It’s no secret that American automakers like General Motors and Ford have significant international operations. Those business activities have become potential liabilities as the rapidly evolving tariff situation progresses leading GM to announce expected losses in the billions of dollars CEO Mary Barra told investors the automaker expects “tariff exposure of $4 to $5 billion,” a significant portion of which Mexico also accounts for around $2 billion and another bill comes from “indirect material imports.” While some of GM’s prices climbed considerably heading into the 2025 model year the automaker isn’t planning another price hike to account for tariffs CFO Paul Jacobson said President Trump’s order to temporarily reduce some tariffs would help “One of Tuesday’s presidential actions will provide a tariff offset based on the more than 1.5 million vehicles we build in the US each year This will help mitigate a substantial portion of the tariffs on parts going into those vehicles and help avoid added costs on US vehicle production.” It also imports the Buick Envision from China and builds trucks in Canada so it’s not surprising to see the automaker adjust its financial guidance so it will be interesting to see how their projections change Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter but took the long way around to becoming an automotive writer After a career in technology consulting and a trip through business school Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week He focuses on taking complex industry stories and making them digestible by any reader Just don’t expect him to stay away from high-mileage Porsches More by Chris Teague Why isn’t it mentioned that they are all building junk nobody wants to buy Never in my lifetime have I read about numerous recalls Even the Europeans don’t want them because they are junk The Trump administration’s tariffs on imported cars and auto parts will cost General Motors between $4 billion and $5 billion this year CNN's Erin Burnett interviews GM CEO Mary Barra about the impact of Trump's tariffs except for the S&P 500 which is refreshed every two minutes Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc Dow Jones: The Dow Jones branded indices are proprietary to and are calculated a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates Market holidays and trading hours provided by Copp Clark Limited '+n.escapeExpression("function"==typeof(o=null!=(o=r(e,"eyebrowText")||(null!=l?r(l,"eyebrowText"):l))?o:n.hooks.helperMissing)?o.call(null!=l?l:n.nullContext||{},{name:"eyebrowText",hash:{},data:t,loc:{start:{line:28,column:63},end:{line:28,column:78}}}):o)+" \n '+(null!=(o=c(e,"if").call(r,null!=l?c(l,"cta2PreText"):l,{name:"if",hash:{},fn:n.program(32,t,0),inverse:n.noop,data:t,loc:{start:{line:63,column:20},end:{line:63,column:61}}}))?o:"")+"\n"+(null!=(o=(c(e,"ifAll")||l&&c(l,"ifAll")||n.hooks.helperMissing).call(r,null!=l?c(l,"cta2Text"):l,null!=l?c(l,"cta2Link"):l,{name:"ifAll",hash:{},fn:n.program(34,t,0),inverse:n.noop,data:t,loc:{start:{line:64,column:20},end:{line:70,column:30}}}))?o:"")+" Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world an oil-loving president and Elon Musk in the White House Although the plants aren’t near full capacity they already produce more cells than Tesla Inc Listen to the story Barra led Android during a critical phase and also served as VP of Oculus at Meta by Chris Welch it’s adding a well-known industry name to its board of directors Sonos announced that Hugo Barra is joining the board to replace Mike Volpi who is stepping down after 15 years — the longest tenure of any board member Barra has a long resume that includes senior leadership positions at companies including Google where he’s credited with leading “the Android ecosystem from nascency through its first billion users.” After that he moved onto Xiaomi and spent three years overseeing global operations for the influential Chinese phone manufacturer where he served as vice president of the company’s Oculus virtual reality division He’s currently the co-founder and head of product at /dev/agents which is described as “a software company building a next-generation operating system for AI agents.” For now it sounds like Sonos is glad to have Barra because he’s got a strong track record of delivering results — but those AI ties might prove useful down the road “He has a proven ability to turn cutting-edge innovation into great products — a great fit for Sonos,” board chair Julius Genachowski said in a press release engaging with the leadership team and adding value.” Sonos remains focused on delivering performance improvements, bug fixes, and new features (along with some still-missing old ones) to its mobile app on Android and iOS. As part of that renewed effort, the company decided to cancel its next hardware product a streaming video player codenamed Pinewood which was first reported last month by The Verge Audi is examining existing and future plants as locations to build cars sold in the U.S It takes about 30,000 parts to make the typical General Motors car President Donald Trump’s 25% tariffs on cars and automotive parts coupled with triple-digit levies on any components from China who — after more than a decade as GM’s CEO — is leading her industry’s efforts to cushion the potential blow her task is to persuade the administration that what’s good for GM is good for America She’s starting by emphasizing where her agenda and the president’s agenda converge It can take five or six years to bring out a new vehicle and to make such long-term investments without gambling its shareholders’ capital “I need to understand what the policy is.” Automotive supply chains can’t be redesigned overnight and we have to do it in a manner where we’re still competitive globally.” But she’s mingling that message with praise for the White House and stressing that GM is listening as well as lobbying “I think there’s been a lot of effort to really understand our industry — and for us to understand what they’re trying to achieve.” Her task is not to change the president’s mind she implies — “I don’t think I would use the term persuadable.” Instead she points to “the goals he stated all along of wanting to have a strong manufacturing base in this country and a strong auto industry.” From that perspective The US government sold the stake it acquired in GM’s bankruptcy before Barra took the wheel but she is keen to remind Washington of her industry’s importance in the country’s wider geostrategic contest with China “Our message is making sure they understand what the auto industry is [and] how it operates so we can be competitive and not be put at a disadvantage to our foreign competitors,” she says Chinese rivals including BYD and Geely have seized a majority of their domestic market — the world’s largest — and are posing a greater challenge internationally technology to technology… I would say we stack up quite well,” Barra says “I definitely believe that the US can still win.” But she notes the progress she has seen on her regular visits to China — which is “a formidable competitor.” Barra noted that GM has already overhauled its supply chain to be more resilient after the pandemic and the ensuing semiconductor shortage It is responding now by using its production capacity in different markets to the most rational effect But she is also using this moment of pressure to push her company to tighten up by getting rid of bureaucracy and making sure “what we’re spending money on is really going to lead to our longer-term vision.” One of her priorities “is to really be challenging the whole organization to be efficient,” she says former President Joe Biden hailed Barra’s leadership in bringing Detroit into the EV era “You electrified the entire automobile industry.” That comment reportedly infuriated Tesla’s Elon Musk Biden’s successor has shown little love for electric cars: Trump signed an executive order to eliminate Biden’s tax credits for consumers buying EVs Barra has bet billions on GM’s electric transition. But as domestic demand for EVs has disappointed, her pitch has become one of consumer choice. She still thinks drivers are going to prefer EVs “over the longer period of time,” but GM isn’t abandoning the internal combustion engine. For most people, she notes, a car is the second-biggest thing they buy after a house, so “giving that customer choice is what will lead to our success.” Barra started at GM in 1980, inspecting the fenders of Pontiacs for quality defects. But she is not just counting on her lifelong auto industry colleagues to position it for a future of electric — and autonomous — vehicles. She has brought in a head of software from Apple, a chief AI officer from Cisco, and a new battery lead from Tesla. “You have to have the best talent,” she says, and “you can’t afford to get it wrong.” Nor can a company like GM afford to have new arrivals rejected by the culture of the organization they are joining. So while she notes how much longstanding team members have learned from the tech industry alumni, she adds how much the newcomers have learned from the people who know how to make great vehicles. There’s a shared mission, she says: “They just want to win.” Transparent news, distilled views, and global perspectives. Sign up for Semafor .css-w8sqnb{text-transform:capitalize;}business none