Burger King turns NBA 2K21 courts into customized menus
First, you download “The Menu Court” in MyLeague or MyNBA Mode—for PS4 or PS5
if you make a basket while standing on a sandwich
you can get those items for free through April 4 by sharing the video on Twitter
David Madrid developed the campaign for BK Spain
enlisting Spanish gamers RobertPG and Papigavi and Vituber for promo assists across YouTube and Twitch
“The objective of the brand here is to keep strengthening our relationship with gamers,” David executive creative director Andre Toledo tells Muse
“And they value when brands try to connect with them in their own language
And here we’re creating an entertainment challenge that feels really natural with the way gamers play
“In just a couple of days since we launched the activation
we got more than 500 participations and counting,” Toledo adds
BK believes “video games and content via streaming are the perfect combination to offer our guests new experiences in a fun way,” says the brand’s Spain and Portugal marketing director Beatriz Faustino
Indeed, the fast-feeder has written the playbook on such tie-ins. Past efforts include a FIFA20 free-eats challenge involving obscure U.K. squad Stevenage F.C., and “Burger Clan,” a PlayStation-based meal-delivery service
David Gianatasio is managing editor at Clio Awards
Back home this weekend in the peace and quiet of his French home, he is nevertheless still up for performing a few tricks. At the command of his mistress, Laura Martin Contini, he begs, barks, turns full circle and dashes off to fetch her shoes. Then he performs his pièce de résistance: rolling over and playing dead.
An eight-year-old black-and-white border collie with unusually human-like blue eyes, Messi has sprung to fame thanks to his role in Anatomy of a Fall
Three men were denied bail on Friday after pleading not guilty to trafficking two South American women who spilled the beans after being found guilty of prostitution and were set to be deported.
a 51-year-old hotel manager from St Paul’s Bay
a 48-year-old cab driver from Għarb and Columbian hotel room attendant 33-year-old Jorge Emilio Herrera Mendez
were arrested a couple of weeks after their two alleged victims faced deportation for overstaying in Malta.
Immigration officers flagged the women’s plight to the police vice squad and further investigations revealed that the women
were working locally as prostitutes.
The women were arraigned in court and were handed a suspended sentence upon admission
matters took a different twist when the prosecuting officer was approached by the women’s lawyer after the arraignment and was informed that his clients were claiming to be victims of human traffickers
Inspector Joseph Busuttil spoke to the women who recounted their alleged ordeal after being introduced to Borg and Pace by Herrera Mendez
The men allegedly forced them into prostitution
offering sexual services and charging different rates according to the duration of the services with a fee of €120 per hour
Clients selected the services from an online “menu” and the accused would pass on information about the bookings to the women who would subsequently pocket half of their earnings
while their phones were allegedly kept by Borg and Pace who monitored bookings
The alleged victims explained further that they were scared of the men
especially since Borg would place a firearm on the table whenever sitting down to discuss business matters with the women.
A pistol was later confiscated by the police
All three suspects were arrested and arraigned on Friday
Borg and Pace were charged with repeatedly
forcing their alleged victims into prostitution
living off their earnings and causing them to fear violence.
Borg was separately charged with trafficking for prostitution purposes
repeatedly raping one of the women as well as unlicensed possession of the firearm
The other two men were charged with complicity in human trafficking
while Herrera Mendez was separately charged with defrauding one of the victims and breaching immigration laws.
A request for bail was strongly objected to in view of the nature of the charges and the fear of tampering with evidence since the victims were still to testify.
Defence lawyer Franco Debono stressed that the prosecution could not cite fear of tampering once the witnesses were not brought to testify at the arraignment.
Inspector Busuttil said that the women were to remain in Malta under police protection as victims of human trafficking
pending their testimony in the proceedings.
the lawyer countered that the current system needed to be changed so that civilian witnesses are brought to testify at the arraignment
That manner of procedure was only adopted when the alleged victims were tourists who were due to leave Malta and who were thus summoned to testify during the arraignment
Debono insisted that the current system was “unjust” since it safeguarded the interests of the alleged victims
while the accused ended up spending days under preventive arrest until civilian witnesses have testified.
After hearing submissions by both parties the court
presided over by magistrate Astrid May Grima
turned down the request for bail in view of the gravity of the charges and the fact that the alleged victims were still to testify
the court held that he did not offer the necessary guarantee against the risk of absconding.
The court ordered a ban on the alleged victims’ names
Lawyers Franco Debono and Marion Camilleri were counsel to Borg
Lawyer Martin Fenech was counsel to Pace and Herrera Mendez.
The prosecution was assisted by AG lawyers Darlene Grima and Ramon Bonett Sladden.