Adgully has consistently celebrated and acknowledged the accomplishments of women entrepreneurs and leaders in various sectors
focuses on highlighting extraordinary women achievers in the Media & Entertainment
we aim to explore how women leaders adeptly manage their teams and overcome challenges in the dynamic landscape of their respective industries
Joita Sen is transforming the face of Indian jewelry
With a sharp business acumen honed by an English literature degree
From conceptualizing the trendy Gossip line to launching premium D’Signia stores
Sen’s passion for innovation is unparalleled
Her strategic mind has propelled Senco to the pinnacle of the industry
garnering prestigious awards and a loyal customer base
there’s a compassionate woman committed to empowering women and educating the youth
delves into her journey since she joined the company after her marriage to Suvankar Sen
She also speaks about women empowerment in India and her small role in it
the Do’s and Don’ts for women aiming to break through the glass ceiling in traditionally male-dominated industries
Could you share some highlights of your journey over the past decade in jewellery design and marketing at Senco Gold & Diamonds
After completing my Master’s degree in English from Presidency University and graduating from St Xavier’s College
I commenced my entrepreneurial journey with Senco Gold and Diamonds in 2009
I have been fortunate to experience a journey filled with continuous learning
all of which have been marked by significant milestones
I can discern a roadmap that has evolved over the years
My journey really began with immersing myself in the intricate art of designing and understanding the manufacturing process of jewellery
This hands-on experience equipped me with valuable insights
which eventually led me to venture into the realm of marketing
It was in this domain where I focused on creating brand value and establishing effective communication channels with our esteemed customers
allowing me to leverage my expertise in a dynamic and engaging manner
Senco Gold & Diamonds has a rich legacy
How has the brand’s journey been over the years
How has it evolved over the years to meet changing consumer preferences
I observed a significant presence of college students accompanying their mothers to our stores
It became evident that this demographic had a strong preference for silver and fashion jewellery
I made the strategic decision to launch ‘Gossip’
a brand dedicated to catering to all age groups
a sub-brand specifically designed to offer fine jewellery for everyday styling targeted at a younger working women demographic
who would not only style in fine jewellery
but also invested in little luxuries that are sustainable and timeless
I am proud that campaigns like ‘Bangle Utsav’
and ‘Shristir Utsav’ have received high praise for their emphasis on celebrating heritage and legacy and women power
we conceptualized and spearheaded the launch of Senco D’signia
a sub-brand that delivers a wide range of premium wedding collections
One of the most significant milestones was achieved when we successfully launched the IPO of the company
This IPO stands out as the most successful in the history of our jewellery industry
marking a remarkable achievement for our company and reaffirming our position as a leader in the market
You’ve been instrumental in launching brands like Gossip
and how have they impacted the company’s growth and market presence
Our inspiration for launching brands like Gossip
and Sennes stemmed from a desire to diversify our portfolio and cater to the evolving tastes of our customers
By offering unique and stylish jewellery options
we aimed to meet the varied demands of different market segments
These initiatives have significantly boosted our company's growth and market presence
Each brand has resonated with its target audience
from trendy and fashionable pieces to elegant and timeless designs
contributing to our reputation for quality and innovation in the jewellery industry
This strategic diversification has been instrumental in driving our overall success
Sennes is a complete luxury product line that aims for nothing but the finest quality
which would be a valuable investment for customers
completely homegrown by a brand that stands as a testament to 85 years of legacy
lab-grown finest quality certified diamond jewellery under the brand Sennes
What are some of the current trends that you have observed in the jewellery sector
and how is Senco Gold & Diamonds adapting to these trends
The world of jewellery purchasing has undergone a rapid transformation
driven by the omni channels and experience of online shopping
discerning consumers no longer simply seek out precious gemstones; they also place a high value on the artistry and meticulous craftsmanship that goes into creating each piece
While the surge in online shopping for fine jewellery is undeniable
the role of physical retail experiences remains crucial
especially when it comes to substantial purchases
Although individuals often explore a wide array of designs online
they tend to defer their final decision-making until they have visited brick-and-mortar stores and examined the designs in person
experience the delight of shopping in person at store and connect with brand at ground level
there is a rising interest in traditional and regional jewellery designs such as filigree
which are capturing the attention of consumers seeking unique and culturally influenced pieces
What are the foremost attributes that women leaders in today’s business ecosystem must possess to thrive
I believe that creating a team that shares our common goals and values is essential
It involves fostering a shared vision to develop a collaborative environment where each member fully understands and contributes to our overarching mission
It’s important to have two-way communications with mutual respect and put across your points with calculated measures and absolute convictions
Through showcasing the potential of innovative strategies and ethical practices
I navigated discussions with unwavering determination
This approach not only strengthened the team’s dedication to our values
How do you maintain a balance between your career goals and family responsibilities
Are there instances where you had to prioritize one over the other
I prioritize instilling a strong work ethic within my team and we multitask efficiently during work hours
This approach enhances overall productivity
as taking breaks when needed keeps me sharp and prepared for increased workloads
but also make a conscious effort to prioritize family whenever possible
striking a balance that fosters both professional success and personal well-being
What are some upcoming initiatives or projects at Senco Gold & Diamonds that you are particularly excited about
we aspire to showcase the craftsmanship and cultural richness of Bengal artistry nationally
fostering a global appreciation for our heritage
This approach reflects our commitment to both local roots and national aspirations in the coming year
my commitment extends to social responsibility
I also champion inclusivity by actively hiring from the LGBTQIA+ community
their perspectives enrich our teams and enhance our brand and credibility
I also spearhead initiatives for acid attack victims throughout the year
and technological advancements remain pivotal in shaping our future trajectory
As a member of the Entrepreneurial Development committee at BCC and through initiatives at Senco Gold Diamonds
I have been actively involved in supporting women’s empowerment through my roles on the Entrepreneurial Development Committee at BCC and initiatives at Senco Gold & Diamonds
My efforts have focused on developing programs that provide training
and resources to aspiring women entrepreneurs
enhancing their business acumen and leadership skills
and advancing women by offering continuous skill development and creating a supportive work environment
These initiatives have resulted in a significant increase in successful women-led businesses at BCC and have contributed to a more diverse and innovative workforce at Senco Gold & Diamonds
This has driven organizational performance and reinforced our commitment to gender equality
What do the accolades and global awards mean to you personally and professionally
How have they influenced your approach to leadership and innovation
Being honoured with the ET Inspiring Women Leader-2023 and the XIA Global Award 2023 carries immense personal and professional significance
These accolades serve to validate the sustained commitment
and resilience while also signifying the steadfast support of my family
they reaffirm my dedication to leadership and innovation and inspire me to continually pursue excellence and challenge conventional norms
they accentuate the pivotal role of inclusivity
they significantly influence my strategic approach toward effecting a meaningful and lasting impact within my professional domain
what are the key Do’s and Don’ts for women aiming to break through the glass ceiling in traditionally male-dominated industries
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Revealing the plans of Nihar Naturals for its Durga Puja campaign and how it attempts to connect with consumers
highlights the vital link between preparation and celebration.”
She highlights that “Durga Puja isn’t just a festival; it’s an emotion; it’s a transformative season
especially for women who start their preparations weeks ahead.”
emphasizing that ‘Preparation Makes You Stand Out.’ This aligns with our promise of promoting healthier hair through regular oiling
empowering women to celebrate confidently and stylishly.”
