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ROMANIA: Haier Europe is set to open a new €70m domestic refrigeration production facility in Romania – its first in the EU
With production expected to start in late spring
the new facility will manufacture Haier’s three brands – Candy
The factory will have 63,000m2 floor space on a total land of 130,000m2
located in the Allianso Industrial Park at Aricestii Rahtivani
It will employ nearly 800 people – at full capacity – for an expected production of 600,000 units after 2022
The factory design will allow an expansion up to 1 million units at full capacity
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The factory will be a boost for the local economy as most of the raw materials and logistics services will be sourced from within Romania
and most of the people employed directly and in subcontracting companies will be local
The process of issuing the necessary permits and authorisations has been initiated
and stone wool production is expected to begin in 2019
This investment will enable us to better support the Romanian government’s efforts to increase fire safety and energy efficiency in the country’s buildings
We encourage the government to continue working with EU member states on the Fire Information Exchange Platform and other initiatives to further improve fire safety regulations
As the world’s leading manufacturer of non-combustible stone wool products
we look forward to sharing with the government
and other stakeholders the knowledge and expertise we have built up during our 80-year history in making buildings more comfortable
Senior Vice President in the ROCKWOOL Group commented
“We have been supplying our Romanian customers with high quality insulation products and services for almost 20 years
this new factory will allow us to deliver even higher levels of support in Romania as well as nearby countries
We’re excited to become part of the local community in Prahova and Romania
Invest Romania and the authorities in Prahova County and Aricestii Rahtivani for the very good support and collaboration on this investment project,” Rafael Rodriguez
Managing Director of ROCKWOOL South Europe also added
The announcement is a follow-up on the ROCKWOOL Group’s 24 February 2017 statement announcing its intention to purchase land for capacity expansion in the United States
It has a capacity of approximately 45,000 tonnes per year
being the largest profile unit in our country
The factory is located on a 30 hectare plot of land
in the Ploiesti West Park industrial zone in the town of Aricestii Rahtivani
Romania being one of the largest insulation markets in Europe
About 150 people work in the Rockwool factory
the total number of Rockwool employees in Romania should exceed 170 people
the factory should bring in another 300 jobs in services and logistics
Regarding the range of locally made products
the Rockwool factory in Romania will deliver complete solutions for the insulation of facades
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Haier Europe stated that construction of the first Haier refrigeration production facility in the EU is proceeding according to schedule, with production expected to start in late Spring 2021. This large investment project exceeds EUR 70 million. The factory will have 63,000 square meters floor space on a total land of 130.000 square meters, located in the Ploiesti West Park Alinso Group at Aricestii Rahtivani
The production facility will manufacture best-in-class refrigerators
both built-in and freestanding for Haier Europe’s 3 brands – Candy
Hoover and Haier – with a focus on connectivity and preservation
The new factory will employ nearly 800 people – at full capacity – for an expected production of 600,000 units after 2022
will allow an expansion up to 1 million units at full capacity
ʺWe are happy to have chosen Ploiesti for our first cooling production facility in the European Union
This project will make Romania a strategic hub for Haier Europe and will play a key role in its strategy to become one of the top 3 leaders in the industry by 2023
we are confident this facility will be a first-class project that effectively shows our ‘zero distance to consumers’ philosophy,ˮ says Alessia Ianni
Cooling Technical Operation Director at Haier Europe and Managing Director at Haier Tech Romania
The Romanian plant will be a world-class facility featuring premium production processes brought by Haier’s advanced R&D
technology and efficiency will enhance Haier’s ability to serve customers in the region
This key project represents a strategic pillar in the leadership’s consolidation path of the company in the refrigeration segment worldwide and in the execution of Haier Europe’s vision to become the first choice for consumers for smart home
Haier Europe is part of Haier Smart Home
the number one group globally in home appliances and among the Fortune Global 500 Companies
Listed on the Shanghai Stock Exchange (SHA: 600690) since 1993
Haier Smart Home is present in all 5 continents with 25 industrial parks
10 research and development centers and approximately 100,000 employees
With an operating revenue worth 25 billion Euros in 2019
the company’s global sales network covers more than 160 countries
Haier’s vision is to become the global leader in IoT for smart home appliances
Haier Smart Home is the first Chinese company to enter the D-Share Market of the China Europe International Exchange (CEINEX D-Share Market) in Frankfurt in October 2018
with the aim to promote the brand and support its business growth internationally and in Europe
where the company counts on successful brands such as Candy
The company’s European headquarter is located in Brugherio (MB)