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Denmark’s multi-beverage company Royal Unibrew seeks to strengthen its position on the Italian market by localising its production through the acquisition of a brewery in San Giorgio di Nogaro (Udine) currently owned by Birra Castello
Imported Danish beer is a small yet growing segment in the Italian beer market
rising from 425,000 hl in 2018 to 525,000 hl in 2022
Observers say that the purchase of a brewery in Italy would make a lot of sense for Royal Unibrew in the light of the importance of the Italian market for the company
The ‘Ceres Strong Ale’ (which is actually a strong lager) is an unmatched golden egg in its basket
and producing it locally would produce both environmental and economic benefits – much the same logic that was behind the acquisition of the Amsterdam Brewing Co
Birra Castello might sell one of its two breweries
With an output of 1.2 million hl beer in 2022
the fifth-largest Italian beer firm Birra Castello
which owns two breweries in Northern Italy
is reportedly seeking a buyer for its brewery in San Giorgio di Nogaro (capacity: 700,000 hl)
has had a string of owners (Moretti&gt;Labatt&gt;Interbrew&gt;Heineken&gt;the beer distributor Penna) before it ended up with the privately-owned Birra Castello in 2006
Birra Castello itself is backed by Italian beer distributors
Royal Unibrew has long set its sights on Italy
the Danish group acquired from Gruppo Campari the carved-out beverage company Terme di Crodo (then 530,000 hl)
with its iconic soft drink brand Freedea Lemonsoda
as well as a production facility in Crodo close to Lago Maggiore
Royal Unibrew’s Italian distribution arm has been in an agreement with Molson Coors to exclusively sell and distribute Molson Coors’ brands
Blue Moon and the brands under its local craft beer label Birradamare in Italy
<a href="/en/topics/keywords/11868-denmark">Denmark</a> <a href="/en/topics/keywords/11981-italy">Italy</a> <a href="/en/topics/keywords/12697-en-company-news">company news</a> <a href="/en/topics/keywords/12866-international-beverage-industry">international beverage industry</a>
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