Joita Sen states that Senco Gold & Diamonds is excited to celebrate Bengal’s rich cultural heritage through their campaign
“we honor not just the festival but also the inner beauty and strength of women
we highlight the significance of Durga Puja and its relevance in every Bengali’s life
and deep emotions tied to the celebration.”
and Swastika Dutta—represent diverse facets of women
each embodying inner strength and beauty,” she continues
collaborations with social media influencers
Aparupa is more than just jewelry—it’s a tribute to feminine power and a testament to the enduring spirit of Shakti,” emphasizes Sen
“Festivals are a time to celebrate the bonds we cherish
and our new festive campaign beautifully captures the warmth
and spontaneity that make these moments so special.”
He reveals that Celio’s goal was to “tell a story that resonates across India
while honoring the unique cultural nuances of Bengal and Andhra Pradesh-Telangana
“The campaign also reflects the vibrant energy and spirit of the festive season
inspiring consumers to express their unique style
where we connect with consumers through all major digital touchpoints
supported by on-ground and in-cinema activations to ensure comprehensive reach and engagement,” adds Rajan
Highlighting the distinct approach of the Durga Puja marketing strategy compared to the brand’s broader marketing plans and product launches
“While our festive marketing encompasses various occasions
Durga Puja holds special importance for us
Our campaign emphasizes the festival’s cultural and emotional significance.”
Senco Gold and Diamonds has a prime opportunity to engage consumers in West Bengal through a strategic media mix that resonates with the festive spirit
as many shoppers seek new gold and diamond pieces for the celebrations
“By showcasing attractive discounts and special promotions
Senco can drive significant foot traffic to its stores
Senco can tailor campaigns to emphasize the intricate craftsmanship and cultural significance of its pieces.”
Sen goes on to highlight the special offers and launches by Senco for Durga Puja
“We’ve introduced exclusive offerings
including four distinct design segments: Modernized Gold Choker
and Swastika Dutta – represent the diverse personalities of Bengali women
including a musical video and social media campaigns
reinforcing Senco Gold & Diamonds’ connection with Bengal’s culture and heritage.”
Rejoy Rajan explains that “We have focused on two culturally rich markets
West Bengal and Andhra Pradesh and Telangana
“is our way of strengthening our bond with the people in these regions
ensuring that Celio becomes an integral part of their festive celebrations
Our goal is to offer trends that resonate with the festive spirit
everyone can find their perfect look with us
we’re inviting everyone to embrace the joy of the season and celebrate in style by Doing It Your Way—like Celio stands for.”
“We have showcased a range of festive designs and collections in this campaign
which are just a glimpse of what’s to come
with more exciting trends awaiting discovery
This is our way of ensuring that Celio is synonymous with celebration and self-expression,” adds Rajan
Touching on the role of social media in amplifying the Durga Puja campaign
Somasree Bose Awasthi emphasizes that these platforms are essential for strengthening the brand’s connection with its consumers
“We’ve implemented a fully digital strategy
collaborating with Anandabazar.com for a six-week campaign featuring renowned Bengali actresses Priyanka Sarkar and Darshana Banik as they share their Pujo preparation rituals
supported by nine influencers with a reach of over 15 million
we aim to expand our brand’s visibility and engage with our audience on their favorite platforms,” Awasthi adds
Joita Sen underscores that social media platforms play an instrumental role in amplifying the Durga Puja campaign and help in reaching a wider audience to engage with the community in a meaningful way
“Through creative storytelling and visual content
we can showcase the beauty and significance of Durga Puja to a global audience
keeping the essence of the festival intact while embracing modern digital trends,” she says
Senco Gold & Diamonds is proud to present our Aparupa and Pehchan campaigns
both of which shine a light on empowerment and individuality
Aparupa celebrates the inner strength of women through exquisite traditional and contemporary jewelry
while Pehchan highlights the uniqueness of personal style and identity with exclusive collections
we honor cultural authenticity and sustainability
These campaigns not only connect with Bengali women by celebrating their heritage but also empower them to express themselves
making this Pujo a truly unforgettable experience,” states Sen
we primarily leveraged social media to drive awareness and engagement
Social media platforms play a crucial role in amplifying our Durga Puja campaigns by providing direct access to our target audience
allowing us to connect with them in real time,” highlights Rejoy Rajan
Discussing the brand’s approach to festival marketing
“At the core of our strategy is consumer-centricity and contextual marketing
creating an emotional connection that drives both engagement and loyalty.”
“We are integrating Senco Gold & Diamonds into Durga Puja rituals and celebrations through immersive campaigns like Aparupa
showcasing Bengal’s cultural heritage
Our stores transform into vibrant spaces with traditional decorations
complemented by cultural events and workshops partnering with local artisans.”
we launched our Gossip Collection campaign
which showcased our festive collection under the Gossip brand of fast-moving
The campaign was a celebration of style and affordability
aimed at modern women seeking versatile designs for every occasion.”
“We also marked a significant milestone with the opening of our new Everlite showroom at Belgharia in North 24 Parganas
bringing our exclusive range of lightweight jewelry closer to our customers
These initiatives were a testament to our commitment to making fashionable and accessible jewelry a part of everyday life.”
“While partnering with pandals and community events would have been exciting for Celio
we chose to stand out amidst the on-ground clutter during Pujo by focusing on a digital-first campaign
This approach aligns better with the evolving media consumption habits of our audience
we’ve received a highly positive response to both campaigns
and they continue to garner the attention we aimed for
reaching the right audience effectively,” concludes Rajan.
