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Guinness debuts an ad campaign starring real groups of friends and their stories of coming together over shared passions and pints
Guinness is unveiling "A Lovely Day," chronicling a 5,057-mile journey to every single state and capturing what unites people over a pint. This campaign is more than just a celebration of Guinness - it's a celebration of the vibrant communities across the country
the first powerful film made in partnership with Uncommon Creative Studio
"Guinness Presents: A Lovely Day," begins rolling out across TV
This anthem focuses on snapshots of Americans finding connection in everyday moments of togetherness
highlighting the simple joy of being with the people who matter most
Some of the 50 communities featured in "A Lovely Day" include:
Guinness will release additional content that goes deeper into the dynamic stories and communities thriving across the U.S.
all complemented by billboards and digital screens in cities and towns nationwide
recognizing the people and moments that make every day a lovely day for a Guinness
"From a group of ice skaters gliding across the lakes of Alaska
to a baseball team part of Tulsa's sandlot society
to competitive weekly dominoes players in South Florida
we met real people and witnessed real moments
All we did was bring the Guinness and let the cameras roll," said Joyce He
"It's a refreshing reminder that we all thrive the most when coming together as communities
a lovely day isn't just about what's in your pint - it's about the people around you
the moments shared and the passions that bring us together."
This is the central chapter of the Lovely Day Project
when Guinness invited people across the country to share their own celebrations and stories
The response of YOUR photos showcased a powerful tapestry of moments that captured the spirit of connection
Inspired by the iconic "Lovely Day for a Guinness" ads of the 1930s and 1950s
"A Lovely Day" brings that timeless spirit to the U.S.
grounding it in the real stories of Americans and delivering a powerful message of generosity
everyone's lovely day looks a little different -- and to celebrate Guinness moments in the warmer months ahead
Guinness is excited to unveil a limited-edition Guinness Draught Stout can
designed by LA graphic artist Sebastian Curi
The eye-catching design adds brightness and creativity to the iconic black can
reimagining the classic Lovely Day toucan art with a modern
American twist -- another nod to the brand's visual legacy
Follow @GuinnessUS across social media to stay up to date on all the stories and lovely days to come
if you're taking a break or not drinking at all
try a Guinness 0 to keep the celebrations going
About DiageoDiageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker
Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA
MEDIA CONTACTS:Kelly Pepe, DIAGEO[email protected] [email protected]
MEDIA CONTACTS:Kelly Pepe, DIAGEOkelly.pepe@diageo.com diageobeer@taylorstrategy.com
Introducing the Guinness Lovely Day Project
a coast-to-coast search to celebrate and share what ..
Guinness is bringing people together for the most wonderful pints of the year
"This time of year is all about sharing quality..
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Eight superb strikes in April 2025 have been shortlisted for the Guinness Goal of the Month award
Watch the goals in the video above and have your say by voting below for your favourite before 12:00 BST on Monday 5 May
Your vote will be combined with the choices from a panel of experts to determine the winner
Enter your details for the chance to win a £150 voucher that you can spend online at a Premier League club shop of your choice
Your entry has been submitted successfully
Please check your email for further information
Sessegnon or Strand Larsen to win April's award
Help decide who wins the Premier League award for April
Watch six of the best saves in April 2025 and help decide which of them wins the award
despite being one of its most beloved heroes
The position of Obi-Wan Kenobi in the Star Wars universe is a hallowed one
Before being given an understanding of his earlier years through the prequel episodes
it was as the esteemed elder statesman of the Jedi rebellion
It meant the veteran actor was expertly placed to deliver a set of speeches rich with the kind of gravitas that one easily gains from treading the boards of the West End
Starting his career on the stage allowed Guinness to develop the dexterity that would see him become one of the greatest character actors from the late 1940s onwards
he made his name in a handful of the timeless ‘Ealing comedies’
1951’s The Lavender Hill Mob and the influential 1955 title The Ladykillers
Guinness also worked with director David Lean on six occasions
with each of their collaborative efforts serving to crystallise their respective standings in cinema history
1965’s Doctor Zhivago and 1984’s A Passage to India
Although Guinness committed to various iconic roles in his time, none were as impactful on popular culture as his portrayal of the aged Obi-Wan Kenobi in George Lucas’ original Star Wars film
Instilling the character with his Shakespearean command of the audience and his natural serenity
Obi-Wan became one of the most beloved characters ever seen in cinema
later said of Guinness’ brilliance: “It was
He had a very clear head about how to serve the story.”
he wasn’t a fan of the film and expressed great regret at taking the role
He reportedly said during production: “Apart from the money
the dialogue—which is lamentable—keeps being changed and only slightly improved
and I find myself old and out of touch with the young.”
the actor would then profess his widespread fame from the role both surprised and annoyed him
he reflected on an instance where his disdain for the film manifested
He recalled an autograph-seeking fan boasting that he had seen Star Wars more than 100 times
the actor agreed to give his autograph on one condition: he promised never to watch the film again
It’s not entirely unusual for an actor to dislike their most profitable movie
The chances are that when a movie is aimed at the mainstream
the artists involved will naturally find it somewhat distasteful
Star Wars might well be one of the biggest franchises of all time
but it didn’t necessarily leave all of its stars happy with their work
This article appeared in the Culture section of the print edition under the headline “Harping on about Guinness”
Discover stories from this section and more in the list of contents
Her wit and style, brought to life by these directors, make for a most enjoyable evening in
Ryan Coogler’s hit film is a riff on the uses and abuses of genre
Two books trace the extraordinary rise and rapid fall of Yevgeny Prigozhin
Robert Macfarlane and James Scott seek to understand the ways of water
The greatest civilisations of the past 3,000 years were the opposite of MAGA
Registered in England and Wales. No. 236383 | Registered office: The Adelphi, 1-11 John Adam Street, London, WC2N 6HT | VAT Reg No: GB 340 436 876
What emerged in Miami Beach was more than a critique of one show.
thanks in part to a ritual called “Splitting the G,” where drinkers chug a pint and try to place the line between the stout and the foam right in the middle of the “G” on a branded pint glass
He was previously editor in chief of the Clio Awards and Muse by Clio
and has also served as creative editor at Adweek.","slug":"/author/tim-nudd","native_app_rendering":false,"fuzzy_match":false,"contributor":false,"status":true,"last_updated_date":"2025-03-31T20:40:15.144Z","role":"Creativity Editor"}}}]},"description":{"basic":"Americans unite with family and friends over pints of the Irish beer in agency’s first work for the brand."},"display_date":"2025-04-10T13:30:00Z","distributor":{"category":"other","mode":"custom","name":"crain"},"editor_note":"1
Disregard subheadline field in article template.\n2
covers household and personal-care marketers
He's based near Cincinnati and has previously written for the Atlanta Journal Constitution
woodworking and graphic design industries and worked in corporate communications for the E.W
He was previously a freelance journalist and podcaster covering pop culture and entertainment as well as a Pilates instructor and a professional dancer
the “Scream” franchise and Halloween costumes
Gillian Follett is a general assignment reporter for Ad Age. She writes about a variety of topics including social media
influencer marketing and the creator economy
Gillian graduated from Syracuse University’s S.I
He previously covered corporate communications and public relations agencies as a reporter at PRWeek
Jon Springer covers sports marketing and beverage marketing
He formerly covered the food retail industry for Winsight and Supermarket News
and is a former sports and features writer for The Cecil Whig
Lindsay Rittenhouse is a senior reporter for Ad Age
covering broad advertising industry trends
He has worked in newspapers from Albany to New York City
He has also worked at every advertising industry trade publication that matters
and he once visited Guatemala and once rode the Budapest Metro
Adrianne Pasquarelli is a senior reporter at Ad Age
She is also a host of the Marketer’s Brief podcast and spearheads special reports including 40 Under 40 and Hottest Brands
Pasquarelli joined Ad Age in 2015 after writing for Crain's New York Business
where she also focused on the retail industry.
