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As a newbie to Mexico on one of my first trips to Oaxaca I was captivated by huge swaths of cloth almost entirely covered in embroidery
I know the time and torn-up fingertips necessary to do this kind of needlework
This was how I met Tenango embroidery for the first time
I assumed that this cloth I saw was from Oaxaca
given the location of the market and the state’s reputation for handcrafts
Tenango embroidery isn’t from Oaxaca at all but from a small region on the Hidalgo-Puebla border
home to an Otomí (or hñuhñu) community largely unknown to the rest of Mexico and completely unknown to the world
Tenango folk art is named after Tenango de Doria
a municipality in Hidalgo right on the border with Puebla
Otomí artisans practicing this craft can be found further afield in both states
While some artisans make and embroider ready-to-use items like shirts
others simply embroider raw cloth for sale
This region is part of the Sierra Madre Oriental
a rugged mountainous area that receives significant rainfall because of its proximity to the Gulf of Mexico
images of which dominate Tenango embroidery
with roads on steep mountainsides often getting washed out
but the isolation the terrain provided helped protect Otomí heritage over the centuries
and several pre-Hispanic religious beliefs survive
The Otomí are one of Mexico’s larger indigenous communities
they are scattered in communities in eight states and Mexico City
There are cultural differences among Otomí groups
with Tenango embroidery done only in eastern Mexico
simplified from what had been done here for centuries
drought decimated the subsistence agriculture of the area in the 1960s
and locals needed a new form of income to survive
The original idea was to make the traditional blouses with pepanado embroidery
but they are too time-consuming and would drive the price too high
So embroidery floss is instead drawn back and forth over the area to be colored in
with almost all the floss on the visible side
stitches are arranged in stripe-like patterns
Design elements are highly stylized — static flora and fauna inspired by both domestic and wild plants and animals such as chickens
The figures are not meant to be realistic and are often done in bright colors such as yellows
but Tenango’s economic success means that a few men have picked it up as well
Although the style is less involved than pepanado
A good bedspread can take up to six years to make
such embroidery does not bring in very much money
The worst off must rely on selling to traveling middlemen who sometimes obtain pieces only by bartering food
Some embroiderers can do better because they bought sewing machines
This allows them to create finished products such as clothing items
which fetch better prices than embroidery on cloth alone
Although the designs have not changed much since the 1960s
the range of products it is found on has widened
now including many modern clothing items and even footwear
Traditional and nontraditional products can be found for sale in most parts of Mexico
especially in tourist areas — everywhere from street markets to luxury shops
state and local authorities have attributed Tenango embroidery to a woman named Josefina José Tavera
who lived in the community of San Nicolás near Tenango and died in May
she invented it because in 1960 she was a single mother who needed money to care for her children
She drew the animals and plants around her
embroidered them and began selling in Pahuatlán
Since it was never registered with trademark authorities, it is folk art under Mexican law. Foreign designers such as Carolina Herrera and Hermès have used the designs in some of their product lines, with controversies arising as late as 2019
especially those done by indigenous groups
prompted the Mexican government to change the law to require those using such designs to identify them as such
There are a few Otomí artisans and businesses that have worked to take advantage of interest in these designs
including on modern clothing and home items
One of these is Tonani Lirio de los Valles
The business is in the regional commercial city of Tulancingo, Hidalgo, but the family that runs it is from the Tenango region. They design clothing and home items and work with up to around 100 embroiderers from their home region when business is good. They have a Facebook page and are listed with the prestigious Feria Maestros del Arte in Chapala
One artisan who does the embroidery style on more traditional objects is Inocencio Pérez Iturbide. His fine work has caught the attention of the prestigious Feria and is included in their online catalogue
One unusual fusion of local crafts is wall hangings that combine embroidered panels with locally made amate bark paper. Work of this kind is made by artisans such as Leobardo Espíritu Rocha and worth a look
Leigh Thelmadatter arrived in Mexico 17 years ago and fell in love with the land and the culture. She publishes a blog called Creative Hands of Mexico and her first book, Mexican Cartonería: Paper, Paste and Fiesta, was published last year
Her culture blog appears regularly on Mexico News Daily
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Mexico’s Culture Secretariat is jealously guarding traditional Mexican designs from being used by international fashion brands
Culture Secretary Alejandra Frausto sent a letter Friday to the French brand Louis Vuitton over the latter’s use of indigenous Mexican patterns for a very expensive chair
The letter notes that in Vuitton’s collection Dolls by Raw Edges
one particular chair uses embroidery patterns that are intellectual property of the indigenous Otomí community of Tenango de Doria
Frausto asked if Louis Vuitton tried to contact the community and if it has their permission to use the designs
“Each piece is unique and unrepeatable,” the letter reads
it is the result of the continuity of the work of many generations who transmit knowledge
uses embroidered images of multicolored animals which are typical to Tenango de Doria
the chair had been taken down from Louis Vuitton’s website and social media pages
Frausto invited the French company to work with the indigenous communities to agree on “direct and concrete benefits for all parties” and “give the communities the recognition they deserve.”
In June, Frausto sent a similar letter to the brand Carolina Herrera over its collection Resort 2020
which the culture secretary said constituted cultural appropriation of indigenous designs
Resort 2020 was inspired by Mexican handicrafts and seeks to evoke a sunrise in Tulum
Frausto’s letter to Carolina Herrera asked for “an explanation of the use of indigenous designs and embroidery,” the origin of which
Carolina Herrera creative director Wes Gordon said the collection sought to respectfully pay homage to the “brilliant and diverse handicraft work” of Mexico and celebrate the brand’s Latin American origins
Source: Univisión (sp)