a cloud-based SaaS solutions provider for broadcast and streaming TV
has opened Broadcast Network Operations Center (NOC) in Princeton
an expansion that the company says strengthens its onshore managed services offering
With over a decade of experience in Managed Services
Amagi has built a robust global NOC infrastructure spanning India
Adding the Princeton NOC strengthens this network
complementing existing operations and reinforcing Amagi’s commitment to delivering seamless broadcast management
our priority is to offer customers flexible
high-quality broadcast solutions that cater to their evolving needs
we can offer our commitment to providing localized expertise for broadcasters operating in North America—backed by an experienced live operations team that ensures seamless
round-the-clock support,” says Srinivasan KA
Co-founder and Chief Revenue Officer of Amagi
The company says it will be staffed by highly skilled broadcast operators with many years of expertise
and real-time support for critical live operations—particularly in the news and sports sectors
With 24/7 monitoring and dedicated support
Amagi seeks to ensure broadcasters manage multiple channels and streamline live operations efficiently
Amagi’s Managed Services offering aims to provide broadcasters with a comprehensive solution for efficient and scalable media operations
Built on a cloud-native architecture with a vertically integrated technology stack
Amagi intends to ensure seamless workflows
With an agile operations model that combines local and offshore resources
broadcasters can tailor support for each channel
As the broadcast industry shifts toward cloud-native and remote-managed solutions
The company’s clients include some of the world’s biggest names
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TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show
Dan Marshall: NAB Show is set to highlight some of the most transformative trends in media and entertainment technology
We anticipate major discussions around:AI-driven Content Operations: The use of generative AI for content creation
and personalization will take center stage.FAST (Free Ad-Supported Streaming TV) Evolution: The next wave of FAST will focus on enhanced ad monetization
and dynamic content discovery.Cloud-Native Broadcast Workflows: More broadcasters and content owners will shift to fully cloud-based playout
eliminating traditional infrastructure costs.Advanced Data & Analytics for Content Monetization: Real-time insights on audience engagement
and content consumption patterns will be key differentiators
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advanced streaming Platform Unification and data-driven decisions for optimized monetization
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DM: NAB Show has always been the epicenter of innovation in the media and entertainment industry
It provides us with unparalleled networking opportunities with global broadcasters
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Media Play News
Kirk Sanderson
a leading cloud-based SaaS technology solutions provider for connected TV (CTV) and broadcast
has announced a technical collaboration with Olyzon
the two companies stated this initiative allows Amagi and Olyzon clients to scale new and diversified CTV ad formats without additional integration efforts or vendors.
Leveraging the in-content ad unit support from Amagi Thunderstorm
Amagi’s server-side ad insertion (SSAI) platform
this collaboration enables improved fetching and the insertion of innovative ad formats generated and optimized by Olyzon’s AI-powered advertising platform
provides new monetization opportunities for content owners and a higher-quality experience for viewers
The initiative focuses on “in-content” ad formats aimed at engaging viewers beyond traditional ad breaks
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“We are excited to partner with Olyzon to enhance the experience for viewers and advertisers while improving monetization opportunities for streaming content,” said Srinivasan KA
co-founder and chief revenue officer of Amagi
this collaboration allows advertisers to use diversified ad formats for increased reach.”
added: “This collaboration with Amagi marks a significant milestone for Olyzon
we are developing solutions that unlock the full potential of connected television and empower advertisers to thrive
Olyzon’s unique formats deliver tangible results by driving audience engagement
Our integration with Amagi allows our clients to stand out in this battle for attention with just a few clicks and without technical complexity.”
Amagi provides a suite of channel creation
The company’s clients include Hearst Networks UK
a global media and content monetization company based in Sydney and Melbourne
entity to support its North American expansion
The move includes the establishment of a Los Angeles office
18 announced the launch of "Matchpoint Reel Visuals AI," new artificial intelligence software designed to enhance marketers' ability to generate revenue from streamed content
The software is designed for third-party content holders of feature films
Universal Pictures' expedited offering of current 2023 box office champ The Super Mario Bros
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The strategy aims to transition away…
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Speakers at the February Digital Entertainment World…
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Broadband TV News
December 4, 2024 14.30 Europe/London By Julian Clover
Cloud-based SaaS technology specialist Amagi has acquired Argoid AI
an AI company that specialises in recommendation engines and programming automation for OTT platforms
Argoid AI has developed AI products that enhance content recommendations and enable real-time programming decisions
Amagi says that by integrating Argoid AI’s advanced algorithms into its existing platform
this acquisition will significantly boost the functionality of Amagi’s product suite
particularly the Amagi NOW and Amagi CLOUDPORT offerings
It will also allow Amagi to deepen its AI-powered content programming
which are crucial for transforming to personalized streaming as part of the FAST 2.0 innovation
“Amagi has been investing in AI/ML over the last couple of years
We strongly believe in AI/ML’s pivotal role in transforming the media and entertainment industry
and providing an engaging viewer experience,” said Baskar Subramanian
Amagi will integrate Argoid’s AI components into its award-winning cloud solutions
significantly enhancing value for our customers
The combined tech expertise of both companies will address key challenges in the streaming industry
Acquiring Argoid AI brings advanced AI capabilities as well as talented engineers and data scientists to Amagi
and Chackaravarthy E will join the Amagi team
contributing to the future roadmap and further integrating AI into Amagi’s offerings
“We are thrilled to join forces with Amagi
a true leader in media technology,” said Muralidharan
“This partnership allows us to scale our AI-driven solutions
we will revolutionize how content is programmed and distributed in the digital era.”
Amagi provides a complete suite of channel creation
Filed Under: Newsline Edited: 5 December 2024 13:35
Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com
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NEW YORK, Aug. 27, 2024 /PRNewswire/ -- Amagi
the leader in cloud-based SaaS technology for broadcast and connected TV (CTV)
today announced it is teaming up with Caracol Television
to launch and expand its FAST (free ad-supported streaming television) channel across Latin America
Caracol Television will leverage Amagi's cloud-based solution suite
This comprehensive offering empowers Caracol to manage
and monetize its FAST channel across various platforms
Caracol aims to efficiently handle content delivery and maximize revenue opportunities
solidifying its position as a leader in the expanding Spanish-speaking FAST market
"Caracol is committed to broadening our audience reach and content offerings across all regions
and launching our first FAST channel is a central pillar of that strategy
With Amagi's proven track record in the FAST space and its top-tier technology platform
we are confident that this alliance will ensure our success in the FAST space and will enable us to continue meeting the increasing international demand for our content," said Felipe Rivas
International Business Development Director at Caracol Television
"After closely following the FAST ecosystem's growth over the past few years
we are excited to announce that we are entering a new digital era by presenting Caracol Mix
the company's first international FAST channel
The channel will broadcast a selection of Caracol Television's greatest hits
allowing families across the region to enjoy Caracol's quality content for free."
Co-Founder and Chief Revenue Officer at Amagi
"Latin America presents a dynamic and rapidly growing market for the FAST ecosystem
and we're excited to partner with Caracol to unlock this potential
Amagi's proven cloud-based technology offers Caracol the flexibility
and expertise to launch and manage its FAST channels efficiently
I'm positive that this collaboration will empower Caracol to reach new audiences and solidify their position as a content leader in the region."
About AmagiAmagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms
linear channels on Free Ad-supported Streaming TV and video services platforms
Amagi also offers 24x7 cloud-managed services
and transparency to all broadcast operations
and 5,000+ channel deliveries on its platform in over 150 countries
About Caracol: Caracol Television is the leading Colombian television channel in Spanish-language content that has produced several of the industry's most successful and innovative shows and formats over the past 50 years
with over 1,800 hours of content produced yearly and substantial international sales experience in more than 180 countries on five continents
it is a genuine content production factory that has expanded its influence globally through its international business division
Caracol Internacional distributes soap operas
and entertainment formats created by Caracol TV
which have crossed all cultural and linguistic barriers
Agency Contact:Carolyn ArchambaultWall Street CommunicationsEmail: [email protected]
Amagi Contact:Aashish WashikarDirector - Corporate CommunicationsEmail: [email protected] +91 95333 90005
Caracol Contact:Felipe RivasInternational Business Development DirectorEmail: [email protected]caracolinternacional.com
Photo - https://mma.prnewswire.com/media/2490844/Amagi_Caracol.jpg
a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV)
today announced a partnership with Phenix Real Time..
the leading global entertainment metadata provider
a global leader in cloud-based SaaS technology for..
