A week ahead of the 2025 PGA Championship at Quail Hollow Club in Charlotte
Callaway has released a special version of its Chrome Tour golf balls
The "May Major" edition of the Chrome Tour golf balls are adorned with symbols of host city
Charlotte is known as the "Queen City" after being named in honor of King George III's wife
Shop May Major Callaway golf balls
From a performance standpoint, the Charlotte-themed Chrome Tour balls should play and perform like the standard Chrome Tour balls that released in 2024
They feature a four-piece construction with a large rubber core encased in two mantles covered by a thin
Callaway updated the HyperFast Soft core to help golfers generate more speed and distance
while the thin urethane cover is easily grabbed by the grooves of wedges and short irons to generate spin on approach shots
bolstering it in some areas with clusters of circular dimples to make the ball more stable in windy conditions
The Callaway "May Major" Chrome Tour balls will cost $54.99 per dozen and are available for order on callawaygolf.com while supplies last
Shop new May Major Callaway golf balls
The Elyte mini driver has a new Thermoforged crown and Ai10x face
The Elyte mini driver features the same adjustable weight ports as the Elyte driver family
The adjustable sleeve allows golfers to customize their ball flight by changing the loft and lie of the club
Sam De'Ath testing the Callaway Elyte Mini Driver on the golf course
Sam De’Ath tests the Callaway Elyte Mini Driver on the course to see what performance gains could be had
The Callaway Elyte mini driver is an extremely versatile club that is packed with technology to provide power and forgiveness
The deeper face and adjustability throughout the head make it the perfect alternative to a driver from the tee
but the easy high-launching nature combined with the 13.5° head option could see this club act as a strong fairway wood replacement
Ai10x Face provides plenty of power and forgiveness
Three adjustable weight ports help dial in ball flights
Not as strong from the fairway as others in the market
Despite being one of the larger mini driver heads on the market
the Elyte mini driver has been designed with enhanced shaping
which Callaway claims offers improved aerodynamics over its predecessor
resulting in more clubhead speed and ultimately more distance
The new Thermoforged carbon crown is a feature that runs throughout the whole Elyte range and I think looks superb
The banner strip running across the top of the face acts as a great alignment feature
helping me set the face square to the target more regularly
This lightweight carbon fiber crown also plays a crucial role in providing a solid feel and muted sound through impact - something I particularly enjoy over a louder
The Elyte mini driver at address using a tee(Image credit: Future)The Elyte mini driver at address from the fairway(Image credit: Future)So how did the Callaway Elyte mini driver perform and who do I think it’s most suited for
There are two main reasons golfers will be delving into the mini driver world; firstly
you may be seeking more accuracy from the tee but not wanting to sacrifice the yardage lost by hitting a 3-wood
you might want to find a little more distance than what your fairway wood offers
giving you the potential to reach the green on longer par-4’s or attack par-5’s on a more regular basis
which allowed me to put the ball in play more often
The playing length of 43.75” is also another reason why I felt in more control than my driver and when gripping down on the shaft
I could take another inch or so off the length
As a fairly high club head speed player (116mph) and someone who spins the ball a fair amount, my TaylorMade Qi35 driver is designed to launch and spin fairly low
Having a higher lofted and spinning option of the Elyte mini driver
definitely provided me with a little more confidence when I needed to hit the fairway
The Elyte mini driver actually surprised me with how well it performed from the fairway
The fact it is offered in both an 11.5° and 13.5 ° head options and both come with adjustable hosels as standard means golfers can precisely dial in the loft of their mini driver and tailor it to their specific needs
which I found to be particularly effective when hitting this club from the ground
I found a few shots felt as though they were struck fairly low on the face but because of the multiple sweet spots and variable face thickness
the ball was still launching high and for the most part
At $449/£449 the Callaway Elyte mini driver isn’t a small investment but I think it’s well worth doing so if you’re serious about improving your game at the top end of the bag
I always believe if I’m hitting the ball well from the tee and find myself putting the ball in play regularly
that I can produce a decent score on the day and the Elyte mini driver certainly lets me do that
Subscribe to the Golf Monthly newsletter to stay up to date with all the latest tour news
head-to-heads and buyer’s guides from our team of experienced experts
offering advice on equipment to all levels of golfers
Sam heads up any content around fairway woods
putters and golf balls but also writes about other equipment from time to time.Sam graduated from Webber International University in 2017 with a BSc Marketing Management degree while playing collegiate golf
His experience of playing professionally on both the EuroPro Tour and Clutch Pro Tour
means Sam has extensive knowledge of golf equipment and what works for different types of golfer
Sam’s current What’s In The Bag
Driver: TaylorMade Qi35 9°
Irons: TaylorMade CB (6-PW) P770 (4-5)
Wedges: Titleist Vokey SM10
Putter: Kevin Burns 9307
Ball: Titleist Pro V1x
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Traffic on I-70 at the Millersburg exit just before 2 p.m
Officials reported crashes on Interstate 70 and U.S
A noninjury crash blocked one lane of eastbound Interstate 70 near the Millersburg exit in Callaway County Monday afternoon
Missouri State Highway Patrol Troop F posted on X at 1:36 p.m
that troopers were investigating the crash
which is between Columbia and Kingdom City
The Missouri Department of Transportation Central District reported that the crash was cleared around 2:30 p.m
đšCrash Blocking EB I-70 @ 136MMđšTroopers are investigating a two vehicle non-injury crash blocking the right lane on eastbound I-70 at the 136 mile marker (between Columbia and Kingdom City).Please slow down & be careful when traveling through the area in the passing lane. pic.twitter.com/O0JyALBk5N
The area saw road work begin last week
with exit ramps to and from eastbound I-70 toward Route J closing for months
Just before MSHP posted about the crash, the Fulton Police Department reported another crash involving a grease truck in the area of U.S
Fulton Police later reported that the traffic near second crash was back to normal around 3:00 p.m.
