Before Melania Trump became a fashion model and first lady of the United States
the Slovenian daughter of a car salesman and a textile factory worker
has become a tourist destination as people have traveled to see where she spent her early years
Here are some Sevnica landmarks from Trump's childhood
It has a population of 17,611, according to data collected by the Statistical Office of the Republic of Slovenia in 2022
a feat celebrated at its annual Salamiada festival
Sevnica's tourism doubled in the year before Donald Trump took office as interest in Melania Trump grew, a tour guide told Reuters in January 2017
the number of foreigners visiting Slovenia jumped 17% when compared to the previous year
The small town capitalized on its claim to fame as the former FLOTUS' hometown
Her father, Viktor Knavs, worked as a car salesman
Mirjana Jelancic, a friend of Trump's who went on to become principal of the school, told ABC News in 2016 that the young Trump was "an angel" and "a very good student."
Trump was scouted by photographer Stane Jerko and signed with a modeling agency when she was 18
Trump made the donation after her wedding in 2005, The New York Times reported
Trump is the second first lady born outside the US
The wooden statue, modeled after Trump's blue Ralph Lauren inauguration dress, garnered mixed reviews
A plaque at the site says the new bronze statue is "dedicated to the eternal memory of a monument to Melania which stood in this location from 2019-2020."
Some Slovenes see the first lady as a chance for closer ties with the US
But let’s build relationships with those whose values we share
Slovenia is a small country and not just in physical size or because it has a population of 2.1 million. It has no real geopolitical status: it doesn’t shape the foreign policy or economy of other nations, but it is shaped by them. There is a prevailing belief in Slovenia
Exceptional Slovenians will pull the country out of anonymity
putting the country on the map or securing recognition through their merit
But none of these Slovenian-born figures, however impressive, generate as much excitement as the former Melanija Knavs, now Melania Trump. When Donald Trump’s return to power made Melania the first lady again
the media response in Slovenia was predictable: state-run outlets largely downplayed the connection
but commercial media wasted no time promoting it as an opportunity
Slovenia’s largest commercial television network, Pop TV (nomen est omen), aired an interview with Ivo Boscarol, a wealthy Slovenian businessman who attended the inauguration celebrations in Washington
The Slovenian government had missed a golden opportunity to use Melania’s presence in the White House to improve its ties with the US
meaning many Slovenians are likely absorbing and internalising this narrative
Some media commentators have even suggested that Melania might be a golden ticket in case “everything goes wrong”
I wonder if Trump’s rejection of the transatlantic alliance in favour of Vladimir Putin and his threat to launch a trade war on the EU mean that has already happened
The problem with this thinking, however, is that it is not grounded in any reality. There is nothing whatsoever in Melania’s memoir to indicate that she has any interest in fostering a political or economic relationship between her adopted country and Slovenia
the few times she mentioned Slovenia during her first stint as Flotus
it was typically a reference to its “totalitarian past”
perhaps playing into the American fear and loathing of communism and socialism
Ana Schnabl is a Slovenian novelist, editor and critic
and I had just spent a week in Budapest trying—without much success—to track down where my family came from
an idea occurred to me: we hadn’t had luck on this trip finding my ancestral home
I got out my laptop and we circled the gas station searching for a Wi-Fi signal
“She’s from Sevnica!” I went into the convenience store and bought a map of Slovenia
but the town was so small that I couldn’t find it
and learned that it would take us five hours to get there
I had spent the long months since the 2016 election asking questions like “What happened?” and sometimes “What the fuck happened?” I also wondered about the woman who had married Donald Trump
Melania entered the White House as the most sphinxlike First Lady in modern times
She was the first ex-model to occupy the White House
though she’d been little more than a punch line or occasional fashion news item for years
as First Lady she had begun to assert herself in small
every time she chose to travel alone to a ceremonial event
we found ourselves cheered by the visible ways she could deny the sexual predator she’d married
We drove on the immaculate highway for another half hour
paid a small fee to a high-cheekboned woman in a tiny toll booth
Soon we were in farmland and old-growth forest
The grass was an unusual hue—a pale chartreuse so bright and rarely seen in nature that I removed my sunglasses to make sure I was viewing the color correctly
The kids were in the back seat taking photos of the scenery
We explained that we were going to find Melania Trump’s childhood home
“Is it because we like Melania Trump so much?”
Usually when we spent long periods of time in the car
“Then why are we driving so far to see her house?” he asked
“Don’t tell your teachers we went to Melania’s town,” my eleven-year-old daughter instructed her already confused brother
“They’re definitely going to get the wrong idea.”
A Slovenian oldies station was playing Dolly Parton’s “9 to 5”—“Yeah
they got you where they want you / there’s a better life and you think about it
don’t you?”—and blue lightning awakened the distance
and as the road followed a creek through valleys and farms
I seized the opportunity to teach the kids about Dolly Parton
a very different kind of woman from a small town
I half expected a large sculpture of Melania to greet us at the entrance to Sevnica
or maybe a banner that read “Welcome to the Home of Mrs
modest town by the Sava River that made no mention anywhere of its connection to the First Lady
a maze of narrow roads extending up from the valley floor and into the verdant hills
The rooftops were brick red; the church steeples were green copper
By the river stood a large sculpture of a shoe—a possible Cinderella reference and nod to Melania’s journey to the White House
This factory town was not so different from the places in the U.S
I had read that Melania’s mother had worked at a state-owned textile manufacturer in Sevnica
Melania’s interest in modelling had apparently been piqued by the international fashion magazines her mother would share with her
I spotted three long-legged teen-age girls waiting on the platform
The bags that hung from their narrow shoulders were large and full
who had left Sevnica as a teen-ager and attended an arts high school in Ljubljana
It was just after five in the evening and our children were hungry
We tried to find a restaurant but instead found cafés that only served coffee and alcohol
or ice-cream parlors with outdoor misters cooling their patrons
We walked past a bakery (closed) and a pharmacy (closed) and a bright-green bowling alley (just closing)
I picked up a tourist brochure informing me that Sevnica was once called Lichtenwald
which is German for “forested mountainside village.” The brochure showed the area’s many hiking opportunities
only a sign that featured images of cutlery
The shades were pulled down because the summer sun
it was absurdly busy compared to the empty streets of Sevnica
Middle-aged couples hunched over shared entrées while twenty-something women leaned back
we saw the words “Top Shit Burger.” Under “Desserts” there was a strawberry-and-cream concoction called “The Melania.”
with a beleaguered disposition and impossibly high cheekbones
She asked if we had any questions about the menu
“The Top Shit Burger—is that grass-fed?” The waitress didn’t know what he was talking about
We asked if its name had something to do with Trump
I watched her face to see if I could discern any feeling for Melania
Perhaps it was because we’d been away from California for a while
or maybe the photos of the Mexican dishes on the menu looked particularly good
I studied the little succulents that had been placed around the restaurant
I touched the leaves of one to confirm it was real—it was
Then I shared a fact about Donald Trump and Melania’s first meeting that had been puzzling me
Trump had shown up at a Fashion Week party in New York with a date
Trump sent his date to the restroom so he could get Melania’s phone number
We talked about how an adult was able to convince another adult to go use the restroom
My son returned to the table just as the food arrived
My black-bean salad was an island of what looked like mouse droppings surrounded by a red lake of canned beet juice
To prevent the juice from spilling over the edges
piles of wilted lettuce had been placed around the perimeter of the plate like sandbags
But there is no reason to continue describing Mexican food made in Sevnica
I went in search of our waitress with fresh euros in hand
I assumed that she might not tell the first stranger who asked
She could picture the house but didn’t know the number
She told me that it was on the right side of the road
but she couldn’t remember which numbers were on the right
proudly holding a paper with the street name of Melania’s childhood home as though it were the combination to a safe
We returned to the car and programmed the street name into the G.P.S
The air was now pixellated with gray dots of dusk
We drove less than a mile and pulled over and studied both addresses on the sheet of paper
We picked the house on the right-hand side of the street
which was set back from Ribniki Street in a quiet neighborhood
Near the front door was a large trampoline
the kind with netting around its perimeter
two figures stood up on the trampoline: a mother and a son
I did an abbreviated wave with my hand—a gesture of “I come in peace.” They must be used to Trump supporters coming here
I returned to the car and told my family about the mother and son
I felt bad about disturbing them but I did feel a sense of accomplishment: I had found Melania’s home
I understood nothing new about the Trumps or the state of American democracy but figured that somewhere in the ensuing days
this Rosebud moment would reveal hidden truths
We started the car and programmed Ljubljana into the G.P.S.; it was about an hour’s drive to the capital
where we would spend the night before continuing on to Italy
we bought chocolates sculpted into swans and gargoyles
with their long legs and Melania cheekbones
placed the chocolates in a white box and tied an elegant ribbon around it
Later, during our travels, I told a Czech friend of mine about Sevnica and how it was a shoe-factory town. “That’s funny,” he said, and told me that the Czech city where Ivana Trump had grown up was also home to a famous shoe factory. If we wanted to know who the next Mrs. Trump would be, he said, we should focus on shoe towns.
