Mexico - November 2024 - Ongoing formation weeks were held for the Salesians of the Mexico-Guadalajara Province (MEG) from 4 to 22 November
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During each week in an atmosphere of fraternity
it was possible to explore how the Salesian mission is being carried out in each of the works
They began with a retreat and presentation on accompaniment
each participant was able to reflect on personal health care
social communication and the code of ethics
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Texas — Texas native Matthew McConaughey and his wife Camila have taken a playful swing at the celebrity tequila industry with the launch of their latest venture
“The world doesn’t need another celebrity tequila
but tequila sure could use a kick in the pants," the couple said
which translates to "pants" in English
is described as sustainably produced with 100% organic blue weber agave
The tequila is crafted by the hands of fourth-generation agave growers and comes from a certified organic family-owned distillery in Amatitán
doing good and not taking life too seriously," the line includes three varieties: Blanco
featuring notes of honey and citrus; Reposado
aged 9 months with hints of sweet fruit and fresh oak; and Añejo
"Pantalones Organic Tequila is the best thing we’ve made with our pants on,” the McConaugheys said
For more information, visit PantalonesTequila.com or follow the brand on Instagram at @pantalonestequila
Some years ago while visiting the pueblo of Amatitán
which is located 33 kilometers northwest of Guadalajara
I came upon a large map proudly displayed in the town square
It showed the location of several tabernas or distilleries in the vicinity
claiming that Amatitán — and not that other town just down the road — is the true birthplace of tequila
and I made it my goal to visit as many of these sites as possible if I could manage to find them
The most conveniently located of those tabernas was a place called Rancho de la Cofradía del Puente
a very impressive but now crumbling structure situated just beside a paved road
Here I found a plaque both in English and Spanish explaining that this was once a hacienda that was producing tequila as early as 1800
The writing style and high-quality English told me that this information had been written by the late
“located in the middle of the extensive agave fields
is made up of a double corridor with three apartments that were connected by an arcade made up of nine arches held up by Tuscan pillars that today lack a roof
The housing units have formal elements of the neoclassic style common in rural Jalisco in the 19th century
“The unfortunate overall condition of the site is testimony to the lack of vision in the manner of executing land redistribution in the 1940s; the process benefited landless peasants while abandoning numerous buildings of architectural value
A restoration project for this ex-hacienda could still restore its functional and historic qualities.”
I appreciated the interesting techniques used to make columns (employing curved bricks) and admired the aesthetic adobe blocks
which apparently contained agave fibers instead of straw
but I must confess I could not get a clear idea of how or where they were making tequila
So I drove another 3.5 kilometers east along the same road to another site shown on that map in the Amatitán plaza: La Taberna de los Tepetates
all I could see was a sort of jungle stretching off into the distance
I was almost ready to give up my quest when
I spotted a tall chimney (which I now know is called a chacuaco in these parts) 250 meters from the road
Actually reaching that chimney turned out to be far more difficult than spotting it
but what did I find attached to its base but another one of those bilingual plaques
“This old distillery found near the small village of Los Tepetates is difficult to access and is well hidden from view
It is easy to imagine that the location of this rustic facility was selected to secretively produce mezcal wine without having to report it to the revenue agents.”
Difficult to access and well hidden: so true! The reference to revenue agents reminded me of Tony Burton’s comment in Western Mexico, a Traveler’s Treasury that the Spanish authorities outlawed liquor production in Mexico because it threatened to compete with Spanish brandy
“led to the establishment of illicit distilling in many remote areas
I could not get a clear picture of how the spirits were produced at this site
but all that changed when I located the oldest taberna in the region
nestled at the bottom of El Tecuane Canyon
The cobblestone road leading to El Tecuane is identified only by a primitive sign announcing “Balneario.” We drove along this camino about a kilometer and suddenly found ourselves overlooking a huge canyon we had never seen before
we were seeing it from a single-lane road with a terrifying
sheer drop of hundreds of meters on one side
I could just imagine what would happen if we met someone coming the other way and we quickly continued on two more kilometers to the site of old El Tecuane Taberna
“was in operation in the early 1700s and cleverly utilized gravity to move the product from one stage to another.”
I could clearly observe exactly how they were making tequila in those days
flat spot we found the kind of oven which had been used by the Indians to cook agave hearts before the Spaniards arrived
This was not a roofed structure heated from below as I had seen in so many other distilleries
we peered down into a deep pit lined with volcanic rocks
what they did was throw a mixture of agaves and red-hot rocks into the pit and cover it up
The cooked mezcal was then ground up using a people-powered millstone
which we found right next to the primitive oven
The sweet juice then trickled downhill to a lower mesa in which 44 fermentation pots were carved into the living rock
This must have been a big operation indeed
The resulting alcoholic brew was then carried farther downhill in buckets to several stills
cooled by cold water channeled from a nearby spring
Most sources say the technique of distillation was brought to the new world by the Spaniards
but Don Rosario insisted the Indians had their own stills
in which the steam condensed inside cloths hanging above a pot of boiling alcohol
“They wrung out these cloths and distilled that alcohol a second time,” he claimed
one taste of this potent “vino mezcal,” as it was first known
what got the Spaniards into the tequila business
This claim is backed up by the owner of Santa Rita
tequila historian Miguel Claudio Jiménez Vizcarra
who quotes from Domingo Lázaro de Arregui’s 1621 Description of New Galicia:
Their root and the base of their spikes are roasted and eaten
stronger than aguardiente and of such good taste.”
