, opening in 2025. The hotel spa is small but very accomplished, run by locally based Gaia Natural Products with a short menu of treatments using island oils. Sir Richard Branson's collection of award-winning luxury hotels and retreats is pleased to announce that its newest addition to the portfolio and the three luxurious villas on its stunning 1,300-acre estate in Mallorca's Tramuntana Mountains are set to re-open on 1st March 2024 and will remain open year-round The highly anticipated Son Bunyola Hotel opened in June last year following a meticulous restoration project to sympathetically bring back to life a 16th century finca building at the heart of the Son Bunyola estate as a 27-bedroom small luxury hotel The new hotel opened in June for the full summer season guests will be welcomed all year-round to enjoy the mild Mallorcan climate in the winter months and take full advantage of all that the UNESCO World Heritage Site has to offer including a plethora of world-class hiking and cycling routes straight from the hotel's doorstep as well as a varied programme of wellness and cultural activities on offer Guests can take part in a weekly-changing programme of complimentary activities each day to relax and enlighten including A group of people riding bikesDescription automatically generatedyoga and Pilates and tennis coaching sessions on the estate's own court with stunning sea and mountain views Further add-on activities available include guided hiking and cycling with the hotel's own bikes at the ready kayak tours from the estate's unique beach location painting classes with local artist Marcelina Etchegaray and perfume workshops with local brand Gaia Natural Products A swimming pool in a houseDescription automatically generatedFor those simply looking to relax and switch-off Son Bunyola Hotel's impressive 28-metre azure swimming pool overlooking the estate's vineyards and breathtaking views beyond to the famous Sa Foradada is the ideal place to unwind Guests looking for a more private home-from-home holiday experience can choose to stay in one of the three luxurious villas two of which have been newly refurbished for 2024 in the same style of the hotel's elegantly relaxed décor designed by Palma-based Rialto Living Each of the four- or five-bedroom villas benefits from its own private pool as well as use of the facilities of the estate such as the tennis and beach tennis/volleyball courts and the hotel's two restaurants will also be open seven days a week all year-round from March serving contemporary Mediterranean cuisine featuring home-grown Sa Terrassa welcomes guests of the hotel and villas as well as local visitors wishing to dine for lunch and dinner opening in June and housed in the historic olive press will open five days a week during the high season only serving a playful take on street food and tapas to hotel guests Hotel website Brand OwnerVirgin Hotels 2023Photo: Courtesy of Son BunyolaSave this storySaveSave this storySaveAll products featured on Vogue are independently selected by our editors we may receive compensation from retailers and/or from purchases of products through these links Along the northern coastline of Mallorca lies the Serra de Tramuntana sheer-sided mountain range that not only boasts the most spectacular scenery on the entire island but some of the richest history in all the Balearics There are caves and stone towers that bear traces of inhabitance from neolithic times as well as the visible legacy of its booming medieval olive oil trade in the terraced farmlands that spill down the tumbling rock faces as Mallorca transformed into a tourist capital throughout the late 20th century this region—which is now UNESCO-protected—remained free of the overdevelopment that has affected other corners of the island meaning a deeply atmospheric shroud of history still hangs over it After building two private villas on the estate Branson spent many years attempting to transform the central farmhouse but after being repeatedly denied planning permission to do so Branson began steadily building a portfolio of luxury resorts under the Virgin Limited Edition brand—spanning island retreats in the Caribbean and a ski lodge in Switzerland—and when Son Bunyola came back on the market in 2015 the estate has been reborn as the sprawling getaway Branson always envisioned it could one day be consisting of 26 bedrooms and three villas available for private rental Photo: Adam SlamaIt’s not hard to see why Branson always thought of Son Bunyola as the one that got away. Driving to the Tramuntana from Palma airport you’ll cross the flat suburban plains of the city’s outskirts before swooping up to the narrow roads that weave their way through its peaks Once you’ve crested the top and begin winding your way down the side of the mountains that face out towards the Mediterranean the great unveiling of the area’s epic scenery begins: red-bricked church spires poke up from the forest as clusters of perfectly preserved villages reveal themselves green-and-gray topography of the mountain range rises beyond defaultPhoto: Courtesy of Son BunyolaA few kilometers ahead of the picturesque village of Banyalbufar lies a turning that will take you through a set of imposing gates and down a road that wriggles its way towards the coastline the breathtaking setting of Son Bunyola appears: Situated within an enormous bay the gentle curvature of its undulating olive groves is set dramatically against the glittering azure of the Mediterranean Right in the center of this picture postcard vista sits the estate’s crown jewel: a cream-colored finca dating back to the 16th century and featuring two fortress-like turrets shimmering like a mirage in the summer heat Photo: Adam SlamaMake your way all the way up to its gates and any illusions of having stepped back in time are quickly dispelled: The service here is as slick and efficient as it comes You’ll be ushered through to the finca’s elegant inner courtyard—where you can have a seat on a cushioned rattan sofa surrounded by potted palms and colorful local ceramics—and then once you’ve completed the breezy check-in process led out to the terrace for a welcome spritz or sangria you’ll catch your first glimpse of the Slim Aarons-worthy 28-meter pool fringed by striped garden parasols and with a waiter hovering in the far corner to serve sunbathing guests their afternoon refreshments defaultPhoto: Courtesy of Son BunyolaWhen it comes time to check into your room or suite (assuming you’re able to pull yourself away from that view for a minute) you’ll either be heading up to one of the rooms in the main house itself—all featuring unique layouts and filled with idiosyncratic architectural details; bonus points if you manage to snag the suite with a living area in the turret and private access to take in the views from the top—or over to the adjoining “tafona” wing which houses the property’s historic olive press The interiors channel a spirit of deluxe simplicity with subtle nods to Mallorcan traditions (terracotta flooring wooden window shutters) rendered sleeker and more contemporary and a palette of deep blues and ochre reds that nods to the surrounding landscape; the emphasis here is firmly on bringing the outside in If you choose to do nothing but laze on your bed in the middle of a baking hot afternoon with just the sound of wind rustling through the olive trees and the distant bleat of a goat that’s very much part of the intended experience Photo: Adam SlamaAs delightful as all this might be—and that’s without even mentioning the small but perfectly formed spa where you can enjoy massages and facials using local organic products—the real magic of Son Bunyola lies in its spirit of adventure (Branson is not exactly known for shying away from daredevil exploits after all.) The Serra de Tramuntana is a hiker’s paradise while both mountain bikes and e-bikes—depending on your threshold for burning thighs—are available for those looking to explore the 1,300-acre estate and beyond on wheels If it’s something more leisurely you’re after the staff will happily whizz you down in a golf buggy to the impossibly scenic tennis court for a pre-breakfast knock around or share the timetable for the complimentary yoga sessions on the lawn overlooking the olive groves or arrange paddleboarding classes down at the private beach to explore the coves and lagoons that dot the nearby shoreline amid all these activities you’re likely to work up an appetite—an eventuality that the hotel very much has covered Galdón’s farm-to-table approach means the culinary offerings are as fresh as they come with the hotel’s star restaurant Sa Terrassa featuring a seasonal tasting menu that included a gorgeously fragrant seafood paella and chargrilled Iberian pork (Son Bunyola’s sustainability credentials also include zero plastics recycling wastewater to irrigate the gardens and an extensive tree replanting program.) A second restaurant serving tapas along with a boutique selling local hand-crafted wares; it turns out that in what is certainly the first instance anyone has heard of post-pandemic the hotel was actually able to open ahead of schedule this summer Photo: Adam SlamaEverything Son Bunyola has to offer the opportunity to tune out from the world in this sleepy spellbinding corner of the Mediterranean—is underlined