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Agency for International Development in Washington on Monday
before congressional Democrats held a news conference there
putting him in the position to unilaterally cut off federal funding to disfavored programs and setting off accusations that the U.S
is about to descend into a constitutional crisis
He previously served as an equity-markets reporter in New York
Metrics details
Several vaccines against COVID-19 use nanoparticles to protect the antigen cargo (either proteins or nucleic acids)
increase the immunogenicity and ultimately the efficacy
The characterization of these nanomedicines is challenging due to their intrinsic complexity and requires the use of multidisciplinary techniques and competencies
The accurate characterization of nanovaccines can be conceptualized as a combination of physicochemical
This will help to address key challenges in the preclinical characterization
will guide the rapid development of safe and effective vaccines for current and future health crises
and will streamline the regulatory process
commercially named Comirnaty) highlighted the need for additional analysis of the capped-intact RNA measurement
truncated and/or modified mRNA species fate
assessment of lipid-related impurities and biological characterization to give a complete evaluation of the clinical performance
These aspects are of particular importance in emergency situations in which the time period for vaccine development and production is extremely critical
NVs bring the hope to reduce and/or avoid carrier immunogenicity
and to permit an efficient prime–boost strategy with the same carrier
which can be used for the further dose administration of a COVID-19 vaccine (as it is for annual influenza) in response to the emerging variants or to exploit the same NC in vaccines against other pathogens
To design vaccines able to induce an optimal response
it is essential to optimize their immunogenicity without enhancing reactogenicity
a commonly shared characterization strategy is important during the preclinical development and would also help regulators to better and faster assess the product efficacy and safety
Schematic representation of different NPs used for mRNA
structural lipid (distearoylphosphatidylcholine
formulated with neutral lipid and the proprietary fusion-associated small transmembrane (FAST) proteins or with polymeric poly(lactic-co-glycolic acid (PLGA) NPs
whereas protein-based NVs use nanoemulsion formulations
Matrix-M and MF59 (oil in water emulsion of α-tocopherol
or virus-like particles (chimeric multimers of proteins and phospholipids self-assembled to mimic the viral structure)
(1) Inductive phase: IM NV administration induces an inflammatory cytokines release and immune cell recruitment (for example
process and load the antigen on MHC molecules
(2) Antigen-loaded APCs and free NPs (<250 nm) move through the lymphatic vessels to the draining lymph nodes
where subcapsular sinus macrophages uptake the free NPs and present them to B cells
(3) Migratory DC present antigens to the T cells
which differentiate into effector T helper or T cytotoxic cells
(4) Activated T helper cells move to the T/B zone border and interact with antigen-specific B lymphocytes
T cells drive the formation of a germinal centre for B-cell maturation
Some of the B cells differentiate into plasma blasts
whereas others differentiate into long-lived plasma cells and memory B cells
(5) Activated immune cells leave the lymph node and enter the bloodstream
(6) Effector phase: activated immune cells exit the bloodstream and exert their effector function
Plasma cells secrete antibodies and activated cytotoxic and helper T cells carry out cell-mediated responses
Antigen-specific memory B and T cells can be reactivated upon pathogen encounter
leading respectively to antigen-specific antibodies production and killing of the infected cells
Schematic overview of NV-processing and antigen-presentation pathways by APCs
mRNA cargo embedded within ionizable lipid NPs (upper right) enters the cell via the endosome and as the endosome maturates
pH reduction induces the protonation of the lipid (lipid changes colour from light to dark pink)
The interaction of the positively charged lipids with the endosomal anionic lipids alters the membrane stability and induces fusion and the release of the mRNA payload into the cytoplasm (endosomal escape)
Ribosomes translate the mRNA into proteins
which undergo proteosomal degradation and loading onto MHC-I and/or MHC-II for antigen presentation
Some of the mRNA molecules can be sensed by innate immune sensors (Toll-like receptors and retinoic acid-inducible gene I (RIG-I))
Proteolipid and polymeric NPs (upper left) deliver the DNA payload through the fusogenic FAST protein or by means of electroporation
DNA enters the nucleus and undergoes nuclear transcription; the newly synthetized mRNA exits the nucleus and is translated into protein
Nanoemulsions and virus like particles (left) enter the cell
and proteins are directly processed within the endosome and exposed onto MHC-II
Transporter associated with antigen processing protein complex
The characterization of NVs is intrinsically different from that of the ‘traditional’ vaccines or from nanomedicines; the NC generally contains several components
the cargo is often a complex biological molecule and the AS delivery
immunogenicity depend on the NC composition and physicochemical properties
in vitro toxicology and in vivo preclinical testing
with various degrees of accuracy as well as other complementary data
Transmission electron microscopy is the technique most used (even if technically demanding) to image LNP–mRNA
as well as on the presence of eventual manufacture contaminants (for example
the sequence can be confirmed by next-generation sequencing
General stability testing guidelines can be applied for these NVs (for example
as this is the debut of such a combination of biotechnological AS and innovative carrier nanotechnologies
and cytokines production (whose level should be balanced not to overstimulate the inflammatory pathway) with multiplex assay and intracellular flow cytometry
An AstraZeneca case on the risk of correlation between adenovirus COVID-19 vaccine and thrombosis has sparked great concern
which underlines the importance of this assessment
The effects on white blood cells also need to be assessed as adverse interactions with nanomaterials can impair the body’s natural immune defence
the administration route should correspond to that intended for the clinical studies
are useful for a preliminary evaluation of safety
immunogenicity and dosing of the vaccine candidates
as the best models to assess the protective efficacy of vaccine candidates as they are phylogenetically related to humans (their immune system
respiratory system anatomy and tissue structure are very similar)
To assess the effector function of antigen-positive B cells on vaccination
the frequency of antigen-specific antibody secreting cells can be determined by an enzyme-linked immune absorbent spot assay on antigen restimulation
although not explicitly required in regulatory guidance documents
are a critical animal model for the immune evaluation of NVs) infected intranasally or intratracheally
Challenge–protection studies that monitor the absence of pathogen replication in target organs (for example
lungs and nasal turbinate for COVID-19 disease) and eventual body weight loss or other associated pathological conditions should be conducted
as the ones already used in influenza or salmonella studies
have also been proposed as a possible approach to accelerate SARS-CoV2 vaccine development
Toxicity studies should address the potential of the vaccine for causing local inflammatory reactions
and possible effects on the draining lymph nodes
systemic toxicity and on the immune system
together with routine clinical signs observations (such as body weight
The unprecedented speed of advance of COVID-19 vaccines has changed the conventional strategy for the development of vaccines (for example
safety and efficacy studies were conducted simultaneously
traditional test protocols were shortened and regulation procedures were conducted in parallel in multiple countries)
and highlights their strategic role in fighting pandemics
together with the proven success in systemic and mucosal administration
make them particularly useful for vaccine design
they can incorporate diverse antigens and immunostimulants compared with conventional subunit and/or adjuvant vaccines
and in addition improve the stability and shelf life of the AS
Finding the right workflow means we must critically evaluate each measurement technique and eventually innovate the methods when needed
The different techniques (and especially the most innovative ones) will need both reference materials and standard methods to ensure the required confidence in the measurements
The optimized characterization will play a key role in the fast development of the ‘next generation’ NVs that ideally will be stable at room temperature
and so require less stringent storage conditions and therefore be simpler to produce and deliver
This would be particularly relevant for regulators to support the assessment of novel vaccines and speed up the approval process
international collaboration has a key role to develop
validate and apply measurement methods and standards in NVs
industry and regulatory agencies should join forces to identify and prioritize specific measurements and standards needed to facilitate the preclinical development of these innovative vaccines
COVID-19 Vaccine Tracker and Landscape (WHO, accessed 4 August 2021); https://www.who.int/publications/m/item/draft-landscape-of-covid-19-candidate-vaccines
Reasons for success and lessons learnt from nanoscale vaccines against COVID-19
Optimization of lipid nanoparticles for intramuscular administration of mRNA vaccines
Pfizer-BioNTech COVID-19 FDA Briefing Document (FDA, 2020); https://www.fda.gov/media/144245/download
Covid-19: UK government asks regulator to assess Oxford vaccine as questions are raised over interim data
Oxford–AstraZeneca COVID-19 vaccine efficacy
Editorial overview: vaccines: novel technologies for vaccine development
Visualization of early events in mRNA vaccine delivery in non-human primates via PET–CT and near-infrared imaging
Characterization of nanoparticles for therapeutics
Faria, M. et al. Minimum information reporting in bio–nano experimental literature. Nat. Nanotechnol. https://doi.org/10.1038/s41565-018-0246-4 (2018)
