booze-fueled ode to a medieval heroine—even if some revelers walk away with bloody noses
The Battle of the Oranges is an annual tradition in Ivrea
and part of a larger celebration described by its organizers as “the most ancient historical Carnival in Italy.” The Tuchini team tosses oranges in the Borghetto
one of the oldest and most fascinating parts of town.Photograph by Andrea FrazzettaByAimee LongFebruary 27
2025The sweet smell of citrus hangs heavy in the air
and while that might bring memories of warmth and sunshine to mind for many
Every Carnival season, the charming Italian village of Ivrea
The city’s population swells by the thousands
comprised of visitors and the infamous aranceri (orange-throwers) who are here for one thing—to wage war with flying fruit
the festivities are an unforgettable mix of parades
(Related: Is La Tomatina a waste of food?)
local lore states that a notorious tyrant issued a prima nocta
she proceeded to get the feudal lord drunk
and presented it triumphantly to the townspeople
The Tuchini team prepares for the Battle of the Oranges in the historic Borghetto neighborhood
The crow emblem on the back of their jackets is the symbol of Croatia because Croatians lived in Ivrea long ago.Photograph by Andrea FrazzettaWhether the rebellion against the tyrant and the medieval heroine was fact or fiction
Ivreans celebrate it all the same—even electing a modern-day Violetta each year
Presented to the town on Carnival Saturday
she’ll make appearances throughout the festivities
throwing candy in parades and watching over the celebrations
with most of the festival’s historic elements and traditions added later
“Generally speaking, the medieval origins claimed for such festivals as this are legendary and lack medieval documentation; many are later inventions…” says Professor Daniel Bornstein
who specializes in the religious culture of medieval Italy at the Washington University of Saint Louis
While the tale of Violetta might be a myth
Bornstein does add that Ivrea’s historic brawls could be rooted in fact
“There were certainly occasional riots and factional street fighting in medieval cities
with whatever lay at hand used as a weapon.”
For three days, from Carnival Sunday to Shrove Tuesday
Known formally as the Battle of the Oranges
these friendly conflicts occur in designated piazzas and streets throughout the city
distinguished by their colorful uniforms and unique emblems
fling oranges one by one at horse-drawn carriages full of armored men who represent the tyrant and his guardsmen
Sourced from Sicily and other regions of Southern Italy
it’s estimated that over 900 tons of oranges will be thrown throughout the festival
who has been attending the Carnevale di Ivrea since he was just three years old
But he digresses, “There are also many places to stay safe and fully enjoy the show.” Spectators watch from balconies, behind nets, and anywhere else that provides a safe haven to witness the scene unfold—and keep them protected from a rogue orange. Donning a crimson Phrygian cap
will help the aranceri know you aren’t a target
lingers for days even after the event ends
But the Carnevale di Ivrea isn’t just a booze-fueled
slightly masochistic homage to a medieval heroine—it’s become a part of Ivrean identity
“While the orange throwing is visually stunning
especially when the light filters through the squares…the intensity in some of the gazes I’ve captured
(Related: 6 of the best Italian Carnivals beyond Venice, from north to south.)
from the Calzata del Beretto on Fat Thursday
when visitors are formally asked to don their Phrygian caps (beretto phrygio)
to noshing on cod and polenta in Piazza Lamarmora on Ash Wednesday
Oranges on the ground and oranges ready to be thrown cover the Piazza del Rondolino
Italy.Photograph by Andrea FrazzettaA member of the Pantere Nere (Black Panthers) team
this arancere (orange thrower) shows off his pulp-splattered face during the Battle of the Oranges in Ivrea’s Piazza del Rondolino.Photograph by Andrea FrazzettaAs the carnival comes to a close
festival-goers and aranceri alike gather in Ivrea’s medieval squares for the burning of the scarli
a towering pole covered in heather and juniper and crowned with an Italian flag
Children who represent Ivrea's parishes (known as the Abba) set fire to individual scarlo (singular scarli) in three separate piazzas
beckoning everyone to lay down their oranges and come together in peace
the fire warms us all together,” says Ferreri
describing the burning of the scarli as the festival’s most important tradition
“Depending on how the scarlo burns and falls
it’s seen as a sign of good or bad luck for the coming year
warmed by a living flame in the middle of Ivrea’s squares on a cold night.”
Even the festival's final words tell how deeply these annual traditions are felt
“Arvedse a giobia a ’n bot,” a local dialect which translates to “We’ll see each other on Thursday at one,” is murmured by all as they take the final steps of the Funerary March
(Related: Burning Man not your style? Try this fiery Santa Fe festival instead.)
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HomeDestinationsInterestsTop Places to Travel by MonthSearchMenuBest time to go to Italy
This celebration of freedom costs 500,000 kilos of fruit and
an annual event that transforms the small town of Ivrea
nestled in northern Italy’s Piedmont region
into a stage for one of Europe’s most unique festivals
This historic carnival is not just a local tradition but a symbol of rebellion and freedom
drawing thousands of visitors from across the globe
the Ivrea Carnival is a feast for the senses and a living tribute to the town's rich cultural heritage
the Battle of the Oranges is an extraordinary spectacle rooted in historical events
The battle commemorates a medieval rebellion led by the Miller’s Daughter
against the tyrannical Marquis of Monferrato
Legend has it that the brave Mugnaia sparked an uprising by refusing to submit to the Marquis’ demands
rallying the townspeople to overthrow his rule
this historic rebellion is re-enacted in the form of a citrus-fueled battle
Teams of "aranceri" (orange throwers) on foot represent the townsfolk
Participants hurl thousands of bright oranges at each other in a vivid display of symbolic resistance
Visitors are welcome to join the festivities as spectators
though they should expect flying fruit and vibrant chaos
is recommended for those wanting an up-close view of the action
The festivities kick off on Saturday morning with historical reenactments in the town square
The day is highlighted by the Procession of the Corteo Storico (Historical Parade) along the scenic Lungo Dora (Dora Embankment)
The procession concludes at Piazza di Città (Town Square)
where orange throwers gather for a spirited pre-battle celebration
The excitement continues with a grand procession starting from Piazza di Città
leading into the first round of the Battle of the Oranges
This day sets the stage for the carnival's most energetic and colorful moments
filling the town with excitement and color once again
The carnival culminates with the historical burning of the Scarli
towering poles covered in heather and juniper
The event is followed by a somber funeral march and the carnival's closing ceremony
bringing the lively celebrations to a poignant end
No visit to the Ivrea Carnival is complete without sampling its traditional foods
Festival-goers can enjoy hearty dishes like figoles (beans cooked with pork)
and other local delicacies that keep the celebratory spirit alive
These comforting flavors reflect the region’s culinary heritage and provide the perfect complement to the vibrant festivities
held in the medieval city of Ivrea at the foot of the Alps
and unbridled joy in a celebration like no other
how to watch liveThe world's best canoe slalom athletes return to whitewater competition at the 2024 ICF Canoe Slalom World Cup Ivrea
While there are few certainties in canoe slalom, the 2024 ICF Canoe Slalom World Cup Ivrea is shaping up to be anything but boring. Read on to find out more about the competition schedule, athletes to watch, and how to watch canoe slalom live.
