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the skincare brand co-founded by acclaimed actor Nayanthara
announces its partnership with Reliance Retail’s Tira
This strategic collaboration marks 9Skin’s expansion beyond its direct-to-consumer (D2C) channel and its debut in offline retail in India
9Skin is unveiling an exclusive product: the “Skinderella” Hydrogel Mask
This innovative mask is thoughtfully designed to deliver deep hydration and rejuvenation
addressing the diverse skincare needs of Indian consumers
Available for a limited time exclusively on Tira
the Skinderella Hydrogel Mask is a must-have for skincare enthusiasts
9Skin is a brand inspired by Nayanthara’s personal experiences with skin conditions
dedicated to providing effective and gentle care for all skin types
With a focus on natural ingredients and holistic approaches
9Skin leverages advanced nanotechnology to create products that offer not just healthy skin but also a sense of nourishment and confidence
commented “Partnering with 9Skin aligns with our commitment to bringing innovative skincare products to our customers
We are pleased to be the retail channel bringing 9Skin’s products to Indian consumers
We are excited to bring the finest skincare products to India and believe this collaboration will provide our customers with unparalleled skincare experiences.”
said “We are excited to partner with Tira and expand our reach within the Indian market
and ethical skincare solutions to individuals of all skin types
and this collaboration allows us to reach a wider audience through Tira’s extensive network.”
These products, ranging from INR 999 to INR 1899, are currently available on the 9Skin website (www.9skin.in) and will now be accessible through Tira’s online and offline platforms
reflecting its commitment to delivering high-quality skincare globally
daughter of Mukesh Ambani's close associate Manoj Modi
recently became the CEO of Reliance Retail’s omni-channel beauty platform
she has collaborated extensively with Isha Ambani
a board member of Reliance Retail Ventures
Bhakti has been crucial in shaping the strategy and execution at Reliance Retail
having co-founded Tira with Isha Ambani’s official launch in April 2023
a conglomerate valued at Rs 8.4 lakh crore
Her rapid ascent within the company highlights her significant impact
particularly in the beauty and fashion sectors
Bhakti began her career as a category inventory planner and merchandiser at AJIO
She then moved to Reliance Brands Limited (RBL)
managing top brands like Superdry and Juicy Couture
With a BA in Consumer Psychology from the University of Pennsylvania and a degree in Fashion/Apparel Design from Parsons School of Design
Bhakti’s educational background supports her strategic decision-making and international brand partnerships
including those with Sephora and Kiko Milano
Bhakti’s close relationship with Isha Ambani
Their friendship extends beyond the corporate realm
facilitating collaborative ventures and strategic initiatives at Reliance Retail
Bhakti’s role in executing key strategies underscores her vital position within the Ambani family’s business empire
Tira offers a range of beauty products both online and through its offline stores in major cities
Tira recently introduced private labels: Tira Tools for beauty accessories
a skincare brand co-founded by Mira Kapoor
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by Trade Brains | Oct 9, 2024 | Editor's Choice, Market, Stocks
The fashion industry in India is poised for significant growth
and a highly fashion-conscious Gen Z population
As digital platforms become more accessible
largely driven by influencers who have redefined how consumers engage with brands
These changes create an ideal environment for the fashion industry to thrive in the country
especially as more people turn to online shopping and social media for style inspiration
revenue in the Indian fashion market is expected to reach ₹1.23 lakh crore
With a robust annual growth rate of 10.65% projected through 2024-2029 by 2029
the market size is expected to grow to ₹2.04 lakh crore
the largest revenue generator remains China
However, India’s fashion industry is fast gaining momentum
thanks to a growing user base and a digitally savvy population eager to explore new trends
Here’s the text converted into active voice
India’s fashion market will grow to 28.96 crore users
with user penetration increasing from 13.4% in 2024 to 19.6% in 2029
They expect the average revenue per user to reach around ₹6,482
highlighting consumers’ increasing spending power
brands can seize a golden opportunity to tap into this expanding market and meet fashion-forward individuals’ evolving demands
Nykaa’s business outlook appears highly promising
driven by substantial growth across both its beauty and fashion verticals
the company reported strong growth with net sales value (NSV) increasing in the mid-twenties range
Its gross merchandise value (GMV) also outperformed
Nykaa’s strategic focus on omnichannel retail
and its eB2B distribution model has contributed significantly to this performance
The acquisition of additional shares in Dot & Key to raise its stake to 90% further reinforces Nykaa’s commitment to expanding its skincare offerings
reflecting consistent growth in this segment
boosted Nykaa’s fashion business by enhancing its content-driven commerce strategy
The synergy between content and e-commerce has resulted in revenue growth hitting the early twenties for the quarter
demonstrating the effectiveness of Nykaa’s diversified approach
This solidifies the brand’s position in the fashion industry
with further growth potential expected in the coming quarters
Nykaa’s projected total addressable market (TAM) is expected to reach over $200 billion (₹16.79 lakh crore) by 2028
fashion contributes around $93 billion (₹7.8 lakh crore) and beauty contributes around $21 billion (₹1.77 lakh crore) in FY2024
Nykaa is positioning itself well to capitalize on this expansion
leveraging its robust performance across multiple channels and increasing stakes in strategic brands
Nykaa aims to maintain its upward trajectory in both the beauty and fashion sectors
driving significant revenue growth in the coming years
Nykaa faces intense competition in both its beauty and fashion segments as new entrants flood the market
