Via Francigena It is a walk/pilgrimage aimed at pilgrims from other countries around the world. Organised annually, it covers approximately 281 km, passing through the symbolic locations of the Via Francigena in Southern Italy this year around 20 pilgrims from various parts of the world (USA The group will be guided by the staff of the Association who will accompany the pilgrims along the entire route The International Walk has been recognised as an initiative of high cultural and social value with the following motivation: “People and projects that see travel not just as an experience but as a way of building bridges between different cultures and encouraging mutual tolerance.” The event aims to best promote the beauty of the locations and the mystical places encountered along the Via Francigena in southern Lazio we propose that the group of pilgrims meet the locals through the voice of their institutional representatives and local associations two of which are in Campania and all the others in Lazio These meetings take place through moments of welcome organised by the local administrations and associations either upon the arrival or departure of each stage of the programme it will be possible to highlight how hospitality underscores the bond that communities have with travellers passing through our beautiful localities the walk and the pilgrims’ experiences will be documented via the social media channels of Gruppo dei Dodici: Facebook: @Gruppo dei DodiciInstagram: @gruppodeidodici For more information:info@gruppodeidodici.euwww.gruppodeidodici.eu Share this articleand follow us on social media: 👉🏻 Itinerary 👉🏻 Where to sleep 👉🏻 I ❤️ Francigena 👉🏻 The Via by bicycle 👉🏻 Events Calendar The European Association of the Via Francigena unites municipalities and countries crossed by the Via Francigena We’re always on the lookout for new partners who share our values and who want to help us promote sustainable travel across Europe F.A.Q © Associazione Europea delle Vie Francigene | C.F. 91029880340 – P.IVA 02654910344 Powered by ItinerAria Privacy | Cookie Policy  | Legal Notice  © Associazione Europea delle Vie Francigene | C.F Powered by ItinerAria This website is using a security service to protect itself from online attacks The action you just performed triggered the security solution There are several actions that could trigger this block including submitting a certain word or phrase You can email the site owner to let them know you were blocked Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page This site uses technical (necessary) and analytics cookies Sito ufficiale Ambasciata d'Italia a Washington the Italian Ambassador to the United States hosted a concert to commemorate the 100th anniversary of the death of Maestro Giacomo Puccini organized with the Italian Cultural Institute in Washington featured a performance by the renowned double bassist Valentina Ciardelli accompanied by Stefano Teano on the piano The musicians presented two Puccini fantasies: “Che puoi farmi Non ti temo” from “La fanciulla del West” e “O Scarpia Avanti a Dio!” based on themes from “Tosca” The concert marks the beginning of a series of initiatives planned to commemorate the centenary of Giacomo Puccini’s death in collaboration with the Arena di Verona Foundation and the Washington National Opera Both will inaugurate their respective opera seasons with Puccini’s Turandot The event is part of a broader program to promote Italian opera as part of UNESCO’s intangible cultural heritage “Le D.I.V.E.” (Donne Italiane che Vivono all’Estero = Italian women living abroad) is a non-profit.. The Ambassador of Italy to the United States Organized by the Embassy of Italy in Washington in collaboration with Netflix On the occasion of the 80th anniversary of the liberation of Auschwitz-Birkenau On the 25th anniversary of the opening of its current location 2024 – Italian Ambassador to the United States Today marks the conclusion of an intense week of work at the Embassy of Italy.. yesterday opened the event “Partnerships.. Tel:+1 (202) 612-4400 E-mail: washington.ambasciata@esteri.it PEC: amb.washington@cert.esteri.it Contact our offices Farnesina – the MAECI Diplomatic network Viaggiare sicuri Dove siamo nel mondo  Italian Government  Europa.eu Faqs – MAECI About us Italy and USA Consular Services and Visas Contacts Transparent administration Transparent administration – MAECI We use cookies to help you navigate efficiently and perform certain functions You will find detailed information on all cookies under each consent category below “Necessary” cookies are technical cookies stored in your browser as they are essential for enabling the basic functions of the website We also use analytics cookies to collect information about the number of users visiting the site and how they interact with it In order to respect the privacy of our users the IP addresses of those who browse the website are made anonymous You can choose whether to enable or disable analytics cookies either observed and verified directly by the reporter or reported and verified from knowledgeable sources In a small patch of green space on Andry Street in New Orleans’ Lower Ninth Ward each the size of one standard solitary-confinement cell Each garden bed grows a mix of herbs and flowers They are a mix of plants with medicinal properties and some that just bring pleasure to the eyes and their growth is