A Hungarian kids ‘football team won the Under 14 National Championship after surmounting an impressive 40-goal difference with a 43-1 victory in their very last match of the season
Kerekegyháza SE and Miklós GYFE were tied at 43 points
but the latter had a comfortable 40-goal advantage
which virtually guaranteed its first-ever U14 football title
But there is a reason why ‘virtually’ isn’t synonymous with ‘definitely’
Kerekegyháza SE scored an epic 43-1 victory over Palmonostora
while Miklós GYFE only managed a 1-0 victory in their last match
Miklós GYFE was getting ready to celebrate their title after the comfortable win when they got the unbelievable news that they had actually finished second
The 43-1 victory is now being investigated by the Hungarian Football Federation
Photo: Janosch Diggelmann/Unsplash
“Then came the shock that forty-four goals were scored in the eighty-minute meeting, with three goals scored in the sixtieth minute alone,” Erdős added. “In that amount of time, the teams can’t even get back to their sides of the field to restart play… I’m not even talking about the pure playing time, which is roughly forty-eight minutes.”
The Miklós GYFE president expressed hope that the federation’s investigation will clarify how Kerekegyháza SE managed its impressive victory and, if it discovers evidence of foul play, that its U14 team will receive the title they worked so hard for.
Meanwhile, Kerekegyháza SE is still celebrating its historic comeback, and the club’s president insists that everyone there has a clear conscious because there was no match fixing involved. President Antal Kunsági said that the team’s coach “ordered” players to score 50 goals before the match, and actually apologized to the opposing side for the “massacre”.
Although the 42-goal difference seems extreme for such a high-stakes game that ended up deciding the winner of the championship, Palmonostora, the team that suffered the painful defeat, insists that there was no foul play, since these are just 14-year-old kids we are talking about.
News of Kerekegyháza SE’s unlikely victory and title have been making news headlines all over the world, and the general consensus is that no matter how weak the opposing team was, scoring just the right number of goals to win the national championship seems unlikely, to say the least.
Conspiracy theorists contend the drought is the result of previous weather-manipulation experiments devised to prevent hailstorms from ruining crops
A water level meter in the middle of the dried-up Kondor Lake near Kerekegyhaza
is a PhD student in the Department of Cognitive Science at the Central European University in Vienna
Edited byPam Weintraub
SaveSYNDICATE THIS ESSAYEmailSavePostShareThe climate crisis is turning more severe with every passing year
and we are coming close to a point where it would no longer be possible to ignore or deny its existence
weather conditions become ever more extreme
reducing access to goods and increasing prices in many places
Somewhere down the line in this collective awakening
we can expect the rapid emergence of actors who are more interested in blaming others for the climate emergency than actually providing solutions; culprits could be immigrants
old enemies – the usual suspects or new targets
Already we can see early signs of a shift from denial to blame in what one could call climate populism – an approach to the problem and the politics operating with slogans but without solutions
with blame but without taking responsibility – a direct descendant of the populisms we know of today
To make an even sharper prediction: the climate populists of the near future might just turn out to be the same politicians and pundits that today fashion themselves as the most ardent deniers of anthropogenic climate change
Climate-related conspiracy theories are not new
human history is awash with instances of people attributing agency and intentionality to the weather
There have been gods and all sorts of supernatural beings that were
imagined responsible for dramatic weather conditions
the Greek god of thunder; the feathered serpent Kukulkan
had something to do with weather conditions
and were worshipped so they would bring a harvest of plenty
But one could say that humans have left behind these characters long ago
‘Modern’ people would rely on weather reports instead of praying to some deity for rain
They would use weather manipulation systems instead of ritual animal sacrifices
beliefs in deities that control the weather cannot really be called conspiracy theories in the first place
while our technology advanced at an incredible speed
our mind’s propensity to imagine intentions behind dramatic outcomes did not
human populations react in ways that are predictable – including in politics
Hawaii of 2023 were followed by a deluge of conspiracy theories and disinformation
These range from the use of weather manipulation systems to space lasers – the list is weird
A narrative repeatedly debunked by half a dozen high-profile news outlets claimed that weather manipulation systems would be used to force people into ‘smart cities’
where do I sign up?) Others cited the use of obscure military space technology created and deployed by some ‘global elite’ (aka
Jews) to generate natural disasters artificially
it seems that some people are just as likely to attribute agency and intentionality to weather changes and natural disasters as our ancestors did
social media functions more like a prism that empowers status-seeking extremists
