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ShareSaveLifestyleArtsArtist Damien Hirst's New Multimillion-Dollar Spectacle Transmutes Fake News Into GoldByJonathon Keats
Forbes contributors publish independent expert analyses and insights
Jonathon Keats is a writer and artist who critiques museum exhibits.Follow AuthorApr 10
06:31am EDTShareSaveThis article is more than 8 years old.When divers discovered a shipwreck off the coast of East Africa in 2008
they enlisted Damien Hirst to fund the recovery of ancient artifacts
The finds were impressive by any standards – statues of pharaohs
a severed head of Medusa – revealing the acumen of the man who collected them
who amassed the treasure two millennia ago and loaded it on a boat to found an island museum
the more prescient they found Amotan to be
which Hirst has organized into a vast exhibition in Venice
even includes coral-encrusted statues of Mickey Mouse and Goofy
Image: Photographed by Christoph Gerigk ©..
his first major showing of new work in over a decade
slyly pairs ersatz artifacts with a made-up backstory
supported by staged video of divers excavating fake treasures
Nearly every aspect of the show knowingly undermines the premise
Ancient statues have the faces of celebrities such as Kate Moss and Rihanna
Encrusted and restored versions of the same artifact are displayed together
Treasures from the Wreck of the Unbelievable
In financial terms, Hirst has taken a great risk. The New York Times reports that he spent millions of dollars to build his fiction
which splurges on precious materials and sprawls across François Pinault's Palazzo Grassi and Punta Della Dogana
Artistically his project demonstrates somewhat less daring
His irony is reminiscent of Tom Sachs – who has parodied NASA heroics with plywood-and-duct-tape spacecraft – though Hirst dresses up his humor in a kitschy Jeff Koons aesthetic
And as for Hirst's art historical truthiness
For decades that's been a staple of the Museum of Jurassic Technology in Los Angeles
Hirst stands out for his willingness to take all of this to a new extreme
The scale of production has garnered comparisons to Cecil B
but the sheer audacity of Hirst's showmanship suggests P.T
Like Barnum's American Museum (and unlike
Treasures from the Wreck of the Unbelievable is the kind of spectacle that plays beyond the art world
Aspect of Katie Ishtar ¥o-landi Image: Photographed by Prudence Cuming Associates ©..
And that's why this body of work stands to have a meaningful impact
In a world where truthiness has metastasized into fake news – and alternative facts are as common in the White House as the tabloids – a Barnum-scale assault on credulity may be more important than aesthetic subtlety or even artistic originality
The treasures from the wreck of The Unbelievable bear more than just a resemblance to Mickey Mouse and Rihanna
Look Hirst's ersatz ancient statuary in the eye and you'll see the ruins of trustworthiness in our society
May 30: As people come together in Sarawak and Sabah to celebrate diversity and cheer for a bountiful harvest season with the annual Hari Gawai and Pesta Ka’amatan festivals
Heineken Malaysia Berhad (HEINEKEN Malaysia) encourages consumers to enjoy the festive season responsibly
who hails from Sarawak himself shared: “The harvest festival is an excellent time to experience the vibrant traditions
and exotic delicacies across Sarawak and Sabah
We take this opportunity to wish our consumers a happy festive celebration
and to always enjoy responsibly as they bond with family and friends.”
“As part of HEINEKEN Malaysia’s commitment to advocate responsible consumption
we remind consumers to choose only 100 per cent duty-paid products
illicit alcohol remains an issue in East Malaysia and is detrimental to both the government’s and industry’s revenue collection
We aim to raise awareness amongst consumers on the issue,” Roland added
To help consumers recognise duty-paid beers
HEINEKEN Malaysia shared a four-step identification method:
to encourage consumers to travel safely on the road during the festive season
HEINEKEN Malaysia is also providing Grab vouchers worth RM10
Consumers can now party safe without having to drive after an evening of drinks
Just use the Grab promo code DrinkSensibly to to enjoy a RM10 discount on your Grab fare when travelling to and from your favourite party locations
The DrinkSensibly promo code is available for redemption in Sabah and Sarawak between 4pm to 4am until June 2
HEINEKEN Malaysia wishes Sarawakians “Selamat Hari Gawai
Gayu Guru Gerai Nyamai” and Sabahans ‘Kotobian Tadau Tagazo do Ka’amatan’
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