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To further promote Taiwan as a premier destination for high-end and incentive travel
the Taiwan Tourism Administration (TTA) will once again partner with airlines
and cultural performance groups to participate in the 2025 South Asia Travel & Tourism Exchange (SATTE 2025
2025 at YASHOBHOOMI-India International Convention & Expo Centre in New Delhi)
The delegation comprises of 23-members from 12 organizations
The delegation will also hold Taiwan Destination Seminar and Networking sessions in New Delhi (18 Feb) and in Mumbai (24 Feb)
TTA aims to strengthen partnerships with Indian travel industry professionals and to increase the number of Indian tourists to Taiwan
34,926 Indian tourists visited Taiwan between January and November 2024
marking a 20.2% growth compared to the same period in 2023
also highlighted the number of Indian outbound traveler reached 25,087,316 in the period January to October 2024
Given India’s rapid economic growth and its status as the world’s most populous country
the potential of India’s outbound tourism market is tremendous
And Taiwan is positioning itself as an attractive new destination for Indian travelers
The Taiwan Destination Seminar and Networking sessions in New Delhi (18 Feb) and Mumbai (24 Feb) will welcome over 100 Indian travel agencies and media representatives to foster bilateral exchanges
Surveys conducted by TTA in India reveal that “scenic beauty” and “shopping” are the key motivators for Indian travelers visiting Taiwan
Taiwan’s diverse culinary scene—including its extensive vegetarian-friendly offerings—will also cater well to the dietary preferences of Indian tourists
Taiwan is also being positioned as a destination for unique experiences such as overseas weddings
Taiwan will focus on offers of luxury experiences
and incentive travel that are highly relevant to the Indian travel trade
The Taiwan Pavilion will feature a wave-inspired design with black tones and illuminated panels showcasing Taiwan’s four-season tourism highlights
The pavilion will also highlight Taiwan’s MICE (Meetings
appealing to Indian businesses seeking premium travel experiences
The Taiwan Pavilion will host interactive cultural activities to provide visitors with an immersive experience
Visitors can participate in hands-on Hakka Floral Lantern Charm DIY by Li Yang Studio
Amazing Diabolo Walker will captivate audiences with a dynamic performance
offering a stunning blend of tradition and modern artistry
With over 100 Indian travel businesses and an expected audience of more than 40,000 attendees
SATTE 2025 presents a significant opportunity for Taiwan to establish itself as a preferred destination in India’s outbound travel market
TTA remains committed to a long-term strategic approach
focusing first on MICE tourism and gradually expanding to the broader leisure travel sector
Location: YASHOBHOOMI (India International Convention & Expo Centre)
Taiwan Destination Seminar and Networking in Mumbai
Location: Hilton Mumbai International Airport
Chhatrapati Shivaji Maharaj Int’l Airport Rd
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Tuesday | May 06 2025 |
The Jamaica Tourist Board (JTB) attended the South Asia Travel and Tourism Exchange (SATTE) 2025 in New Delhi
This event marks the launch of Jamaica's tourism strategy for 2025
aiming to attract five million visitors and generate $5 billion in tourism revenue
The JTB introduced the "Contrasts Campaign," which highlights Jamaica's diverse offerings
from mountains to beaches and adventure to relaxation
The island is also enhancing its international connectivity through new partnerships with airlines
including a non-stop flight from Heathrow to Montego Bay
Speaking on Jamaica’s participation at SATTE 2025
“India is an emerging market that Jamaica intends to leverage to increase our arrivals and earnings
We are proud of Jamaica’s strong performance in 2024
achieving some 4.2 million arrivals and earning $4.3 billion in tourism revenue
we aim to welcome five million visitors and generate five billion US dollars in earnings.”