of that was enough to offset what would be a bite into GM’s profits from the tariffs we are updating our full-year EBIT-adjusted guidance to a range of $10 billion-$12.5 billion including a current tariff exposure of $4 billion-$5 billion,” Barra wrote She added that GM will continue to engage with the administration on trade and other policies as they continue to change there are ongoing discussions with key trade partners that may also have an impact,” Barra wrote “We will continue to be nimble and disciplined and update you as we know more.” She struck optimistic notes about the future in her letter “GM’s business is growing and fundamentally strong as we adapt to the new trade policy environment In an interview with CNN (WBD-2.74%) Barra waved off the possibility of higher prices for customers “We believe… pricing is going to stay at about the same level as it is,” Barra said “Pricing changes in our industry at least monthly Other GM executives have been more pointed in their fears of tariff-induced economic problems GM earlier this week pulled its 2025 profit guidance due to uncertainty caused by the tariffs GM also announced it was halting its stock buyback program, with Jacobson saying it is awaiting “more clarity” on tariff policies before buying any more stock. The Detroit firm reported its first-quarter earnings Tuesday morning, beating expectations with adjusted EPS of $2.78 on $44.02 billion in revenue. But its stock was down a little more than 2% Tuesday morning. Our free, fast, and fun briefing on the global economy, delivered every weekday morning. The nation’s largest automaker needs to walk a delicate line of placating the president while also assuring investors it can weather the storm ahead by Andrew J. Hawkins automotive industry.” Several paragraphs later with Barra projecting an impact of $4 billion to $5 billion as a result of Trump’s ever-changing tariffs Barra’s letter was evidence of the delicate line the automaker needs to tread in order to placate the president while also assuring investors that it can weather the financial storm ahead GM says it has a lot of evidence in its favor Revenue is up 2 percent year over year, and it’s making more progress in improving the profitability of its electric vehicle lineup. In that respect, Barra declared that GM had “solidified” its position as the number two seller of EVs in the US, behind Tesla. (With Tesla’s sales and revenue cratering it’s not outside the realm of possibility that GM continues to make progress in this department.) Chevy is now the “fastest growing EV brand,” she said And GM is the largest producer of lithium-ion batteries in the US GM is now the number two EV seller in the US But the effect of Trump’s tariffs looms like a noxious cloud over all that good news The nation’s largest automaker was expecting a pretty robust year of profits until Trump blew everything up with his tariffs. Earlier this week, GM pulled its guidance, explaining that any prediction of profits at this point would be “a guess,” according to The New York Times The company also postponed its conference call with financial analysts to discuss its first-quarter results by a couple of days while it assessed the impact of the latest curveball from the White House On Tuesday, Trump signed a new executive order walking back some of the auto tariffs he claimed just weeks before would lead to a manufacturing renaissance in the US car companies that pay a 25 percent tariff on auto imports won’t have to pay other levies or on certain imports from Canada and Mexico the rules don’t appear to protect automakers from tariffs on steel and aluminum that their suppliers pay and then pass on to them But Barra’s letter makes no mention of price hikes, panic shopping, or cratering demand. She projects optimism about Trump’s willingness to bend on tariffs, which he has demonstrated repeatedly over the past few weeks. And that’s all she can really do right now. “We look forward to maintaining our strong dialogue with the Administration on trade and other policies as they continue to evolve,” she wrote. “As you know, there are ongoing discussions with key trade partners that may also have an impact. We will continue to be nimble and disciplined and update you as we know more.” A weekly newsletter by David Pierce designed to tell you everything you need to download, watch, read, listen to, and explore that fits in The Verge’s universe. Submit an Event Barra of Mendocino invites the public to a Mother’s Day brunch celebration on Sunday The event includes a delicious catered buffet brunch a complimentary glass of the just-released Girasole Vineyards 2024 Rosé family photo opportunities in the blooming gardens and outdoor activities for the kids The winery is located at 7051 North State Street The format is “Italian style,” with community-style table settings that allow for friends and neighbors to sit together The grounds of the winery are surrounded by 50 acres of organically farmed Cabernet Sauvignon Located in the heart of Mendocino wine country the winery is located at 7051 North State Street in Redwood Valley (95470) approximately 2 hours north of San Francisco Set on 50 acres of organic vineyards planted to Cabernet Sauvignon and Pinot Noir the winery’s tasting room is an architectural phenomenon that dates back to the 1970s circular tasting bar and an indoor fountain Beverages will consist of a complimentary glass of the just-released 2024 Girasole Vineyards Rosé and sparkling apple juice will also be available for purchase The Barra family farms 10 varietals on their 350 acres of estate vineyards in Mendocino County (Chardonnay Proprietor Martha Barra explains how they came to farm organically: “the first thing my late husband did to farm organically was to tell his best friend to ‘not come in my vineyard anymore.’ The salesman would come into Charlie’s vineyards and then relate a horror story of a neighbor down the road who had lost 50% of their crop because they didn’t spray with a certain fungicide Charlie’s reasoning was: ‘My grandfather and father didn’t use pesticides or herbicides or commercial fertilizers The original 175-acre parcel purchased in 1955 the Barras began making their own wine in 1997 under the BARRA of Mendocino label and added the Girasole Vineyards line in 2003 Barra of Mendocino offers both indoor and outdoor tastings; no reservations are required The tasting room is open seven days a week from 11:00 a.m © 2007 - 2025 | Wine Industry Network LLC. All Rights Reserved. Compensation for General Motors Chair and CEO Mary Barra spiked about 6% last year to $29.5 million due to the company reaching several performance targets and achieving record profits the company said in its annual executive compensation report GM also noted that most other corporate officers reported modest gains is broken down into these categories: $2.1 million in salary with $19.5 million in stock awards from record financial gains in the year $6.6 million in incentive plan compensation and the balance of $1.2 million in other payments for items such as benefits GM Compensation Committee Chair Wesley Bush said in a letter to shareholders included in the filing that he believed the company's payment program played a significant role in GM's record financial performance “Disciplined execution in our core internal combustion engine business while demonstrating that the strategic investments we made in electric vehicles and our software capabilities are paying off,” Bush wrote “Investors have taken notice of our recent performance Barra's targets — and her compensation — improved from a year ago putting her back in the top slot in executive compensation among the Detroit Three In case you missed it: GM reports 2025 pretax profit of $14.9 billion; takes $4 billion charge on China struggles Yet Bush warned shareholders that positive growth does not mean employees should rest on their laurels “While we’ve had a great year at General Motors we’d like to echo something our chair and CEO often reminds her team: ‘Don’t mistake progress for winning,’ ” Bush wrote “Your Compensation Committee recognizes there is more work to do and believes that our shareholders will benefit greatly from that work.” General Motors news: GM announces layoff of 200 auto workers, unrelated to tariffs, as it adjusts production CEO of East Lansing-based consultancy Anderson Economic Group said his team spent a week doing the math and projected that the Detroit Three will see a reduction of about $5 billion in “operating profits” in North America for the rest of this year due to tariffs The company reported in March Farley's total compensation of $24.8 million was down from $26.5 million in 2023 when a record year allowed the executive to collect about 518 times that of the average Stellantis employee but still suffered a net loss of $133 million in the second half GM's executive compensation strategy echoes that of the other automakers aiming to hold executives accountable for their own performance and the performance of the company as a whole GM announced that it would be changing the formula in its executive variable compensation structure to align more closely with the company's four strategic growth areas — internal combustion engine vehicles software and services and autonomous vehicles Failure to progress in electric vehicle production