All six events contested at the Olympic Games Paris 2024 will be contested at the 2024 ICF Canoe Slalom World Cup Ivrea
there’s one event that will be watched extra closely by the partisan Italian supporters: men’s kayak single
Italian Olympic champion Giovanni De Gennaro will look to repeat the heroics he performed at the Vaires-sur-Marne Nautical Stadium
when he won a tight final with quick and precise paddling
who will be eager to score a victory over De Gennaro after he bested the pair on their home waters in Prague
Slovakia’s Benus has been in particularly strong form this season
qualifying to the final of all three world cup competitions in addition to the medal he won at Paris 2024
The 36-year-old stands in stark contrast to teenage phenom Ziga Hocevar of Slovenia
who’s already proven that he can tame the wild and unpredictable whitewater sport with a world cup victory in Augsberg
Both will hope to add further accolades to an already memorable season in Ivrea
New Zealand’s Finn Butcher will also hope to create some new memories in Ivrea when he takes to the kayak cross course as the event’s first-ever Olympic champion
will be eager to prove he’s no “one-hit wonder,” with another victory in canoe slalom’s most extreme event at the 2024 ICF Canoe Slalom World Cup Ivrea
ExclusiveHighlights | Canoe Slalom | Olympic Games Paris 2024Relive the best moments of the Canoe Slalom events at the Olympic Games Paris 2024
her absence from the start list for the 2024 ICF Canoe Slalom World Cup Ivrea will open the door to paddlers looking to make a splash of their own in the women’s canoe single and kayak single events
While she’s yet to win a world cup competition this season
Lilik’s credentials include six world championship medals and a gold medal in the women’s canoe single event at the 2023 European Games
along with back-to-back gold medals at the Pan American Games and one U23 world championship title in 2023
as the pair look to improve on their results from Paris 2024
Poland’s canoe star has experienced a lukewarm season since winning a European Championship title
but the confidence boost of an Olympic medal might be enough to propel her toward her first world cup podium of the season
sister of double Olympic champion Jessica Fox
will also look to score her first victory at a world cup competition in the women’s kayak cross event
which she won at the Olympic Games Paris 2024
School building security and structural rehabilitation plan Mission 4 – Component 1 - Investment 3.3)
Italy’s Recovery and Resilience Plan contributes to climate recovery also by enhancing school buildings’ safety and energy consumption.
In particular, this measure aims to contribute to the improvement of energy classes and leading to lower consumption and CO2 emissions as well as to increase structural safety of buildings.
Particular attention is paid to the most disadvantaged areas with the aim of tackling and eliminating economic and social imbalances.
The investment is financed by Italy’s Recovery and Resilience plan by EUR 4.4 billion.
The project consisting in fire control measures is part of this investment.
The headquarters of the Istituto Superiore "C.
Olivetti" of Ivrea (TO) is located in the area north of the provincial capital.
The complex consists of some adjacent buildings or connected to each other, built on the site of the morainic hill.
At the end of the last century it was acquired by the former Province of Turin and converted to upper secondary education and polytechnic.
The project includes the following interventions designed for regulatory and functional adaptation, useful for obtaining the ICC.
Electric power supply system of the new pumping unit with forward-facing installation in the local electrical cabin for dedicated power supply of the main electric pump, and laying of new switch on QGBT for power supply of service panel (QSA), to be built and installed in the pump room, including the necessary cable lines as indicated in the project drawings; supply and installation of new UNI45 hydrant boxes.
Wanted in RomeMagazine
One of Italy's most bizarre Carnevale traditions takes place in Ivrea, a town near Turin famed for its carnival celebrations, particularly the Battle of the Oranges.
Staged during the final days of Carnevale, the spectacle evokes the historic defiance of the town's inhabitants who rose up against their tyrannical overlord in the Middle Ages after he attempted to rape the daughter of a miller, or "mugnaia", on her wedding night.
Battaglia delle Arance in Ivrea. Photo: RnDmS / Shutterstock.com.
According to legend the fearless bride reacted by beheading him, sparking a popular revolt.
This struggle for freedom is commemorated in the annual Carnevale battle that pits nine teams of aranceri orange handlers on foot - representing the people - against armoured aranceri in horse-drawn carriages - representing the tyrant.
The Battaglia delle Arance unfolds over three days leading up to Shrove Tuesday: the 2025 dates are Sunday 2, Monday 3 and Tuesday 4 March.
The action takes place in the town's historic centre, with various areas assigned to the participating teams, recognised by their distinctive colours.
Organisers say that the thousands of oranges used in the battle are not suitable for commercial purposes and that afterwards the remains are collected and used to produce a high-quality compost for agricultural use
For details about the 2025 carnival, including the Battle of the Oranges, see the Storico Carnevale di Ivrea website
Cover photo credit: RnDmS / Shutterstock.com
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Ecumenical Patriarch Bartholomew arrived on Thursday
at the airport of Milan for a three-day visit to the Diocese of Ivrea
at the invitation of its Bishop Edoardo Aldo Cerrato
to participate in ecclesiastical events in honor of the Holy Martyr Sabinus
The Ecumenical Patriarch from Milan went to the Church of S
and participated in the prayer for the feast of St
he gave a theological address in Italian to the faithful
The members of the Patriarchal entourage are Metropolitan Polycarp of Italy
Parish Priest of the Milan Greek Orthodox Community
one of the Secretaries of the Patriarchate
The Vatican announced on Monday that all telephone communication within its territory will be suspended during the upcoming conclave..
Ecumenical Patriarch Bartholomew delivered the keynote address at the International Scientific Conference “Restarting from Nicaea:..
The Holy Synod of the Ecumenical Patriarchate approved on October 4th the canonization of Eldress Sophia
Ecumenical Patriarch Bartholomew traveled by air to Antalya
the Patriarchate of Jerusalem solemnly celebrated the Sunday of the Myrrh-Bearing Women...
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Take a look at six of the world’s most fascinating examples
are meant to represent the five parishes of Ivrea
Each holds a sword on which an orange is impaled
A married woman is elected to be the Mugnaia
or “miller’s daughter,” a heroine who symbolizes the unification and triumph of Ivrea upon the death of a tyrant
and it uses over a million pounds of oranges
with the invasion of Italy by Napoleon’s French troops in 1796–97 and 1800 came foods then considered exotic in Ivrea
A few of the townspeople began to throw oranges playfully at one another during the Carnival parade
festivities meant to celebrate this strange situation engulf the town
and a grandpa costume contest are just a few of the eccentric events that have become known as Frozen Dead Guy Days
Cryonics might seem like an unusual basis for a festival
Kelland was perplexed after realizing that this action caused numerous worms to surface
and he decided to create a competition around his newfound “wormcharming” abilities
Thus the Blackawton International Festival of Wormcharming was born
The first competition was held in 1984 at the Normandy Arms
a pub in the village of Blackawton frequented by Kelland
Teams composed of three people (a Charmerer
and a Counterer) are each given a plot measuring one square meter
They are then given 5 minutes for “worming up,” which entails getting the ground and any worms in it ready for charming
all without digging or using harmful liquids
the teams are given 15 minutes to charm as many worms to the surface as possible
the world record is held by a team named the Dartmouth Round Table
All worms are safely returned to their homes after counting
the Blackawton International Festival of Wormcharming also prides itself on supporting local causes
It raises money to meet various needs of the community
Imagine a beautiful Scottish field filled to the brim with golden retrievers: that’s what this adorable festival consists of
In 1868 Dudley Coutts Marjoribanks (later called Lord Tweedmouth) bred a Tweedmouth water spaniel with a wavy-coated retriever
The result was a litter of three beautiful golden retriever puppies
Lord Tweedmouth bred his dogs in the Guisachan Mansion
the location for the festival of golden retrievers
During the event hundreds of goldens from across the world return to their roots
The festival consists of a breed championship as well as numerous events centered on the rich history of Guisachan and the golden retriever
AfrikaBurn is a cousin festival to the Burning Man festival in the U.S
It strives to encapsulate the human experience in a week of art
During this week a temporary city of art is created in the desert
and people from around the world gather to celebrate art installations
so participants are responsible for supplying all their own food and water
No motorized vehicles are allowed unless they have been deemed “mutant vehicles,” meaning that they themselves must be art projects
During the event some of the installations on display are burned
The festival prides itself on leaving no trace when it ends: everything taken into the desert is taken out
“Naku-ko wa sodatsu,” which translates to “The crying child grows up.” In some regions of Japan it is also believed that the crying of an innocent will scare malevolent spirits away
Because the festival tends to have a light atmosphere
the sumo wrestlers will don scary masks to ensure that the babies do cry
If both babies start to cry at the same time
The Guardian’s picture editors select photographs from around the world
The Guardian’s picture editors select photographs from around the world
Photograph: Ida Marie Odgaard/Lehtikuva/AFP/Getty Images
Photograph: Justin Tallis/AFP/Getty Images
Photograph: Marco Bertorello/AFP/Getty Images
Photograph: Jonathan Nackstrand/AFP/Getty Images
Metrics details
The subcontinental lithospheric mantle (SCLM) beneath Phanerozoic regions is mostly constituted by fertile lherzolites
which sharply contrast with cratonic mantle made of highly-depleted peridotites
The question of whether this chemical difference results from lower degrees of melting associated with the formation of Phanerozoic SCLM or from the refertilization of ancient depleted SCLM remains a subject of debate
the timing and geodynamic environment of accretion of the fertile SCLM in many Phanerozoic regions are poorly constrained
We here document new geochemical and Nd-Hf isotopic data for orogenic lherzolite massifs from the Ivrea-Verbano Zone (IVZ)
Even though a few Proterozoic Re depletion ages are locally preserved in these mantle bodies
our data reveal that the IVZ lherzolitic massifs were “recently” accreted to the SCLM in the Upper Devonian (ca
with a petrochemical evolution characterized by low-degree (~ 5–12%) depletion and nearly contemporaneous pervasive to focused melt migration
The lithospheric accretion putatively took place through asthenospheric upwelling triggered by Variscan intra-continental extension in a back-arc setting related to the subduction of the Rheic Ocean
We thus conclude that the fertile sections of Phanerozoic SCLM can be accreted during “recent” events of back-arc continental extension
even where Os isotopes preserve memories of melting events in much older times
we show that the IVZ fertile mantle lithosphere was accreted in the Paleozoic at ca
during a process of intra-continental extension in a back-arc setting where low-degree (~ 5–12%) melting
pervasive metasomatism and pyroxenites segregation occurred almost synchronously
Rather than being a piece of cratonic mantle reworked during more recent tectonic cycles
we here document that the fertile SCLM beneath many Phanerozoic regions can be produced in “recent” times
thus supporting the possibility that some of the mantle peridotite bodies (e.g.