limited to the parts of the tiny space where a person would be free to move in a solitary cell with space blocked off for where the furniture—nothing more than a bed and a toilet—would be The plants in each garden are chosen by someone in solitary confinement and planted by a volunteer gardener on the outside The result is both symbolic and produces plants with tangible uses says jackie sumell (who does not capitalize her name) who conceived the project; plants with healing properties will be redistributed to people who need them through what sumell calls a “prisoner’s apothecary.” The solitary beds are eventually overrun with plant life a visual representation of a world without prisons an idea that forms the project’s core mission a volunteer gardener on the outside will send a list of plants to an incarcerated gardener The list provides plenty of options but is limited to what will thrive in the climate and season. They collaborate on a gardening plan and a calendar often with a small floor plan filled in by the incarcerated gardener laying out the positioning of plants a concoction sumell calls “revolutionary mortar.” Those plants were chosen because of their role in chattel slavery meant to evoke the connection between the slave trade and the prison system Then the volunteer plants the incarcerated person’s chosen plants to the best of their ability and they’ll have to wait until they’ve harvested what they now have Many choose plants with healing properties sumell says one gardener is interested in adaptogens plants like ginseng and holy basil that are believed to reduce stress levels and which sumell says can help with internalized trauma “Their garden was specifically designed thinking about ways that would have prevented getting them in prison to begin with,” sumell says and died from liver cancer three days later sumell began the solitary gardens project to continue his legacy The garden has been funded through grants from about a dozen organizations over the years and now gets most funding from the New York-based nonprofits Creative Capital and Art For Justice but it relies heavily on the support of dedicated volunteers a volunteer who has lived in New Orleans for nine years is partnered with an incarcerated gardener named Jesse a maximum security federal prison in Colorado Solitary Gardens requested that Jesse’s last name not be used for fear of retaliation from prison officials Jesse’s requests were for plants that people could find useful “He likes the idea that it can come from the ground and nourish someone,” Wagner says for the color and because his mother loves the plant Wagner’s letter writing with Jesse led her to develop a friendship with Jesse’s wife and cousins visited the garden he had planned from prison “None of us at the garden have ever met Jesse but we feel he’s part of our extended family.” Two solitary gardeners were recently released from prison and now volunteer in person was incarcerated for 10 years and released in January Teano says he’s served a few stints in solitary He got involved with the garden from prison about 18 months ago when an incarcerated mentor—who also has a garden bed at Andry Street—connected him with sumell “It was a way of healing the bridge between me being incarcerated and individuals in society,” Teano says my dad was big on old school remedies and stuff,” he says This led him to choose plants with healing or medicinal properties he says volunteering with the garden has helped him transition into society The concept of solitary gardens have been reproduced across the country, including garden beds in Philadelphia and Texas. “The solitary gardens are open source and totally replicable,” sumell says. She is not involved in all the gardens, but does help with some, including a garden grown in collaboration with UC Santa Cruz’s arts department who is incarcerated at San Quentin State Prison Young answered questions over the phone via an intermediary because San Quentin limits his phone contacts to a pre-approved list “I think it was a matter of the stars and the universe coming into perfect alignment,” Young says about connecting with sumell and the gardens Young had seen sumell in the “Herman’s House” documentary in 2012 and wrote her letters for years he received a letter asking him to participate in the solitary gardens project sumell visited him in San Quentin and asked him to be the solitary gardener for UC Santa Cruz “I think it’s a crime to encase people in concrete cages and deprive them of nature,” Young said “What the garden has done is give me a greater appreciation of all the things that I am no longer able to feel I haven’t touched the earth or leaned upon a tree in over 22 years,” he said from prison Young wanted plants that could heal the body and mind Young has received letters over the years from people visiting the garden including students and their parents on campus tours “Many of them wrote about how it had changed their lives it had served as an epiphany for them,” he said much more has sprouted up than plants and herbs,” Young said of his experience with the project “There have been friendships and alliances and collaborations and sumell wants to create a more permanent space in New Orleans to host the prisoner’s apothecary and hopes to eventually provide jobs with living wages to formerly incarcerated people working at the gardens This story was originally