Bradley Johnson is Ad Age's director of data analytics
Johnson focuses on data and financial topics related to marketing
Los Angeles and New York including editor at large
overseeing breaking news and daily coverage
He also contributes reporting on the beverage
automotive and sports marketing industries
He is a former reporter for McClatchy newspapers
where he covered business and state government and politics
He previously covered the private equity industry as a reporter for PEI Media
Brandon Doerrer is Ad Age's brand marketing reporter
telecommunications and marketing trends CMOs need to know
gaming and technology at Campaign US and PRWeek and graduated from Columbia University's Graduate School of Journalism
Brandon Doerrer is a brand marketing reporter for Ad Age
Jones Krahl is U.S. head of creative and creative fellow at Deloitte Digital.
Sabrina Sanchez is senior reporter, Creativity, at Ad Age. She was previously creative editor at Campaign US, and also served as a writer and reporter at Sidekick by Morning Brew and PRWeek.
Kluivert on Bournemouth's 'special' season
137 CommentsJustin Kluivert says he feels at home at Bournemouth after a career that has taken him through the Netherlands
But while the Dutch forward is enjoying laying down some roots after jet-setting around the continent - he would jump at the chance of exploring Europe with the Cherries next season
As many as 10 Premier League clubs could qualify for European competitions, external in 2025-26
And with Andoni Iraola's side sitting 10th - one point behind eighth-placed Fulham - Bournemouth remain in the hunt with four games to go
has played - and scored - in the top-flight of each of the six countries he has played in
"I need to be in the book of Guinness World Records," the son of Dutch legend Patrick Kluivert tells Football Focus in an interview to be shown on BBC One on Saturday from 12:00 BST
"I think I am the first player to score in the top six competitions – if Holland is the sixth."
Romanian striker Florin Raducioiu and Montenegro's Stevan Jovetic are the only other players to score in the top five leagues of Italy
The forward joined Bournemouth from Roma in a £9.6m deal in June 2023
Since then the Cherries have set a club record Premier League points tally in back-to-back seasons, are challenging for a place in Europe, and have just opened a state-of-the-art £32m training facility, where this interview is taking place
"We speak every day about it," Kluivert says about Bournemouth's target of playing in Europe for the first time
"We believe in it and we will go for it 100%."
Kluivert emerging from dad's shadow as Bournemouth 'dream' of Europe
'Easy as that' - Kluivert's 'beautiful' history-making penalty hat-trick
Justin Kluivert has scored 19 times and provided seven assists in 62 Premier League appearances for Bournemouth
Kluivert has been a big part of Iraola's plans this season
making 30 Premier League appearances while accumulating 2,114 minutes of playing time
He has 12 Premier League goals - including two hat-tricks - and six assists as he looks to finally step out of his famous father's shadow
"I always saw it as a motivation," he says about making a name for himself after his dad's glittering career
which included winning the Champions League with Ajax in 1994-95
three Dutch League titles with Ajax and PSV Eindhoven
as well as winning La Liga with Barcelona in 1998-99
"It gave me hunger to show why am I good
and not just because I had the name Kluivert on my shirt
"People were always wondering 'is he actually good or is he just there because of his dad?'
"Pressure makes diamonds and that is how you shine."
In November, Kluivert made history when he scored three penalties in the same match during Bournemouth's 4-2 win at Wolves - the first time that has happened in the Premier League era
He followed that up two months later with another hat-trick in a 4-1 win at Newcastle, one of his dad's former clubs
I never liked taking penalties because I was stressed about everything," he says
I feel I have the calmness to keep it going."
Kluivert has played - and scored - in the top-flight in the Netherlands
Between 2018 and 2023 Kluivert changed countries five times in as many years
"I have always been travelling and been on loan," he adds
"I wouldn't recommend that to anyone
Although he was officially a Roma player between 2018-2023
Kluivert spent most of that time outside Italy
He scored for RB Leipzig against Manchester United during a Champions League match while on loan with the German club in 2020-21 before moving to France to play a season on loan with Nice
Then it was off to Spain and a temporary move to Valencia for the 2022-23 La Liga campaign
Kluivert scored a penalty against Rayo Vallecano
Two months later Bournemouth appointed Iraola, who made Kluivert his first signing at the Vitality Stadium.
"I knew back then he was a great coach because his Rayo Vallecano team were like we play now with lots of energy," says Kluivert
he will be here two hours early to mark the pitch out
"Me and the manager are the perfect match
but he saw I could play as an attacking midfielder
Kluivert is keen to lay down some roots in England
He recently became a father for the first time
I can't describe it in words," he says
"Having my wife and baby gives me calmness."
Kluivert has scored two Premier League hat-tricks for Bournemouth this season
Bournemouth's rise from football's abyss to the Premier League is well documented
Manchester United and Tottenham amongst others
talked in December 2023 about the Cherries qualifying for Europe within five years
Yet his club could meet that target this month if they finish the season strongly
Their final four games are against Arsenal (away)
Manchester City (away) and Leicester City (home)
That is why I came here," adds Kluivert
The future for Bournemouth is very good and I am very excited to be part of it
"We can for sure achieve Europe this season
"I am going to keep working hard and give it my best always."
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It’s the debut work from Uncommon Creative Studio for the Diageo-owned brand
has traveled to every state in America for a nationwide campaign that captures
Called ‘A Lovely Day’ (a nod to the ‘Lovely Day for a Guinness’ ads of the 1930s and 1950s)
the work celebrates 50 communities across the country
an Albuquerque rugby team and a cohort of plumbers in Chicago
“We met real people and witnessed real moments
All we did was bring the Guinness and let the cameras roll,” said Joyce He
“It’s a refreshing reminder that we all thrive the most when coming together as communities
a lovely day isn’t just about what’s in your pint – it’s about the people around you
the moments shared and the passions that bring us together.”
