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<a href="https://www.grapheine.com/en/">Home</a> / <a href="https://www.grapheine.com/en/portfolio">Portfolio</a> / Ville d&#8217;Annecy &#8211; Visual identity
the municipal councils of the cities of Annecy
Pringy and Seynod voted the creation of the new city of "Annecy"
that officially came into being on January 1st 2017
It is in this context that we took part in the project
by designing the new city’s visual identity
The name "Annecy" enjoys a widely spread image
that of an exceptional living environment on the shores of the lake and mountains
This name already carrying values of quality of life and exceptional setting
we deemed useless to illustrate them in the logo
We therefore opted for simplicity by creating a typographic logo
The main challenge of a city's visual identity is to make the institution and its actions legible
the logotype's signage function is very important
It is also about designing a sign that will last as long as possible
Annecy being the economic capital of Haute-Savoie
it seemed relevant to capitalize on the symbol of the Savoie flag
that conveys the values of this territory.