A politician for the Japanese Communist Party attempted to use Pikachu from the Pokémon franchise in order to garner more support for their campaign.
RELATED: Pokemon-Inspired MMORPG Temtem to Leave Early Access, Release Date Announced
The politician, Saeko Umemura
could be seen campaigning for a seat in Japan’s House of Councilors around various Japanese neighborhoods accompanied by the series’ electrical mascot
we went from Kikkawa → Matsubushi → Minami-Koshigaya → Kokuokuen → Tokorozawa,” she explained (machine translation via DeepL) in a June 18th tweet
“Everywhere there is widespread anger over soaring prices and pension cuts
We want to create a society where people are happy to live longer.”
“Lower high school tuition from high school students
a member of the House of Councilors [the upper house of the House of Representatives]
there were a few problems with Pikachu’s side gig as a member of Umemura’s campaign and his presence at her speech outside Saitama Prefecture’s Tokorozawa Station – namely the fact she had someone in a blatantly knock-off Pikachu costume in tow
and she all but certainly didn’t have permission from The Pokémon Company or Nintendo to use it
RELATED: Appearance Of Anti-Communist Newspaper The Epoch Times In Doctor Strange In The Multiverse Of Madness Sparks Outrage In China
Japanese and even western Twitter users were outraged at Umemura’s gall
“Dear Pokémon Co.,” @kaworutokotaro began
tagging the Japanese Pokémon Company Twitter
“The House of Councillors election has been announced and the campaigning has started
and the Japanese Communist Party candidate for the Saitama electoral district
is using a Pokémon-like costume to advertise in the city
Was this officially authorized by the company?”
Along with alerting their followers to where they could report the copyright infringement directly to the Pokémon Company, @kaworutokotaro even found the offending knock-off costume
or “パチモン,” is Japanese for a cheap imitation
and in this case a delightful play on words
The costume and similar ones were shown to retail from ¥4,290 JPY to ¥6,250 JPY (or around $31.43 USD to $45.80 USD)
RELATED: Opinion: What Can Mainline Pokémon Games Learn From Spin-Offs Like Arceus, Go, And Colosseum
“What about the unauthorized use of low quality Pikachu?” questioned @naa_iko
“What kind of people would vote for a communist who can’t even follow the rules
Are they going to insist that it’s not Pikachu because it’s low quality?”
“That Pikachu looks like a philosophy and literature student, @EliasFacheroX quipped
“Communist and drug addicted.”
Sora News 24 claimed that while Japanese politicians will use posters
and vans to get their message out “One thing you generally won’t see
are celebrities endorsing politicians who are running for office.”
“Whether because of a general preference in Japan for keeping entertainment and politics separate or Japanese society not assigning so much weight to the personal opinions of actors and musicians regarding matters of governance
they’re not usually accompanied by any show business stars.”
RELATED: Pokémon Scarlet And Violet Announced, Here’s What We Could Expect
Nonetheless, the use of costumed characters by a politician has been done before, albeit likewise without any official authorization. Reiwa Shinsengumi party member Oishi Akiko used poor costumes of Cookie Monster and Elmo during her August 2020 campaign for the House of Representatives
Her photographs of the two were later deleted
While Japanese politicians are regularly a part of or misuse geek culture
both Nintendo and the Pokémon Company are unlikely to let this sleight go unpunished
as the two actively oppose the use of their works in political campaigning
Of course this may be part of Umemura’s plan- the risk of legal action or damages worth the publicity to her campaign
It’s a Ghost and Fairy type with an appearance so horrifying it drapes itself in a Pikachu costume to make friends
it is unclear how well Saeko Umemura performed in the recent election
What do you make of Pikachu’s day out with the Japanese Communist Party
Let us know on social media and in the comments below
NEXT: Pokémon Scarlet & Violet Trailer Reveal New Pokémon, Box Legendaries, World Exploring Multiplayer, and Release Date
More About:Anime Video Games