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Zafferano America brings on new marketing director
NEW YORK – Zafferano America, a manufacturer of cordless lighting
has brought on Gabriella Vivaldi as the company’s new director of marketing
Vivaldi will oversee and implement North American marketing strategies for both the brand and its New York City showroom on 121 Varick Street
Vivaldi will also manage strategic partnerships and organize events both on- and off-site while working directly with Zafferano SRL
to ensure strategic alignment across the international family of Zafferano companies
“We are thrilled to welcome Gabriella to Zafferano America,” said Barrett Gross
“Her extensive experience with Italian design brands has allowed her to hit the ground running
Her insight and expertise have had an immediate impact on the many significant marketing opportunities currently in development
building on the tremendous success we’ve experienced since our founding in 2019.”
Vivaldi previously served as the marketing manager for Moroso
a manufacturer of couture Italian upholstered furniture
she oversaw the international brand’s US and South American territories
helping to launch the company’s Madison Avenue showroom in New York City
Vivaldi also currently serves as a board member for the not-for-profit Soho Design District
supervising their digital and social media marketing
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Italy players scattered like a kit of pigeons outside the Doge’s Palace in Venice’s St Mark’s Square
carefully calibrating his aim in preparation for a free kick
eight of his team-mates divided themselves into two lines of four and positioned themselves in front of the Poland wall
The crowd in Gdansk turned and looked at each other quizzically
Poland goalkeeper Lukasz Fabianski was confused too
spitting in his gloves and wondering what on earth was going on
one of the blue walls broke up like a dandelion hit by a gust of wind
One sprinted back towards Pellegrini and called for a pass
the others turned on their heels and dashed into the Poland penalty area
Pellegrini ignored them all and his curling shot struck a Polish head rather than the back of the net
A goalless Nations League game last October seemed destined to turn into one of those memory orbs from the Pixar film Inside Out that fade and ultimately get dumped
for those who recognised a signature in Italy’s unorthodox set-piece scheme
Manager Roberto Mancini had just tipped his hand
Only one man could be responsible for such a creative and outlandish routine — an agent of carefully choreographed chaos by the name of Gianni Vio
In The Athletic’s big read on the cultural revolution behind Italy’s revival
where a data-integrated approach and the new progressive core values behind the national team were distilled like the pomace that goes into making the finest Marolo
Now the time has come to fly like one of those winged lions in St Mark’s
whose football team merged with Venezia back in the 1980s
which explains why the best jersey in football last season had a slice of orange running through it like an Aperol spritz
great innovation in Italian football tends to come from frustrated bankers
It was like that with Maurizio Sarri at the Banca Toscana and so it was with Vio at the Mestre branch of Unicredit
The pair bumped into each other while doing a course at Italy’s Ivy League coaching school in Coverciano on the outskirts of Florence
a mythical place that also doubles as the national team’s headquarters
for his little black book of 33 set-piece routines but Vio
who also began coaching at the bottom of the Italian football pyramid
The thesis Vio wrote when completing his coaching badges was entitled: “Set pieces: the 15-goal striker.” It drew on his work at amateur level in Serie D and a set of gemelli
identical twins who used to play under him at Il Quinto di Treviso
a team from a part of Italy more famous for growing radishes than the risk and reward of a smartly-taken corner or free kick
In the lexicon of Italian football, gemelli del gol are usually a couple of prolific strikers whose partnership is so close they might as well be related. A good example from back in the day is Ciccio Graziani and Paolo Pulici at Torino or the guys Vio works with now with the national team
He had two brothers no one could tell apart and put them in front of the goalkeeper at attacking set pieces
Defenders were momentarily at a loss as to which of them was their man and the twins’ job of ignoring the ball and staring at the goalkeeper weirded them out
Variations of it were bafflingly effective and the anecdote highlights the extent to which Vio designs specific set plays around personnel and psychology
When a Venetian newspaper recently asked him to disclose his secrets
“All I’ll say is you need to analyse the players that you have and find solutions tailor-made to their skill set
There are players whose reading of the game is special
you can bet he’ll find a way to get on the end of it
Timing is the most important thing when it comes to finishing off a set piece.”
as exemplified by the disorientation a set of identical twins caused a back line
cannot be underestimated either and in 2004 Vio partnered with psychologist Alessandro Tettamanzi to co-author a book they titled That Extra 30 Per Cent
“that’s how much set pieces can improve a team’s goal tally”
a copy of the book ended up on Walter Zenga’s desk
as the former Inter Milan goalkeeper is nicknamed
was coaching Red Star Belgrade at the time
he had always been fascinated by the challenges posed by set pieces
particularly how his opposing teams tried to make his life as difficult as possible
“A team takes 200 set pieces every season,” Zenga thought
“Why would you waste 200 chances to score?”
He found Vio’s contact details in the back of the book and sent him an email
They began swapping ideas and Zenga was so struck by the value this Unicredit clerk was adding to his team that when he moved on to Al-Ain in the United Arab Emirates
he flew Vio out so he could give his players a 20-day clinic on set pieces
When Sicilian club Catania offered Zenga the chance to work in Serie A he was asked by the chief executive
He’s called Gianni Vio and he’s a set-piece specialist’.” Lo Monaco was left reaching for the old cliche about goalkeepers being mad and the way Zenga tells it: “Only a nutter like me would ask for someone who worked in a bank and coached in non-League to be with me when I got my first job in Serie A
Gianni used to fly down on Thursdays and leave on a Sunday
“A 20-goals a season player can get injured,” Zenga said
He manages to get players scoring who otherwise wouldn’t score.”