Television
Entertainment
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Cloud Computing/Internet of Things
Do not sell or share my personal information:
Company’s 14th Global FAST Report reveals shift toward unified distribution strategies among content providers
NEW YORK—Three-fourths of viewers who watch free ad-supported streaming television (aka “FAST” channels) want to be able to watch all of those channels on a single platform
This was the main finding in Amagi’s 14th Amagic Global FAST report
which highlights content providers’ shift toward unified
platform-agnostic distribution to amplify both reach and monetization
“The traditional boundaries between video services are blurring
with pay TV services now offering FAST channels
SVOD platforms introducing ad-supported tiers
and FAST services seamlessly blending linear channels with AVOD content,” the company said in releasing the report
and profitable in addressing evolving consumer preferences
content providers are embracing unified distribution strategies that enable them to reduce costs instead of standing up separate teams and infrastructure.”
“The media landscape is rapidly evolving
and the old ways of distributing content in silos just won't cut it anymore,” said Srinivasan KA
Amagi co-founder and chief revenue officer
“Our latest report shows a significant trend: Viewers are flocking to free streaming services
but they're getting frustrated with the fragmented experience of jumping between multiple platforms
This presents a clear opportunity in the market
as video services that can offer a seamless
Content providers need to take a hard look at their distribution strategies
While unifying steaming operations will deliver efficiency
it's ultimately about meeting the changing demands of today's viewers.”
The 14th Amagi Global FAST Report offers data and insights derived from 3,300-plus FAST channels that use Amagi Thunderstorm
the company’s server-side ad insertion (SSAI) platform
the report incorporates findings from the January 2025 Amagi Consumer Survey
which reflects the preferences and viewing habits of over 500 U.S
Other key takeaways from the 14th Amagi Global FAST Report include:
The latest edition of the Amagi Global FAST Report is available here
the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events
has signed a deal with Amagi to deliver free direct-to-consumer streaming service created for fans
The arrangement brings more than 60 Amagi-delivered FAST channels (targeted to launch in fall 2024)
onto the Victory+ sports streaming service
This collaboration will significantly increase the content offering and viewing experience on Victory+
The partnership follows the news that Victory+ will broadcast all regional Dallas Stars and Anaheim Ducks NHL games live and free of charge
With new professional league deals to be announced
the broadcasts will reach tens of millions of homes in major U.S
markets by this fall and marks a significant expansion in Victory+’s regional sports coverage
says the company is excited to partner with Victory+ in a deal that maps to Amagi’s core strengths: efficiently creating and distributing premium content
and leveraging metadata from our upstream playout and SSAI products
“Amagi ADS PLUS will maximize Victory+ FAST revenue while delivering an unparalleled viewing experience for fans on Victory+
a partnership that exemplifies the growing convergence of sports
As Victory+ grows its regional sports audiences with premium NHL live streams
it is essential to give its consumers choices to round out their viewing experiences
With over 60 new premium channels curated and delivered by Amagi
viewers will have access to more content and spend more time on the platform before
we’re bringing a premium content offering to fans in addition to free access to live sports
and our deal with Amagi enables us to scale that offering rapidly
With Amagi’s deep content relationships and expertise in targeted advertising for FAST channels
we can ensure our viewers enjoy uninterrupted
high-quality content while providing brands with next-generation ad performance.”
Amagi ADS PLUS marketplace is integrated directly with the Amagi playout and SSAI platforms
bringing advertisers closer to 100-plus premium CTV publishers
Amagi ADS PLUS enables contextual targeting capabilities and various innovative ad formats
giving advertisers greater programmatic access to their desired audience on the big screen
Specialist in recommendation engines and programming automation for OTT platforms will strengthen Amagi’s product suites
NEW YORK—Amagi has acquired Argoid AI
an artificial intelligence company specializing in recommendation engines and programming automation for OTT platforms
in a deal it said would strengthen its content planning
and monetization solutions for media companies
known for its state-of-the-art artificial intelligence capabilities
has developed products that enhance content recommendations and enable real-time programming decisions
The acquisition will also allow Amagi to deepen its AI-powered content programming
metadata enrichment and recommendation engine services
which are crucial in transforming to personalized streaming as part of the FAST 2.0 innovation
“Amagi has been investing in AI/ML over the last couple of years,“ co-founder and CEO Baskar Subramanian said
“We strongly believe in AI/ML’s pivotal role in transforming the media and entertainment industry
and providing an engaging viewer experience
Amagi will integrate Argoid’s AI components into its award-winning cloud solutions
significantly enhancing value for our customers,” he continued
“The combined tech expertise of both companies will address key challenges in the streaming industry
Acquiring Argoid AI will also bring talented engineers and data scientists to Amagi
contributing to the future roadmap and further integrating AI into its offerings
“We are thrilled to join forces with Amagi
a true leader in media technology,” Muralidharan said
“This partnership allows us to scale our AI-driven solutions
we will revolutionize how content is programmed and distributed in the digital era.”
The company’s clients include some of the world’s biggest names
George WinslowGeorge Winslow is the senior content producer for TV Tech
media and technology industries for nearly 30 years for such publications as Broadcasting & Cable
including Multichannel News International and World Screen
and moderated panels at such major industry events as NAB and MIP TV
He has published two books and dozens of encyclopedia articles on such subjects as the media
Amagi announces the release of its 14th Amagi Global FAST Report
which highlights content providers’ shift toward unified
The traditional boundaries between video services are blurring
and FAST services seamlessly blending linear channels with AVOD content
content providers are embracing unified distribution strategies that enable them to reduce costs instead of standing up separate teams and infrastructure
and the old ways of distributing content in silos just won’t cut it anymore,” says Srinivasan KA
“Our latest report shows a significant trend: Viewers are flocking to free streaming services
but they’re getting frustrated with the fragmented experience of jumping between multiple platforms
it’s ultimately about meeting the changing demands of today’s viewers.”
The 14th Amagi Global FAST Report offers data and insights derived from 3,300+ FAST channels that use Amagi THUNDERSTORM
the company’s innovative server-side ad insertion (SSAI) platform
Report finds sports viewing is up 150% year-over-year as overall FAST viewing rises 40%
The “13th Amagi Global FAST Report” found significant growth in sports content available on FAST platforms over the last year
The 65% increase in live sports content was accompanied by a 150% increase in global sports-channel viewership
“The integration of sports content into FAST platforms represents a significant shift in the streaming landscape
opening up new opportunities for both established leagues and niche sports to find and grow their audiences,” Srinivasan KA
“Our latest report underscores the rising prominence of sports content in the FAST ecosystem
With sports channel viewership outpacing overall growth
it’s clear that FAST is becoming an increasingly important platform for sports leagues and broadcasters as a source of distribution revenue.”
The newly released report is based on data from 2,800-plus channels using Amagi THUNDERSTORM
the company's server-side ad insertion platform
as well as business preferences and future predictions based on a comprehensive survey of 128 streaming
It also highlights insights from large and niche sports and media companies
showing how these organizations use FAST to expand their reach and engage with viewers in new ways
The latest edition of the Amagi Global FAST Report is available here
The company's clients include such major companies as A+E Networks U.K.
Amagi announces a partnership with A Parent Media Co
a free direct-to-consumer streaming service created for fans
The arrangement brings over 60 Amagi-delivered FAST channels (targeted to launch in fall 2024)
This collaboration will increase the content offering and viewing experience on Victory+
The partnership follows the exciting announcement by Victory+ to broadcast all regional Dallas Stars and Anaheim Ducks NHL games live and free of charge
“We’re excited to partner with Victory+ in a deal that maps to our core strengths — efficiently creating and distributing premium content
Amagi ADS PLUS will maximize Victory+ FAST revenue while delivering an unparalleled viewing experience for fans on Victory+
and streaming technology,” says James Smith
Executive Vice President and General Manager
high-quality content while providing brands with next-generation ad performance,” says Neil Gruninger
The agreement between a provider of content metadata enrichment and FAST playout solutions will speed the path to content monetization the companies reported
NEW YORK—Nielsen’s Gracenote, a major provider of entertainment metadata, has signed an agreement with Amagi
a provider of cloud-based SaaS technology for broadcast and Connected TV (CTV)
that will help content owners speed up and simplify the process of launched new free ad-supported streaming TV (FAST) services
Content partners can now access select Gracenote products through Amagi's channel creation solution
providing a one-stop platform for speedier ingestion of programs and schedules into the Gracenote ecosystem
This integration streamlines FAST go-to-market
allowing for more efficient content management and delivery
It also ensures publishers’ content metadata is normalized and enriched at the earliest stages of the FAST channel creation process and then quickly passed to Gracenote’s extensive global distribution network
Beyond benefiting from a streamlined process
Amagi customers will also enjoy greater program discoverability on FAST platforms and increased advertising monetization.