It’s Uncommon Creative Studio’s first work and will be distributed across TV
Guinness will release additional content to explore these stories more
with additional ads set to run on billboards and digital screens
The brand teased the campaign for St Patrick’s Day by inviting people to share their own celebrations and stories
Guinness has also created a limited-edition Guinness Draught Stout can
In a bold step away from the iconic black design
LA graphic artist Sebastian Curi has reimagined the classic Lovely Day toucan art
Guinness revolutionized both draft beer systems and how stouts are canned
Amelia Schwartz is a Brooklyn-based writer and editor who has been covering food
She is currently an editor at Food & Wine magazine
focusing on trends and innovations in the hospitality industry
Food & Wine / Getty Images / Doan Nguyen
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In 1855 Guinness assumed control of the brewing business, Arthur Guinness & Sons, started by his grandfather, Arthur Guinness (died 1803). He then developed a large export trade of stout to the United States, England, and continental Europe, which became the foundation of his fortune; he was said to be the richest man in Ireland
Guinness was succeeded in the business by his eldest son
Edward Cecil’s son Walter Edward (1880–1944) had a long political career
Among Guinness’s many philanthropic activities was the restoration beginning in 1860 of St. Patrick’s Cathedral, Dublin, which was in a state of near ruin, and the adjacent Marsh Library. He represented Dublin in Parliament from 1865 until his death. He was created a baronet in 1867
In 1997 the Guinness company merged with Grand Metropolitan PLC to form Diageo PLC, a company based in London. Arthur Guinness Son & Co., Ltd. was also known for The Guinness Book of World Records and other record books
originally published beginning in the 1950s to help solve trivia questions among patrons of Irish and English pubs; from 2008 the books were published by the Canadian-based Jim Pattison Group
Guinness is looking for real stories of people coming together over pints
share photos of your celebrations — and we might feature your story in our upcoming project
a coast-to-coast search to celebrate and share what brings people together over pints
snap and share photos of your celebrations with Guinness
and we might feature you and your friends in our next ad
but it's always been brought to life by the people who enjoy it," said Joyce He
"We want to find and tell the real stories of the people behind the pints
and highlight what a 'Lovely Day for a Guinness' really looks like
I know we will uncover an incredible range of moments filled with genuine fun
we might feature your story in our new commercial later this year
Guinness will travel to every corner of the country to uncover and share particularly unexpected moments of connection
aiming to create a vibrant portrait of communities coming together to do what they love
Beyond the launch of the Guinness Lovely Day Project
Follow @GuinnessUS across social media to stay up to date on all the lovely days this month has to offer
MEDIA CONTACTS:Kelly Pepe, DIAGEO[email protected]
[email protected]
MEDIA CONTACTS:Kelly Pepe, DIAGEOkelly.pepe@diageo.com
diageobeer@taylorstrategy.com
Guinness is unveiling "A Lovely Day," chronicling a 5,057-mile..
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The limited-edition IDA x Guinness “Never Settle” Boot
engineered specifically for the female foot will hit the pitch at this year’s Guinness Women’s Six Nations
Ahead of the 2025 Guinness Women’s Six Nations Championship
IDA Sports and Guinness have announced a game-changing collaboration for women in sports – the IDA x Guinness “Never Settle” Boot
the first-ever soft-ground boot engineered for female athletes
The partnership brings together IDA’s expertise in creating female-specific footwear
while reinforcing Guinness’s support of women athletes and women’s rugby with their iconic branding
The IDA x Guinness “Never Settle” Boot will mark the debut of IDA’s soft-ground technology in competition
a boot that has been specifically designed to address the long-standing issue of ill-fitting footwear for female athletes and to empower them on the field of play
women had to rely on boots which have been designed for the male foot
increasing the risk of injury and hindering performance
This collaboration seeks to rectify this systemic oversight
finally providing elite women athletes with the performance equipment they both need and deserve
The launch of the IDA x Guinness “Never Settle” Boot marks a significant step forward in addressing gender inequality and championing inclusion in rugby
and further emphasises Guinness's ongoing commitment to never settle until sport is a place where everyone can belong
and performance to craft the ultimate boot for female athletes
As the first female-specific soft-ground model available
the boot features strategically placed metal studs to deliver exceptional traction on wet
During this year’s Guinness Women's Six Nations
these cutting-edge boots will be worn by some of the Championship’s finest players
including Ireland co-captain Edel McMahon and teammate Neve Jones
Olympian and England player Megan Jones and her teammate Ella Wyrwas
Elis Martin and Caity Mattinson of Scotland and Alissa Ranuccini of Italy
Players wearing the boots during the upcoming Championship have been a vital part of IDA's research and development process
and their continued insight will help inform the next iteration of boots for women athletes
co-founder of IDA said: “At IDA Sports
we’re always pushing the boundaries of innovation to create the best footwear for women athletes everywhere
is the result of extensive research and development
blending cutting-edge design with the performance and comfort our community deserves
We’re beyond excited to share this with the world
and we jumped at the chance to work with Guinness because of their commitment to growing the women’s game
Here’s to breaking new ground—on and off the field!”
Liquor and Vodka at Diageo said: “This partnership with IDA Sports to create the Never Settle boot isn't simply about equipment
it's about challenging the status quo to drive meaningful change
we want to level the playing field by creating custom-made solutions for women rugby players so that all athletes can play at their full potential
We hope the Never Settle boot can be a source of inspiration for the wider sporting industry to embrace innovation and ultimately increase the accessibility of rugby to more players – from the Guinness Women’s Six Nations to grassroots rugby.”
player on the England Women’s Rugby team who will be wearing the boots throughout the Guinness Women’s Six Nations Championship
added: "I'm thrilled to be amongst the first to try out the IDA x Guinness 'Never Settle' boot
given it's designed to support women's physiological needs on the pitch
It feels historic to be able to wear them during this year’s Guinness Women’s Six Nation
and I can’t wait for more players to be able to try out this new design and experience the support it provides
This much-needed innovation is such a positive step forward for women's rugby."
The IDA x Guinness “Never Settle” Boot features a limited-edition colourway in collaboration with Guinness, exclusive to athletes competing in the 2025 Guinness Women’s Six Nations Championship. The wider public release of the boots will follow, marking an era of more inclusive and specialised gear for women athletes. More information available at the link here.
Our DRINKiQ programme aims to
raise the 'collective drink IQ' by increasing public awareness of the effects of alcohol and supporting responsible drinking.
We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
Reporting by Aby Jose Koilparambil and Yadarisa Shabong in Bengaluru and Emma Rumney and Amy-Jo Crowley in London; Additional reporting by Abigail Summervile in New York and Andres Estebaran in London; Editing by Anil D'Silva
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about the folklore surrounding Guinness beer
Lauren Wicks is a writer and editor with a passion for food
and spends her free time haunting her favorite natural wine shop
exploring the best food and wine destinations in the country
and hosting dinner parties for friends and neighbors
she's likely working through a stack of historical fiction from the 19th and 20th centuries
unveiled its latest limited time offer (LTO) menu
infusing fan-favorite dishes with the taste of Guinness
Available at participating Hooters locations
the lineup features a new Guinness Wing Sauce
as well as PRETZILLA® Buffalo Chicken Pretzel Bites, PRETZILLA® Cinnamon Pretzel Bites
Guinness-inspired Fish & Chips and a Shrimp Po’ Boy
the spring LTO menu brings flavors from across the pond right to fans’ plates
Guinness isn’t just for drinking — guests can now indulge in its greatness with the new Guinness Wing Sauce
full-bodied blend joins Hooters’ roster of signature sauces that can be tossed on any style of the world-famous wings for a limited time
Made with soft PRETZILLA® pretzel bread
these shareable bites come in two styles: Buffalo Chicken Pretzel Bites
filled with buffalo chicken dip and served with ranch or bleu cheese
They’re ideal for kicking off a meal or ending it on a sweet note
try the Guinness-Battered Fish & Chips or the Shrimp Po’ Boy
Both are coated in Guinness-infused batter and fried to golden perfection
giving an innovative twist to these classic dishes
“Our partnership with Guinness allows us to bring the iconic flavors of this legendary stout to our Hooters menu
offering bold and innovative choices for our guests to enjoy.,” said Hooters Chief Marketing Officer Bruce Skala
“Our guests are at the heart of everything we do
so we’re always listening and crafting our limited-time selections to give them what they crave and love.”
Pair any of the LTO items with a pint of Guinness or a refreshing beverage from Hooters’ selection of beer
Celebrate the warmer weather and tap into your cravings with Hooters new spring LTO menu. Find your nearest Hooters location at Hooters.com
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Non credo ai miracoli ne ho visti troppi (I do not believe in miracles; I have seen too many of them)
Oscar Wilde, Irish Poet/Playwright. (1854–1900) Fig. 1.
