The building that houses Cornell Health (above) will be named The Ceriale Center for Cornell Health in recognition of a $20 million gift from Cornellian parents John and Melissa Ceriale
A $20 million gift from Cornellian parents John and Melissa Ceriale will fund the placement of embedded therapists in Cornell’s Ithaca campus schools and colleges
and will significantly expand a well-being coaching program for all students
In recognition of the gift, the building that houses Cornell Health will be named The Ceriale Center for Cornell Health
17 by the Cornell Board of Trustees’ executive committee
“The university is grateful to the Ceriale family for their extraordinary generosity to further Cornell’s commitment to our students’ health,” Interim President Michael I
“Mental health support has been and continues to be a priority at Cornell
This gift will help the university augment our comprehensive
campus-wide public health approach to mental health and well-being.”
John Ceriale is also a member of the Cornell Board of Trustees
The couple have four children who are Cornell alumni: Sheena Thomas
’15; Christy Ceriale ’16; Robby Ceriale ’18; and Jack Ceriale ’23
seeking mental health support has been seen as a sign of weakness and shame
depriving those in need of critical mental health services
“It is our hope that with this gift we can enhance the culture of acceptance and availability around mental health services at Cornell
providing students and faculty with the tools to recognize and address the needs of those in distress in a caring and compassionate manner,” she said
“We hope that by supporting efforts to address mental health in a substantive way
Cornell can continue to set an example for institutions of higher learning everywhere.”
This gift will expand two current pivotal programs
full-time therapists who will be placed in Cornell’s undergraduate colleges and graduate and professional schools
And it will engage significantly more well-being coaches – trained Cornell employees who help students achieve their personal and professional goals – across the Ithaca campus
The expansion of these programs ensures access for all Cornell students – undergraduate
graduate and professional – to receive meaningful
specialized mental health care and coaching
vice president for student and campus life
The college and school therapists will provide a range of services
mental health guidance related to academic stressors
and connections to campus and other resources
Embedding a therapist in colleges and schools will give students easier access to holistic mental health support; enable the therapists to understand the college or school’s culture and mental health needs; and ensure that faculty and staff receive the therapist’s timely and proactive guidance
“This remarkable gift from the Ceriale family – for which I am so grateful – will serve as a powerful catalyst
laying the groundwork for future progress and elevating the student experience across our campus,” Lombardi said
“I look forward to seeing the impact of these resources as they enhance our support for students and energize the programs already driving student well-being and success.”
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Cornell University has announced a $20 million gift from the Melissa and John V. Ceriale Family Foundation in support of student mental health
The gift will fund the placement of embedded therapists in Cornell’s Ithaca campus schools and colleges and significantly expand a well-being coaching program for all students
the building that houses Cornell Health will be named the Ceriale Center for Cornell Health
Ceriale serve as trustees of their family foundation
John is also a member of the Cornell board of trustees
The couple have four children who are Cornell alumni
providing students and faculty with the tools to recognize and address the needs of those in distress in a caring and compassionate manner,” said Melissa Ceriale
(Photo credit: Getty Images/Daniel de la Hoz)
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The event took place April 11 and also marked the end of the organization's grant review process
More Palm Beach society news here.
The evening included poolside cocktails and hors d'oeuvres
salty breezes and brief remarks from the hostess
“This was my first year serving on the Allocation Committee for the Town of Palm Beach United Way
and it was an unforgettable experience,” said Melissa Ceriale
whose team was tasked with reviewing mental health funding
“I learned so much about the mental health needs of our community
what nonprofits exist to help meet these needs
and how our donor dollars are invested into programs that truly make a difference in the lives of our neighbors in need
It’s such an eye-opening and rewarding opportunity.”