these networks magnify fringe opinions and make them feel more prominent than they actually are
Climate-related conspiracy theories offer people something precious: a feeling of control
and justification for not changing their lifestyles in the face of a warming world
then people prefer to think it must have been someone’s fault
As the cultural evolutionist Olivier Morin pointed out in 2015
one of the best predictors of audience success of tales is that they have already spread with success in the past
Old narratives are updated to meet the requirements of contemporary historical environments
The common motifs in conspiracy theories – such as the malevolent and powerful outgroup
the scheming behind the curtains coupled with a profound distrust for official sources of information – have been attractive elements in stories for millennia
and this time the focus will likely be the climate crisis; but they will all make their re-appearance in the conspiracy theories of the future
scientific literature is rife with competing explanations as to why they thrive among us
follows along with the ideas of the science historian Michael Shermer
who’s written extensively on conspiracy theory in science and beyond
and attributed agency and intentionality to these patterns
The tendency to find meaning in random noise becomes even more pronounced when it comes to information about bad happenings
the observation is simply that if an outcome is really bad
then people prefer to think it must have been someone’s – or some group’s – fault
If climate change is slowly turning the planet into an oven
then this must have been the outcome of our enemies’ intentional wrongdoing
Strengthening this hypothesis is the finding that humans in general find it hard to bear with uncertainty and ambiguity
Conspiracist thinking is on an extreme end of a spectrum of causal thinking about the world
people would consistently believe that everything is chance
and nothing can be controlled through intentional actions
Just like conspiracist thinking seems to be maladaptive at first sight
this other extreme would then be a recipe of not taking action
even in situations when something could actually be done
This rather depressive mental predisposition was named learned helplessness by the psychologist Martin Seligman
Conspiracy theories have an appeal precisely because they promise
to completely eradicate uncertainty and chance from the interpretation of events
They make everything look controllable by making everything appear controlled
Conspiracy theories are not just amusing or compelling explanations that float around in space
where members actively construct meaning and goals for themselves
are sometimes formed around conspiracy narratives
This has been apparent in the case of QAnon
an omniconspiracy movement in which believers together participate in a conspiratorial treasure hunt
fuelled by the epic background story of saving kidnapped children
QAnon community membership skyrocketed during COVID-19
and it is speculated that this growth was at least partly due to quarantining and the social isolation it brought along
As the philosopher Dan Williams noted
believing in a conspiracy theory – or in any other questionable belief – may occasionally be socially adaptive
in a sense that it allows the believer to participate in rewarding group activities
and consequently avoid the pain of loneliness and exclusion
Showing public conformity with group beliefs is a standard requirement of belonging
While conformity is not exactly genuine believing
opinion may change over time during repeated exposure to beliefs
Adherence to group narratives is also dependent on emotional and social investments in a community
It should come as no surprise that parallels have been drawn between conspiracist thinking and religious beliefs
Promoting a conspiracy theory also helps the promotor
Conspiracy theorists on YouTube may make revenue through advertising or by selling merchandise
The most well-known example of this is Alex Jones’s Infowars website
which generated an estimated $165 million in a three-year period
mostly by selling supplements and prepping gear for viewers who became convinced that society was going to collapse
There are other, non-monetary perks for communicators, too. The messenger of bad news is often perceived to be more competent, according to an experimental study carried out by Pascal Boyer and Nora Parren
suggesting that they possess ‘secret knowledge’ or ‘insider information’ – like the anonymous government official ‘Q’ in QAnon
who claims to hold Q-level clearance to classified information – may find it easier to boost their reputation as experts in the eyes of explanation-hungry audiences
building this kind of reputation may pay off in politics
too: boys who cry wolf are sometimes elected as mayors of the town
followers are also granted the same benefit
they may act and feel superior towards the ‘sheeple’
It is no wonder that users holding extremely fringe beliefs tend to be more active on social media: they use platforms for identity protection
landowners became convinced that the system was to blame for the absence of rain
what should we expect to see when the worst ecological catastrophe of the planet becomes an undeniable reality
when the most devastating impacts of climate change come home to roost
My favourite overlooked case comes from Hungary
central-eastern European country experienced previously unseen
Crops had been destroyed over 1.3 million hectares – one-third of the land available for full cultivation
The country had to import large quantities of corn