Back in California, I searched and found an article about Melania’s childhood home. It was on Ribniki Street, just as the waitress had indicated, but it was white with three windows on the front of the house, with a garage to the right. The house on Ribniki Street that I had photographed was peach-colored and set back from the street, with a garage to the left.
We had driven all the way to Sevnica and found the wrong house. And when I opened the forgotten box of chocolates, the gargoyle and swan of Slovenia had melted and forged themselves into a gruesome embrace. But this had no metaphorical significance whatsoever.
EU funding for upgrading the railway line in the Sevnica area | Author: Slovenian Railway
the body within the Ministry of Infrastructure
will upgrade the railway line state border – Dobova – Zidani Most – phase one: section state border – Dobova – Sevnica: stage two (the Sevnica area)
The investment includes the construction of a new covered platform infrastructure and a new underpass under all station tracks to provide non-level access to the new island platform
The overhead contact line network and telecommunications installations will be upgraded
Adjustments will be made to the signalling and safety installations
An active noise barrier in the length of 2208 metres will also be installed
Safe public passenger transport stations will also be set up
The project will upgrade a total of 2.24 kilometres of railway line
The project Upgrade of the railway line state border – Dobova – Zidani Most – phase one: section state border – Dobova – Sevnica: stage two (the Sevnica area) is implemented under Slovenia’s Cohesion Policy Programme 2021-2027
priority Sustainable cross-regional mobility and connectivity
and pursues the specific objective Developing a sustainable climate resilient
sustainable and intermodal Trans-European Transport Network (TEN-T).
The project worth 60,914,819 euros will receive over 34 million euros of Cohesion Fund support
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The new bronze statue has no colours.In January
a large wooden statue resembling Donald Trump and designed by a local artist in 2019
was burnt in Slovenia's city of Moravce
east of the capital Ljubljana.Reporting by Borut Zivulovic; Writing by Ivana Sekularac; Editing by Alexandra Hudson
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the statue will be the subject of a documentary and exhibition he is working on
People gather around what conceptual artist Ales 'Maxi' Zupevc claims is the first ever monument of Melania Trump
set in the fields near the town of Sevnica
during a small inauguration celebration on July 5
2019.JURE MAKOVEC—AFP/Getty ImagesA picture taken on July 5
2019 shows what conceptual artist Ales 'Maxi' Zupevc claims is the first ever monument of Melania Trump
the First Lady's hometown.JURE MAKOVEC—AFP/Getty ImagesVia the artist’s statement Downey has shared online:
“Brad Downey’s new ongoing project ‘Melania’ is a documentary film consisting of several parts about the construction of a monument of Melania Trump
carved into a tree that is still rooted in her hometown of Sevnica
Downey and his team spent several months filming interviews with Maxi along with locations around the town
The result is a personal portrait of Maxi and his thoughts about Slovenia
Through these interviews the film attempts to capture the spirit of Slovenia
which seems to be mirrored in Maxi’s interactions with his family
By focusing on one working class man’s portrayal of a public and internationally known personality
the film offers insights on local and global problems and policies illuminated by the USA and Europe and beyond.”
The statue depicts the First Lady on Inauguration Day in 2017
wearing a blue dress designed by Ralph Lauren and waving at crowds
Zupevc took to a tree and carved the statue with a chainsaw
President Donald Trump waves to supporters along the parade route with first lady Melania Trump and son Barron Trump after being sworn in at the 58th Presidential Inauguration January 20
D.C.Pool—Getty ImagesCritics of the statue immediately began comparing it to a scarecrow
“I can understand why people might think that this falls short as a description of her physical appearance,” Downey told AFP
“We in Sevnica can only laugh and, at the same time, hold our heads in our hands over their [the Trumps’] catastrophic reputation,” one local resident identified as Nika, a 24-year-old architecture student, told AFP. Other locals, speaking with the British TV network ITV
described the statue as “a disgrace,” and argued it looked more like Smurfette than the First Lady
AFP reports that Downey came up with the idea as part of a project that explores Melania Trump’s roots both metaphorically and literally. Downey wrote in his Instagram account that he chose to work with Zupevc because he was born in the same year and the same hospital as Melania Trump. He writes that the statue is rooted on the banks of a river facing the town in salute
Residents have also sold Melania Trump-themed food and merchandize, capitalizing on interest in the town’s claim to fame
Life-size image on the outskirts of Sevnica
After Melania cake, Melania honey and even Melania slippers, the Slovenian home town of the US first lady will now boast a statue of its most famous daughter – albeit one that has faced decidedly mixed reviews
The life-size statue on the outskirts of Sevnica was inaugurated on Friday and is the brainchild of the 39-year-old American conceptual artist Brad Downey
who says it’s the first monument anywhere dedicated to the wife of Donald Trump
The sculpture was carved into a tree using a chainsaw and depicts Melania Trump in a blue dress and raising her left hand in a waving gesture
emulating a pose she struck at her husband’s 2017 inauguration
View image in fullscreenPeople gather around a statue of Melania Trump on the outskirts of Sevnica
Photograph: Jure Makovec/AFP/Getty ImagesIts somewhat naive style has led some critics on social media to brand it a “scarecrow”
“I can understand why people might think that this falls short as a description of her physical appearance,” Downey told AFP
but insisted that he found the end result “absolutely beautiful”
Since Donald Trump took office in 2017, sleepy Sevnica has become a magnet for tourists and journalists searching for insights into the American first lady’s past
Entrepreneurial locals have been cashing in on the influx
offering a bewildering array of Melania Trump-branded food and merchandise as well as a tour of the area taking in the key sites of her early years
Downey told AFP he was struck by the fact that Maxi was born in the same year and in the same hospital as Trump herself
He said conversations with Maxi had enabled him to see Trump’s ancestral region through local eyes
“You see this river that she would have seen as a child
View image in fullscreenThe life-size statue of Melania Trump looks into the distance on 5 July. Photograph: Jure Makovec/AFP/Getty ImagesHowever, not everyone has been moved to wax lyrical about the artwork.
Nika, a local 24-year-old architecture student, told AFP: “If the monument was meant to be a parody, then the artist has been successful.
“We in Sevnica can only laugh and, at the same time, hold our heads in our hands over their [the Trumps’] catastrophic reputation,” she added.
Katarina, a 66-year-old resident of nearby Rozno, said that she thought the monument was a “good idea”.
“Melania is a Slovenian hero, she made it to the top in the US,” she said.