“FAST represents the next chapter of streaming and content metadata is the key driver of engagement fueling the evolution,” said Tim Cutting
“Our collaboration with Amagi holistically helps content publishers accelerate FAST go-to-market so they can capitalize on the opportunity and drive monetization now.”
"Our agreement with Gracenote aligns perfectly with our mission to simplify and accelerate content monetization in the rapidly evolving CTV ecosystem," said KA Srinivasan
co-founder and chief revenue officer at Amagi
“By integrating Gracenote’s industry-leading metadata enrichment and normalization services into our cloud-based playout and content delivery workflow
we're enabling content owners to bring their programming to audiences more efficiently than ever before — reducing time to market and enhancing content discoverability across major FAST platforms
This collaboration marks a significant step forward in streamlining the FAST channel creation and distribution process.”
To learn more, go to https://www.amagi.com/events/la-fast.
a premier sports platform with consumer-facing apps and Free Ad-Supported Television(FAST) channels under the FreeLiveSports.TV
“This partnership with Sports Studio underscores Amagi’s commitment to growing audiences for our content partners,” says Srinivasan KA
“By providing our robust cloud-based technology along with our content marketplace
we enable rights holders to reach new audiences effectively and streamline their content monetization efforts.”
Amagi has provided Sports Studio with cloud streaming and monetization solutions for seamless channel distribution as part of this engagement
This relationship has been helpful for Sports Studio’s creation of Free Live Sports
which makes it easy for viewers to find their favorite sports channels among many other channels on the platform
This partnership intends to improve how sports content reaches its target audience
Sports Studio is leveraging Amagi’s suite of solutions to empower sports rights holders to connect with their audience effectively on the Free Live Sports platform and across the entire FAST ecosystem
Sports Studio offers full-service channel creation and operation for rights holders who may lack internal capabilities
simplifying the process and expanding the reach of their sports content
This will enable content owners to monetize their content better via valuable distribution channels on top-tier streaming services secured by the Sports Studio team
Free Live Sports’ lineup includes 120 dedicated FAST channels
including 40 premium sports channels provided by Amagi
making it one of the world’s largest collections of FAST sports
Sports Studio selected Amagi because it is a one-stop technology partner that streamlines channel creation
and monetization for sports content rights holders
The partnership is intended to create a go-to destination for sports fans
expand the audience reach for Sports Studio’s channel partners
and facilitate the distribution of new sports channels
“Partnering with Amagi is crucial in realizing our vision for a premier sports platform,” says Sports Studio Co-President Cathy Rasenberger
“Their comprehensive technology and deep understanding of the streaming ecosystem will enable us to offer unparalleled channel creation and distribution capabilities to sports rights holders
This will allow content creators to reach their target audience more effectively and monetize their content to its fullest potential.”
By SVG Staff Friday, March 28, 2025 - 10:06 am Print This Story
Amagi will present its latest cloud broadcast solutions at NAB 2025 [booth W1721]
highlighting product improvements that aim to enhance operational efficiency
and AI-driven automation for the media and entertainment industry
Topping the list is Amagi’s Smart Scheduler leverages AI and machine learning to automate scheduling
reducing manual workload and improving efficiency
By analyzing historical viewing patterns and audience engagement metrics
the system helps FAST channel owners make data-driven programming decisions and optimize content planning and scheduling
And to address growing customer demand for master control operations in the United States
Amagi has expanded its Network Operations Center (NOC) with a new facility in New Jersey
The center will provide hands-on support for live sports and news
The expansion strengthens Amagi’s global infrastructure
complementing its existing NOCs in Bengaluru
“Broadcasters and content owners need agile
AI-driven solutions to streamline operations
and deliver seamless viewing experiences,” says Srinivasan Ka
“With our expanded Network Operations Center in New Jersey and advancements in cloud-based automation
Amagi is empowering customers to optimize workflows
In addition to AI-based solutions and the U.S
Amagi continues to innovate with solutions that simplify content distribution and drive higher ad revenue:
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NEW YORK—Amagi has announced that it is working with Caracol Television
Caracol Television will use Amagi's cloud-based solution suite
This comprehensive offering allows Caracol to manage
international business development director at Caracol Television
and we're excited to partner with Caracol to unlock this potential,” added Srinivasan KA
“Amagi's proven cloud-based technology offers Caracol the flexibility
ABC Commercial will begin rollout of its FAST channel suite in North America
NEW YORK—ABC (Australian Broadcasting Corp.) Commercial has selected Amagi for the launch of a suite of free ad-supported streaming television (FAST) channels
ABC Commercial will leverage its content catalog to reach international audiences in new and dynamic ways with the launch
The channel suite’s rollout is expected to lead with North America
where FAST channel household penetration is higher than 40%
Plans call for expansion into English-speaking territories
“This partnership with Amagi represents a significant milestone for ABC Commercial as we expand into the global FAST market
opening new doors for Australian content to thrive on international FAST platforms,” ABC Commercial Digital Sales Manager Brian Lee said
“Our channels will allow audiences to access Australia’s most-loved and unique stories in innovative ways
whether they’re seeking family-friendly content
compelling dramas or captivating documentaries.”
ABC Commercial has a catalog of more than 4,000 hours of premium content across a wide range of genres
Among its popular programs are “Aftertaste,” multiple seasons of “Restoration Australia,” “Wild Australians” and “Reef School.”
“We know how much international audiences have opened up to Australian content over the last decade
and we are confident that platforms will embrace our new channels with enthusiasm
allowing them to provide audiences with the opportunity to enjoy the best Australia has to offer,” Lee said
“We look forward to announcing further details on our new channel launches in early 2025.”
Calling the broadcaster’s entry into FAST distribution “an exciting step forward,” Srinivasan KA
said his company is “enabling ABC to expand its reach
engaging audiences worldwide with high-quality content while creating new revenue opportunities through precise
More information is available on the company’s website
Phil KurzPhil Kurz is a contributing editor to TV Tech
He has written about TV and video technology for more than 30 years and served as editor of three leading industry magazines
He earned a Bachelor of Journalism and a Master’s Degree in Journalism from the University of Missouri-Columbia School of Journalism
Amag announces that Thomas Parsons has joined Amagi’s APAC revenue leadership team as Senior Director of Sales and Business Development
Based on a professional career spanning over a decade in the broadcast and entertainment technology industry
Parsons brings a proven track record of revenue growth and strategic thinking to Amagi
His knowledge of media industry dynamics and his acumen in client relations in this fast-evolving media landscape make him a valuable addition to Amagi’s APAC business team
Parsons will be responsible for driving strategic customer relationships
and driving business development in the Oceania region
and video service providers in the region to improve cloud adoption and maximize efficiencies
He will specifically focus on cloud migration for broadcasters
building on the regional foundation that Amagi has laid over the past couple of years
“Thomas’ appointment reflects our growing commitment to expanding our geographical presence in Oceania
His solid experience in sales and business development and his passion for delivering customer excellence in the industry align very well with Amagi’s vision
He will have a very positive influence on our team and business in the region,” says Jay Ganesan
“Amagi is a true leader in broadcast and connected TV technology
and I am honored to join such a dynamic team
The Oceania market is brimming with potential
and I am quite sure Amagi’s solutions will resonate strongly with customers.”
Parsons held senior leadership roles at Gracenote and Samba TV
Utilizing his deep knowledge in content discovery and consumer experience
Amagi is confident of positively leveraging Parsons’ expertise to build trust further and contribute to customers’ success in the region
Amagi is the leading player in the Asia-Pacific region
the company is revolutionizing the industry through cloud-based workflows and by unifying broadcast and streaming operations
including over 20 FAST platform partnerships
enables Amagi to deliver hundreds of channels and generate substantial ad revenue
Amagi is at the forefront of both premium broadcast and FAST growth across Asia-Pacific
The company’s clients include ABS-CBN
a cloud-based SaaS solutions provider for broadcast and connected TV (CTV)
announced that FC Barcelona is launching Spanish and English versions of the TOP BARÇA FAST channel on Amagi NOW
Amagi Now is an all-in-one cloud media platform that simplifies content operations through automated workflows
and streamlined distribution and monetization capabilities
The new TOP BARÇA channels will bring fans closer to the action with exclusive behind-the-scenes content
FC Barcelona intends to deliver high-quality streaming experiences while tapping into new revenue streams through targeted advertising and audience monetization
The launch of TOP BARÇA is part of FC Barcelona’s drive to capitalize on the booming FAST market
the club said it aims to strengthen is businesses by:
director of Barça Studios | Barça One
“FC Barcelona has always been a pioneer in connecting with fans worldwide
and our partnership with Amagi to launch TOP BARÇA channels is a testament to that vision
we are extending Barça’s reach and creating an innovative platform to engage our fans with premium content while driving significant revenue growth for the club.”