Carla Cove and Diane McNeal served as general chairwomen of the Allocation Committee
which comprises 130 volunteers on 15 teams who review applications from 41 county nonprofits seeking United Way funding
"The level of commitment and effort our committee members bring to the grant review process is truly amazing,” said McNeal
“The recommendations for funding our Allocation Committee volunteers make are based on significant due diligence; they ensure United Way funds are well-invested.”
and ultimately make funding recommendations to the United Way Board of Trustees
“It’s an amazing experience to be able to see firsthand how your donation makes a difference in someone’s life,” said Bill Tiefel
“It’s also a remarkable feeling to know that when you give to our local United Way
you know with complete confidence that your donation is well-invested into programs improving lives and making Palm Beach County a stronger
Since the Allocation Committee review process began in 1945
more than $100 million has been invested in programs that build strong educational foundations for children
and improve the quality of life for residents in Palm Beach County
Read full story on Cornell Chronicle
If you have a disability and are having trouble accessing information on this website or need materials in an alternate format, contact SCLComms@cornell.edu for assistance
Now, a $20 million donation to Cornell Health promises to expand mental health care on campus
including by hiring therapists to be directly embedded in Cornell’s undergraduate and graduate schools
The donation — made by Cornellian parents John and Melissa Ceriale — will fund the recruitment of seven new therapists to be placed within Cornell’s schools
assistant vice president for student health and wellbeing
Cornell Health's building on Ho Plaza will be named The Ceriale Center for Cornell Health in recognition of the gift
These new therapists — directly placed in Cornell’s academic environment — will provide individual counseling
mental health guidance related to academic stressors and connections to campus and other resources
there are two embedded therapists working with students — one in Ithaca within the College of Veterinary Medicine and another in New York City on the Cornell Tech campus
A third was recently hired to support student-athletes and is expected to join the Counseling and Psychological Services team in November
According to their website
the services currently provided by Cornell’s CAPS include drop-in consultations for students in need of a “one-time brief conversation with a provider,” short-term individual therapy
When asked why Cornell Health lacks long-term one-on-one counseling services
Edwards wrote that “most college health counseling centers are not resourced to provide long-term clinical support” and that “students needing or desiring this level of care can be referred to local in-person and telehealth providers.”
The gift will also fund the expansion of Cornell’s well-being coaching program
Well-being coaches partner with students in one-on-one meetings and use “evidence-based skills to help students examine personal strengths
learn new life skills and strategies for success,” Edwards said in her email
Well-being Coaching is not a clinical service and coaches are full-time Cornell staff from a range of backgrounds
including West Campus deans and academic advisors
The Ceriale’s gift will also allow Cornell Health to hire a position dedicated to managing the Well-being Coaching program and coordinating the program’s outreach to students
Vice President Ryan Lombardi expressed his gratitude to the Ceriale family for their “remarkable gift” in an email to The Sun
“I look forward to seeing the impact of these resources as they enhance our support for students and energize the programs already driving student well-being and success,” Lombardi wrote
When young Ceriale got his first glimpse of the hotel business
president and founder of Prospect Hotel Advisors
but you can’t take the hotel out of the man
This is what comes to mind when talking to John Ceriale
the hotel adviser to Blackstone and other private equity companies
He had his eye set on the industry from a young age
“I was on the Boardwalk in Atlantic city with my parents when I was in the 11th grade,” Ceriale said
“I went to find a restroom at the Traymore Hotel
and I saw a glass door with a man’s name on it which said 'general manager.' I said to myself
Ceriale’s infatuation with the hotel business solidified when he entered UNLV Hotel School after graduating from Loyola College in Baltimore
whose blue-collar background meshed well with the worker-centric Vegas of the 1970s
“I got a great introduction to the basics of the hotel business working at Caesars Palace
Ceriale’s name could have ended up on many C-suite doors at major hotel companies around the world
the opportunity came to work as the hotel adviser to Blackstone
and for the past 20 years he has served as the private equity company’s lead consultant on the hotel industry
Ceriale has also been involved in many headlining hotel deals
from the company’s purchase of Hilton Hotels to the sale of New York’s Waldorf Astoria
as well as the purchase of Las Vegas’ own Cosmopolitan hotel
Ceriale remains true to his first love: the hotel business
Fourth-year medical students reflect on their medical school journey one week before commencement
Sky Denson says UNLV's real estate program helped launch his career — before he even graduated
a longtime UNLV faculty member and administrator
most recently served as the university's officer in charge; appointment runs through April 2028.
longtime resort executive John Ceriale shares a time-honored garment with famed frat boy John Blutarsky from the movie “Animal House.”