by that view the sun begins to disappear behind an eddy of evening cloud and the terrace is bathed in the honey-colored light so particular to this part of the world why Branson always held out hope he might reclaim this slice of paradise: It may have been nearly three decades since he first came across the property but its most exciting chapter is only just beginning The Danish Home Lighting Trend That Can Improve Your Mental Health In America’s Cities, Saunas Are Becoming the Hottest Social Spot Millie Bobby Brown Shares Her Favorite Paella Recipe—and Details About Her Wedding to Jake Bongiovi A Day-by-Day Guide to Hiking the Legendary Nakasendo Trail in Japan Never miss a Vogue moment and get unlimited digital access for just $2 $1 per month Richard Branson's latest luxury hotel, Son Bunyola Hotel and Villas, is ready to welcome visitors. It is one of a number of properties that sits within the Virgin Limited Edition portfolio his personal selection of exceptional luxury travel experiences that encompass exclusive private islands and award-winning safari lodges worldwide Located in the Tramuntana Mountains of Mallorca it enjoys an unparalleled location and a rich historical past The main finca dates from the 16th century and has been meticulously restored over two decades showcasing intricate details such as floor tiles Son Bunyola joins three further villas on the expansive 1,300-acre estate plus three miles of sparkling Mediterranean coastline Expect 26 impeccably styled rooms and suites thoughtfully conceived by local interior designer GRAS Reynés Arquitecto renowned for their Mallorcan charm and inviting ambience showcase two stunning showcase suites with terraces the hotel features two unique Tower Suites one of which was once a medieval defense tower dating back to the 13th century offering panoramic views of the mountains and sea Rates at San Bunyola start from €600 per room per night on a bed and breakfast basis Owner Richard Branson says: "Today marks a momentous day as we open our beautiful hotel The north-west coast of Mallorca has always held a special place in my heart ever since I visited as a young boy with my parents and our team has taken great care in bringing it back to life I truly believe we have secured the best and most unspoiled location on the island with its three miles of pristine coastline set against the backdrop of the stunning Tramuntana Mountains The hotel also offers a comprehensive wellness programme allowing guests to partake in outdoor yoga sessions walks around the UNESCO World Heritage Site and book massages (there are only two treatment rooms general manager of Son Bunyola Hotel and Villas says: "This is such an exciting time as we introduce the first European hotel for Virgin Limited Edition I couldn't be prouder of this passion project which undoubtedly embodies all the values and experiences that Virgin Limited Edition is known for set in one of Mallorca's most incredible locations "Community has always been at the heart of our DNA and we are grateful for the support we've received from our local partners with over 80 per cent of our staff being Spanish This is just the beginning for Son Bunyola as we not only aim to create one of the finest luxury hotels in Mallorca but also revive the estate's agricultural side which once flourished with farmland and vineyards "We have already planted over 200 trees and anticipate producing our own olives and almonds by next year The beautiful hotel sits on the same UNESCO world heritage site estate as the three villas we have there - Sa Terra Rotja I’ve loved Mallorca ever since I was a little kid and first visited with my Mum and Dad before falling in love with the Son Bunyola villas and estate Virgin Limited Edition have made the villas so special but there was another part of the estate we always wanted to restore – a 16th century finca nestled into the estate site The finca has some of the highest protection levels given to historical buildings so this meant years of meticulous planning many historical and archaeological studies Over 20 years after first setting eyes on the crumbling finca it’s incredible to see it brought back to life I spent a few days exploring the hotel and the estate and having Spanish BBQ’s under the hot Spanish sun - with cicada’s humming in the air as I truly believe it’s one of the best areas for cycling in the world We weaved up and down steep hills and sharp corners before stopping to explore another finca on the site that we’d like to develop (more on this soon) I decided to take a short-cut which involved climbing across a fallen tree and I think they loved going off the beaten track I love how the whole Son Bunyola estate is open for everyone to enjoy and the team even cut a hole in the fence so the neighbours can pick mushrooms on the property We actually only have a fence so we can keep the sheep in It's also the thoughtful details that make the place so special 16th century doors have been re-purposed as coffee tables and traditional Mallorcan design features are perfectly paired with unique pieces of art – including a very special piece from my talented sister there are 7,000 magnificent olive trees – some of which are up to 2,000 years old Lindy’s beautiful drawing of this tree adds to the natural beauty of the estate so well The hotel is also dotted with lovely décor made by Moroccan artisans training at the Eve Branson Foundation (a charity set up by my wonderful late mum) There is a beautiful vegetable garden growing which will be used in the kitchen and the team has planted hundreds of trees in the last few months citrus and olives; and by 2026 we will have Malvasia wine It also fills me with pride to see how Virgin Limited Edition embraces the local community and tasting his delicious food was a real highlight too Samuel is so passionate about local produce and a fork-to-table philosophy Thank you once more to everyone who took so much care to bring this piece of Mallorcan history back to life. This is just the beginning for Son Bunyola and its wonderful team, and I cannot wait for our guests to experience the magic for themselves. Don’t forget to enter Virgin Red’s competition too! The highly anticipated Son Bunyola Hotel opened in June last year after a meticulous restoration project to bring a 16th century finca building back to life as a 27-bedroom small luxury hotel guests will be welcomed all throughout the year to enjoy the mild Mallorcan climate in winter months and take full advantage of all that the UNESCO World Heritage Site has to offer there will be a programme of complimentary activities for guests to enjoy and tennis coaching sessions on the estate’s court with stunning sea and mountain views Guests can also add on activities such as guided hiking and cycling (with the hotel’s bikes at the ready) kayak tours from the estate’s unique beach location For guests simply looking to switch off and relax Its 28-metre azure swimming pool overlooks the estate’s vineyards and breath-taking views beyond to the famous Sa Foradada rock formation home-from-home holiday experience can stay in one of the three luxurious villas on the estate Two of the villas have been refurbished for 2024 in the same elegantly relaxed style of the hotel which was designed by Palma-based Rialto Living Each villa benefits from its own private pool opening in June and housed in the estate’s historic olive press will open five days a week during the high season and a vibrant capital are just a few reasons why this Balearic beauty tops many holiday wish lists If you’re the lucky winner, here are some ways to enjoy Mallorcan magic this summer. Tucked away on Mallorca's pristine northwest coast, Son Bunyola has a view that will leave you breathless. The magical hideaway is cocooned by magnificent mountains and enveloped by fragrant pine and citrus groves, and with its lovingly restored 26-room heritage estate and three private villas, the hotel is the height of laid-back luxury.  For those who enjoy two-wheel excursions, Son Bunyola happens to be right on the doorstep of Mallorca's number one cycling route. The picturesque road winds between rugged mountains and the sparkling sea, allowing you to pedal all the way down to the rustic fishing harbour of Andratx.  