and autonomous vehicle development accounted for declines in Barra's compensation from 2022 to 2023 CFO Paul Jacobson and President Mark Reuss had total compensation of $13.1 million and $18.5 million The report also discloses the ratio of executive compensation against the median of all General Motors employees which is required in the annual executive compensation report The median annual total compensation of all GM employees last year Jackie Charniga covers General Motors for the Free Press Stay up to date on exclusive content from CBT News by following us on Facebook, Twitter, Instagram and LinkedIn Don’t miss out! Subscribe to our free newsletter to receive all the latest news insight and trends impacting the automotive industry CBT News is part of the JBF Business Media family Contact us: Info@CBTNews.com © Created by CBT News | Atlanta Web Design We are using cookies to give you the best experience on our website You can find out more about which cookies we are using or switch them off in settings This website uses cookies so that we can provide you with the best user experience possible Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings we will not be able to save your preferences This means that every time you visit this website you will need to enable or disable cookies again a 2011 film loosely inspired by the lead-up to the 2008 financial crisis (and absolutely worth watching if you haven’t) Jeremy Irons’ character delivers a memorable line to his boardroom: “There are three ways to make money in business: be first GM CEO Mary Barra didn’t get to where she is by cutting corners As the first woman to lead a Detroit Big Three automaker her rise wasn’t about breaking glass ceilings for the sake of optics and she’s clearly not just riding a wave of luck let’s just say she’s the smarter one More: Mary Barra Says GM Is “Goal-Aligned” With Trump Despite Looming Tariff Nightmare she certainly did something right last year to be paid $29.5 million the estimated median employee pay at GM was $95,111 in the same year meaning Barra earned roughly 310 times more than the average worker The number was divulged in GM’s annual executive compensation report that was filed to the SEC last Friday which states that Barra received a raise because she met many performance targets and helped the company achieve record profits Barra’s performance indeed improved and, thus, so did her compensation, which put her at the top of Detroit’s Big Three list as the highest paid chief executive officer. According to a Detroit Free Press report in 2023 that number fell by 4% to a measly $27.8 million compared to the previous year because GM did not meet shareholder value targets The 63-year-old’s compensation is reportedly broken down in four categories: $2.1 million in salary $19.5 million in stock awards from record financial gains in 2024 and $1.2 million in other payments including benefits GM Compensation Committee Chair Wesley Bush explained in a letter to shareholders that the company’s payment program contributed significantly in GM’s record profits: “Disciplined execution in our core internal combustion engine business while demonstrating that the strategic investments we made in electric vehicles and our software capabilities are paying off,” he wrote “Investors have taken notice of our recent performance More: GM Just Blinked After Trump’s Tariff War Escalated Bush warned shareholders that there’s absolutely no room for complacency going forward “While we’ve had a great year at General Motors we’d like to echo something our chair and CEO often reminds her team: ‘Don’t mistake progress for winning,’ ” he added “Your Compensation Committee recognizes there is more work to do and believes that our shareholders will benefit greatly from that work.” Tesla and Stellantis somehow managed to perform even worse and overtake it You almost have to feel sorry for Farley especially when you consider that Carlos Tavares who resigned last December after falling wide of the mark regarding Stellantis’ goals photo credit: CLEVELAND JENNINGS / @EATTHECANVASLLC Mariana Trabanino The next time an unprompted craving for citrusy fish and giant mussels pops into your head, go here. Barra Callao is a small ceviche counter in North Miami Beach that turns Tuesday’s casual dinner plans into a salsa party featuring some of the best classic ceviche you can get in this city.  Even though the chef prepares food quickly, he’s doing it with just one other person—and sometimes all alone. So when this place gets packed, be prepared to hang around for a while and enjoy the salsa music constantly playing on the TV. Barra Callao is casual enough to show up in sweatpants, but the food is plated so elegantly, it makes us feel like we could come here in a tux and it wouldn’t be that weird. Passion Fruit Pisco This passion fruit pisco is not on the menu, but just ask the chef and he’ll make it. The egg white is blended all together with the pisco creating a frothy texture like a fruity, edible shampoo. How to eat your way across the tastiest street in Miami Mariana is a Hialeah native who uses her degree in French studies to discover Miami’s best croissants Log in to comment on videos and join in on the fun Watch the live stream of Fox News and full episodes Reduce eye strain and focus on the content that matters This website is using a security service to protect itself from online attacks The action you just performed triggered the security solution There are several actions that could trigger this block including submitting a certain word or phrase You can email the site owner to let them know you were blocked Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page The Detroit Free Press has learned that at least one top executive from a Detroit automaker is heading to the nation's capital this week to meet with the Trump administration ahead of expected major tariff announcements next week which could include 25% levies on autos and parts entering the United States from Canada and Mexico The auto industry has pushed back against the tariffs — which are the taxes importers pay when goods cross borders — and in early March won a 30-day reprieve President Donald Trump granted the temporary exemption to auto companies that are compliant with the United States-Mexico-Canada Agreement Trump has signaled he will likely impose significant tariffs In an effort to win either another reprieve or some mitigation from the tariffs Ford Motor Co.'s Executive Chair Bill Ford is traveling to Washington to meet with administration officials this week according to people familiar with the plan CEO Jim Farley will not be accompanying Ford General Motors CEO and Chair Mary Barra will be having meetings with members of the administration Ford's and Barra's meetings will be independent of each other but the intention is the same: To address the impact tariffs would have on their companies will also have a top executive in administration meetings The information comes from four different people who are familiar with the situation all of whom insisted on anonymity because they are not authorized to share this information publicly Ford and Stellantis each declined to comment when the Free Press asked about their executives' engagement with the administration regarding tariffs The automaker leaders have explained to the administration the dire impact tariffs would have across the industry Even when a vehicle is made in the United States and sometimes one part can cross the borders of all three countries multiple times before it reaches final assembly in the vehicle For example, auto industry expert Sam Abuelsamid, vice president of Market Research at Telemetry Insights, told the Free Press in a February article that one automaker gets the materials to make wire harnesses from Japan Those materials go to Mexico to be made into the harness then those harnesses are shipped to Texas to be attached to an air bag Those are then shipped back to the automaker's plant in Mexico to be installed into a car seat Then the vehicle is shipped back into the United States If those parts are taxed each time they cross those borders the bill could run into tens of thousands of dollars for this automaker To build a new factory in the United States takes years and billions of dollars. Also, automakers would need to find new sources for parts, and all of that takes time, meaning they cannot pivot their production plans quickly Ford is already building battery plants and electric vehicle assembly plants throughout Michigan, Ohio, Kentucky and Tennessee. Farley has said the automaker is not planning to build more factories in the near term. He has said 25% tariffs across the Mexico and Canada borders "would blow a hole in the U.S. industry that we've never seen." Already the talk of tariffs has created "cost and chaos" in the industry that has added to the challenge of running the company The stock prices for the Detroit carmakers did get a bounce earlier in the week over reports that automakers might dodge the most dreaded tariffs — the 25% levies on all Canadian and Mexican goods News reports over the weekend said Trump might exclude a set of sector-specific tariffs while applying reciprocal levies on April 2 A White Official told the Free Press on Monday, though, that no final decision had yet been made on whether the tariffs against