I don’t think Diagio (owners of Guinness) market wines
I remember the days before political correctness (PC) when Guiness was offered in Maternity hospitals in Ireland to breast-feeding mothers
The ploy was that Guinness contained a lot of iron
At that time my wife was in hospital giving birth to our first child
I went to see her every day and happily consumed her ration
Alas PC rules the day now and I no longer father children
The practise of serving Guiness to breast-feeding mothers is a distant memory
points out that the hard work of a number of wine farmers has eventually paid off
English sparkling wine is so good that a number of the large Champagne houses are purchasing land in the UK for the development of vineyards
Tattinger and California-based Jackson Family Wines among others
As she points out: It was the Romans who first brought grape vines to Britain 2000 years ago
The Normans also successfully established viticulture 1000 years later
but viticulture declined in the Middle Ages
And despite a flurry of interest sparked by 18th-Century adventurers
it was not until the 1970s that an English winemaking renaissance truly began
Of the first 200 patients who received an allogeneic Bone Marrow Transplant there were no long-term survivors
Thanks to the dogged perseverance of E Donnal Thomas and his colleagues and the discovery of the HL-A system
together with improvements in supportive care the situation is now much more satisfactory
significant gaps remain between developing and non-developing countries
access to HCT is greater in countries with a high GNI (gross national income per capita)
has a definitive role to play in the treatment of haematological malignancies
As well as increasing the efficacy of some chemotherapeutic regimens
immunotherapy helps to decrease acute toxicity
Over time the precise role of immunotherapy in the treatment of haematological malignancies will undoubtedly will be accurately defined and its use will increase
the field of keyhole and robotic surgery have greatly reduced toxicity and facilitated much shorter times in hospital than traditional methods
This is particularly true of methods which traditionally would have involved opening the omentum
Changes are occurring in the worlds of wine and medicine
Hopefully you will be able to benefit from changes in wine and not have to avail of changes in medicine
I have thoroughly enjoyed writing them and hope you enjoyed reading them
The magic formula of 0% Guinness-and why it costs so much
McCann S. Editorial. Bone Marrow Transplantation. 2024. ‘Wine without alcohol: medicine without doctors.’ https://doi.org/10.1038/s41409-024-02421-0
McCann S. Editorial. Bone Marrow Transplantation, 2024. ‘Climate change in wine and haematology’. https://doi.org/10.1038/s41409-024-0203-5
Enfield Lizzie. ‘The English wine that’s rivalling Champagne’. https://www.bbc.com/travel/article/20240918-the-english-wine-thats-rivalling-champagne
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The author declares no competing interests
Publisher’s note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations
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words: Pete O'Connell
Tracking down a bar that serves Guinness isn’t hard
but finding where to get a truly exceptional
well-executed pint of Guinness is another story
Nobody ever says “that bar pours the best Bud Light” or “this is the bar you go to when you want a good Coors Banquet.” For Guinness
and serving the stout have become an art form — one that begins the moment fresh kegs arrive on the loading dock
There are many factors that affect the taste, aroma, texture, and visual appeal of a proper Guinness. To find out the standard criteria for judging a pint’s quality, we consulted with Ryan Wagner, Guinness expert and national ambassador for Guinness Open Gate Brewery
Here are eight ways to tell you’ve been poured a great pint of Guinness
While some have dismissed the famous two-part pour as a marketing ploy
many swear by its magic as a crucial component of a proper pint of Guinness
the bartender must hold the glass at a 45-degree angle beneath the tap and let the stout cascade down until the glass is three-quarters full
The server should then let the beer settle for about a minute and a half before topping it off with the glass positioned upright
thus yielding a picture-perfect pour with a dense-creamy head
The process allows bartenders to achieve consistency between pours and control over the beer’s texture and presentations
but there’s a historical reasoning for the ritual as well
“Guinness beer prior to the invention of nitrogenation and the release of Guinness Draught Stout in 1959 was often served from two separate casks,” Wagner explains
The second cask was filled with the ‘aged’ or ‘matured’ Guinness beer
which had spent time in our maturation vats.”
Unlike Belgian tulip glasses
which traditionally have a stem and a bulbous bottom that tapers slightly at the top
There’s never a stem and the bottom half of the glass is narrower than the top half
This unique shape helps showcase both the stout’s aromatics and its signature creamy head
“Nitrogenation works best in a glass that allows the bubbles to cascade down the sides
then rise through the center of the beer to begin building that classic domed head,” Wagner says
“The closed-in sides at the top help direct aroma toward our olfactory receptors.”
Nobody likes dirty glassware, and unfortunately it’s pretty much impossible to snipe out until it’s too late. If a bartender presents a fresh pint of Guinness — or any beer for that matter — and there are pockets of tiny bubbles clinging to the sides of the glass, that’s a telltale sign of less-than-sanitary glassware
it’ll look like condensation that you can’t wipe away,” Wagner says
“Glassware that has been prepped specifically for the purpose of receiving beer and allowing you to enjoy it should be clean
and free of residual soaps or sanitizers.”
a beer’s carbon dioxide (CO2) bubbles will stick right onto them
thus hindering the beer’s carbonation and overall flavor
a pour of Guinness should bear a black-to-deep-ruby hue uninterrupted by pesky bubbles
According to Guinness, another benefit to serving the stout in clean glassware is that it helps preserve the beer’s lacing (residue from the brew’s head that sticks to the glass after each sip)
As the head moves farther and farther down the glass
it should ideally leave lacy cobwebs of foam behind at every step of the way
there should be a substantial amount of lacing still clinging to the glass
It’s more about aesthetics — as lacing doesn’t have a huge impact on flavor or texture — but since we first drink with our eyes
proper lacing is a non-negotiable component of the full Guinness experience
The “right size head” may be subjective, but according to Guinness’s parent company Diageo, a good pint should have a half- to three-quarter-inch head that sits slightly above the harp logo on Guinness-branded glassware
the pint will lose some of its velvety texture
the beer beneath will likely be under-carbonated
the freshness of the beer — you’ll end up with a thick head of foam that will add just a touch of bitterness to each creamy sip
while sticking around the entire pint,” Wagner says
the head should rise slightly above the rim of the glass
Not only does this add tremendous visual appeal
it also lets drinkers know that they’re not getting shorted on their pint
“The bit of foam that lives just above the rim of the glass is a great sign that your bar and bartender pour their pints with pride,” Wagner says
“My rule of thumb for the two-part pour is pouring the second part for half a heartbeat longer than you think you should
let the magic of 300 million nitrogen bubbles go to work.”
Like any other beer, Guinness is best stored and served cold. Adequate storing temperature both keeps beer from spoiling and ensures that the gasses in beer stay properly balanced. As with sparkling wine
the CO2 within it will break out of suspension and cause the beer to foam up wildly when it’s dispensed
preventing it from yielding a nice foamy head
While Guinness gains its fizz from a blend of three parts nitrogen and one part CO2
temperature is still a crucial factor in how its carbonation holds up
“Your pint should be served around 40 degrees Fahrenheit,” Wagner says
“It’s at that temperature that the little bit of CO2 in the beer is at its happiest
leading to overly large heads and a few bubbles in the top of the pint.”
If a pint clocks in at the right temperature
but there are still large bubbles breaking up the uniformity of its head
there’s a good chance the bartender isn’t holding the glass close enough to the spout when pouring
and waves it’ll make when it hits the surface,” Wagner says
Guinness didn’t become the most beloved stout on the planet with its looks alone
It owes much of its mass appeal to being rich
Every pint should fit this profile and carry flavorful notes of dark fruits
and coffee balanced with a hoppy bitterness
but beer that’s left to linger in keg lines at the end of a shift is prone to developing off flavors
due to either oxidation or unsanitary tubing
“When everything about the draft system in the bar is in perfect working order
the pint will feature an almost magical balance of roasty malt character
“Just make sure you don’t only sip the head — that’s where all of the bitterness lives
The body of the beer is lighter and more drinkable than you might expect.”