published by Next City, and appears here as part of the SoJo Exchange from the Solutions Journalism Network a nonprofit organization dedicated to rigorous reporting about responses to social problems Please select what you would like included for printing: Copy the text below and then paste that into your favorite email application Enter your phone number above to have directions sent via text This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply Service map data © OpenStreetMap contributors Students create altars for deceased family Día de los Muertos came to the Martha’s Vineyard Public Charter School this week thanks to the collaborative efforts of Spanish teacher Victoria Dryfoos’ Spanish classes and teacher Ken Vincent’s art classes Día de los Muertos is a multiday Mexican holiday that celebrates and remembers friends and family members who have died Students in the sixth through 11th grades were asked to think of a deceased family member and create altar boxes like the ones decorated in Mexico The boxes were then decorated in the traditional manner but also adding in items that the deceased loved students were tasked with making small altars with recycled and repurposed materials along with descriptions in Spanish of who they were celebrating and what materials were used Winter’s mother also lived in Central America Winter decorated her altar with a book because her grandfather loved to read made an altar for her mother who passed away three years ago She gave her altar a beach design and candles because her mother loved the beach and made candles Sixth grader Tripp Murphy’s altar was for his grandfather The altar had many of the traditional elements of an altar during Día de los Muertos Not all the altars were for deceased relatives Eighth grader Ada Chronister made her altar for artist Frida Kahlo Vincent said students had fun with the project especially because it was a multi-age and cross-class project “It was a nice avenue for kids to learn about their family and honor their family,” Vincent said Repurposing and recycling materials for the altars was also a creative segue into the Charter School’s “zero-waste week,” which began this week Students focus on limiting waste and learning about recycling In the school’s hallway are idea boards made from repurposed materials Science teacher Casey Hayward told The Times she is working with students to help brainstorm designs for seashell-resistant solar panels Buildings near the water often have trouble adding solar panels to their roofs because seagulls will drop seashells on them and crack them Charter School director Pete Steedman told The Times the project happened organically Vincent and Dryfoos were looking for ways to enhance students’ learning “Our kids embraced the challenge by creating Día de los Muertos boxes that are creative and aesthetically stunning,” Steedman said The MV Times comment policy requires first and last name for all comments Get the best experience and stay connected to your community with our Spectrum News app. Learn More said his goal was to bring music to his hometown by creating a platform to allow youth of color immigrants and people in marginalized communities to raise their voice through their music One artist performing at the two-day festival is Lealani Teano The 23-year-old Filipino-American artist started writing her own songs and creating her unique beats at 12 Her father’s wide range of music inspired her listening to anything from underground hip-hop to punk and classic rock. That’s why she said platforms like the Viva Festival are important — she said it’s an opportunity for her to give back to the community that embraces her and supports her music is led by the new single “Mindful Solutionism.” Check it out below illustrated the cover for Integrated Tech Solutions He’s also the creative director and illustrator of the new “Mindful Solutionism” music video All products featured on Pitchfork are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. 01 The ITS Way02 Mindful Solutionism03 Infinity Fill Goose Down04 Living Curfew [ft. billy woods]05 Pigeonometry06 Kyanite Toothpick [ft. Hanni El Khatib]07 100 Feet Tall08 Salt and Pepper Squid09 Time Moves Differently Here10 Aggressive Steven11 Bermuda [ft. Lealani Teano]12 By the River13 All City Nerve Map14 Forward Compatibility Engine [ft. Rob Sonic]15 On Faire16 Solid Gold17 Vititus18 Black Snow [ft. Nikki Jean] While working as an international model for the past four years Rhonee Rojas became inspired to start his own clothing line “I have always been amazed by the creativity and innovation by the many designers I have had the honor of working with,” he says “They sparked a lifelong dream of mine to create a brand that is fun and exciting to wear for people of all ages.” Rojas’ dream became a reality with the launch of Teaño by Rhonee Rojas which he named after his late grandmother Maria Teaño Dugay uniquely designed limited-edition boutique graphic tank tops for women and men “Teaño is very versatile — whether you’re on your way to the beach or heading out for the night we’ve got the style for you,” says Rojas For more information or to make a purchase The first 500 followers will be entered to win a limited-edition tank top not available for purchase The winner will be announced on Valentine’s Day photos by Anthony Consillio // page design by Nicole Thommes // hair/makeup by Jordann