Canada and Mexico would or would not be applied to the auto industry. Later in the day, Trump did not add any clarity to the question when speaking during an announcement of a Hyundai steel plant planned in Louisiana “Not all tariffs are included that day," Trump said Monday "For instance we’ll do some — as you know we’ve already done steel and aluminum and that’s at a 25% level and we are going to be doing automobiles Here's where tariffs stand: Trump has increased tariffs on goods imported from China to 20% He has imposed tariffs of 25% on Canadian and Mexican goods but has exempted auto industry companies that are compliant with the USMCA from the tariffs until April 2 he announced a 25% tariff on steel and aluminum imports from all countries Many countries have responded with imposing retaliatory tariffs on goods coming from the United States More: Tariffs threaten to cut US auto sales by 700,000 in 2025 amid recession uncertainty More: Major US steel manufacturer laying off 600 in Dearborn, citing weak auto demand In the meantime, Ford and GM have been hustling autos and parts across the Canadian border as quickly as possible ahead of potential 25% tariffs on April 2 the union that represents Canada's autoworkers Free Press staff writer Todd Spangler contributed to this report Barra became the first woman to head a global automaker As a senior engineer at the Pontiac Fiero plant Mary Barra gained hands-on experience in manufacturing and quality control was GM’s first mass-produced mid-engine car and an ambitious attempt to blend fuel efficiency with sports car design It featured plastic body panels over a steel frame a lightweight structure that was ahead of its time Early models had reliability issues and lacked the power and handling expected of a sports car GM made improvements to the Fiero during its production the Fiero remains notable for its innovative design and as one of GM’s early mid-engine experiments Growing up in suburban Detroit, Barra was immersed in the automotive industry from an early age. Her father worked as a skilled die maker for GM for 39 years, and the new vehicles he would occasionally bring home helped spark her early interest in engineering and the company she was captivated by a cousin’s late-’60s red Chevrolet Camaro convertible After graduating, Barra became a senior engineer at GM’s Pontiac Fiero plant. Recognizing her leadership potential, General Motors awarded her a fellowship to attend the Stanford Graduate School of Business. Barra graduated with an MBA in 1990 and returned to GM, where she led manufacturing planning Barra headed GM’s internal communications team she became the plant manager for the Detroit Hamtramck assembly plant she was selected to serve as the company’s executive director of vehicle manufacturing engineering and in 2008 she advanced to the position of vice president for GM’s global manufacturing engineering division She continued to gain experience in diverse sectors within the company working as GM’s vice president for global human resources beginning in 2009 she returned to the product and engineering side as senior vice president of global product development and quality of the company’s vehicles worldwide earning praise from industry leaders and making her the highest-ranking woman in the automotive industry she was promoted to executive vice president for global product development Barra was named the automaker’s CEO on December 10, 2013, and officially began her role January 15, 2014. At the time, Barra was just one of 23 women to head a Fortune 500 company Her rise through the ranks of product development marked a shift from GM’s tradition of appointing CEOs from its finance division When Mary Barra became GM’s CEO in 2014, she was one of just 23 women leading a Fortune 500 company. Although that number has grown, women still make up a small percentage of top executives In 2024, 52 women led Fortune 500 companies, down slightly from a record 53 in 2023, representing just 10.4% of all companies on the list. Barra is among the longest-serving female CEOs, having surpassed 11 years in the role as of January 2025. Her tenure as top executive is the second longest in GM’s history, following Alfred P. Sloan, Jr. who was president from 1923 to 1937 and chairman until 1956 She assumed leadership during a turbulent time for the company she participated in congressional hearings about GM’s mishandling of faulty ignition switches installed in the Chevrolet Cobalt a defect linked to more than 120 fatalities GM acknowledged its role in failing to address the issue sooner and established a compensation fund for victims Barra introduced a renewed focus on safety, transparency, and accountability implementing new safety measures including a “speak up for safety” campaign to encourage employees to report unsafe practices Barra was credited with guiding GM through what has been called the biggest safety crisis in its history just one year after Barra took over as head She was elected chairman of the board the following year and later adopted the gender-neutral title “chair.” General Motors acquired robotaxi company Cruise in 2016 making it a key part of its autonomous vehicle strategy GM shut down the unit in 2024 and shifted its focus to developing autonomous technologies rather than operating a taxi service Barra set a goal for GM to become the most inclusive company in the world prioritizing a diverse workforce and launching a new diversity the company had reached a significant milestone with women holding a majority of seats on the board of directors and expanded opportunities for women in executive roles and skilled trades In 2021, under Barra’s leadership, GM became the first major U.S. automaker to set a goal of becoming carbon neutral by 2040. She spearheaded the company’s pledge to phase out production of vehicles using internal-combustion engines and transition to an all-electric lineup by 2035 As of January 2025, GM remained committed to these goals while other automakers, including Ford Motor Company (F), Volvo, and Jaguar Land Rover, have pushed back their timelines, citing moderating consumer demand for EVs and other factors Momentum34.50Growth78.39Quality-Value90.30Price TrendShortMediumLongOverviewGMGeneral Motors Co$45.30-%General Motors Co President Donald Trump's tariffs on the automotive industry will cost the company over $5 billion but assures that GM’s pricing will remain the same What Happened: The company expects a tariff exposure of anywhere between “$4 to $5 billion,” GM said in a call with investors the company does not expect to pass the costs on to the customer "We believe …pricing is going to stay at about the same level as it is," Barra said in an interview with CNN on Thursday "Pricing changes in our industry at least monthly We're going to respond to the market," she said Why It Matters: The news comes in as GM cuts its 2025 forecast citing uncertainty in the auto industry as a result of Trump's auto tariffs The company also lowered its Earnings Per Share or EPS guidance to $8.25 – $10.00 However, the Detroit-based automaker isn't the only company that isn't hiking prices for its vehicles. Recently,  Ford Motor Co. F CEO Jim Farley announced the company would not hike its prices but instead would extend the employee pricing program Join Plus500 today and get up to $200 to start trading real futures then jump into live markets with lightning-fast execution Elsewhere, President Trump's announcement that the administration will alleviate some of the tariffs levied on the auto industry and prevent ‘stacking' of tariffs could provide the sector with a boost GM Stock scores well on Value and Quality metrics, and has a satisfactory score on Momentum and Growth metrics. For more such insights, sign up for Benzinga Edge today Check out more of Benzinga's Future Of Mobility coverage by following this link. Photo courtesy: Jonathan Weiss / Shutterstock.com Stock Score Locked: Want to See it?Benzinga Rankings give you vital metrics on any stock – anytime Momentum34.50Growth78.39Quality-Value90.30Price TrendShortMediumLongOverviewGMGeneral Motors Co$45.30-%Market News and Data brought to you by Benzinga APIs© 2025 Benzinga.com Benzinga does not provide investment advice free reports and breaking news that affects the stocks you care about and trade ideas delivered to your inbox every weekday before and after the market closes CEO Mary Barra's compensation package for 2024 increased 5.9% year-over-year Barra achieved 95% of her total target compensation Achieving those targets could prove more difficult this year as the automotive industry grapples with increased uncertainty prompted by fluctuating tariffs and trade policy under President Donald Trump and he received a separation package valued at $12.5 million Tavares' pay package was more than $39 million for 2022 received nearly $24.9 million in total compensation in 2024 — down 6.1% from his pay in 2023 GM booked a net income of $6 billion in 2024 down 41% from charges on China and the dissolution of its robotaxi program at Cruise LLC And Stellantis earnings fells to $5.8 billion Barra's base salary of $2.1 million in 2024 has been unchanged since 2017 Barra also received a $6.7 million incentive-based bonus for 2024 The bonus is determined by financial performance and meeting strategic goals Barra's stock awards