While it’s not a surefire way to know you’ve been poured a great pint of Guinness
reading the room can offer a hint as to whether or not a bar has its nitro stout system firing on all cylinders
Guinness Draught Stout drinkers know where to find the best pints,” Wagner says
If the bar in question is an Irish pub that’s slinging Guinness left and right, there’s a strong chance that the owners and operators take great care of their draft system and know how to execute a proper pour. On the other hand, if a bar has Guinness on tap, but it doesn’t appear to be a popular choice among the clientele, it’s probably best to just settle for a lager
“The old adage of Guinness Draught Stout tasting somehow better in Ireland is simply not true,” Wagner says
“There are tons of bars in this country where you’ll find a pint every bit as good as those served across the way
*Image retrieved from Faina Gurevich via stock.adobe.com
Guinness and Brooklyn Brewery Brewmaster Garrett Oliver Launch a Limited Time Beer to Celebrate the Power of Tradition and Innovation
2024 /PRNewswire/ -- Guinness and Brooklyn Brewery have just announced the launch of Guinness Fonio Stout
a limited-edition beer brewed in support of the Brewing for Impact campaign - a collaborative initiative inspired by Brooklyn Brewery Brewmaster Garrett Oliver's pioneering work with ancient West African grain fonio
Now available in select locations in the greater New York area
this beer celebrates the rich global history of Guinness
blending their Irish heritage with the vibrancy of West African culture and the creative spirit Garrett Oliver
He's enjoyed a 30-year journey at Brooklyn Brewery driven by a fearless passion to perfect his craft
which has inspired the Brewing for Impact initiative
they dive into new ways to highlight Fonio's versatility in brewing
showcasing how this remarkable ancient grain enhances this Guinness stout with a flavorful combination of roasted coffee
"Fonio Stout is an example of the magic that comes from blending the right amount of heritage and innovation
and we're thrilled about how this collaborative brew has captured the best of both Guinness and Brooklyn Brewery," said Joyce He
"Bringing our brewers together with Garrett Oliver and artist Kervin Brisseaux is a celebration that represents our commitment to pushing boundaries of creativity in brewing and cultivating social impact on a global level
Designed by Haitian American artist Kervin Brisseaux
the beer's packaging artwork celebrates Guinness's centuries-long history in Africa
blended with the cultural heartbeats of Brooklyn
You'll find several nods to both within the illustrations
from subway cars to fonio grains to the likeness of Garrett Oliver himself.
"Guinness is the first beer I ever loved," said Oliver
"And to be able to share my passion for brewing and for sustainability by creating this Fonio Stout for a brand that's known for cultivating connections across the globe - well
Guinness and I have the same vision - to ensure no matter where you are in the world or how you choose to celebrate
there's a great beer to help you enjoy yourself."
In partnership with the Brewing for Impact initiative, Guinness proudly supports The Michael James Jackson Foundation for Brewing and Distilling, founded by Garrett Oliver, with a $10,000 donation via the Guinness Gives Back Fund
to support their efforts in funding technical education and career advancement for Black
and people of color in brewing and distilling
Guinness Fonio Stout is available exclusively in New York
and select regional chains while supplies last through December 31
cans at a suggested retail price of $13.99 and is also available at our local Open Gate Breweries in Chicago and Baltimore
Guinness and Brooklyn Brewery are celebrating the launch of this limited-edition beer with an exclusive launch event at Brooklyn Brewery in New York City
The public is invited to attend specialty beer dinners to enjoy Guinness Fonio Stout alongside a curated dining experience highlighting the Fonio grain at Guinness' stateside breweries in Baltimore and Chicago
Guinness x Brooklyn Brewery: Reimagining what beer can be
No matter where you're enjoying a Guinness
Ireland or sipping a pint off the western coast of Africa
remember to always savor each sip and celebrate responsibly
each brewery has created a unique beer featuring fonio
honoring the grain's role in African heritage and supporting the livelihoods of West African farmers
Garrett Oliver and his collaborators are reimagining the brewing landscape
using innovative ingredients to celebrate global heritage and inspire the next generation of brewers worldwide
Contact: [email protected]
Contact: diageobeer@taylorstrategy.com
African American
words: VinePair Staff
Adam recently discovered Jason Hackett, a.k.a. “Prime Mutton,” a social media influencer who travels from pub to pub and judges whether or not each establishment’s draft Guinness pour is good or not
he judges whether or not the pint is “a real creamer.”
the appeal of Guinness is still gaining momentum
On this episode of the “VinePair Podcast,” Adam
and Zach discuss how this perfect beer effortlessly finds new fans and ways to remain at the center of drinking culture around the world
moving between higher-end and low-cost establishments and drinking occasions in a way that no other beer can
Listen on Apple Podcasts
Listen on Spotify
Hyundai Motor Company’s award-winning Hyundai IONIQ 5 took part in a prestigious GUINNESS WORLD RECORDS™ title attempt for the Greatest altitude change by an electric car
The record attempt was organized by Hyundai Motor India Limited (HMIL) and driven by the professional team from Evo India
with the Hyundai IONIQ 5 setting the remarkable record by registering an altitude change of 5,802 m
The journey began at India’s highest drivable point
The extraordinary feat was accomplished over 14 days
with the route covering a distance of more than 4,900 km
tackling challenging terrain and extreme climatic conditions and truly demonstrating the Hyundai IONIQ 5’s resilience
the Hyundai IONIQ 5 reaffirmed its position as a benchmark in electric mobility
from freezing temperatures and steep mountain passes in the Himalayas to humid coastal regions in Kerala
developed on the state-of-the-art Electric-Global Modular Platform (E-GMP)
has been designed to redefine smart mobility experiences
It features a futuristic and progressive design
as a revolutionary step towards a new era of electric mobility
Equipped with a high-capacity 72.6 kWh battery
the Hyundai IONIQ 5 delivers exceptional driving range
offering customers an exhilarating and versatile e-mobility experience
The Hyundai IONIQ 5 has once again proven its capabilities
setting a new standard in the electric vehicle segment while offering an unmatched combination of performance
Hyundai Motor India remains committed to delivering advanced mobility solutions and shaping a sustainable future for all
Hyundai Motor Company introduced the new XCIENT Fuel Cell Class-8 heavy-duty truck at the Advanced Clean Transportation Expo 2025 in Anaheim
Hyundai Motor Company and Plus unveiled a shared vision at the Advanced Clean Transportation Expo 2025 in Anaheim
Hyundai today introduced the all-new NEXO fuel cell electric vehicle
at its global launch event at the Seoul Mobility Show in Korea
Executive & Internal Communications Expert
Corporate & Brand Communications Expert
© Copyright 2025 Hyundai Motor Company
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The beer has pretty much become synonymous with Dublin — mostly because its founder
signed a 9,000-year lease on land for his brewery
right in the nation's capital city more than 250 years ago
you might hear someone ask if you plan to "split the G" just before you take that first sip
drink the beer nonstop until it lines up with the middle part of the "G" on the Guinness glass