eager to capitalize on the growing demand for premium products
and Tira by Reliance are aggressively targeting the urban elite with luxury offerings
These brands aim to ride the wave of social media influence
and the rising beauty consciousness among consumers
Established players such as Hindustan Unilever and L’Oréal
with their deep-rooted presence and vast product portfolios
making it challenging for newer brands to stand out
Nykaa also contends with fierce competition from industry giants
presents a strong challenge to Nykaa’s fashion portfolio
offering stylish and affordable options to a wide consumer base
These established brands not only have market dominance but also benefit from extensive distribution networks
making it crucial for Nykaa to continuously innovate and differentiate itself to maintain its competitive edge
Nykaa stands at a crossroads of opportunity and challenge in India’s booming fashion market
The company’s strong performance in beauty and fashion segments positions it well for future growth
Nykaa faces stiff competition from both established players and new entrants
the company must keep innovating and differentiating itself
With a projected market size of ₹2.04 lakh crore by 2029 and increasing user penetration
it must stay alert to changing consumer preferences and competitive pressures to maintain its upward trajectory
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Tira Beauty's “For Every You” campaign unveiled Kareena Kapoor Khan
and Suhana Khan as its faces last night in Mumbai
the campaign celebrates the role of beauty and how people use it to express themselves
This content can also be viewed on the site it originates from
and Suhana represent the different and unique versions of beauty
each featured in a 30-second exclusive film
These films endeavor to accentuate how different mindsets
and quirks make up a person and define their version of beauty
This content can also be viewed on the site it originates from
“We’ve received an overwhelming response to Tira Beauty since our launch in April 2023
we aim to break down barriers in the beauty and skincare category and democratise beauty for consumers across segments
We’re thrilled to welcome Kareena Kapoor Khan
This campaign is not just about beauty; it's about embracing individuality and encouraging everyone to own their beauty choices."
This content can also be viewed on the site it originates from
As the platform launches its first 360-degree campaign
Vogue sits down in a conversation with the face of it to talk about everything—from their personal definitions of beauty to how they feel about this collaboration
Sonakshi Sharma (SS): Why did you choose Tira Beauty for this collaboration
Tell us about how your vision of beauty aligns with theirs
Kareena Kapoor Khan (KKK): What I really love about Tira is that it's all about embracing your individuality, celebrating every facet of who you are, and finding that confidence that lets you be your true self. Tira's fundamental pillars of inclusivity, authenticity, and self-expression resonate deeply with me
as I have always been unapologetically myself
Kiara Advani (KA): Beauty, to me, is a celebration of uniqueness and self-love. With Tira
I've found a partner who shares my belief in empowering individuals to express themselves authentically and allow self-discovery and expression
“For Every You” resonates with the celebration of our own version of beauty
SS: How do you hope this collaboration will spearhead change in an ever-evolving beauty sphere
KKK: Our shared commitment to authenticity and self-expression will pave the way for a more inclusive and diverse representation of beauty
Through Tira's innovative approach and my own experiences
we aim to empower individuals to embrace their uniqueness without hesitation
KA: Together, we aim to break down the barriers that have limited representation for self-expression, for far too long. We want to encourage everyone to feel confident in their skin and empowered to define their own beauty. This collaboration is a step towards fostering a more positive beauty landscape
where everyone's journey is celebrated and celebrated equally
SK: In a world where beauty standards are ever-changing
Tira empowers young individuals like me to explore diverse aspects of beauty
I'm proudly embarking on a journey that reflects the spirit of my generation—confident
SS: What does beauty mean to you all personally
self-love has always been the first step in feeling beautiful
Once you are comfortable in your own skin and once you achieve that
KA: My approach to beauty has always been less is more
I strongly believe it's more about how you feel than how you look that makes you feel beautiful.SK: To me
beauty is all about accepting and owning who you are
It is easy to get influenced by beauty standards that the world sets for you but at the end of the day
it is all about looking through them and standing true to yourself
Also read:Kareena Kapoor Khan has channeled dark romance at its best through her sultry glam
The Archies’s cast time travels from the ’60s to Vogue India’s September-October 2023 cover
The material on this site may not be reproduced
except with the prior written permission of Condé Nast
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Nykaa might lose some visibility among public market investors at a time when competition in the beauty ecommerce space is intensifying
which has been the most popular beauty marketplace
Tata CLiQ and others but has to invest heavily in omnichannel and private label expansion
As its profitability and traction have declined
Nykaa needs to fix things for the long run without losing too much money as it does not have the capital reserves similar to its rivals
the Association of Mutual Funds in India (AMFI) downgraded the stock
dropping it from the top 100 listed companies in the country
the company is ranked somewhere between 101 and 250 on the market capitalisation threshold
From a near monopoly in the beauty ecommerce space, Nykaa has lost its top spot. Not to mention, new competition
in the form of D2C brands and behemoths such as Tata and Reliance
The downgrade by the AMFI means that Nykaa is no longer an attractive largecap stock in India
and this could have an impact on the company’s visibility in the near future