Whether you’re after serenity or adventure, there’s plenty to choose from in Son Bunyola. Take a refreshing dip in the sparkling 28-metre pool, then unwind on the sun-drenched terrace and admire the sweeping Mediterranean views. Or why not treat yourself to a blissful spa session either by the pool or in the privacy of your own room? View this post on Instagram A post shared by Richard Branson (@richardbranson) or enjoy a tranquil hike around the estate’s lush forest trails A postcard-perfect pebble beach is just a short stroll away – kids will love the clear shallow waters and the hotel can even arrange kayaking or yachting excursions for more adventurous swimmers boasting sublime spots for al fresco dining With two restaurants serving up delectable dishes crafted from locally sourced ingredients Aspiring chefs can even join cooking classes and learn authentic Mallorcan recipes from mouthwatering paellas to the traditional appetiser ‘pa amb oli’ Don't miss the opportunity to explore Mallorca's historic vineyards, where renowned wineries like Bodegas Macià Batle and Bodega Ribas invite you to discover their rich heritage and exquisite grape varieties A short drive south of Son Bunyola is where you’ll find Palma Admire the crown jewel of the Catalan city with the awe-inspiring Gothic cathedral This magnificent masterpiece overlooks the shimmering seafront and is beautifully illuminated at night Those with a head for heights can book a climb to the cathedral’s roof terrace for a panoramic view of the yacht-filled harbour step inside the soaring interior and marvel at the awe-inspiring Gothic Eye one of the world's largest stained-glass windows immerse yourself in the opulence of L'Almudaina a lavish 13th century palace surrounded by splendid gardens a labyrinth of cobbled lanes lined with quirky cafes and chic boutiques – the perfect spot for a shopping spree Mallorca has legendary nightlife and Palma offers a variety of venues from multi-floor mega clubs to rooftop cocktail bars The restaurant scene is equally buzzing year-round with traditional eateries serving up tantalising tapas and fresh seafood alongside Michelin-starred establishments offering innovative fusion cuisine For a picturesque day trip, kids will love the wooden train to Sóller this historic railway traverses viaducts and tunnels showcasing the island's natural beauty Known as the Orange Express as it was originally used to transport citrus fruit after reaching Sóller town you can hop on the cute vintage tram and catch a ride down to the lively port where more fun awaits Only a 20-minute drive from Son Bunyola is one of Mallorca's prettiest villages Valldemossa’s honey-coloured houses and lush landscapes have lured many artists Deia is another gem – peaceful and low-key and it’s one of Richard Branson’s favourite spots on the island What more could you want? Enter the competition before 30 July 2023 to be in with a chance to visit this mind-blowing Balearic escape Ends 30.07.23. 18+ UK resident Virgin Red members only. Stay must be taken by 15.06.24; two eligible periods available. Click here for details and full T&Cs Connecting decision makers to a dynamic network of information Bloomberg quickly and accurately delivers business and financial information Mediterranean island glamour at its best at Son Bunyola hot tub and 7,000 olive trees on the property An exclusive first look at the most special features of Son Bunyola a passion project more than 20 years in the making Richard Branson nearly gave up on his dream of turning a tired finca on the northern coast of Mallorca into an ultra-luxury hotel after several years of fighting with local authorities over planning permissions Virgin Limited Edition Sir Richard Branson’s luxury collection of award-winning hotels and retreats has announced the development of a luxury 28-key hotel on its Son Bunyola Estate in the Tramuntana region of Mallorca consists of the restoration of a historic Finca (translating to rural land with an estate building) and surrounding landscape on the Son Bunyola Estate part of the Virgin Limited Edition portfolio Due to open in summer 2023 as the Son Bunyola Hotel the development of the Finca will form an integral part of a 810-acre estate positioned on a UNESCO World Heritage Site which already occupies the collection’s three stand-alone luxury private villas Development of the Finca began in June last year with a meticulous historical reconstruction project focusing on the existing buildings and structures using traditional and local materials at the core of the hotel’s design Rialto Living’s combination of new design with existing historical elements such as wooden carpentry wrought ironwork and lime rendering will help bring the hotel to life while ensuring the Finca’s history is celebrated The hotel will comprise the main Finca and the Tafona which previously contained the historic olive press as well as several annexe buildings including two showcase Tower Suites – one of which was originally a medieval defence tower built in the 15th century The hotel will also offer two restaurants a several external dining terraces and a new swimming pool with sweeping views of the surrounding countryside and Mallorca’s famous Foradada Sustainability is rooted at the heart of the conservation project with a number of key initiatives being fundamental to the early stages of design Hot water for the hotel will be pre-heated using energy collected from the air conditioning and refrigeration cooling systems; while the installation of a biomass boiler is to be powered by recycled wood chippings The buildings thermal insulation has been upgraded and water is being collected and reused for irrigation whilst the addition of a building management system will be introduced throughout the hotel to monitor and control lighting air conditioning and power consumption within the property “Celebrating and preserving the heritage of this important Mallorcan landmark has been at the very forefront of our restoration plans throughout and thanks to the fantastic work of Gras Architects the Finca has very much been designed to enhance the incredible natural surroundings it is blessed with,” comments Jon Brown Managing Director of Virgin Limited Edition “This is of course combined with our commitment to sustainability something which is ingrained in everything we do – from energy saving to rainwater harvesting and environmental protection – some of the fundamental values of the Virgin Limited Edition brand.” Brown adds: “Very much in keeping with our collection’s home from home style we are also delighted to be working with Mallorcan based interior designer Known widely for their stunning residential designs and are working to ensure the design of the hotel provides our guests with the same exceptional standards that Virgin Limited Edition are renowned for alongside a welcome injection of beautiful Mallorcan charm.” Registered in England and Wales with Company Number 06637145 We are using cookies to give you the best experience on our website You can find out more about which cookies we are using or switch them off in settings This website uses cookies so that we can provide you with the best user experience possible Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings we will not be able to save your preferences This means that every time you visit this website you will need to enable or disable cookies again More information about our Cookie Policy © 2025 Country & Town House.All rights reserved Sir Richard Branson's passion project has finally opened its doors Olivia Emily checks into restored Mallorcan finca Son Bunyola Hotel & Villas the latest marvel in Richard Branson’s luxurious Virgin Limited Edition collection Read the C&TH Guide to Responsible Tourism The journey to Son Bunyola is both breathtaking and nausea-inducing You’ll have to stomach winding roads and tight bends ascending the cliff before sinking dramatically back towards the coast hiker and cyclists occasionally emerging from the wayside pointing the way to the sea with their Storm Juliet-induced ragged branches An occasional glimpse of the glistening ocean is all the more worth it as it swells into the coves on the north west Mallorcan coast Son Bunyola sits between the towns of Banyalbufar and Son Coll there’s a mediaeval defence tower dating back to the 13th century; now it houses stunning suites with sea and mountain views It has been a working finca as recently as the 1970s with agriculture firmly reflected in the terraced land with its interconnected waterways Some of the Son Bunyola team lived here then as children while their parents farmed alfalfa The land is thought to have been occupied for thousands of years with some buildings dating back to the 1500s, while others are brand spanking new – but you won’t be able to tell which is which. Richard Branson, the man behind this boutique hotel (and many others) which opened only in June has taken great care to blend his developments in with the existing property who has reimagined the estate with sensitivity and style It’s 20 years in the making: two decades ago, Branson’s plans to transform Son Bunyola into a luxury hotel – akin to his world-famous La Residencia hotel in Deia further up the coast – were foiled when the local authorities disagreed with his plans investing his time and energy (and money) into the ultra exclusive Necker Island in the apt Virgin Islands the luxurious Kenyan safari camp Mahali Mzuri and the local authorities look likely to change their minds; Branson returns you can find an ancient olive press in the spa and brick passages that collected olives travelling through to reach the press as well as a stunning domed brick ceiling — all original But you’ll also find a glimmering 28-metre infinity swimming pool flanked by an army of plush striped sun loungers complete with the softest towels and cosy cushions which stretch round the corner into a pebble-pathed secret garden style grassed area with olive trees A posh white armchair of a lilo bobs along the pool’s serene surface find legions of fledgling grape vines and olive trees burgeoning to pull the finca back to its roots Wine production is first recorded on the estate in 1275 when the finca housed 3,000 quartino bottles; Son Bunyola hopes to produce its own Malvasia wine again from 2026 It’s a 1,300 acre estate in total – with almond and citrus fruit