Aguon Sofia Godinez-Miller: Teaño ‘Paradise' print top $39 The law firm at the heart of the Panama Papers affair sold shell companies and held bank accounts that were used to help conceal bribes paid across South America a Panamanian prosecutor alleged at a press conference Mossack Fonseca, the law firm at the heart of the Panama Papers affair, sold shell companies and held bank accounts that were used to help conceal bribes paid across South America, a Panamanian prosecutor alleged at a press conference on Thursday one of Panama’s organized crime prosecutors is currently investigating Mossack Fonseca’s alleged role in an international corruption probe is tracing dozens of companies that allegedly paid bribes to politicians and officials in Brazil in exchange for contracts with the state-owned oil company “We have a solid case,” Bethancourt said about his agency’s investigation of Mossack Fonseca A separate investigation is ongoing into Mossack Fonseca and the Panama Papers Bethancourt told reporters that his office had identified two bank accounts in Panama that received “irregular” payments that were linked to Mossack Fonseca’s office in the Brazil Mossack Fonseca’s founders, Jürgen Mossack and Ramón Fonseca, have been detained since February in relation to the Lava Jato probe Mossack Fonseca’s Brazil operation “offered financial products aimed at hiding money that entered the Panamanian financial system,” Bethancourt said lawyers for Mossack and Fonseca held their own press conference on Friday morning to respond to the prosecutor’s allegations said that the bank accounts mentioned by the prosecutor received legitimate administrative fees that were in no way illegal The bank accounts were closed after the release of the Panama Papers investigation by ICIJ and its media partners the closing of the accounts was not due to the Lava Jato investigation Mossack Fonseca’s former representative in Brazil lawyers petitioned for the release of Mossack and Fonseca insisting that their detention was unlawful Panama’s criminal court has refused bail for the pair citing the risk of flight and destruction of evidence Almost one year after it was first published the Panama Papers data continues to be used by ICIJ partners in ongoing investigations The Panama Papers have helped shed light on massive financial schemes allegedly used to siphon money out of Russia, according to ongoing investigations as part of the Organized Crime and Corruption Reporting Project's (OCCRP) Russian Laundromat project Reporters from 32 countries took part in the investigation The New York Times used the Panama Papers data to reveal some of the offshore business links of a prominent Turkish businessman – known as the “Turkish Trump” – whose real estate firm is being pursued by the Trump Organization for a new Dallas hotel project Details from the Panama Papers published in ICIJ's Offshore Leaks Database have allegedly helped expose an elaborate kickback scheme whose tentacles spread from the Caribbean island of Aruba to warehouses in Florida to the offshore banking haven of Panama City according to reporting from The Miami Herald Contributors to this story: Hamish Boland-Rudder Listen NowSaveShareDownloadCostco is famous for its return policy: unlimited returns despite condition or purchase date Eric Thayer/Getty ImagesThe Costco returns warehouse in Monroe Township There’s constant movement as workers unload trucks stack pallets onto fork lifts and whisk them away to different parts of the facility This place is big: 860,000 square feet or the size of 15 football fields Employees stand at rows of conveyor belts carrying a hodgepodge of items so basically it’s 50% of the product,” she said She scans the bin and sends it down the line where it’ll be packed up and sold to a third-party seller, a liquidator. It’s where a lot of these returns go — even things that look brand new There’s an unused suitcase without a tag and a perfectly good football in a ripped box so I might just have to donate it,” she said The holidays are long gone, but retailers are in the middle of their holiday hangover: returns season Because after you — the consumer — bring an item back to the store or drop it in the mail And it’s not as simple as just putting things back on the shelves so she’s become a bit of a Costco encyclopedia a blanket without a barcode rolls down the line and she magically knows exactly where to find it in her computer because the store sells a huge variety of stuff and each item has its own returns protocol “It’s not one-size-fits-all for every product Everything you touch has a different story,” said Brandie O’Hara the company’s director of return operations “It’s almost like a 31 flavors of returns.” Take electronics: Most contain user data like a Spotify account or credit card number they’re either sent back to the manufacturer or sold to a liquidator that wipes sensitive information It means any returned TV must be resold as an open box item Other products have no resale value at all O’Hara said Costco donates all returned bikes because of liability problems “And as much as we feel like you can change a toothbrush head and you still have this really good toothbrush or there’s just really not a market for it,” she said plenty of products aren’t worth the hassle of inspection plug in and test $30 coffee makers if you can quickly sell them to liquidators and recoup part of