Largest Latin American YouTube channel specializing in children’s content has deployed Amagi’s CLOUDPORT and PLANNER platforms
MEXICO CITY—Amagi said El Reino Infantil has chosen it to expand its reach across new platforms
El Reino Infantil bills itself as the largest Latin American YouTube channel specializing in children’s content
As part of the deal, El Reino Infantil will deploy Amagi CLOUDPORT
a cloud-native automation and playout platform for broadcast and streaming TV
These products will enable El Reino Infantil to seamlessly distribute its library of children's content to new digital platforms
expanding its reach and visibility globally
El Reino Infantil said it sought a robust solution to support its expanding distribution needs
The solution also needed to ensure that El Reino Infantil's content remained accessible to audiences wherever they consume media
By leveraging Amagi’s cloud-based solutions
El Reino Infantil is now positioned to meet viewers on their preferred platforms
enhancing audience engagement and brand visibility
“Partnering with Amagi represents a key step forward for El Reino Infantil,” said Alejandra Muchelac
head of music and business development at El Reino Infantil
“We were looking for a solution that could integrate easily with various platforms
and help us strengthen our presence in the market
allowing us to expand our content reach while maintaining the quality and reliability our audience expects.”
El Reino Infantial Digital Director Pablo Lacroix added: “As our channel grows
it is essential that we partner with technology providers who understand the complexities of digital content distribution
Amagi’s solutions not only meet our technical requirements but also enable us to expand efficiently across new platforms
We are excited about the possibilities this partnership opens for us and our audience.”
said: “We are delighted to support El Reino Infantil in enhancing its 360-degree channel strategy
Amagi's products are specifically designed to scale with content owners like El Reino Infantil
allowing them to seamlessly extend their reach to new platforms and grow their digital footprint
We look forward to seeing their content engage even more worldwide viewers.”
The company's clients include some of the world's biggest names
Amagi announces that ABC Commercial has partnered with Amagi to launch a suite of free ad-supported streaming TV (FAST) channels
This partnership signifies ABC Commercial’s commitment to evolving with the media landscape
leveraging its rich catalog to connect with international audiences in new and dynamic ways
The rollout of the channel suite is expected to lead with North America (including the U.S.
where FAST channel household penetration is over 40%)
with plans to expand into broader English-speaking territories
“This partnership with Amagi represents a significant milestone for ABC Commercial as we expand into the global FAST market
opening new doors for Australian content to thrive on international FAST platforms,” says ABC Commercial Digital Sales Manager Brian Lee
“Our channels will allow audiences to access Australia’s most loved and unique stories in innovative ways
whether they’re seeking family-friendly content
As the commercial arm of the Australian Broadcasting Corporation (ABC)
the business represents a catalog of over 4,000 hours of premium content across all genres — including scripted
and award-winning programming — with highlights including the cheeky comedy Aftertaste
multiple seasons of the primetime lifestyle favorite Restoration Australia
stunning natural history series Wild Australians
“We know how much international audiences have opened up to Australian content over the last decade,” says Lee
“and we are confident that platforms will embrace our new channels with enthusiasm
allowing them to provide audiences with the opportunity to enjoy the best Australia has to offer
We look forward to announcing further details on our new channel launches in early 2025.”
“ABC’s foray into the FAST ecosystem is an exciting step forward
Co-founder and Chief Revenue Officer at Amagi
“We are seeing continued evolution of the FAST market as premium content owners are now looking to find new ways to reach their audience efficiently and intelligently
The ABC is one of the most important and beloved brands in Australian TV
and we’re thrilled to be partnering with them on this journey,” says Thomas Parsons
Senior Director – Sales and Business Development at Amagi
Amagi announces the acquisition of Argoid AI
an AI company specializing in recommendation engines and programming automation for OTT platforms
This acquisition strengthens Amagi’s mission to empower media companies with intelligent content planning
known for its artificial intelligence capabilities
has developed AI products that enhance content recommendations and enable real-time programming decisions
Its solutions have been pivotal in increasing viewer engagement and optimizing channel operations for customers in the streaming media space
By integrating Argoid AI’s advanced algorithms into Amagi’s existing platform
this acquisition will boost the functionality of Amagi’s product suite
particularly the Amagi NOW and Amagi CLOUDPORT offerings — enabling media companies to make faster
and more personalized content scheduling decisions at scale
and providing an engaging viewer experience,” says Baskar Subramanian
a true leader in media technology,” says Muralidharan
NEW YORK, July 30, 2024 /PRNewswire/ -- Amagi
the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV)
today announced the release of its 12th Amagi Global FAST Report
which found that FAST delivers a significant impact to the business for TV Networks
With the increasing expansion of broadcaster-owned channels in FAST
Amagi insights found that TV networks account for 30% of the top 100 FAST channels
driving a 40% share in total Hours of Viewing (HOV) across these channels
Global HOV (31%) and ad impressions (26%) continued to show double-digit growth during the comparison period (Q2 2024 versus Q2 2023)
These findings underscore the significant role that FAST channels play in the rapidly evolving streaming landscape
demonstrating FAST's ability to adapt and thrive in the face of new technologies and viewing habits
"The latest edition of our report highlights the substantial role FAST plays in the streaming ecosystem," said Srinivasan KA
"With TV Networks accounting for a substantial portion of the top channels and viewing hours
it's clear that FAST provides a great avenue for traditional media companies to draw additional revenues in the digital age
This report also underscores the ongoing double-digit growth in global HOV and ad impressions
demonstrating the robust health of the FAST market."
"While regional differences remain in the types of content found on FASTs
the concept of free linear channels as a popular delivery mechanism is a universal phenomenon," said Alan Wolk
Wolk authored the introductory note in this edition of the Amagi FAST report
The newly released Amagi Global FAST Report offers critical data and insights derived from over 50 FAST services and 5,000-plus channels using Amagi THUNDERSTORM
the company's cutting-edge Server-Side Ad Insertion (SSAI) platform
the report incorporates findings from the 2024 Amagi Consumer Survey (April-June)
which reflects the preferences and viewing habits of nearly 500 U.S
Key takeaways from the 12th Amagi Global FAST Report (Data based on Amagi ANALYTICS and FAST channels that run on Amagi's platform) include:
Amagi will host the webinar "How FAST enhances streaming's many business models" on July 31 at 1 p.m. Eastern Time to discuss opportunities associated with the new report. Attendees are asked to register here
The latest edition of the Amagi Global FAST Report is available here. More information about Amagi and its streaming TV solutions is available at www.amagi.com
About AmagiAmagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms
and 5000+ channel deliveries on its platform in over 150 countries
Amagi Contact:Aashish WashikarDirector - Corporate CommunicationsEmail: [email protected] +91 9533390005
Photo: https://mma.prnewswire.com/media/2471962/Amagi_FAST.jpg
Computer & Electronics
Multimedia & Internet
Amagi announces that El Reino Infantil has chosen Amagi to strengthen its 360-degree channel strategy
The collaboration enables the channel to engage its growing audience across various platforms while maximizing touchpoints between its content and viewers
El Reino Infantil is the largest Latin American YouTube channel specializing in children’s content
El Reino Infantil will deploy Amagi CLOUDPORT
These products will enable El Reino Infantil to seamlessly distribute its rich library of children’s content to new digital platforms
El Reino Infantil sought a robust solution to support its expanding distribution needs while maintaining a consistent
The partnership addresses a critical business challenge: how to ensure that El Reino Infantil’s content remains accessible to audiences wherever they consume media
By leveraging Amagi’s cloud-based solutions
“Partnering with Amagi represents a key step forward for El Reino Infantil,” says Alejandra Muchelac
Head of Music and Business Development at El Reino Infantil
“We were looking for a solution that could integrate easily with various platforms
Amagi’s technology delivers exactly that
allowing us to expand our content reach while maintaining the quality and reliability our audience expects.”