trees too – and you can spend hours winding down its paths each of the 26 rooms and suites (each named for a bird or a tree) is occupied The cavernous corridors – some featuring original floor tiles walls bedecked in subtle marble and stone in natural tones interrupted by vibrant artworks – are never busy and the expansive rooms are well insulated from the sound of any passing footsteps find a bunch of flowers picked onsite next to the King size bed flooded with lovely neutral throw pillows carefully selected by local interior designer Rialto Living linen and wood rule the day – pulling the sleekest of flat screen TVs down to earth – accompanied by subtle sea blues and greens find sumptuous bath mats and rugs (produced by the Eve Branson foundation) to keep bare toes toasty warm as you ready yourself for the day in front of the vast his and her sinks Unwind in the rain shower with cascading warming water from the biomass-fuelled boiler water the plants in the hotel’s gardens And on the bed itself find little hessian pouches of hot chocolate and olive leaf tea – just a taste of the many treats you’ll be gifted during your stay all specially selected from local companies or companies local to or supported by Branson’s other hotels you’ll dine on Spanish executive chef Samuel G Galdon’s exquisite cooking (who most recently has worked with Raymond Blanc at Le Manoir aux Quat’Saisons but who cut his teeth at none other than Branson’s La Residencia) and there are cute cove-style benches that jut out over the horizon – all untouched Breakfast is a buffet laid out just inside with tables dotted across what used to be a chapel signified in the arched ceiling and original altar a tapas restaurant occupying the old oil mill and retaining its original features All of the delicious food is sourced as locally as possible – sometimes as nearby as the flourishing kitchen garden perched atop a hill opposite the hotel entrance Slip on your complimentary espadrilles to explore the surrounding area – or maybe don something a little more practical The sandy undulating landscape takes no prisoners especially not your calves on the descent to that shimmering sea you’ve been admiring; you can traverse three miles of coastline and pebble beach staying within Son Bunyola’s bounds the entire time and hire kayaks to explore the clear waters to explore the cliffs that are oh so famous among cyclists Don’t worry: e-bikes can be rented through a local company connected with the hotel You could also embark on a historical walk around the UNESCO site or join an outdoor yoga class (you’ll find your own mat and block in your wardrobe) cocooned by that (now much less nauseating) undulating landscape Rooms at Son Bunyola start from 600 euros per night on a bed and breakfast basis virginlimitededition.com Δdocument.getElementById( "ak_js_1" ).setAttribute( "value" Subscribe to Country & Town House in print or the app to make sure you get the very best of property Country & Town House is an introducer appointed representative of Wealthify Limited which is authorised and regulated by the Financial Conduct Authority Country & Town House acts as an introducer appointed representative for the purpose of promoting Wealthify products and introducing customers to Wealthify but that’s how long it took for Son Bunyola — a 16th-century Mallorcan finca turned boutique hotel estate — to open its doors All the 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town","id":"57efcf26-c645-11ec-81c0-e8eabc9951c2","label":"SPAIN","publicationName":"TIMES","publishedTime":"2022-05-06T23:01:00.000Z","updatedTime":"2022-05-06T15:12:51.000Z","section":"weekend","shortIdentifier":"m75jzj682","shortHeadline":"Inside Palma’s glamorous new riad hotel","seoDescription":"Walk through the narrow medieval streets of the old town of Mallorca’s capital and you’ll begin"},"children":[]}]}]},"summary({\"maxCharCount\":125})":{"type":"json","json":[{"name":"paragraph","children":[{"name":"text","attributes":{"value":"Walk through the narrow and you’ll begin to notice discreet"},"children":[]}]}]},"summary({\"maxCharCount\":145})":{"type":"json","json":[{"name":"paragraph","children":[{"name":"text","attributes":{"value":"Walk through the narrow and you’ll begin to notice discreet gold plaques on the"},"children":[]}]}]},"summary({\"maxCharCount\":160})":{"type":"json","json":[{"name":"paragraph","children":[{"name":"text","attributes":{"value":"Walk through the narrow and you’ll begin to notice discreet gold plaques on the ochre-coloured"},"children":[]}]}]},"summary({\"maxCharCount\":175})":{"type":"json","json":[{"name":"paragraph","children":[{"name":"text","attributes":{"value":"Walk through the narrow and you’ll begin to notice discreet gold plaques on the ochre-coloured walls of grand"},"children":[]}]}]},"summary({\"maxCharCount\":225})":{"type":"json","json":[{"name":"paragraph","children":[{"name":"text","attributes":{"value":"Walk through the narrow and you’ll begin to notice discreet gold plaques on the ochre-coloured walls of grand Renaissance houses We’re first inSon Bunyola’s 28m poolADAM SLAMAAnnabel Fenwick ElliottSaturday August 05 2023 The TimesTwenty years is a long time to wait for a hotel Wedged into the steep cliffs of the Tramuntana mountains and peering out over millennia-old olive trees to the three miles of its own private Mediterranean coastline this is the Balearic island’s newest luxury hotel and Virgin Limited Edition’s first in Europe Sprawling across 1,300 acres of land at the heart of a Unesco world heritage site it has managed to pull off the tricky feat having previously created one of the island’s most famed hotels before purchasing Son Bunyola with a determination to share one of the most outstanding and unrivalled locations and bring life back to an incredible 16th century Finca Son Bunyola Hotel joins its three showcase villas on the estate It’s a monumental part of Mallorcan heritage that has been meticulously restored and is steeped in history on an incredible 810-acre estate bursting with almond and olive groves as well as three miles of stunning Mediterranean coastline Richard Branson said: “Today is a momentous day as we open our beautiful The northwest coast of Mallorca has long held a very special place in my heart after first visiting as a young boy with my Mum and Dad The beautiful finca on a UNESCO Heritage site was just waiting to be lovingly brought back to life and the team has taken so much care to restore it “I truly believe we have the very best and most unspoilt location on the island with three miles of pristine coastline and some of the best hiking and cycling in the world I’m hoping it will bring back the magic to those who can remember our original hotel in Mallorca from the early days This is just the beginning for Son Bunyola and its wonderful team and I cannot wait to welcome you here and share it with you.” all perfectly styled by local interior design Rialto Living to bring a slice of Mallorcan charm with the collection’s renowned home from home character It was designed by local architect Gras and encompasses the main Finca and Tafona The Tafona ­– where the olive press was previously located – is home to two stunning showcase suits with terraces The hotel also boasts two unique Tower Suites with panoramic mountain and sea views ­– one of which is a Medieval defence tower dating back to the 13th century Guests can enjoy delicious food and drinks at Son Bunyola Hotel’s two restaurants – a Mediterranean restaurant and a tapas restaurant – and several outdoor dining terraces These are led by the newly appointed executive chef Samuel G General Manager of Son Bunyola Hotel and Villas said: “This is such an exciting time as we launch the first European hotel for Virgin Limited Edition And I couldn’t be prouder of this passion project that will undoubtedly live up to all of the Virgin Limited Edition values and experiences in one of the most incredible locations in Mallorca “A huge part of our DNA has always been about community and we’re so grateful for all of the support we’ve had from our local partners that have helped make today possible Over 90% of our staff recruited for the new hotel are Spanish and we hope that figure will grow even further this really is just the beginning for Son Bunyola as we now work towards not only creating one of the best luxury hotels in Mallorca but also bringing back the agricultural side of the estate that was once farmland and vineyards We’ve planted more than 200 trees in the past few months as we start to develop this further and look forward to having our own olives and almonds by next year and Malvasia wine from 2026 Guests can book now to be among the first to experience the brand-new luxury Son Bunyola Hotel, with rates starting from €600 per room per night on a bed and breakfast basis. Visit Virgin Limited Edition to book now Plus, UK Virgin Red members can enter to win a four-night stay at Son Bunyola Hotel for them and three friends. Not a Virgin Red member yet? Find out how to join now which is focused on growth and driving positive change and differentiation within the luxury hospitality industry ShareSaveCommentBETAThis is a BETA experience. opt-out hereLifestyleTravelIt Took 20 Years To Open This New Luxury Resort In MallorcaByJordi Lippe-McGraw Forbes contributors publish independent