It was only in November 2021 that Nykaa’s INR 5,352 Cr IPO saw 82x subscription, the highest among large startup IPOs in India
Having withstood competition from marketplaces such as Amazon India and Walmart-backed Flipkart and Myntra
Nykaa seemingly set a new benchmark for Indian ecommerce startups with its blockbuster IPO
But the last 20 months have been nothing short of disruptive
and the Indian conglomerate has also launched Tira in the beauty ecommerce space
Tata has also bolstered its beauty and personal care product assortment on its platform Tata CLiQ
the Tatas have added 20 beauty tech stores across the country
while Myntra Beauty has registered 2X-3X growth in recent months and expanded its brand collection
Nykaa needs to come up with something exceptional to compete with the aforementioned well-funded BPC contenders
Adding to the company’s woes was the announcement of the issue of bonus shares in a 5:1 ratio and changes in key management personnel after a successful IPO
Bonus shares announcement was largely perceived as a way to keep the company’s anchor investors from offloading shares at the end of their IPO lock-in period
Experts believe that amid declining year-on-year profitability
Nykaa could see a cash crunch as it prepares to combat with deep-pocketed corporations
it will be interesting to see if Nykaa can hold onto its market share
let’s look at the bread-and-butter for ecommerce platforms such as Nykaa — that is visits
It must be noted that Nykaa has separate properties for fashion (Nykaafashion.com) and beauty (nykaa.com)
If we look at the performance over the last 3-4 months
the fashion vertical has definitely seen some gains
but Nykaa.com itself has experienced negative growth in total visits
The flagship property is bleeding users due to an ever-intensifying competition
which is quite clear in the graph given below
Nykaa Man and Nykaa Fashion have the lowest numbers when it comes to average visit durations
Nykaa has a lot of catching up to do against its competitors
Some of Nykaa’s private labels — take Dot&Key for instance — have become popular discounted items on Myntra
which shows that the company is forced to use its competition to sell its products
Tira and Amazon’s private labels are largely walled inside their respective marketplaces
To beat the competition and stay in the public spotlight
Nykaa has opted for the omnichannel strategy
and it is looking to add brand-owned stores on the retail front
When we look at the omnichannel operations
The company plans to open more physical stores this year
according the announcements made in its last earnings call
Nykaa’s founder and CEO Falguni Nayar had earlier said
“Physical retail is a necessary investment that we need to make
even if it adversely affects overall profitability
we are aiming for the optimal mix of online
This is where the situation becomes more complicated
Nykaa has managed to stay lean and achieve profits thus far
opening more stores means more investments and a significant increase in operational expenditure
this entails entering into fierce competition with Tata and Reliance
Reliance Retail alone has launched over 3,300 new stores in FY23 under its various brands, including Tira Beauty
Tata has been a well-known name in the BPC and fashion industry
It introduced the first-ever cosmetics brand
Tata has over 22 in-house labels for its Westside brand
which operates over 200 stores across the country
While Tata plans to open 20 beauty tech stores
it already has 391 Zudio stores nationwide
it is relatively easier to build an online business backed by their offline stores compared to Nykaa’s strategy of building an offline presence backed by online operations
These large conglomerates have years of experience in building retail brands in the offline space
Nykaa seems to have lost ground in its strength areas of ecommerce and offline retail
a boutique management consulting firm explained
many brands have started moving offline because that’s where the bulk of the business happens
But moving offline means entering a completely different business
You’re not able to centralise inventory as much
and you may not be able to respond to market-specific segments as quickly.”
but it has an advantage in the fact that it may be able to use data more effectively from its online operations
“Your store locations have to be correct
At the business level you may look at profitability in a longer term,” Dutta added
is poised to grow at a compound annual rate of 11%
with cosmetics and perfumes categories growing at a faster clip
According to a joint report by international beauty brand Estée Lauder and Gurugram-based business insights firm 1Lattice
a substantial portion of sales worth about $1.3 Bn are through ecommerce channels
This is expected to grow at a CAGR of 30% during FY22-27
followed by companies that retail beauty products in health and beauty stores and modern retail shops
Nykaa has so far managed to stay ahead in the race
Nykaa’s beauty category (55% of the broad BPC category) saw 33% full-year growth with a GMV of INR 6,649 Cr
the GMV grew 47% for the full year at INR 2,570 Cr
BPC and fashion are the two mainstays of Nykaa’s business
even though fashion is a relatively new vertical for the Mumbai-based company
The company had earlier launched Nykaa Man
it has failed to grow over the last few years while AJIO has grown from 0-37 Mn users
Nykaa’s online PAT has been going down for the last two years
while Nykaa Fashion’s loss for the year has grown consecutively
putting Nykaa business in a fix,” said an analyst from PwC
Nykaa needs to bring a balance between short-term losses and long-term profits
the company’s current strategy fails to show a way out
the company’s BPC products have so far had lower prices than Myntra and AJIO
when compared to Amazon India and its long list of D2C brands and private labels
Nykaa products were slightly more expensive
Amazon also scored over Nykaa with its better supply chain and distribution
the assurance of quality and authenticity of products
Access to international brands is no longer exclusive to Nykaa
so it needs to tackle distribution and supply chain
a consultant from brokerage firm Motilal Oswal recently said
“There is no clear playbook for these businesses
it was pioneering many aspects in India.”