the cost most stores send returns directly to liquidators without inspection Only big chains like Costco are investing in their own returns technology “It’s the cost of doing business no matter what you do so how can we get the most value out of that cost,” she said Value, because the returns side of the business is about recovering money. Americans returned more than $800 billion worth of goods in 2022 according to the National Retail Federation O’Hara said reverse logistics — that’s the fancy industry term for returns — has exploded with online shopping “I tend to take additional liberties if I have an online return I order two vanities and I wanna see which one I like which one goes with my flooring,” she said Shoppers are up to four times more likely to return online purchases, according to the Reverse Logistics Association. It’s why many logistics experts think more retailers will start charging return shipping or restocking fees or get rid of generous return policies That’s not happening anytime soon at Costco which is famous for its policy: unlimited returns despite condition or purchase date “I’ve seen headphones that are like completely broken in half One time I had a toaster that was bought in 2001 Sign up for the Marketplace newsletter to get the day’s biggest business stories straight to your inbox every weekday evening Join the conversation You can save this article by registering for free here. Or sign-in if you have an account Reviews and recommendations are unbiased and products are independently selected Postmedia may earn an affiliate commission from purchases made through links on this page Vancouver-based developer David Bakonyi is confident the 19 homes in his new Kelowna project will appeal to a variety of buyers — from young professionals to empty nesters whether they’re already living in the Okanagan city or planning to make that move Subscribe now to read the latest news in your city and across Canada Create an account or sign in to continue with your reading experience Bakonyi says the location in Pandosy Village is tremendously convenient for his project — to Okanagan College’s Kelowna campus or to work at Kelowna General Hospital — would be able to do so in about five minutes Kelowna Secondary School is about the same distance UBC Okanagan and the Kelowna airport are easily accessible “Pandosy leads you to where all of the wineries are the golf courses – like a village by the (Okanagan) lake,” he says “It’s a cute Kitsilano-like neighbourhood with the lake running parallel to you tennis – it’s one of the hottest areas for someone who wants to live work and walk around to go to restaurants.” Start your day with a roundup of B.C.-focused news and opinion By signing up you consent to receive the above newsletter from Postmedia Network Inc The next issue of Sunrise will soon be in your inbox Interested in more newsletters? Browse here. Bakonyi is president of Teano Holdings, and the team for his Southgate project includes Matt Johnson of Architecturally Distinct Solutions, Tamara Jones of Forme Interior Design and well-known local builder Worman Homes. “Shane Worman from Worman Homes has been a visionary in Kelowna; his homes have a beautiful brick look and style that’s pretty distinctive,” Bakonyi says. “I wanted to be part of the continuity of the community and making it a better place to be.” The white theme continues inside, with white cabinetry in the bathrooms and kitchens. The black is softened to grey, Carrera marble-style veining in the white quartz countertops and backsplashes. A darker palette is also available for those who prefer it, as is an upgrade from vinyl plank flooring to wood and carpet in bedroom areas. White roller shades are standard throughout, as are stainless steel kitchen appliances. The open-concept kitchen, complete with a central island, was designed with entertaining in mind. Throughout the course of the day, it could be variously used to grab breakfast, prepare meals or serve up canapés at an evening gathering. The idea was to have the home feel wide open and spacious. Bakonyi, who has family in the Kelowna area and has spent a lot of time in the region, has noticed an influx of young people moving to the city, particularly within the technology sector. Many, after selling a home in the Lower Mainland, are finding they can easily buy in Kelowna’s more affordable market and still have some cash left over. He expects Southgate’s purchasers to be almost entirely owner-occupiers, although long-term rentals are allowed and vacancy rates are low in Kelowna. The building may be wood frame, but additional soundproofing measures have been incorporated into walls and floors to try and minimize sound transfer between homes. Almost all homes have parking stalls. Secure storage lockers have been sized such that there is room for recreational toys to be stored. The easy proximity to parks and recreational areas means bikes, boats, skis and snowboards, and other assorted gear could be in frequent rotation. Bakonyi says the overall idea is that residents will fully embrace the neighbourhood and everything it has to offer. “It’s a residential project, but it’s almost recreational at the same time,” he points out. “It’s like resort-style living in a bustling, vibrant area – the best of all possible worlds.” Architect: Matt Johnson, Architecturally Distinct Solutions Interior design: Tamara Jones, Forme