According to the AFP, American tourists to the country, which is known for its handful of mountain-top ski resorts
rose 11% between January and October of 2016 as compared to the same period in 2015
“The interest in Slovenia hasn’t only increased since Trump’s victory but already began when he announced his presidential candidacy,” Slovenia Tourism Board spokeswoman Livija Kostantinovic told the AFP
has become better known among the US public and media
the STB plans its most intense digital campaign ever in the US market for 2017,” Kostantinovic continued
The incoming first lady, who was born in Slovenia in 1970 and will be only the second foreign first lady after Louisa Adams
has provided a wealth of marketing opportunities for the Central European country
Travel agency Muranica will begin offering a Melania-theme tour in March with stops around her hometown in Sevnica and Milan
local entrepreneurs are wasting no time trying to monetize on the Trump name
A local bakery began offering a ‘Melania’ cake — a white chocolate based treat filled with nuts and topped with gold decor — for three euros
and a crepe shop started whipping up ‘Melania’ pancakes with blueberries
And local shoe company Kopitarna Sevnica began selling felt slippers called the “White House.”
TO GO WITH AFP STORY BY BOJAN KAVCIC Slippers with the lettering "The White House"
the hometown of future US First Lady Melania Trump
guided tours tracing her rise from pony-tailed schoolgirl to international model -- tiny Slovenia has tapped into big marketing opportunities thanks to its most famous daughter
/ AFP / Jure MAKOVEC (Photo credit should read JURE MAKOVEC/AFP/Getty Images)JURE MAKOVEC—AFP/Getty Images“We sent the future first lady a pair hoping they will keep her feet warm in the coming winter months,” Kopitarna Sevnica spokeswoman Mateja Reseta told the AFP
“We issued a press release and sent it to all Slovenian media
Now we count on people’s prudence to stop the practice.”
[Agence France-Presse]
Write to Samantha Cooney at samantha.cooney@time.com
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Sevnica was just like any other small town in Slovenia
But when a local girl became First Lady of the United States
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The town’s 5,000-strong population had called it a day; the streets were silent
a retro homage to Gustav Klimt; the beer was brown and gassy
I wanted to know how this nondescript Slovenian town had influenced the First Lady of the United States
as she was called before she became Melania Trump
grew up in Sevnica when Slovenia was part of Tito’s Yugoslavia
were a car dealer and textile factory pattern cutter respectively
Mr and Mrs Knavs still own a house in Sevnica
Gregor was more interested in what was going on in Sevnica the following day: the Salamiada
an annual festival of salami (of which Sevnica produces over 150 kinds)
I would realise that Melania has infiltrated even this bastion of testosterone: this year
I disturbed a police van loitering in the darkness and followed the railway tracks towards the youth hostel
It was located on the top floor of the secondary school
Valerija and her mum – the school’s cleaning lady – showed me a bed
The morning arrived with bright sunshine and a crescendo of children’s chatter
Valerija pointed out Sevnica’s main sights: the twinkling River Sava
It may not be the next must do city break but Sevnica has plenty to engage visitors on a day trip from Ljubljana
“I live in Melanija’s old apartment,” said Valerija – the First Lady’s childhood home
manager Rok Petancic met me in the gift shop
Wine and chocolate were arrayed with tea and face cream
a catwalk was being prepared for a fashion show
“It’s for the local shoe company,” said Rok
“Their new ‘White House’ line.” Fluffy silver slippers were displayed nearby
“There are ‘First Lady’ tours now,” he went on
Too many people in a bus to see the house.” What do people here think about President Trump
It’s public relations.” Talking of public relations
around town there were no Melania photographs
have instructed businesses to cease commercialising her image or name
Down in the old town I hooked up with Tanja and Jurij Gruden
who were producing a documentary for Slovenian TV with their crew
“They’ve just had this thing happen to them,” said Tanja about Sevnica
“They didn’t ask for it.” We drove to Naselje Haroja Maroka
a working class area where Valerija’s family now occupies Melania’s old apartment
“They say she always pushed herself,” said Tanja
But never part of the crowd.” We surveyed the brutal multi-storey Communist-era blocks
“Shall we see where she moved to?” said Jurij
one property was marked out by an impressive array of CCTV cameras
paintwork freshly done – but the only sign of life was a black cat trotting furtively by
“The family own this but they moved to the US,” said Tanja
“I was lying awake after the election result
and thought we must do something,” owner Nusa Vidmar told me
The family has tried it and liked it.” I asked Nusa whether she had plans for a Donald cake
we sampled the competition in the form of ‘Prva Dama’ pies made with local apples
dusted with an icing sugar ‘M’ and emblazoned with a stars and stripes flag
‘”We sell more than fifty a day,” said Sergeja Gorenjec
that’s a lot of pies.” I asked whether people were happy for Melania
I’d seen the sights of Sevnica and eaten all the pies
A big bloke controlled the entrance to the Salamiada
stout men with sharp knives carved legs of ham
Huddles of grinning butchers were up to their elbows
The elderly Master of Ceremonies read out “A letter from Melanija” describing how flattered she was to have a new salami named after her
Then he launched a competition to guess the weight of a monster salami; ‘Melanjika’
a sausage 6ft long and willowy as a supermodel
Then the band launched full tilt into their first number
Tanja had given up trying to look macho and retreated to the entrance
Amongst a sea of male faces reddened by wine
Powerful male harmonies surged from the beer tent
I asked him: will Melania make Sevnica great again
But we prefer to build sustainable tourism like walking and biking.” He has a point – green Slovenia lends itself to outdoor holidays
There was a shout behind us – an ‘illegal’ woman was being expelled from the Salamiada
asked Jurij about his documentary’s production schedule
Wizzair has four weekly flights from London Luton to Ljubljana with fares starting at £21.99
Trains run regularly from Ljubljana to Sevnica
Sevnica Youth Hostel offers beds from €15 per night
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In the wee hours of Wednesday morning, the people of Sevnica converged on a bar to watch the U.S
presidential results come in — not exactly a tradition for the town of 5,000 in central Slovenia
This time it was different, said the mayor, Srečko Ocvirk, when he entered the pub at dawn. People came to see for themselves if native daughter Melania Trump — to many in Sevnica still known as Melanija Knavs — would become the next first lady of the United States
but this is very special for us,” Ocvirk told a reporter from Slovenian public broadcaster RTVSLO
“[The election] created a sense of excitement for us in Sevnica and we have been following developments with interest.”
“Melania will put Sevnica on the world map” — Mayor Srečko Ocvirk
Melania, now 46, has not lived there for years, after attending high school in the capital Ljubljana, and then pursuing a modeling career in Italy and the U.S.
where she became a resident in 2001 and citizen in 2006
She’s always spoken fondly of her hometown
and the mayor said that could bring more tourists after she moves to the White House
“It is quite something that Melania will put Sevnica on the world map
and give it a better recognition among the small towns in Central Europe,” he told TV Slovenia
the only influx was in the form of foreign journalists
political media from all over the world has come.”
Mirjana Jelančič, Melania’s childhood friend, told the local Siol.net news site that she felt bad about the “negative attention” surrounding Melania in the past few months
“All that they said about her [and] wrote about her was controversial
insulting and that is not the Melania I know,” said Jelaničič
who is now the principal in the town’s grade school
She said she’s been cheering her old friend on from the beginning
excellent human being and always well intended
I am happy that she will succeed,” Jelaničič said
Sevnica was best known for its lingerie and furniture factories and a charming 900-year-old castle | Jure Makovec/AFP via Getty
The soon-to-be first lady’s parents still live in Sevnica
and the mayor said she made a donation to the health clinic after her son
“She’s always talked about growing up in a beautiful valley
in a town by a river that is just a lovely place,” Ocvirk added
he said she made the townsfolk proud because of “her positive support to her husband
And when her husband Donald Trump became president-elect early Wednesday
they threw him and his wife a little party
waving American flags and toasting the victor with champagne
a local entrepreneur and a pizzeria owner marked the occasion by rolling out a breakfast desert made of yogurt
singing about the local girl who “went from Sevnica straight to the top of the world
because she found the right husband.”