Catania survived with 17 of their 44 goals (38.6 per cent) coming from set pieces and Vio might as well have been their top scorer
Everyone’s favourite eyeliner then lashed the free kick inside the post
Set pieces were Catania’s trademark and one of Zenga’s successors there
checked Vio in at Fiorentina when he got the job at the Artemio Franchi
“I’ve had lots of great specialists down the years,” Vio recently said
But he enjoyed the purplest of patches by the Arno
Gonzalo Rodriguez and Manuel Pasqual immediately got what we were trying to do.” Rodriguez in particular found his calling
The Argentinian centre-back scored six times and played a big role in Fiorentina finishing fourth in 2012-13
with 40.3 per cent of their goals (29 of 72) coming from Vio’s inventions
Vio has collaborated with AC Milan and consulted at DC United in MLS
as well as Brentford and Leeds United in England
he likes to say his job is being a grandfather
“I was contacted directly by Mancini,” he said
I started working (with the national team) last September.”
It is as much a source of pride for Vio as it is for Zenga. “The goal Pessina scored (against Wales, in last weekend’s final Euro 2020 group match),” Zenga explained
the attention is drawn to Alessandro Bastoni and Leonardo Bonucci
who took up offside positions behind the Welsh wall
That’s one of the things Vio wanted goalkeeper Danny Ward to be misdirected by
the two centre-halves stepped back onside and the threat came from outside the box instead
“He’d always send a man running past the first man on the edge of the wall,” says Zenga
with Matteo Pessina catching out Joe Morrell to score the only goal of the game
#ITA lead – and that's such a tidy finish from Pessina 👏
— ITV Football (@itvfootball) June 20, 2021
Mancini’s side came close to doubling their lead with another clever free kick
Italy obscured Ward’s line of vision with not one wall but two
The deeper wall then rejoined the main one and got to work creating the angle for Federico Bernardeschi’s shot
One Italy player bent his run to draw his man away from where the versatile Juventus player wanted to shoot
The other blocked a Wales defender so Bernardeschi suddenly had clear air between him and the goal
just as Giorgio Chiellini was when his goal from a corner against Switzerland in the second group game got chalked off for handball
“Gianni’s got so many moves,” former midfielder Davide Baiocco says
while reminiscing on their time together at Catania
“He likes the element of surprise and has lots of players co-ordinate their movement at the same time
then make a counter-movement to come back onside and attack the same space again so I wouldn’t be marked in the seconds before our free-kick taker was preparing to hit the ball
where Italy placed two lines of four behind the Bosnia & Herzegovina wall
Knowing where they plan to go next is impossible for the Bosnians
make a dash for a prospective rebound or run in behind to connect with a dinked ball over the top
“Gianni studies his opponents hard,” Baiocco continues
“He knows whether a team is better at defending the near post than the far post and who moves first.”
could be the difference in Italy winning the Euros next month for the first time since 1968
seven-game tournament and set pieces can help decide it,” Zenga said
Sat at his desk in Belgrade all those years ago
he could never have predicted the doors a simple email might open
Zenga effectively found Italy another striker
not another Ciro Immobile or Andrea Belotti
But someone who was busy crunching numbers at the Unicredit bank in a suburb of Venice
Vio is another reason to bank on the Azzurri this summer
(Photo: Ryan Pierse/Pool/AFP via Getty Images)
James Horncastle covers Serie A for The Athletic. He joins from ESPN and is working on a book about Roberto Baggio. Follow James on Twitter @JamesHorncastle
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When motorcycle enthusiasts talk about the biggest brand name bikes on the market
Fantic is one that typically doesn't enter the chat outside of Europe
That's largely because the company's motorcycles are hard to find outside of the continent
with the company mostly selling their bikes throughout Europe and in England
The company may be looking to expand to other markets
headquarters and sales operation in Colorado in 2019
Fantic motorcycles are still not part of the U.S
with the company continuing to focus on the other side of the Atlantic
That tactic seems to suit its bosses well-enough
as it's been the status quo since its founding in 1968
The company has recently also expanded its European operation with the acquisition of Italian motorcycle engine manufacturer Motori Minarelli
which it purchased outright in part through its ongoing partnership with former MM owner Yamaha Motor Europe
That strategic partnership with Yamaha has
led to questions concerning whether Fantic Motorcycles are still being made in Europe
with the company proudly professing on their website that their motorcycles and eBikes have always been
and currently still are being manufactured at home in Italy
Keeping their manufacturing operations local is a noble pursuit
Since being acquired and re-launched by an ownership group in 2016
Fantic has continued embraced its Italian roots
expanding and modernizing two production facilities in Quinto di Treviso and Santa Maria di Sala
while maintaining output at the Motori Minarelli facility in Calderara di Reno
With their motorcycles likely be manufactured in Italy for the foreseeable future
folks interested in picking up a Fantic motorcycle will be happy to know those Italian facilities are producing high quality vehicles
their motorcycles have been pretty well-reviewed by moto pros throughout Europe and beyond
reporting that the bike's ride and engine were lacking despite giving it kudos for its tough build and reliability
Though UK-based review site Visor Down was more enthusiastic about the 700
even it noted the overall ride was uncomfortable and underwhelming
reputable reviews for other models are harder to come by
so you'll need to do some digging on your own if you're eyeing one of their other bikes
perspective buyers can likely invest in a Fantic motorcycle with a reasonable level of consumer confidence
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