El Reino Infantil chose Amagi for its proven cloud-based broadcasting track record and strong presence among key market players
Amagi’s solutions are designed to simplify content distribution
providing the flexibility to scale across multiple platforms while ensuring a consistent and streamlined user experience
it is essential that we partner with technology providers who understand the complexities of digital content distribution,” says Pablo Lacroix
“Amagi’s solutions not only meet our technical requirements but also enable us to expand efficiently across new platforms
We are excited about the possibilities this partnership opens for us and our audience.”
“We are delighted to support El Reino Infantil in enhancing its 360-degree channel strategy
Amagi’s products are specifically designed to scale with content owners like El Reino Infantil
We look forward to seeing their content engage even more worldwide viewers.”
This engagement marks another milestone for Amagi
which continues expanding its role in enabling cloud-based content distribution for leading media brands globally
The company’s clients include some of the world’s biggest names
‘Live with Kelly and Mark’ makes move to new Disney building
Bloomberg expands Asia presence with Seoul studio
‘This Week’ introduces non-round roundtable with a sharp look
ABC marks ‘Nightline’ legacy with an updated take on its classic look
multimodal agentic AI solution for broadcast graphics workflow
Zero Density powers Virginia Public Media’s cutting-edge news studio
Mo-Sys demonstrates ‘Scan-to-Shoot’ VP workflow at NAB Show
a camera tracking system for spatial content in augmented reality and virtual production
‘Roundball Rock’ to anchor NBA coverage across NBC and Peacock
‘Move Closer to Your World’ released on streaming platforms
ESPN merges ‘MNF,’ ‘Simpsons’ theme music for special broadcast
IMS Productions upgrades truck with IP core
Bite-sized and bold: How Telemundo’s ‘El Pelotazo’ is breaking the sports programming playbook
Saudi broadcaster upgrades studio with Grass Valley tech
Balancing camera robotics with storytelling in broadcast studios
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Encompass and Zixi partner to transform BBC World Service to IP distribution
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Studio-quality ellipsoidal lighting for any location with Elation’s KL Profile Compact
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Amagi and Skillshare have joined forces to debut Skillshare TV
a free ad-supported streaming television channel designed to bring creative learning to a larger
Launched on LG Channels in the United States
Skillshare TV packages the platform’s classes into a linear TV experience
offering viewers a fresh and accessible way to engage with creative education
Skillshare TV bridges the gap between self-directed online learning and the passive
discovery-oriented nature of TV viewing.
Amagi’s cloud-based FAST technology powers the channel’s delivery and monetization
Amagi’s platform ensures that Skillshare TV reaches audiences efficiently and cost-effectively while optimizing viewer engagement and revenue streams
share insights into the creation of Skillshare TV
the challenges of adapting content for a linear TV format
and their shared vision for the future of educational programming in an increasingly dynamic streaming landscape
complements Skillshare’s mission of making creativity accessible to all
With Skillshare TV available on LG Channels
this collaboration ensures that Skillshare’s high-quality
bringing them into the world of creative learning
cloud-native solution for creating and delivering channels on Free Ad-Supported Streaming TV (FAST) platforms
Skillshare TV’s channel is curated with precision
from content ingestion to scheduling and playout
This process ensures seamless integration with FAST platforms
ensuring that the content remains engaging while maximizing revenue potential
Matt Cooper: Skillshare TV supports Skillshare’s teachers by showcasing their amazing work to a broader audience
This offers not only additional monetization opportunities but also aids in the growth of their personal brand beyond the Skillshare community
Matt Cooper: With the motto of taking creative lifestyle learning from small to big screen
Skillshare TV acts as a daily creative companion for viewers
whether they’re creative professionals or hobbyists
guiding them through visually soothing programming
From journaling to watercolor illustration to doodling
Skillshare TV covers all aspects of bringing visual arts and creativity into the audience’s everyday lives
The channel’s programming evolves with seasonal themes and cultural moments
and lessons from top creators such as Marie Noelle Wurm
Matt Cooper: Skillshare TV is available on LG Channels in the US
with more platforms and territories to come soon
Srini KA: This partnership underscores the complementary strengths of Skillshare and Amagi in navigating the dynamic media and entertainment landscape
Skillshare’s mission to make creative learning accessible anytime
anywhere is elevated by Amagi’s leadership and expertise in the FAST (Free Ad-supported Streaming TV) space
Amagi’s cutting-edge cloud-based technology and deep understanding of FAST channels have enabled Skillshare to extend its reach to a wider audience in an ad-supported format
creating new opportunities for engagement and monetization
This collaboration exemplifies Skillshare’s commitment to innovation in content delivery and accessibility
while highlighting Amagi’s pivotal role in reshaping content distribution and monetization models globally
Amagi continues to demonstrate its ability to empower content owners with scalable
reaffirming its leadership in the FAST ecosystem
the partnership reflects both companies’ forward-thinking strategies to embrace emerging trends
and deliver exceptional experiences in the evolving media and entertainment industry
we’ve seen repeatedly how creating can be a force for growth
We want to inspire and multiply the kind of creative exploration that furthers expression
Skillshare and Skillshare TV meet learners of all kinds wherever they are
Matt Cooper: While Skillshare is a platform serving a self-directed audience
Skillshare programs lessons that do not require supplies or participation
and provides engaging visuals that are soothing for viewers to watch
Matt Cooper: Skillshare TV serves as an entertaining introduction to the Skillshare brand
The channel’s programming acts as a teaser for the exciting creative skills one can learn on the Skillshare platform
Skillshare TV enhances learning by presenting teachers and content in new verticals
broadening the creative learning experience
is revolutionizing content distribution by eliminating geographical and technological barriers
For creative learning platforms like Skillshare
more cost-effective way to reach a global audience without investing in traditional broadcast infrastructure
Amagi’s cloud solutions offer flexibility in channel creation
empowering platforms to adapt quickly to audience preferences
Amagi ensures that educational content remains accessible and impactful in the competitive media landscape
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March 28, 2025 13.27 Europe/London By Julian Clover
FC Barcelona is to launch two FAST channels through the Amagi NOW media management platform
The Spanish and English versions of the TOP BARÇA channel will offer behind-the-scenes content
player interviews and match highlights from the archive
Amagi’s cloud-native platform simplifies the operational complexities of managing and distributing live and on-demand content
It offers live and on-demand streaming with ultra-low latency to advanced monetisation tools and regionalized content delivery
“FC Barcelona has always been a pioneer in connecting with fans worldwide
and our partnership with Amagi to launch TOP BARÇA channels is a testament to that vision,” said Toni Cruz
we are extending Barça’s reach and creating an innovative platform to engage our fans with premium content while driving significant revenue growth for the club.”
added: “We are excited and honored to partner with FC Barcelona and support their foray into the FAST industry
Our cloud technology enables global brands like Barça to monetize their content while delivering better viewing experiences to fans.”