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Eastbound Interstate 70 was at a standstill Monday afternoon after a crash near the Millersburg exit in Callaway County
No one was hurt in the crash at the 136-mile marker between Columbia and Kingdom City
the Missouri State Highway Patrol wrote in a social media post
The collision blocked one lane of eastbound I-70
The patrol says two people are involved but no one was hurt
Matthew Sanders is the digital content director at ABC 17 News
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CALLAWAY â A city commissioner added an item to the agenda during the commission's April 22 meeting that faced some stark pushback
Commissioner Kenneth Ayers asked that the mayor take control of the meetings and cut off residents who go up to the podium and engage in what he sees as personal attacks
I think it's difficult to censor what the citizens want to say
I have heard you sit in that very seat and make derogatory remarks about me," said Mayor Pamn Henderson
Henderson said that Ayers had said her thinking was "a-- backward" at a previous meeting
"If you want to talk about meeting conduct
we need to start in our own backyard," said Henderson
Bickering and lengthy conversation ensued with the commissioners
"These meetings should not be devolving into personal attacks
getting away from the business of the city and supporting our citizens
We don't need to be sitting up here attacking each other," said Ayers
A commissioner then pointed out that final comments from citizens were optional
and then floated the idea of cutting them out of meetings altogether until the commission can finalize its rules of conduct
The mayor almost immediately shut that idea down
Henderson said that it is their role as politicians to take the flak and carry on
ask the commissioners to try and keep criticism constructive and to maintain a positive tone
"The only time we can speak is when we're here," said Commissioner Bob Pelletier
with others chiming in and most of the commission agreeing censure wasn't the right avenue to go down
A citizen and wife of one of the commissioners
went to the podium for public comments and was interrupted by Ayers for what he said was a personal attack
"I don't care about your three minutes," he told Anna Pelletier
The mayor essentially replied that Ayers had called the Pelletiers out
There is apparently some contention and disagreement in this small town
with Anna going over what she thought were some past examples of personal attacks
One older resident said he was tired of the drama and would like the commissioners to be more civil with each other
A more positive tone took the place of the contention in the meeting after they moved on from this agenda item
Ely Callaway went from running the Burlington textile company to founding ultra-successful wine and golf businessesâall while hiding a lifelong secret
âOpen the damned gate!â the old man commanded in his Georgia drawl behind the wheel of his snub-nosed black Bentley at the gates of his golf companyâs testing center
was at that moment a supreme titan of the golf industry
prowling his sprawling Callaway Golfâcompany hallways
a plant where a new cart of clubs comes off the line every five minutes
âThree shifts of 1,800 workers try to keep pace with demand.â
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by Jennifer Weiser
An O'Fallon teen was seriously injured in a UTV crash in Callaway County Friday night
The crash happened on Wildwood Estate Drive north of Crows Fork Dam Drive at 9:45 p.m.
according to the Missouri State Highway Patrol's online crash report
Louis was driving a 2023 Honda Pioneer 1000 northbound
The UTV went off the right side of the road and overturned
Ambulance crews took her to University Hospital for treatment of serious injuries
subject to net working capital and other customary adjustments
The transaction is expected to close in the late second quarter or early third quarter of 2025 and is subject to customary closing conditions
including receipt of certain regulatory approvals
"I am pleased to announce we have reached an agreement to sell the Jack Wolfskin business to ANTA Sports
a global leader in sports apparel and footwear," commented Chip Brewer
President and CEO of Topgolf Callaway Brands
"This sale will allow us to increase our focus and optimize our resources on our core business
the proceeds will further enhance our balance sheet and liquidity
reinforcing our financial flexibility ahead of our planned separation of Topgolf from our core operations
We believe ANTA Sports will be a good steward of the iconic Jack Wolfskin brand and we thank our Jack Wolfskin employees who have worked diligently to right-size this business and prepare it for this next chapter."
Although the Company is not updating its financial guidance at this time
2025 full year guidance was an estimate for its Jack Wolfskin business of approximately Euro 325 million in revenue and Euro 12 million of Adjusted EBITDA
Given the typical seasonality of the Jack Wolfskin business
this full year estimate is comprised of approximately (a) Euro 115 million in revenue and a loss of Euro 18 million of Adjusted EBITDA for the first half of 2025 and (b) Euro 210 million in revenue and Euro 30 million of Adjusted EBITDA in the second half of 2025.
AdvisorsGoldman Sachs is serving as the Company's financial advisor and Latham & Watkins LLP is its legal advisor.
Investor/Media ContactKatina Metzidakis[email protected]
Forward-Looking StatementsStatements used in this press release that relate to future plans
including statements relating to the proposed sale of Jack Wolfskin
liquidity and financial flexibility after completing the sale of Jack Wolfskin
expected financial results of the Company and Jack Wolfskin
the planned separation of Topgolf from our core operations
and statements of belief and any statement of assumptions underlying any of the foregoing
are forward-looking statements as defined under the Private Securities Litigation Reform Act of 1995
The words "believe," "expect," "estimate," "could," "would," "should," "intend," "may," "plan," "seek," "anticipate," "project" and similar expressions
generally identify forward-looking statements
which speak only as of the date the statements were made and are not guarantees of future performance
These statements are based upon current information and expectations
Accurately estimating the forward-looking statements is based upon various risks and unknowns
including the risk that the Jack Wolfskin transaction may not close on the terms or timing described herein
or at all; our ability to successfully execute our other planned and potential transactions
including our planned separation of Topgolf
and the potential to realize the expected benefits of such transactions on the expected timeframes or at all; and our ability to satisfy the closing conditions to complete the Jack Wolfskin transaction or the planned Topgolf separation on a timely basis
Actual results may differ materially from those estimated or anticipated as a result of these risks and unknowns or other risks and uncertainties
For additional information concerning these and other risks and uncertainties that could affect these statements and the Company's business
see the Company's Annual Report on Form 10-K for the year ended December 31
2024 as well as other risks and uncertainties detailed from time to time in the Company's reports on Forms 10-K
10-Q and 8-K subsequently filed with the Securities and Exchange Commission
Readers are cautioned not to place undue reliance on these forward-looking statements
The Company undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events
Non-GAAP InformationThe Company provides Adjusted EBITDA to assist with period-over-period comparisons on a consistent and comparable basis
Adjusted EBITDA is a non-GAAP financial measure within the meaning set forth in Regulation G and should not be considered as a substitute for any measure derived in accordance with GAAP
is not provided because the Company is unable to provide such a reconciliation without unreasonable efforts
The inability to provide a reconciliation is because the Company is currently unable to predict with a reasonable degree of certainty the type and extent of certain items that would be expected to impact net income in the future
certain non-cash depreciation and amortization
based on the Company's level of capital expenditures; interest expense
which varies based upon the amount of borrowing to fund the Jack Wolfskin business; and income taxes
which can fluctuate based on changes in forecast
transfer pricing and level of income.