Whether pre-Hispanic people had developed their own stills I can’t say
but standing in the middle of 44 huge old fermentation pots carved out of rock
I was definitely convinced that those Amatitán pioneers were no amateurs when it came to alcoholic beverages
The writer has lived near Guadalajara, Jalisco, for more than 30 years and is the author of A Guide to West Mexico’s Guachimontones and Surrounding Area and co-author of Outdoors in Western Mexico. More of his writing can be found on his website
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El Tecolote
Editor’s note: This story has been split into two parts
covers the history and process of tequila production
The second part details recent challenges and innovations in agave production and will be published in the next issue of El Tecolote
a record-high 16.3 million cases of tequila were sold in the United States
who know much about the history of the beverage or where precisely it comes from
Tequila production dates back to the early 18th Century with José Antonio de Cuervo who
together with his sons José María and José Prudencio
planted and cultivated blue agaves (also referred to as “Agave tequilana”) in the Tequila region of Mexico
the former Spanish colonial region that today is the Mexican state of Jalisco
was the birthplace of the beverage “mezcal of tequila,” which was later shortened to tequila
The exact date Spanish immigrants began to distill the agave juice is unknown
but there are historic references which show that the first distilleries were located near the agave plantations in the valleys of Amatitan
This region in Jalisco has more than 200 years of tradition of cultivating blue agave
the variety of agave used to produce tequila
The Los Altos region is another area of great importance for blue agave cultivation in Jalisco
These two regions produce the most blue agave in Mexico
The blue agave flourishes under specific conditions found in the Tequila region of Jalisco
The Tequila region described in terms of altitude
temperature and average annual rainfall is: from 800-1360 meters (2,500-4,400 feet)
from 22-26 degrees Celsius (71-79 degrees Fahrenheit) and approximately 1,340 millimeters (53 inches) of rain
the altitude is between 1,600 and 2020 meters
average temperature is 18-26 degrees Celcius and rainfall is 1,420-1,500 millimeters
Tequila makers are held to strict standards in the production tequila
The Tequila Official Mexican Standard (NOM) authorizes exclusively the blue variety of Agave tequilana as the single species for tequila manufacturing
Tequila’s designation of origin specifies the regions where the blue variety of agave can be cultivated and used to manufacture the tequila drink
The counties where agaves are accepted for tequila production are mostly in the state of Jalisco
11 in Tamaulipas and 29 in Michoacan.To be considered tequila
the beverage must be made from no less than 51 percent agave sugar
Most tequila factories are located in Jalisco
as well in the region of Los Altos de Jalisco—mainly Arandas
But there are some other tequila factories established in the metropolitan area of Guadalajara and surrounding cities
In a commercial plantation an average of 3,200 agaves per hectare are planted and require a comprehensive control of pests
Mature plants are harvested when they are six to 10 years old by expert workers
called “jimadores,” who use a long-handed blade to cut the stems
which are taken to the factory for processing
The stem juice of the agave plant contains inulin
a carbohydrate chain of variable size composed mainly of the sugar fructose
Inulin is obtained by a careful dehydration of the stem juice
Then hydrolysis by heating the inulin contained in the stem juice
About 90-95 percent of the total sugars of agave is fructose
The sugars of the agave stem plant are fermented and distilled twice to produce tequila
and one liter of tequila requires about seven kilograms of agave stem
After fermentation and distillation concludes
the tequila is subjected to chemical analysis in the lab
It is verified to meet physical and chemical tequila specifications
according to the official standard and then taste tested
NOM determines the requirements that must be satisfied for each of the four types of tequila: Tequila blanco
Tequila joven or Tequila oro (young tequila or golden tequila)
some companies prefer not to add any artificial colorant
containers and the aging stores are kept closed so its access is under strict vigilance
The growth of the national and international demand of tequila has resulted in a corresponding increase in production
production reached its historical peak of 292.1 million liters
out of which 149.7 million liters were exported
the Tequila Industry National Chamber recognized 138 working factories and 800 registered brands
the tequila industry processed a yearly average of 887,850 tons of stem agave and produced an average of 250.250 million liters of tequila according to the Consejo Regulador del Tequila
the 152 certified Tequila companies (ranging in size from large to very small) produced a total of 271 million liters of Tequila
213 million of this was exported to a total of 120 countries
Latvia and South Africa being among the top importers
The Jose Cuervo brand is the main producer and largest seller tequila in the world
Remigio Madrigal-Lugo is one of the foremost authorities on the history and processes involved in the production of tequila
He is a professor and researcher at Universidad Autónoma Chapingo
From the Birthplace of Tequila in Amatitán
Laelia Celebrates the Terroir of the Lowlands
NEW YORK, May 1, 2025 /PRNewswire/ -- Introducing Laelia Tequila
quality Tequila from Amatitán in the lowlands of Jalisco
from a 100% owned and operated Mexican team
Laelia is rooted in respect for the tradition of Tequila and its heritage
taking inspiration from the Mexican orchid it is named after and the pre-Hispanic
Derived from fully-mature and sustainably-grown
Laelia is crafted to celebrate the origin of the spirit and Amatitán
The Laelia portfolio consists of agave-forward tequilas whose notes are nurtured through traditional brick oven slow cooking
then distilled in 100% copper pot stills after a Tahona extraction
This incredibly complex and intensive traditional technique is done by using an old
two-ton volcanic stone with the agave fibers rotated
gently extracting the natural juices to bring out the agave's deep and rich flavor characteristics
"Coming from a family of fourth generation agave growers
we've spent many years preserving and ensuring that the quality of our agave is uncompromised