now the company needs to exercise extreme caution regarding expenses and investments because of heavyweight competition with deeper pockets
highlighted that the company still has funds remaining from the IPO
which will be utilised to secure future capital needs
“It’s worth noting that while we have observed a considerable increase in working capital as the company scales up
the number of working capital days is expected to stabilise
This means that the amount of funding allocated to working capital should moderate in the future.”
But analysts also believed that Nykaa cannot afford to sacrifice its market share in India’s rapidly growing beauty
One thing that is advantageous for Nykaa is that Reliance-owned Tira is still new in the market and will take some time to get to critical mass adoption
This is a window of opportunity for Nykaa to stretch its lead and fight off its rivals
Nykaa’s brand value primarily comes from its online business
so it must not let offline expenses hinder its online growth plans
owned and private label brands play a vital role in increasing long-term profitability and repeat purchases
All of this will require extensive investment from Nykaa’s leadership — there are segments in BPC where Nykaa has no private label or owned brands
the question remains: Can Nykaa maintain its dominance in the online market while facing fierce competition on multiple fronts
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The Financial Express
In a significant move to bridge the gender gap in the family business and revolutionize the beauty and cosmetics industry, Isha Ambani, the dynamic daughter of Reliance Industries Limited (RIL) chairman Mukesh Ambani
has been leading the charge with the launch of Tira – Reliance’s latest beauty brand
With a recent store opening in Mumbai’s Jio World Drive mall and a mobile app pilot phase in 100 cities
Tira is all set to take on established competitors like Falguni Nayar’s Tira Beauty
Isha Ambani contributions in the leadership of reliance group is vast. She is in the leading team of Reliance Retail, Reliance Jio
she is also on the Advisory Board of the Yale Schwarzman Center
and Board of Trustees of the Smithsonian’s National Museum of Asian Art
Ambani’s exemplary leadership doesn’t end with Tira; she has played an instrumental role in propelling Reliance Retail to unprecedented heights
Reliance Retail owns a wide array of popular fashion brands
with over 2,300 stores in 1,100 cities across India
has been witnessing a strategic revamp under Ambani’s guidance
Her contributions extend far beyond retail
Isha Ambani was pivotal in conceptualizing and launching Jio in 2016
a groundbreaking move that revolutionized the Indian telecom and digital landscape
As the world’s largest mobile data network
Jio’s success owes much to her vision and dedication
Ambani is a driving force in multiple facets of the Reliance Group
As a member of the executive leadership teams at Reliance Retail
she has a firm grip on the conglomerate’s diverse operations
Her diverse roles encompass overseeing online and offline businesses for Reliance Retail and leading Reliance Foundation’s initiatives related to art
She is also actively involved in driving the Diversity and Inclusion program at RIL
Ambani’s influence extends to fashion as well
She played a key role in the development of Reliance Retail’s fashion portal
which now boasts an impressive roster of 2,500 brands
Her expertise in strategy development and marketing has contributed significantly to the rapid growth and market dominance of Reliance Retail
Forbes ranked Isha Ambani second on its ‘Youngest Billionaire Heiresses’ list
as she continues to receive accolades and recognition for her remarkable contributions to Reliance’s success
Isha Ambani is renowned for her elegant and sophisticated style
Often seen donning exquisite outfits from acclaimed designers like Sabyasachi
she sets trends and inspires fashion enthusiasts across the globe
Her passion for jewelry and accessories has led her to curate an enviable collection of precious stones
Isha Ambani’s journey is an inspiring tale of breaking barriers and defying conventions in the male-dominated business landscape
From spearheading Tira’s foray into the beauty industry to her influential roles across various Reliance businesses
Ambani has proven her mettle time and again
As she continues to lead with vision and determination
it’s evident that her impact on Reliance Industries and the business world at large is only bound to grow
making her a true trailblazer for women and a driving force behind Reliance’s continued success
Indian benchmark indices start week on strong note
supported by falling crude oil prices and weak dollar
BSE Midcap and BSE Smallcap outperform benchmarks
by Michael McWhertor
LinkMichael McWhertor is a journalist with more than 17 years of experience covering video games, technology, movies, TV, and entertainment.Soulcalibur 6 will once again let players create their own custom fighter