(the "Company" or "Topgolf Callaway Brands"
"us") (NYSE: MODG) announced its financial results for the..
(the "Company" or "Topgolf Callaway Brands") (NYSE: MODG) announced today that it intends to release its fourth quarter ..
Sports Equipment & Accessories
General Sports
Retail
Acquisitions, Mergers and Takeovers
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BROKEN BOW – A Callaway man has pleaded guilty to multiple charges of sexual assault spanning more than 20 years in Custer County District Court
Timothy Rosentrater entered guilty pleas Thursday morning on two counts of first degree sexual assault
two counts of sexual assault of a child and one count of attempting a felony
ten other sexual assault charges were dropped
Rosentrater was arrested in February 2024 when a woman who suffers from seizures that leave her temporarily incapacitated accused him of molesting her during an episode
four other women came forward and accused Rosentrater of molesting them when they were teenagers
Those offenses date back as far as 2002 when some of the women were as young as 12 years old
Prosecutors have requested a sentence totaling 60 years in prison
Judge Karin Noakes has ordered a presentence investigation and scheduled sentencing for July 24
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IN to the late Frederick and Mary Ruth (Brown) Brown
great grandchildren as well as great great grandchildren
Linda was also preceded in death by grandson
A celebration of life will be held at 1:00 pm Thursday April 17
in the Gundrum Funeral Home with Pastor Matt Foster officiating
A burial will follow in Davis Cemetery at Burnettsville
A visitation will be held from 11:00 am until the time of services on Thursday at the funeral home
You may sign Linda’s guest book and send condolences online to the family at www.gundrumcares.com
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While most of us will never know what it's like to hit a golf ball like Rory McIlroy
in some ways it is comforting to learn than the 2025 Masters champion is guilty of a shortcoming that most recreational golfers have: He doesn't always test golf balls to discover which is ideal for his game
He said as much at the 2025 AT&T Pebble Beach Pro-Am
"I hadn't really tested the 2024 TP5
and I loved how it was reacting around the greens," McIlroy said back in February when he was asked why he switched from the TP5x to the TP5
McIlroy made a hole-in-one that week, won the tournament, then won the Players Championship a month later
completed the career grand slam by winning the 2025 Masters
after tinkering with a different ball and learning that it could help him hit better pitch shots and approach shots
With such a wide variety of balls on the market
and with prices ranging from around $20 to over $50 per dozen
finding a ball that matches your game and your budget can be challenging
but Golfweek's 2025 Golf Ball Guide is here to help
The trick to finding your ideal ball is to think about what you need a golf ball to do
create one of two priorities like more distance
and then think about a price range you are willing to pay
Understand that as you lower your price threshold
you will likely have to compromise something because the materials that make premium balls perform so well often are the reason for the price differences between balls
and see how they perform around the greens
backup and try some short approach shots before seeing how they work for you with long irons and woods
is the best way to find your perfect golf ball
Note: Golf balls are often released on two-year product cycles
which means updates are released every two years
you will see several 2024 offerings alongside new 2025 balls
Price: $49.99 per dozen
urethane-covered golf balls in white and yellow
Who it's For:Â Golfers with a driver swing over 105 mph who want more distance
Shop Bridgestone Tour B X golf balls
Price: $49.99 per dozen
Who it's For:Â Golfers with a driver swing over 105 mph who want more spin and workability
What you should know:Â "The new Xclrnt mid-layer is also more dense, so golfers like Tiger Woods and Jason Day, who started testing and using the updated Tour B balls in 2023, reported it has a lower, deeper sound at impact."Â Read the full review ...
Save 20% on Bridgestone Tour B XS golf balls
Price: $49.99 per dozen
Who it's For:Â Golfers with a driver swing slower than 105 mph who want more distance
Shop Bridgestone Tour B RX golf balls
Price: $49.99 per dozen
Who it's For:Â Golfers with a driver swing slower than 105 mph who want more spin and control
Buy 3 get 1 free: Bridgestone Tour B RXS golf balls
Price:Â $34.99 per dozen
Specs:Â Three-piece golf balls with rubber core
with e12 Speed also coming in matte green and matte yellow
Who itâs for:Â Golfers who want to hit shots higher (HiLaunch)
reduce sidespin and the severity of hooks and slices (Straight)
and players who need a spin-reducing ball to create a lower trajectory (Speed)
Shop Bridgestone e12 golf balls
Price: $54.99 per dozen
Who Theyâre For:Â Golfers who want tour-level spin around the greens and maximum distance off the tee
Buy 3 get 1 free: Callaway Chrome Tour golf balls
Price:Â $54.99 per dozen
Buy 3 get 1 free: Callaway Chrome Tour X golf balls
Price:Â $54.99
Specs:Â Four-piece golf ball with a urethane cover
Who it's for:Â Fast-swinging golfers who want the high launch and firm feel of the Chrome Tour X
Shop Callaway Chrome Tour Triple Diamond golf balls
Price: $54.99
Who it's For:Â Golfers who want a soft-feeling ball that delivers high levels of spin around the green
Shop Callaway Chrome Tour Soft golf balls
Price: $39.99
Specs:Â Three-piece ball with Surlyn cover and urethane coating
Who Theyâre For:Â Golfers who want a soft feel
a built-in alignment system and above-average greenside spin
What you should know:Â "The updated ERC Soft has a new core that Callaway said helps create more speed and distance, along with a higher launch than the previous ERC Soft."Â Read the full review ...
Shop Callaway ERC Soft golf ball
Price:Â $47.99 per dozen
Specs:Â Three-piece construction with urethane cover
Who they're for:Â Golfers who want soft feel and reduced spin to maximize distance (Pro S)
a higher flight and a steeper landing angle (Pro X)
What you should know:Â Mizuno made the cover thinner and modified the mantle layer in the Pro S to enhance speed while maintaining spin and feel around the greens. Read the full review ...