Interior Design transmission or republication strictly prohibited This website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy You can manage saved articles in your account Women’s Run PH partnered with PGH Cancer Survivor’s Organization in celebration of Breast Cancer Awareness Month Over 6,000 women joined in the fun for the 2024 Women’s Run PH on Sunday timing at 47 minutes and 45 seconds in the run organized by RUNRIO and co-presented by Anlene in observation of World Osteoporosis Day Isabelita Remedios Teano wasn’t far behind with her time of 48 minutes and 59 seconds while completing the top-three was Arielle Chantal Guado who clocked in at 51 minutes and 54 seconds “What’s nice about this event is we get to celebrate and empower each other,” said Women’s Run PH founder and CEO Nicole dela Cruz of this run which also had Marie France and Watsons as major sponsors and Rudy Project as official registration partner It’s a big jump from last year’s inaugural event which only drew 1,700 runners “We’re here to promote health and wellness for the women and we’re also happy to see here men supporting women palaki pa tayo ng palaki,” said dela Cruz as Women’s Run PH partnered with PGH Cancer Survivor’s Organization in celebration of Breast Cancer Awareness Month Criselda del Rosario was the fastest in 5K with her time of 23 minutes and 29 seconds followed by Paula Vinia Tuazon (23:48) and Beverly Manansala (24:06) and Kathryn Panlillo (6:03) were the podium finishers in the 1K run Women’s Run PH will also have its second staging for the year in Iloilo We use cookies to ensure you the best experience on our website MANILA – Representing the Philippines in the upcoming Cannes Lions 2018 is a dream come true for five young talented creatives who will attend the world’s biggest festival and awards for the creative and marketing communications copywriter Jasper Ilagan and art director Jo “Juice” Aguilar will be showcasing their remarkable skills in the Young Lions Print competition where they will be tasked to create a brilliant print ad within 24 hours Ideas X Machina’s Art Director Jo Aguilar and Copywriter Jasper Ilagan Ilagan and Aguilar were chosen to be the country’s representative after winning the local Young Lions competition for a tourism campaign for Boracay which showed the value of waiting for the island to re-open “Sobrang excited kami [We are very excited]. Sobrang thankful kami [We are so thankful] to be given the chance to represent the Philippines Actually dream namin siya from the start eh [It was actually our dream] ever since we were starting our careers in advertising.” Ilagan and Aguilar will only have 24 hours to exhibit their creative skills through a unique and appealing print ad to a charity’s brief the print ad must also motivate and drive action Another duo that will emblazon the talents of Filipinas will be Ace Saatchi & Saatchi’s digital savvies Samantha Teaño and Lea Valenzuela  Teaño and Valenzuela won the IMMAP Cyber Competition for their ‘Project Unfriend’ social media movement which opened the opportunity for them to represent the country in the Young Lions Digital Competition Ace Saatchi & Saatchi’s digital experts Samantha Teaño and Lea Valenzuela “We will bring the same attitude we had when we joined IMMAP Cyber Competition which is to learn because we will be representing the Philippines It’s a big deal for us to join this competition considering that it is Cannes,” Valenzuela added The team will compete against other digital experts from across the world in the Young Lions Digital competition Participants will also be given 24 hours to develop an integrated social media campaign that uses both the platform and the technology behind it to solve a charity brief they then need to present their creative insight behind their campaign their recommended solution and an explanation of how it would work The team will be expected to use a maximum of three social media platforms in their supporting material A resident at Dentsu Jayme Syfu and University of Asia and the Pacific M.A IMC student Katrina Olan has been chosen to represent the country in the Cannes Lions Roger Hatchuel Academy It is a five-day international training course for selected marketing communications students across the globe designed to equip them with the knowledge they need to secure a role within the competitive creative industry post-graduation  Dentsu Jayme Syfu resident and University of Asia and the Pacific M.A “It has always been my dream to represent the country for the Roger Hatchuel Academy and learned about all the student delegate being sent to Cannes I never let go of the dream that I would too Being chosen is a great responsibility since I’m carrying the name of my school and my country I’m looking forward to learning all sorts of perspectives on creativity.” Established in 1954, Cannes Lions International Festival of Creativity is the world’s biggest festival and awards for the creative and marketing communications, entertainment, design, and tech industries. Now on its 65th year, the festival will run from June 18-22. To know more, www.canneslions.com. MANILA — Out of 28 teams of young digital professionals a pair from Ace Saatchi & Saatchi emerged to take the Internet and Mobile Marketing Association of the Philippines (IMMAP) Cyber Competition crown and with it the right to represent the Philippines in the Cyber Young Lions contest at the Cannes International Festival of Creativity in June 2018.  