the Balmuccia peridotite) may be a direct expression of the underlying SCLM
Accessory amounts of Ti-rich amphibole and sulphides occur in all the three peridotite bodies
143Nd/144Nd and 176Hf/177Hf error bars are smaller than symbols
This sample interacted extensively with the pyroxenite-forming melt
to the radiogenic Nd and Hf ingrowth after 370 Ma
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The Premosello Chiovenda peridotitic body in Ossola valley (Ivrea-Verbano Zone
Chemical and isotopic variations in the Balmuccia
Baldissero and Finero Peridotite Massifs (Ivrea-Zone
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We acknowledge funding from the National Science Foundation (NSF
Part of this work was performed at the National High Magnetic Field Laboratory
DMR-1157490 and DMR-1644779 and the state of Florida
were supported by the Italian “Programma di Rilevante Interesse Nazionale” projects PRIN_2017KY5ZX8
Department of Earth and Environmental Sciences
and A.Z.; Data collection and analysis: A.C.O.
and M.B.; Writing of the original version: A.C.O.
and A.Z.; Review & editing: All authors
The authors declare no competing interests
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The industrial city of Ivrea is located in the Piedmont region and developed as the testing ground for Olivetti
mechanical calculators and office computers
It comprises a large factory and buildings designed to serve the administration and social services
Designed by leading Italian urban planners and architects
this architectural ensemble reflects the ideas of the Community Movement (Movimento Comunità)
Ivrea expresses a modern vision of the relationship between industrial production and architecture
la cité industrielle d’Ivrée s’est développée comme le terrain d’expérimentation d’Olivetti
calculatrices mécaniques et ordinateurs de bureau
des bâtiments administratifs ainsi que des édifices consacrés aux services sociaux et au logement
Conçu par des urbanistes et des architectes italiens de premier plan
essentiellement entre les années 1930 et les années 1960
cet ensemble architectural reflète les idées du Mouvement communautaire (Movimento Comunità)
Ivrée exprime une vision moderne de la relation entre la production manufacturière et l’architecture
تقع مدينة إيفري الصناعية في إقليم بييمونتي، إذ أصبحت ساحة تجارب لشركة أوليفيتي المعنية بتصنيع آلات الطباعة والآلات الحاسبة الميكانيكية وأجهزة الحاسوب المكتبية
إذ تحتوي المدينة على مصنع كبير ومبان إدارية بالإضافة إلى مبان مخصصة لتقديم الخدمات الاجتماعية وتوفير السكن
وقد صمّمت مجموعة من نخبة مهندسي التخطيط الحضري والعمراني الإيطاليين هذا المجمع المعماري بصورة أساسية بين الثلاثينيات والستينات، إذ يجسّد أفكار الحركة الشعبية Movimento Comunità
وتعبر مدينة إيفري، بوصفها مشروعاً اجتماعيّاً مثالياً، عن رؤية معاصرة للعلاقة بين الإنتاج الصناعي والهندسة المعمارية
工业城市伊夫雷亚位于皮埃蒙特地区,这里曾是打字机、机械计算机和办公电脑制造商好利获得(Olivetti)的试验场。遗产地包括一座大型工厂和用于行政、社会服务及住宅用途的建筑。该建筑群大多为20世纪30-60年代间的意大利著名城市规划师和建筑师的作品,是社区运动(Movimento Comunità)的体现。伊夫雷亚是一个典型的社会项目,表达了现代视野下工业生产与建筑之间的关系。
промышленный город Ивреа развивался как экспериментальная площадка компании Olivetti
механических калькуляторов и настольных компьютеров
предназначенные для социальных услуг и жилья
Разработанный ведущими итальянскими проектировщиками и архитекторами
в основном в период между 1930-ми и 1960-ми годами
этот архитектурный ансамбль отражает идеи коммунального развития Movimento Comunità
город Ивреа является примером современного видения взаимосвязи между производством и архитектурой
el conjunto industrial de la ciudad de Ivrea ha sido el laboratorio de experimentación y producción de la empresa Olivetti
dedicada a la fabricación de máquinas de escribir
calculadoras mecánicas y computadoras de oficina
el sitio comprende toda una serie de edificios destinados a albergar diferentes servicios administrativos y sociales
Diseñado por eminentes arquitectos italianos entre el decenio de 1930 y el de 1960
este conjunto arquitectónico es una plasmación de las ideas del Movimiento Comunitario (Movimento Comunità) cuyo objetivo era llevar a cabo proyectos sociales con una visión moderna de la relación entre la arquitectura y la producción manufacturera
Brief synthesisFounded in 1908 by Camillo Olivetti
the Industrial City of Ivrea is an industrial and socio-cultural project of the 20th century
The Olivetti Company manufactured typewriters
mechanical calculators and desktop computers
Ivrea represents a model of the modern industrial city and a response to the challenges posed by rapid industrial change
It is therefore able to exhibit a response and a contribution to 20th century theories of urbanism and industrialisation
Ivrea’s urban form and buildings were designed by some of the best-known Italian architects and town-planners of the period from the 1930s to the 1960s
The city is comprised of buildings for manufacturing
reflecting the ideas of the Movimento Comunità (Community Movement) which was founded in Ivrea in 1947 based on Adriano Olivetti’s 1945 book l’Ordine politico delle Comunità (The Political Order of Communities)
The industrial city of Ivrea therefore represents a significant example of 20th century theories of urban development and architecture in response to industrial and social transformations
including the transition from mechanical to digital industries
Criterion (iv): The industrial city of Ivrea is an ensemble of outstanding architectural quality that represents the work of Italian modernist designers and architects and demonstrates an exceptional example of 20th century developments in the design of production
taking into account changing industrial and social needs
Ivrea represents one of the first and highest expressions of a modern vision in relation to production
architectural design and social aspects at a global scale in relation to the history of industrial construction
and the transition from mechanical to digitalised industrial technologies
The attributes of the property are: the spatial plan of the industrial city
and residential buildings developed by Olivetti (including their extant interior elements)
The influences of the Community Movement on the provision of buildings for residential and social purposes is an important intangible element
although the functions of most non-residential buildings have ceased
The integrity of this urban area is based on the inclusion of the buildings
spaces and urban form required to convey the significance of Ivrea’s 20th century development
The state of conservation of the city’s components is variable
Many of the residential buildings exhibit a good/adequate state of conservation
the integrity of the property is considered to be vulnerable due to many factors and pressures including the encroachment of new urban developments
the deteriorating condition of some key industrial buildings and building interiors
the existence of some visually intrusive new constructions inside the property boundary and its buffer zone
and loss of the original activities and purposes due to the decline in manufacturing
The high number of vacant buildings and the need to find new uses also contribute to Ivrea’s vulnerable integrity
The authenticity of Ivrea is based on the high number and quality of urban and architectural projects that date to the primary period of Ivrea’s development as an industrial city
A detailed analysis of the individual components in terms of their form
and their location and immediate environment has been undertaken
and many elements have maintained their original characteristics in spite of the changes to production that affected the city during the last two decades
administrative and services buildings are intact
others have been renovated; and a large number of the buildings are currently vacant
There is a risk of gradual loss of the authenticity of the property due to large-scale refurbishment proposals
decay of the exterior finishing of the facades and deterioration of the interior decoration and detailing