Laelia is a true passion project and the first chance for our family to craft our own tequila
one that brings the land that is central to our family to life
with every bottle," says Fernando Pérez Ontiveros
Laelia is committed to crafting tequila with deep respect for the land
guided by sustainable practices and innovative techniques that help preserve agave and the surrounding environment
The agave Laelia sources from Jalisco is overseen by the Casa Natima family and certified by Environmentally Responsible Agave
ensuring it is not harvested from deforested areas
implements its own sustainability efforts across its agave cultivation
and the use of organic fertilizers to help maintain healthy soil and support long-term land stewardship
with a goal towards a net neutral environmental impact
Laelia is distilled using 100% renewable energy
for natural bio-fuel to produce steam for the boilers
and their state-of-the art filtration system which recycles water into steam
as well as over 721 solar panels in place at Casa Natima
The energy from bagasse accounts for 80% of the energy used to produce Laelia
with 100% of all agave fibers getting reused throughout the production process
including as natural compost and sustainable materials like bio-pallets for shipping
Laelia is committed to continue to build on their sustainability efforts and is on track to be able to recycle and reuse all of the mineral-rich spring water in their production
ultimately eliminating the need for additional water use by 2030
"We aim to lead the path for what a modern tequila rooted in preserving the craft and tradition of the spirit can be by ensuring to highlight agave in its purest form
we're devoted to pushing the boundaries of tequila innovation by continuing to refine Laelia sustainably
using thoughtful innovations to improve the quality and consistency of each bottle and our impact on the land," adds Pérez Ontiveros
Laelia Tequila is best enjoyed neat or in signature cocktails such as the Xochi Spritz featuring Laelia Blanco or used within traditional cocktails such as a Cantarito with Laelia Reposado
The Reposado was awarded Gold at The Drinks Business 'Tequila & Mezcal Masters' (2025)
a testament to the brand's commitment to exceptional quality and its agave-forward approach
Laelia Tequila Blanco (40% ABV) is available for retail at $59.99 and Laelia Tequila Reposado (40% ABV) is available at $69.99 in select retailers in California and New York as well as nationally online via laeliatequila.com
Laelia Tequila is a premium quality tequila refined by nature
Laelia is rooted in respect for the tradition of Tequila and its heritage
taking inspiration from the Mexican orchid which it is named for and the pre-Hispanic
Laelia celebrates the terroir of the lowlands of Jalisco
with agave-forward expressions developed through the 100% Tahona-milled traditional technique which extracts agave juices gently to preserve the natural flavor and complexity
and fully owned and operated by a 100% Mexican-led team
Laelia Tequila is founded by Fernando Pérez Ontiveros whose family are fourth generation agave growers
offers both Blanco and Reposado expressions—its Blanco earned Silver and its Reposado Gold at the 2025 Spirits Business Tequila & Mezcal Masters for their exceptional quality and agave‑forward character
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one of the most historic and renowned tequila producers in the world
announces the appointment of William Brooks to Global Brand Ambassador
Born in England with family ties to Mexico and the U.S.
Brooks has called the spirits industry home since graduating from Johnson & Wales University
Brooks has worked with acclaimed brands such as Jack Daniel’s and Woodford Reserve in addition to Tequila Herradura and el Jimador
He led tequila education in the agave industry for Brown-Forman Texas
managing meaningful industry events and developing cocktail programs for accounts around the region before taking on the role of Global Ambassador for el Jimador and Herradura
“I am delighted to bring my passion for agave and love of cocktails to one of the most extraordinary tequila brands in the world,” says Brooks
“Having called Mexico a second home for many years
I can’t wait to continue telling the amazing story of Herradura from Amatitán to everyone.”
Brooks will be sharing the incredible stories of the Horseshoe as well Herradura’s authentic and historic role in the tequila industry for over 150 years
He is developing meaningful industry based programs and events that allow the brand to connect and collaborate with modern hospitality professionals across the world
Simultaneously reintroducing Herradura to established tequila lovers and those who have a new found love for tequila
Brooks says his goal is to not only share this legendary brand with more people but to support those in the industry who work everyday to move the spirits and beverage alcohol industry in a creative and positive direction
the Tequila brand part-funded by musician Adam Levine
has unveiled its first expressions – both aged in red wine barrels
The brand has entered the US market with two bottlings: Rosa Blanco and Añejo
The Tequilas are produced by the Real family
who have been crafting agave spirits in Amatitán
Third-generation Tequila maker Luis Trejo Rodriguez serves as master distiller
Maroon 5 frontman Adam Levine and former Victoria’s Secret model Behati Prinsloo
Both of Calirosa’s debut expressions are made from Blue Weber agave that has been harvested at seven to nine years of age
The liquid is then fermented for up to 50 hours and double distilled
before being matured in red wine barrels from California
Rosa Blanco spends 30 days in red wine barrels
adopting a light pink hue and a flavour profile that is described as floral
while Añejo is aged in red wine barrels for 18 months
giving it a rose gold colour and ‘slightly fruity’ aroma with layers of cooked agave
The Calirosa brand has secured a deal in the US with Southern Glazer’s Wine & Spirits – the same firm that distributes Kendall Jenner’s 818 Tequila – and is rolling out in 14 states
with plans to expand across the US and Mexico later this year
Southern Glazer’s executive vice-president and general manager
said: “Southern Glazer’s is thrilled to partner with Calirosa and to bring this line of unique quality tequilas to market across the country
“This is an exciting brand that goes far beyond the bottle – it’s a lifestyle that tells a story all its own
really bringing something fresh to the table
We are committed to cultivating a long-lasting partnership with Calirosa and to driving long-term results for the brand.”