Buy 2 dozen, get 1 free: Mizuno Pro S golf balls
What you should know:Â The Mizuno Pro X should create higher-flying shots that come down more steeply, and it should create more greenside spin than the Mizuno Pro S. Read the full review ...
Buy 2 dozen, get 1 free: Mizuno Pro X golf balls
Price:Â $39.99 per dozen
Who it's For:Â Golfers who want a premium golf ball that delivers distance off the tee and control around the greens
Save 30% on PXG Xtreme Tour golf balls
Price:Â $39.99 per dozen
Save 30% on PXG Xtreme Tour X golf balls
Price:Â $29.99 per dozen
Surlyn-covered golf balls available in white and yellow
Who itâs for:Â Golfers who want more distance off the tee
Shop Srixon Q-Star UltiSpeed golf ball
Price:Â Â $49.99 per dozen
Specs:Â Three-piece golf balls with urethane cover with spin-enhancing coatingÂ
Who itâs for:Â Golfers who want to more distance off the tee and to maximize greenside spin
Shop Srixon Z-Star golf balls
Price:Â Â $49.99 per dozen
Who itâs for:Â Golfers who want to maximize iron and greenside spin without sacrificing distance
Shop Srixon Z-Star Diamond golf balls
Price:Â Â $49.99 per dozen
Who itâs for:Â Golfers who want to more distance off the tee and to maximize greenside spin
Shop Srixon Z-Star XV golf balls
Price:Â $24.99 per dozen
Who itâs for:Â Golfers who want a soft feel and the moment of impact
What you should know:Â Srixon modified the core of Soft Feel for 2025 to give this two-piece ball more speed while retaining its low compression and feel. Read the full review ...
Shop Srixon Soft Feel golf balls
Price: $54.99
urethane-covered golf balls available in white
Who it's For:Â Golfers who want an elite combination of distance off the tee and with long irons
Buy 3 dozen, get 1 free: TaylorMade TP5 golf balls
Price: $54.99
Who it's For:Â Golfers who want distance off the tee and with long irons
Shop TM TP5x golf balls
Price: $42.99 per dozen
yellow and with 360-degree alignment stripes in high-visibility yellow
Who itâs for:Â Golfers who want a soft feel
and outstanding greenside spin and control from a ball that costs less than most premium balls
Save 19% on TaylorMade Tour Response golf balls
Price:Â $24.99 per dozen
Who Itâs For:Â Budget-minded golfers who want more distance off the tee
What you should know:Â TaylorMade designed a new, ultra-soft core for the SpeedSoft for more distance, then developed a new visual pattern to make it stand out. Read the full review ...
Shop TaylorMade SpeedSoft golf balls
Price:Â $54.99 per dozen
Who they're for:Â Golfers who want elite levels of distance and greenside spin
What you should know:Â With the 2025 Pro V1 , golfers will see little change off the tee but should get more spin with irons and wedges to enhance control from the fairway and on approach shots. Read the full review ...
Shop Titleist Pro V1 golf balls
Price: $54.99 per dozen
Who they're for:Â Golfers who want elite levels of distance and greenside spin and players who want a higher launch angle
Shop Titleist Pro V1x golf balls
Price:Â $49.99 per dozen
Who Itâs For:Â Golfers who want a softer feel
lower flight and less spin than a Pro V1 without sacrificing greenside spin
Shop Titleist AVX golf balls
Price:Â From $54.99 per dozen
Who Theyâre For:Â Players who want a high-launch
Shop Titleist Pro V1x Left Dash golf balls
Price:Â $24.99 per dozen
Who They're For:Â Golfers who want more distance from a budget-friendly ball
What you should know:Â Titleist updated the core and made the cover softer and thicker on the latest version of the TruFeel to give players more distance off the tee and spin around the green from a ball that won't break the bank. Read the full review ...
Shop Titleist TruFeel golf balls
Price:Â $39.99 per dozen
Specs:Â Three-piece construction with rubber core
mantle and urethane cover in white and yellow
Who they're for:Â Golfers looking for low spin off the tee
control around the greens and more consistency
What you should know:Â The three-piece Triad aims to be ultra-consistent, reduce spin off the tee and enhance spin around the greens Read the full review ...