Jamaica's strong performance in 2024 with 4.2 million arrivals and $4.3 billion in revenue sets a solid foundation for these ambitions
SATTE provides a platform for industry professionals to foster business relationships and share insights to advance tourism growth
vivek.mittal@businessworld.in, amit.bhasin@businessworld.in
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is showcasing its latest Business Class and Premium Economy seats from its retrofitted A320 family aircraft and a virtual reality journey of the state-of-the-art A350 aircraft at South Asia’s Travel & Tourism Exchange (SATTE) 2025 taking place from 19 to 21 February 2025 at Yashobhoomi (India International Convention and Expo Centre)
Air India’s booth at the travel and tourism exhibition draws inspiration from the airline’s signature gold window frame
‘The Vista,’ that stands out as a key design element
seamlessly combining aesthetics with immersive digital interactions
Air India aims to offer its visitors an opportunity to witness the airline’s transformation journey through live demonstrations of Business Class and Premium Economy seats of the newly retrofitted A320 family aircraft
Air India currently offers Premium Economy cabins on more than eighty aircraft that are deployed on domestic and international routes
The airline has started refurbishing 27 of its legacy A320 aircraft that will be completed by mid-2025
This will see the installation of new cabins
carpets as well as the addition of Premium Economy cabins in these aircraft
thus significantly increasing the total count of aircraft in three-class configuration
The addition of Premium Economy will offer passengers the comfort of a dedicated
upscale cabin and seats with extra legroom
“As Air India continues to make strides in its transformation journey to become a world-class global airline with an Indian heart
SATTE 2025 presents a befitting opportunity for us to showcase our premium offerings while also fostering relationships with travel industry stakeholders from across the globe
Through interactive activations and an immersive product display
we will offer visitors a glimpse of the new Air India,” said Nipun Aggarwal
Air India is also showcasing a Virtual Reality experience zone to bring its state-of-the-art A350 fleet closer to industry professionals and visitors
This setup will transport visitors into the premium cabins of the airline’s latest A350 aircraft
which has been strategically deployed on key international routes
with 316 seats in a three-class cabin configuration
Wi-Fi connectivity onboard and advanced inflight entertainment systems
setting a new benchmark for passenger experience on airlines in India
Air India will also display a selection of in-flight meals to showcase its refreshed menus and enhanced dining experience onboard
visitors will also have an opportunity to enroll in Maharaja Club
the airline’s newly revamped loyalty program offering exclusive rewards and privileges
The airline will host a raffle at the booth
where visitors can win curated gift hampers and a complimentary economy class ticket
The pavilion will allow visitors to experience the airline’s commitment to innovation and passenger comfort
South Asia’s largest travel and tourism exhibition
featuring over 2,000 exhibitors and attracting more than 40,000 visitors
With participation from 50+ countries and 28 state tourism boards
the event aims to foster collaboration and innovation in the tourism industry under the theme “Tourism 2025: Fostering Global Collaboration for Mutual Growth.”The inaugural ceremony witnessed the presence of dignitaries such as Omar Abdullah
Chief Minister of Jammu & Kashmir; Rohan Khaunte
Minister of Tourism Uzbekistan; Kandula Durgesh
Government of Andhra Pradesh; Jakkaphon Tangsutthitham
Informa Markets in India and Pallavi Mehra
Sr Group Director- Informa Markets in India & Publisher- Travel Trends Today
emphasised the evolving nature of India’s tourism
"It’s truly a remarkable moment as SATTE marks 32 years of bringing the travel and tourism community together and opening doors to new opportunities
Today's energy and enthusiasm at SATTE reflect this vibrant sector's incredible potential
We are committed to fostering new collaborations in the South Asia Pacific region
and SATTE plays a key role in driving this vision forward.”
we are no longer just a destination but a growing tourism market
which calls for robust infrastructure across the country
we’ve seen a significant increase in hotels
and the number of aircraft is expected to triple
The government is fully aligned with this growth
supporting states in developing 40 new destinations and encouraging unique tourism experiences nationwide
With domestic trade on the rise and people’s incomes growing
investments in tourism infrastructure will create a ripple effect across the economy
with the sector projected to grow at a CAGR of 24 per cent
I believe India’s tourism landscape is set for a transformative journey
I extend my heartfelt congratulations to everyone participating in SATTE 2025
let’s continue working towards a brighter future for tourism in India."