“Melanija now walks the path of fame
because her stay at home was so brief.”
V Sevnici že fešta! #ElectionNight @PlanetTV pic.twitter.com/7MI9TLCUOn
— anja markovic (@anjamarkovic5) November 9, 2016
“We came together spontaneously,” the mayor said
Slovenians were not overly sure that the election result would do much for their Alpine country of two million inhabitants that gained independence from Yugoslavia after a brief war 25 years ago
“Maybe more Americans will be able to find Slovenia on the map,” said Jasna Rajnar Petrović
“She does not come across as a warm person to me
I don’t see any love for the homeland from her.”
Prime Minister Miro Cerar congratulated the president-elect and Melania in a tweet:
Congratulations Mr. President @realDonaldTrump and First Lady @MELANIATRUMP from #sLOVEnia. pic.twitter.com/nZDiTO81UZ
— dr. Miro Cerar (@MiroCerar) November 9, 2016
“Of course I am very happy that Slovenia was part of this election with our Melania Trump becoming the First Lady of the United States.” Then Cerar mentioned her husband
“I am sure that the president-elect already knows a lot about Slovenia.”
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has been removed from its location near her hometown in Slovenia after it was set on fire
told Reuters the police informed him about the fire on Sunday
The police told Reuters that an investigation was underway and that they could not comment further
"I want to know why they did it," Downey told Reuters
Downey said he hoped the statue would start a dialogue about US politics
especially given Melania Trump's status as an immigrant married to a president who has pledged to reduce immigration
He said he wanted to interview those responsible for a film he's working on
The statue had been unveiled a year earlier
and drew attention for having only a loose resemblance to the first lady
similar to the one she wore for her husband's 2017 inauguration
The sculpture was carved by Ales "Maxi" Zupevc
an artist living in Sevnica who used a chainsaw on a tree to create it
the then-Melania Knauss immigrated to the US in 1996
Sevnica saw a booming tourism industry after she became first lady, with shops there selling items as varied as wine and slippers branded after her, The New York Times reported in 2018
but some residents were weary and wanted the town's other charms to also be known
Documents have suggested that she may have broken US immigration law
as she entered the country on a tourist visa and then worked as a model
She has previously said she always complied with US immigration law
A wooden statue of Donald Trump was also burned in Slovenia last year
is from the town of Sevnica in central Slovenia
"Melania put us on the world map," says Mayor Srecko Ocvirk
who has helped lead a Melania-themed campaign to attract more tourists here
"It's really an amazing climate," chirps Lidija Ogorevc
She stops in front of a fenced-in building — not unattractive
This used to be the factory where Amalija Knavs
when Slovenia was still part of Yugoslavia
A sign reading "Welcome to the Hometown of the First Lady" in Slovenian is pictured among other billboards in November 2016 in Sevnica
Ogorevc leads a tour that includes the first lady's elementary school
the Communist-era apartment block where she first lived and the neighborhood where her parents still own a handsome
(Viktor and Amalija Knavs are often in the U.S.)
is one of several Melania-themed tours offered by the Sevnica municipality
waving her arm at a well-kept street of manicured lawns
I say it like that because most people who have money can afford to build a house there."
Ogorevc takes us to a cafe offering Melanija torte (white chocolate mousse
nuts and edible gold) and a bakery with First Lady Apple Pie
"We wanted to do something that is a mix of America and Sevnica," says Maja Kozole Popadic
whose family runs the Kruhek bakery in Sevnica
makes an American-style apple pie that uses a local variety of Slovenian apples
"Some people buy it because it can also mean Mom," Popadic says
The town's Kopitarna shoe store also sells "White House slippers" (powder-gray
and we've almost sold out of them now," says the slipper's designer
Residents and tourists alike are buying them
Demand for tours like the one Ogorevc leads has gone up by 30 percent since the beginning of the year
was known mostly for its underwear factory and salami festival
and where an accordionist in lederhosen serenades a wedding party
The castle sells first lady-themed red wine
using blaufränkisch grapes from four local wineries; dark chocolate with walnuts and gold leaf; salami made from local Krskopoljc pigs and "non-toxic" teacups handmade by local potter Bozo Gligic Krmelj
she used to be our neighbor," the mayor says
Melanija Knavs left Slovenia in the 1990s to pursue fashion modeling in the United States
She hasn't been back in more than a decade
she hired Natasa Pirc Musar's law firm in the capital
to go after tabloids in Slovenia publishing stories claiming she was an escort for older men
"She is not going to tolerate lies," Musar said
Musar also makes sure the first lady's photo and full name are not used in Melania-themed products
"We would react heavily if someone is going to make an underwear called Melania Trump," Musar says
the reaction was not needed in a single case."
where First Lady products are sold honoring native daughter Melania Trump
People in Sevnica are careful not to criticize the first lady or her husband
The closest thing to a critique has come from restaurant owner Bruno Vidmar
with a frizz of fried yellow cheese on top of the bun to represent Trump's hair and fiery pickles for his "hot statements."
CEO of the digital media network Metina Lista
"I would like to Melania to be more active
more involved on issues other than maybe how well you dress and how good you look," Briski says
And how, Briski asks, can Mrs. Trump tackle online bullying, an issue in which she's expressed interest
"when she has her hands full with her husband
who is the troll of the Internet at this moment?"
a Slovenian member of the European Parliament
is not just put off by the president's Twitter feed
"I wish [the] president would appreciate responsible and creative politicians
not just right-wing populists," he says with a sigh
has flourished because of help from the European Union
"I just hope his wrongdoing will be limited," Vajgl says
"That the world would not suffer because of his decisions
I think everyone in this country wishes [his wife] the best."
Slovenians loved it when the pope recently asked the first lady if she fed the president potica
Slovenia is planning to ask the EU to officially recognize the recipe
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“Melania put us on the world map,” says Mayor Srecko Ocvirk
The first lady's native country is hosting hometown tours and marketing wine
She's hired a Slovenian law firm to protect the use of her name
The unusual wooden sculpture depicts a waving female figure dressed in blue
intended to evoke the blue coat Melania wore at the swearing in of her husband as US President in 2017
Located close to Melania’s hometown of Sevnica in Slovenia
it was commissioned by Berlin-based American artist Brad Downey and unveiled in 2019
it was carved using a chainsaw from the trunk of a living linden tree by a local folk artist
The sculpture of Melania Trump in the fields near Sevnica
her hometownJURE MAKOVEC / AFP via Getty ImagesAccording to the Guardian
Downey had the sculpture taken down after learning from police on 5 July that it had been torched
Downey had hoped the work would prompt a dialogue about the political climate in the US – particularly considering Melania’s position as an immigrant
married to a man who has pledged to reduce immigration
The news comes after President Trump set out his opposition to those targeting US monuments, such as statues of confederate soldiers, as Black Lives Matter protestors call on nations to confront their histories of systemic racism. Melania Trump’s office has yet to respond to the Guardian’s request for comment.