Shop Wilson Triad golf balls
Price:Â $22.99
Specs:Â Two-piece construction with rubber core and Surlyn cover in red
Who they're for:Â Recreational golfers who want soft feel and good value (Duo Soft)
Shop Wilson Duo Soft golf balls
Price:Â $54.99 per dozen
Who It's For:Â Golfers who want to maximize greenside spin around the green and get elite distance off the tee
Buy 2 dozen, get 1 free: Wilson Staff Model X golf balls
you may not want to spend a fortune on state of the art clubs
The Callaway Preowned store is the place to purchases pre-loved clubs from the brand to help you save on the cost of your orders
If you’re a fan of the California-based manufacturer
you’ll be excited to hear that you can pick up bargains on high-quality pre-owned products gear from across the Callaway range
All gear is certified second-hand by their team of experts
who also offer a trade-in program that buys back your old gear (even if its made by another brand like TaylorMade
Save even more on your second-hand order with the latest Callaway Preowned Coupons found on this page
Callaway’s Pre-Owned site does offer simple
the brand will ship them from $9.95 to anywhere in the contiguous US
You can get free shipping on orders over $199 if you are a Callaway Rewards member
but they can cost a little more than buying a complete set
so it may be more value for money to buy a set if you think you may end up doing so in the near future
Callaway will customize pre-owned clubs and can alter the lie
Customization costs will vary depending on what you want doing
You can see these listed at the checkout before you place your order
Callaway Rewards gives customers points for purchases
which can be redeemed against future orders for discounts
which can then be saved and used later to get discounts on future purchases
we highly recommend you sign up to start racking up discounts as you keep shopping
You can get money off your new clubs by trading in your old gear and use that as credit to buy new pre-owned clubs
meaning that replacing your existing gear can be cheaper
The better condition your clubs are in and the newer they are
the more money you’re likely to get back for them
It is worth noting that they need to also abide by Callaway’s trade in rules
You can find more details on how the program works on the brand's website
all products sold through the Callaway Preowned store come with a one-year limited warranty against defects as standard to help protect you against any variation you might expect from buying second-hand
let the Callaway team know and they'll arrange a like-for-like replacement
so you can rest assured that you're getting what you purchase
Callaway’s Preowned store operates a 90 day buy-back policy that allows customers to buy and try their clubs and send them back should they not like it for any reason
bear in mind that the longer you keep the club
so don't put off making decisions on which clubs are right for you
Add one of these 3 Callaway Preowned coupons to your order to save money on pre-owned Callaway clubs
the Preowned store also runs sales throughout the year on some of their equipment
in which you can snatch a discount of up to 20 - 30%
Callaway also runs clearance sales throughout the year
where you can find similar discounts on its products
These deals tend to be more time-sensitive as they're only around whilst stocks last
so make sure to place an order earlier than later if you see one you like
Callaway promises to provide price adjustments or partial refunds at a customer’s request should they see that a product on Callaway Golf’s Pre-Owned site is lowered within 14 days from the original purchase
So if you spat a price change in a purchase you’ve made
Callaway’s Preowned store will provide players with a free headcover with every metal wood bought through the website
saving you a little extra on one additional accessory (or essential)
Sign up to Callaway Rewards to take advantage of a variety of member benefits that can save you time and money
Reward members can redeem points they earn towards new products that can help you save money
plus you can also receive free shipping on orders over $199
Callaway’s Pre-Owned website also has a newsletter that customers can sign up to where they will receive regular updates and information on new deals and savings that are dropping on the website
Just provide your chosen email address to start receiving regular updates
Golf Monthly has a dedicated Coupons team who source all of the codes you see listed on our pages
and the internet to track down the newest & best coupons
Each coupon page is updated multiple times a week to keep it fresh
and our Commercial team uses relationships with leading brands to negotiate exclusive codes and find out the latest sales information
helping you save on your next online order
Every code we listed on a Golf Monthly coupon page has been tested by our team before uploading
whether they’re sales or student discounts
will be accepted at the checkout and work as intended
our pages don’t include any user-specific or one-time use codes - just verified deals across a range of brands & categories
we include information about each coupon on the page for clarity
You’ll find details such as expiry dates and terms & conditions below the description and ‘Get Code’ button
simply click ‘Terms & Conditions’
This will expand the code area to show additional details
We work hard to keep this information up to date
with each page refreshed at least twice a week
Although we take great care to verify our codes
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He is regularly sought after by family members and friends for advice on what equipment to buy and uses his background
having written extensively on golf in the past
to produce equipment orientated content for Golf Monthly
Having obtained a Masters in Law with Medicine from the University of Liverpool
Ed has recently changed paths into journalism and just last year achieved his NCTJ Sports Journalism Diploma with the Press Association.
He has written for a variety of media outlets over the years and has interviewed some big names in sport
All Blacks Coaches and Grand Slam tennis superstars
He has also worked on some huge sporting events
including the 2021 Australian Open and the 2022 FIFA World Cup
And when he's not writing for Golf Monthly
you'll find him producing news and feature articles for the MailOnline's sports desk
where he covers everything from football to rugby union.
you'll likely find Ed heading out for a round at one of his local golf clubs with his friends
a member at the Leatherhead Golf Club in Surrey
can tell you some pretty terrible dad jokes and can knock up a very tasty carbonara
Ed has been playing golf for as long as he can remember and is obsessive about the sport
One juvenile was critically injured after being in a single-vehicle accident on Tuesday in Callaway County
The Missouri State Highway Patrol (MSHP) reported that a 2003 Ford Escape was going westbound on Route O near County Road 155 at 9:35 p.m
The driver travelled off the right side of the roadway
then a tree and an embankment before coming to a rest
but the 17-year-old female occupant from Fulton was seriously injured
She was transported to University Hospital by Callaway County EMS
MSHP noted the driver and passenger wore their seatbelts when the incident occurred
As the weather warms across the country and spring is in full bloom
there's only one question on peoples' minds
While some states have had open tee times for weeks at this point
May is the first month where golfers all across the country can consistently hit the course
Whether you're playing a couple quick holes after work or gearing up for 18+ on the weekend, make sure you have everything you need in order to succeed on the links
Shop May golf sales at PGA TOUR Superstore
One man was sentenced after two separate weapons offenses in 2020 and 2022 at the Portland River Access
The Callaway County Sheriff's Office shared that Wally Spencer
was sentenced to 10 years in prison after pleading guilty to multiple charges on April 30
Reports show the first incident occurred on December 5
when Spencer fired a gun in the direction of a group of juveniles at the Portaldn River Access
When deputies arrived at the scene and noted that the man was intoxicated and attempted to flee in his vehicle before being detained
Spencer was also a convicted felon who was found with two firearms
He was arrested for multiple felony offenses
including Unlawful Possession of a Firearm and Aggravated DWI
Spencer posted a bond of $30,000 the same day
The second incident happened on September 25
at the River's Edge RV Park in Portland
two occupied vehicles had their radiators shot out while parked overnight as the victims waited for the opening morning of hunting season
Spencer was identified as the suspect and investigated for suspicious text messages
where he stated he had "unloaded both chambers" and felt "awesome."