which can be used in the game’s single-player story campaign
according to a new video released by publisher Bandai Namco
Players will be able to take their unique character into battle to fight against and alongside the game’s roster in a mode called Libra of Soul
Libra of Soul is one of two single-player story modes in Soulcalibur 6
explores the timeline of the Soulcalibur series in a series of battles
players create their own custom fighter and roam the world “in a quest to stop a new evil mastermind at work to gather Soul Edge shards.” On their journey
players will bump into the cast of Soulcalibur 6 as well as custom fighters created by other players
The above trailer for Libra of Soul shows a glimpse of the character creator
which will let players choose from 16 races: humans
Bandai Namco also confirmed a new fighter for Soulcalibur 6: Tira
wielder of the ring blade named Eiserne Drossel
Tira made her debut in 2005’s Soulcalibur 3
she’s part of Bandai Namco’s downloadable content plan
She’ll be available to purchase as stand-alone DLC and is also included as part of the fighting game’s season pass
Considering that the game’s full roster of playable characters is not yet complete and Soulcalibur 6 isn’t out until October
]Tira’s announcement of a DLC character isn’t going over well with fans
Check out a batch of new screenshots of Tira and Soulcalibur 6’s custom characters in the gallery below
Kwela Tebza muso Tebogo Lerole and DJ Tira’s wife Gugu Khathi allegedly attended events together and had private evenings at a former employee’s apartment
Former employee Slindile Khumalo said if she wanted to
she would have exposed Lerole and Khathi three years ago
when they were using her apartment for their shenanigans
Khumalo has sent a damming letter of demand to Lerole asking why he fired her from Act Now
Khumalo says she will not be deterred to challenge her unlawful dismissal
“You have on several occasions brought Ms Khathi to client’s apartment wherein you will be in her space even during evening hours,” reads the letter
“At least on one occasion on the 19th of November 2020
you had spent the whole day or afternoon including evening together
“The apartment we [are] referring to is one in Annexure B
just to remind you of the occasion,” she says through her lawyers Diaho Attorneys
she did not open the lid about the alleged relationship because she is hurting
The letter reads: “[Our] client has never informed any person regarding these events and had no motive none whatsoever to share your private engagements with third parties
client had no business in interfering with your private lives
because she is not bothered in any manner or way.”
The allegations of Lerole and Khathi’s relationship started circulating on social media after their pictures together started making the rounds
Khathi then served Khumalo with a letter of demand
asking her to refrain from making allegations about her and Lerole
In a letter of demand sent by Khathi through her attorneys Movi Attorneys
the former Real Housewives of Johannesburg star says the allegations were started by Khumalo
“We are instructed to demand [that you] cease and desist from and/or causing any further harm to our client by communicating to the press/media and/or any third party to publish spurious
and defamatory statements impugning the reputation and character of our client,” reads the letter
The letter further demands that Khumalo apologise for the rumours
Khumalo stated through her lawyers that if she wanted to expose the pair’s relationship
Khathi and Lerole previously denied being in a romantic relationship
Follow @SundayWorldZA on Twitter and @sundayworldza on Instagram, or like our Facebook Page, Sunday World, by clicking here for the latest breaking news in South Africa
Deepika Padukone’s skin care brand 82 °E partners with Isha Ambani’s Reliance Retail and Tira Beauty
Deepika Padukone’s skin care brand 82°E has now stepped into the partnership with the Isha Ambani’s Reliance Retail and TiraBeauty expanding its growth and reach
"We are excited to partner with 82°E
a brandrenowned for its commitment to self-care and holisticwellness
This collaboration takes forward TIRA's visionto bring accessible yet aspirational beauty to every Indian and allows us to provide our customers withaccess to a range of premium skincare products
we aim to elevate the self-care experience for consumers everywhere
introducing 82°E products to offline retail for the very first time
"We're thrilled to announce that 82°E is now on TIRA
This collaboration is an outcome of our shared values: to Simplify Skincare and to make Self-Care an effective and enjoyable part of our everyday lives
Through TIRA's Online and Offline platforms
we are excited to bring 82°E's Bestsellers
Award-Winning Formulations,along with the best of 82°E Skincare
and 82°E Man to our consumers across the country.”