Efforts have been made to develop new uses that are similar in type to their original uses (such as telecommunications
Ivrea is protected according to legislative regimes at the national
These include the national Cultural Heritage and Landscape Code (revised in 2004); the Regional Landscape and Cultural Heritage Code and the Regional Landscape Plan (2015); and the Ivrea Land Use Plan (2006)
National protection for Ivrea is in place only for some buildings
The system of legal protection is complex and multi-tiered
resources and expertise of both national and municipal authorities
Improved streamlining and coordination between the local
regional and national institutions is needed
The protection of the visual integrity of the property and its buffer zone will be strengthened by the adoption by Ivrea Council of the regulation of the regional landscape plan
integrating the guidelines and prescriptions directly relating to the protection
safeguard and enhancement of the property into the municipal regulations by October 2019
The municipal technical service department directly responds to proposed projects and grants authorisations
regional and local designations for buildings and landscape (for the buffer zone)
Challenges to the long-term conservation of the Outstanding Universal Value of Ivrea arise in relation to the resourcing of conservation and the need for new uses throughout the city’s elements
44% of the former industrial and corporate buildings of the property are vacant or underused
and there are short-term needs for maintenance strategies
Engagement with residents and other users is an ongoing priority
and there are plans to increase tourism capacity
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As part of a special series for 2022, we’re doing a deep visual dive into fascinating Carnival traditions around the world
As traditions pass through decades and generations
has become a deeply rooted tradition that brings visitors from around the world to the town in northwest Italy
One of the stories behind the festival is that it is a reenactment of an actual historic event
According to Pierre Laszlo in the book Citrus: A History
the three-day festival held before Lent is a reenactment of “bloody uprisings by the townspeople,” but exactly who their oppressors were is in question
The revolution might have been against Ranieri di Biandrate
a 12th-century tyrant known for jus primae noctis
a violent custom that gave him the right to every bride on her wedding day (though scholars debate the law’s existence)
When he tried to assert this “right” with one local woman
people marched to his castle and burned it to the ground
Another story pits the town against Marquis William VII of Montferrat
a 13th-century tyrant who was accused of the same crime
How oranges came to be involved is unknown
As one festival attendee told The New York Times in 2007
“It’s a festival that represents the people against any type of oppressive power.”
with orange throwers—representing the revolters—and riders in horse-drawn carts defending the castle
and each group wears its own elaborate costume
Horses and those wearing easy-to-spot red hats are off-limits
it’s hard to avoid getting plunked once in a while.Atlas Obscura takes a look at this sticky situation
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Northern Italy has always been an area of intense exchanges
Separated from the rest of Europe by the Alps
the towns and monasteries on opposite sides of the mountain range were nonetheless connected by a constant transfer of people and goods through the several passes and pilgrimage routes
in turn fostering all kinds of cultural interactions
Layered liturgical repertories and chant notations merging different families of music scripts are revealing of multidirectional exchange of notational systems and musical knowledge
This is especially true for the early medieval period (ca
trans-European networks of singer-scribes developed strategies for the written transmission of the official chant corpus for the Mass and the Office—and the burgeoning non-official chant corpus of tropes and sequences as well—demonstrating a high degree of graphic creativity
and Sequentiary likely compiled in Pavia in the early eleventh century is a case in point in that it transmits a diverse corpus of chants with both local and transregional concordances notated with a music script that can be described as a hybrid
one of the main notational families in Latin Europe
the neumes of Ivrea LX appear as the result of local reception and adaptation of this notational ‘canon’ opening a window onto the needs and practices of singer-scribes in northern Italy
Previously analyzed by Charles Downey and Michel Huglo
the notation of Ivrea LX presents persisting ambiguities that point to context-specific use of a few special neumes
whose systematic analysis can provide fresh insights into symbolizing strategies for music writing
This research seminar presents work in progress developed in the context of the ERC-funded project SCRIBEMUS
Decoding Early Technologies of Music Writing in Latin Europe (ca
900–1100) led by Giovanni Varelli.
More social media
Italian typewriter company into a global phenomenon – but his true obsession was transforming its headquarters
Read more articles in the series here
Read more articles in the series here
32-year-old Adriano Olivetti took over as general manager of the typewriter factory his father had founded outside of the picturesque Italian town of Ivrea
the Olivetti company would become a global phenomenon
and Ivrea the focus of ambitious experiments in how to build what he called a more “human” industrial city
“The street, the factory, the house are the most substantial and visible elements of a civilisation in evolution,” Olivetti argued in his book Citta dell’Uomo (City of Man)
He complained that Italy’s cities had been expanding “incoherently for uniquely selfish goals
without a real plan coming from a general vision of life”
it called for urban development “on a human scale”
with the goal being “harmony between private life and public life
between centres of consumption and centres of production”
By then Olivetti had become a massive company, with factories in five countries and distribution in more than 100. Best known for its stylish, portable typewriters, beloved by writers from John Updike to Cormac McCarthy
its machines were already considered icons of postwar Italian design
And Ivrea had been transformed. From a small provincial town it became a major hub of Italian manufacturing, attracting engineers, designers and factory workers from across the country. By the late 1950s there were more than 14,000 people working for Olivetti in Italy
View image in fullscreenOlivetti hired Italy’s leading architects to design blocks of flats with no more than four storeys
Photograph: Claire ProvostBut instead of large tower blocks and grey industrial estates
Hiring some of the country’s leading architects
Olivetti built new neighbourhoods for its workers
carefully planned with abundant green space and small blocks of flats with just three or four storeys
New factory buildings were erected almost entirely of glass
because workers inside “had to be able to see the mountains
and also so that people outside the factory could see what was happening inside,” explains Beniamino de Liguori
“All the factories and the places of private production were absolutely integrated into the urban fabric of the city,” De Liguori says
He described his grandfather’s goal as nothing less than finding a way “to combine and to harmonise man and machine ..
because it was really at the service of man”
workers were paid more and conditions were better than at other companies at the time
a representative at the Fiom metalworkers trade union
“Then there was this system of services that was more structured than elsewhere.”