“I wore a toga to work,” Ceriale said May 7 during the 11th annual Vallen Dinner of Distinction
at which he was honored as the UNLV William F
Harrah College of Hotel Administration’s Alumnus of the Year
but I started at Caesars Palace wearing a toga
the company for whom Ceriale works as a top adviser
The event is named for resort industry giant and hotel college founding dean Jerry Vallen
On hand in one of his first public appearances on behalf of the hotel was Cosmopolitan President and CEO Bill McBeath
who was hotly pursued by Ceriale to run the 4 1/2-year-old resort and is among the Vallen Dinner’s past honorees
but Ceriale remembered humbler moments early in his career — in particular
“I had moved out from Baltimore with a degree from Loyola College
this was the place you could come and work and go to college,” Ceriale said
“This was in the days when you had keys for hotel rooms
and messages were delivered in pneumatic tubes
always had an overarching objective to run a resort
He recalls a trip his family took to Atlantic City when he as a 17-year-old junior in high school
As he walked along the boardwalk searching for a restroom
He stopped at a door with “General Manager” painted across the glass
run a hotel like this,’ ” Ceriale recalled
Ceriale fulfilled his general manager goal at age 30
as a consultant who works with presidents of resorts around the world
He is well aware that the CEO of the company’s new asset on the Strip helped open Aria and CityCenter next door and thus is competing with his own original vision
“I think that Aria and CityCenter is an amazing development
and they did a really fantastic job there,” Ceriale said
the Cosmopolitan had an amazing opening against people being cynical
and against all odds — with a vertical building
which eventually sold the hotel to Blackstone)
like a Wynn or an MGM would have — they positioned this hotel to really find a customer who felt more comfortable in this environment than in
talks of Blackstone’s passion for the Cosmopolitan
its plans for finishing the top four floors of the East Tower
building another bar in the lobby and “many
many capital projects we’re going to do to make this a better place.” But his chief objective
“It was four to five months of me driving him crazy so he would take this job.”
though the two had known each other for several years
McBeath had no idea Ceriale was a UNLV grad until the two had dinner in New York
“I knew him only as a Cornell guy (Ceriale is on that university’s School of Hotel Administration’s advisory board)
and I was incredulous to learn this,” McBeath said
“It just shows that this is a small community.”
We need not dig out the outfit he wore at Caesars
The Cosmopolitan of Las Vegas dares to be different
From the hotel’s red reservations desks to fine art found throughout the resort
The Cosmopolitan’s signature style is helping to pave its own path on the Las Vegas Strip
you’re greeted by pillars of video boards playing video art by Digital Kitchen and David Rockwell Studio exclusively produced for The Cosmopolitan
you’ll find all your favorite casino games on the resort’s 100,000-square-foot casino floor
The Cosmopolitan’s rooms standout as the resort’s most unique feature
About 2,220 of The Cosmopolitan’s 2,995 rooms have 6-foot deep terraces that span the length of the room
Other in-room amenities include soaking tubs
kitchenettes and quirky accessories like artsy coffee table books
The dining experience at The Cosmopolitan isn’t something you’ll find at other Strip resorts
All of The Cosmopolitan’s 13 restaurateurs are new to the Las Vegas market
You’ll find American steakhouse fare in a modern setting at STK