an unprecedented transaction in modern Hungarian history
the country had installed a weather manipulation system capable of managing ice and protecting crops from hailstorms
The system consists of approximately 1,000 ground generators that release silver-iodide into to the lower layers of the atmosphere
preventing the formation of large pieces of ice in clouds
As the historic drought of 2022 turned more severe with every passing week
several landowners became convinced that the system and its operators were to blame for the absence of rain
Conspiracy theories either suggested that generators ‘split’ the clouds in half
preventing their maturation into proper rainclouds
or that they ‘forced’ the rain to fall earlier
The logical incompatibility of these two explanations is not unusual
is because a powerful someone intentionally caused something bad
an ecological catastrophe suddenly becomes controllable
The Jéger narrative quickly found its referential basis
establishing connections with other conspiracy ideas
including the HAARP-conspiracy theory from abroad
The acronym stands for High-frequency Active Auroral Research Program
with the goal of studying the ionosphere – the part of the atmosphere where northern lights are observable
The scientists working in HAARP definitely didn’t see it coming in the 1990s when some people – including influential politicians – propagated a rumour about the global elite (again
the Jews) deciding that the planet was overpopulated
thus initiating the HAARP-system to starve everyone to death
some people thought the same or similar forces were at play
despite efforts to debunk the conspiracy theory at organised roundtable discussions with farmers
and despite multiple factchecks published in different segments of the media
the Hungarian Jéger system had to be partially deactivated
Members of the Hungarian Chamber of Agriculture (NAK) were accused of working for the CIA
Desperate farmers nearly lynched a Jéger worker
the president of the NAK claimed in an interview
The invocation of HAARP highlights another interesting aspect of conspiracy theories
that they raise more questions than they answer
Why would the operators of the Jéger system want to cause a drought in their own country
To provide an explanation for the motivations of the wrongdoers
in this case – as well as in many other Western cases – the one about Jewish world domination
An individual engaged in one conspiracy theory becomes inclined to engage with more
as there are many open questions that remain
This marks the beginning of a long journey down the rabbit hole
Once this particular type of causal thinking is learned, it may influence the interpretation of other events, up to the point where all social information from the outside world is organised into fearful conspiracies. Psychological science found that one of the best predictors of a person believing in any given conspiracy theory is that they already believe in another one
looking to a conspiracy theory to explain the weather has remained a fringe occurrence
as the impact of climate change becomes more disruptive
in which politicians and pundits exploit worries about the climate emergency for political and economic gain
Climate populism – the political stance that is imagined surfing on the back of climate-related conspiracy theories – would have a number of features in common with populism as studied by researchers today. Just like other populisms
we cannot expect it to form a coherent ideology or worldview – apart from the usual trope of pitting ‘the people’ against the malevolent ‘elite’
The goal of the climate populist will be to seize power in democratic elections by playing on the populace’s worries regarding their rapidly changing natural environments as well as their changing lifestyles
The climate populist would achieve this without providing two essential elements that all good
climate-focused political movements should feature: long-term solutions and responsibility-taking
What the climate populist would seek to do instead is to provide justification for voters so they do not feel pressured to change their usual lifestyles and consumer choices
The conspiracy theories of the future would certainly make use of two recent developments: artificial intelligence and gamification
Large language models (LLMs) spared from moral-alignment training could be used to generate conspiracy theories and to fabricate evidence
fake online personas that attempt to provide a sense of public support for the false narratives written by the LLMs
QAnon’s most dangerous feature was that it married conspiracy theories with gamification
Potential believers are no longer just consumers of narratives
They are given an opportunity to actively shape the narrative structure
in which players collectively solve problems using clues that the writers of the game – sometimes called puppet-masters – have written
in order to develop an intriguing storyline
occasionally causing a form of addiction in which gamers tend to fuse real life with the game
Gamification transforms conspiracy theories into a more immersive
in which the game has the potential to step out from the digital world into the real one
The political forces that are the most ardent climate change deniers will be the climate populists of tomorrow
where players encountered cryptic messages called ‘Q-drops’ from the anonymous source Q
and interpreted these with likeminded friends
Some people have written articles and even books deciphering Q’s messages