Olivetti’s new factories were designed with in-built space for cafeterias
and libraries with tens of thousands of books and magazines
an extended network of social services was constructed including nursery schools
and mountaintop retreats for workers’ children
Olivetti also helped finance the first masterplans for the city and surrounding area
organising it into a network of integrated residential areas and proposing a ring road
extensive and decentralised industrial expansion
View image in fullscreenWorkers at Ivrea
Photograph: Alinari/Rex/Shutterstock“From the 1930s until he died in the 1960s … [Olivetti] said that to organise the city you have to plan it,” says Patrizia Bonifazio
professor of urban planning at the Politecnico di Milano
“The factory economically supported the studies and the urban planning proposals
but these were never confined exclusively to the interests of the factory; they always concerned the city in general.”
In the late 19th and early 20th centuries, thousands of small towns and cities across Europe and North America were transformed by industrialisation. Along with the archetypal, exploitative “company town”, there were also a number of experiments in more benevolent developments such as Bournville in the UK
built by the Cadbury family of Quakers as a “model village”
urban planning was part of a broader political project
In the late 1940s he founded a new party called Movimento Comunità (Community Movement)
Two years later he became a member of parliament in the national government
He argued that Italian politics should be fundamentally restructured around a federation of relatively autonomous municipalities, or “communities”. The ideal community, he said, would have between 75,000 and 150,000 inhabitants
are without a doubt the leviathans of our time
also destined to disappear to leave room for forms of life that are more agile
more human,” Olivetti concluded in Citta dell’Uomo
the Olivetti company moved into electronics
producing calculators and some of the world’s first personal computers
it unveiled one of the city’s more unusual constructions: a housing estate best known locally by its nickname “Talponia” (Moleville) for the fact that it is built almost entirely under a hill
From the nearby road the only thing visible is a series of glass domes
poking out of a stretch of land covered with concrete tiles
View image in fullscreenTalponia (‘Moleville’) was so named because it is built almost entirely under a hill
Photograph: Claire ProvostThe La Serra complex was also opened – one of the few Olivetti constructions in the city centre
Built in steel grey with bright yellow detailing
with its hotel rooms in pods that stick out from the building as if they were keys
Cadigia Perini started working at Olivetti in 1982
in a department that produced user manuals and other documentation for the company’s products
“These were still years of great expansion,” she says
there wasn’t a storage room that was empty.”
Perini lived in the Bellavista neighbourhood
here the tallest building had three or four floors
View image in fullscreenThe Olivetti factory in Ivrea
Photograph: Claire ProvostAfter moving into electronics and computers
in the 1990s the Olivetti company shifted into telecommunications
Over the years it was split into different parts
with branches sold off to new owners; thousands lost their jobs at the company’s factories
Today, “for sale” signs are ubiquitous in Ivrea. Some of the most iconic buildings commissioned by Olivetti lie empty and abandoned, including most of the La Serra complex. Olivetti is now a small part of the Telecom Italia group, selling tablets and IT services. In 2014, it reported revenues of under 230 million euro (£180m)
Most recently, it has been in the news in Italy as more than a dozen former Olivetti managers go on trial over the deaths of former employees, linked to the use of asbestos in the company’s factories. The case is ongoing.
In Ivrea, Perini says the city has not been able to recover from the decline of Olivetti. “By now it’s more than 20 years since the factories closed and the city has not readjusted,” she says.
At the Archivio Storico Olivetti historical archive in Ivrea, Antonio Perazza described Ivrea as “a little city that, with Olivetti, became a pulsing centre of industrial activity ... and now it’s returned to being a little provincial city”.
Perazza worked for Olivetti in the 1980s, and remembers Ivrea as “a very varied world, very alive, very active culturally” – with his colleagues “coming from all over Italy, but also from all over the world”.
“Unfortunately, in these years, these things have been lost a bit,” he says diplomatically. “Concretely, there has been a return to an antique situation, a situation that there was 70 years ago, when Olivetti was still a small company.”
Read moreThe UN is now considering granting Ivrea status as a World Heritage Site. In the city’s bid for this status
it described Ivrea between the 1930s and 60s as an “alternative model and unique industrial city based on a social and productive system inspired by ..
in which economic-productive and social spaces existed harmoniously”
Bonifazio says the bid is an important way for the city to preserve its history
The stories of many innovative cities are “completely unknown
or they have entered into these political and ideological reversals and risk being forgotten forever,” she says
“Industrial models also have to be appraised on their capacity to survive.” Having grown up in Ivrea
and the moment when that reference model disappeared
“Time tends to turn things into myths: Olivetti’s is as a great industrial but also cultural and social experience,” Bellono says
peaking in the 1950s and 60s: “And the heritage ..
Travel for this article was supported by the Pulitzer Centre on Crisis Reporting
Does your city have a little-known story that made a major impact on its development
Please share it in the comments below or on Twitter using #storyofcities
Director responsible for Anne Bruno
Il Carnival of Ivrea it's a big one Popular civic festival during which the community of Ivrea celebrates one's capacity for self-determination by recalling an episode of liberation from tyranny that dates back to the Middle Ages
Known to most for the spectacular battle of the oranges which takes place every year for three days in the main squares of the city
the Carnival of Ivrea it is actually an event characterized by the ceremonial complex
full of historical-legendary evocations that draws on different historical eras: from the medieval popular uprisings to the Napoleonic era
from the eighteenth century to the Risorgimento uprisings
And it is precisely in the Risorgimento period that the character of Charming Miller
symbol of freedom and heroine of the party who
accompanied by General of Napoleonic origin
she is the female protagonist of Oldest Carnival in Italy
in the re-enactment of an episode of liberation from tyranny: a baron (historically recognized as the Marquis of Monferrato) who starved the city was driven out thanks to the rebellion of Violetta
the daughter of a miller who did not want to submit to the ius primae noctis and who
La famous Battle of the Oranges recalls precisely this revolt: the people are represented by teams of orange throwers on foot who fight - without any protection - against the tyrant's soldiers placed on horse-drawn carts wearing protections and masks that recall ancient armour
Throwing oranges therefore has a symbolic value but it is pure joking: a handshake
a special commission observes the progress of the battle and awards a prize to the teams - both on foot and in the tanks - which
As a sign of participation in the celebration
all citizens and visitors from Shrove Thursday
take to the streets wearing the Phrygian cap
a red sock-shaped hat that represents the ideal adhesion to the revolt and therefore the aspiration for freedom
as it was for the protagonists of the French Revolution
seeing a level of total participation of the people of Ivrea in all the events on the calendar with rigorous respect for all the Ceremonials: a historical-cultural heritage which is worth knowing and experiencing at 360 degrees
First release of the Pifferi e Tamburi; opening march of the Carnival and official investiture of the General
Holy Mass in the Cathedral and Ceri Ceremony
Palm tree; visit of the Historical Procession to the Bishop and of the Abbà to the Mayor; Investiture of the Oditors and General Intendants of the Militias and War People of the Canavese area; City in celebration
6st January: first release of the Pifferi e Tamburi; opening march of the 2017 Carnival and official investiture of the General
Sunday February 12 (Third-to-last Sunday of Carnival): Beans from Bellavista and San Giovanni; passage of the Book of Minutes from the Grand Chancellor to the Deputy; Prize du Drapeau; Raising of the Abbas; historical parade parade
Sunday February 19 (Penultimate Sunday of Carnival): Montenavale beans
Torre Balfredo and Santi Pietro e Donato; presentation of the casting floats and parade in the streets of the centre; Reconciliation of the inhabitants of the San Maurizio and Borghetto districts on the Ponte Vecchio; Raising of the Abbas; historical parade parade; Generala in Town Square
Thursday February 23 (Fat Thursday): transfer of civil powers from the Mayor of Ivrea to the General and wearing of the Phrygian cap; historical parade parade; Children's party in Piazza Ottinetti; bean Cuj d'via Palma; visit of the Historical Procession to the Bishop and of the Abbà to the Mayor; Investiture of the Oditors and General Intendants of the Militias and War People of the Canavese area; City in celebration
Saturday February 25 (Shrove Saturday): presentation of the Miller's Escort of Honor; presentation of the Vezzosa Mugnaia from the loggia of the Municipal Palace; march of the Historical Parade; fun torchlight procession and parade of the orange grove teams on foot along Lungo Dora and orange grove festivals in the city squares
Sunday February 26 (Carnival Sunday): Beans from Castellazzo
via Dora Baltea and San Bernardo; Ceremony of the Prey in Dora; classification of the jet tanks in Corso Massimo d'Azeglio and start of the first of the three days of Battle; Historical parade; fireworks display on Lungo Dora; Gala evening with grand ball in honor of the Vezzosa Mugnaia at the Giacosa Theatre
Monday February 27 (Carnival Monday): Zappate degli Scarli As 'lpich plant according to ancient use; classification of the jet tanks in Corso Massimo d'Azeglio and start of the second day of Battle; Historical parade; Tasting of freshly fried cod with onions at the headquarters of the Croatian Polenta and Cod Committee
Tuesday February 28 (Carnival Tuesday): formation of the cast floats in Corso Massimo d'Azeglio and start of the third day of Battle; Historical parade; awards ceremony for the Jet Carts and foot teams; burning of the Scarli in the various districts and burning in the presence of the Mugnaia in Piazza di Città; last burning of Scarlo in Piazza Lamarmora and following funeral march Advérze a giòbia 'n bot
Wednesday 1st March (Ash Wednesday): Polenta and Cod in Piazza Lamarmora
This is undoubtedly a particular and practically unique tradition: to participate in the celebrations of Carnival of Ivrea you certainly need to book your place as soon as possible in one of the hotels in the area and, for those arriving from far away, it is advisable to look for a flight to Turin: on Odopo there are several
Il Carnival of Ivrea it is among the oldest Carnival ever and is also one of the first to leave: last January 6th
the celebrations were officially kicked off which will culminate - as per tradition - in the three days of the Battle of the Oranges
Il Ivrea Carnival 2011 it will have its moments of greatest aggregation during the last two Sundays of February (therefore the 20th and 27th) and the first of March (therefore the 6th)
During these three days the most complex celebrations will take place Historic Carnival of Ivrea
although from 3 to 9 March there will be the opportunity to participate in many related events
The first celebratory and inaugural phases of Carnival of Ivrea have already seen a large participation on the day of the Epiphany
Everything is therefore ready to return to celebrate Carnival of Ivrea which
will liven up the streets of the town from 31 January to 17 February with ceremonies
events and historical re-enactments still full of meaning
a true peculiar symbol of the Ivrea Carnival
and website in this browser for the next time I comment
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People wearing protection helmets and costumes pelt each other with oranges during the “Battle of the Oranges” part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
People wearing protection helmets and costumes pelt each other with oranges during the ‘Battle of the Oranges” part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
People attend the ‘Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
People look a man wearing a costume of Generale “General” at the end of the ‘Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
A man holds a bucket of oranges during the ‘Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
A boy smiles as his face is covered with orange juice during the ‘Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
A girl reacts as her face is covered with orange juice during the ‘Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
A man reacts as his face is covered with orange juice during the ‘Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
Smashed oranges are scattered on the ground during the ‘Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
Smashed oranges are scattered on the ground following the ‘Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
Smashed oranges are scattered on the ground among boxes following the ‘Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
nearly 1,000 tons of oranges were thrown in the recreation of a medieval battle that has become the centerpiece of the northern Italian town of Ivrea’s annual Carnival celebration
Some 50 horse-drawn carriages transport the oranges to piazzas throughout the town
where teams gather to pelt each other with oranges
The origin of the massive food fight is believed to date to around 1,200 and the revolt against a tyrannical baron
the destruction of his castle and the creation of a free municipality
The battle was originally waged with beans
transitioning to oranges sometime along the way
The northern Piedmont region is not known for its orange groves and the biodegradable ammunition arrives from southern Italy
since they purchase oranges that don’t make the grade and would otherwise be tossed out
the result of tons of oranges not only being tossed
but also trod on by the thousands of tourists and residents alike who flood the city during the three-day event
The organic refuse is gathered by plows and transported to the town’s compost center
People attend the “Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
People look a man wearing a costume of Generale “General” at the end of the “Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
A man holds a bucket of oranges during the “Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
A boy smiles as his face is covered with orange juice during the “Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
A girl reacts as her face is covered with orange juice during the “Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
A man reacts as his face is covered with orange juice during the “Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
Smashed oranges are scattered on the ground during the “Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
Smashed oranges are scattered on the ground following the “Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
Smashed oranges are scattered on the ground among boxes following the “Battle of the Oranges” where people pelt each other with oranges as part of Carnival celebrations in the northern Italian Piedmont town of Ivrea
Subscribe to BuzzFeed Daily NewsletterCaret DownBattle Of The Oranges: Inside Italy’s Most Exciting Food FightHow one Northern Italian city celebrates its history with a gigantic
by Kenneth BachorBuzzFeed News Photo Editor
Members of Team Pantere wrestle in a thick layer of orange pulp during the Battle of the Oranges at the Carnival of Ivrea on Feb
this is surely another way to get your daily dose of vitamin C
about an hour and 20 minutes west of Milan
Its main attraction is the Battle of the Oranges
which has become one of the world’s largest food fights.
this event would be commemorated in Ivrea and since the 1800s
oranges symbolize the stones thrown during the reenactment
groups are organized by wearing a color and uniform
with team names including “Team Picche” and “Team Morte.” Groups of people on horse-drawn carts riding through town act as the tyrant’s troops while the aranceri
are on foot throwing oranges at the people on the carts
signifying liberation from their ruler. The oranges
are composted afterwards to become natural fertilizer
it’s a passion that’s passed down through the generations
It’s more important than Christmas,” one reveler told BuzzFeed News
“I love the adrenaline of throwing oranges
We celebrate together independently from the team.” Due to COVID
the Battle of the Oranges hasn't happened since 2020; the only other times the event’s been canceled were due to World War I and World War II
The first day of this year’s Battle of the Oranges had 19,800 tickets sold and a total of 30,000 participants
Team Mercenari bombard a float with oranges
The square of Ivrea’s City Hall during the Battle of the Oranges
Two scenes before the beginning of the Battle of the Oranges: A child picks an orange from a pile of boxes (left)
and the horses that pull the floats line up (right)
Team Diavoli’s crates of oranges before the event
Team Diavoli cheer up before the beginning of the Battle of the Oranges
Team Mercenari bombards the float “Il Boia del Tiranno” (The Tyrant’s Hangman)
bystanders wear the “Beretto Frigio,” a red hat
to avoid becoming a target during the battle
I like to hurt the guards of the tyrant on the floats
The only thing I don’t like is when I get juice in my eyes."
Alberto (left) attends Battles of the Oranges for his 12th time
and the fear before the first float passes." Alessandro (right) is on his eighth time being a participant
Members of Team Tuchini walk through a thick layer of orange pulp
Susanna (left) and Matteo: “My boyfriend Matteo
brought me to the carnival for the first time
A bulldozer removes orange pulp from the streets after the Battle of the Oranges
Soledad Belotto will spend the rest of the 2023/2024 season on loan at Independiente Ivrea ASD
Soledad has been wearing the Juventus shirt for a year
having practiced various sports including swimming and horse riding
but then chose to pursue her career in football
She arrived in Italy after her experiences - all in Paraguay - in the youth teams of Guaranì
Junior de Barranquilla and finally Libertad Limpeño
defending the posts for our women's Under 19 team
GIUSEPPE CACACE via Getty ImagesMen with helmets are hit by oranges during the traditional 'battle of the oranges' held during the carnival in Ivrea
During the event which marks the people's rebellion against tyrannical lords who ruled the town in the Middle Ages
revellers parading on floats represent guards of the tyrant
AFP PHOTO / GIUSEPPE CACACE (Photo credit should read GIUSEPPE CACACE/AFP/Getty Images)This is Ivrea
a small town of 25,000 in the country's north
it's home to roughly 500,000 kilograms of fresh oranges
But these oranges aren't for eating or juicing
but the festival actually hearkens back to a time when those same streets could have run red with blood
led by the hated tyrant Raineri di Biandrate
It's said that di Biandrate tried to rape the daughter of a local miller on the eve of her wedding
Things got ugly and the daughter ended up decapitating the tyrant
His troops then tried to take the town by force as an act of retaliation
and the people revolted using stones and other crude weapons and eventually drove the soldiers out
Everything wraps up with a grim funeral procession to "mourn" those lost in battle
There's also an option for people to watch from the sidelines
but they not allowed to throw any oranges during the fight
has all the credentials to become the destination of your next trip
Its name is linked to the profitable legacy of Olivetti
thanks to which it is now a UNESCO site of extraordinary value
Photo credits: Maurizio Gjivovich © Guelpa Foundation
We have to turn the clock back more than half a century to understand what Olivetti has represented socially
Thanks to the legacy of this historic manufacturer of typewriters
Ivrea is now a UNESCO World Heritage Site.
the 71 hectares of the site are a modern snapshot of the future
prominent architects and town planners designed 27 buildings in the Rationalist style
They reflect the innovative vision of production relations that have made this Piemonte municipality into the "industrial town of the 20th century"
Ivrea embodies an ideal of urban and architectural development forged around both industrial and community needs
kindergartens: all reflect the manifesto of the Movimento Comunità (Community Movement) founded by Olivetti in 1947 and based on a new economic model that rethinks relations between companies and workers.
Adriano Olivetti — an industrialist with a vast cultural background and a marked propensity for humanism — took over his father’s company in 1932
He soon realised the need to consolidate the link between territory
The factory was a jewel inspired by revolutionary ideas
Its importance is not limited to the extraordinary nature of the production insights and the drive towards computerisation (some scholars consider Olivetti's Programma 101 the first personal computer in history)
What made Ivrea a social and an economic model was
The main factor of the model was the well-being of the employees
whose job was seen as an essential but not exclusive part of their lives.
The designers involved in the project gave a fundamental contribution
They brilliantly conceived the spaces that marked working and social life
Harmonious and functional environments perfectly integrated into the territory
where the modern coexisted with the old without any divisions between city spaces and production areas.
You can reach Ivrea in an hour's drive from Turin
The itinerary we suggest is perfect for a day in this charming and lively town.
A good idea to explore Ivrea is to start from its highest point
in addition to a superb view as far as the eye can see
Italian poet Giosuè Carducci described it as "the castle with red towers": an imposing 14th-century fortress with a trapezoidal plan that proudly displays its cylindrical towers.
you will notice that the north-western is different from its "sisters": lightning destroyed it in 1676
so now it is considerably lower than the other three
Nearby you will find two other buildings of great historical importance: the Bishop's Palace and the Cathedral
The latter was probably built in the 4th century on the ruins of a pagan temple and underwent significant modifications until the 19th century
and you'll admire Baroque interiors rich in stuccoes and decoration
Walk along Via della Cattedrale and visit the small Church of San Nicola: it guards works that testify to the spread of Baroque art in the Canavese area
home to the Diocesan Library: it features harmonious arcades and an internal courtyard
a 5-minute walk will take you to the green heart of the city
Here you can admire La Torre di Santo Stefano
a medieval bell tower that represents what remains of a 12th-century abbey.
You will then be amazed at the sight of an incredible construction: an edifice with unusual features that resembles a typewriter
It is one of the emblems of the innovation brought about by Olivetti
the former Hotel La Serra boasted 55 small dwellings
this time along Corso Re Umberto and the striking panorama of the Dora Baltea (the river that crosses Ivrea) and you will arrive in Piazza Ferruccio Nazionale
Take Corso Cavour and cross Ponte Vecchio to reach Borghetto
a small district full of craft shops.
If you want to discover Olivetti's architecture
the Open Air Museum of Modern Architecture
stretches along the road that used to be the company's headquarters
with the emblematic buildings that redesigned the structure of Ivrea.
Ivrea is also famous for its folkloristic Carnival and the Battle of the Oranges
Carnival in Ivrea is the feast of a community
rival districts represented by five parishes (San Grato
San Lorenzo and San Maurizio) organised the celebrations
The Ivrea people are particularly keen on the event that recalls the medieval revolt leading to the free city's birth.
who would become famous as La Vezzosa Mugnaia
beheaded the tyrant to escape the practice of ius primae noctis.
Il Carnevale in Ivrea is not just a simple goliardic feast: it celebrates the community's identity and civic spirit
demands rituals and characters drawn from different eras: Abbà (ten children who impersonate the priors of the five town parishes)
the Napoleonic General and its General Staff
La Battaglia delle Arance is a proud town tradition
a great role-playing game that reenacts the revolt of the townsfolk for freedom in a goliardic key
This fruit challenge invades the historic centre for three days.
the tyrant's soldiers perform on horse-drawn carts
Those who want to avoid being hit by a flying orange must wear a red cap to symbolise their support for the revolt
Photo credits: Lupo - Associazione Aranceri Mercenari
While beans were tossed as bullets during the Middle Ages
the custom of throwing oranges spread in the 19th century
and it seems that a romantic skirmish inspired the ritual
local girls would fling juicy oranges at young men taking part in parades in an attempt to draw their attention
and the playful war between passers-by and spectators at the balconies became standard
the peaceful battle took its current shape
notice that tourists can watch the event without taking part: wire nets protect spectators from flying oranges (but won't keep you safe from splashes).
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which is challenging the conventions of both architectural design and urban theory during their workshop which takes place July 1-12
The former Olivetti headquarters in Ivrea –the only UNESCO candidate site in Italy fully dedicated to its modern industrial architecture – constitute both the physical and cultural setting of our work
A growing network of academic and industry partners
Factory Futures operates through highly focused symposia
AAVS Ivrea 2013: Architecture Without HumansFar from being invisible
the physical infrastructure supporting today’s need for data storage and distribution is increasingly transforming the configuration of our productive landscape
Using the Olivetti design culture as the DNA of our design experiments
we will investigate time-based and associative design strategies applied towards the creation of a speculative data storage infrastructure in relation to a former Olivetti industrial site in Ivrea
The course will be taught by AA school and Gehry technologies tutors
with support from the Adriano Olivetti Foundation
Together with critical seminars and field trips focusing on the local design culture
work will be articulated in sessions intertwining computational design and architectural representation: in reclaiming the rich Olivetti propaganda aesthetics
students’ proposals will be condensed in large scale individual posters to be published and exhibited through the Factory Futures network
The AA Visiting School Ivrea is open to all current undergraduate/graduate students and young professional in the field of design
No previous specific software knowledge is required
An AA Certificate will be awarded upon completion of the program
The deadline for applications is June 15. For more information, please visit here
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Photo: Giò-S.p.o.t.s./Creative Commons
Bad news: you’ve just missed La Tomatina
the Spanish tomato-throwing festival that takes place on the last Wednesday in August
Good news: there’s plenty of time to plan for the Historical Carnival of Ivrea
an Italian festival in February that culminates in three days of relentless citrus-based combat
During the Battle of the Oranges
the townspeople of Ivrea divide into nine squads
the teams stand in the main square and await the arrival of the enemy: carts full of orange throwers poised to strike
An important detail: the people on the carts are decked out in armor
It is not uncommon to see people stumbling out of the square with orange-induced injuries
The origins of this food fight are a little murky, but the most popular explanation begins with an attempted rape, a vengeful decapitation, and a torched castle. In the Middle Ages—so the story goes—local vile tyrant Marquis Raineri di Biandrate visited a young woman named Violetta on the eve of her wedding, intending to cash in his droit du seigneur
producing a dagger and lopping off the tyrant’s head
When the villagers saw her holding the head aloft toward them in triumph
they took the opportunity to unleash the anger wrought from years of oppression
and vowed to never submit to tyranny again
and the throwing of oranges to simulate the defeat of the tyrant becomes a yearly tradition
complete with rules for participants and guidelines for spectators
(Don’t throw an orange at a horse; wear a red floppy cap if you don’t want to get hit; no strollers.)