On the issue of transparency and reproducibility in nanomedicine
Impact of lipid nanoparticle size on mRNA vaccine immunogenicity
Caputo, F. et al. Measuring particle size distribution and mass concentration of nanoplastics and microplastics: addressing some analytical challenges in the sub-micron size range. J. Colloid Interface Sci. https://doi.org/10.1016/j.jcis.2020.12.039 (2021)
Physical characterization of liposomal drug formulations using multi-detector asymmetrical-flow field flow fractionation
Improved multidetector asymmetrical-flow field-flow fractionation method for particle sizing and concentration measurements of lipid-based nanocarriers for RNA delivery
Analytical ultracentrifugation for measuring drug distribution of doxorubicin loaded liposomes in human serum
Mapping intact protein isoforms in discovery mode using top-down proteomic
Translational efficiency is regulated by the length of the 3′ untranslated region
Label-free analysis of mRNA capping efficiency using RNase H probes and LC–MS
Reijenga, J., Van Hoof, A., Van Loon, A. & Teunissen, B. Development of methods for the determination of pKa values. Anal. Chem. Insights https://journals.sagepub.com/doi/full/10.4137/ACI.S12304 (2013)
Physicochemical characterization cascade of nanoadjuvant–antigen systems for improving vaccines
Common pitfalls in nanotechnology: lessons learned from NCI’s Nanotechnology Characterization Laboratory
Efficient presentation of soluble antigen by cultured human dendritic cells is maintained by granulocyte/macrophage colony-stimulating factor plus interleukin 4 and downregulated by tumor necrosis factor alpha
Costimulatory molecules on immunogenic versus tolerogenic human dendritic cells
Application of tissue engineering to the immune system: development of artificial lymph nodes
Modeling human adaptive immune responses with tonsil organoids
Cell based assay identifies TLR2 and TLR4 stimulating impurities in interferon beta
A step-by-step approach to improve clinical translation of liposome-based nanomaterials
a focus on innate immune and inflammatory responses
Liposome triggering of innate immune responses: a perspective on benefits and adverse reactions
Antibody epitopes in vaccine-induced immune thrombotic thrombocytopaenia
Thrombotic thrombocytopenia after ChAdOx1 nCov-19 vaccination
Manual of Laboratory Methods for Testing of Vaccines used in the WHO Expanded Programme on Immunization (WHO, 1997); https://apps.who.int/iris/handle/10665/63576
Laboratory Biosafety Manual 4th edn (WHO, 2020); https://www.who.int/publications/i/item/9789240011311
Expression kinetics of nucleoside-modified mRNA delivered in lipid nanoparticles to mice by various routes
A SARS-CoV-2 surrogate virus neutralization test based on antibody-mediated blockage of ACE2–spike protein–protein interaction
Prime-boost strategies in mucosal immunization affect local IgA production and the type of the response
In vivo activation of naive CD4+ T cells in nasal mucosa-associated lymphoid tissue following intranasal immunization with recombinant Streptococcus gordonii
Evidence of SARS-CoV-2-specific memory B cells six months after vaccination with the BNT162b2 mRNA vaccine
Optimized protocol for the detection of multifunctional epitope-specific CD4+ T cells combining MHC-II tetramer and intracellular cytokine staining technologies
Computational analysis of multiparametric flow cytometric data to dissect B cell subsets in vaccine studies
Immune correlates analysis of the mRNA-1273 COVID-19 vaccine efficacy clinical trial
COVID-19 vaccine mRNA-1273 elicits a protective immune profile in mice that is not associated with vaccine-enhanced disease upon SARS-CoV-2 challenge
Pathogenesis of SARS-CoV-2 in transgenic mice expressing human angiotensin-converting enzyme 2
COVID-19 cynomolgus macaque model reflecting human COVID-19 pathological conditions
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The role of vaccines in fighting antimicrobial resistance (AMR)
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The study was partly supported by the EU Joint Research Centre Exploratory Research programme (‘NanoMicrobials’
G.G.) through the Horizon 2020 Framework Programme under the project TRANSVAC2 (grant no
Defaronou for technical assistance with the graphics
These authors contributed equally: Giuditta Guerrini
Laboratory of Molecular Microbiology and Biotechnology
The authors declare no competing interests
Nature Nanotechnology thanks Neill Liptrott and the other
reviewer(s) for their contribution to the peer review of this work
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(()=>{var e=async t=>{await(await t())()};(self.Astro||(self.Astro={})).load=e;window.dispatchEvent(new Event("astro:load"));})();Expanding Cloudflare's support for open source projects with Project Alexandria2024-09-27
and shared knowledge that drives the Internet forward
Open source is the foundation upon which the Internet thrives
allowing developers and creators from around the world to contribute to a greater whole
we're introducing a streamlined and expanded open source program: Project Alexandria
The ancient city of Alexandria is known for hosting a prolific library and a lighthouse that was one of the Seven Wonders of the Ancient World
The Lighthouse of Alexandria served as a beacon of culture and community
We think Alexandria is a great metaphor for the role open source projects play as a beacon for developers around the world and a source of knowledge that is core to making a better Internet
This project offers recurring annual credits to even more open source projects to provide our products for free. In the past, we offered an upgrade to our Pro plan, but now we’re offering upgrades tailored to the size and needs of each project, along with access to a broader range of products like Workers, Pages
Our goal with Project Alexandria is to ensure every OSS project not only survives but thrives
with access to Cloudflare’s enhanced security
We realize that open source projects have different needs
may be most concerned about storage and transfer costs
Other projects need help protecting them from DDoS attacks
And some projects need a robust developer platform to enable them to quickly build and deploy scalable and secure applications
With our new program we’ll work with your project to help unlock the following based on your needs:
to protect projects from potential threats and vulnerabilities
Increased requests to Cloudflare Workers and Pages
allowing you to handle more traffic and scale your applications globally
Increased R2 storage for builds and artifacts
ensuring you have the space needed to store and access your project’s assets efficiently
Enhanced Zero Trust access, including Remote Browser Isolation
and extended activity log retention to give you deeper insights and more control over your project’s security
Every open source project in the program will receive additional resources and support through a dedicated channel on our Discord server
And if there’s something you think we can do to help that we don’t currently offer
we’re here to figure out how to make it happen
Many open source projects run within the limits of Cloudflare’s generous free tiers
Our mission to help build a better Internet means that cost should not be a barrier to creating
and distributing your open source packages globally
Indie or niche open source projects can still run for free without the need for credits
the annual recurring credits are available to you
so your money can continue to be reinvested into innovation
instead of paying for infrastructure to store
We’re dedicated to supporting projects that are not only innovative but also crucial to the continued growth and health of the internet
The criteria for the program remain the same:
Operate solely on a non-profit basis and/or otherwise align with the project mission
Be an open source project with a recognized OSS license
If you’re an open source project that meets these requirements, you can apply for the program here
We’re incredibly lucky to have open source projects that we admire, and the incredible people behind those projects, as part of our program — including the OpenJS Foundation, OpenTofu, and JuliaLang
One prominent example of the OpenJS Foundation using Cloudflare is the Node.js CDN Worker
It’s currently in active development by the Node.js Web Infrastructure and Build teams and aims to serve all Node.js release assets (binaries
Aaron Snell explained that these release assets are currently being served by a single static origin file server fronted by Cloudflare
This worked fine up until a few years ago when issues began to pop up with new releases
meaning that all the requests for the release assets were cache misses
causing Cloudflare to go forward directly to the static file server
The CDN Worker plans to fix this by using Cloudflare Workers and R2 to serve requests for the release assets
taking all the load off the static file server
resulting in improved availability for Node.js downloads and documentation
and ultimately making the process more sustainable in the long run
The OpenTofu team noted that it was paramount for OpenTofu to keep the costs of running the registry as low as possible both in terms of bandwidth and also in human cost
they also needed to make sure that the registry had an uptime close to 100% since thousands upon thousands of developers would be left without a means to update their infrastructure if it went down
The registry codebase (written in Go) pre-generates all possible answers of the OpenTofu Registry API and uploads the static files to an R2 bucket
OpenTofu has been able to run the registry essentially for free with no servers and scaling issues to worry about
JuliaLang has recently joined our OSS Sponsorship Program, and we’re excited to support their critical infrastructure to ensure the smooth operation of their ecosystem. A key aspect of this support is enabling the use of Cloudflare’s services to help JuliaLang deliver packages to its user base
and the speed and reliability of R2 object storage has so far exceeded that of their own within-datacenter solutions
and the lack of bandwidth charges means JuliaLang is now getting faster
more reliable service for less than a tenth of their previous spend
and you’re looking to reduce costs and eliminate surprise bills
We’re eager to help the next generation of open source projects make their mark on the internet
For more details and to apply, visit our new Project Alexandria page. And if you know other projects that could benefit from this program, please spread the word!