Samantha Teaño and Lea Valenzuela emerged as the winning team with their campaign The brief for this year’s competition is to create a campaign to raise awareness and engagement about Cyber Safety It should make teenagers and young people understand the importance of being responsible with their online activity to avoid encounters with pornography The topic of the brief is in line with IMMAP’s long-term advocacy on Cyber Safety The winning campaign will also be implemented by the IMMAP.  the jury was led by jury president Donald Lim Dentsu Aegis Network Philippines and composed of members Jake Tesoro The judges were impressed with several entries citing innovative executions on social media like the use of chatbots have different ways of approaching the brief more about behavior,” jury president Donald Lim shared.  Lim also cited the top factors the jury considered in selecting the winners — feasibility of implementation and scalability and a solid and foolproof use of technology the judges looked at campaign feasibility and chose Teaño and Valenzuela’s work for its simple yet solid idea and its well thought out insight The Saatchi duo zeroed in on the insight that young teenage girls accept Facebook friend requests without knowledge of who the person is because of their belief that a higher number of contacts on the social media platform means they have a wide circle of friends From the insight arose the idea of “Project Unfriend” a campaign which will make use of a “fake” stranger account that will send friend requests to the target audience During the Cybersecurity Awareness Month in September it will be revealed that the “fake” account is actually part of the campaign and will then educate the audience on cybersecurity.  “It was anchored on Facebook and the creation of fake accounts inviting the target market to become friends I think that is so real in this day and age they actually add friends without really knowing the person without understanding the risks,” remarked Lim.  “I think the winning entry put that in motion and we can actually activate it [The campaign] can go across different target markets anyone can also be part of that advocacy and helping propagate that cause,” he added.   the insight was the hardest part of the process to pin down The pair dove deep into the psyche and online behaviours of the target audience.  “Since it’s (the target audience) very broad we decided we’ll pin it down to 14 to 16 year old girls We had to learn about our target market and more than that understand their journey and what makes them behave like that online,” Teaño shared young girls readily accept friend requests even if they do not know the person your concept of friendship is quantity over quality the more popular you become so that’s what feeds your ego,” Teaño said of the insight.  “‘Project Unfriend’ is a social media movement targeted to young girls ages 14 to 16 years old and it’s to stop from befriending anyone online They’re not aware of the risks they’re exposed to,” Valenzuela explained “How can we reach them without being that person na pinapagalitan mo lang We want to be in their environment – where else kung hindi sa Facebook,” she added.  To further prepare the teams for the competition the IMMAP partnered with the Certified Digital Marketing Program to give five talks and workshops on ideation The briefing and whole-day workshop was held at the NuWorks Interactive Labs office.  “It was very helpful that we had the workshop because it guided us through the brief and how we will use the available data to us and how we will come up with an insight and bring out the big idea from there,” Valenzuela said The IMMAP Cyber Competition was first held in 2016 with James Mendoza and Wacky Torres of Ogilvy & Mather Philippines as the winners and Philippine representatives to the Cannes Cyber Young Lions competition SUSTAINABLE tourism development proved to be the winning answer the judges picked from the five finalists of the Miss Kuyamis 2020 at El Salvador gymnasium “Tourism in Misamis Oriental is absolutely fantastic for me As what Governor Bambi said… (the) 7th Kuyamis Festival is improving not just for the Misamisnons but the whole people of the Philippines as well… It’s not just all about tourism that sustainable tourism here in Misamis Oriental  and I think that’s what matters most to sustain the tourism,” Teaño replied to the judges She said she was willing to join national beauty pageants if the capitol gives her the privilege to represent the province Teaño’s court include 4th runner-up Ms Alubijid Veronica Yvette Valdez; 3rd runner-up Ms Gingoog Samantha Pauline Feranil; 2nd runner-up Ms Talisayan Sheena Mae Balansag; and  1st runner-up Ms said Mindanao is peaceful and is the right place for economic development and is right for tourism “The success of the Kuyamis Festival is not my success but the success of the people of Misamis Oriental We aim for sustainable and all-inclusive tourism with Kuyamis Festival,” Emano said The new Miss Kuyamis search was part of the week-long festival that started Jan Mindanao Gold Star Daily holds the copyrights of all articles and photos in perpetuity Any unauthorized reproduction in any platform shall be liable for copyright infringement under the Intellectual Property Rights Law of the Philippines