Both expressions are available to purchase through Reserve Bar
with Rosa Blanco retailing for US$59 and Añejo priced at US$85
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Two local spirit pros are connecting Nashville to a well-aged tequila
Unlike other tequilas, which enter the U.S. market strictly through a distribution deal with a Mexican manufacturer, Código 1530 is a true partnership between Koffel and Dillingham and a small, family-owned tequileria in the lowlands of Los Bajos and the tiny town of Amatitán. Five generations have taken advantage of the volcanic soils of the region to grow agave plants into the raw material used to create tequila that, before recently, was rarely consumed outside of the immediate area.
The freshwater pools and rainwater that naturally filters down the mountains and through the volcanic soil around Amatitán produce the purest drinking and agricultural water in Jalisco. The result helps perfect Código 1530 products, which are currently only available in the U.S. in Texas, California, and Nashville.
Unlike the larger mega-distilleries of Jalisco that harvest agave after only five to six years, Código 1530 only uses blue agave, which has been growing for at least seven to 10 years, to create a more nuanced and mature spirit. In their unrested Blanco expression, the tequila is never in contact with oak barrels, so the essence of the agave plant comes through in the green, herbaceous flavor.
Your exclusive guide to the greater Nashville area. The latest in restaurants, celebrities, events, style, neighborhoods, home design, and entertainment.
With only 36 bottles allocated for Australian fans, the release is a true collectable.
More George Strait George Strait’s signature edition releases from Código 1530 Tequila is available to purchase in Australia thanks to groglords.com
the Código 1530 brand is renowned worldwide for delivering extremely high quality tequila
Strait’s 750ml Añejo Tequilla – Honky Tonk Time Machine: Encore Edition – is available for purchase at $249 AUD
The Añejo is a private recipe refined over many generations by an artisan distilling family in Amatitán
Aged for 18 months in the finest Napa Cabernet French White Oak barrels
The limited edition bottle celebrates the release of Strait’s 2019 album
Strait’s 750ml Extra-Añejo comes in a signed wooden box at $449
With only 36 bottles allocated for Australian fans
the extremely limited release is a true collectable
The signature edition bottles have a story all their own and are perfect for fans of the great man himself and of course
As the brand’s first-ever barrel select Origen
this special offering is bottled from six unique barrels aged for over six years
hand-selected by Strait while on location filming the music video for his hit song Código at their distillery in Amatitán
Strait is considered one of the most influential and popular recording artists of all time
he was credited for pioneering the neotraditional country style
famed for his authentic cowboy image and roots-oriented sound at a time when the Nashville music industry was dominated by country pop crossover acts
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Strait has garnered 61 number one songs on all country charts and has more number one hits than any other artist in a single genre
Strait has sold more than 68 million records in the United States alone
and his certifications from the RIAA include 13 multiplatinum
Strait was named CMA ‘Entertainer of the Year’ in 1989
and ACM ‘Entertainer of the Year’ in 1990 and 2014
He has been nominated for more CMA and ACM awards and has more wins in both categories than any other artist
Groglords.com is also responsible for the distribution of Travis Collins’ Ignition whiskey
Following the sell-out success of his Hometown Whiskey
produced using all-Australian grown grains and aged for 2 years in American White Oak barrels
Strictly limited to just one barrel worth of bottles – the whiskey release coincides with the release of Collins’ latest album
signed by Collins and feature a limited edition guitar pick.
You can pre-order Ignition here.
I have been describing interesting trails in western Mexico for around 35 years
The very first I wrote about was the long, steep sendero leading to Las Piedras Bola, Jalisco’s Great Stone Balls
a site so unusual and curious that it actually made the cover of National Geographic back in August of 1969
The hike to the Piedras was memorable because our guide
managed to get us lost just long enough for the first feelings of panic to tingle the hairs on the back of my neck
I decided then and there it was my sacred duty to make my routes so obvious that my readers would be able to reach their destination entirely on their own
For years I drew trail maps (with lots of landmarks) to show the way until at last
making it a whole lot easier to record and follow trails
Now I’m happy to report another milestone for hiking in Mexico: the (Spanish-only) web page of Senderos de México, an organization dedicated not only to helping people find their way along Mexico’s vast network of rural trails
rehabilitating and preserving ancient footpaths
some of them in use before the arrival of the conquistadores
“The problem,” says Javier Michel Menchaca
“is that mechanization is reaching remote communities and many of our nation’s great old trails are simply vanishing.”