Thalaivi: Kangana Ranaut is an embodiment of grace as former Tamil Nadu CM
Phillip Martinez is a game and culture reporter for Newsweek
he was a reporter and editor for iDigitalTimes and Player.One
he graduated with his Bachelor’s degree in Journalism from St
he’s always looking to become a Pokémon Master while fantasy booking this year’s WrestleMania
You can contact him at p.martinez@newsweek.com
either observed and verified firsthand by the reporter
or reported and verified from knowledgeable sources
Translations may contain inaccuracies—please refer to the original content
Bandai Namco released two new trailers filled with information about its upcoming fighting game SoulCalibur VI
New info released for the first DLC character as well as details on a second story mode and character creation
Here's all the information on SoulCalibur VI from Gamescom 2018
players will be able to create their own custom fighter from scratch
The plot of this mode is to stop a new mastermind from collecting the Soul Edge shards
Players will encounter characters from the main storyline like Mitsurugi and Siegfried
as well as custom characters created by the community
It's not clear what these rule-specific battles will have
but there could be restrictions like no guards or shorter match times
players will have the option of choosing between 16 different races including lizard
weapons and fighting style will also be customizable
Check out the Libra of Soul story mode trailer from Gamescom
Alongside the Libra of Soul and character creation announcements
Bandai Namco revealed the first DLC fighter for SoulCalibur VI
will be available to players who have the season pass or as a standalone character they can purchase separately
Here's a description of Tira and her fighting style from the official press release
an expert wielder of her Ring Blade named Eiserne Drossel
Trained by the mysterious Birds of Passage group of assassins
Tira abandoned the group after its leader went mad
slaughtering anyone who gets in her way – taking great pleasure in the trail of blood in her wake
Check out Tira's gameplay trailer from Gamescom 2018 below
What do you think of the second story mode
Are you excited for Tira to join SoulCalibur VI
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Namco Bandai released new screenshots of Soucalibur V today
highlighting a few of the game’s female fighters
Among today’s batch are the returning Ivy an Tira
The game is due for PlayStation 3 and Xbox 360 on January 31
View the batch at the gallery
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Home » DJ Maphorisa and Tira Set the Stage for the #HONORX9cOpenVerse Challenge
Unleash your Flow and Stand a chance to Win R20,000 with HONOR
South Africa’s music scene just got a thrilling new anthem. Global tech brand HONOR has partnered with the legendary DJ Maphorisa and the iconic DJ Tira to launch the electrifying HONOR X9c Open Verse Challenge on TikTok
igniting a wave of creativity across the nation
and an exclusive studio session with DJ Maphorisa himself
The challenge is more than a competition; it’s a celebration of South Africa’s diverse musical landscape
every voice has a place in the HONOR X9c Verse Challenge
Watch the video here
Don’t miss out on this epic chance to shine
the stage is yours—drop your verse and make history
The May 2025 SASSA Older Person Grants may face delays this week due to targeted verification procedures currently underway by the agency
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South Africans could soon apply for passports and smart ID cards directly through their banking apps
Kelly Smith’s mother has publicly criticised her daughter for failing to reveal the whereabouts of her missing granddaughter
Cape Town residents in certain areas should brace for a 12-hour water outage on Wednesday as the City carries out essential maintenance work
The proposed ceasefire remains uncertain as South Africa pushes for peace talks and Ukraine dismisses Russia’s offer
Gugu Khathi stuck to the rock theme and spoke about the story behind it and the inspirational message
PAY ATTENTION: Briefly News is now on YouTube! Check out our interviews on Briefly TV Life now!
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Reacting to Musa Khawula's post on X, @Mathobelasbongs joked and said it was not Gugu, it was instead Sophie Ndaba
Mzansi all joined in and mocked Gugu:
In a previous report from Briefly News, DJ Tira penned a sweet message to his wife, Gugu Khathi, after they celebrated their 11th wedding anniversary. This marked a significant milestone in their union as they tied the knot in 2013.
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Social media users hailed them as inspirational
highlighting their commitment to one another and their family while they had minimal drama
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deejaying was not considered very lucrative
very few people made significant earnings from the craft
the situation has changed drastically over the last few years
Here are some of the richest DJs in South Africa today and their worth
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Black Coffee is the richest DJ in South Africa
With the massive technological improvements over the years
Here is a look at South Africa’s wealthiest DJs and net worth
Photo: @djkentsa (modified by author)Source: UGCFull name: Khensani MabasoDate of birth: 1992Age: 33 years old (as of 2025)Place of birth: Pimville
South AfricaDJ Kent (born Khensani Mabaso) is a South African DJ
His DJ career began when he was young and used to mix in the house
Kent has an estimated net worth of R6 million dollars as of 2025. This includes his assets, money, and income. His primary source of income is his career as a DJ, Music Producer, and entrepreneur.
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Felo Le Tee. Photo: @feloletee (modified by author)Source: UGCFull name: Tsholofelo MokhineDate of birth: May 20, 1996Age: 28 years old (as of 2025)Place of birth: Siyabuswa, Mpumalanga, South AfricaFelo Le Tee, born Tsholofelo Mokhine on May 20
He began his musical journey at 14 and later pursued Sound Technology at Damelin College in Durban. The estimated Felo Le Tee's net worth is $380,000 as of February 2025
Luyanda Mlonzi, commonly known as DJ Jaivane, is a South African DJ born on July 9, 1992. He began producing mixtapes in the late 1990s and was relatively unknown. Today, he is famous for his beautiful Amapiano mixes and energetic vibes on stage DJ Jaivane's net worth is alleged to be $256,000.