Filed Under: Newsline Edited: 28 March 2025 13:27
a provider of cloud-based broadcast and connected TV technology
released its 12th Global FAST Report on July 30
The report details the increasing influence of Free Ad-supported Streaming TV (FAST) channels on TV networks
broadcaster-owned channels now represent 30% of the top 100 FAST channels and drive 40% of total viewing hours across these channels
The report indicates that global hours of viewing (HOV) and ad impressions among Amagi-delivered FAST channels showed robust growth
This data suggests a significant shift in how audiences consume content
with FAST channels playing an increasingly important role in the broader streaming landscape
Amagi’s co-founder and chief revenue officer
noting the growing significance of FAST channels as a revenue source for traditional media companies in the digital age
He emphasized the double-digit growth in both global HOV and ad impressions as evidence of the market’s health
contributed the introductory note to this edition of the report
Wolk highlighted the universal appeal of free linear channels delivered through FAST platforms
despite regional variations in content preferences
The report draws on data from over 50 FAST services and more than 5,000 channels powered by Amagi’s SSAI platform
It also includes insights from the 2024 Amagi Consumer Survey
which gathered responses from nearly 500 U.S
The survey revealed that 75% of respondents would create a free profile on a streaming service to explore FAST channels
and over half were willing to provide credit card information
Additional findings from the report include a 2.5-fold increase in broadcaster-owned channels on FAST platforms and a nearly 50% rise in FAST channels within broadcaster-owned-and-operated (O&O) apps
which make up more than 25% of entertainment channels on FAST
accounted for over 33% of viewing hours within that genre
More information and the full report are available on Amagi’s website
Featured, Market Research Reports & Industry Analysis, Streaming
Amagi announces that FC Barcelona announces the launch of two new channels—Spanish and English versions of the TOP BARÇA channel—on Amagi NOW
an all-in-one cloud media platform that simplifies content operations through automated workflows
This collaboration underscores FC Barcelona’s commitment to expanding its global footprint and monetizing its video content in the Free Ad-Supported Streaming TV (FAST) industry
The new TOP BARÇA channels will bring fans closer to the action with exclusive behind-the-scenes content
FC Barcelona intends to deliver streaming experiences while tapping into new revenue streams through targeted advertising and audience monetization
The launch of TOP BARÇA addresses FC Barcelona’s drive to capitalize on the booming FAST market by offering dynamic and accessible content to its diverse global fanbase
says: “FC Barcelona has always been a pioneer in connecting with fans worldwide
and our partnership with Amagi to launch TOP BARÇA channels is a testament to that vision
Amagi’s sports vertical delivers cloud technology solutions that transform how sports content is managed
Amagi empowers sports organizations to expand their global reach and enhance fan experiences through live and on-demand streaming with ultra-low latency to advanced monetization tools and regionalized content delivery
Amagi’s technology ensures seamless workflows
and scalable monetization in the fast-evolving digital sports landscape
NEW YORK, June 5, 2024 /PRNewswire/ -- Amagi
the leader in cloud-based SaaS technology for broadcast and connected TV (CTV)
today announced a strategic partnership with Brazil's Globo
through which six of the network's free ad-supported television (FAST) channels were implemented into the Amagi cloud-based playout platform
this partnership between Amagi and Globo marks a significant step forward in the exploration of FAST channels within the Brazilian market
"The Amagi platform offers us the potential for scale
features to automate the workflow and reliability to deliver FAST channels with confidence," said Mauricio Felix
we've been able to implement FAST channels with more agility and at scale and move forward in exploring new distribution windows that allow us to further expand our reach."
"Given our strong relationship with Amagi and our experience with the company's technology
we knew the company was the right choice for Globo's investment in FAST channels," said Daniela Souza
a leading solution integrator and service provider
has developed a strong project portfolio on the Media and Entertainment market
"We believe this collaboration will drive innovation and growth across Latin America's FAST channel ecosystem."
"Globo is an industry giant with a history of leveraging the latest technology to enhance its broadcast and content delivery capabilities," said Ronaldo Dias
"With its implementation of FAST channels into the Amagi playout platform
the company demonstrates its own interest in exploring the possibilities of FAST and provides a model for the larger LATAM media and entertainment marketplace as the FAST ecosystem continues to grow."
Further information about Globo is available at https://somos.globo.com/. Details on Amagi and the company's cloud playout platform and other solutions are online at www.amagi.com
brings together free-to-air and pay TV channels
in addition to digital products and services
Its linear channels speak to more than 100 million people in Brazil every day
thanks to its wide network of partner affiliates that covers the entire country
In 2018 it started its digital transformation journey
strongly supported by technology and focused on direct relationships with consumers
It provides audiences a complete viewing experience
which combines the ability to produce high quality content with technological expertise
a free-to-air TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products: news G1; sports GE.globo; and entertainment Gshow
and monetize live linear channels on Free Ad-supported Streaming TV and video services platforms
Amagi also offers 24x7 cloud-managed services bringing simplicity
and transparency to the entire broadcast operations
and over 3800+ channel deliveries on its platform in over 150 countries
Email: [email protected]
Photo - https://mma.prnewswire.com/media/2431248/Amagi.jpg
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October 15, 2024 14.23 Europe/London By Broadband TV News Reporter
has announced a collaboration with Samsung TV Plus and news publisher LeadStory to launch a first-of-its-kind personalised FAST channel
built on a patent-pending technology from Amagi
“Your News Channel by LeadStory,” was initially launched in Australia and New Zealand
It allows viewers to curate their news experience by selecting their preferred news categories and filtering out topics they’d rather avoid
This unique feature is powered by the Amagi NOW SaaS platform
offering the scalability and flexibility needed to deliver personalized content feeds to each viewer.
“Amagi is delighted to be collaborating with LeadStory and Samsung TV Plus on this pioneering initiative,” said Srinivasan KA
“This partnership showcases the future of FAST: FAST 2.0
where the FAST experience becomes tailor-made for every consumer
We’re proud to be at the heart of this initiative
which is redefining how content is consumed and setting new benchmarks for the future of FAST channels.”
said: “Given our audience’s strong demand for live and local news
enhancing our partnership with LeadStory through an additional channel is a logical step
This channel’s emphasis on personalizing news feeds for Samsung TV Plus aligns perfectly with the global trend we’re seeing toward tailored content.”
The Your News channel aggregates video news content from several news publishers
“This is a transformational moment for broadcast news,” said Cam Price
“We’re following in the footsteps of platforms like Netflix and TikTok to create a personalized experience for each viewer
It’s time viewers were empowered with choice regarding their news bulletins.”
LeadStory was co-founded by former Channel Seven journalist Price and software engineer Cheyne Wallace (formerly of UpGuard and Airtasker) in 2021
The platform reaches more than 7 million people every month through its popular channels on Samsung TV Plus
The company’s clients include A+E Networks UK
Filed Under: Newsline Edited: 15 October 2024 14:23
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a Bangalore-based SaaS technology company specialising in broadcast and connected TV
has announced its acquisition of Argoid AI
a company focused on developing AI-driven tools for content recommendation and programming automation for OTT platforms
Argoid AI's innovative algorithms enable real-time programming decisions and personalised content recommendations
designed to optimise channel operations and boost viewer engagement
The acquisition will allow Amagi to integrate Argoid's advanced AI solutions into its existing services
enhancing content scheduling and automation
This integration aims to provide broadcasters and OTT platforms with more sophisticated
"This partnership allows us to scale our AI-driven solutions and deliver even greater customer value
we will revolutionise content programming and distribution in the digital age." As part of the deal
Argoid's engineering team and founders—Muralidharan
and Chackaravarthy E—will join Amagi's development efforts
emphasised the company's commitment to AI/ML advancements
"AI/ML will transform the media and entertainment industry
Amagi is poised to tackle key challenges in the streaming industry
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Amagi announces the successful implementation of an IP-based delivery solution for ABS-CBN’s pay-TV channels to multiple affiliates across the APAC region
This collaboration ensures content distribution to various endpoints while addressing ABS-CBN’s end-to-end delivery needs
from content ingest to playout and now distribution
ABS-CBN Global Chief Operation Officer Jun del Rosario says
“Amagi’s cloud-based IP delivery solution has played a critical role in enabling ABS-CBN to transition to a more cost-effective and scalable content distribution model across the APAC region
The enhanced reliability and streamlined workflow processes have significantly improved our operational efficiency and allowed us to reach a wider audience
We are pleased with the successful implementation and look forward to a continued partnership with Amagi.”
Amagi delivered streams and channels via IP to the ABS-CBN Manila Center
where they were uplinked to satellites for affiliate downlinking
This new solution leverages Amagi’s cloud-based platform to transition from satellite to IP-based delivery
“Partnering with ABS-CBN to implement our cloud-based IP delivery solution underscores Amagi’s commitment to providing cloud-native
and efficient content distribution technologies
We are proud of this achievement and excited to continue supporting ABS-CBN in its journey to deliver high-quality content to a broader audience.”
today announced that ODK Media has onboarded it to launch Amasian TV
a free ad-supported streaming TV (FAST) platform dedicated to Pan-Asian entertainment
This collaboration was made from ODK Media’s rigorous user experience standards and the strong partnership between ODK Media and Amagi in development and quality assurance
Amasian TV is engineered to meet the evolving demands of both content providers and viewers by integrating FAST 2.0 features
such as “personalized EPG” and “start over” functionality
This creates a seamless experience that bridges the gap between linear and on-demand viewing
Deeper integration between Amagi NOW 2.0 and the Amasian TV platform
including a Zero Slate experience and real-time AI-powered multilingual subtitles
enables ODK Media to meet growing viewer demands and enhance content accessibility
These tools also provide a more streamlined and efficient way to manage content distribution and increase ad revenue
ODK Media collaborates with prominent Asian broadcast TV networks
It offers trending premium channels with various genres
It sets ambitious goals to expand its lineup to 100 channels by early 2025
ensuring a diverse range of viewing options that cater to all audience tastes
Chief Product Officer and Chief Strategy Officer of ODK Media
“ODK Media continues to work closely with Amagi to visualize and actualize the FAST 2.0 experience to life with Amasian TV
resolving the challenges of the current FAST landscape.”
