and great-great-grandson of the house’s 19th-century chatelain
tasked themselves with reviving and opening up much of the estate and its 3,500 acres of Flintshire parkland to the public
visitors can clamber up Hawarden’s Norman tower
whose mullion windows give out onto a bulrush-lined swimming pond
and brush up on their botanical knowledge in the Victorian walled garden
which hosts everything from flower arranging to dyeing workshops
known as the Temple of Peace and open to West End guests by appointment
Preserved almost exactly as it stood when the four-term Liberal statesman occupied Number 10
visitors will spot his gilt-spined copy of Robinson Crusoe
imposing Downing Street stationery and whimsical hedgehog paperweight
along with rotating displays of contemporary art (the Gladstones’ collection features works by Ai Weiwei
A bedroom in Hawarden Castle’s West End wing
“We want people’s reaction to be, ‘This is friendly, this is fun,’” says Charlie, who’s been known to host parties in the main house that rival Beaton’s gatherings of Bright Young Things at Ashcombe
That sense of play extends to the décor in both the family’s quarters and the West End’s rambling guest accommodations: if Knights of the Garter banners and Van Dyck oils remain in situ
the rooms have been brightened with Schiaparelli-pink velvet
technicolour David Shrigley prints and spearmint-green paint (Caroline
Now, as part of a joint venture with Welsh designer Sarah Hellen and their six children, Charlie and Caroline are funnelling their taste into Gladstone/Hellen
a clothing and homeware collection that puts “provenance and beauty on equal footing”
Charlie says: think willow baskets handwoven by Scottish makers on the Isle of Eigg
fitted chore jackets stitched from Huddersfield flannel and staghorn-handled penknives crafted by Sheffield artisans
the line is a chance to showcase the diversity of heritage crafts in Wales
It’s buzzing with creativity – we just don’t always shout about it.”
Gladstone/Hellen’s wares put “provenance and beauty on equal footing”
a lighthouse that gives out onto Snowdonia’s peaks
Llyn Tegid in Gwynedd is home to a vast glacial lake fed by the River Dee
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the stone staircase leading from the Gothic front door into the heart of Hawarden Castle – the former seat of William Ewart Gladstone
four-time British prime minister – is a hubbub of excitable hounds
a tremendous number of walking boots and a collection of Liverpool FC scarves knotted around a couple of serious-looking busts
“Every time I go to the football I buy a new scarf,” says Charlie Gladstone
“I bought an unlucky one on Saturday: Luis Díaz
a new line of luxury clothing and homewares all made exclusively in Britain
Flintshire © Julian BroadThe big sitting room
The wall lamps are by Artimedes © Julian Broad“It’s about being relevant
These estates are anachronistic,” says Charlie
where a Van Dyck portrait of an ancestor presides over a mix of old family pieces and tables by the contemporary British furniture makers Pinch
The estate’s panoply of interests gives Hawarden a very contrasting purpose and atmosphere to how it was when Charlie grew up there
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While preserving the historically important spaces
including the prime minister’s world-famous private library
lowering ceilings and abandoning the top floor altogether
It’s very hard if you’re not both into the project as a couple.”
“He used to come here a lot and we went to stay with him,” says Charlie
and although he was only semi-interested in young people
Living with the legacy of William Gladstone
he legitimised my desire to be creative.” Caroline
a diplomat’s daughter who had grown up all over the world
was at that time a designer for Laura Ashley
where they channelled their creativity into a mammoth renovation
“A totally derelict estate in a singularly beautiful location,” says Charlie
and the other was to use it as a blank canvas and look at it positively
It was brutal because we were very much in debt as an estate and as a family.”
Tara and Charlie Gladstone take self-portraits in the big sitting room © Julian BroadGirl by Frippy Jameson in the park © Julian BroadWhile bringing Glen Dye back to life
they also produced five more baby Gladstones and founded and operated their first retail business
It morphed from clothing into a successful homewares brand
selling a vibrant mix of vintage and new furniture
eventually with nine stores (one in Japan) including concessions in Selfridges
While Charlie has had regrets about the over-expansion
which eventually led to what he calls the “inauspicious end” of the 23-year-old business (it was partly sold in 2016 and now no longer operates)
“Pedlars taught us a great deal about the value of our own design
our own eye; just trusting our instinct about what was great product.”
The balls were originally used for circus elephants © Julian BroadIt’s a talent inherited by the children
who have all gone on to work in creative industries and are now bringing their experience and skills back to Hawarden and its enterprises
“I think the biggest thing that we share is a fascination and obsession with art and other tactile
“And while our tastes may sometimes differ
the enthusiasm for discovering these things is always there.”
Tara Richards-Gladstone, who previously worked for a creative agency, is currently the most heavily involved in the family business. Based part-time in Hawarden, she is the director of The Good Life Society
There are 10 rental properties at Glen Dye
and at Hawarden you can stay in the Beekeeper’s Hut
the Gardener’s House or the recently opened West End
a separate wing of the castle decorated in high Gladstone style with an eclectic abundance of art
a successful chef and supper-club host with almost 70,000 followers on Instagram
set up the estate’s bakery and continues to work part-time for the estate
are throwing their collective branding expertise into Gladstone/Hellen
you could tell this wasn’t just an impulse
Everything had already been meticulously thought out
There’s a genuine belief that we could make this work
and you can’t ignore that sort of passion and optimism.”
including an authentic Fair Isle pattern – “the oldest
who is the colourist (there isn’t a colour across Hawarden or any Gladstone enterprise that she hasn’t created or chosen)
Hand-blocked and hemmed silk scarves are from a maker in Kent
Colourful printed scarves have “Let’s go country” emblazoned across them (£280)
“You can’t get more British than that,” says Charlie
The headquarters is a studio on the ground floor of the castle that will be open by appointment
Its entrance is marked in flamboyant style by a pair of giant gold painted wooden scissors
originally from a shop in 1920s Paris (it was found by Charlie
who has a vast network of vintage and salvage dealers)
the space is packed with Gladstone inspirations such as baskets of apples
crates of vinyl records and axes – a family motif
a Liberal who considered himself a man of the people
was an avid tree-chopper; his collection of axes can be seen in the library
“Thousands of people used to come out to watch him,” says Caroline
“Before he took his shirt off the ladies were told to turn their heads.” The former prime minister’s reputation has suffered in recent years
following the exposure of his father John’s connection to slavery in Guyana
the family went to Guyana to formally apologise
“We felt that William Gladstone was so famous and his father got the highest compensation for abolition,” says Charlie
Portraits of Charlie and Caroline Gladstone by Florence Reekie
The drawing is by David Shrigley © Julian BroadHawarden village: the Estate has recently renovated this row of stone terrace houses © Julian BroadTime now to address the future
“Everything at Gladstone/Hellen is so thoughtful and
I understand how rare that is,” says India
trained psychologist and now in-house copywriter
who has recently moved back to live on the estate with her husband and young family
“It’s about embracing British tradition through incredible pieces and products
We want to shout from the rooftops about how incredible the world of British manufacturing is.” The Gladstones’ next chapter begins
gladstonehellen.co.uk