Discuss on Hacker NewsBirthday WeekOpen SourceBetter InternetFollow on X
You can now connect to Cloudflare's first publicly available remote Model Context Protocol (MCP) servers from any MCP client that supports remote servers. ...
Learn about recent developments in Certificate Transparency (CT), and how we built a next-generation CT log on top of Cloudflare's Developer Platform....
You can now add a Deploy to Cloudflare button to your repository’s README when building a Workers application, making it simple for other developers to set up and deploy your project! ...
OPKSSH (OpenPubkey SSH) is now open-sourced as part of the OpenPubkey project....
joita odotamme tältä keväältä","isAccessibleForFree":false,"description":"Esitykset pysyvät nykyään enää harvoin tiukasti tietyssä lajissa
Kun haluat nähdä jotain todella poikkeuksellista
kokeile näitä kevään teoksia.","hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".paywall"}}Jotain aivan muuta: 11 rajoja rikkovaa esitystä
joita odotamme tältä keväältäTeatteri|Esitykset pysyvät nykyään enää harvoin tiukasti tietyssä lajissa
Figures in Extinction ja Pandora – opening
Alma Rajalan sooloteos on häpeämätön esitys naisesta
nukketeatterin sekä fyysisen teatterin alueilla
Esineiden arkitodellisuus ja maagisuus assosioituvat unenomaisiksi hetkiksi ja kuvien ketjuiksi
Niiden tuottamat vahvistetut äänet loihtivat surrealistisen äänimaiseman
Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC
The foundation of Senco Gold and Diamonds was laid back in 1994 by Sankar Sen in Kolkata
the brand is being helmed by the second generation husband-wife duo- Suvankar Sen and Joita Sen
Joita joined the family jewellery business and is now the Director and Head of Design and Marketing at Senco Gold and Diamonds
but Sen was determined to take the legacy ahead
One defining moment according to her was with her late fatherin- law Sankar Sen
"I sat across from my late father-in-law - who I used to call Baba– and he handed me an entire packet filled with precious gemstones he had just acquired
It was a pivotal moment of initiation into the intricacies of our trade for me
Baba entrusted me with the task of sorting these gemstones according to specific categories and criteria
He provided me with a detailed list and a set of parameters to follow
His guidance was clear – he taught me what to watch out for
What made this moment truly defining was Baba's implicit trust in me
He wasn't just teaching me; he was testing me as well
It was a blend of instruction and examination."
ALSO READ: Senco Gold and Diamonds Launches its Virtual Store 'Sencoverse'
She credits the family's willingness to embrace change and adapt to evolving market trends as a medium for her to introduce bold moves at Senco
Sen was the brain behind introducing the sub-brand
It focuses on silver and fashion jewellery
she conceptualized the Swarna Samman platform
to recognize the exceptional efforts of Senco employees
chose to support the LGBTQ+ community under Senco's CSR
and brought Bollywood actor Kiara Advani on board as the brand's face in 2020
Sen is focused on preserving the legacy of her father-in-law's vision while adapting to changing times
we are strategically planning several initiatives that align with the evolving needs of our customers and the market landscape
Our future plans are geared toward expansion
The franchise model has proven successful for us
and we plan to further leverage this approach to extend our reach and brand presence," concludes Sen on the brand's extension
We'll be in your inbox every morning Monday-Saturday with all the day’s top business news
best advice and exclusive reporting from Entrepreneur
takes over the role of Director of the Danone Factory in Bucharest
which until recently was led by Catalin Manoli
The change follows the appointment of Catalin Manoli as Director of the Danone Factory in Aldaia
Bogdan Joita has over 18 years of experience within Danone Romania, during which he held several positions in the processing, packaging and performance departments. In his new role, Bogdan Joita will lead the most efficient factory in the fresh dairy division in Europe and guide a team of 200 people.
“I am honored to have taken over the management of the Danone factory in Bucharest and I am convinced that I will continue with my colleagues to keep the factory in the top of the best Danone factories in Europe
the new stage will bring many opportunities and it will allow me to contribute even more to Danone’s mission
to provide health through food to as many people as possible”
Danone is present on the Romanian market with fresh dairy
plant based with Alpro brand and baby and specialized nutrition (Aptamil
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Ethiopia was led by the Ethiopian People’s Revolutionary Democratic Front
a coalition of four ethnic-based political parties representing Tigray
The Tigray People’s Liberation Front was the most influential party within the coalition
the front lost its important role in government
On 2 November 2022, the Ethiopian government and the Tigray People’s Liberation Front signed a peace deal in South Africa, the Pretoria agreement. More than two years later, however, Tigray still faces immense political and humanitarian challenges. Assefa Leake Gebru, who has studied post-war Tigray
Additionally, the leaders of the Tigray People’s Liberation Front are now fighting among themselves for power
The division is mainly between two factions: one led by former regional president Debretsion Gebremichael and the other by Getachew Reda
with Tigrayans calling for a separation between the military and politics
This internal division has weakened the interim administration, which was installed as part of the Pretoria agreement in March 2023
the interim administration remains fragile amid serious humanitarian concerns and security threats facing the region
The interim government and dysfunctional law enforcement institutions aren’t strong enough to fix things
Economically, jobs remain scarce. A 2024 survey found a youth unemployment rate of 81%
This situation has been created by economic collapse
asset plunder during the war and the absence of a functioning government
Socially, people are stressed and hurting
like a community still reeling from a major fallout
It’s a pile-up of problems that are making life incredibly tough
The Pretoria agreement is an important peace deal between Tigray’s political leaders and the federal government
The African Union facilitated the peace talks hosted by South Africa
The goal of the agreement
keep people safe by calling for an immediate cessation of hostilities
disarm Tigray fighters and set up an interim government to restore order
It also aimed to re-establish the Ethiopian government’s control over federal installations in Tigray
The Pretoria agreement established the interim government
like banks reopening and planes flying again
A few Tigray fighters have put down their weapons
They’re preventing internally displaced persons from going back home
The plan to fully disarm Tigrayan fighters hasn’t been completed either
undermines peace efforts and increases the risk of renewed violence
First, the region’s humanitarian crisis could worsen. An estimated one million displaced people are grappling with high levels of food insecurity, and thousands of schools remain closed
A weak interim government and the continued occupation of parts of Tigray by armed groups has hindered the restoration of services and stifled economic progress
the division within the Tigray People’s Liberation Front makes it hard to lead the region under an interim administration
A lack of consensus on power-sharing has hindered effective governance
undermining the intended transitional authority
a weak interim government can’t keep civilians safe
which was a pillar of the Pretoria agreement
the lack of jobs and skyrocketing prices are hitting Tigrayans hard
If these tensions keep up, Tigray will remain stuck in an awful cycle. The African Union and international community must address these issues to prevent a spiral into further chaos.