driving an interactive treasure hunt as plotted as Indiana Jones
Conspiracy theories are going to be just one tool in the ugly little toolbox of the climate populist
Traditionalist and essentialist tropes may call for ‘protecting our ancient ways of life’ and ‘sticking to the heritage of our forefathers’ – conveniently forgetting that it was partly the heritage of our forefathers that brought about climate change
Populist movements are often incapable of forming long-term alliances with each other
One likely area of cooperation is exclusionary action against climate refugees
climate populists would suddenly discover their mutual interests and display them as collective identities
I consider Brazil’s former president Jair Bolsonaro
known for his rhetoric of blaming Indigenous people for fires causing deforestation in the Amazon and an outspoken climate-change denier
although I doubt that he would take due credit
In a speech delivered remotely for the United Nations General Assembly in 2020
Bolsonaro blamed Indigenous tribes for instigating catastrophic fires in the Amazon rainforest
pointing out that deforestation is to blame – a direct outcome of Bolsonaro’s environmental policies
which emboldened land speculators to log and burn vast areas
Bolsonaro answered by citing suspicious details – for instance
that fires always break out at the same side of the forest
where ‘peasants and Indians burn their fields’
It justifies not doing something difficult – changing the economy – while also justifying discrimination against minorities
It lifts responsibility and identifies a target
The narrative takes the shape of a conspiracy theory: an ignorant outgroup destroying our beautiful national heritage
It’s easy to see how the narrative structure of conspiracy theories can be similar from one to the next
But I predict that even the sources of conspiracy theories will stay the same
The political forces that are right now the most ardent deniers of anthropogenic climate change will turn out to be the climate populists of tomorrow
How could a political force or actor that claimed the climate crisis does not exist put forward
a narrative that the Jews caused the climate crisis
voters in functioning democratic societies would detect the discrepancy between incompatible claims
this is not always our experience with extremist political messaging
For concerned believers of conspiracy theories
group belonging might be more important than narrative consistency
It could also be that the logical inconsistencies are not perceived at all
This is not because conspiracy believers are stupid
uneducated or incapable of logical thinking
It is because the narrative still contains the critical motifs
from the hated outgroup to the malevolent intent and all the rest
The story would still offer the same psychological (and material) benefits
is that they ‘uncover’ a more ‘complete’ picture of the ‘truth’
still fit with the worldview that is characterised by outgroups scheming to destroy traditional culture
but conspiracy-communicators could remain capable of increasing their own reputation by using conspiracist narratives
even if the conspiracy they advocate is in logical disagreement with what they have advocated yesterday
not only because we may feel discomfort from what we see but because of the expectations we may perceive when looking at ourselves
Imagine a political campaign focused on how we personally need to make our lives more uncomfortable to minimise the sum total discomfort that all humanity experiences
This is a career-ending slogan for even the most popular candidate
Collective responsibility is a hard sell in politics
Blaming some other group for the wreckage is much easier
and it may yield short-term benefits – and long-term catastrophe
to keep on doing what we have been doing so far
It allows us to say: others need to change
This will be the fundamental appeal of climate populism
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Ervin Nagy has had to scrape together his company
which he founded in his father’s soda factory in Akasztó
The Coca-Cola price war didn’t stop him either
and with the help of online research he made a complete profile change in 2008
replacing carbonated soft drinks with sports drinks and then vitamin drinks
Not only did it become a major player at home
but it also established itself on international markets
HE BELIEVES THAT SUCH PRIVATE COMPANIES ARE CHARACTERISED BY THEIR ABILITY TO OUTGROW THEIR COUNTRY’S BORDERS ON THEIR OWN STRENGTHS AND TO STAND UP TO FOREIGN RIVALS
It is a basic economic thesis that the more such firms strengthen a country’s economy
There is hope even in a difficult situation
Each of these businesses has a unique story
rather a story of how to make a company in difficulty succeed through thoughtful yet courageous strategic decisions
Ervin Nagy’s father was a winegrower
His son started working here after his military service
“I was more in the mood for making soda than working in the vineyards,” he explained
An important detail to remember is that in the early 1990s
a Hungarian family from the south of the country fled to nearby Kerekegyháza to escape the South Slavic war and started producing a carbonated soft drink called Bambino
They had everything from pineapple to mango to the most unexpected flavours
The Nagy’s idea of selling the product themselves was a hit
They used the family Barkas minivan to commute between Akasztó and Kerekegyháza
which could hold 250-300 bottles of soft drinks
and most of the third was sold out before I even got home from Kerekegyháza.”