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He is a university graduate with a degree in Sound Engineering
He is famous for releasing way over 60 mixtapes. Nate got into the South African music industry at a very young age and released his debut mixtape titled Refractions when he was about 20 years old. DJ Nate Raubenheimer's net worth is alleged to be $348,000
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DJ Shimza rose to prominence in 2015 when he released his debut album titled Shimizu. Since then, he has shared the stage with prominent DJs, including DJ Black Coffee. DJ Shimza's net worth is alleged to be $6 million
Read also
He is one of the best-known figures in Mzansi’s Amapiano music scene
He rose to fame following the release of Umshove in 2018
Besides his remarkably illustrious solo career
a deejaying duo comprised of himself and DJ Maphorisa
Kabza De Small’s net worth is estimated to be $1.5 million
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DJ Euphonik is one of the most popular DJs in South Africa
Euphonik is a radio presenter and music producer
He rose to fame following the release of his Cool and Deadly album in 2013
The album was named the best on the 5FM list of the Top 40 songs. Over time, Euphonik has received multiple awards including the Best Compilation Album, under Metro FM Music Awards. DJ Euphonik's net worth is estimated to be $2 million
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Bart Millard's net worth: How the MercyMe star built his fortune
DJ Fresh is among the top 10 richest DJs in South Africa. He is also a producer and entrepreneur. He is most well-known for his career on 5FM and Metro FM. The DJ has released more than 30 mixtapes to date. DJ Fresh's net worth is estimated at $2 million or R37 million
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She plays a variety of genres in her shows
Besides being a DJ, Lerato is an award-winning television presenter, actress, model, and businesswoman. She is well known for her Soweto TV segment The LKG Show. Lerato Kganyago's net worth is alleged to be $2 million.
DJ Maphorisa performs onstage during Day 1 of the Afro Nation Detroit Festival in Detroit, Michigan. Photo: Aaron J. ThorntonSource: Getty ImagesFull name: Themba SekoweDate of birth: 15 November 1987Age: 37 years old (as of 2025)Place of birth: Soshanguve, South AfricaDJ Maphorisa is among the richest DJs in South Africa. He is also a songwriter, singer, and record producer. His music blends Afropop, Amapiano, and South African house music.
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The DJ’s prowess has seen him work with numerous high-profile artists, both locally and internationally. His most notable works include productions for Drake, Kwesta, and Wizkid. DJ Maphorisa's net worth is estimated to be $2 million
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DJ Zinhle at the Royal Flush AFI Fashion Week official opening party at Daytona at Melrose Arch in Johannesburg
Photo: Oupa BopapeSource: Getty ImagesFull name: Ntombezinhle MohosanaDate of birth: 30 December 1983Age: 41 years old (as of 2025)Place of birth: Dannhauser
South AfricaDJ Zinhle is the richest female DJ in South Africa and one of the most successful women in the country’s entertainment industry
She has numerous awards to her name and several flourishing business ventures
Besides deejaying, Zinhle is also an author, entrepreneur, record producer, and singer. DJ Zinhle's net worth is alleged to be $3 million
Bonang Matheba and DJ Zinhle are among the most beautiful female DJs in South Africa
Thabo Molefe, known as DJ Tbo Touch, is a popular South African DJ, entrepreneur, and rapper. He has been the host DJ at several shows,s including the second season of Flash, PimMymy Fridays and Rhyme and Reason. DJ Tbo Touch's net worth is alleged to be over $30 million (R580 million).
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Nikki Haley’s net worth in 2025: How she built her fortune
Dj Black Coffee at OR Tambo International Airport in Kempton Park
Photo: Oupa BopapeSource: Getty ImagesFull name: Nkosinathi Innocent MaphumuloDate of birth: 11 March 1976 Age: 48 years old (as of 2025)Place of birth: Umlazi
South AfricaNkosinathi Innocent Sizwe Maphumulo
is arguably the richest DJ in South Africa
He is a famous record producer who ventured into the music industry in 1995
he has become a household name in the African music scene
Black Coffee has had numerous endorsements with reputable companies, including a lucrative deal with AXE South Africa. His other income-generating avenues include frequent tours and hosted festivals. Black Coffee's net worth is alleged to be $60 million.
DJ Maphorisa is among the richest Amapiano DJs in South Africa. His net worth is alleged to be $2 million. His music blends Afropop, Amapiano, and South African house music.
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Island Boys' net worth today: are they still cashing in on their fame
The title of the "King of Amapiano" in South Africa is often attributed to Kabza De Small
is one of the most influential figures in the Amapiano genre
the highest-paid DJ in Africa is Black Coffee (Nkosinathi Maphumulo)
His estimated net worth is around $60 million
DJ Black Coffee is the most expensive DJ to book in South Africa
commanding a booking fee of approximately R5.5 million per performance
Cassper Nyovest's net worth is estimated to be $9.8 million (R200 million), while DJ Tira is estimated to be around $5 million (R80 million).
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Sha'Carri Richardson's net worth: Luxury lifestyle and big paydays
Steve Hofmeyr is recognized as the richest artist in South Africa
with an estimated net worth of R273 million
Steve Hofmeyr is known for his multifaceted career as a musician
His substantial wealth is attributed to his extensive contributions to the arts and his successful ventures within the entertainment sector
Photo: canva.com (modified by author)Source: OriginalThe richest DJs in South Africa have made their fortunes from music sales and numerous other income sources
and strategic marketing have shaped their careers and increased their popularity
Briefly.co.za recently published a list of the highest-paid models in the world
Modelling has become one of the world's most sought-after careers due to its high earnings
One can be the face of high-end fashion brands with the right agency
Some of the highest-paid models got recognition from participating in local beauty pageants as teenagers
These models are often seen on international fashion show runways
PAY ATTENTION: Let yourself be inspired by real people who go beyond the ordinary! Subscribe and watch our new shows on Briefly TV Life now!