The event also featured the ‘Atithi’ buyer-seller meet
connecting over 250 global buyers with the Indian tourism market
focussing on India’s cruise tourism potential
"SATTE 2025 marks a defining moment for the travel and tourism industry
With this milestone edition at Yashobhoomi
SATTE continues to be ‘Plus One’—always a step ahead in driving innovation and collaboration
India's travel market is set to reach $125 billion by FY27
with the hospitality industry projected to grow to $52 billion
"Transformative government initiatives—from expanded e-visas to cruise tourism under the Cruise Bharat Mission—are strengthening India's position as a global tourism powerhouse
As the industry embraces sustainability and digitalization
SATTE remains at the forefront—nurturing partnerships
and ensuring tourism’s benefits extend to every part of the country
Engaging experiences such as Colours of SATTE
and the SATTE Awards make this event not just a business enabler but a true celebration of the industry's vibrancy and potential,” he added
Key sessions included discussions on the MICE market
long-term tourism strategies for India's centenary in 2047
projected to grow significantly in the coming years
The event serves as a platform for industry networking and policy discussions
aiming to shape the future of tourism in South Asia and beyond
by EVENTFAQS Bureau Industry Watch | February 24, 2025 | News
Al Habtoor City Hotel Collection SATTE 2025
Al Habtoor City Hotel Collection made an impact at SATTE 2025
held from February 19 to 21 at Yashobhoomi
Showcasing its properties Hilton Dubai Al Habtoor City
reaffirming Al Habtoor City’s status as a premier luxury travel destination in Dubai
Visitors discovered that Al Habtoor City is more than just a destination; it’s a lifestyle
offering unparalleled experiences across its diverse range of hotels
Guests booking any property within the complex enjoy access to limitless opportunities
making it an attractive choice for travelers seeking elevated luxury
This comprehensive offering garnered significant interest from Indian travel partners
Leisure & Luxury Hilton Dubai Al Habtoor City said
"The turnout and engagement at SATTE 2025 were exceptional
We observed strong interest from Indian travellers seeking bespoke
This event allowed us to connect with key travel professionals and discuss the evolving expectations of luxury travellers."
With SATTE 2025 proving to be a resounding success
Al Habtoor City Hotel Collection remains committed to delivering exceptional hospitality and strengthening its connections within the Indian travel market
by EVENTFAQS Bureau| Industry Watch| May 5
by EVENTFAQS Bureau| Industry Watch| April 30
by Niddhi Sharma| Industry Watch| April 30
by Niddhi Sharma| Industry Watch| April 29
by EVENTFAQS Bureau| Industry Watch| April 29
EVENTFAQS Media is a muti-channel platform focussed on the events
entertainment and experiential marketing industry
Madhya Pradesh has been honoured with the Best State Tourism Award at SATTE 2025
strengthening its position as one of India’s premier travel destinations
The award was presented during the SATTE Awards ceremony held yesterday at Yashobhoomi
The SATTE Awards celebrate excellence in travel and tourism
recognising organisations and states that have made a significant impact on the industry through innovation
Madhya Pradesh was selected by a panel of experts for its commitment to sustainable tourism
and Managing Director of Madhya Pradesh Tourism Board
expressed his pride in receiving the award
“Receiving the Best State Tourism Award at SATTE 2025 underscores our team's dedication to promoting sustainable and adventure tourism while preserving Madhya Pradesh’s rich cultural heritage
Our continuous efforts in infrastructure enhancement
and innovative tourism initiatives have positioned the state as a premier destination for cultural
boasts three UNESCO World Heritage Sites—Khajuraho
and Bhimbetka—alongside its renowned wildlife sanctuaries
making it a haven for nature lovers and adventure seekers
The state has also prioritised inclusive tourism with initiatives such as India’s first all-women-operated hotel
Madhya Pradesh continues to attract both domestic and international visitors
the state is strengthening its global presence in the tourism sector
26 February 2025:The Jamaica Tourist Board (JTB) has returned to South Asia Travel and Tourism Exchange (SATTE) 2025