increased in 2024 to $19.5 million This metric is tied to shareholder returns over the past three years GM estimated that its median employee compensation was $95,111 in 2024 The ratio of Barra's compensation to that of a median employee is estimated to be 310-to-1 GM hourly manufacturing workers this year received record profit sharing About 48,000 eligible employees received up to $14,500 for last year's results in North America The meeting followed Trump’s recent decision to temporarily exempt automakers from a 25% tariff on Canadian and Mexican imports The airport is the only beach runway on the earth relying on low tide to be open for take-offs and landings there are now two daily flights between Barra and Glasgow With its 14 spectral bands from the visible to the thermal infrared wavelength region and its high spatial resolution of about 50 to 300 feet (15 to 90 meters) ASTER images Earth to map and monitor the changing surface of our planet ASTER is one of five Earth-observing instruments launched Dec The instrument was built by Japan's Ministry of Economy A joint U.S./Japan science team is responsible for validation and calibration of the instrument and data products The broad spectral coverage and high spectral resolution of ASTER provides scientists in numerous disciplines with critical information for surface mapping and monitoring of dynamic conditions and temporal change Example applications are monitoring glacial advances and retreats; monitoring potentially active volcanoes; identifying crop stress; determining cloud morphology and physical properties; wetlands evaluation; thermal pollution monitoring; coral reef degradation; surface temperature mapping of soils and geology; and measuring surface heat balance science team is located at NASA's Jet Propulsion Laboratory in Pasadena The Terra mission is part of NASA's Science Mission Directorate More information about ASTER is available at http://asterweb.jpl.nasa.gov/. NASA Airborne Sensor’s Wildfire Data Helps Firefighters Take Action News. NASA Takes to the Air to Study Wildflowers News. Next-Generation Water Satellite Maps Seafloor From Space News. NASA’s EZIE Launches on Mission to Study Earth’s Electrojets News. NASA Analysis Shows Unexpected Amount of Sea Level Rise in 2024 News. NASA-ISRO Mission Will Map Farmland From Planting to Harvest News. NASA Awards Launch Service Task Order for Mission to Study Storm Formation News. NASA Uses New Technology to Understand California Wildfires News. NASA-Led Study Pinpoints Areas Sinking, Rising Along California Coast News. NASA Radar Imagery Reveals Details About Los Angeles-Area Landslides General Motors CEO Mary Barra said her experience with President-elect Donald Trump is that he listens "intently" to input from industry — and she's counting on that as the automaker prepares to navigate potential regulatory policy changes next year that could impact GM's profits Barra was asked Wednesday night at an Automotive Press Association event how she anticipates being able to work with Trump during his second term in the White House considering he has disdain for electric vehicles GM is on a path to go all-electric by 2035 Trump has also talked about repealing the $7,500 federal tax credit that consumers get on certain EV purchases Barra said the tax credit is driving EV demand and if it is taken away Barra said she is looking forward to working with the new administration because she believes it shares many of the same goals as GM "I think we’re very goal-aligned," Barra said We want a strong manufacturing base in this country I think there’s a lot that we could work on But we’ve worked with many administrations for decades." Barra was part of an economic policy team that met regularly with Trump to advise him on government policy and its impact on economic growth Barra was a target of Trump's vitriol on what then was Twitter after GM announced plans to close several plants Barra said GM could have executed the plant closures better by communicating its plans for employees to continue with the company at other facilities Barra also talked about billionaire Tesla CEO Elon Musk who has been tasked with leading Trump's "Department of Government Efficiency" — which is not a real agency and he and I have talked on a number of occasions," Barra said "If you look at some of the bureaucracy that is hampering many industries and organizations .. Barra said certain industrial processes can be made more efficient and still create jobs She's confident the Trump administration will recognize GM's role in the auto industry along with all other automakers equally “We’ll have to see what the policies will be," Barra said "It’s hard for me to predict what will happen If Trump does remove the federal tax credit GM has other actions going on across the company to ensure its EVs get closer to profitability GM has predicted that its losses from EV sales will lessen by $2 billion to $4 billion next year it’s additional work we have to do," Barra said "But it’s not changing our plan to do it quickly." Barra also was asked about Trump's threat to impose heavy tariffs on goods made in Mexico and Canada and sold in the United States GM builds vehicles in both countries to sell in the states "(Higher tariffs) could have a very substantial impact," Barra said "But this is part of the negotiations to accomplish these goals .. how he responded in the past to industry input "My experience has been that he listens intently Barra described 2024 as a "great year of progress" for GM and said 2025 will be "an exciting year for General Motors" too "We doubled our EV sales from last year to this year … We expect to set another EV sales record in the fourth quarter," Barra said More: GM's latest moves signal to experts restructuring ahead of an uncertain 2025 Barra said GM is being proactive to adjust to the changes it expects will keep happening as the industry evolves GM is in the midst of a massive restructuring of its operations in China that is funded by its partners there GM expects to be profitable in the world's largest auto market again GM is the largest stakeholder in the self-driving technology company Cruise Barra said GM is no longer approaching the market as a legacy automaker doing the same things it always did; now it asks We’re going to be around for the next 100 years.” More: The last new car you can buy for less than $20,000 — and it's going away soon This story was updated to add correct information Read more on General Motors and sign up for our autos newsletter Spot Guide: Rincon Queen, of the Coast 6 of the Heaviest Waves in the World Five Decades of Surfing, Travel and Narrative Collide in Sam George’s New Book NewsAll NewsEventsBig Wave NewsWorld Surf LeagueEnvironmentalIndustryWave PoolsPosts List New Water Quality Regulations in New York Won’t Necessarily Make Water Any Cleaner Boat Get Totally Wrecked by Wave in Indonesia (Video) How To Surf Till You're 100, Brainwork: Mickey Munoz Known as a “defender of the land” Cristino Castro Peres was murdered in Barra de La Cruz at 63 years old The sleepy surf community of Barra de La Cruz is not where you’d expect to hear of any serious crimes Only modest homestays and rentals that are all owned collectively by the community The murder of 63 year-old Cristino Castro Perea a community elder and environmental activist has rocked the small surf town to its core “We are mourning the loss of Cristino Castro Peres murdered for his strong defense of one of the world’s most important leatherback sea turtle nesting beaches a RAMSAR Wetland of International Importance and National Sea Turtle Reserve and a globally known surf spot “We stand in solidarity with the indigenous community of Barra de la Cruz who have resisted efforts to develop their communally owned coastline but have suffered violence at the hands of speculators and would-be developers but the very nature of the coastline we have come to love “The indigenous land ownership is what has prevented the development of Oaxaca from the tropical forests of the mountains That’s why Oaxaca doesn’t look like the rest of the Pacific Coast of Mexico.” There have now been two murders of activists in recent months a clear sign that speculators and would-be developers have major interests in the area foul play could continue until the communities feel pressured to vote against their own interests Land grabs can happen quickly when developers have dollar signs in their eyes the international community that loves Oaxaca needs to stay vigilant to support the preservation of the land Over the years, the community of Barra de La Cruz has resisted these efforts despite being a world-class wave and popular surf destination. Barra, as it is known, exists in stark contrast to its famous cousin to the north, Puerto Escondido that is suffering from overdevelopment that threatens to ruin the very wave that made it famous To learn more about the history of Puerto Escondido and how development is threatening the wave we highly recommend watching Place of Thorns Barra has stayed true to its puebla roots and everyone in the community knows each other even though they don’t always agree–there have been attempts over the years to develop the town there is really no need to develop the coast–that’s exactly the appeal of Oaxaca a wildness and raw beauty of pristine beaches While she