top-notch sushi at Blue Ribbon Sushi Bar & Grill and the freshest fish flown in from the Mediterranean daily at Estiatorio Milos
Marquee Nightclub & Dayclub is the place to find the party at The Cosmopolitan
complete with a pool and cabanas outside and three different rooms with three different vibes inside
you can grab a drink at one of The Cosmopolitan’s five other bars
which is encased in 2 million dripping crystals
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2018 at 10:27 pm CT.css-79elbk{position:relative;}CHICAGO
IL - It was 20 years ago today when Chicago police officer Michael Ceriale died in the line of duty
He and his partner were conducting an undercover narcotics investigation in the now demolished Robert Taylor Homes at 41st and Federal on Aug
1998 when a member of the Gangster Disciples gang noticed the officers presence and fired one shot
hitting Ceriale in the abdomen below his bulletproof vest
Ceriale died from the gunshot wound six days later at Cook County Hospital
He was survived by both his parents and his grandmother
Today, the Chicago Police Department will remember the fallen hero with an outdoor roll call ceremony
Commander Stephen Chung of the 12th District
Ceriale Memorial Foundation and Chicago Police Memorial Foundation will gather at the Sterling Bay Flag Memorial to First Responders at 1100 W
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Sep 5, 2022 | Community, Environment, Food |
Melissa and John Ceriale have created an extraordinary outdoor space on Prospect Road
philanthropy and commitment to the environment exemplifies the best of of Westport
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A canine statue dedicated to Michael Ceriale stands next to a photo of the late Chicago police officer
Police on Chicago’s Near West Side have a new watchdog: a canine statue dedicated to Michael Ceriale
an officer shot and killed on duty in 1998
friends and family remembered Ceriale Wednesday at the Chicago Police Department’s 12th District station
The statue is a part of the K9’s for Cops initiative with the Chicago Police Memorial Fund
On the front of the statue is Ceriale’s name and badge number
On its side is a painting of the Archangel Saint Michael
said 12th District commander Stephen Chung
was “a warrior driving down evil — just as Michael Ceriale did.”
One of Ceriale’s close friends is an officer at the 12th District
Officer Michael Ceriale was fatally wounded on duty in 1998
Ceriale grew up in the Ukrainian Village neighborhood
But “hungry for more action” after being assigned to patrol the district he grew up in
Ceriale transferred to the 2nd District on the South Side
during an undercover narcotics investigation in Bronzeville
that Ceriale was shot just below his bulletproof vest
Ceriale spent six days in the Cook County Hospital before he died
He had been with the department just 15 months
Jonathan Tolliver was convicted in the shooting; he was sentenced in 2001 to 60 years in prison
“We have our guardian angel Michael to continue to watch over each and every Chicago police officer and protect them entirely,” Yolanda Ceriale
nicknamed “Canine Michael,” was painted by local artist Peter Bucks
who attended high school with Ceriale — a coincidence
said Kim Shepherd of the Officer Michael A
“We had no idea that [Bucks] knew Michael in high school
All involved believe that Michael guided our choice to Peter,” she said
“It is our hope,” Shepherd continued tearfully
“that it will become a tradition for officers to pet Canine Michael on the top of the head
nose or paw to wish them good luck and Godspeed before they go out onto the street.”