expert analyses and insights Jordi Lippe-McGraw is a travel writer and founder of PAK Rêve bags.Follow AuthorJul 10 09:54am EDTShareSaveCommentThis resort was more more than 20 years in the making The long-awaited opening took place last month marking the culmination of a journey that began decades ago At the heart of the historic Son Bunyola Estate This Mallorcan masterpiece dates back to the 16th century and has undergone a painstaking transformation into a 26-bedroom luxury hotel harmoniously blending historical charm with contemporary elegance Branson first purchased the entire Son Bunyola estate from the heirs of the Puig family in 1994 Peter Hudson took charge of the property and constructed two exquisite large villas namely Sa Terra Rotja and Sa Punta De S'Aguila he transformed the historic Son Balagueret finca into a third villa Each of these three properties was built in harmony with the traditional style Son Balagueret features a round turret with slit windows once a lookout point dating back to the 15th century Richard Branson sold Son Bunyola after facing difficulties in obtaining the necessary license for developing the finca his love for Mallorca and Son Bunyola prompted him to repurchase the estate in 2015 driven by a strong determination to meticulously restore the finca to its former glory a significant historical restoration and development project commenced on the main finca Gras Architects oversaw the restoration process ensuring the site's historical integrity was preserved Mallorcan-based interior designer Rialto Living brought the interior spaces to life blending old and new Mallorcan charm with the renowned home-from-home style that characterizes the Virgin Limited Edition collection Every corner of the hotel exudes a sense of history from the meticulously preserved original floor tiles to the repurposed historic oil press the original altar now serves as the centerpiece in the Sa Terrassa restaurant enhancing the dining experience with its fascinating historical significance And each of the 26 rooms and suites at the Son Bunyola Hotel has been curated with meticulous attention to detail offering guests an experience that immerses them in local history and refined elegance Among the noteworthy accommodations are The Tafona which occupies the site where the historic olive press once stood The latter provides guests unparalleled panoramic vistas of the majestic mountains and the sparkling sea one of the Tower Suites occupies a refurbished 13th-century Medieval defense tower adding an extra layer of historic allure to the already captivating experience It's even possible to spot Branson practicing for his well-known Necker Cup Tournament "The northwest coast of Mallorca has long held a very special place in my heart since I first visited as a young boy with my mom and dad,” Branson said in a statement “The historic finca on a UNESCO World Heritage site was waiting to be lovingly brought back to life and the team has taken so much care to restore it.” ShareSaveCommentLifestyleTravelSir Richard Branson’s New Passion Project Hotel Opens In SpainBySarah Turner 04:51pm EDTShareSaveCommentSon Bunyola is in the Spanish island of Mallorca looks simple enough; a 26-room hotel housed in a 16th century finca plus three villas across a 1,300 acre estate framed by the Tramuntana mountains and the sea it has taken a significantly long time for the serial entrepreneur to get it over the starting line Branson first bought the Son Bunyola estate 25 years ago The three villas on the estate opened six years ago but work on the hotel started in 2021 One of Son Bunyola's 27 rooms and suites luxury is tempered with a groundedness; the floor of the courtyard is studded with stones the furniture surrounding it is a gentle rattan One of the first things you’ll see is a wide zinc bar lavishly stocked with spirits It's family-friendly too though from float toys in the pool to cots and high chairs an eau-de-nil green predominates alongside blues that dial down Mallorca’s vibrant skies to an early morning mist The occasional geometric patterns are nods to Mallorca’s Moorish history the striped awnings that are a tribute to shade and a summer serenity despite Branson’s comments - are one of the most quietly - and consistently successful - parts of the Virgin group (The exception is Mahali Mzuri tented safari tent in Kenya a conservancy project which is owned in partnership.) All share a strong sense of place a Morocco-based charity founded by Branson’s mother The swimming pool at Son Bunyola is 28 meters long A vast terrace gives panoramic views across the estate A path leads to a rocky inlet where the footsure can go swimming but the 28-meter pool with views of the terraces is a seductive draw There are also hiking trails and cycle paths - a coastal path now links Son Bunyola with villages on either side of its land While it has taken 30 years to create Son Bunyola From the entrance gate to the main building are lines of newly planted vines of the native Malvasia Mallocan grape plus almond and 7,000 olive trees which help keep olive trees healthy (and naturally fertilized) are also on order The decor of Son Bunyola has been designed to feel welcoming and relaxed human residents will be here year round too (although not this first winter) Another ruined finca will provide twelve more suites when it opens in 2025 A vegetable garden has been started where a natural spring can nurture it Welcome to Son Bunyola the newest jewel in Richard Branson’s prestigious Virgin Limited Edition collection Situated on the captivating island of Mallorca this remarkable resort spans a vast 1,300-acre estate promising a luxurious escape like no other Let’s embark on a journey through time and elegance where modern luxuries harmoniously blend with historic heritage The heart of Son Bunyola is a 16th-century manor house gracefully housing 26 exquisite guest rooms each exuding its distinct charm and character offering unparalleled views of the Mallorcan landscape and an extraordinary experience for those seeking true indulgence Infused with modern amenities and thoughtful design every room at Son Bunyola showcases the perfect marriage between the past and the present The resort’s commitment to preserving the property’s historic essence is evident in every detail with original elements thoughtfully repurposed throughout the estate you’ll encounter three elegant villas masterfully crafted by Richard Branson himself pay homage to the character of the main house while embracing the natural beauty of their surroundings Each villa boasts a unique allure and provides a secluded sanctuary for those seeking privacy amidst luxury A testament to the property’s rich history a 300-year-old altar finds new life within the estate an onsite restaurant occupies the space of the historic olive press where guests can savor exquisite culinary delights while immersed in the ambiance of the past every moment is an opportunity to indulge in opulence Whether you’re strolling through the manicured gardens this idyllic retreat promises an experience that transcends time where Richard Branson’s vision has brought to life a haven that blends the allure of history with the luxuries of the present Indulge your senses and rejuvenate your spirit in the lap of elegance on the enchanting island of Mallorca Input your search keywords and press Enter Son Bunyola Hotel and Villas - Sir Richard Branson's newest luxury hotel in the beautiful Tramuntana Mountains of Mallorca has officially opened and is already set to become the latest new home for those seeking luxury on the island It is no secret that Sir Richard Branson has long had a love affair with Mallorca having previously created one of the island's most famed hotels before purchasing Son Bunyola with a determination to share one of the most outstanding and unrivalled locations across the whole of Mallorca - and bring back to life an incredible 16 th century finca joining its three showcase villas on the estate Not just as Mallorca's newest luxury hotel but as a monumental part of Mallorcan history that has been meticulously restored and is steeped in heritage on an incredible 1300-acre estate bursting with almond and olive groves vines and citrus fruit trees; as well as three stunning miles of Mediterranean coastline all perfectly styled by local interior designer Rialto Living who have brought a slice of Mallorcan charm with the collection's renowned home from home character Son Bunyola Hotel has been elegantly designed by local architect Gras and encompasses the main finca and the Tafona; along with several annexe buildings The Tafona - where the historic olive press was previously located - is home to two stunning showcase suites with terraces and the hotel also boasts two unique Tower Suites with panoramic mountain and sea views - one of which was once a Medieval defence tower dating back to the 13 th century There are two restaurants at the hotel - a Mediterranean restaurant a tapas restaurant and several outdoor dining terraces - all led by newly appointed and renowned Executive Chef A comprehensive wellness programme complementing the hotel's natural surrounds boasts outdoor yoga sessions within the estate historical walks around the highly protected UNESCO World Heritage Site; along with two treatment rooms and