We recently had a chance to talk to Guinness Brewery Ambassador Colm O'Connor as he gears up for the 25th anniversary of the Guinness Storehouse (be sure to check out the many events Guinness is putting together to celebrate)
the topic turned to the G-splitting phenomenon
"This is not a Guinness Initiative," O'Connor told Chowhound
it's more of a trend that's grown in popularity in recent years
O'Connor cautioned everyone to drink Guinness responsibly
O'Connor said that splitting the G has become a big part of enjoying a Guinness among tourists in Dublin
"It's something that I imagine would've been dreamt up by somebody on TikTok," he said
"It's come to such an extent that I'm actually meeting people in the Gravity Bar in Guinness with split the G T-shirts." The Gravity Bar is the bar that sits atop St
a place people usually stop by for a pint after a tour of the Guinness Storehouse
I’m not sure I can remember exactly when I sensed it. Maybe it was when some of the more gimmicky London pubs introduced “stamp cards” to ration out Guinness after news of a shortage; maybe it was when I was served the 500th London Guinness rating video by my Instagram algorithm
Regardless of the precise moment the notion arrived
I have felt for a while that we are heading for a change when it comes to the pint du jour
Guinness has been the fashionable choice for millennial and gen Z drinkers
swept up in the aesthetic renaissance of the Good Old-Fashioned Bloody Pub
This will probably be the year that the Irish stout stops being cool
I’m pretty sure that what will finally usher the Guinness hype train back into the station will be the same thing that came for Aperol spritzes and truffle: overexposure
vaguely Sex and the City-ish aperitivo-style drink is now a cultural behemoth in its own right – delicious
well … would you like a side of truffle fries for that truffle mac and cheese garnished with truffle oil
And while Guinness’s current round of popularity began because it was once viewed among younger pubgoers as a left-field choice – an “if you know
you know” order – it now couldn’t be less of a secret
and the impenetrable gaggle of gilets that pretty much always surrounds Soho’s Guinness Disneyland
otherwise known as the wildly successful Devonshire pub
and you have to admit that the brand’s cool stock is sinking
I grew up with a Dublin man and former pub landlord for a grandfather
so reverence for the stout is all but in my blood
Guinness is pretty much the only pint I regularly drink
and I’ll even admit that I’m One Of Those People who has long-winded opinions about their favourite Guinness in London
and who really does believe that it differs in quality depending on where you order it (it’s all in the gas
While Guinness may be at significant risk of losing its edge among, say, people who queue outside bakeries, this hardly matters to its bottom line. It has surpassed cult status, and has in essence become too big to fail. Debra Crew, chief executive of Diageo
the drinks conglomerate that owns the brand
told press this week that demand for the stout in October and November 2024 had surpassed even the amount called for during St Patrick’s Day celebrations
noting that the clamour was “unprecedented”
Crew also stated that Diageo is spending €200m (£170m) on a new Guinness factory in Kildare to keep supplies up to the level now required
really – I’m just pleased that while years ago you could walk into a pub and reasonably expect that Guinness wouldn’t be served there
these days I can pretty much get my preferred pint anywhere
among all of the arguments to explain the surge in approval for the drink
it is important to acknowledge the obvious one: its smooth texture and subtly rich taste do just combine to offer something genuinely delicious
I’m more than happy to let the hype move on to a less obvious drink (over the past couple of weeks
I’ve been in two south-east London pubs that have recently installed the rival stout Murphy’s
Because as annoying as social media Guinness chat might be
and despite the extent to which the Schooner Scorer’s camera angles haunt my nightmares (I mean it
it’s like a wise man called Robbie Williams once sang: “You can’t argue with popularity
This article was amended on 9 February 2025 to remove the incorrect assertion that London has nothing to do with Guinness or its heritage
notably the internationally popular Kind Hearts and Coronets (1949)
in which he played the roles of each of eight heirs to a dukedom
Guinness also starred as the master spy George Smiley in two television miniseries
also wrote dramatizations (The Brothers Karamazov and Great Expectations) and a film script (The Horse’s Mouth) and coauthored the play Yahoo (1976)
was published in 1986; in the following decade he released two volumes of personal diary entries: My Name Escapes Me: The Diary of a Retiring Actor (1997) and A Positively Final Appearance (1999)
But my friend’s drink order made jaws drop
I’ll take my very Irish local any day over any of them
Unless of course I want something more substantial to eat than Tayto crisps
and quiet time is what I tend to want from a pub these days
There are a few screens showing various sports
but the volume is usually unobtrusively low
But last week something happened that may have damaged my standing in this establishment for ever
I popped in early on a Friday evening with some old friends
a couple about my age who were down from the West Midlands for the weekend
One half of this happy couple is a very enthusiastic drinker; the other hardly takes alcohol at all
I ordered a couple of pints of Guinness and asked my non-drinking friend if she would like her usual
coincided with a simultaneous lull in every conversation under way in the pub
It was like the scene in Deliverance minus the duelling banjos
Pints were suspended halfway between table and mouth
I swear a horse race on one of the screens froze
“I’ve never made one of those before,” she said
And it turned out that a Guinness shandy isn’t a straightforward pour
otherwise the black stuff foams up like nobody’s business when it’s introduced to the mix
The horse race continued; the golfer played his shot
More Than 4,900 Fitness Enthusiasts From Around the World Participated in a High-intensity Interval Training Workout
LOS ANGELES--(BUSINESS WIRE)-- Herbalife
a premier health and wellness company community and platform
has made history by setting a new GUINNESS WORLD RECORDS title for the largest high-intensity interval training class (multiple venues)
The global event united more than 4,900 Herbalife independent distributors and fitness enthusiasts in a shared mission to celebrate the power of community
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241003636104/en/
Herbalife independent distributors gathered in Las Vegas for the live broadcast of the Worldwide Workout on September 21
the global workout attracted more than 11,000 participants from countries including France
who joined virtually via Herbalife’s YouTube livestream
Herbalife independent distributors hosted in-person events around the world
including gatherings at Galaxy Park in the United States
the Mexico Olympic Committee facility in Mexico
and at the Mumbai Convention Center in India
“Coming together from every corner of the globe
we have shown the profound impact of exercise and community on leading a healthy active lifestyle,” said Dr
vice president of the office of Health and Wellness at Herbalife
“The success of the Herbalife Worldwide Workout is a testament to our independent distributors and their commitment to build communities where everyone is inspired to live their best life
we have proven that by fostering a supportive environment and embracing well-being
we can achieve remarkable things – including setting a new world record.”