12th District officers gather for the unveiling of a statue dedicated to the Officer Michael Ceriale
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John Ceriale is founder and president of Prospect Hotel Advisors
which was established in 1998. Since its founding
Prospect Hotel Advisors has been the exclusive hotel advisor on hospitality investments to the Blackstone Group
the largest owner of hospitality assets in the world
Prospect Hotel Advisors also does select work with a number of other private equity companies in the hospitality field
Ceriale played a leading role in Blackstone's acquisition of several leading brands and properties
among them Wyndham Hotels & Resorts; iconic London properties Claridge's
Inc.; and others. As both the creator and the managing partner of the Savoy Group and LXR Luxury Resorts
Ceriale worked with many internationally acclaimed architects
and chefs to inject a new and exciting vision into some of the world's finest properties. Among Ceriale's "dream team" collaborators on these projects were Thierry Despont
Ceriale played an important role in Blackstone's acquisition of Hilton Hotels. With the acquisition of Hilton
Blackstone brought its portfolio of hotel rooms worldwide to 600,000
Ceriale is also the founder of the London hotel brand
of which there are currently two properties: the London NYC and the London West Hollywood
Ceriale was an advisor on two of the biggest deals in hospitality for 2014: the sale of the New York's iconic Waldorf Astoria
and the Blackstone Group's purchase of the Cosmopolitan of Las Vegas. Additionally
Ceriale and Prospect Hotel Advisors oversaw the $50 million renovation of a historic landmarked Paris building
which became the Hilton Paris Opera in February 2015
Ceriale serves on the boards of three other Blackstone-owned hospitality companies: Motel 6
Ceriale also serves on the Cornell University School of Hotel Administration (SHA) Dean's Advisory Board
whose goal is to ensure that the school continues to best meet the needs of the world's largest industry
he endowed the John and Melissa Ceriale Professorship of Hospitality Human Resources at SHA
and is working to endow the Cornell Institute for Hospitality Labor and Employment Relations
Before founding Prospect Hotel Advisors in 1998
Ceriale was the senior vice president of operations for Westin Hotels and Resorts North America
where he oversaw the operations of 60 hotels and played an integral role in successfully reinventing the Westin brand. Prior to Westin
he spent four years at Fairmont Hotels and Resorts as executive vice president of operations. From 1980 to 1991
Ceriale served as general manager for several of Marriott Hotels and Resorts' finest properties
Ceriale graduated from Loyola College in Baltimore with a Bachelor of Arts in political science and received a Bachelor of Science degree in hotel management from the University of Nevada Hotel School
© 2025 Cornell University | ILR School
(This story was updated to add new information.)
With more than 60% of Palm Beach's registered voters casting their ballots early in the 2024 General Election, turnout was light — yet steady — at the polls Tuesday
Town residents faced a variety of choices on their ballots
from president and vice president to state representative and sheriff
One of the most important in the minds of voters
would enshrine the right to abortion in Florida’s constitution
Florida Election Results 2024: Live updates, maps for every state race
both supporters and opponents of the amendment gathered at the town's three voting precincts to rally for their positions on the measure
said she she showed up at the polls to vote against Amendment 4
who placed a "Vote No on 4" sign on church grounds that was later removed
said the amendment was "a moral issue wrapped up as a political issue by the left."
who has lived in town for more than 20 years
the Democratic Party precinct leader for the Mandel Recreation Center
handed out materials to voters on Tuesday morning
“That’s what we’re really trying to emphasize.”
In addition to protecting reproductive freedom
Ceriale said that Florida's current strict rules governing abortions have had a ripple effect throughout the health care system
"This is the first year medical residency programs here went unfilled," she said
and Kathleen Crampton also worked to marshal support for Amendment 4
the "coffee ladies," who have actively supported the Amendment 4 campaign through petitioning and advocacy
"I went through this back in the '60s and '70s
and I honestly thought this was put to bed and women can get the services they needed," Crampton said while sitting across the street from the St
who sat at a table outside the South Fire-Rescue Station polling location Tuesday morning
praised the group for its bipartisan advocacy work in defense of Amendment 4
"It's been really wonderful in that way," she said
it makes perfect sense considering Amendment 4's support for individual liberty."
