After introducing its first wines in June 2010
Viticola Corcova has launched a premium collection under the Dealul Racoveanu (the Racoveanu Hill) label
Pinot Noir and Chardonnay from the 2009 production
a premium Syrah variety was launched last year
As with its already launched mainstream varieties
the premium wines will mostly be sold through horeca with prices ranging from RON 80 to RON 150 in restaurants
told BR that despite the economic slowdown
the premium wine market had grown in the past year
I see a lot of people turning to quality wines and this is a very good thing
a lot of young people are showing interest in finding out more about wine
They are learning that wine is more than a simple beverage
The trend is definitely positive but we have to continue to promote wine
About EUR 4 million has been invested so far in the company
Romanian Serban Damboviceanu and Frenchman Michel Roy
The two met in France while working for the Edouard Leclerc retail chain
In 2005 the company bought more than 50 hectares of land on the grounds of the former Corcova State Agricultural Enterprise (IAS) in Mehedinti county
The location has been planted with vines since the 15th century
and in the interwar period it was the property of Prince Anton Bibescu
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