one of the largest travel and tourism exhibitions in India
scheduled to take place from February 19th to 21st
From Montego Bay’s delightfully playful vibe
and Kingston’s cultured savvy to the tranquil shores of Negril
thrills and relaxation await in equal measure on this island
The return of JTB at SATTE marks the beginning of the Ministry’s strategy for 2025
a year poised to witness continued growth and innovation in the global tourism sector
Under the theme “Thrive in 2025,” Jamaica’s ambitious targets are to welcome five million visitors and generate five billion US dollars in earnings
further solidifying Jamaica’s position as a top-tier destination in the global tourism landscape
JTB plans to communicate the new “Contrasts Campaign” in SATTE 2025
This new campaign celebrates the destination's diverse and multidimensional appeal
Each focal point highlights a contrast-whether it be mountains versus beaches
or lively versus laid-back—there truly is something for everyone in Jamaica
As India remains one of the fastest-growing economies globally
the island destination has recently revealed its plans of collaboration with prominent international carriers
aiming to capture the island's tourism reach more directly and increase international connectivity
In an effort to further enhance the accessibility
Jamaica has also collaborated with Virgin Atlantic
for a non-stop flight from Heathrow to Montego Bay – a giant leap for the tourism industry of Jamaica
This direct flight path directly targets the British and Indian clientele and will help boost the number of travellers to Jamaica
These new airline partnerships will enable the introduction of additional direct flights from important cities in the United States
making it easier for travellers to access the island's beautiful attractions
Speaking on Jamaica’s participation at SATTE 2025
“India is an emerging market that Jamaica intends to leverage to increase our arrivals and earnings
We are proud of Jamaica’s strong performance in 2024
achieving some 4.2 million arrivals and earning US$4.3 billion in tourism revenue
we aim to welcome five million visitors and generate five billion US dollars in earnings”
SATTE (South Asia’s Travel & Tourism Exchange) offers a comprehensive platform to domestic and international buyers and professionals from across the travel
tourism and hospitality industry along with National and State Tourism Boards (NTOs and STOs)
SATTE is recognized as Asia’s Leading travel and tourism exhibition to conduct business
exchange ideas in order to arrive at solution-driven innovations to accelerate the pace of the growth of the industry
is Jamaica's national tourism agency based in the capital city of Kingston
JTB offices are also located in Montego Bay
Jamaica is home to some of the world's best accommodations
attractions and service providers that continue to receive prominent global recognition
TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination
and #24 Best Cultural Destination in the World
Jamaica was declared 'World's Leading Cruise Destination' and 'World's Leading Family Destination' for the fifth consecutive year by the World Travel Awards
which also named the JTB the 'Caribbean's Leading Tourist Board' for the 17th consecutive year
including gold for 'Best Travel Agent Academy Program' and silver for 'Best Culinary Destination – Caribbean' and 'Best Tourism Board – Caribbean'
The destination also received bronze recognition for 'Best Destination – Caribbean'
'Best Wedding Destination – Caribbean'
and 'Best Honeymoon Destination – Caribbean'
Jamaica received a TravelAge West WAVE award for 'International Tourism Board Providing the Best Travel Advisor Support' for a record-setting 12th time
attractions and accommodations in Jamaica go to the JTB's Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422)
View the JTB blog at www.visitjamaica.com/blog/
For further display of news in English with photographs in JPG file on "indianewscalling.com"
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The Mauritius Tourism Promotion Authority (MTPA) participated in SATTE 2025
strengthening connections with the Indian travel trade
held from February 19 to 21 at the Yashobhoomi Convention Centre
including Air Mauritius and various hotel representatives
allowing attendees to learn about Mauritius' tourism offerings
Mauritius Tourism Promotion Authority (MTPA)