refrained from commenting on Musk's role as an auto industry ambassador she pointed out potential opportunities for improving government processes General Motors Co. Chair and CEO Mary Barra has been named Fortune's most powerful woman in business The 27th edition of the Fortune Most Powerful Women in business list recognizes 100 global leaders. The list includes 65 female CEOs and the ranking is based on company size and health influence beyond their organization and how they wield power Fortune described Barra as a "trailblazer in the auto industry" and noted that among the 55 women currently leading Fortune 500 companies, Barra is one of only nine who have been CEO for a decade or more Below are the top 10 "Most Powerful Women": Fortune published its first "Most Powerful Women" list in 1998 to recognize the women leading some of the biggest companies in a business world still dominated by men More GM news: GM reports 2.2% US sales dip in 3rd quarter, cites lower fleet demand More on GM: GM is ready to let go of scores of factory temps due to a disagreement with local UAW Barra will speak at the Fortune Most Powerful Women Summit on Oct Contact Adrienne Roberts: amroberts@freepress.com CEO Mary Barra acknowledged Wednesday that higher tariffs on goods from Mexico and Canada under the incoming Trump administration "could have a very substantial impact" on the automaker But she added that President-elect Donald Trump's recent statements calling for 25% tariffs on goods imported from the two countries "is part of the negotiation to accomplish goals," and that she understands there had been recent productive conversations between him and the leaders of Canada and Mexico "We're providing input in the background to what certain things would (do) That's our role as new policy is considered." makes gas-powered Chevrolet Silverado and GMC Sierra light-duty trucks the all-electric Chevrolet Equinox and Blazer and the gas-powered Equinox and Blazer the GMC Terrain and the coming Cadillac Optiq EV engines and parts of the EV powertrain system in Mexico GM produces light and heavy-duty trucks and Chevrolet BrightDrop EVs More: Ontario premier: US energy exports will be cut off if Trump imposes sweeping tariffs on Canada she and the company at times drew the ire of Trump — related to producing ventilators during the pandemic she notably didn't say anything that might put GM in the crosshairs again and noted that the company and Trump are "goal aligned" on wanting a strong manufacturing base and building up the auto industry in general "Any time you have an administrative change there's policy changes that occur," she said "We've been working with any every administration for the last several decades and General Motors will continue to do that But I'm actually looking forward to working with the president and with the administration because I think we can grow the importance of the auto industry and manufacturing and so I think there's a lot that we have in common." With both President Joe Biden and President-elect Trump "you're having factual conversations," she said and views her role as CEO as someone who can help politicians understand "the implications and realities" of policies they might be considering Barra also briefly weighed in on Elon Musk who has become a key adviser to Trump and will spearhead the new Department of Government Efficiency which aims to cut regulations and government spending She acknowledged she does not know what his "complete priorities" might be and avoided answering a question about whether he would be a good ambassador for the auto industry in the new administration but said there could be some positive aspects to DOGE "If you look at some of the bureaucracy and regulations that are impacting many there is ample room to have streamlined processes," Barra said right now the permitting process is done very serially No one's trying to do something that's not right for the environment or not right for the community but if everything has to be done in series that's when you find you're in a situation where it takes you 10 years to get the permits approved to do something." Trump has pledged to roll back Biden's Inflation Reduction Act policies that have helped increase EV adoption And he also has promised to cut back on more stringent federal and state emissions requirements that have spurred automakers to develop more EVs Barra said all of that was sure to affect EV demand and the profitability of GM's expanding electric lineup The Detroit automaker's EV sales increased 60% year-over-year in the third quarter and were up 46% from the second quarter of 2024 GM reported record electric-vehicle deliveries of 32,095 making the automaker the second-best EV seller behind Tesla TechTarget and Informa Tech’s Digital Business Combine.TechTarget and Informa we power an unparalleled network of 220+ online properties covering 10,000+ granular topics serving an audience of 50+ million professionals with original We help you gain critical insights and make more informed decisions across your business priorities Mary Barra is the second longest-tenured CEO at General Motors her relationship with incoming President Donald Trump the influence of Elon Musk and enormous challenges in China DETROIT – Mary Barra is closing out her 10th year as CEO of General Motors with several challenges looming: the bumpy transition to EVs; restructuring GM’s China operations; a history of conflict with incoming President Donal Trump; and a change of direction in the company’s autonomous-driving investments Barra addressed the issues at a meeting with media at a gathering of the Automotive Press Assn Barra acknowledges some friction in Trump’s first term especially over the closing of GM’s Lordstown but says she looks forward to meeting with Trump and his policy advisers "I think we’re very goal-aligned," Barra says having such an influential role in auto industry policy Barra says: “I can’t really speak to his (Musk’s) intentions and he and I have talked on a number of occasions If you look at some of the bureaucracy that is hampering many industries and organizations...there is room for streamlining." Barra points to the intentions of Musk and other Trump choices to make permitting of everything from plants to EV chargers faster as a positive change GM just announced a $5 billion charge in the fourth quarter to pay for restructuring costs in China and says the automaker is committed to staying in the communist country Barra also announced this week that the company has changed direction with regard to its investments in the Cruise robo-taxi venture on which it has spent billions Barra says she decided robo-taxis are not GM’s core business but learnings from Cruise will be applied to autonomous-driving technology in GM’s passenger vehicles Barra has led General Motors as CEO since January 2014 marking over a decade of significant transformation and achievement at the automaker She is also GM’s longest-tenured CEO since Alfred Sloan Barra took over a GM that had already gone through a bankruptcy reorganization shedding the legacy expenses and obligations that had long burdened the automaker’s cash flow and earnings Some of the heavy lifting of reorganization was led by two CEOs from outside the company and industry: Dan Akerson (2010-2014) and Edward Whitacre Jr But Barra was a key figure working under Akerson in strategizing the future and was tapped as his successor to continue the work This path differed markedly from many of her predecessors – G who rose to the CEO’s office through the company’s Treasury office It was thought in those days that one had to be a finance expert to run GM rather than a business leader Barra has focused GM on building quality vehicles and maintaining industry-leading efficiency GM’s GMAC division became one of the country’s leading mortgage companies Roger Smith acquired information technology company EDS (Electronic Data Systems) Saab and Hummer – that were bogging down the company’s efficiency and enterprise performance she sold GM Europe to what would become Stellantis turning the page on a perennial money-losing region GM leads all legacy automakers in headcount-to-vehicles-produced efficiency compared with 29 for Toyota and 14 for Volkswagen and the first woman to lead a major automaker the company has become a model in the area of diversity-equity-inclusion management practices Despite the current backlash against DEI by business leaders like Tesla’s Musk and many politicians Barra’s commitment shows DEI practices are not just good citizenship EV Transition: While setting an aggressive agenda to transform GM’s lineup to EVs she has kept the company agile enough to adapt to the slowdown in EV demand and rollback in EV mandates while keeping competitive offerings as GM protects its robust profits from gasoline-powered pickups and SUVs GM set an EV sales record in the third quarter of this year GM reported revenue of $147 billion in 2018 the last year before a UAW strike and two years before the COVID pandemic curtailed growth $157 billion (2022) and $171 billion (2023) Shareholder Return: Investors would have done better investing in Tesla rather than GM over the past 10 years but they also would have been better off investing in GM than cross-town rival Ford Considering both stock price appreciation and cumulative dividends