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Manchester City chairman Khaldoon Al Mubarak insists there will be no stopping as the club continue to grow their global influence
The Premier League and European champions sit at the heart of a worldwide network of 13 clubs known as the City Football Group
As well as City, the CFG operates clubs in locations including New York, Melbourne and Yokohama, and this year brought Brazilian outfit Bahia into the fold
CFG intends to invest considerably in all of those operations
Khaldoon told the club’s media channels: “It’s always about growth
“We’re going to keep going and we’re going to keep investing and we’re going to keep growing value
and we’re going to keep bringing happiness to every community and every club we have in the world
and hopefully we’ll keep bringing success in every club and team we have around the world
“It’s been a great journey over the last 15 years but I’m excited about the future and it’s about now
Manchester City have been the greatest success story having won seven Premier League titles since 2012 and this year they became only the second English side to win the treble
The club’s latest new infrastructure project is now in the pipeline with plans recently submitted to increase capacity at the Etihad Stadium to more than 60,000.
The expansion is part of a £300million development which also includes the construction of a hotel, shops and food and drink outlets as well as a new 3,000-capacity covered fan zone.
Khaldoon says it will also not be the last improvement at the stadium.
“It’s very exciting,” he said. “Every year there’s always something new, every year, because there’s always a need to improve and evolve and grow. We don’t stand still. We never stood still.
“Every couple of years we will do something, whether it’s the Tunnel Club, whether it’s the new stands, whether it’s the seating.
“And now we’re going to have a wonderful, wonderful development around it that’s going to just enhance the whole area, is going to be great for the fans and it’s going to bring, I think, positive revenue for the club.
“We’re always in growth mode, we’re never in contentment and pause and ‘let’s just milk the asset’.
“This is about building value and growing value, and it’s about reinvesting consistently into this club.”
Armando Iannucci’s new film is a romp through some of the darkest days of the 20th century
is farce really the best way to understand the dictator’s murderous regime – or its legacy in Russia today
My first memory of the outside world was watching my parents as they heard an announcement on the radio that Joseph Stalin was dead
The news was greeted not with relish but with awe and apprehension
The Soviet dictator was a colossal figure in the mid-20th century
His death on 5 March 1953 was a reference point not just for the Soviet people but for the wider world
the death of Stalin has to have the drama squeezed out of it
He died of natural causes at his dacha outside Moscow
surrounded by his fearful and sycophantic court
There still remains a certain ambivalence in the public memory of Stalin
Almost everything is now known about the systematic and large-scale abuse of human rights that occurred under Stalin’s rule – a scale that challenges belief
Yet Stalin is remembered as the man who modernised the Soviet Union and defeated the German attempt to conquer it
if not quite arm-in-arm with Britain and the US
He was lauded at the time in a western world that knew little about the horrors of the regime
the conventional narrative of the second world war in the west still has Stalin on the side of the angels
the death of Stalin was a disguised blessing
Although millions mourned him with a genuine outpouring of grief
his death abruptly interrupted a renewed wave of terror against any potential rivals
and above all against the Soviet Jews who had survived the Holocaust
threatened to recreate the years of the Great Terror of 1937-8
in which more than 600,000 people perished at the hands of the state
The film touches on the last of these regime fantasies
the plot was announced to the Soviet public
Senior medical experts were arrested and tortured into making bizarre confessions as members of an alleged “Zionist terrorist gang”
“I trust no one,” he is supposed to have said
“not even myself.” One consequence of this final spasm of violence was the difficulty in finding a doctor who could treat the dictator in his dying hours
The historical shadow of the dictator lay for years over the Soviet system and has not entirely disappeared
the authorities have recreated the room where the central committee met
At the head of the table is the chair used by Stalin
but we shifted about uneasily and in the end no one did
Easy to believe that the ghost of the long-dead dictator still haunts the room
If he is now viewed widely as one of history’s monsters
his was an extraordinary and riveting power
A film that portrays the way that power worked would challenge any director
but it is not a challenge that The Death of Stalin has met
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Soldiers guarded and anti-riot elements surrounded the zone
as 150 trucks and cranes cleared the Tajamar mangrove without saving the flora and fauna
All this was confirmed by Aracely Dominguez
president of the Mayab Ecologist Group (GEMA
it hurts us to witness that instead of using the public force against criminals
they are using it against citizens and against the environment
It is truly embarrassing to see that the government is doing this
to see that it does not have neither political nor social sensitivity,” complained Domínguez in an interview for Mongabay
A Catholic Church basilica —the biggest in Latin America—, shopping malls, offices and more than 3,000 homes plan to be built in the area. This puts the survival of crocrodiles, snakes, herons and plants species under risk. One of this species is the white mangrove, which is listed as a threatened species under Mexican law NOM-059
the affected mangrove is not within the Nichupté Mangroves Protection Area
According to an announcement by Quintana Roo State governor
the National Trust Fund for Tourism Development (Fonatur)
has had since 2005 the necessary licenses for tourist development in the area
This means that the construction work were carried out according to an agreement
but without having appropriately rescued the animals and plants
Domínguez has accused Fonatur of committing a serious crime– giving false information to the environmental authorities
failing to comply with the conditions laid down for the conservation of flora and fauna
and working alongside developers in the destruction of a mangrove
the General Directorate of Environmental Impact and Risk (Dgira) “authorized Fonatur to urbanize
even though it provided false information claiming there was not a mangrove in the area —when actually 65% of the area was made up of mangroves,” stated Domínguez
The license that was to allow the clearing of the mangroves clearing was going to expire on February 7 of this year
two days after the mangrove clearing started
several people entered and watched living animals such as crocodiles
squirrels and iguanas as they fled the area
trucks arrived “expecting to refill the mangrove and bury those animals alive,” but Domínguez and other activists stopped them
The environmentalist confirms that she has documentary evidence proving the large scale destruction of the mangrove
A contradictory message and an emblematic case
who is in charge of the oceans campaign at Greenpeace Mexico
condemned the destruction of the Tajamar mangrove in Cancun because “nothing was done in the right way or following the appropriate procedures.”
the member of the international organization drew attention to a Mexican government contradiction
are species protected by the NOM,” Rivas explains
Mexico was at COP21 talking about the importance of climate change and how people
are affected by catastrophic environmental events
Mangroves are precisely one of the natural barriers that stop hurricanes.”