Palm Beach residents who did not vote by mail or in person during the early voting period that ended Sunday have the opportunity to cast their ballots at the town's three polling locations — St
County Road; the Mandel Recreation Center at 340 Seaview Ave.; and the South Fire-Rescue Station at 2185 S
At the Mandel Recreation Center, the scene was festive Tuesday prior to former President Donald Trump's appearance
Trump, the Republican nominee for the White House, voted just before noon Tuesday alongside his wife, Melania
descended upon the narrow Seaview Avenue to cover the occasion
Palm Beach residents wove through campaign workers, reporters, camera operators and supporters of Trump and Vice President Kamala Harris to find their way to the Recreation Center to vote
the occasional thwack of a tennis ball could be heard as play there continued throughout the morning
voters have to pass law enforcement officers to go inside
who has lived in Palm Beach for about 40 years
walked from her home south of Worth Avenue with her dog Louis
arriving at the Recreation Center to vote at about 9 a.m
“It was very simple,” she said of voting in the Recreation Center
She turned to look at the crowd of reporters and gestured to them
“A lot of crowding out here though,” she said
James declined to share for whom she voted
but Palm Beach resident Skira Watson told the Daily News she cast her ballot for Trump
"This is a country who's really at the edge," said Watson
and we came here to the greatest country in the universe
The biggest gift that is given to us is a free vote
This year's election includes choices for president and vice president
Supervisor of Elections and Clerk of the Circuit Court
Constitutional Amendments and a half-penny sales tax that would support local schools
nearly 5,000 of Palm Beach's 7,659 registered voters already had cast their ballots
according to the Palm Beach County Supervisor of Elections office
6,429 voters on the island had cast their ballots
with Biden prevailing in Palm Beach's two southernmost precincts
more than 570,000 of the county's 896,000 eligible voters cast their ballots before Election Day
that figure had increased to more than 699,000
Voters who plan to cast their ballots Tuesday must bring at least one valid form of identification that includes their signature and photo
Some acceptable forms of identification include a driver's license
a military ID or a government-issued employee ID
Vote-by-mail ballots can be returned to the Palm Beach County Supervisor of Elections Main Office by 7 p.m
Jodie Wagner is a journalist at the Palm Beach Daily News, part of the USA TODAY Florida Network. You can reach her at jwagner@pbdailynews.com
the Cornell University Board of Trustees elected six new trustees to four-year terms: John Ceriale
They join recent alumni-elected trustees Sheila Wilson Allen ’76
and undergraduate student-elected trustee Dustin Liu ’19
six current trustees were re-elected to additional four-year terms: Jessica M
Allen is senior accreditation adviser for the Association of American Veterinary Medical Colleges
She served as dean of the University of Georgia’s College of Veterinary Medicine (2005-16)
and during her tenure the college advanced considerably in its research enterprise and in private fundraising
Allen was extensively involved in curriculum development and admissions
She served as chair of the Council on Education of the American Veterinary Medical Association
the accrediting body for veterinary medical education
she is a member of the President’s Council of Cornell Women
the Cornell University Council and the Cornell Alumni Admissions Ambassador Network
Ceriale is founder and president of Prospect Advisors
the exclusive adviser on hospitality investments to the Blackstone Group
Ceriale has played a leading role in some of the biggest hotel deals of the past 20 years
He serves on the School of Hotel Administration’s Dean’s Advisory Board
and in 2011 endowed the John and Melissa Ceriale Professorship of Hospitality Human Resources at the Hotel School
Cohen served as deputy director of the Central Intelligence Agency from 2015 to 2017
where he helped manage the agency’s domestic and worldwide operations
he served in two senior roles in the Department of the Treasury
first as assistant secretary for terrorist financing (2009-11) and as undersecretary for terrorism and financial intelligence (2011-15)
He was one of the architects of the sanctions programs against Iran and Russia
Before joining the Treasury Department in 2009
Gadsby is vice president and deputy general counsel at Scholastic Inc.
the largest publisher and distributor of children’s books
She serves on the company’s Administrative Committee
and serves as the primary attorney for the company’s Education
Book Fairs and National Service Organization divisions
she has held leadership positions in many alumni organizations
including the Cornell Alumni Admissions Ambassador Network
the Cornell Alumni Federation’s Cornell Alumni Magazine Governing Committee
the Cornell Black Alumni Association and the President’s Council of Cornell Women
Liu is the son of Taiwanese immigrants and was raised in Manhasset Hills
He is pursuing a Bachelor of Science degree in industrial and labor relations with minors in education and information science
He serves as a resident adviser in Clara Dickson Hall and as a facilitator for the Intergroup Dialogue Project
Liu is a panelist of the Peer Educators for Gender and Sexuality program and participates in a variety of mentorship programs
He served two terms on the Student Assembly as freshman-at-large representative and LGBTQ+ representative
he is policy chair for the Ivy Council and human resources manager for The Cornell Daily Sun
Rosenthal is former president of Clark Financial Services Group
established in 2008 to provide an opportunity to enhance the risk management services and products of the Clark Construction Group
for which she served in a number of leadership positions
she was founder and president of Rosedale Enterprises
a residential real estate development firm specializing in low- and moderate-income apartment housing
She serves on the College of Arts and Sciences Advisory Council
the Baker Program in Real Estate Advisory Board and the President’s Council of Cornell Women
Scangos is CEO of startup biotechnology company Vir Bio
he was president and chief executive officer of Exelixis
and before that held several management positions at Bayer Pharmaceuticals
Hatfield Fellow in Economic Education in 2016 and has served on the Cornell University Council
the Cornell Silicon Valley Advisory Council and the Life Sciences Advisory Board
Smalling is president and managing partner of HM International
a business providing management services to the joint interests of the Hojel and Meinig families
HMI is the majority owner of businesses including Quality Sausage Co.