total shareholder return for GM is 71.4% versus a decline of 10.2% for Ford over the same period GM beat Wall Street earnings expectations 37 out of 38 quarters Strategic Partnerships and Market Expansion: GM has had a long history of forging disastrous joint ventures Fiat and Toyota to supply or provide GM with what it could not do on its own such as collaborating with Honda on EV development – with Honda utilizing GM’s Ultium EV platform – and now a new and developing JV with Hyundai Group Product Innovation and Quality: GM has streamlined its vehicle platforms and emphasized design and quality resulting in a more competitive and appealing product lineup Chevrolet ranked second overall with a score of 160 problems per 100 vehicles (PP100) outperforming the industry average of 195 PP100 securing the fifth position with 164 PP100 GM led the industry with six model-level awards Chevrolet ranked fourth overall with a score of 174 PP100 better than the industry average of 190 PP100 showcasing GM's focus on long-term reliability Poise Under Fire: Barra has effectively navigated GM through various challenges including restructuring operations in China addressing issues within the Cruise autonomous-vehicle unit and addressing the ignition-failure recall and government investigation that she faced early in her tenure Wall Street analysts have noted her ability to manage crises and implement strategic changes as a core strength Smart Investments in Hydrogen: Barra has continued to make smart investments in hydrogen power technology that began at GM in the 1960s Despite lack of returns into the 1990s and 2000s Barra recognizes that scaled hydrogen power is an inevitability that could be a significant revenue stream for GM Geopolitical conflicts with fossil fuels at their core have moved the U.S. the EU and China to advance development of hydrogen as a significant energy source for stationary power and mobility GM is well-positioned to profit from the shift Commitment to Modernity: Before Barra calls it a day as CEO she will have moved GM out of its Renaissance Center headquarters in Detroit known for its exterior that dominates the Detroit skyline but also an interior architecture that can best be described as labyrinthine She has migrated many white-collar workers to the Warren Tech Center in which she has invested millions to modernize and committed GM to occupy considerable office space in downtown Detroit in the new Hudson’s Detroit complex David Kiley is an award winning journalist Kiley held senior editorial posts at USA Today Shifting Gears: What Car Buyers Really Want in 2025 Less is More: How Website Overload Sinks Your Sales This website is owned and operated by Informa TechTarget influences and connects the world’s technology buyers and sellers Informa PLC’s registered office is 5 Howick Place Cars have always been more than a mode of transport for Mary Barra where her dad worked as a die maker at General Motors Barra recalls the thrill of seeing a brand-new automobile and I distinctly remember the whole neighborhood would come over to check it out,” she says it sparked an interest in GM and engineering My father and I have over 80 years with the company Barra is chair and CEO of GM and has led the company for more than a decade during which time the auto industry has seen transformational changes GM has charted an aggressive growth strategy including investments in electric vehicle manufacturing while beating analyst expectations in 35 of the last 36 quarters Barra served as GM’s executive vice president for global product development and supply chain and as senior vice president of global product development Barra led teams responsible for the worldwide design she served as vice president of global human resources vice president of global manufacturing engineering and in several other executive engineering and staff positions at GM Adding to a long list of accolades during her career Barra this spring received the 2024 Ernest C presented annually for excellence in management leadership My parents grew up during the Great Depression Neither of them had the opportunity to go to college but they believed in the American Dream and shared with my brother and me from a very early age that there is no substitute for hard work My mother instilled in us that if you work hard you can do or be anything that you set your mind to Reflecting on that gave me a sense of purpose and confidence as I progressed throughout my career I had the opportunity to lead global product development; I oversaw the engineering and quality teams for every global vehicle launch It’s an incredible job where you work hand-in-hand with the team to make decisions about each program so I have such a connection with all of our cars I joke that having a front-row seat to that piece of the business makes picking my favorite car like trying to pick my favorite child – and we all know you can’t I’m really loving the all-new Chevrolet Equinox EV and I cannot wait to hear more customer response I truly believe it’s the vehicle that is going to make people who never would have considered an EV take a serious look at owning one the company faced the ignition switch crisis We had to address it by accepting full responsibility and prioritizing the safety of our customers first and foremost Managing this crisis was incredibly challenging and taught me a lot about leadership and culture I strongly believe behaviors set your culture – and that’s not something you can fake we undertook what I believe is the most comprehensive safety review in GM’s history and created a safety-first culture to ensure nothing like this could ever happen again and the impact of that transformation is still felt today We do our best every day to engrain safety integrity and doing what’s right for the customer in every GM employee And this is exactly what makes me feel confident that we will do what we need to do to set GM up for a future that is all-electric it’s important to surround yourself with a strong leadership team where every person is empowered to lead the leadership team and I outline our goals for the year and the benchmarks that will drive those results Then we roll this out to the entire company so every employee understands how they fit into our strategy We’ve seen we can do remarkable and inspiring things when we have shared a vision It brings clarity and helps every member of the GM team prioritize the work and the results we seek I instill the importance of always acting with integrity this means being driven by ingenuity and innovation having the courage to do and say what’s difficult I would also say never taking our eyes off the customer and keeping them at the center of everything we do Third-party forecasts see EV deliveries rising to at least 10 percent of the industry in 2024 which means another year of record EV sales We know the growth rate may vary over time especially as we bring more vehicles to market in high-volume segments I’m very optimistic about the future of GM I truly believe our product lineup has never been stronger and I’m extremely proud of the team we’ve built we have a diverse team that brings an array of different experiences People are often surprised to hear that 40 percent of our team has been with us for five years or less We’re bringing in the right talent with the right skills to help us realize our vision – and it’s our vision and purpose that draw people to work at GM We’ve assembled a great team of very talented people who are doing exactly what we need them to do Which is why we have focused on cultural changes that dramatically improved our quality and our ability to quickly identify and fix issues when they do happen I always say that before I came to Stanford GSB I was 26 years old and lived in southeast Michigan my entire life I had worked for General Motors since I was 18 From accounting to corporate culture to entrepreneurship and I learned to see the world from a different perspective My experiences on campus changed my life and accelerated my career The GSB helped me cultivate a learning mindset which is something that resonates with me to this day like what we see happening in the automotive industry and an environment where every voice is valued and heard These are all things I saw in action at the GSB Please enable JS and disable any ad blocker The electric vehicle world is a graveyard of promises. A year ago it seemed like General Motors might need to pick out a few burial plots of its own there Certainly, GM wasn’t alone in looking at the rise of Tesla and China’s electric automakers and saying, “How hard can this be?”, only to get crushed by reality. But adding the zero-emission dreams of America’s largest automaker—and one that once vowed to go all-electric by 2035—to that graveyard felt especially bleak GM CEO Mary Barra is still up for a good challenge (Welcome to The Breakthrough Awards InsideEVs' year-end awards program recognizing the EVs people and technologies that are paving the way for our clean energy transition Read about the awards and the other contenders below.) Business schools also teach stupid things, like how short-term shareholder returns aren’t your most important concern but your only one. Instead, we gave Barra this award for what GM has done for consumers, above all else: the Equinox EV in particular is the affordable