Callaway County SWAT and other law enforcement arrested him later that day and recovered 18 illegal firearms
Spencer pleaded guilty to three charges from the 2020 case
He also pleaded guilty to an additional three charges from the 2022 case
Spencer will serve 10 years in prison for both cases
according to the Callaway County Criminal Court
Jump to: Best Callaway golf balls | Buying Guide | FAQs
Rahm isnât the only Callaway staffer to have success with one of Callawayâs best premium golf balls â Xander Schauffele won Olympic Gold in 2020 playing with Chrome Soft X LS golf balls (since he has switched back to the Chrome Soft X)
Many other players have had much joy using Callawayâs best golf balls
Best-represented Callaway golf balls on Tour: Callaway Chrome Soft X | BUY NOW
Best value Callaway golf balls: Callaway ERC Soft | BUY NOW
Best female-specific Callaway golf balls: Callaway ERC Soft REVA | BUY NOW
Best Callaway golf balls for slower swing speeds: Callaway Supersoft | BUY NOW
Callaway doesnât only manufacture golf balls for leading professionals, they are responsible for some of the best golf balls for beginners and high handicappers
Callaway offers outstanding options for everyone with some of the best ladiesâ golf balls
One of the ever-expanding popular categories of balls is the best amateur-level golf balls
which come in at a lower price point than the Tour standard models but tend to feature similar
Callaway have thrown their hat into the mix in this category and it has certainly not gone unnoticed â they are brilliant value golf balls
Most used Callaway golf balls among Tour professionals
Callaway's golf balls that rival the brand's premium offerings
Callaway's premium feeling golf balls aimed specifically at female golfers
A brilliant option for golfers with quick swing speeds who struggle with too much spin
Perfect for if you want a premium golf ball but don't swing like a Tour player
An uber-low compression option for golfers with slower swing speeds
High-compression distance golf balls that are easy to compress
Callaway's oversized golf ball fills golfers with confidence
Callaway are one of the biggest and best-known names in golf
They have a whole host of Tour players playing with every piece of golf equipment they manufacture â including their golf balls
Callawayâs golf balls have advanced massively over the past few years
that they are now the second most popular golf balls being Titleist on the professional circuit
Tour players have the pleasure of being gifted the best balls for their game â something amateur golfers donât have
So what can amateur golfers do to help them choose the right Callaway golf balls for their game
In order to get the right golf balls for your game
be as honest as possible about your ability
This tends to be the key factor thatâll lead you to a certain level of golf balls
If youâre a beginner or high handicapper you donât want to be playing (losing) premium golf balls
better golfers donât want to game anything below their standard because they wonât meet their ability
The other key factor that should be at the forefront of your mind when considering which golf balls to purchase is how much compression each golf ball has
Compression mainly correlates to swing speed
the higher compression golf balls you will require â and vice versa
Some golf balls buck this trend by having a core thatâs easy to compress
but as a general rule compression directly relates to swing speed
Callaway has plenty of brilliant options to choose from
If you only like to spend a certain amount on golf balls
or you are happy to spend any amount of money on golf balls
Delivering cheap golf balls and premium golf balls (and everything in between) there really is no excuse not to consider Callaway golf balls next time youâre perusing the shelves (or website)
As with every piece of golf equipment, we ensure you thoroughly test every single Callaway golf ball both on the course and off. Many of Callawayâs best golf balls have been rigorously tested in our very successful golf balls robot test
we are always looking for certain elements of their performance â feel
and other specific features of different golf balls
If you want to find out more about how we test golf equipment you can do so here
Most of the time the brands are very eager for us to test and review their golf balls
but there are instances where we have to acquire the balls ourselves
This way we can see exactly which golf balls are best
helping you decide when you are next faced with the daunting golf ball wall
Subscribe to Todayâs Golfer Magazine! In every issue there are exclusive interviews with star players, equipment tests and buying advice, PGA pro tips to you help you shoot lower scores and our highly regarded Top 100 course rankings from around the world.VIEW SUBSCRIPTION OFFERS
James has a degree in English Language from Newcastle University and an MA in Journalism from Kingston University.
He spent seven years working for American Golf as part of the sales and fitting team alongside his studies and is a specialist in putters
and apparel.
James took up golf as a teenager and
thanks largely to his length and consistency off the tee
he plays off a handicap of 4.7 at Cleveland Golf Club.
You can contact James via email for loads more golf equipment insight
By James Hogg
have multiple irons aimed at hugely different golfers in their line-up
But which of the Callaway irons is best for your game
weâve tested them all so we can compare the data and performance head-to-head to help identify the best Callaway irons for various golfers at different handicap levels
If youâre not sure which manufacturer is worthy of your investment, check out our pick of the overall best golf irons first
Some Callaway irons are aimed squarely at tour pros and truly elite golfers
while other models are a lot more forgiving
with high-handicap golfers or slow swing speeds in mind
Let me explain how to choose which best suits you
Irons come in lots of styles and are generally broken down into categories
each different style suits a distinct capability of golfer
so it is important to pick the right category of iron to suit you
The categories youâre most likely to come across are blades/muscleback
and high handicap or super game improver models
Blade golf clubs have smaller heads with narrower toplines and soles
Blades typically have less hosel offset so the center of gravity is not as far back
so even though most blades have more loft (as the better players who use them donât crave more distance) they donât necessarily flight shots shots higher
The best blades will typically have weaker
traditional lofts (34° or even 35° for a 7-iron) and produce higher spin but less distance than other types of iron
Thanks to the smaller head and more forward CG (center of gravity) the best blades are always the least forgiving irons you can buy
 Callaway makes one muscleback blade the Apex 24 MB
Playersâ irons are typically aimed at low handicappers
and many tour pros choose models from this category
Expect similar characteristics to blades (small heads
nice looks) but with a shallow cavity back or modern hollow body with a fraction more technology packed in to add just a touch of forgiveness
Golfers should not be buying in this category if they need to keep an eye on distance, if you do then playersâ distance irons should be the category you shop within. If you strike your irons consistently well and donât need much help with distance or forgiveness, the best playersâ irons could be for you