tannins from sweet chestnuts (Castanea sativa mill.) have attracted significant attention in regard to dairy cow nutrition
Chestnut tannins are water-soluble plant polyphenol metabolites known for numerous potent biological properties
They have the ability to affect several aspects of ruminant nutrition and to decrease environmental pollution
Chestnut tannins possess multiple hydroxyl groups
These groups have affinity and capacity for forming pH-dependent reversible tannin protein complexes
which are stable in rumen pH (pH 5.0 to 7.0)
and dissociations occur in low (abomasum) and high (intestine) pH environments
That is why chestnut tannins tend to decrease ammonia production in the rumen by decreasing rates of rumen protein degradation
resulting in a higher ‘bypass protein’ effect and improved protein utilisation
Studies showed a decrease in ruminal ammonia production of up to 21% and an increase in non-ammonia nitrogen flow (metabolisable protein) to the intestine
Figure 1 – Antiketogenic and antioxidative effects of Farmatan D (20g/day) in the close-up dairy cows (Europe trial)
Feeding chestnut tannins to a dairy cow can improve the cow’s antioxidant status
Tannins from sweet chestnuts are effective at scavenging free radicals and at protecting liver and kidney tissues against oxidants
Our studies in transition cows have shown that total antioxidant capacity (T-AOC) increased in response to chestnut tannin supplementation
lower incidence of ketosis and fatty liver issues and higher colostrum immunoglobulin G levels with better function of thyroid gland
The antioxidative mechanism is the basis of chestnut tannins’ positive effects on diminishing the negative impacts of heat stress on the health and productivity of high-yielding dairy cows
Figure 2 – Effects of Farmatan D in decreasing negative effects of heat stress on milk production in dairy cows (Europe trial)
Click to enlarge figure
chestnut tannins have generated much interest among scientific audiences for their ability to affect different populations of pathogenic bacteria important for livestock production
By controlling the population and inhibiting the overgrowth of Streptococcus bovis in the rumen (one of the most important acidogenic ruminal bacteria) with the reduction of amylolytic activity
chestnut tannins can be very effective in reducing the incidence of rumen acidosis in dairy and beef cattle
where rumen acidosis can be a trigger for the occurrence of liver abscesses
Graph 1 – Effects of Farmatan D on milk production in high-yielding dairy cows (Israel trial)
One of the most successful applications of chestnut tannins in ruminant production is to reduce simple and frothy bloat by reducing the number of gas-producing populations of G+ bacteria in the rumen and by precipitating (protecting) degradable proteins in the rumen
As a result of reducing the number of methane-producing bacteria in the rumen
chestnut tannins are widely used as a natural way for controlling methane production and greenhouse gas emissions in ruminants (13-30% reduction in methane production)
Tanin Sevnica has been continuously conducting field and scientific trials for the purpose of monitoring the consistency of beneficial results and upgrading products’ effects
The product named Farmatan D is a unique combination of chestnut tannins and essential oils and displays favourable actions on antiketogenic and antioxidative status (Figure 1)
milk production and heat stress in high-yielding dairy cows (Figure 2
It is used from the close-up period until the end of lactation
having the highest positive influence in the period of negative energy balance and peak of lactation
There are few products that the enterprising burghers of Sevnica
rural Slovenian town where Melania Trump spent her formative years
have not sought to brand in honor of the first lady of the United States
Copyright restrictions mean that most of the items merely allude to her identity: The wine is called “First Lady,” while the slippers (a silvery number garnished with a fluffy white rabbit’s tail) are called “White House.”
Trump has been good for Sevnica (pronounced SEH-oo-nee-tsa) — a town of around 5,000 that sits in a forest-lined river valley some 90 minutes by car from Ljubljana
The town’s only hotel reopened earlier this year
by Melania-themed tours — has risen by 15 percent
then a real-estate mogul and a star of reality television
things really changed,” said Srecko Ocvirk
“Now we have tourists from all over the world.”
the shoe company that makes the Melania-themed slippers
staff members saluted Trump for putting Slovenia on the map
and there are signs the novelty is wearing thin
one of the local guides who occasionally takes tourists on a tour of the town’s Melania-related sites for about $35 a head
that is the Melania wine,” Ogorevc sighed on a recent tour
as she breezed past a bottle of First Lady on sale at the town’s 12th-century castle
pointing to a nearby bottle of Grajska Kri
Ogorevc does not hide her indifference to all the commotion over Melania
I really don’t really care about these things,” Ogorevc said
not seeming to mind how this might sound on a Melania tour
“Sevnica has much more to show than just this story.”
on a nearby hill with dreamy views of the Sava river below
“Can you imagine what it’s like in summer?” she said
gazing across the valley from the doors of the castle
Her mood darkened as we drove back down into Sevnica
and parked outside a communist-era tower on the edge of town
“Now we are making a stop at the apartment block where they lived,” she said
“But I can’t tell you exactly where they lived because I don’t have that information,” she said
visitors can buy a book about Trump’s early life — “Melania Trump: The Slovenian Side of the Story” — and a wide range of First Lady products
including the chocolate-coated apple slices
would agree to an interview only if the subject of Melania was left untouched
there would have been little reason to ask
Sevnica was then better-known as a minor industrial hub
one of Slovenia’s oldest shoe companies; Stilles
a furniture company that supplies international hotels; and Slovenia’s largest lingerie company
Her father Viktor is reported to have sold car parts
Few residents remember them from that time — not even Ocvirk
and would have attended the local elementary school at the same time
first to study in Ljubljana in the late 1980s
and then a few years later to work in the United States
I am just very proud that she’s from my town,” said Maja Kozole Popadic
a cafe owner who sells a Melania-themed apple pie
“For someone from this small town to become first lady of the United States is such a big thing for us.”
But Trump has not made a public return to Sevnica
and for most the connection remains primarily a commercial opportunity
diners can sample a “Presidential Burger” — in which the bun is topped with a frizzy slice of fried cheese that looks convincingly similar to President Donald Trump’s mop of hair
do not all share the same excitement for all things Donald and Melania
but now it’s kind of worn out,” said Mia Podlesnik
“Marrying someone — I don’t think that’s really an accomplishment.”
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Sevnica residents could not recall much about Melanija Knavs and did not seem to follow her transformation from working-class daughter to possible US first lady
The mayor of Melania Trump’s hometown is embarrassed
Srečko Ocvirk is just a year older than the world’s most famous Slovenian
But even though he was a schoolmate of hers
the mayor of Sevnica said: “I have to be honest
Sevnica primary school had a lot of pupils,” he added sheepishly
Born in 1970 to a textile worker and a car spares trader
Melania Trump has lived a life – judging by what is known of it – that could be romanced into that of a phoenix risen from the belching smokestacks of Tito’s Yugoslavia
But the Trump campaign has opted not to go down that route
a pretty medieval town that clings to vine-clad hills rising from the Sava river
it quickly becomes clear that the young Melanija Knavs did not stand out from the collective consciousness of the time as someone who would rise to global fame
“In the socialist days we were all the same,” said a woman in the same age bracket as the 46-year-old
View image in fullscreenSevnica
the small Slovenian town where Melania Trump is from
Photograph: Tanja Zibert/The GuardianBy contrast
other residents can seem to make too much of an effort to recall her youth
a couple of diners seem suspiciously well informed about the supposed early knitting abilities of Trump’s future wife
a tomato seller named Matej said Melanija wrapped her schoolbooks with pages torn from Italian fashion magazines – only to confess that he learnt that detail from a recent television report
Not only are clues sparse as to Melania’s transformation from model to the Republican presidential candidate’s third wife, but few residents seem to hold strong opinions about her life, her immigration status or the libel lawsuits pending over her references to her pre-Trump past
No one in Sevnica can even confirm the oft-reported tidbit that Melanija’s maternal grandfather developed a red onion variety
“Sevnica was very different in the 1970s,” said Ocvirk
made up of people moving in from the rural areas
“They worked in large numbers at two or three factories
They shopped in Italy and Austria and tried to achieve the living standards of those countries,’’ said the mayor
a Sevnica-born agricultural engineer who was elected eight years ago
View image in fullscreenSrečko Ocvirk
Photograph: Alex Duval Smith/The GuardianAmong the incomers who built the town’s industrial base were Viktor and Amalija Knavs and their daughters Ines and Melanija
Businessman Viktor dealt in cars or spare parts or both – no one seems quite sure
Amalija was a pattern cutter at the Jutranjka childrenswear factory and may at some point have gained a promotion to pattern designer
They lived in a five-storey block in the Naselje Heroja Maroka area
Melanija and her older sister went to high school in Ljubljana
and their parents built themselves a white villa in the pretty hills above the town
far away from the hourly clatter-past of the train
They still own the house but are rarely there
living instead in New York and helping look after Donald and Melania’s son
The block where Melania once lived has been painted in mellow peach tones
The climbing frame in the playground is Lego green
The splashes of colour are townscape hallmarks of central European countries such as Slovenia that received development funds after joining the EU in 2004
Even the school bears no resemblance to the one Melania attended
to the annoyance of visiting television crews determined to see her locker
but says she “can only be a good thing for Sevnica
It is a lovely town which deserves more tourists”
Mustafai helps out at her father’s ice-cream stand and works in a hotel to help pay for her studies
and hopes to move to Germany when she graduates
unemployment is 10.3% – roughly the national average
a lingerie brand named after the local mountain
along with a shoe factory and a furniture company
But they employ fewer than 1,000 people between them
Many residents drive more than an hour to the capital Ljubljana to work
Asked what Donald Trump could do for his wife’s home town
Ocvirk ruled out a skyscraper as “unsuited to our natural beauty”
with a sweeping arm movement reminiscent of a Trump Tower escalator
he suggested “a golfing and fishing complex
spanning from the hills to the Sava river”
Slovenia — Few residents of this central Slovenian town known for its underwear factory
salami festival and hilltop medieval castle had heard of Jimmy Kimmel
Sean Hannity or the recent barbs they traded on TV and on social media.