This realization prompted the founding of Senderos de México five years ago and the rehabilitation and sign-posting of numerous trails
they have consulted with similar organizations in the United States and Spain to create a national system that will make it easy for people to understand distance
difficulty and direction of a trail as well as the attractions hikers might see along the route
The trail-marking system they have chosen is the Grande Randonnée (GR) code used in France
This extremely simple system consists of two parallel bars of color to show you’re on the right trail
These are painted on trees and rocks with “eco-friendly” paint
Right-angle versions of the bars indicate a left or right turn
it means you’ve wandered off the right path and you’d better backtrack
Senderos is using white and red bars for long trails and white and yellow for short ones
I decided to test the efficacy of this system by visiting a site recently signposted by Senderos
This is a steep hill called El Cerro de Amatitán
located 32 kilometers northwest of Guadalajara
Its peak is 1,793 meters (just over a mile) high and the cerro is famed for its beautiful vistas
I had my eye on two Senderos trails up to the top of the mountain
one from the north and the other from the south
We’ll go up the mountain one way and come down the other and if we survive
We headed for the town of Amatitán
parked where the trail called “El Sendero del Agave” begins and
immediately spotted yellow and white stripes painted on a small rock
This sendero takes you through fields of blue-green agaves around to the south side of the mountain and then leads you to the top
Our path was actually an old road — older than we could imagine
Alongside it we soon came to a plaque explaining that we were walking along what used to be called El Camino Real
once upon a time the royal road leading from Guadalajara to the port of San Blas
After a rather long meandering walk along wide dirt roads through agave fields
we reached the base of the Cerro de Amatitán and there the ubiquitous and handy trail markers suddenly ended
exactly at that point heavy maleza (brush)
stone walls and barbed wire were sealing off our access to the mountain
we could not find a convenient connection between the road we had been following and the trail heading up the mountainside
“Senderos de México forgot to tell us we’d need a machete,” I cried to my compañeros as I battled through the two-meter-high brush — sprinkled with an abundance of thorn bushes
At last I clambered over the formidable combination stone wall and barbed wire fence
only to find my friend Rodrigo Orozco munching an apple next to a thick tree — with white and yellow stripes on it
back on the trail only in a manner of speaking
that lovely trail lasted only 10 minutes and did not appear again until we reached the very peak of the mountain
“I now have a new understanding of the word sendero,” I told my fellow hikers
“It means ‘way’ in the vaguest possible sense
bushwhacking our “way” up Cerro Amatitán was doable
but slow because the difference in altitude from the bottom to the top was 519 meters
we finally reached the very pinnacle of the mountain
which offers a splendid view in every direction
In a few minutes we arrived at a huge cross
“is made by just about everybody in Amatitán
including great-grandmothers and 5-year-olds.”
we headed down the northern side of the hill
still guided by the white and yellow trail markers — only this time there really was a trail
The views on the north side were much more stunning than those we had seen on the way up
but we dared not gaze upon them while walking because that trail I was so delighted to be on just happens to be strewn with billions of small
hiking on the north side was like dancing on ball bearings
Once again the Senderos markers guided us all the way down to the base of the mountain and then
“So how do we get into Amatitán?” we asked ourselves when we ended up facing a high wall
We began scouting around and soon Rodrigo shouted: “I found a gate in the wall
Rodrigo’s gate turned out to be locked and guarded by a whole lot of cows as well as a sea of thick
Now thoroughly pooped out (in every sense of the word)
we dragged our tired bodies through the “mud,” climbed over the fence
slogged through even more goo on the other side and came to yet another stone wall
this one even higher than the last and cleverly combined with a barbed-wire fence
it just isn’t a real Mexican hike without stone walls and barbed wire
weary but triumphant: we had conquered the mountain and survived not one but two senderos
I do greatly appreciate the hard work of Senderos de México and its many
but it certainly would have been nice to have a good old-fashioned map as a backup
I suggest that once you have found a trail you like on the Senderos website, you then search Wikiloc for a detailed map just in case one of those crucial trail signs has mysteriously evaporated
The writer has lived near Guadalajara, Jalisco, for more than 30 years and is the author of A Guide to West Mexico’s Guachimontones and Surrounding Area and co-author of Outdoors in Western Mexico. More of his writing can be found on his website
Female-founded additive-free Ladydragón Craft Tequila has secured a listing with Fine Wine Sellers in the UK
Ladydragón Craft Tequila was created by JC Cortez and Heather Ann
The small-batch Tequila is produced from 100% pure agave in Amatitán
The female-led brand offers a range of Tequilas
is bottled at 38% ABV and is now available in the UK from Fine Wine Sellers at £68.99 (US$87) per 700ml bottle
The Tequila offers aromas of sweet roasted agave
joined on the palate by herbal and earthy agave notes
Ladydragón’s signature serve is mixed with soda water with a squeeze of lime and a maraschino cherry or red rose petal garnish
Cortez said: “We are very excited to launch Ladydragón Craft Tequila in the UK
This is a Tequila created by women for women
and we can’t wait to start sharing it with the world.”
Ladydragón is named after the Chinese zodiac sign of the dragon
corresponding to the year founder Cortez was born
The inclusion of ‘Lady’ in the name pays homage to co-founder Ann’s English heritage and represents the home of Ladydragón Craft Tequila in London
The label design features roses inspired by the vibrant flowers
the dragon silhouette on the bottle is surrounded by colourful flowers and butterflies
reflecting the Ladydragón philosophy of being ‘unapologetically feminine and empowered.’
the Ladydragón bottles are filled by women
reinforcing the brand’s commitment to empowering women throughout all process stages
and governance (ESG) initiatives and places these values at the company’s core
This month we shone a light on the Black-owned brands making waves in the industry
which has also been created to be a ‘Tequila for women’
Tequila brand Código 1530 has released one of the rarest and most expensive Tequilas on the market
The exclusive 13-year-aged añejo tequila is Código 1530’s first offering to be aged in a Cognac cask
Fully ripe agave and rock-filtered water were used in the making of this Tequila
Tasting notes include sweet vanilla with cocoa powder and cinnamon
Only 350 bottles of the spirit have been produced
it is one of the rarest Tequilas on the market
Co-founder Federico Vaughan said of the launch: “Our 13-year Añejo is in its own category
We are taking our already beautifully aged Extra Añejo
and finishing it in French Cognac casks for another 6 months
which gives it a truly unique and distinguished taste.”