Official GUINNESS WORLD RECORDS adjudicator
confirmed that Herbalife had successfully created a new world record for the largest high-intensity interval training class (multiple venues) with 4,916 participants and a 91.34% success rate
The previous record for this title was 3,840 participants
The event also served as a global fundraiser. Herbalife committed to donate up to $40,000 for the Herbalife Family Foundation’s Casa Herbalife Program
which aims to improve the lives of children in need by partnering with existing charities to provide healthy meals and nutrition education to children around the world
a protein-packed formula designed to aid muscle recovery
In 2015
Herbalife set the GUINNESS WORLD RECORDS title for most participants in a high intensity interval training (HIIT) workout in 24-hours
The company and its members also created a new world record for number of people in a high intensity interval training workout in one location
with nearly 4,000 people filling the LA Live Plaza in Downtown Los Angeles
For highlights from Herbalife’s 2024 Worldwide Workout, go to @Herbalife on Instagram
Herbalife (NYSE: HLF) is a premier health and wellness company
and platform that has been changing people's lives with great nutrition products and a business opportunity for its independent distributors since 1980
The Company offers science-backed products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier
more active lifestyle to live their best life
For more information, visit www.Herbalife.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20241003636104/en/
Herbalife Media Contact: Miguel Lopez-Najera miguellope@herbalife.com 310-561-2285
Revealed: lorry with 400 kegs of the Irish stout onboard disappeared from Northamptonshire depot
In the days leading up to Christmas, stout-lovers were left reeling from a nationwide shortage of Guinness so severe that some pubs were forced to ration pints of the “black stuff” as taps began to run dry
Supermarkets remain at risk of running out due to customers’ stockpiling, according to reports, while the maker of the popular stout, Diageo, has even sent for back-up Guinness reserves from Ireland
Now it can be revealed that criminals appear to have gone to even greater lengths to beat the drought
with a heist that exacerbated the nationwide shortage
A truck carrying 400 50-litre kegs of the Irish stout – equivalent to 35,200 pints – disappeared from a depot in the Midlands in mid-December
whose contents were destined for pubs desperate for kegs of Guinness during the festive peak
was stolen from a logistics hub near Daventry
But sources familiar with the incident confirmed that a subcontractor working for a company in the Diageo supply chain had reported the theft to the police
The Guardian has approached Northamptonshire police for comment but the whereabouts of the purloined Guinness is understood to remain a mystery
The Guinness shortage has been fuelled by its newfound popularity with gen Z
which brews the stout at its St James’s Gate brewery in Dublin
has intensified its marketing efforts and worked with influencers over the past few years to raise Guinness’s profile
The apparent theft continues a spate of recent crimes in which edible delicacies have been pilfered
In December, a Michelin-starred chef issued a public appeal to thieves who stole his van containing 2,500 pies to “do the right thing” and give them to people in need
Two months earlier, detectives investigating the theft of 22 tonnes of cheese from Neal’s Yard Dairy arrested a 63-year-old man on suspicion of fraud by false representation and handling stolen goods
The London cheese specialist had delivered 950 wheels of cheddar – reported to be worth up to £300,000 – to an alleged fraudster posing as a wholesale distributor for a big French retailer
Nor is the Great Guinness Heist of 2024 the first time that thieves have taken advantage of the busy Christmas period to scarper with thousands of pints of the ebony nectar
In 2007, a van drove into the St James’s Gate brewery
180 kegs of Budweiser and 90 kegs of Carlsberg
This article was amended on 31 December 2024
The original version said 400 kegs contained about 20,000 pints
The true figure (for 50-litre kegs) is 35,200 pints
which opened in 2000 and is celebrating its 25th anniversary this year
Guinness is far from some tosh tourists buy — it is Ireland's most famous drink by a long shot
But the pint you drank on vacation in Dublin and the bottle you buy from your local supermarket probably won't taste the same to you
Does Guinness really taste better in Ireland
According to Guinness Brewery Ambassador Colm O'Connor
O'Connor stresses that there is no difference between Guinness sold in America and Guinness sold in Ireland
"The beer that you enjoy here in North America is all brewed in Dublin
'it was fine when it left.' It's exactly the same
same as the Irish beer." But context is everything
and the setting in which you enjoy your Guinness can and will affect how you perceive its taste
We all like to think we're objective arbiters of reality
but there's a reason why good restaurants place such a premium on ambience: the surrounding environment can have a major impact on what you eat or drink
That's especially true if you're traveling
which usually means you're on vacation and focusing solely on having a good time
Maybe because I'm not getting the buzzing and the bees in my ears
I could explain probably the ideal pub is one where it's cozy
It's even cozier if the wind and the rain is rattling outside on the windows and there's a guy maybe playing a fiddle in the corner and there's no distractions
And I'd say that can make a pint of Guinness taste just that little bit better."
But that doesn't mean you can't enjoy a great pint anywhere, O'Connor stresses: "I've had pints here in New York, every bit as good as in Dublin." So why not find your nearest Guinness brewery and make a day of it
Duke doctoral student David Lloyd George completes a muscle-up
UPDATE: First-year doctoral physics student David Lloyd George broke the Guinness World Record for the most muscle-ups completed in 24 hours. Lloyd George finished 2,002 muscle ups — 276 more than the previous record — April 14 and raised close to $20,000 for the Gary Sinise Foundation through GoFundMe and outside donations. Guinness later confirmed the record
First-year doctoral physics student David Lloyd George aims to break the world record for the most muscle-ups done in 24 hours on April 13 to raise money for the Gary Sinise Foundation
which assists wounded veterans and their families
A quantum computing researcher by day and climber at the Triangle Rock Club in Durham by night
Lloyd George began training for this project in July
Known as the “muscle-up man” at the climbing gym
he has completed around 30,000 muscle-ups — essentially a pull-up followed by a push-up on an exercise bar — in preparation
which he said is equivalent in terms of upper-body movement to ascending Mount Everest four-and-a-half times
Lloyd George has already raised around $8,000
and he hopes to meet his $10,000 goal by his final test next week
On that date, Lloyd George will begin his muscle-ups at 6 a.m at the Triangle Rock Club, setting out to beat the current record of 1,726 completed in one day
He estimated he will burn around 5,000 calories
given that he doesn’t expect to use the full 24-hour period
Lloyd George will take short rests to replenish his energy
He noted that breaking the record does not require him to complete consecutive muscle-ups
it counts the number of repetitions completed within the 24 hour span
Lloyd George aims to complete around 900 muscle-ups in the first five hours
which is around three muscle-ups every minute
He hopes to complete around two-thirds of the total repetitions in the first 12 hours and anticipates taking at least 15 hours total
“The muscle-up endurance event was something that I felt was really
really fitting … because it's something that really requires discipline
and I think those are all things that members of the Armed Forces truly
He began training calisthenics and rock climbing in eighth grade and later participated in cross country and pole vaulting for the track and field team in high school
After obtaining his bachelor’s degree in physics from the Georgia Institute of Technology
Lloyd George considered joining the military and aimed to become a Navy Seal
driven by his desire to do challenging tasks
he channeled this passion into completing a physics doctorate at Duke while attempting to beat a Guinness World Record
mentally prepare to do … a full Ph.D.,” Lloyd George said
He chose the Gary Sinise Foundation, founded by Forrest Gump actor Gary Sinise, because “they’re very efficient” and “they use [donations] properly.” Lloyd George cited the foundation’s Restoring Independence Supporting Empowerment program, which helps build smart homes and provide mobility devices and vehicles to severely wounded veterans.
To begin his training, Lloyd George created an approximate training guide that conditioned him to gradually increase his endurance and strength, with the goal of breaking the world record by April. He started by doing 500 muscle-ups a week, experimenting with completing one to five sets per minute until eventually settling on three sets per minute.
“When you're doing something ambitious like that, you want to have a long-term vision, but you need to set small, more achievable goals that allow you to sort of have that sense of achievement [and] accomplishment along the way that keeps you motivated and keeping track of it as well,” Lloyd George said.
Along with handling the physical strain of this project, Lloyd George noted that he has had to consider managing his other commitments, academics and diet.
“If you want to do something that's incredibly ambitious, you … have to cut other things out of your life,” he said. “Being able to truly focus on something oftentimes means saying no to many other things.”
Along with time management, Lloyd George has handled the stringent logistical process of breaking a Guinness World Record, which requires multiple witnesses to count and log each repetition. For him, these witnesses will be fellow doctoral students, many of whom have a background in fitness and can recognize a proper muscle-up. A specialist witness with a background in physical fitness, personal training and physical therapy will also be in attendance to ensure accuracy.
Additionally, Lloyd George will set up a video camera with a counter and timer in sight, and he will be running a livestream of the event.