Pictures showing the cleared area spread through social networks
are the beginning of the breaking of the ecosystem —what takes place when a mangrove forest is so abruptly destroyed,” the Greenpeace activist complained
because Mexico is going through a rampant deforestation process
This isn’t only happening at the mangrove level
but also at tropical rainforests and dry forests
“If it [the clearing] was approved (as the governor said
it means that the Secretariat of the Environment and Natural Resources (Semarnat) approved the environmental impact measures
one of which is the relocation of the mangrove
It means that the cleared mangrove has to be relocated to another nearby area
So the question is: where is it going to be relocated
How is the entire lost mangrove going to be compensated?” Rivas asked
In a a news release
Semarnat confirms that the actions carried out by Fonatur respected the environmental procedures and that “no wild animal species were registered during the clearings
under the authorizations issued by the Semarnat.” The press release added that the presence of diverse species today “corresponds to the daily activities of the ecosystem of the zone.”
According to the National Commission for Knowledge and Use of Biodiversity CONABIO
Mexico is one of the countries with the biggest extension of mangroves in the world
a researcher with the National Commission of Natural Protected Areas
as almost every coastal lagoon system in Quintana Roo
is a transitional region between the ocean and the continent
She described the area as bodies of water where the sea area and the land merge
and come together with the fresh water aquifer that springs from underground
who has carried out research projects in the Nichupté Mangroves Protection Area
explains that not every wetland that is part of this lagoon system has the same protection category
The wetlands or mangroves provide many environmental services to the ecosystem
but for the biologist there is a specific one that is fundamental due to its ability to work as a bio filter
They are important for human safety since they are a natural barrier against hurricanes or strong waves that may increase due to the climate change
According to data collected in scientific studies, the loss of one hectare of mangrove is equal to the loss of 3.5 to 5 hectares of other forest systems regarding their ability to capture tons of carbon.
The loss of a mangrove is a tragedy for the coastal areas. “When a mangrove is lost, when it dies because of tree felling, clearing, a change in land use or any other reason, all the ecosystem services that it provides are lost: climate control, the coastal line stabilization, the water cycle. Since there is connectivity with the other close ecosystems, little by little the general regional health is being fragmented,” explained Santos González.
One of the legal determinants in Mexico for the clearing of a mangrove is flora and fauna relocation, a measure that must be carried out by specialists in order to mitigate environmental impacts. This should even be done publicly, so as to involve members of society in coastal wetland conservation.
For the time being, construction work in the area is provisionally suspended. But the mangrove has already been destroyed. Cut down mangroves, dead frogs and toads, and the drained swamp with buildings in the background is the current landscape of the Malecón Tajamar project, a place that shows the impacts of the intense real estate pressure in Cancun.
The “fortress conservation” model is under pressure in East Africa, as protected areas become battlegrounds over history, human rights, and global efforts to halt biodiversity loss. Mongabay’s Special Issue goes beyond the region’s world-renowned safaris to examine how rural communities and governments are reckoning with conservation’s colonial origins, and trying to forge a path forward […]
The store located at Bhelupur spanning across an area of 4,600 sq ft was inaugurated by actor Akshara Singh.It houses an extensive collection of jewellery that include modern lightweight designs like Everlite collection to wedding collections like Shagun and Gathbandhan.
SHL-seura Timrån ruotsalaishyökkääjä Anton Lundmark siirtyy yllättäen Florida Panthersin riveihin
on tehnyt Floridan kanssa yksivuotisen tulokassopimuksen
Lundmarkin NHL-siirto on herättänyt kummastusta Ruotsissa
23-vuotias pelasi nimittäin vielä ennen tätä kautta kotimaansa alasarjoissa HockeyAllsvenskanissa ja HockeyEttanissa
Lisäksi hänen debyyttisesonkinsa Olli Jokisen luotsaamassa Timråssa sujui tehojen valossa varsin maltillisesti
49 runkosarjapeliin Lundmark teki tehot 5+4=9
eikä tilastot karttuneet neljässä pelaamassaan pudotuspelissä
Lundmark ei ilmeisesti itsekään osannut odottaa siirtoa, jota Hockeysverige-sivusto kuvaili suorasanaisesti ”shokiksi”
Floridassa Lundmarkin saapumista odotetaan kuitenkin innolla
Timrån kausi päättyi aiemmin tällä viikolla, kun Frölunda pudotti sen puolivälierissä voitoin 4–2.
Iltalehden tietojen mukaan oikeusministeri Leena Meri oli hajottanut rasismityöryhmän sen jälkeen
kun valtakunnansyyttäjä ei suostunut vaihtamaan työryhmän jäsentä
Työryhmän tehtävänä oli valmistella rikoslain muuttamista vastaamaan EU:n rasisiminvastaisen puitepäätöksen vaatimuksia
EU:n komissio on vuosia penännyt Suomea tekemään täsmennyksiä rasististen rikosten määrittelyyn lainsäädännössä
Suomen olisi EU:n tulkinnan mukaan täsmennettävä esimerkiksi yksilönsuojaa rasistista vihapuhetta, solvaamista ja uhkailua vastaan. Lisäksi rasismirikosta ei pitäisi EU:n mukaan määritellä asianomistajarikokseksi eli syyttäjän olisi voitava aina nostaa syyte rasismirikoksesta.
Iltalehden tietojen mukaan Leena Meri oli ennen työryhmän hajottamista pyrkinyt saamaan valtakunnansyyttäjän vaihtamaan työryhmän jäsenenä toimineen valtionsyyttäjä Anu Mantilan.
Hän on sananvapausrikosten vastuusyyttäjä ja ajanut Päivi Räsäsen (kd) syytteitä oikeudessa. Korkein oikeus myönsi perjantaina syyttäjälle valitusluvan Räsäsen asiassa. Syytteissä on kyse Räsäsen homoseksuaaleja koskevista kirjoituksista. Aiemmin sekä käräjä- että hovioikeus hylkäsivät syytteet.
Leena Meri sanoo viestipalvelu X:ssä, että ministerillä ja ministeriön poliittisella johdolla on toimivalta päättää ja ohjata työryhmien asettamisesta ja kokoonpanoista. Hän myös kertoo, että toimeksiannon on peruuttanut kansliapäällikkö Timonen.
Suomi sai komissiolta virallisen huomautuksen esimerkiksi vuonna 2021, mutta silloin Suomi viestitti komissiolle, ettei korjattavaa lainsäädännössä ole. Täsmennysten tarpeellisuus on siis aiheuttanut kiistaa jo edellisen hallituksen aikana.
Suomalainen jalkapallolupaus Jimi Tauriainen, 17, on solminut ammattilaissopimuksensa Englannin Valioliigan jätteihin kuuluvan Chelsea FC:n kanssa. Tauriainen kertoo asiasta Instagram-tilillään.
Laitapelaajana tunnettu Tauriainen siirtyi heinäkuussa 2020 HJK:sta Chelsean akatemiaan solmittuaan kolmivuotisen sopimuksen. Nyt allekirjoitettu tuore kontrahti on puolestaan hänen ensimmäinen ammattilaissopimuksensa.
Tauriaisella on toistaiseksi pelannut alle 18-vuotiaiden Valioliigassa seitsemässä ottelussa ja tehnyt yhden maalin.
Tauriainen aloitti jalkapallon kirkkonummelalaisessa FC Wildissa viisivuotiaana ja siirtyi sieltä HJK:hon 12-vuotiaana. Tauriainen on ollut 2004-ikäluokan maajoukkueen vakiokasvo.