But when they heard that it all began with a joke that Kimmel made about Melania Trump's accent on his ABC show
Jimmy Kimmel Live, many were not happy about it
sits in a valley next to the Sava River
The town dates back to at least the 13th century
It is also where the former model and First Lady of the United States spent her youth when she was named Melanija Knavs
so long and she still has some problems
but Jimmy Kimmel should come to Slovenia and see how hard it is to speak another language," said Helena Horjak
who works in a meat processing factory here that makes "First Lady" sausages.
"It's just not fair," added Horjak's friend Maya Kantuzar
She is doing a really good job for children." USA TODAY spoke to the pair in one of the half dozen cafe-bars that line Sevnica's main street.
Kimmel and Hannity declared a cease-fire Monday over their feud that descended over several days into an acrimonious back and forth about their political views
Kimmel often lampoons conservatives such as Hannity
who hosts a FOX News program, over topics such as health care
Melania Trump left Slovenia more than two decades ago to pursue a modeling career in the U.S
and hasn't returned to Sevnica for more than 10 years
but the town has sought to capitalize on her success since her ascension to the White House.
owner Bruno Vidmar has added a "Presidential Burger" to his menu
It features a slice of fried yellow cheese on top of the bun to represent Trump's hair. Spicy pickles stand in for his "hot statements" on Mexico
Rondo also serves a cake inspired and named after Melania: A white chocolate mousse, with nuts, that rests on a buttery crust and is adorned on top with a delicate sliver of gold-leafed white chocolate.
More: Jimmy Kimmel quits feud with Sean Hannity, apologizes for joking about Melania Trump
Related: This conservative is siding with the liberal in the Jimmy Kimmel-Sean Hannity feud
"She's one of us," said Blaz Klenovsek
expressing his admiration for the First Lady
Although up the road at a bakery run by Maya Popadic
there is First Lady Apple Pie for sale
"It's just incredible to me that a simple girl from Sevnica could make it so far," said Popadic
who noted that she was expecting a group of about 40 Slovenian tourists on Tuesday to sample the pie
The First Lady Apple Pie has a large "M" branded in its middle out of powdered sugar
There is also a "Melania" tour of Sevnica run by the local tourism bureau
It explores where she went to nursery and middle school and places in Svenica she lived when it was a small industrial town in what was then Socialist Yugoslavia
The tourism bureau also sells Melania red wine for about $40 a bottle
described as a "harmony of taste and quality that satisfies even the most demanding wine lover and is also an exclusive and elegant present." Also for sale: Melania beauty cream ("Light nourishing cream with soy oil
vitamins and fatty acids against skin and wrinkling"; dark chocolate ("Long lasting shades of bittersweet taste before summer raspberry begins to shine"); and tea ("A genuine aroma of apple strudel
taste of Slovenian home with a hint of cardamon
Official statistics from the Sevnica tourism bureau show that tourism to the town has more than doubled over the last few years to about 1,450 visitors in 2016
the latest year for which data were available
It did not have any data on the sales of Melania products
and has engaged a legal firm in Slovenia's capital Ljubljana to monitor the use of her name and image.
said that her company has had to crack down on some First Lady products
but wouldn't specify which ones.
"We are very proud of her," said Franja Krajnc
who works in yet another bakery in Svenica that sells Melania cake
"There is only one First Lady and she has said that she is teaching her son Barron some Slovenian
which publishes articles about underrated wine regions and offers wine tours that incorporate WSET training
Slovenian producers near to the town where the new US First Lady
grew up have released a wine in her honour and hope it can help them promote the area’s work with the Blaufränkisch grape variety
First Lady wine went on sale in the circular cellar at Sevnica Castle in Slovenia and the first 300 bottles sold out in three days
Another 2,000 bottles of the Blaufränkisch wine are ready for sale in the 12th century castle’s gift shop and the town centre’s tourist office
who this year became US First Lady after the election of her husband Donald Trump as president
has nothing to do with the wine other than she grew up in the small industrial town – then part of Yugoslavia – before becoming a model
President Donald Trump and Melania Trump at the Liberty Ball in January 2017
Credit: Wikipedia / US Army Sgt Ashley Marble
Made by four local winemakers and priced at €27.90
First Lady wine is twice as expensive as the shop’s other premium Blaufränkisch wines – usually sold under the grape’s local name
‘Some people suggested we should sell it for €500
but I think it’s a fair price,’ Rok Petančič
though we haven’t started promoting it yet.’
Other products in the First Lady collection include salami made from a rare breed of local pig (Krškopoljc)
Rok said that he wasn’t deterred by reports that Melania hired Slovenian law firm Pirc Musar & Partnerji to deter local entrepreneurs from cashing in on her name and image last year
we have the best salamis and we have other products that are very good for the area; we shouldn’t be afraid or feel ashamed of offering them to a wider audience.’
contributed the equivalent of two barriques from the 2015 vintage
two in two-year-old barriques and the rest in a 1,000-litre barrel
it’s gentle like Melania,’ Lojze Kerin said at his family winery
where the sign above the door reads ‘Hiša Frankinje’ (House of Frankinja)
Sevnica (pronounced seːu̯nitsa) is in the heart of Posavje
the smallest of Slovenia’s three wine regions and the only one producing more red than white wine
‘I think this is one of the best ways we can promote our winemakers
our tourism and Blaufränkisch as a variety
which is very important for us as we want to become a centre for Blaufränkisch
We are becoming a centre in Slovenia but in the wider area we still have a lot of work to do,’ Rok said as he served Blaufränkisch made from the castle’s own small vineyard
researchers from Germany’s Federal Research Centre for Cultivated Plants said that both Blaufränkisch and Blauer Portugieser varieties ‘very probably’ originated in Lower Styria (Slovenia)
Slovenia (AP) - There's no mistaking it depicts Donald Trump: a large wooden statue of the U.S
The nearly eight-meter high (26 feet) construction shows Trump with his trademark hair style
His right arm - fist clenched - is raised high like that of New York's Statue of Liberty
a mechanism opens a red-painted mouth and shark-like teeth appear
The monument was built on private property among the lush greens and rolling hills of the sleepy village of Sela pri Kamniku
some 30 kilometers (20 miles) northeast of the Slovenian capital
The statue has a temporary permit and has to be removed by Halloween
and everyone tells me it's a provocation."
saying it is "provocation against populism that the world is full of."
which no one today knows what it represents," he said
He can do and say whatever he wants without consequences."