Amasian TV represents a significant evolution in the FAST industry
offering a sophisticated platform that addresses the common pain points associated with traditional FAST services
As the industry continues to shift toward more flexible and user-centric viewing experiences
Amasian TV stands out as a leader in this transformation
“Our technology allows content owners like ODK Media to focus on delivering engaging content
while we handle the complexities of scaling and monetizing FAST platforms,” said Srinivasan KA
Co-founder and chief revenue officer of Amagi
“The launch of Amasian TV demonstrates how Amagi can support media companies in creating new revenue streams and reaching broader audiences.”
Amagi’s product lineup is designed to support the evolving needs of the streaming industry
enabling content owners to launch FAST channels quickly and manage them with minimal effort
Amagi is helping set a new benchmark for content accessibility
and audience reach in the Pan-Asian entertainment sector
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Malaysia's leading content and entertainment company
is modernizing systems and infrastructure for the playout and origination of its existing Linear Channels and Playout Disaster Recovery capabilities and transitioning them to AWS
the world's most comprehensive and broadly adopted cloud
This marks a milestone in ASEAN's broadcast industry
The Amagi playout deployment will help Astro optimize its media operations
and mitigate the risks of maintaining legacy systems
The upcoming launch of the AWS Asia Pacific (Malaysia) Region complements Astro's ongoing broadcast transformation journey
which aims to further enable the deployment of innovative media and entertainment solutions
By capitalizing on the robust cloud infrastructure
Astro aims to further improve enhanced in-country network infrastructure resiliency and performance
thus delivering enriched customer experiences
Broadcasters have traditionally managed their channel automation and playout systems within on-premises data centers
As Astro continues its expansion across multiple regions
the organization will see workflows being optimized
To further complement the company's pursuit of these goals
Astro will implement Amagi's flagship products on AWS: the Amagi CLOUDPORT channel playout platform and the Amagi MONITORING solution
These advanced solutions will support Astro's commitment to operational excellence
offering enhanced resiliency and enabling quicker upgrades to service capabilities
thereby meeting the evolving needs of the broadcasting landscape
and our partnership with Amagi underscores our continuous dedication to pioneering advancements in the industry
we needed a playout platform that would align with our vision for transformation in our broadcast and media operations
have in-built disaster recovery capabilities
and provide a modernization path for our end-of-life on-premises systems
We've selected Amagi because of their proven track record of deploying playout systems on AWS and have demonstrated their ability to be a transformational platform."
Co-Founder and Chief Revenue Officer at Amagi said
one of the most innovative and forward-looking media companies in Asia
to help them achieve their cloud transformation goals
By leveraging our cloud-native solutions built on AWS's global infrastructure
and cost-effective playout platform to support their current and future needs
This collaboration also demonstrates our commitment to empowering media companies with cutting-edge cloud technology and best-in-class service."
"The broadcast industry is rapidly changing
requiring broadcasters to stay competitive with increased agility
AWS is proud to work with solutions providers like Amagi to drive the industry forward," said Pete Murray
"We're thrilled to see our long-term customer Astro continue its transformative journey to delight their customers
we look forward to digitalizing and advancing the future of Malaysia's media and entertainment industry."
Amagi and Astro launched broadcast station playout origination on AWS for the first channels and disaster recovery services in May 2024
cloud-based playout solution by a broadcaster in Malaysia
To meet the ever-changing needs of these networks
Amagi will continue to work closely with Astro to scale and evolve its Amagi CLOUDPORT solution
Astro Malaysia Holdings Berhad (Astro) is Malaysia's leading content and entertainment company
serving 5.3 million homes or 67% of Malaysian TV households
18.2 million weekly listeners across FM radio and online
and 15.6 million visitors to our digital brands every month
We serve Malaysians with 3 distinct services – Astro Pay-TV
our own OTT for the millennials; and Astro Fibre
offers greater value with its content-broadband bundles
Close to a million homes are already streaming the best of home entertainment via our Hybrid 4K UHD Ultra Box and HD Ulti Box
which can be self-installed and run on both satellite and broadband
our customers enjoy streaming our local signatures
live sports and the best global shows from Netflix
home to the country's highest-rated radio brands across all key languages
connect Malaysians to content and stories that matter
Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms
Amazon Web Services has been the world's most comprehensive and broadly adopted cloud platform
AWS offers over 200 fully-featured services for compute
and management from 102 Availability Zones (AZs) within 32 geographic regions around the world
AWS announced plans to launch an AWS Infrastructure Region in Malaysia in 2024
AWS is planning to invest $6 billion (approx
Amagi Contact: Aashish WashikarDirector - Corporate CommunicationsEmail: [email protected]Phone : +91 9533390005
Photo: https://mma.prnewswire.com/media/2423741/Amagi_and_AWS.jpg
today announced that Skillshare has chosen Amagi to be..
Telecommunications Industry
The new office will help it to tap into the wealth of young technology talent in Poland
Poland—Amagi has opened a new office in the bustling center of Łódź
which will strengthen its European presence and allow it to tap into a wealth of young technology talent in Poland
"The inauguration of this innovation center in Central Europe marks a key milestone in Amagi's journey," says Baskar Subramanian
"This center will provide a platform for Polish technology professionals to serve our global customers
underscoring Amagi's strategic vision of being a frontrunner in the cloud-based live broadcast technology domain."
Poland has strategically positioned itself as a magnet for tech innovation
Its robust educational system produces engineering
This abundance of skilled professionals and a supportive environment make Poland a prime location for companies looking to tap into the global tech scene.
"The entry of Amagi into our market is a significant event for our technology sector," says Adam Pustelnik
First Deputy Mayor of the City of Łódź
"This industry is growing rapidly and constantly needs new solutions
We are delighted to collaborate with such an innovative company and support the development of our City together
will help strengthen Łódź's position in the global media technology market."
Amagi expanded its global footprint by acquiring Tellyo
a Polish company specializing in broadcast technology solutions
This strategic move marked Amagi's initial foray into the Polish market and proved to be a significant growth catalyst for the company
The talented Polish development teams are now at the forefront of several of Amagi's industry-leading products
a platform designed to streamline live content production and delivery
a suite of tools tailored explicitly for high-pressure live broadcast environments like elections and significant sporting events
we're driven by four core values that empower everyone in our ecosystem
to thrive and reach their full potential truly," says Prasad Menon
"Our Polish team perfectly embodies this philosophy
and deep understanding of technology fuel the development of our industry-leading solutions
Their ability to deliver cutting-edge products like Tellyo Studio and Tellyo Pro ensures Amagi continues to meet the ever-changing needs of the global media landscape."
Amagi reported that it has significantly increased its customer base in the European region
It now delivers services to large media and entertainment industry players like DAZN
Amagi also delivers linear channels in over 40 countries worldwide
with a strong presence in the American market
August 7, 2024 16.06 Europe/London By Julian Clover
Amagi has announce a strategic partnership with Anoki
a developer of AI-powered contextual CTV advertising
This company says the collaboration accelerates the growth of contextual advertising for free ad-supported streaming TV (FAST)
“This partnership with Anoki aligns perfectly with our mission to optimise ad delivery and monetisation for FAST channels
as well as ensure our customers have access to the latest in technology and AI,” said KA Srinivasan
AI-powered ContextIQ is the best in class in contextual advertising and will boost viewer engagement and maximise the monetization potential of FAST
ContextIQ also enhances our recently announced Zero Slate innovation
offering unparalleled efficiency and user experience.”
“Our cutting-edge AI assures ads are highly relevant and contextually aligned with the content viewers are watching
ContextIQ upends traditional advertising and ensures maximum viewer engagement
an important platform in the FAST ecosystem
allows us to bring our advanced contextual targeting capabilities to a wider audience,” adds Raghu Kodige
The two companies will work together on AI-powered innovations to create new ad formats
and enhance content monetization in the growing CTV space
Filed Under: Newsline, Tech Edited: 7 August 2024 16:06
September 27, 2024 13.08 Europe/London By Julian Clover
Gracenote has reached an agreement with Amagi that will allow content partners select Gracenote products through Amagi’s channel creation solution
The integration streamlines FAST go-to-market
It also ensures that publishers’ content metadata is normalised and enriched at the earliest stages of the FAST channel creation process and then quickly passed to Gracenote’s global distribution network
“FAST represents the next chapter of streaming and content metadata is the key driver of engagement fueling the evolution,” said Tim Cutting
“Our collaboration with Amagi holistically helps content publishers accelerate FAST go-to-market so they can capitalise on the opportunity and drive monetisation now.”