As for his post-world record plans, Lloyd George aims to continue pursuing his doctoral degree while maintaining fitness in his personal life, noting that he finds exercise “incredibly rewarding.”
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“At the end of it, hopefully I will have contributed something very novel,” he said.
Editor's note: This article was updated March 31 to note that David's last name is Lloyd George, not George. It was updated again April 27 to reflect that Lloyd George had broken the record.
Bhavika Verma is a Trinity first-year and a staff reporter for the news department.
Share and discuss “‘Muscle-up man’: A Duke doctoral student’s journey to break a Guinness World Record” on social media.
gathering 3,000 people to celebrate Kanno’s record and the boundless capabilities of the human spiritVirtual twin experiences help innovators understand how design decisions impact a person’s mobility and drive the creation of more inclusive solutionsVELIZY-VILLACOUBLAY
2024 — Dassault Systèmes (Euronext Paris: FR0014003TT8
DSY.PA) today announced a milestone celebrating inclusive mobility and the boundless capabilities of the human spirit: Kazuhiko Kanno
a Japanese paracyclist and Dassault Systèmes employee
set a new GUINNESS WORLD RECORDS™ title for the farthest distance by handcycle in one hour (male): 28.331 km (17.6 miles)
a 3.541 km (2.2 miles) path in the Bois de Boulogne park in Paris
Dassault Systèmes hosted the “Mobility Night Ride,” an 11 km (6.8 miles) cycling and roller-skating ride through Paris that gathered 3,000 people to celebrate alongside Kanno
Kanno’s record and the Mobility Night Ride are part of Dassault Systèmes’ “The Only Progress is Human” initiative
which aims to increase awareness of today’s societal and environmental challenges and inspire people to use the virtual world to drive sustainable innovations for a better future
Dassault Systèmes organized the record and ride to highlight the need for mobility to be equally accessible for all
and the role of virtual twin experiences as powerful accelerators for creating more inclusive technologies and cities
possesses the capability to achieve their goals
Kazuhiko Kanno’s record-setting achievement represents more than just speed and endurance – it displays his incredible strength and skills
we want to show the capabilities of the human spirit as well as shed light on the role of virtual twin experiences in facilitating new mobility solutions for a more inclusive and accessible world,” said Victoire de Margerie
More than 50% of the world’s population resides in urban areas
where mobility plays a role in accessing resources
traditional infrastructures and technologies may not adequately accommodate diverse needs
By incorporating virtual twins in urban planning
as well as in the design of products for travelling
innovators can simulate and analyze the impacts of various elements on a person’s mobility
sustainable and accommodating technologies
Alice Lascelles
selects her favourite stories in this weekly newsletter
There’s been a bit of a shortage of Guinness in the UK lately
In the run-up to Christmas many pubs were left high and dry; and several months on
Guinness said it was blindsided by “unprecedented demand”
Perhaps it should have seen it coming – stout sales in the UK
grew 24 per cent between 2019 and 2023 (in contrast to the wider beer category
which was down six per cent in the same period)
Guinness has been the UK’s bestselling beer
accounting for one in every 10 pints sold in pubs
Kim Kardashian poses with a pint of Guinness in London in March 2023 © @kimkardashian/InstagramDrinkers are starting to realise that there is life beyond Guinness
Its popularity has been part driven by social media – Guinness is fiendishly photogenic, with a ritualised serve that can be, and has been, debated ad nauseam. Pictures of Kim Kardashian enjoying a pint in a London pub went viral; and TikTok has been awash with people “Splitting the G”
The launch of the phenomenally successful non-alc variant Guinness 0.0 has also helped the Irish brand reach a whole new audience
This full-flavoured alcohol-free stout from teetotal specialists Big Drop is so good it has been known to beat the real deal in competitions. <0.5 per cent abv, £1.80 for 330ml can, ocado.com
Very well-balanced, with a satiny texture and subtle notes of milk chocolate and roasted black coffee. The finish is fresh and not too sweet. 4.4 per cent abv, from £3.75 for 440ml can, anspachandhobday.com
A bottle-conditioned stout from Cornwall that’s big on flavour – dark chocolate, espresso, raisins and a hint of oaky smoke – but still very drinkable. 4.5 per cent abv, £2.05 for 500ml bottle, ocado.com
Brewed with real espresso, this indulgent stout is as sweet and silky as a coffee liqueur. A former Camra supreme champion. 6.5 per cent abv, £3 for 330ml can, claptoncraft.co.uk
Rich, dark and dense with a lovely frothy head and complex notes of espresso, marmite, cigar, smoky leather and stem ginger. 7.5 per cent abv, £3.50 for 330ml bottle, thekernelbrewery.com
But there is life beyond Guinness, as more drinkers are starting to realise
“If you want a stout that’s more flavourful and complex than Guinness there are hundreds of them out there,” says beer writer Pete Brown
“There are now many brewers doing nitro stout [which is dispensed with a mix of nitrogen and carbon dioxide
to make it extra-creamy] and it’s become quite a fashionable style.”
Ireland is viewed by many as the spiritual home of stout – but it was actually born in London, created in the 18th century for dock workers who sought a richer, more robust version of the porter they all drank. South-east London’s Kernel Brewery is keeping that tradition alive with a range inspired by historic recipes
These include the treacly-sweet Kernel London Porter and 1890 Export Stout
a Victorian-style recipe made with black and chocolate malts that give wonderfully roasty
quite savoury characters (all of these are in bottle – if you want to taste Kernel’s nitro stout you will need to find it in a pub on draught)
The Wenlock Arms alehouse in Hoxton switched to Kernel nitro stout when it could no longer get hold of Guinness. For owner Heath Ball, who also runs the popular Red Lion & Sun pub in Highgate
“I’m so bored of the whole rhetoric around Guinness,” he says
“I think the best thing that ever happened was them running out of stock
And Kernel is just fabulous – so full-bodied.”
Price hikes for Guinness – and other beers across the Diageo portfolio – have been another reason for pubs jumping ship. Kavanagh’s Pub New Street in Dublin hit the trade headlines recently when it announced it was changing its popular €5-a-pint offer from Guinness to Beamish (another Cork classic) as a way of “telling Diageo to f@%k off”
The future looks bright for stout and other dark beers – now you’ve got it in black and white
@alicelascelles
In a class of its own: The Hyundai Future Mobility School
IONIQ 9 premieres at Goldstein House in Los Angeles
One step further: Celebrating the historic milestone of 100 million vehicles produced
Hyundai Motor Company’s Carbon Neutrality Vision
Hyundai IONIQ 5 takes part in GUINNESS WORLD RECORDS™ Title for the Greatest Altitude Change by an Electric Car
2024 – Hyundai Motor Company’s award-winning Hyundai IONIQ 5 took part in a prestigious GUINNESS WORLD RECORDS™ title attempt for the Greatest altitude change by an electric car
“We are incredibly proud to see the Hyundai IONIQ 5 create history by achieving the Guinness World Record™ for the Greatest altitude change by an electric car
This achievement is a testament to Hyundai’s unwavering commitment to innovation
The IONIQ 5’s performance in such extreme conditions reflects its engineering prowess and durability
we are dedicated to pushing boundaries and setting new benchmarks in e-mobility
and this record further reinforces our vision of ‘Progress for Humanity’.”
Sunwoo Kimsunwookim@hyundai.comGlobal PR Contents · Hyundai Motor Company
Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release
the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader
Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe
Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider
The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions
while pursuing open innovation to introduce future mobility services
In pursuit of sustainable future for the world
Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai