Andrea Ghiraldi had the idea of using sensors and electronic solutions to innovate farming
33 years on and Dinamica Generale is now a global leader in precision agriculture and biomedical applications
offering a wide portfolio including sensors in animal feeding and agricultural applications and livestock weighing systems
Vodafone Business is now working with the company to use the Internet of Things (IoT) to connect these products
Dinamica Generale has achieved consistent growth over the years and is now among the key players worldwide in the field of electronic solutions and sensors for the feed & food
Along with our corporate headquarters in Northern Italy
we are passionate about keeping the customer at the heart of everything we do
Providing innovative market-oriented solutions and sensors
we wanted to accelerate the ambitions of our customers
people and partners and bring an ethical approach to farming
we’re able to help our agricultural customers detect
analyse and make decisions on everything from animal nutrition and the use of machinery to crop yield measurement
delivering greater efficiency and therefore more sustainable business practices
Using Vodafone’s fast and reliable IoT connectivity we’re able to connect our assets and devices across Europe and the Americas
bringing a wealth of data together in a single solution for customers in these markets
farmers can track and trace products during harvest
or any other stage of the process in real-time on one platform
they can monitor harvesting and spreading machines
analyse ingredients and optimise fertilisation to promote sustainable growth while cutting costs
When it comes to the daily feeding process
Based on insights from weight indicators and sensors placed in different machines such as feed mixers
farmers can control things like recipe preparation and distribution of the feeding rations via an app
we have made lots of evolutions in terms of connectivity and products with Vodafone’s support
we’re minimising the gap of technology in farming applications and are able to offer direct support to our customers
This will continue to be important as the agricultural industry faces two key challenges
increasing demand for produce as the population grows and secondly
the need to produce without negatively impacting the environment
we have a key role to play in giving these businesses the tools and visibility they need to be able to rise to these challenges by improving efficiency and minimising waste
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housing more than 9,000 autobiographical documents including diaries
This project stems from the idea that every life
creating a living mosaic of the history of Italy
told not by the big names in politics or culture
helping to expand an invaluable heritage of human experience
Then, at some point in its history, this heritage had to be somehow enhanced: thus, in 2013, next to the Archives, the Little Diary Museum was opened
structured to offer visitors an immersive and touching experience
This unique multimedia museum uses innovative technologies to bring the words written in the diaries to life
Interactive installations allow visitors to virtually flip through the pages of some of the most significant accounts
listening to the voices of those who wrote them and immersing themselves in their lives
Every corner of the museum is designed to convey the intimacy of personal stories
creating a bridge between the past and the present
The idea came about following a visit to the Archives of actor Mario Perrotta
who is also engaged in an intense activity of memory retrieval: the museum
is inspired by his book The Land of Diaries and was designed by the Dotdotdot studio to structure the museum as a continuous narrative
visitors to the museum do not find documents in alphabetical order: according to Perrotta
a museum could not be structured in this way because
it would also create potentially embarrassing situations (for example
So here is the idea of the multimedia path that leads the visitor through the individual memories through which one comes to know the great history of Italy
stand out over the others: that of a Ragusa cantoniere
wrote a harsh and lively autobiography in an oral language chock-full of localisms that restores an interesting popular fresco of mid-20th-century Sicily
the finest of her matrimonial trousseau: the intimate narrative of her existence began after her husband Anteo Benatti died in 1972 in a car accident
“the sheets I can no longer consume with her husband and so I thought of using them for writing,” the idea of writing
the whole existence of a lifetime among the countryside of lower Mantua came to her almost automatically
Clelia Marchi donated her sheet to the mayor of Poggio Rusco
who thought of showing it to the newly created National Diary Archive: in 1986
Today it is the symbolic work of the museum
And in 1992 it also became a book(Gnanca na busìa,“Not Even a Lie”)
But it is not only the museum that is the tool with which the Archives pursues its research. A few kilometers from Pieve Santo Stefano, the medieval village of Anghiari is home to another institution dedicated to self-narrative: the Free University of Autobiography (LUA). Founded in 1998 by Saverio Tutino and psychiatrist Duccio Demetrio, LUA
established as a nonprofit cultural association
has established itself as an important center for research and training in the field of autobiographical writing
The Free University of Autobiography is not just a school
but an authentic laboratory of ideas and experiences
where anyone can explore and deepen the power of autobiographical narrative
Courses offered range from creative writing to biography
This approach has attracted students and enthusiasts from all over Italy and abroad
creating a community of people united by a desire to tell and better understand their lives through writing
LUA’s educational offerings invite personal and collective reflection
opening new perspectives on how individual stories can contribute to a deeper understanding of our society
workshops and events held in Anghiari are an opportunity for anyone who wants to explore the self through writing
Pieve Santo Stefano and Anghiari thus share a common mission: to preserve and enhance the memory of ordinary people
nestled in the beauty of the Tuscan countryside
offer visitors a unique experience of reflection
To visit the National Diary Archive in Pieve Santo Stefano and the Small Diary Museum is to immerse oneself in a sea of lives
where each page tells a fragment of personal history
It is an experience that touches and is capable of making one reflect on how the daily events of men and women can contribute to building the grand narrative of collective history
one can discover the transformative power of autobiographical writing
a medium through which one can give voice to one’s thoughts
can become a bridge between the past and the present
but also an opportunity to connect with the deep roots of our humanity.