The company based in Mornico al Serio has furnished the largest Porsche Experience Center in the world
Inside the Porsche Experience Center Franciacorta the identity of the brand is a vivid presence
The appeal of cutting-edge technology that has generated the success of the Zuffenhausen-based brand since the 1930s has been translated into architecture capable of creating an all-around experience
underscoring the emotions triggered by the world of Porsche and its sports cars
or experienced in motion behind the wheel,” says Matthias Müller
Design, innovation, lifestyle, passion, performance are the values that have shaped the history of Porsche, and they live on inside this new complex located in Franciacorta and set aside for customers and fans. In the facility, everything is based on these principles, from the architecture to the interior design, which has also relied on Pedrali for the furnishings in the public spaces
for an effective synergy of style and thinking
Designed by the Milan-based studio GBPA Architects
the new Porsche Experience Center is at Castrezzato
A focus on the environment has guided every phase of the project
from the formulation of the design to its implementation
The architectural concept has been studied to recoup the existing buildings as fully as possible
and the entire structure runs on renewable energy
Amidst the green hilly panorama of Franciacorta
the complex takes position with gentle continuity
divided into the Customer Center and the Paddock – a track that will host major motor events
covering three different operative zones: the track with its technology
the safe driving area and an off-road itinerary
The core of the project is the Customer Center created by starting with a distinctive structure of 11 arches
Like an accessway leading to all the experiences in store for visitors
it centers on a central plaza faced by various services: briefing rooms
Pedrali’s products are inserted here in a fluid
revealing constant parallels between interior design and automotive styling
The reception areas stand out for their comfort
with the presence of warm materials like wood and a neutral range of colors
where the Vic chairs designed by Patrick Norguet are aligned with this ideal thanks to the ample sizing of the padded seats
offering high levels of comfort in the selected tones of gray and mustard; the chairs are set around the Arki–Base tables
punctuating the panoramic space overhanging the racetrack
whose indoor space furnished with the Nemea chairs created by CMP Design
and the stool from the Babila collection by Odo Fioravanti
leads to a panoramic terrace for viewing of facing events on the track
relaxing on the Reva sofas (designed by Patrick Jouin)
featuring a slim perimeter frame in extruded aluminium
The setting is completed by the combination of the Remind seating by Eugeni Quitllet
in a fresh shade of beige and with a light silhouette
A different style can be seen in the Business Center (seating up to 140 guests) and the Boardroom (for work meetings
also open to other companies for the organizing of events): the high-tech spirit of Porsche emerges in the technical materials and colors (from black to gray
the design of Pedrali adapts to the context
clean look of the Tweet chairs designed by Marc Sadler
and the Ypsilon tables in the tilting version (stackable
with folding tops and equipped with wheels)
respond to the requirement of spatial flexibility; they are joined by the rigorous softness of the Elinor managerial armchair
and the linear image of the Arki-Table with its ultra-thin top
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