an impressive 28-metre swimming pool with sweeping views across the famous Foradada and surrounding countryside Even the addition of Aqua bikes and new Pickle Ball lines to add to the estate's tennis court will form part of the abundance of activities on offer across the estate now - Son Bunyola Hotel - dates back to the 1500's and has been meticulously restored during the development project proudly retaining all original features to seamlessly blend new design with historical elements to celebrate and bring into view the rich history of the building Intricate details are showcased at every corner of the new hotel from the original floor tiles and staircase; to the historic oil press and original altar which now takes centre stage in the hotel's Sa Terrassa restaurant Although the oldest part of the building dates back to the 13 th century the land is thought to have been inhabited for thousands of years with stone towers scattered across the estate going back to the Bronze age (1,300 BC) and Iron Age (850 BC) - making it the perfect location for hiking and biking with dedicated estate bikes and trail maps that encompass the estate's rich history Guests can now book to be among the first to experience the new luxury hotel with rates starting from 600 Euros per room per night on a bed and breakfast basis. For more information and to book a stay at Mallorca's brand-new Son Bunyola Hotel, visit www.sonbunyola.virgin.com where you can also sign up for the latest news and developments Hotel website This website is using a security service to protect itself from online attacks The action you just performed triggered the security solution There are several actions that could trigger this block including submitting a certain word or phrase You can email the site owner to let them know you were blocked Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page Set in the prestigious Tramuntana region of Mallorca the development of the unique 26-bedroom hotel is well underway and includes the restoration of a highly protected Finca building dating back to the 1500s The Son Bunyola Hotel is set on the beautiful 810-acre Son Bunyola estate which is already home to three stand-alone luxury villas: Sa Punta S’Aguila The new hotel will form an integral part of the spectacular estate positioned on a UNESCO World Heritage site and surrounded by vines almond and olive trees together forming Son Bunyola Hotel & Villas The 16th century Finca is central to the private estate and fundamental to the history of the local area occupying one of the highest levels of protection across the whole of Mallorca Proudly retaining all original features of this historic structure during the meticulous restoration project that began in June last year the hotel will seamlessly blend new design with existing historical elements to bring the hotel to life while ensuring the Finca’s history is celebrated and showcased throughout The newly launched Son Bunyola Hotel will comprise of the main Finca as well as the Tafona – which previously contained the historic olive press – as well as several annexe buildings These buildings will house 26 luxury rooms and suites including two stunning showcase suits in the Tafona with terraces and two truly unique Tower Suites boasting 360-degree mountain and sea views – one of which was originally a medieval defence tower dating back to the 13th century and a spectacular swimming pool with incredible views of the surrounding countryside and Mallorca’s famous Foradada Want to be among the first to experience the new luxury hotel in summer 2023? Bookings are open now, and rates start from €600 a night on a bed and breakfast basis. Visit Virgin Limited Edition to sign up for the latest news and developments and start planning your stay now is pleased to announce that its brand-new Son Bunyola Hotel will start welcoming guests from June 16th 2023 - earlier than its original planned date of August allowing guests to enjoy the property for the full summer season Bookings are currently open for the 26-bedroom property set in the prestigious Tramuntana region of Mallorca where the development includes the restoration of a historic Finca building dating back to the 1500's For future guests looking for a sneak peak of the luxury hotel a brand-new rendering of the courtyard is now available ahead of its imminent opening The Son Bunyola Hotel joins three stand-alone luxury villas on the stunning 1000-acre Son Bunyola estate - part of the Virgin Limited Edition portfolio The estate is positioned on a UNESCO World Heritage site where the new hotel forms an integral part of the spectacular estate The 16th century Finca has been meticulously restored during the development proudly retaining all original features to seamlessly blend new design with historical elements to celebrate and showcase the rich history of the building The hotel will encompass the main Finca and the Tafona to house 26 luxury rooms and suites in total The Tafona - where the historic olive press was previously located - is home to two stunning showcase suites with terraces The hotel also boasts two unique Tower Suites with panoramic mountain and sea views - one of which was once a Medieval defence tower dating back to the 13th century There will be two restaurants at the hotel - a Mediterranean restaurant and a tapas restaurant and a swimming pool with sweeping views across the famous Foradada and surrounding countryside Hotel website It's easier than ever to travel to this Mediterranean hot spot thanks to an increase in direct flights from the U.S Courtesy of Son Bunyola Hotel & Villas Virgin Limited Edition is adding to its portfolio of luxury properties by renovating an historic estate building on the Spanish island of Mallorca The hotel group is restoring a 15th-century finca (which translates as an estate building set within rural land) on the Son Bunyola Estate Set to open in Summer 2023 as the Son Bunyola hotel the property will be part of an 810-acre estate on a UNESCO World Heritage Site which is already home to Virgin Limited Edition's collection of three luxury private villas Virgin Limited plans to retain its original features and breathe new life into it with a new luxury hotel that offers sweeping views of the Mediterranean coastline located in one of the most protected areas of Mallorca's Tramuntana region Jon Brown managing director of Virgin Limited Edition says: “The North West Coast of Mallorca has always been a very special place for Sir Richard Branson and Virgin Limited Edition "We are absolutely thrilled to have the opportunity to restore this beautiful monument and honour its rich history and look forward to welcoming another small luxury hotel to our portfolio – not least inviting guests across the globe to discover this unspoilt corner of the world." He adds: “Celebrating and preserving the heritage of this important Mallorcan landmark has been at the very forefront of our restoration plans throughout and thanks to the fantastic work of Gras Architects the finca has very much been designed to enhance the incredible natural surroundings it is blessed with “We are also delighted to be working with Mallorcan based interior designer, Rialto Living Known widely for their stunning residential designs Virgin Limited Edition began developing the finca last June focusing on retaining its existing buildings and structure and using traditional and local materials for hotel’s core design The renovation combines new features with existing historical elements such as wooden carpentry The hotel will consist of the main finca which previously contained the historic olive press including two Tower Suites – one of which was originally a medieval defence tower and a swimming pool with incredible views of the surrounding countryside and Mallorca’s famous Foradada Virgin Limited Edition has implemented a number of sustainability initiatives in this hotel which it refers to as a conservation project the property's hot water will be pre-heated using energy collected from its air conditioning and refrigeration cooling systems powered by recycled wood chippings; the building's thermal insulation is being considerably upgraded; water is being collected and reused for irrigation; and a building management system will exist throughout the hotel to monitor and control its lighting Bookings for Son Bunyola will open up later this year ready for a Summer 2023 opening, adding to the estate’s three individual Virgin Limited Edition villas: Sa Punta de S’Aguila The site of Sir Richard Branson’s newest resort dates back to the 16th century Some destinations are arresting by virtue of their stunning locales Others are easy to fall in love with because of a storied history It’s less common to find a perfect blend of the two but that’s precisely the allure of Son Bunyola a resort by Sir Richard Branson on the northwest coast of Mallorca The story of how it came to be in its current state is almost as enchanting as the property itself British-born Branson fell in love with this part of the world on regular trips with his parents After becoming an accomplished hotelier and adventurer he purchased a 1,300-acre historic property in 1994 The estate was once a strategic defense point and a productive farm with centuries old buildings that had fallen into disrepair the entirety of which