Código’s latest creation comes boxed in locally sourced
It may be one of the most expensive Tequilas on the market, but click here to see which cities you can get the most expensive pint in the world
By Imelda GarcíaStaff Writer
actor and Texas native Matthew McConaughey has created his own brand with wife Camila
Pantalones Organic Tequila is a line of “super-premium organic tequila,” made with blue weber agave that promises to be smooth and flavorful
“The world doesn’t need another celebrity tequila, but tequila sure could use a kick in the pants. Pantalones Organic Tequila is the best thing we’ve made with our pants on,” said Matthew and Camila McConaughey in a press release
It’s a joke about the meaning of Pantalones
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This tequila will have three different products: Blanco
aged nine months with hints of sweet fruit and fresh oak; and Añejo
The agave used to make Pantalones Tequila is grown and cared for by 4th generation agaveros (agave growers) and produced in a certified organic family distillery in Amatitán
All tequila consumed worldwide comes from Mexico
which has the denomination of origin to produce the beverage from blue agave only
Hollywood celebrities have launched their own tequila brands
Kendall Jenner has 818 Tequila; George Clooney launched his Casamigos Tequila; Eva Longoria has Casa del Sol Tequila; Aaron Paul and Bryan Cranston have Dos Hombres Tequila; and in North Texas one of the most notable is Mark Wahlberg’s Flecha Azul. The actor has even has poured his tequila in restaurants in Dallas and Fort Worth.
CORRECTION, 10:15 a.m., Nov. 1, 2023: An earlier version of this story had a misspelling of the name Camila McConaughey.
She previously worked as a reporter for Al Día
the Spanish-language publication of The DMN
she developed most of her career in national outlets in México
Californian wine and spirits firm Trinchero Family Estates has moved into Tequila with the acquisition of Tres Agaves for an undisclosed sum
Trinchero Family Estates (TFE) has managed the sales
distribution and marketing for Tres Agaves Tequila through a joint venture
TFE said the acquisition is an important one for the firm as the Tequila category grows exponentially in retail
TFE’s chief executive officer and president
said: “Based on the tremendous growth in the Tequila category
we are excited about continuing our work on the brand
and we appreciate the support of founder Barry Augus and his team throughout the duration of our partnership
“We’re proud of what we’ve built – Tres Agaves has grown 10 times since we first started selling the brand eight years ago
and we know with the reputation and quality of this brand we can expect more success.”
the Tres Agaves range includes a line of Tequilas and cocktail mixers
Organic Bloody Mary cocktail mixers and Organic Agave Nectar
In March last year, Tres Agaves opened its first distillery in Amatitán
which enabled a production capacity of more than 600,000 litres annually
Tres Agaves Tequila will continue to be made in Amatitán
while the mixer production will also remain consistent
The brand is part of TFE’s spirits and speciality beverages division, which also includes Sugar Island Rum, Hanson of Sonoma Organic Vodka, Amador Whiskey Company and Trincheri Vermouth
TFE is the world’s second largest family-owned winery and the fourth largest winery in the US
The company’s portfolio includes more than 50 wine and spirits brands distributed in nearly 50 countries
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2021Photo: Travis Hartley Schneider Save this storySaveSave this storySave“YOU HAD ME AT PINK TEQUILA,” a glowing neon sign read behind the entryway bar in Behati Prinsloo and Adam Levine’s home in Los Angeles last Monday
the couple welcomed guests with a roaring fire and a deluge of tequila cocktails
these bottles could be mistaken for any run-of-the-mill Rosé
The brand is the latest project from the husband-wife duo
in addition to their day jobs as a world-renowned crooner and runway fixture
have developed this single-origin tequila with the help of the Real family
producers of tequila since 1942 in Amatitán
They join the ranks of celebrity tequila purveyors like Kendall Jenner
who famously sold their Casamigos empire for a staggering $1 billion in 2017
so to have all of our closest friends and supporters here with us this evening is so special,” Prinsloo
sporting a vintage Jean Paul Gaultier trompe l’oeil gown
“We haven’t been able to do it for so long due to the Pandemic
and to open our house tonight for the first time since we redid it is amazing.”