in Philadelphia and as manager of business development for the Far East and China for SmithKline Beecham
She is serving her second term on the Cornell University Council and as chair of the Class of 1987 30th Reunion Campaign
Smith is president and CEO of Four Seasons Hotels and Resorts
He was previously CEO of Prudential Real Estate Investors
He is a long-serving member of Cornell’s Baker Program in Real Estate Advisory Board and an industry fellow for the Center for Real Estate and Finance
He has served on the Real Estate Subcommittee of the Investment Committee and has spoken at the School of Hotel Administration’s Conversations with Entrepreneurs program
He was a featured lecturer in the Dean’s Distinguished Lecture Series in 2014
Welcome
Mickeymickey@disney.comManage MyDisney AccountLog OutStatue memorializes CPD officer killed in line of dutySaturday
2014A "Horse of Honor" statue was unveiled in memory of Officer Michael Ceriale
who was killed in august of 1998.wlsCHICAGO (WLS) -- A statue is dedicated to a Chicago Police officer who was killed in the line of duty
A "Horse of Honor" statue was unveiled in memory of Officer Michael Ceriale
The statue was designed and painted by artist and fellow Chicago Police Officer Peter Bucks
"Horses of Honor" are statues of the city's police horses and raise awareness and support for the Chicago Police Memorial Foundation
Emirates Man speaks to Founders Robby Ceriale and Ash Worthington of blu matcha on what it takes to open a Gen-Z lifestyle concept cafe and the vision behind the rapid expansion
What do the first 30 minutes of your day look like
RC: I use my first 30 minutes to prepare my mental state for the rest of the day
I normally catch up on baseball highlights
see what has happened in global news overnight
and spend some time with my partner and our dogs
as I find I am much more productive in the mornings when I am just running off my morning matcha
AW: My morning routine is typically spent with my 7-month-old son
This time is very important to me because it puts me in the right frame of mind to take on the day’s challenges
We typically throw the record player on and entertain ourselves
while my wife prepares herself for the day
Our love of matcha comes from our appreciation for Japanese culture and culinary expertise
We both worked in Japanese restaurants for many years and have both spent some time in Japan
where our passion for Japanese products really started to take form
The dedication the Japanese people have for completing every task with perfection was truly inspiring to us
we wanted to put our own fun twist on a product that has been around for thousands of years and had not been properly introduced into the Middle East
What are the health benefits of matcha that sets it apart from drinking coffee or tea
While there are many health benefits of matcha
what sets it apart from drinking coffee is the caffeine component
This type of caffeine produces a state of calm and alertness by reducing the brain’s levels of cortisol
by producing high levels of adrenaline and a cortisol spike
matcha gives you a “matcha” more sustainable boost without the spike and crash
Matcha is healthier than drinking tea because you are digesting the entire plant and not just steeping the tea leaves
the number of antioxidants and benefits to your body are much greater
We started blu matcha because there was a lack of quality matcha beverages in the region
it was not made right and had a negative stigma around its taste
We decided that we wanted to make matcha fun and accessible by showing people that it can taste good
What hurdles did you encounter when you launched
While there were and still are hurdles that we face every day
was realising there are a million things that I needed to focus on at the same time
dealing with contractors – it felt like there were not enough hours in the day
What I found out is that organisation is key
and writing everything down to plan out your days
but when it is all clearly laid out in front of you it all becomes manageable
AW: Since I deal heavily in the operational side of the business
I too felt that there were many things to focus on
and learning how to prioritise them was paramount
turned out to be much more challenging than we initially thought
Who knew there is a lot of science behind soft serve
it was extremely difficult to change the negative stigma around matcha
but with our passion and light-hearted spirits
we show people that matcha is both fun and accessible