there are far more forgiving and distance-boosting irons available
Callaway makes two playersâ irons the forged one-piece Apex 24 CB and hollow body Apex 24 Pro
Callaway effectively started what is today a hugely popular Playersâ Distance Iron category back in 2014 when they unveiled their first Apex model that teamed a forged head
with cavity back performance and a stronger loft
Decent club golfers fell head over heels in love with the idea
and today the category has evolved to include lots of hollow body
The category is spearheaded by the popular TaylorMade P790. The best Playersâ Distance irons pack a lot of distance and forgiveness potential into head shapes that look great
Expect stronger lofts than playersâ irons and typically you wonât want to be playing off much more than a 12 -14 handicap to think about playing models in this category
The best playersâ distance irons will typically create more speed and distance than blades and playersâ models
and while they may not generate quite as much spin
Callaway makes two Playersâ Distance Irons the Apex Ai200 and the super costly Apex Ti Fusion
the mid-handicap iron category is the biggest and consequently most lucrative in the game as this is the area most golferâs games sit within
Game Improver Irons are never quite as sleek as playersâ or playersâ distance models but they are hugely versatile and offer great distance and forgiveness potential
Most golfers will notice how cavity-back game improver irons donât sound or feel quite as nice as a one-piece forged blade or playersâ iron but the attraction here is when shots are sprayed across the face of the iron golfers can still expect to see reasonable results
The best Mid-handicap irons usually fall into the hands of golfers with a handicap of 8 or above
theyâre good for golfers who value extra forgiveness over looks
the forged Apex Ai300 and cast Ai Smoke irons both sit within this category
These irons tend to be the most forgiving, with their bigger, chunky heads being packed with technology to make it as easy as possible for golfers of all abilities to get the ball airborne and heading in the right direction. They wonât win any awards purely on looks or feel, but if you struggle to hit irons well, the best high-handicap irons could help you
In todayâs market also look out for higher lofted High Launch irons which are trending up
Models like the Ai Smoke HL are designed for more average-speed players to help flight shots for optimal spin
Callawayâs Ai Smoke Max Fast iron is also lighter to boost club speed
both forged and cast irons were made of molten metal
Forged irons come from billets of steel stamped under massive force into a clubhead shape in several stages which compresses and aligns the grain for a claimed greater feel
Cast heads are created by molten steel poured into molds
Casting technology has moved on massively and itâs said heat treatment after casting combined with the type of steel used today means a cast head can feel very much like a forged one
so if youâre unsure if you can feel the difference donât think forged irons are better quality
Larger amounts of offset are usually found in game improver and high-handicap iron models
By setting the face behind the hosel thereâs a little more time to square the face at impact and the center of gravity is positioned further back so itâs easier to flight shots
Better player irons generally have less offset so the leading edge is much more in line with the hosel
This makes the club a little easier to âshapeâ
as the center of gravity is further forward
hence why shot shapers often love forged irons
Best muscleback blade iron: Callaway Apex 24 MB â View Offer
Best tour iron: Callaway Apex 24 CB â View Offer
Best forged playersâ iron: Callaway Apex 24 Pro â View Offer
Best playersâ distance iron: Callaway Apex Ai200 â View Offer
Best forged mid-handicap iron: Callaway Apex Ai300 â View Offer
Fastest ball speed of any Callaway iron: Callaway Paradym AI Smoke Irons â View Offer
Best for forgiveness: Callaway Paradym AI Smoke HL Irons â View Offer
forged hollow-body iron that mixes performance and precision
To test golf equipment, we create a controlled indoor environment at Keele Golf Centre and use a premium tour-level golf ball (the Titleist Pro V1x). We collect all the data from every shot hit, using a Foresight GC Quad launch monitor. Find out more about how we test golf equipment
It would be easy to use just one test golf ball brand every year, but that inevitably leads to criticism for being too closely aligned to one manufacturer, especially if that brandâs equipment performs particularly well. To ensure fairness we like to switch manufacturers for the Top Gear test ball each year. For 2024 weâve used the Titleist Pro V1x.
The brand revealed the latest Pro V1x model in 2023
and Titleistâs Senior Director of Golf Ball Research and Engineering
Mike Madson says âConsistency means when a golfer tees up a Pro V1 or Pro V1x
every properly executed shot they make is going to deliver the performance they expect and the performance they trust.â
Thanks to the Titleist Pro V1 and Pro V1x mopping up mountains of tour wins across all global tours we know the model is trusted by the worldâs very best
Speak to any golf club engineer about product testing and they all talk about needing a repeatable
reliable strike to offer any sort of valuable comparison
whilst we accept not all of the equipment included within our tests was designed for our test pro
what our data shows is a great comparison of how clubs in each particular category differ
which is hugely valuable in helping you narrow your choice as a consumer
during which our test pro missed a target green at 170 to 200 yards no more than a dozen times
he also loves hitting golf balls all day long
Neil Wain is the perfect club tester due to his consistency in delivering accurate and reliable comparative data
We would of course always recommend attending a proper fitting session
to ensure any purchase is tailored to your game
READ NEXT: Best TaylorMade 2024 Irons
BECOME A TODAYâS GOLFER MEMBER:Â Unlimited access to premium content and exclusive rewards!
Simon Daddow is the former Equipment Editor for Today’s Golfer
Having tested and played more than 10,000 clubs in his life
what he doesn’t know about golf clubs isn’t worth knowing
By Simon Daddow
Timberlake x Nike shoe collab early access
the Callaway Apex Ti Fusion irons and they completely changed my mindset about golf equipment
Let me start off by saying that I am not a gear head
“a poor craftsman blames his tools.” Always believing that if I wasn’t hitting it well
For the last decade I used the same set of irons that I was fit for back in college. And for a long time, they did the job — or so I thought. That is until I got my hands on a brand-new set of Callaway Apex Ti Fusion irons.
The moment I opened the box and excitedly peeled off the plastic
It was that Christmas-morning kind of excitement that you just can’t fake
It made me feel like I was holding a weapon
I couldn’t get to a simulator fast enough.
they had completely shattered my very stubborn
long-standing mindset about golf equipment
The titanium face and forged hollow-body construction gave me effortless power on every shot
It felt like the ball was exploding off the face
Within a few minutes of hitting these irons
I was carrying the ball 10 to 15 yards longer and creating more ball speed than I ever had with my old set.
