According to early users, the features of the Azurion system—a new imaging system recently released by Philips—make for a “better, safer and faster” workflow, with one centre reporting a 16% improvement in total lab time and 26% improvement in procedure time.
Marco van Strijen (St Antonius Hospital, Nieuwegein, the Netherlands) presented his centre’s first-hand clinical experience with the next-generation imaging system at the Live Interventional Neuroradiology and Neurosurgery Course (LINNC; 13–15 June, Paris, France).
“The Azurion does not stand by itself, there has been over a decade of continuous innovations that have led to the development of the current system. The question is always: how can we improve even further? And the answer this time was to place focus on workflow innovation with the patient experience at the centre and to look at efficiency and integration of workflow in the angio-room,” van Strijen explained.
His centre has been using Azurion now for 10 months. Of the new features available with the next-generation system, van Strijen focused on those that have helped to streamline procedures and improve the efficiency of the workflow. In particular, he mentioned the additions of Procedure Cards, FlexVision Pro, Zero dose positioning, integrated workflow, personal work space and instant parallel working.
Another new feature associated with the Azurion is FlexVision Pro, which allows flexible viewing of the control in the exam room and allows the user to display multiple images from a variety of sources within the angiosuite in a custom set of layouts to support the different types of procedures. Also, with the Procedure Cards, it allows the user to select automatic custom templates with each different procedure. In this way the user can achieve a highly efficient workflow.
“On top of this, we store the most commonly used specialised materials in dedicated carts which can be easily restocked from our storage department and then brought to the room and used for specific procedures,” he explained.
The preliminary results for workflow improvement since introducing a completely new system in the angiosuite indicate that the centre was able to improve total lab time by 16%, and improve procedure time by 26%.
“I am glad to conclude that the new Philips Azurion system provides the tools for a better, safer and faster interventional radiology system workflow. This is possible due to the integrated tableside controls, the ability to use parallel working and the integration of the personal work space that are of great benefit to the operator,” van Strijen added.
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Dutch technology provider Sensoterra and Australian LoRaWAN network operator NNNCo announce a partnership to bring affordable soil moisture monitoring to farmers in the Asia Pacific region
Sensoterra offers hardware as well as software for wireless soil moisture sensor solutions
Their soil moisture sensors use LoRaWAN (Long Range Wide Area Networks) to connect to the internet
also referred to as the Internet of Things (IoT)
To empower farmers and agricultural organisations in the AsiaPac region to make data-driven land management decisions and reduce water consumption, the company is now teaming up with Australian NNNCo (National Narrowband Network Co)
“NNNCo is providing local warehousing of our LoRaWAN AS frequency in Australia
Together we can provide connectivity and support for customers in the region
helping to unlock the potential for smart city and AgTech adoption
NNNCo will be able to offer both our single depth and multi depth sensors”
Sensoterra is already helping farmers across Europe and the US to track soil moisture levels in a wide variety of crops. The low-cost soil moisture sensors are not only sold directly, but also to partners who incorporate the sensors in various solutions including those of CNH Industrial/ AgXtend and Lemken
The company was founded in 2014 and is based in Amsterdam
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Marcus Reedijk is both founder and managing director of European Tyre Distributors B.V
a company specialising in the import of Chinese tyres for the European market
and anyone visiting its offices can’t help but notice when driving down the Strijener Industriestraat that the road is lined left and right by enormous warehouses belonging to various companies that all bear the name Reedijk
These companies are the product of an extraordinary “tyre family dynasty,” and each has a history that in some way involved Marcus Reedijk at some point in his 45-year tyre industry career
even if he’s no longer personally associated with them today
Reedijk is still actively involved in the industry through his activities at ETD
however he is working towards a time when he will take a more passive role
“We now want to intensively focus upon strengthening and further building up the Leao commercial vehicle tyre brand’s market position,” the managing director told Tyres & Accessories
“Then in several years’ time I will be able to step back from day-to-day operations.”
Although the “tyre thoroughbred” has been self-employed for the last 41 years
He prefers to remain in the background and pull the strings
His corporate philosophy could thus be described as ‘understated’
Marcus Reedijk is something of a pioneer; he first did business in Taiwan during the 1970s before extending this to Thailand and other countries
and was an early arrival in the People’s Republic of China
Several tyre brands that nobody today would associate with him were first brought to Europe by Marcus Reedijk
While a tour through the well-stocked ETD warehouse reveals the presence of numerous brands
such as (car-like) trailer tyre label Security and the Taifa radial and cross-ply agricultural tyre brand
Reedijk – who has seen the inside of more Chinese tyre factories than most tyre industry professionals – comments that “in light of the enormous steps forward in quality made by Shandong Linglong Rubber (the Leao brand’s manufacturer is currently the third largest tyre maker in China and estimated to be in 18th place globally) I see great potential for Leao in Europe.”
Part of the European growth strategy for Leao is Wolfgang Lüttschwager
who supports the marketing of the brands ETD deals in – and in doing so draws upon many years of wholesaling experience
it is pleasing to see how substantially our customer base in Europe has grown,” says the German tyre industry veteran
“People do business when they understand and trust each other
and face-to-face contact is an important aspect of this.”
Marcus Reedijk sought a new challenge after selling his Reedijk Banden Import B.V
(RBI) business to Van den Ban in spring 1999
Although European tyre Distributors already existed as a company
it really only came into its own at the start of the new millennium after switching solely to container business and declaring itself a “specialist in tyres from China,” particularly
commercial vehicle tyres (the company distributes the Event car tyre brand
however the managing director only briefly mentions Event during our conversation
referring to the brand “a subject in its own right”)
ETD is the European importer of its truck and agricultural tyre lines
and also imports some earthmover and industrial tyres
All Leao tyres in the ETD portfolio are radials
ETD has neither an ambition to compete with the major
in contrast with some other Asian suppliers
wish to enter the original equipment business – the company doesn’t have the staff for that
“And we are realistic enough to realise that within Europe
the major tyre manufacturers are not simply going to hand over any further market share to Chinese tyres.” It isn’t possible to be the cheapest with Leao as the product is simply too good and developed with the European market (including the tyre label) in mind
and the portfolio has been built up to include a very complete range of truck and bus tyres
but is by no means a low-budget brand of questionable provenance or a brand lacking a marketing plan and strategy
the affordable alternative” should pay dividends for everyone
and for this reason ETD’s model excludes intermediaries
As a supply chain becomes longer more people want to profit from it
ETD aims to provide the most direct route from China to efficient distribution partners
Overheads are kept low at ETD and the company doesn’t want an “army of expensive field staff” that must be correspondingly remunerated in return for doing a good job
sales manager Jeannette Bertolin and Anne Marie Hartmanns
are both multilingual and communicate with customers throughout Europe
can answer every enquiry immediately and ensure that orders are quickly processed
ETD is so streamlined and well-placed that the company
can offer very good prices for those wanting entire containers or large volumes
and can also offer good prices to those only requiring smaller quantities
And another unique asset benefitting ETD is an eight-person branch in Weihai
in China’s Shandong Province – directly where the tyres are made
Marcus Reedijk jokingly refers to himself as a “savings bank” for financing the company’s inventory
All these years in the tyre industry has paid off for him
And his latest role as direct mediator between tyre factory and dealer should not only pay off for him alone
but rather for all involved and also for the Leao brand
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com