Having a good and trusted business partner and best friend to be able to bounce ideas and issues off is also a lifesaver with any hurdle
we were the first in Dubai to have a dedicated cafe
and now others have slowly started to appear – we see this as proof that we are onto something big here
Having a dedicated matcha concept is something that we approach with a fun and light-hearted attitude
We like to say that blu matcha is “inherently sophisticated but does not take itself too seriously”
The success of our concept has opened up numerous opportunities for us in various business areas such as retail
and many others that we were previously unaware of
Our growth and expansion strategy will leverage these opportunities to further solidify our position as a leading player in our industry
How difficult was it sourcing the highest quality matcha
we found an amazing UAE-based tea emporium
getting the matcha was not necessarily difficult
it was difficult to choose which matcha we wanted
This process involved many different matcha tastings and note-taking on what flavour profiles suited our beverages best
we even worked with them to get a special important culinary grade matcha that is out of this world
How do you see the brand evolve and scale in the next five years
From when we first opened just over a year ago until now
I think the brand has evolved in many distinct ways
The brand collaborations we have undertaken with renowned brands such as Rimowa
and many others have exceeded our expectations and have allowed us to expand to multiple locations now
After seeing how much we have evolved in one year
who knows what the next 5 years will have in store
We are currently focused on really cementing a strong footprint in Dubai as well as moving to Abu Dhabi
We are also focused on setting up blu matcha ice cream carts and then eventually scaling towards the rest of the MENA territories – Saudi Arabia in particular right now
What do you enjoy the most about running blu matcha
RC: I enjoy the ongoing challenges and the subsequent victories
Ash and I often joke about the challenging situations we have encountered
I also take great pleasure in having guests who initially claim to dislike matcha but end up falling
Those small moments are crucial for a growing business and receiving customer validation brings a smile to our faces
AW: What I enjoy the most is having a business of our own that I can fully dedicate my passion and attention to
Working with such talented individuals and being able to bring out the best in each other
as well as witnessing people’s reactions after trying our ice cream for the first time
How involved are you both in the creative process of the business
Both of us were heavily involved at the start in coming up with the branding alongside our strategic business partners
We went through many iterations of our branding before we landed on the simple
we are blessed to be able to work closely with our amazing in-house designer on all the media and design strategy teams
A post shared by blu matcha (@blu.matcha)
What would be your advice for those wanting to start up their own business
RC: My best advice would be to not be afraid of constantly evolving
and vision will constantly take on new life and it’s important to embrace this evolution
you are only as good as the team you have around you
AW: I believe that listening to others is important
Keep the passion and the drive high and never give up
Focus on the present because the end goal will follow
We currently offer three different types of matcha in our beverages
These include our “cocktail” grade – Kagoshima
which is an organic matcha from the prefecture of Kagoshima in Japan
which lends itself to milk-based beverages and our two ceremonial grades – Yame
and it is used predominantly in our ice cream alongside other food offerings from time to time
Our must-try matcha is without a shadow of a doubt
This is the drink that started it all and uses Kagoshima matcha combined with our homemade almond milk
It is rich and creamy and has just the right amount of natural sweetness in it from the dates within the milk
so keeping it in the fridge will prolong its shelf life and keep its vibrant green colour
This will ensure there are no large clumps and that the matcha blends easily
Remember to always add your water to the matcha and not the other way around
Make sure it is all evenly whisked throughout
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