Tauriainen kuuluu maineikkaiseen jalkapallosukuun. Hänen 19-vuotias isoveljensä Julius pelaa Saksassa Freiburgin organisaatiossa, ja heidän isänsä Pasi Tauriainen on entinen maajoukkuepelaaja. Jimin sedät Kimmo ja Vesa ovat myös pelanneet Suomen pääsarjassa.
Suomen suurimpien mallitoimistojen joukkoon kuuluvan Paparazzin pääbuukkaaja Jari Leskisen ja Fondin toimitusjohtaja Eeva Ketolan mukaan on turha kuvauttaa kalliita mallikansioita etukäteen
sillä oikeat mallitoimistot järjestävät testikuvaukset kelpuuttamilleen malleille itse
kun meille tulee nuoria näiden satoja euroja maksaneiden kansioiden kanssa
Kuvat ovat usein huonolaatuisia ja ylihinnoiteltuja
Olen nähnyt kuvia joillakin malleilla joita olemme palkanneet
mutta olemme itse ottaneet mallille uudet ja paremmat kuvat
kuinka vastuutonta on antaa tyhjiä lupauksia mallin urasta haaveilleville teineille
joilla ei todellisuudessa ole mitään mahdollisuuksia allalle
– Minulle tulee jatkuvasti näitä tyttöjen itse isolla rahalla maksamia mallikuvia
joissa kaikki teinit ovat vahvasti meikattuja ja näyttävät samalta
Mallin pitää olla vähintään 175 senttiä pitkä ja ulkomailla 180 senttiä
että sinulla 167 senttisellä pyylevällä tytöllä ole mitään mahdollisuuksia malliksi
Meille oikeille mallitoimistoille voi tulla käymään tai ottaa selfien omalla puhelimella
toteaa parikymmentä vuotta mallitoimistoa pyörittänyt Ketola
että vastaavan tyyppisten mallikansioiden kuvaus hyvässä kuvausstudiossa maksaa mallitoimistolle noin pari sataa euroa
– Mielestäni useimmat näistä mallikansioita kuvaavista ovat oikeastaan vain valokuvastudioita
eikä niillä ole mitään tekemistä mallibisneksen kanssa
joita olen nähnyt monissa nuorten esittämissä valokuvakansioissa
Koponen) on yksi Suomen menestyneimmistä malleista maailmalla.Copyright Rex Features Ltd 2012/All Over Press
Leskisen mukaan heille tulee eniten soittoja ja kyselyitä vanhemmilta Studio Eliten valokuvakansioista
Tavoitimme puhelimitse Studio Eliten johtajan Annette Flinckin
jonka mukaan sopimuksessa on selvästi sanottu
että varatun kuvauksen peruutuksesta joutuu maksamaan täyden kuvaushinnan 390 euroa
Flinck pyysi kysymään kuvien laadusta ja yrityksen toiminnasta toimitusjohtajalta Jari Tolvaselta
MTV Uutiset ei onnistunut tavoittamaan uudelleen toimitusjohtajaa kommentoimaan väitteitä
– Tämä kyseinen yritys on käyttänyt meidän nimeämme luvattomasti markkinoinnissa väittäen tekevänsä yhteistyötä meidän kanssa
Meillä ei ole mitään tekemistä yrityksen kanssa
Nyt yrityksen sivulle on listattu kaikki mallitoimistot nimeltä
mutta meillä ei ole mitään yhteyksiä Eliteen
– Joillakin meille malliksi haluavilla on ollut Eliten kansio
Emme olisi voineet hyväksyä niitä meidän käyttöömme
*Studio Eliten toimitusjohtaja Jari Tolvanen on väitteestä tyrmistynyt. Hän kertoo MTV Uutisille, että sekä Paparazzin että Fondin nettisivuilla on tälläkin hetkellä hänen toimistonsa ottamia kuvia
Leskinen haluaa varoittaa toisestakin toimijasta
– Tämän toimiston kautta on tehty maksullisia kansiota ja jopa viety tyttöjä ulkomaille tapaamaan toimistoja
Jotkut vanhemmat kertovat erehtyneensä maksamaan matkoista jopa tuhansia euroja
Ketolan mukaan myös Eneas on pyytänyt mallikansiosta lähes 1000 euroa
Studio Eneaksen toiminta on lakannut ja Evelyn Mora alias Kimia Moradzadeh jatkaa toimintaansa uudessa yrityksessä Evelyn Mora Corporationissa
jonka Facebook-sivut ovat nimellä Studio Eneas ja nettisivut Eneas Corporation
MTV Uutisten puhelimitse tavoittama Mora kertoo
se ei keskittynyt pelkästään mallikansioiden kuvaamiseen
– Buukkaamme ammattilaiset ottamaan kuvat ja maskeeraamaan tytöt
eikä uusi yritys voi ottaa sellaista riskiä
että maksaisi itse kuvat ja ammattilaisten palkat
– Vaikka kursseista olisi ollut malleille hyötyä
mallitoimistot eivät välttämättä sitä myönnä
Leskisen kritiikkiin turhien toiveiden antamisesta Mora vastaa
että yli 173 senttiä pitkällä naisella on edellytyksiä malleiksi eivätkä mainosmallin kriteerit ole yhtä tiukat kuin ammattilaisten
– Malliksi pyrkivä tyttö tuli käymään ja kertoi
että hänelle oli tarjottu mallikansiota yli 1000 eurolla
olisi hän saanut kuvat puoleen hintaan eli noin 600 eurolla
Hänellä ei kuitenkaan todellisuudessa ollut mitään mahdollisuuksia mallin töihin
Paparazzin Leskisen mukaan malleja löytyy yhä sattuman kautta kadulta
– Monet meidän löytämistämme malleista ovat omasta mielestään liian pitkiä ja laihoja eivätkä nuoret pidä itseään edes kauniina
joiden pituus on vähintään 174-182 senttimetriä ja vaatekoko 34-36
Miesten mitat ovat 184-189 senttimetriä ja koko 48-50
– Meidän toimistomme Paparazzin kautta mallin töitä tekee noin sata nuorta
ja heistä suurin osa eli 85 prosenttia on tyttöjä
Päätoimisesti mallintöillä elättää itsensä muutamia kymmeniä malleja
Muut tekevät joitakin vuosia opiskeluiden ja töiden ohessa mallinhommia
Meille tuli juuri pari yli parikymppistä tyttöä ja he saivat saman tien töitä
Leskisen mukaan kaduilta löytyy menestyviä malleja
jotka ovat omasta mielestään liian pitkiä ja laihoja eivätkä edes kauniita.AFP / Lehtikuva
että tavallinen nuori pääsisi mallikuvauksiiin ja voisi tienata vähän taskurahaa voi unohtaa
– Tavikset löydetään naapurista ja palkkana voi olla t-paita
Usein tavis-kuvauksiin halutaan kuitenkin ammattimalli
Meidän toimiston kautta kokonaan mallin töillä elättää itsensä vain kourallinen
Muut tienaavat rahaa opiskeleluiden ohessa
Leskisen mukaan uusilla malleilla menee nyt taloudellisen tilanteen vuoksi pidempään saada töitä ja lyödä itsensä läpi
Asiakkaat haluavat kuvauksiin kokeneita 25-30-vuotiaita malleja mainostamaan tuotteita keski-ikäisille naisille
kun aiemmin nämä työt saivat 16-vuotiaat tytöt
kello 17.21 Studio Eliten toimitusjohtajan kommenteilla