the home’s architecture and decor did their best to steal the show
the Clements Design ranch boasts near-priceless furniture
and Levine’s row of polished Grammy awards
It also includes a 12-seat dining room adorned with artwork by Richard Prince
but a larger space was needed for the evening’s crowd
which included Rachel Zoe with husband Roger Berman
the yoga studio was the only suitable space and for the occasion
and a row of handsome Calirosa bottles full of the darker
I don’t even recognize the room,” quipped Allison Statter
Guests dined on a menu of Levine and Prinsloo’s favorite dishes
including a little gem salad and wild-caught sea bass with braised fennel
and closed out the evening with a tasting of the rare aged Extra Anejo
“It’s Calirosa’s third offering and personally my favorite because I haven’t tasted a better tequila,” Levine toasted with cheers from the crowd
“But to be able to celebrate and share it with you all in our home is awesome
Mexico - October 2022 - From October 12 to 16
Delegates for Missionary Animation (DIAM) of America met in Amatitán to reflect on missionary animation on the continent
The meeting experienced some important points
including the analysis of the strategic plans of the DIAMs of the different countries
and other relevant documents of the sector
as well as the development of an operational strategic plan to work in a network in order to help the accompaniment of DIAMs
It should be noted that DIAMs have been meeting virtually for two years: this has helped provide support and recognition for the importance of networking
there was also an analysis of the current state and strategic plans of each province
spoke with a lecture based on the minutes of the General Council concerning the importance of the missionary charism in the Salesian Congregation
The talk inspired the participants to take new steps
Mexico - December 2023 - The Retreat for Rectors and Provincial Councils of the two Salesian Provinces of Mexico (Mexico-Guadalajara (MEG) and Mexico-Mexico (MEM)) was held from 1 to 7 December in the Bethsaida house in Amatitán
The following Salesians also took part in this retreat: Bishop Salvador Cleofás Murguía Villalobos
Bishop of the Prelature of Mixes-Oaxaca; Fr Guillermo Lugo and Fr Francisco Zárate; Fr Osvaldo Gorzegno
Delegate for the Salesian Family; and Fr José de Jesús Medrano
formator at the Postnovitiate in the Central American Province (CAM) in Guatemala
The retreat waspreached and directed by Fr Pascual Chávez Villanueva
and had as its central theme: being "educators and pastors of the young in today's world"
This space of personal encounter with God sought to "contribute to confirming the yearning and deep thirst we have for Him
in the vocation to which we have been called..
expressing it succinctly in the motto of our Congregation: Da mihi animas
The retreat ended with a Eucharistic celebration
Fr Chávez urged participants to continue cultivating a personal and authentic encounter with God and to work on a renewed personal life project
a tree was planted as a sign of the commitment to care for our common home
Mexico - March 2024 - From 3rd to 10th March 2024
the 30th anniversary celebrations of “CRESCO-America”
a specific formation community for Salesian coadjutors of the Salesian Provinces in America
organised by the current CRESCO community and the Province of Mexico-Guadalajara (MEG)
was also attended by 35 Salesian coadjutors who were formed at the centre in previous years
preached the Annual Retreat in the Amatitan house
He dwelt on the theme of the Salesian consecration of the Sons of Don Bosco and on the deepening of the gift of the canonisation of Artemide Zatti to the Salesian Congregation
a picnic was organized which helped to share their various formation experiences among the batches in the 30 years of CRESCO communituy
a commemorative event was held at the theologate in Tlaquepaque
during which a commemorative plaque was blessed and a reflection was shared on the form of the Salesian coadjutor in the Salesian consecrated vocation
also expressed his gratitude for the 28 years of presence of CRESCO in the Province of Central America (CAM) dedicated to the "Divine Saviour"
aanimated those days urging the participants to offer
the beauty of Don Bosco's idea of the Salesian coadjutor
exploring further its development and contribution to the contemporary mission
It was also a time of prayer for vocations to the Brotherhood
Salesians from numerous Provinces of America participated in the experience
Mexico – January 2024 - The local Social Communication (SC) Delegates and their teams met for the Social Communication Days in the Salesian Province of Mexico-Guadalajara (MEG from 9 to 11 January
reflect and foster ongoing formation in the field of SC and the Salesian mission
The programme focused on collaborative work
the development of critical thinking and the analysis of the communicator's work in different Salesian environments
The most important aspect of this meeting was the work done to specify and unify the SC criteria for the proper conduct of communication processes within the works and the MEG Province
The event was led by Salesian Brother José Iván Vega
Social Communication Delegate for MEG Province
assisted by Montserrat Cortés and Alejandro Corona
inviting participants to put people at the centre of communication
to give priority to meaningful listening and dialogue and to "give voice to those who do not have it
to be witnesses of the faith and to be educators in SC." In addition
a diagnosis of social networks was carried out and common criteria were developed for preparing the Province Manual
joint work was carried out to create a communication strategy
Mexico – April 2024 - The Salesian Province of Guadalajara
held its 2024 Provincial Chapter from 1-5 Apri in the Casa Betsaida in Amatitán Jalisco
The Provincial Chapter was attended by 51 Chapter members with voting rights
members of the Salesian Family and Salesians invited in order to accompany the discernment
and presented his report on the state of MEG Province in light of the indications of the recent Extraordinary Visitation
Fr José Luis Plascencia led the retreat on the first day and the Chapter Moderator
presented the material and dynamics for each of the sessions
The Chapter work focused on the 3 core areas of GC29
(ANS - Amatitán) - From Monday 3 to Friday 7 June there was the Third Formation Workshop for Planning and Development Offices and Salesian Vocational Training Centers (CFP)
a continental event that aims to guide the strengthening of the capacities of these bodies in the service of the Salesian mission
The meeting was promoted with the objective of sharing experiences
understanding common challenges and fostering networking
The previous workshops took place in September 2018 in Cochabamba
The meeting was attended by the leaders of various PDOs and CFPs from various countries of the Salesian regions of Interamerica and America South Cone
this workshop focused on the "Logical Framework" for international call for tenders
and on chain of impacts within the formation project
PDO representatives directed their efforts to learn how to develop
monitor and evaluate projects; while the people in charge of the Centers (PCP) were engaged in learning skills training via understanding the Salesian ecosystem
the different models of accompaniment and their practical application
The first day of work began with the Eucharist presided by the Superior of the Province of Mexico
who in his homily stressed the importance of “working as a network to better serve the recipients of the Salesian mission."