“Our agreement with Gracenote aligns perfectly with our mission to simplify and accelerate content monetization in the rapidly evolving CTV ecosystem,” said KA Srinivasan
“By integrating Gracenote’s industry-leading metadata enrichment and normalization services into our cloud-based playout and content delivery workflow
we’re enabling content owners to bring their programming to audiences more efficiently than ever before — reducing time to market and enhancing content discoverability across major FAST platforms
This collaboration marks a significant step forward in streamlining the FAST channel creation and distribution process.”
Gracenote will attend Amagi’s LA FAST 2024 conference on October 1
Filed Under: Newsline Edited: 27 September 2024 13:08
Cloud infrastructure for broadcasters to digitally deliver content
Kunal has been a technology reporter since 2006
covering IT services and BPM and venture capital-backed sectors like ecommerce and enterprise software
he has written for Outlook Business from Mumbai
as well as The Economic Times from Bengaluru
Erik Gruenwedel
Lionsgate has chosen Amagi to be its partner for the playout and global distribution of its free ad-supported streaming television (FAST) channels
The partnership aims to leverage Amagi’s cloud-based SaaS technology for broadcast and connected TVs to scale Lionsgate’s content delivery capabilities globally
Lionsgate is using Amagi’s technology to create and manage a mix of multi-program and single IP FAST channels
“Our partnership with Amagi has enabled us to further lean into FAST
and optimize monetization of content from across our library,” Chase Brisbin
EVP of international SVOD sales and head of global channels at Lionsgate
Recently launched Lionsgate FAST channels include “Nash Bridges” and “The Conners.”
Lionsgate is using the Amagi software to better manage
and monetize linear and VOD content for two dozen channels across a broad footprint in the FAST ecosystem
“This collaboration sets a new benchmark in the industry for content studios
allowing them to creatively maximize their existing content library
and increase revenue,” Srinivasan KA
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an AI-driven CTV advertising platform specialising in advanced proprietary formats
The collaboration enables Amagi and Olyzon clients to scale diverse CTV ad formats without additional integrations or third-party vendors
the partnership facilitates the integration of Olyzon’s AI-optimised ad formats
This enhances monetisation opportunities for content owners while delivering a superior viewing experience
The initiative focuses on innovative 'in-content' ad formats
designed to engage audiences beyond traditional ad breaks
Co-founder and Chief Revenue Officer of Amagi said
“We are excited to partner with Olyzon to enhance the experience for viewers and advertisers while improving monetisation opportunities for streaming content
this collaboration allows advertisers to use diversified ad formats for increased reach”
Co-founder and CEO of Olyzon explains “This collaboration with Amagi marks a significant milestone for Olyzon
Our integration with Amagi allows our clients to stand out in this battle for attention with just a few clicks and without technical complexity."
The partnership enhances the connected TV advertising landscape
offering advertisers and publishers innovative
This collaboration enables the seamless unveiling of ad campaigns that enhance user experience while driving incremental revenue
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Amagi said that the acquisition will help it strengthen its content planning
The three cofounders of Argoid – Gokul Muralidharan
Soundararajan Velu and Chackaravarthy E – will join Amagi after the acquisition
Amagi offers a full stack cloud suite for clients to create
Media-focussed SaaS unicorn Amagi has acquired California-based AI-driven SaaS startup Argoid AI for an undisclosed sum
The SaaS unicorn plans to leverage Argoid AI’s advanced algorithms to boost its product suite Amagi NOW and CLOUDPORT
Argoid helps media businesses provide personalised experiences to their users by offering a real time AI-driven recommendation system for movies and TV shows
Argoid AI’s cofounders will join Amagi after the acquisition
The combined tech expertise of both companies will address key challenges in the streaming industry,” said Amagi CEO and cofounder Baskar Subramanian
It also offers broadcast and targeted advertising solutions for broadcast and streaming TV platforms
It claims to support over 800 content brands
800 playout chains and 5,000 channel deliveries via its platforms in over 150 countries
As per its last disclosed financial report for the fiscal year 2022-23 (FY23), the startup narrowed its net loss by 70% to INR 321.2 Cr in FY23 from INR 1,078.5 Cr in the previous fiscal year
Revenue from operations grew 58% to INR 680.6 Cr during the year under review from INR 431 Cr in FY22
Amagi entered the unicorn club in March 2022 when it secured an investment of $95 Mn from Accel
Norwest Venture Partners and Avataar Ventures
it picked up additional funding of $79 Mn and $100 Mn
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The initiative focuses on "in-content" ad formats aimed at engaging viewers beyond traditional ad breaks
a cloud-based SaaS technology provider for broadcast and connected TV (CTV)
has announced a strategic collaboration with Olyzon
an AI-driven platform specialising in advanced CTV advertising formats
This partnership aims to streamline the deployment of innovative ad formats
enabling Amagi and Olyzon clients to scale their advertising efforts without requiring additional integrations or third-party vendors
this collaboration facilitates seamless fetching and insertion of AI-optimised ad formats developed by Olyzon
The initiative enhances monetisation opportunities for content owners while delivering a high-quality
The partnership specifically focuses on “in-content” ad formats that go beyond traditional commercial breaks
Co-founder and Chief Revenue Officer of Amagi said: “We are excited to partner with Olyzon to enhance the experience for viewers and advertisers while improving monetization opportunities for streaming content
this collaboration allows advertisers to use diversified ad formats for increased reach.”
explained: “This collaboration with Amagi marks a significant milestone for Olyzon
This collaboration transforms CTV advertising by offering powerful
benefiting both advertisers and publishers
With AI-driven formats and Amagi’s SSAI technology
the partnership promises optimised user experiences and incremental revenue generation
delivering comprehensive solutions for channel creation
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FC Barcelona is the latest international sports powerhouse to get into the FAST channel world
Spanish and English versions of the TOP BARÇA channel—on Amagi NOW
Amagi’s all-in-one cloud media platform that simplifies content operations through automated workflows
This collaboration underscores FC Barcelona’s commitment to expanding its global footprint and monetizing its video content in the Free Ad-Supported Streaming TV (FAST) industry
FC Barcelona intends to deliver high-quality streaming experiences while tapping into new revenue streams through targeted advertising and audience monetization
The launch of TOP BARÇA addresses FC Barcelona’s drive to capitalize on the booming FAST market by offering dynamic and accessible content to its diverse global fanbase
says FC Barcelona has always been a pioneer in connecting with fans worldwide
and its partnership with Amagi to launch TOP BARÇA channels is a testament to that vision
we are extending Barça’s reach and creating an innovative platform to engage our fans with premium content while driving significant revenue growth for the club,” she says
Amagi says its sports vertical delivers cloud technology solutions transform how sports content is managed
empowering sports organizations to expand their global reach and enhance fan experiences through live and on-demand streaming with ultra-low latency to advanced monetization tools and regionalized content delivery
Co-founder and Chief Revenue Officer of Amagi: “We are excited and honored to partner with FC Barcelona and support their foray into the FAST industry
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a cloud-based SaaS technology solutions provider for broadcast and streaming TV
has announced the launch of Amagi Smart Scheduler
an AI-powered content scheduling solution designed to automate and optimise channel programming
By leveraging Machine Learning (ML) and automation
Smart Scheduler intends to help content teams streamline scheduling workflows
and drive higher audience engagement and monetisation
This product is built on Argoid's AI Scheduling platform
Amagi Smart Scheduler aims to ensure that the right content reaches the right audience at the right time
reducing manual effort while maintaining full editorial control
Traditional content scheduling is a time-intensive manual process that requires content teams to analyse audience behavior
Amagi Smart Scheduler aims to automate this process
helping media companies scale multi-channel programming while improving viewership and maximising ad revenue
The solution offers two intelligent scheduling modes:
● Fully Automated Mode: Generates an optimised schedule with a single click using ML models trained on historical viewership data
● Rules-Based Automation Mode: Allows content teams to define custom rules and scheduling preferences
in addition to viewership and other key metrics
Amagi Smart Scheduler is built on ML-based automation specific to content scheduling
and social and engagement signals to optimise schedules
intelligent approach to content programming while allowing content teams to retain full control
“The future of media programming lies in intelligent automation,” said Srinivasan KA
we offer programmers and content owners a solution that reduces manual workload and enhances audience engagement and revenue potential.”
Amagi acquired Argoid AI to accelerate AI-driven innovation in the media and entertainment industry
Amagi Smart Scheduler is now generally available
It is one of the first products built on Argoid's tech stack