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At a meeting in Rome with Unions at the Ministry of Enterprise and Made in Italy
Beko Europe set out its long-term business transformation plan for Italy after announcing the planned closure of two sites by the end of 2025 - in Siena in Tuscany and Comunanza near Ascoli Piceno in Marche
as well as the cold line in Cassinetta near Varese in Lombardy - which will result in some 1,935 redundancies
The meeting comes after the one held on 7 November
which followed the company’s review of its European business
"The review showed much of the production base to be underperforming financially
as a result of a challenging industry context
including increased competition from players from Asia and weakened demand
current capacity utilisation rates in Italy are unsustainable
dropping to an average of under 40% this year – 20% less than in 2017 when European industry sales were at the same level as today
This has led to significant losses of tens of millions of euros over the past seven years," a Beko Europe press release said
The group also said that its business transformation plan will optimise existing operations and reshape the company’s presence in Italy to create a sustainable long-term footprint
"Italy will be Beko's centre of excellence for global industrial design as well as global cooking
including research and development (R&D)
The new investment will enable the design of new products
Italy will remain a key decision-making centre across strategic functions
Beko Europe will launch a new suite of built-in suite of products in the coming years
oven and induction hobs to cover the core and premium range at its plants in Melano (AN) and Cassinetta di Biandronno (VA)
Operations at both these plants will be streamlined and receive investment to boost automation and efficiency," the company also said
Beko Europe said its Carinaro plant will be maintained as the company’s European Spare Parts Distribution Center
alongside the household appliance refurbishment operations launched in 2023
significant changes to current production are planned
the Siena site will not be the recipient of further investments due to the structural loss of competitiveness and accumulated losses over the past five years in the order of tens of millions of euros
despite significant investments made in the horizontal freezer category
despite significant investments received in recent years
is in critical condition from the point of view of economic sustainability in the long term and the possibility of maintaining operations with a sustainable level of profitable production," the press release also highlighted
including the potential conversion of the existing plants
will be explored in both Siena and Comunanza
"The Cassinetta di Biandronno (VA) refrigeration site is showing a structural loss of cost competitiveness and
is the site that has seen the highest cumulative losses realised despite the substantial investments made over the past seven years
A rationalisation of production activities will be initiated at the site
keeping production active for three of the five lines currently in operation
Redundancies related to the affected production units in Cassinetta
Siena and Comunanza are estimated at 1,151."
to align with Beko’s reshaped manufacturing base
it will adjust central functions in Milan and Fabriano
"This includes operational and commercial roles involved in merging the legacy companies
as well as the R&D teams in Cassinetta di Biandronno
These changes aim to remove duplicate structures
with estimated redundancies affecting 678 positions."
The company said it understands that the plan announced is difficult
but it is "necessary to guarantee a sustainable and competitive future" for Beko Europe’s operations in Italy