"SATTE 2025 has been an incredible opportunity for us to deepen our engagement with the Indian market
The visitors’ interest and intrigue towards Mauritius’ breathtaking landscapes
and immersive experiences was palpable throughout the event
It was a pleasure to connect with trade partners and exchange crucial insights
We are pleased to see Mauritius’ growing appeal in the Indian market
MTPA's participation reflects its ongoing strategy to enhance collaboration with travel professionals and promote Mauritius as a versatile tourist destination
Tourism Malaysia returned to the South Asia’s Travel & Tourism Exchange (SATTE) for the 21st time this year
the three-day event was held from 19th to 21st February in Delhi
Tourism Malaysia’s participation is in keeping with its drive to keep Malaysia as a preferred tourist destination in the minds of Indian travellers
the tourism board focussed on niche products like shopping
and honeymoon packages to promote its Visit Malaysia 2026 campaign
Tourism Malaysia also leveraged several niche product segments
Having been recognised as the Best MICE Destination 2024 in the Indian market
Malaysia continues to maintain its reputation and a destination of choice for Indian corporations
As SATTE 2025 welcomed over 40,000 trade visitors
Tourism Malaysia officials anticipate a significant increase in Indian tourists to their country thanks to the rigorous promotion and stronger cooperation between tour operators and members of the tourism sector
The Malaysian delegation was headed by Ahmad Johanif Mohd Ali
director of the Tourism Malaysia New Delhi office
together with 58 organisations representing tour agents
Ali declared at the event: “Tourism Malaysia remains committed in attracting a growing number of Indian visitors
The Indian market has been a significant source of visitors to Malaysia for over two decades
With the upcoming Visit Malaysia Year 2026 (VM2026) campaign
we are focused on significantly increasing arrivals from the Indian market.”
India has been a priority market for Malaysia
given the strong economic ties with cultural connections between the two countries
India is currently Malaysia’s sixth-largest source of visitors
Malaysia recorded a total of 38 million visitor arrivals
240 flights with 45,672 seats are offered weekly between India and Malaysia
Tourism Malaysia will leverage on the announcement of the visa-free policy for Indian travellers to Malaysia until 31st December 2026 as this is an opportunity to promote increased travel from India to Malaysia
Dubai is showcasing its diverse tourism offerings at SATTE 2025
strengthening its position as a preferred destination for Indian travellers
represented by the Dubai Department of Economy and Tourism
is highlighting its multicultural attractions
reinforcing its commitment to India as a key tourism and business partner
Dubai welcomed 3.14 million overnight visitors from South Asia
contributing significantly to its total of 18.72 million international visitors
a nine per cent increase from the previous year
The city’s presence at SATTE is helping to strengthen relationships with Indian travel industry stakeholders
Director of Proximity Markets at the Dubai Department of Economy and Tourism
emphasised the city’s strong ties with India
"Dubai deeply values its long-standing relationship with India
and 2024 has further strengthened this bond
Following another record year for the city
Dubai’s tourism sector has reached new heights
and as we continue to advance the Dubai Economic Agenda
India will remain an essential partner in solidifying Dubai’s status as a global hub for business
Dubai is reinforcing its position as a premium lifestyle destination
offering exclusive fashion collaborations and world-class experiences that resonate with India’s discerning travellers,” he said
Dubai continues to attract a wide range of Indian travellers
offering everything from luxury shopping and fine dining to family-friendly attractions and business opportunities
The UAE’s recent expansion of its visa-on-arrival programme has made it even more accessible
and South Korea can obtain a visa on arrival
adding to the existing eligibility for those with permits from the European Union
Dubai remains a top destination for Indian travellers
offering unique experiences that cater to various preferences
from high-end shopping to gourmet dining and family-friendly attractions