mainstream electric option that American families have been clamoring for helped break the electric car out of the “high-end spaceship” paradigm it’s been stuck in way too long GM CEO Mary Barra with the 2024 Chevrolet Equinox EV Barra certainly delivered on her promise to make 2024 a “year of execution.” Yet even a good CEO can only do so much herself It’d be a mistake to say that Barra alone rolled up her sleeves dug in and cracked the code for fixing all those problems; she is not the person that Elon Musk pretends to be online That’s also why she deserves credit for acknowledging one of GM’s greatest historic weaknesses: its insularity GM's prevailing attitude was that everything produced within the company was better than without which is why its roster of engineers and managers is so dominated by cradle-to-grave lifers But in a world defined by batteries and software some fresh perspectives are necessary right now There are many more examples of high-profile hires from Tesla a company long known for refusing to look outside of itself for answers None of that is meant to diminish the considerable talent within GM It remains one of the greatest engineering firms in the world and this turnaround could not have happened without its existing talent’s vast carmaking know-how We’ve spoken to countless engineers and product planners who have worked at GM for decades and have not only been bitten by the electric “bug,” but are determined to win the future But it takes a leader who can see how all of those components can work together and make sure it happens It continues to impress us that GM’s reversal came at the hands of a CEO who’s been on the job for almost 11 years and is a company “lifer” herself Maybe it’s because she put herself through college working on a GM assembly line and rose through the ranks overseeing global manufacturing personnel and product development; she's always been a person who can see how systems should fit together Barra has been a beacon in countless other ways including as one of the most powerful women leaders in the world And besides things like sales and profits and new model launches there's the stuff that deserves more attention than it gets like the innovations with the hands-free driving aid Super Cruise or GM Energy’s efforts with charging and electric home power and under Barra’s watch—until 2027 may be a troubling sign for its agility GM CEO Mary Barra at the 2024 Cadillac Celestiq reveal let alone for the day when companies like BYD and Xpeng and Nio arrive on GM’s home turf The evening before this story was published Barra announced GM was throwing in the towel on its Cruise Robotaxi service only time will tell if GM got anything out of it besides more than $10 billion in losses That's the game these days. For an industry as entrenched as this one nothing in this new future is promised and promises mean nothing seems to have a collective talent for getting up and hitting back twice as hard when it’s knocked down Contact the author: patrick.george@insideevs.com Correction: An earlier version of this story misstated who is leading GM's Software and Services organization Baris Cetinok and Dave Richardson oversee this division Jay Leno Drives The Still-Not-Ready Cadillac Celestiq EV The 2026 Jeep Compass Gets An EV Version With Up To 404 Miles Of Range 2025 Cadillac Optiq 70 MPH Highway Range Test: A Little Dissapointing Waymo Is Far From Done With The Jaguar I-Pace Drivers To New Car Tech: Leave Me The Hell Alone Ford Isn't Slowing Down Mustang Mach-E Production Here's Every Single EV About To Get Hit With Tariffs talks to Whisky Magazine about the new Isle of Barra whisky distillery and shares a preview of the brand's first whisky releases Image: Co-founders Katie and Michael Morrison on the Isle of Barra When Michael and Katie Morrison founded Isle of Barra Distillers in 2017 they always intended to move into whisky one day They didn’t expect that day to come quite so soon It was customer and community reception to their spirits (which until now has included gin and rum) which made distilling Barra single malt a less-distant prospect Planning for the new £12 million single malt distillery on the westerly Scottish island of Barra began in 2021 the team are due to break ground on the new site in January 2025 The work is groundbreaking in another way: it will be the first (legal) whisky distillery on the island Barra — the filming location of 1949 whisky romp Whisky Galore — was always going to be the perfect place for a whisky distillery “It'll be huge for the island,” says Michael Morrison such a kind of history with Whisky Galore! that kind of background story… I just think Barra is screaming out for a single malt whisky distillery.” the distillery will have its own bottling site and bonded warehouse as well as a visitor centre with hospitality and retail offerings Isle of Barra expects to produce around 200,000 litres of pure alcohol per annum with capacity to fill 1,600 casks each year Works were originally scheduled to begin in October 2024 but an archaeological discovery postponed the start a survey uncovered pottery estimated to be 3,000 years old A team of archaeologists is currently onsite studying the area which they believe could have been used to dispose of rubbish from an ancient settlement nearby Michael enjoys seeing physical work happening on the site after the years of preparation “It's really quite nice to actually see diggers on the ground and quite a bit of movement there because we’ve always been working towards this since we obviously started [in 2017] but then really pushing on since early 2021,” he says to actually see something physical happening is really nice.” A key goal of the new distillery has been to provide value to the island’s local community but opportunities can be limited and many people — including Michael and Katie at one time — leave the island to seek better employment prospects and housing In the first year of the distillery project Isle of Barra expects to create 14 new jobs It’s a relationship of exchange: the support from the community is part of what has enabled the Morrisons to grow their Barra distillery so vital to the whole thing,” says Michael the community's really got behind the project… There's really nothing like this on Barra It will be a landmark building in terms of employment opportunities and just breathe huge amount of life into a remote community on the west of Scotland.” “Whisky’s such a prominent thing in Scotland and across the world and I think we owe it to the island to certainly go ahead and do it.” the distillery expects to be running its first whisky distillation in late 2026 meaning the first Barra single malt may be coming of age in next five or six years; a huge milestone promising exciting times ahead for the island distillery The whisky style that Morrison envisions is one that reflects the different aspects of Barra from its rugged nature to tranquil beaches but Michael thinks the core style is destined to be a “softer” To whet whisky lovers’ appetites before the anticipated single malt Isle of Barra is launching two blended whiskies the results of its distillery team’s early forays into whisky making The first is the non-age-statement Barra Blended Scotch blended from whiskies aged in casks including second-fill Sauternes and first-fill Pedro Ximénez sherry The distillery says the resulting flavour profile has a balance of fruity Released alongside the blended Scotch is the Barra 10 Years Old Blended Malt “It's really exciting because the spirits we do already but whisky's totally different,” Michael says reflecting on the distillery’s first whisky releases “You know what it is when you walk in a whisky distillery and you get the smells and stuff like that Barra Distillers Blended Scotch (46% ABV, £45) and 10 Years Old Blended Malt (46% ABV, £70) will be available from Monday 9 December via isleofbarradistillers.com paragraph publishing ltd.   Copyright © 2025 all rights reserved.   Website by Acora One Gilberto Amillano said Sea Barra's brick-and-mortar location will open in the spring of 2025 Subscribe  Gift a Subscription — Long before a professional soccer team ever signed on to play in Naples group of soccer fans began meeting on Friday nights to play pickup soccer games Many of them were transplants from Latin American countries with a fervent love for the beautiful game Those pickup soccer games on Friday nights soon turned into La Barra 239 “We heard of this club coming to southwest Florida Naples in particular,” said John Foster of La Barra 239 Foster and many other members of his group wanted to make sure the first professional soccer team in southwest Florida had a proper supporter’s club a supporter’s club is an independent fan club bring a lot of fun and excitement to the game “We have our drums and smoke and our flags and make a lot of noise,” said Foster La Barra will have a dedicated section on the end of the pitch at Paradise Coast Sports Complex FC Naples owner Bob Moreno says the club was thrilled to have a supporter’s group already in the works long before the team played its first match “It’s supposed to be organic; it’s supposed to come from the community It shouldn’t come from the team,” said Moreno All of the excitement will carry on through the inaugural season of FC Naples You can buy tickets, here.