is declared a UNESCO World Heritage Site down to the crops grown and the type of gravel used Branson worked for years to navigate the approvals to develop the resort of his dreams and restore the fast-deteriorating structures The idea of the resort wouldn’t let him go he tapped a team of Mallorca-based architects an archaeologist and interior designers to bring the estate and I was lucky to be one of the first guests to visit When I arrived after 15 hours of traveling from Atlanta all I could think about was the prospect of a nap when my car turned down the drive to reveal panoramic views of the Mediterranean Sea and the stately Twenty-six guest rooms and suites are built into the existing structures some of which in the finca (traditional farmhouse) date back to the 1500s I settled into the massive 805-square foot falcó (falcon) suite a bathroom with soaking tub and rain shower a living/dining room and two terraces overlooking the resort’s 92- foot swimming pool Each of the accommodations is adorned with oneof- a-kind artwork and stocked with treats made on the island I could have easily spent three days luxuriating in my suite I joined a local guide on a hike around the property learning about previous (as in centuries ago) residents and skirmishes that necessitated the defense towers that have become some of the resort’s premier suites a paddleboard tour took me up the pristine coastline for a view of the hotel from an entirely different vantage point One off-property highlight: renting a 40-foot yacht in nearby Sóller We swam under a giant rock formation to float in a cathedral-like open space in the center and dropped anchor for lunch at Sa Foradada a clifftop restaurant only accessible by boat or a lengthy hike a massage therapist kneaded out my travel induced kinks with local almond oil in a spa room with a domed ceiling that once housed the farmhouse’s massive oven centuries ago Now the modernized kitchen turns out flawless Spanish fare at two on property restaurants both of which have sweeping views of the landscape Every element of the resort is impossibly thoughtful And it’s easy to see why this piece of paradise captured the heart of a man SON BUNYOLA virginlimitededition.com @sonbunyola Subscribe now to get notified about exclusive offers from Simply Buckhead Senior Contributing Editor and Beauty Columnist at Simply Buckhead Current Issue Past Issues Our Mission Our Team Sponsorship and Partners Advertising Requests Publisher | Founder Joanne Hayes publisher@simplybuckhead.com Managing Editor Giannina Bedford editor@simplybuckhead.com Site Design and Management by BHGDigital Subscribe now to get notified about exclusive offers from Simply Buckhead! Sign Up Now! Subscribe now to get notified about exclusive offers from Simply Buckhead! Richard Branson’s incredible 25-year project is ready - from Instagram friendly swimming pools to seven-course meals I would like to be emailed about offers, events and updates from The Independent. Read our Privacy notice They say good things come to those who wait, so it’s no wonder Sir Richard Branson is looking so pleased with himself. He has just unveiled the latest jewel in his empire – a head-turning hotel in Mallorca born from an extraordinary 25-year quest to make a dream come true A restored 16th century finca set amongst 1,300 acres on the island’s scenic and unspoilt north-west coast Son Bunyola is a real moment to savour for Branson who first fell for Mallorca’s charm during holidays with his parents as a small boy Fast forward several ground-breaking – and lucrative – decades. Having conquered the record business and the skies, and even buying his own private Caribbean hideaway, the Virgin boss became besotted with the idea of opening a hotel on the island that had been the backdrop to so many magical memories stumbling upon a sprawling estate located on sublime stretch of shoreline backed by the rugged Tramuntana Mountains a working olive press before falling into disrepair I knew I wanted to bring it back to life and ensure this chapter of history wouldn’t be closed for good,” says Branson But failing to acquire the necessary permissions to operate it as a hotel forced him to sell it eight years later only to buy it back in 2015 when work began in earnest to transform the estate into a retreat fit for a billionaire As Son Bunyola finally welcomes its first guests there’s a big question hanging in the lavender-infused air: has this passion project Visible from the iron gates at the very top of the long and vertiginous driveway there’s a sense of occasion upon arriving at Son Bunyola Terraced hillsides populated with citrus trees and olive groves tumble down the hillsides but the real star is the beautifully restored finca which looms larger and more impressive beyond each hairpin bend Up close it’s no less striking: a quiet and shady cobbled courtyard awaits beyond the entrance way that leads out to a sweeping sun-filled wraparound terrace with mountain and sea views lifted straight from a Disney film There’s everything you’d expect from a five-star property from spa treatments using local beauty products to fine dining all delivered by a mostly Mallorcan team This subtle approach to service – guests are not fawned over instead encouraged to treat the estate as their home from home – creates a cosy feeling of peace and calm Something else that can be felt at every turn is the weight of history While 21st century luxury touches are very much present Many of the finca’s original features remain and the 13th century medieval defence tower which now houses two of the hotel’s 26 rooms and suites expect natural materials (terracotta flooring exposed beams and chic white cotton drapes) set against a soothing and muted colour scheme that draws inspiration from Mallorca itself And with not a shred of single-use plastic in sight and all wastewater treated and reused to keep the gardens looking lush the hotel is taking its responsibilities seriously there’s style as well as substance thanks to the bright and bold art dotted around and the extremely Instagramable swimming pool that stretches for 28-metres along the entire side of the hotel A stone’s throw away is the super-sized hot tub strategically placed to make the most of the coastal views Guests can expect to dine on some of the freshest and tastiest dishes this side of Magaluf. Heading up the hotel’s culinary offering is Spanish executive chef Samuel G. Galdon, whose close personal connection to Mallorca is clear to see. Having worked at some of the island’s best restaurants – including Michelin-starred Es Raco d’es Teix – he has also shared kitchens with the likes of Raymond Blanc and Eckart Witzigmann and brings a refreshingly contemporary approach to a classic cuisine. The hotel’s two restaurants offer different dining experiences, from breezy lunches of organic sharing platters to evenings spent enjoying barbequed lobster, decadent seven-course tasting menus and delicate dishes such as mussels and samphire. Best of all, much of the produce served – from the honey to the wild herbs – is sourced directly from the estate’s gardens and orchards and there are plans to start producing Malvasia wine, a tipple made from a native grape that was first sipped in 1275. Entering couldn’t be easier; simply make sure you’re signed up to Virgin Red, answer the question and you could be one of the lucky winners. And even if you don’t win the grand prize, 50 runner ups will score themselves 20,000 Virgin Points. Point well and truly made.    Wait. It gets even better as we are also giving you three extra chances to enter by following a few simple steps: ​ Download and log into the Virgin Red app. Already got the app? Just fire it up and you’ll be automatically entered.​ Enable push notifications. Head over to 'Settings' in the 'My account' section of the Virgin Red app and toggle on your notifications. Favourite a tile on the app or website. Click the small heart icon in the top right corner on an offer of your choice. That’s three more chances to win big without you having to lift a finger!  ​ View this post on Instagram A post shared by Virgin Limited Edition (@virginlimitededition) Located on the northwest coast of Mallorca, the Son Bunyola estate includes the new hotel as well as three luxury villas set amidst 1,300 acres of stunning landscape Each of the 26 beautifully designed rooms and suites have their own unique character and soaring views while the two Tower Suites – one built in the 13th century – boast 360-degree view of the Tramuntana Mountains and the sea There’s not one but two incredible restaurants it honestly doesn’t get more luxe than this did we mention we’ve upgraded you to full board and airport transfers between Palma de Mallorca and Son Bunyola Hotel on the days of arrival and departure So air out those white linen trousers and throw your name into the sun hat Sign up in a few clicks and start building your Virgin Points balance Earn Virgin Points on your favourite brands from the Virgin family - or by shopping with hundreds of specially selected partners From the biggest brands in retail (John Lewis & Partners)) travel (Virgin Atlantic) and technology (Apple Samsung) to family days out and experiences (Virgin Experience Days) earning points with Virgin Red couldn’t be easier You can also earn Virgin Points when booking your train journeys with Virgin Trains Ticketing Whether you're after a sweet treat from Greggs You can even use your Virgin Points to donate to charities like LGBT Foundation and made By Dyslexia or trade them in to support the development of technology to reduce your carbon footprint You don’t have to be a Virgin customer to join All we ask is that you are a UK or US resident and are over 18 (sorry kids!) Download the Virgin Red app or login on the website and turn your everyday into the extraordinary Full terms and conditions apply Please be aware of the following key terms and conditions:    Promotion runs from 09:00am BST on 12 June 2023 and closes at 23:59pm BST on 30 July 2023 VLE Limited trading as Virgin Limited Edition or anyone professionally connected with this Promotion and any member of their respective immediate families are excluded Gain up to three additional entries by downloading and logging in to the Virgin Red app; turning on push notifications from the Virgin Red app and keeping them switched on until the last day of the promotion; and clicking on the ‘heart’ icon to ‘Favourite’ an Earn or Spend offer in the Virgin Red app or on the Virgin Red website One lucky winner will win a four-night stay at Virgin Limited Edition Son Bunyola Hotel a voucher for drinks and incidentals worth EUR 600 Fifty runners up will each win 20,000 Virgin Points The winners will be notified within 21 days of the closing date with details of how to claim their prize this will involve being contacted by and/or liaising directly with the companies providing the different elements of the prize and/or their agent(s) The Son Bunyola stay must be booked and taken by 15 June 2024 and the Promoter and/or its agents will work with the winner to find a suitable date during the two eligibility periods (subject to availability): 16 September 2023 – 26 November 2023 and 1 March 2024 – 15 June 2024 The winner of the main prize and their guests are responsible for meeting all passport visa and other entry requirements for travel to and from Mallorca To continue reading this article you must log in If you've never set a password you may need to register for free here and get unlimited access TTG Media Limited.Place of registration: England and Wales.Company number 08723341.Registered address: 2-6 Boundary Row A centuries-old manor-type farmhouse on the storied Spanish island of Mallorca is now the Son Bunyola Hotel & Villas recently opened to guests as part of Richard Branson’s Virgin Limited Edition collection The 1,300-acre property was reportedly sold by Branson back in 2002 only to be purchased back by the magnate in 2015 it seems he’s been busy turning it into the latest resort in his prestigious collection giving guests easy access to a UNESCO World Heritage site RELATED: Spain Announces Its Own ‘Digital Nomad’ Visa With 15% Tax affording a high staff-to-guest ratio and keeping things nice and private in this hidden part of the island The building’s historic structures echo the property’s medieval history with most of the hotel centred around the 13th-century defence tower Three of the building’s most impressive areas were turned into grand villas back when Branson first owned the property taking advantage of the lush surroundings with views of the state’s farmland and vineyard.googletag.cmd.push(function() { googletag.display('div-gpt-ad-ArticlesPOS4'); }); The unique aesthetic comes from native Mallorcan stone which are used to support the estate’s old structures Most impressive are the hotel’s two Tower Suites one of which is the entire round tower that dates back to the 1930s it has a rooftop relaxation area that looks like it’s been ripped from the set of a classic Hollywood film Amenities for Son Bunyola Hotel & Villas include a 28-metre outdoor swimming pool a bakery – using the surrounding land and a restaurant with a hyperlocal approach – as well as paddleboards and kayaks on the nearby beach There even seems to be an area for pickleball googletag.cmd.push(function() { googletag.display('div-gpt-ad-ArticlesPOS5'); }); Nightly rates at Son Bunyola Hotel & Villas start from US$873 (AU$1,288) Signup to the Boss Hunting Friday Newsletter Published: Invalid Date BUSINESS mogul Sir Richard Branson has declared a Spanish beach to be "one of the most magical places in the world" and one of his favourite holiday destinations Given that he owns an airline and a private island it's fair to assume the magnate has a fair bit of experience of travel Despite his opportunities to travel far and wide and take in exotic locations all over the world, it's a bay in Mallorca that he says has a special place in his heart In fact, Branson liked Son Bunyola beach so much that he decided to buy some villas overlooking the beach and transform them into a Virgin luxury resort SUN READER HOLIDAY TIPS: Give us your best tip for an underrated UK place and you could win a £100 Amazon voucher The resort opened in June last year on top of a cliff overlooking the north west coast of the island, among the UNESCO World Heritage-listed Tramuntana Mountains Opening the hotel was something of a passion project for Branson Along with a picture of the resort, he wrote on his Instagram: "Son Bunyola is one of the most magical places in the world. "I’ve been coming to Mallorca since I was a young boy, so it will always have a special place in my heart. "This is what led me to buy the Son Bunyola villas and transforming it into a Virgin Limited Edition property." which Branson wanted to transform for more than 20 years He was finally given the licence to develop it a few years ago and managed to open it last summer he doesn't want the resort to just be a place for sunny getaways He continued: "There was another part of the estate I was always yearning to restore – a 16th century finca nestled into the estate site we transformed the finca into the most beautiful hotel "People loved it so much that we decided to keep it open year-round, as Mallorca has the most wonderful hiking, cycling, and sun-drenched scenery for a winter getaway." One of the hotel's finest assets is its view over the Balearic Sea And Branson believes it's also home to one of the finest beaches in the world He told Mail Online: “Son Bunyola has crystal-clear waters and authentic Mallorcan charm "It’s positioned on the island’s north-west coast in the spectacular UNESCO World Heritage-listed Tramuntana Mountains "The seclusion and tranquillity transports you to a world far removed from the everyday." The Virgin website also suggests it's a great family friendly beach too adding: "A postcard-perfect pebble beach is just a short stroll away from the resort shallow waters and the hotel can even arrange kayaking or yachting excursions for more adventurous swimmers." Son Bunyola isn't the only hidden beach that people have raved about in Spain On a list, published by travel specialists Lonely Planet, Torimibia bay in Llanes was praised for its warm waters and beach bar The Asturias region is considered one of the prettiest parts of Spain, with locals often choosing to head there, to villages like Cudillero One person said that the beach looked like it was "straight out of a postcard - absolutely stunning" on TripAdvisor A small Balearic island just south of Ibiza called Formentera has some of the best beaches in the world They're so exotic-looking that they were even used in Bounty adverts to double as the Caribbean What's more, celebrities like Bob Marley and Leondaro DiCaprio have visited the island as a place to get away from busier holiday hotspots Meanwhile, these are the six best cities for tourists to visit in Europe in 2024 And these are the new rules set to come in for Brits heading to Europe later this year Our journalists strive for accuracy but on occasion we make mistakes. For further details of our complaints policy and to make a complaint please click this link: thesun.co.uk/editorial-complaints/ With their ‘Three Strategies’ scheme Javier Alejo Hernández Ayllón and Javier de Andrés de Vicente have won the ideas competition called by the Consell de Mallorca’s Sustainability and Environment Department in collaboration with the Balearic Islands Institute of Architects for the construction of a mountain shelter and agroforestry training school in the Finca de Raixa estate of the Majorcan municipality of Buñola Conceived as a new chapter of the history of the Possessió de Raixa the project addresses new needs (functional energy…) while respecting the heritage value of the complex and the landscape around it It is based on three complementary strategies: refurbishment and textures of the complex through local building techniques and removing partitions and poor-quality additions in the process of consolidating structures; reconstruction with the reinstalling of those missing pieces that can upgrade the premises; and reconfiguration paying attention to accessibility requirements to provide a shelter for 50 hikers in the houses of the owner and an agroforestry training center in linearly interconnected constructions leading to the wooded zone on the north and the garden along the way The area to refurbish covers about 1,530 square meters the budget for execution is estimated by the Consell de Mallorca at 3,600,000 euros maximum there arent any match using your search terms