Two American tourists came Friday to this remote corner of Slovenia after hearing about the statue
"It seems like a really unusual location for a piece of art like this," said Eddie Flawer from Santa Rosa
"I'm not very fond of Donald Trump and I didn't know what to make of his hand up and doing the salute and the spikes coming out of the top of his head," Flawer said
"But maybe it's a metaphor of the Statue of Liberty which would make some sense since he seems to be doing everything in his power to negate the beauty and the spirit of the Statue of Liberty."
It's not the first time in Slovenia that a member of the Trump family has been carved in wood
first lady was unveiled in her hometown of Sevnica in June
The rustic figure was cut from the trunk of a linden tree
showing her in a pale blue dress like the one she wore at Donald Trump's presidential inauguration
Her face is depicted in a naive local style
changed her name to Melania Knauss when she started modeling
She settled in New York in 1996 and met Trump two years later
AP writer Dusan Stojanovic contributed to this report
Slovenia (AP) - Melania Trump has seen more of the world than most people - a journey propelled by her own big dreams concocted as a young girl growing up under Communism
Now she is a glamorous former model swathed in couture
a woman familiar with the capitals and the languages of Europe
Republican presidential front-runner and the proud mother of a nearly 10-year-old son
But Donald Trump's 45-year-old third wife traces her roots back to Slovenia's sleepy industrial town of Sevnica
where she grew up in Communist-era apartment blocks overlooking a river and ever-smoking factory chimneys
Sevnica residents remember Trump - then named Melanija Knavs - as a tall
well-behaved girl who was passionate about studying and harbored a dream of having an international fashion career
"I think I can say Sevnica was too small for her," recalled Mirjana Jelancic
Slovenia was still part of Communist-run Yugoslavia
Slightly more liberal than other Eastern European dictatorships
Yugoslavia kept open ties with the West and its citizens enjoyed free travel
The family lived in an eight-story building right next to their daughter's brightly painted primary school
Jelancic praised her friend as "an excellent student
"We would never hear her swear or say anything bad to anyone," she added
Trump developed an interest in fashion during her primary school years
at one time wanting to become a fashion designer
"She would make new clothes out of old ones," Jelancic said
But Trump's fashion career only became a reality after she moved to the Slovenian capital
photographer Stane Jerko spotted the 5-foot-11 (180-centimeter)
"I still remember how tall she was and how beautiful her figure and hair were," he said
displaying youthful black-and-white photos of Trump
"There was no smile on her face because she was shy and scared
but I encouraged her to come to the studio."
Trump's official biography says she started modelling at 16
French and Italian in addition to Slovenian and Serbo-Croatian
She changed her name to Melania Knauss and settled in New York in 1996
she met her future husband at a party in Manhattan where the newly separated Donald Trump asked the model
She rebuffed him because he was with a date that night
the Trumps had their son Barron a little over a year later
a very pregnant Melania was photographed for Vogue magazine in a gold bikini on the steps of her husband's private jet
Trump has kept a low profile in her husband's presidential bid
Her first campaign turn came in Myrtle Beach
as the candidate called his family on stage during a rally
"Isn't he the best?" she asked the crowd in heavily accented English
her 69-year-old husband gave her a kiss and could be heard saying: "Thank you
she happily noted her husband's success on the campaign trail - "it's amazing what's going on" - and said she fell in love with him for his mind
Asked about his controversial comments about illegal immigrants
Melania Trump said her husband "opened (a) conversation that nobody (else) did."
moving from having a work visa to getting a green card to getting her U.S
"I never thought to stay here without papers," she added
Jelancic said she was surprised at first to hear that her friend had married a much older man - until she realized that Donald Trump actually resembled Melania's father
"They are both hardworking men," Jelancic said
"There must have been some kind of chemistry."
many townsfolk in Sevnica were not overly impressed with the possibility that the United States may get a Slovenian-born first lady
"What does it mean to me if she is first lady
"We have more serious issues than Melania."
saying "Donald Trump will lose the presidential race."
said "it would be a big thing for Slovenia if she does become first lady."
"I wouldn't say she is just Donald Trump's wife," Jerko said "She has something special
It’s party time in the small Slovenian town of Sevnica
whose most famous daughter —Melanija Knavs
better known as Melania Trump — has her big moment Friday
Locals, tourists and foreign journalists have been packing out the bars and restaurants of the town — population: 5,000 — ahead of Melania’s husband Donald’s inauguration as 45th president of the United States
who owns several bars and cafes in the area
In Caffe Central in the town center, guests can watch the event on a big screen and enjoy a spritzer topped with Trump-esque gold leaf to mark the occasion. Vidmar said she was handing out free slices of “Melania cake” — white chocolate mousse topped with nuts and edible gold
“I expect the restaurant to be packed,” said Bruno Vidmar the owner of Pizzeria Rondo and a distant relative of Nuša’s
He’s devised an entire menu based on the Trumps
there’s a Presidential Burger and Dessert Melanija — a strawberry and mascarpone mousse
“Sevnica is crowded today,” said Bruno Vidmar
“There are many more visitors then normal.”
Local authorities have got in on the act too
organizing free sightseeing tours of the town on the banks of the Sava river to commemorate the inauguration
Friday’s presidential inauguration isn’t Melania Trump’s first
she was a dark-haired 23-year-old at the beginning of a modeling career when she was cast as the first female president of the U.S
in an advert for a Slovenian clothing company
she is seen leaving (an approximation of) Air Force One
all under the watchful eye of the security services
At the end of the video she raises her hand and takes the oath to become president
“It’s a crazy coincidence,” the advert’s scriptwriter
saying she remembered young Melanija as very “professional
wonder why the world’s famous Slovenian-American lady never comes to visit
why she is reluctant to speak her native language
This shop in Sevnica sells a number of items with the name First Lady
Locals remember that both girls wore unusual
beautiful outfits designed and made by their mother
Here’s a book about Melania Trump’s life in Slovenia.
“A minority of people on this side of the Atlantic wanted the election to turn out this way,” author Sandi Gorisek wrote
Trump's parents were hardworking people
people wonder if she is happy with a husband who is 25 years older
Many in Slovenia feel proud that Trump's son
who spend at least six months a year in the US
as her father always made money on the side — they were the lower middle class,” Bojan Pozar
“She was a uniquely ambitious girl with lots of mysteries
We even cannot figure out all the details about her naturalization process in United States."
Trump obtained her green card in 2001 and five years later became a US citizen
Trump decided not to look back at her Slovenian past
Slovenian president Borut Pahor invited President Donald Trump to visit the first lady’s home country
people hope he and the first lady will see a place that is now on the tourist map
an hour east of Slovenian capital Ljubljana
is offering visitors first lady-related merchandise from wine and cake to pies and salami
But locals may be tiring of the connection already
Would you plan your holiday around Melania Trump
but that hasn’t stopped businesses in Sevnica
the sleepy town where the first lady grew up
from launching a flurry of products in the presidential name in order to attract some extra visitors
The latest addition to the offerings in this town on the banks of the Sava river in the centre of the country
which went on sale earlier this month at the town’s 900-year-old castle
priced at €27.90 a bottle (though some are said to have suggested it was sold for €500)
“It’s not a strong wine; it’s gentle like Melania,” Lojze Kerin
one of the four winemakers who produced it told Decanter magazine
while also getting in a plug in for the rest of the town’s produce
we have the best salamis and we have other products that are very good
We shouldn’t be afraid or feel ashamed of offering them to a wider audience.”
The local tourist office is also offering a selection of Melania-centric tours
which include stopping by at the school the first lady attended
before taking in the town’s main sights – the castle and the market
Melania Knavs lived in the town into her teens
View image in fullscreenMelania Trump lived in Sevnica until her teens
Photograph: Saul Loeb/AFPAccording to Visit Slovenia
there has been an increase in visitor numbers since Donald Trump’s presidential campaign started
“The world’s leading media reported about the homeland of the then potential first lady
while some of them even visited Slovenia to get more information,” it said in a statement
an increased number of American citizens are now also expected to become interested in the homeland of the first lady.”