referring to the work that has already been developed
The Design and Development Offices are research
analysis and planning centers at the service of Salesian works and
The Vocational Training Centers are institutions in which formal technical qualification studies and work qualification programs are promoted mainly aimed at young people
The event brought together 80 people from 17 Latin American countries and 23 Provinces (18 of the Salesians and 5 of the Daughters of Mary Help of Christians)
five Salesian NGOs participated in various projects in Latin America: "Don Bosco Mondo" from Germany
"Salesian Missions" from the United States
"Jugend Ein Welt" from Austria and "VIS - International Voluntary Service for Development" from Italy
The workshop has fundamentally served to deepen the "Logical Framework" as a fundamental tool for participating in major international projects
as well as the chain of impacts and the monitoring and evaluation procedures
conducted the annual Retreat for the Salesian Brothers to commemorate the 30th anniversary of the foundation of the Regional Formation Center of the Salesian Brothers of America (CRESCO-America).
Mexico - July 2022 - The Rectors of the various Salesian communities and members of the Provincial Council of the Mexico-Guadalajara Province (MEG) met from July 10 to 15 in the house for Spiritual Exercises to participate in their annual formation week
The work focused on seeking greater integration between Rectors and Councilors
Most of the week was devoted to four tasks: the handover-receipt of documentation and reports between the outgoing and newly appointed Rectors
accompanied in this process by the Provincial
Filiberto González; the discussion that each Rector had with the Provincial and each Council member
which offered the Rectors indications to be considered as part of the governing protocol for the pastoral year about to begin; an in-depth discussion on the new Provincial Organic Project (POI)
with a view to its inclusion in the new community and educational-pastoral programs; the presentation by the Rectors of useful contributions for the next Provincial Chapter
after listening to and dialoguing with those in charge of vocation promotion in the Province
offering the Rectors a series of indications on how best to carry out their service to the Salesians and young people
Mexico - February 2017 - The Rectors and Provincial Council members of the Salesians in Mexico held their retreat from 12 to 18 February
The retreat was preached by Fr Juan José Bartolomé on the theme "The Compassionate Jesus." It was attended by 56 Salesians of the two Provinces of Mexico City (MEM) and Guadalajara (MEG)
The concluding Mass was presided over by Fr Timothy Ploch
who is making the Extraordinary Visitation to the MEG Province
Mexico - September 2022 - From 2 to 4 September the Provincial Animators of the Salesian Youth Movement (SYM) of the Mexico-Guadalajara Province (MEG)
met with the aim of reflecting on the journey of the Church
of the Salesian Congregation and of the Province
to offer better accompaniment to young people
tracing a path to be taken starting from the central options of the Provincial Staff project
which has been renewed and proposed for the 2022-2027 six-year period
The meeting was planned and organized by the Youth Ministry Office of the MEG Province: 42 animators who accompany the SYM and its associations were summoned - 32 attended in person and 10 online
the synodal work between consecrated and lay people engaged in the Salesian Mission was remarkable
The thematic axes were the document of the Pastoral Care of Mexico “La Ruta” (The Path) which proposes a formative path aimed at making adolescents know and experience the places where Jesus lived; the preferential choices of the POI
so that each association can live the “Salesian sacrament of presence”
reflect and improve their own evangelization strategies; the code of conduct of the Salesian educator; and the triennial planning of the pastoral activities of each association
Sam Slaughter is the Spirits Editor for The Manual
He can be found online at thesamslaughter.com and @slaughterwrites
He loves playing with puppies and enjoying a good glass of bourbon
USA Cycling Championships
Ablaze with Color
Mexico - October 2017 - From October 22 to 24
the meeting of the Provincial Delegates of the Salesian Family of the Interamerica Region took place
The event was co-ordinated by Fr Eusebio Muñoz
Delegate of the Rector Major for the Salesian Family
delegate for the past pupils of Don Bosco; Fr Pierluigi Cameroni
world spiritual animator of ADMA and Postulator for the Causes of Saints of the SF; Fr Joan Lluís Playá
Central VDB and CDB Assistant; and 26 representatives of all the Provinces of the Interamerica Region
the participants reflected on the reasons for being and feeling part of the Salesian Family founded by Don Bosco; and on the weaknesses
opportunities and challenges of working in this field
Mexico - October 2017 - The meeting of the Provincial Delegates for Youth Ministry of the Interamerica Region takes place from October 17 to 21
the meeting focuses on the Reference Framework of the Salesian Youth Ministry
a tool that guides the pastoral action of the entire Salesian Congregation
Mexico - April 2019 - The Provincial Chapter of the Salesians of Mexico-Guadalajara (MEG) was held April 22 - 27 on the theme: "What Salesians for today's youth?"
which was composed of 63 people and several lay guests
After gathering information on the theme of the GC28
with the contributions of each Salesian and community
the participants in the Provincial Chapter formulated the proposals that will be transmitted to the GC28 regarding the three main nuclei derived from the central theme: "Priority of the mission with the young"
"The profile of the Salesian today" and "Mission shared between Salesians and laity"