DJ Tira is trending on social media after a woman identified as Luke Ntombela alleged that the musician slept with her without consent
who is also an upcoming musician shared screenshots of the star seemingly asking her not to expose him
DJ Tira has been accused of sleeping with Luke Ntombela. Image: @lukentombela and @djtiraSource: InstagramDid Luke Ntombela accuse DJ Tira of rape?Read also
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DJ Tira is trending for all the wrong reasons again
The star was recently accused of sleeping with a fellow musician without her consent
According to a post shared on X by the popular entertainment blog, MDN News, Luke claimed that she got too intoxicated and the next morning she woke up sleeping next to DJ Tira. She claims that she knew something happened because the star continued to touch her inappropriately
PAY ATTENTION: stay informed and follow us on Google News!
He even offered her some money to pay for what he did. The chats also revealed that Tira offered the woman a deal to work with her and boost her career.
Read also
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Read the posts below:
Social media seems divided after the videos and pictures went viral
Some fans said they would wait for both sides of the story
others showed support for the alleged victim
In more entertainment news, Briefly News reported that a video of DJ Tira dancing with reality television star Liema has divided social media users. Some fans hailed the award-winning DJ for supporting upcoming stars, and others said there is more.
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DJ Tira and former Big Brother Mzansi star Liema Pantsi's dance video has gone viral on social media. The viral clip shows the Thank You Mr DJ hitmaker alongside the reality TV star in what seems like behind-the-scene of a music video
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Home » ‘We stay apart’: DJ Tira’s wife reacts to their divorce rumours
Businesswoman Gugu Khathi has laughed off rumours that she and her husband of 10 years DJ Tira are getting divorced
DJ Tira’s wife Gugu Khathi has addressed rumours that she and her musician husband are getting a divorce.
ALSO READ:DJ Tira offers $1000 reward to find missing passport in Zimbabwe
View this post on Instagram A post shared by djtira (@djtira)
ALSO READ:‘We are suffering’: DJ Tira shares touching clip with President Ramaphosa
Rumours of Gugu Khathi and musician DJ Tira getting divorced began circulating online after the SAMAs last weekend.
Khathi set the record straight in an interview with TshisaLive on Wednesday
I don’t know where they’d get that from
Maybe it was because I was late for the SAMAs
I don’t think we have issues that could be putting us in a situation where we’re even considering [divorce]
“I don’t know what they thought they saw
but I bet it was because I was late at the SAMAs and someone spotted something.”
Khathi also rubbished infidelity rumours in her marriage and said she and Tira are still going strong.
The dancer-businesswoman and the record label manager dated for 18 years and have been married for nearly a decade
ALSO READ:Superfan who tattooed DJ Tira’s face on chest says he’s completely sane!
The star also revealed in the interview that she and her husband live separate lives because of their work commitments.
Khathi also believes that the cheating rumours began after the SAMAs weekend because she arrived late at the event on Sunday
“We are still very much happy in love and happily married
We’ve never stayed in the same house
he stays in Durban and it’s always been like that
He comes to Joburg to our home where our kids are because I work in Joburg full time … we’ve always had a home in Joburg and we’ve always had homes in Durban
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South Africans have managed to piece one and one together and concluded that musicians DJ Tira and Lira are twins. This came after an image of the two was shared online and iHarare can also attest that the resemblance is uncanny
The rumor was first shared on social media and quickly went viral
DJ Tira himself posted two images with Lira on his Twitter account and captioned it : “It’s a twin thang”
It’s a twin thang Lira and Tira pic.twitter.com/nOIFL4BOAd
— 21 Years of Dj Tira (@DJTira) October 22, 2021
Soon enough social media was buzzing with the news and concluded that Dj Tira and Lira are twins
How old were you when you first realised that Lira and Tira are actually biological Twins? pic.twitter.com/A9UyGDMY44
— Lassy 🗑 Laden (@AHT_YssY) October 22, 2021
The news however could be anything but further from the truth
One tweep summed it all up with facts on the two
One is 42 years old ad the other is 45 years old
Ones surname is Molapo and the other Is Khathi
— Xongi Mbhiza (@Xongotela94) October 22, 2021
DJ Tira’s real name is Mthokhozisi Khati
Lira’s real name is Lerato Moipone Molapo
Her name translates to “love” in Sesotho and she speaks four languages
ALSO READ : Makhadzi’s New Look Goes Viral In Mzansi And Africa | PICS
While both Tira and Lira have multiple awards between them
They remain some of the most recognized talents in South Africa with decades of industry experience between them
They have both managed to stay on the map for years and create a good name for themselves
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