The Hungarians loved flavoured sparkling soft drinks
but it is worth remembering that after the fall of communism
with the collapse of the state-owned farms and the cooperatives that produced the drinks
This paved the way for small businesses like Ervin Nagy’s
“We felt that this was a much bigger business than soda
but we simply couldn’t sell more because the people in Kerekegyháza couldn’t produce more
Sometimes they couldn’t even supply the quantity they had negotiated because they were almost overwhelmed by customers
even the greengrocers in Pest started to buy the drinks
The Nagy family – Ervin’s brothers joined in – decided to take their fate into their own hands: they bought three or four machines from Kerekegyháza
bought the recipe from KecskemétVin and started producing the flavoured
2,400 bottles of soft drinks were produced in two shifts by a dozen people
they make more than double that in an hour
“We were the third or fourth small business soft drink company in the country
There was such demand that we reached maximum production capacity in two months
We were at exactly the same point as the Kerekegyháza company: we couldn’t produce enough
And sometimes I went to bed at 2 o’clock in the morning and two hours later I was back at the plant mixing the product.”
BUT ALSO WILD CAPITALISM: WHEN THEY WANTED TO LOAD THE PET BOTTLES BOUGHT FROM THE AMERICAN CONSTAR
THE WAREHOUSE CLERK REGULARLY HAD TO SLIP THE 100 FORINTS TO GET THE SHIPMENT GOING
They loaded their upgraded tractor-trailer IFA so full that they had to drive in the middle of the lane on the Pest quay to fit under the bridge
There was a huge boom of similar soft drink producers in the area
a process that was finally brought to an end by Coca-Cola’s price war
While the Nagy’s and other retailers were selling their 2 litre soft drinks for 52 forints
Coca-Cola was charging 128 forints for its own product
a cross-industry agreement between Coca-Cola and Pepsi led to a steep price cut
slowly ‘pricing out’ the small players
The entrepreneur from Akasztó was the first to go under
closing the shop for two years and moving on to other business interests
but when the big players started to raise prices again
most of the old retailers had thrown in the towel
so the entrepreneur had to deal with the retail chains that were emerging in Hungary at the time (such as SPAR
the company did not have a forklift truck for packing
and their IFAs could not be parked at the truck ramps of the storage facilities
They simply did not meet the changing requirements
the small shops that used to sell their soft drinks were closing down
who is now one of the company’s directors
had their first child and decided to start something new
so they had grown too big to sell everything
The only thing that came to mind was a change of profile
I read statistics on American websites about how much the production of carbonated soft drinks was expected to fall and how it would be replaced by functional drinks such as sports drinks.”
They looked around the market and found sports drinks linked to three manufacturers in the gyms
came in different colours and sold for 400-500 forints
Absolute live: It was time for big changes
The Nagy family possessed the necessary technical equipment
they had to figure out where to get the basic ingredients for sports drinks
as the company had never before been involved in the production of functional drinks
and they eventually launched Absolute Live products
which are free of potency-enhancing colours
“We started from our own old pricing
so we sold our litre drink for almost the same price as our competitors’ half-litre
plus double the carnitine content of 1,000 mg
Consumers didn’t understand it at first.”
BUT IT WAS SIMPLY THAT THE NAGY FAMILY DID NOT WANT TO WORK WITH HUGE MARGINS BECAUSE OF PREVIOUS EXPERIENCE
After a range of products for lifestyle change and regular exercise
The product is made from a wide variety of fruit types
and for a few years now carrot and beetroot drinks have also been produced
health-conscious lifestyle is becoming increasingly trendy
and sports drinks are very fashionable in our country
where we are perhaps even beating many Western European countries
more and more players are entering the market
we already had enough revenue from sales to make it worthwhile to invest in a new production facility
Today we produce 6,000 soft drinks per hour and we need four people directly to produce them.”
Akasztó is also a curiosity at European level
The factory in Akasztó stands up to international comparison: the company’s food engineers test products in their own laboratory
Ervin Nagy says that what he saw in the beer and spirits lab at the Budapest Agricultural University
a closed air exchange system operates that exhausts the air in little more than two minutes
creating a completely sterile environment and preventing product spoilage
The bottles are rinsed with ozonated water for the same purpose.”
supplying to many countries in the Central and Eastern European region
It regularly tries to develop new products
it recently launched a chewable tablet containing L-carnitine
The company has 20-25 employees and sells 5.5 million bottles of soft drinks a year
their efforts won them a MagyarBrands award
but Ervin Nagy is even closer to his heart with the Factory of the Year award from a professional jury
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