The next Battle of the Oranges takes place on the three days preceding Mardi Gras (February 15-17) in Ivrea
Visit Atlas Obscura for more on Ivrea’s Battle of the Oranges.
Photo: Farah Serra/Creative Commons
Photo: Lupo/Creative Commons
the northern Italian town of Ivrea comes alive with one of the oldest and most colourful carnivals in the world
which involves locals hurling around 500 tonnes of oranges at each other
the elaborate carnival features a range of traditional re-enactments
All of the 133 cardinals expected to take part in the secret conclave to elect a new Pope have arrived in Rome
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Researcher and lecturer Flavia Marcello explores the fascist influence on the architecture of Rome
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Arduino was the self-proclaimed 11th Century King of Italy. Arduino was also the name of a bar where students and staff of the now defunct Interaction Design Institute Ivrea (archival site) gathered on Friday nights
It finally became the name that my former Ivrea colleague Massimo Banzi (in the center above) chose for the Italian firm that makes a highly acclaimed open-source electronics prototyping platform
Bruce Sterling invited him earlier this year for a presentation at Torino's Share Festival
as an example of how the digital is integrated into the real
Now Arduino is featured in Wired Magazine
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Arduino was the self-proclaimed 11th Century King of Italy. Arduino was also the name of a bar where students and staff of the now defunct Interaction Design Institute Ivrea (archival site) gathered on Friday nights
It finally became the name that my former Ivrea colleague Massimo Banzi (in the center above) chose for the Italian firm that makes a highly acclaimed open-source electronics prototyping platform
Bruce Sterling invited him earlier this year for a presentation at Torino's Share Festival
Now Arduino is featured in Wired Magazine
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accadrà la Battaglia delle Arance al paesino di Ivrea in Piemonte
Questo carnevale cominciò nell’epoca medievale quando la figlia di un mugnaio non si volle sposare con il barone
significa che l’anno prossimo non andrà bene
Referred to as the biggest food fight in Europe
the Battle of the Oranges takes over the town of Ivrea
While the 2021 Battle of the Oranges was cancelled due to Covid
2022’s event takes place on February 27 – March 1.
Around 9,000 tons of oranges are cast in a battle between the townsfolk represented by nine teams of orange throwers and tyrannical orange-yielding soldiers in their carts
The Battle of the Oranges is highly regulated and steeped in tradition
as part of the longer Historical Carnival of Ivrea
a beautiful miller’s daughter refused to comply with the local baron’s droit du seigneur (lord’s right)
by which he was allowed to sleep with her on her wedding night
the young maid took matters into her own hands and struck off the head of the nobleman – allegedly the Marquis of Montferrato – with one sweep of her sword
Violetta’s actions led to a successful people’s revolt against the baron
which is now re-enacted each year in the Battle of the Oranges
The Miller’s daughter and a Napoleonic General are key figures in the annual festival
By attacking the soldiers positioned by carts around the village
the fearless orange-throwers are deemed to be taking on all forms of tyranny
prizes are given to those who have shone in terms of loyalty
it was not oranges but beans and legumes that were thrown – as these were distributed to the poor by the Ivrean brotherhoods
One of the main elements of the festival is the series of fagiolate rionali or bean feasts
by the 19th century the battle had taken on a more chivalric tone with oranges
cast possibly by young maidens to courtiers from their balconies
the orange tokens had taken on a more aggressive tone
with the manifesto of that year prohibiting the throwing of oranges in a vehement manner
the first official Battle of the Oranges was waged with the formation of the Asso di Picche
which is still one of the now nine teams of orange throwers
stands over a burning scarlo (pole) garnished with juniper and heather bushes
If it burns brightly the following year will be prosperous
The festival concludes with the funeral of the Carnival amid much pomp and ceremony
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View of the "Battle of the Oranges" in Ivrea
A participant at the "Battle of the Oranges" in Ivrea
A quick survey with former "Ivreans" revealed the extent to which this Italian graduate school
which was directed by Gillian Crampton Smith
produced a huge amount of entrepreneurial activity
with former staff and graduates now working throughout the design spectrum
In addition, former Ivreans have also founded new schools and study programs (Copenhagen Institute of Interaction Design, Interaction Design Programme at IUAV University of Venice, and BA/MA program "Interface Design" at University of Applied Sciences at Potsdam)
work for famous design consultancies and with the design and innovation departments of major multinational companies (Accenture
and are involved in teaching and research (Alghero - University of Sassari
K3 School of Arts of Communication at Malmö University
Nuova Accademia di Belle Arti-Milano (NABA)
A quick survey with former \"Ivreans\" revealed the extent to which this Italian graduate school
In addition, former Ivreans have also founded new schools and study programs (Copenhagen Institute of Interaction Design, Interaction Design Programme at IUAV University of Venice, and BA/MA program \"Interface Design\" at University of Applied Sciences at Potsdam)
Thousands of people took part in a giant food fight on Sunday (11 February) as the northern Italian town of Ivrea marked the start of carnival season with the annual 'Battle of the Oranges'
sees teams dressed up in brightly coloured historic costumes engaging in a fierce orange-throwing fight that leaves the cobbled streets covered in a thick carpet of mashed orange pulp
Every year some 500 tonnes of oranges are shipped from Sicily to the Piedmont region in order to provide weapons to the fruit-flinging warriors
According to a legend dating back to the 12th century
was bound by feudal laws to spend her wedding night with the town's evil lord
In order to save her honour for her betrothed she beheaded the nobleman and set the town of Ivrea free from his tyranny
Some say the oranges represent the tyrant's head
During the 19th-century French occupation of Italy
representatives of Napoleon's French army were added
with participants split into nine teams of noblemen and commoners
recalls the insurrection against the tyrant
During the event making a rebellion against tyrannical lords who ruled the Italian town of Ivrea in the Middle Ages
revellers on floats represent tyrants’ guards
these days the weapons of choice are oranges
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Rail officials say lorry smashed through barriers at level crossing
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At least two people have been killed and 18 injured after a train crashed into a lorry and derailed outside the Italian city of Turin.
Rescuers were working through the night to look for passengers trapped under the wreckage of the train, which smashed into the big-rig lorry near the town of Caluso at 11.20 pm.
The Rfi regional railroad said the railway barrier had lowered properly before the train's approach but for reasons unknown the lorry smashed through the barrier and ended up on the tracks.
The crash, which occurred about 50 minutes into the journey out of Turin, derailed three train cars.
The Italian news agency ANSA said the first fatality was the engineer of the train. Later, one of two critically injured people who were flown by helicopter to a hospital died.
One of the less seriously injured was reported to be a crew member, while the others were passengers. Ambulance dispatches said a total of 18 people were injured, most of them not critically.
The truck driver escaped injury, ANSA said. The rig, which carried Lithuania license plates, was headed to a warehouse not far away. The truck's cargo wasn't immediately known.
ANSA quoted a young woman who broke her leg in the crash as saying she felt as if she was being pushed from behind, then fell. The passenger, who wasn't identified in the report, said she feared she would die, describing the scene as terrible.
Another passenger, 23-year-old Paolo Malgioglio, told the Torino Today news site that after the crash, he saw a scared passenger crouched down in a corner of the car who asked him to hold her hand. She said she had trouble breathing and couldn't feel her legs, he said.
"I tried to pull the door open but it was stuck," said Malgioglio, who appeared uninjured. "I really don't know how I made it out like this. I really don't."
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