Melania Trump-branded honey on sale in Sevnica. Photograph: Jack Taylor/Getty ImagesStill, the sense from one BBC report
is that the town’s locals are getting a little weary of journalists thrusting microphones towards them and asking what they think about her
barely stopping as she walks past the reporter
Her legal team has been warning businesses that it would not allow her photo for commercial purposes
all 300 bottles of the first lady wine sold out in three days
so maybe Melania is enjoying a bigger fan club than many imagine
A life-size statue of First Lady Melania Trump that was carved out of a living linden tree with a chainsaw was unveiled near her hometown of Sevnica
The statue was formed from the trunk of a linden tree
Melania's sculpture appears to be wearing the same light blue-colored outfit as the one worn during President Donald Trump's inauguration in 2017.
using a chainsaw after being commissioned by 39-year-old artist Brad Downey
according to Reuters and Agence France-Presse
Zupevc is a local resident of Sevnica and was born in the same hospital and year as Melania
Commissioned art pieces like the sculpture does not keep Zupevc employed full-time — the chainsaw-artist normally works as a pipe-layer
Downey told AFP he understood why some people thought the sculpture "falls short as a description of her physical appearance" but maintained it was still "absolutely beautiful."
A group of people gathered at the site to see the sculpture's debut
I think it took him three days to make it," one man said to Reuters
and that's what made it hard to make it — and she does not look as beautiful as she normally is."
One woman said the sculpture as an inspirational message of Trump's journey to becoming the First Lady
"You know what makes her resemble Melania?" a woman asked
Print Reporting from SEVNICA
Slovenia — Down school hallways decorated with murals of rainbows and ladybugs
children in polka-dot winter jackets scamper and scream
plonking themselves on couches while talking excitedly about “Melania” — the school’s most famous former pupil
“We hope that she comes and visits us,” says the primary school’s headmistress
nestled on the banks of the Sava River and surrounded by forest ranges
all the chatter around this town of 4,500 is about America’s next first lady
who spent her childhood and early teenage years here
how a small-town local girl has found her way to the White House
many thousands of miles away in Washington
“I couldn’t believe it,” says 22-year-old Suzi Mirt
One cafe is serving a Melania Trump almond and white chocolate cake
Slovenian and local district’s flags side by side
Questions about Trump are often met with a grin by locals
who have already taken to calling her “the first lady” and joke that it is the fourth name they have known her by — after Melania Knavs
It marks a point of contrast to the response in the United States, where protesters have taken to the streets in cities around the country, chanting that Trump is not their president, and decrying him as a racist and a misogynist.
Viewed from afar, the results were welcome in this quiet Slovenian town, where resentment of the Clintons is palpable. Much of that comes from their role in the Kosovo bombing campaign of 1999, and for Hillary Clinton’s perceived aggravation of both the Syrian and Ukrainian crises.
Residents of Sevnica, Slovenia, watch as U.S. presidential election results are shown on television on Nov. 9. (Jure Makovec / AFP/Getty Images ) “We call her ‘Killary,’” says Blaz Pecnik, a local insurance agent. “If she had won, I think she would have started a war with Russia.”
Trains covered in graffiti rumble intermittently on tracks along the river, and smokestacks rise from the town’s depleted industrial zone. Church spires stretch skyward from hilltops shrouded in an early-winter mist.
Melania was born in the nearby town of Novo Mesto in 1970. Slovenia, at the time, formed the northern extremity of Yugoslavia, a socialist bloc led by Josip Broz Tito, which was, after his death, plunged into chaos and a series of bloody civil wars throughout the 1990s.
“I grew up … near a beautiful river and forests,” Trump recently wrote on her husband’s campaign website. “It was a beautiful childhood.”
Her mother, Amalija Knavs, labored on farms before finding work at a local factory producing children’s clothes. Her father, Viktor Knavs, was a member of the Communist Party and a car salesman.
Both, according to locals, wanted more than a simple life in Sevnica. Melania seems to have inherited their drive. Her career as a model took her to the famed fashion houses of Milan and Paris — and New York, where she would become Donald Trump’s third wife.
“Melania Knavs was very benevolent and respectful,” says Jelancic, who lived in a neighboring apartment building during their youth. “She was also quite innovative and creative.”
As kids, she and Melania used to spend evenings passing notes along a length of string suspended between their balconies, trading gossip — “an old-fashioned form of SMS,” says Jelancic.
In Melania’s teens, the family moved to Ljubljana, the capital, around 40 miles away, where she attended a design and photography high school in a monastery. A photographer, Stane Jerko, famously spied her at age 16, drawing her into the glamorous world of high fashion.
By the late 1990s, she was in New York, a world away from the snail-pace streets of Sevnica.
Since her family left, Sevnica — with its collapsing factories, and the sense of being left behind by a corrupt political elite — has in some ways grown akin to the Rust Belt, where Trump made such striking electoral inroads in this week’s election.
Most of the factories of the Tito era — including a famed confectionary producer, the clothing manufacturer where Melania’s mother once worked — are now closed, unable to endure the Yugoslavian collapse and post-socialist economic realities.
Some, like Melania, got out and enjoyed the trappings of wealth and success. Many, however, appear to feel a little trapped.
“We have a slow life. It’s so different to somewhere like New York, or even Ljubljana,” says Mirt, the bar worker, who trained as a primary school teacher. “We survive, but it is hard. We only have two restaurants, one fast-food place — and about 30 bars.”
Many here hope that association with the Trump brand and his rise to the presidency will give the town a boost, encouraging tourists to visit the quaint old town, with its 12th century castle and the vineyards dotting the outlying lands.
“We hope that tourists will come and try our wines,” says Jelancic.
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Slovenians have been told to stop using Melania Trump’s name and likeness to sell everything from pastries to honey
Since her husband Donald became president-elect earlier this month, entrepreneurs in Melania’s home town of Sevnica have rushed to associate her with a range of goods
even offering jars of honey from “Melania’s home garden” to tourists and foreign journalists descending on the town of 4,900 people
But profits may soon dry up as the future first lady, still known as Melanija Knavs to many in Sevnica
has hired a local law firm to warn people against using her name and likeness for commercial purposes without consent
issued a statement saying it was an infringement of Slovenian copyright law to splash Melania’s face across billboards — a giant one of which welcomes you to Sevnica — and to use it on goods
“This is indecent financial exploitation and infringement of personality rights,” Nataša Pirc Musar
but the firm is monitoring the situation closely and reporting developments back to Melania
“First we wanted to warn the public and now we count on their prudence to stop the practice,” she said
said he wasn’t worried about legal action
Business has gone up 20 percent since the U.S
thanks in part to a new dessert on the menu called “Melanija” — a strawberry and mascarpone mousse
“As we were the first ones to come up with that idea
many journalists came to the restaurant after the announcement on Facebook and Twitter had gone viral,” Vidmar said
He said he had consulted his lawyer before putting the dessert on the menu
Slovenian and US national flags in Sevnica
the hometown of Melania Trump | Jure Makovec/AFP via Getty Images
which sells a “Melania cake” — white chocolate mousse topped with nuts and edible gold
“We watched her and we wanted to create something as beautiful as she is,” she said
“We wanted to honor Melania and celebrate her success… The best way to mark the occasion was by making the cake.”
Nuša rejected suggestions that the cake was an attempt to attract foreign visitors and make a profit off Sevnica’s most famous daughter
She said the cake hasn’t attracted more people to the shop and vowed to remove the item from the menu immediately if “Melania finds it insulting.”
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About 50 miles away from Sevnica, in Slovenia's largest city, Ljubljana, Melania Trump's former schoolmate Urša Mravlje created a soap titled "Melanija" for her aromatherapy store, Aromatica.