I also noticed that my shot dispersion was tighter
If the occasional off-center strike snuck in
I love that they’re still pretty workable
controlling both the trajectory and direction of my ball flight.
an iron isn’t truly tested until you’ve hit it from a few tough lies
after hitting these from some sketchy spots
I can officially say I am impressed.
juicy rough like a hot knife through butter
and I was even able to hit my ball out of a divot with no problem while wielding these on the course
I have more confidence in my game than before—and for the first time in a long time
ALSO AVAILABLE AT: PGA Tour Superstore, Callaway
You can get your own set of Callaway Apex Ti Fusion irons by clicking the link above
All of our market picks are independently selected and curated by the editorial team
2025 - 11:00 PMWritten by:Â Callaway Golf Staff
share-facebookshare-xshare-whatsappshare-copy-linkCallaway Golf, the industry leader in equipment design, performance, and innovation, announced a new equipment partnership with Jon Rahm and his LIV Golf team Legion XIII
âWe are happy to partner with a world-class athlete in Jon Rahm
and his Legion XIII team,â said Chip Brewer
President and CEO of Topgolf Callaway Golf Brands
âWeâre committed to being an equipment leader wherever top players are competing
Now the time is right to cement our relationship with Jon and his team â utilizing his exceptional talent and stature within the game to help engage and excite fans around the globe.â
Rahm initially joined Callaway in 2021 and has earned both of his major championship wins â the 2021 U.S
Open and the Masters at Augusta in 2023 â while playing their equipment
the current setup in Rahmâs bag includes the all-new Elyte Triple Diamond Driver
and his team the company can further showcase their innovative equipment at the highest levels
âIâm so happy to enhance this incredible relationship with Callaway and also extend it with Legion XIII,â Rahm said
âIâve played the best golf of my career with their equipment over the past four years
and they continue to set the bar higher with every new product line
I know this partnership will have a tremendously positive impact for me and my teammates.â
Volunteer
© 2022 - 2025 LIV Golf Inc and LIV Golf Ltd
Kris McCormack takes us on a deep dive with the Callaway Elyte Triple Diamond Max driver
That release was extremely well received by the masses and left us wanting more
With the introduction of the Elyte family, Callaway has been continuing to turn heads in the fitting bays and on the course
The TD Max is built on a similar 360 Carbon Chassis as the standard TD but bumps up the footprint from 450cc to a full 460cc to add a touch more forgiveness
It’s also equipped with the new Ai 10X Face
which has shown great results during GOLF’s ClubTest with True Spec
during player testing and on major tours around the world
ALSO AVAILABLE ON: PGA Tour Superstore, Callaway
When I first started my own testing with the Ai Smoke TD Max
I instantly appreciated the higher launch and spin
the shape of the head and the right biased start line
The Elyte TD Max is showing me those same positive tendencies but also offering me an average of 1.8 mph more ball speed
Speed is great but the down-range dispersion has also been consistently tighter. Hitting the Smoke TD Max next to the Elyte TD Max
the Elyte was averaging an impressive 3 yards of deviation with my carry yardage
with all 15 shots moving to the right of the target line
The Smoke TD Max was more neutral with the start direction but not as consistent at producing a fade ball flight
As someone who hates seeing a left miss, the Elyte was looking like the magic wand I had been missing in my bag
Callaway has created a “Tour” shaped head that doesn’t skimp on the spin and hits the ball through a higher window than the standard Elyte TD or the additional new Elyte TD Tour Draw
I saw roughly 300 rpms more spin than the other TD models
I saw a slightly smaller separation with around 200 rpms of additional spin
Living in the low launch and low spin player category
I will take all the added spin I can get.
If you are someone who prefers a more traditional shape
fights a pull or a hook and needs a little extra launch and spin
the Elyte TD Max could be your weapon of choice off the tee for 2025
This could also be your driver of choice if you have had previous success with the Triple Diamond family and are looking for a more forgiving upgrade
I highly recommend getting fit or doing your own testing with each of the available models
If you are ready to pull the trigger and upgrade your long game
you can’t go wrong with the new TD Max
Want to overhaul your bag for 2025? Find a club-fitting location near you at True Spec Golf
Building on a career that has spanned more than 20 years in the golf industry
McCormack has spent the last six years of his career serving as the Vice President of Tour and Education for True Spec Golf
he curated the training program for the True Spec fitting staff and pushed for more continuing education curriculum
As well as managing their Tour department and building relationships with a multitude of OEM partners
McCormack worked with several of the industry-leading manufacturers as a Master level Fitting Professional
In addition to being an instructor and partnering with the Golf Channel Academy as a lead instructor and brand-agnostic Fitting Professional
He has also worked with R&D teams to assist in product design
and development for a variety of gear releases
He is a golf enthusiast and lives in the gear space
The Buccaneers released wide receiver Marquez Callaway and waived cornerback Dallis Flowers
outside linebacker Daniel Grzesiak and wide receiver Tanner Knue
Those moves leave the Buccaneers with 15 openings on their 90-player offseason roster limit before signing any undrafted free agents
Tackle Lorenz Metz does not count against that limit as he is in the second year of his international player exemption
Callaway initially joined the Buccaneersâ practice squad last Oct
The team elevated him from the practice squad for two games
and he logged five snaps on offense in games against Kansas City and San Francisco
Callaway previously appeared in 45 games with 17 starts for the Saints from 2020-23
Flowers also was an in-season addition to the Bucsâ practice squad last fall
took saw action in two games after game-day elevations
Flowers played against Las Vegas and New Orleans and drew 10 snaps on special teams
Flowers also appeaerd in 21 games with five stars for Indianapolis from 2022-24
Grzesiak and Knue both were undrafted free agents in 2024 who spent most of their rookie seasons on Tampa Bayâs practice squad
Grzesiak was on the practice squad for 17 weeks before finishing the season on injured reserve
Knue signed to the practice squad six games into the season and remained there until its conclusion
He was elevated from the practice squad for the postseason game against Washington but was named a game-day inactive
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- Modern design- Suitable for all ages and abilities- High quality putter- Designed to get the ball up in the air easilyÂ
- A few gapping issues between hybrids and ironsÂ
Spending thousands of pounds on golf equipment when youâre just starting to play isnât going to be an option for everyone
Thatâs why Callaway have put together a more affordable option for beginner lady golfers
or even ladies wanting an upgrade from a smaller starter set
Callaway are one of the leading brands when it comes to ladiesâ golf equipment, known for their forgiving designs, regularly creating some of the best ladiesâ irons and best ladiesâ drivers on the market
The REVA 11-piece package set is no exception
having been designed with the ultimate combination of distance and forgiveness in mind
Whilst this set may not rival Callawayâs higher end ladiesâ ranges, the Big Bertha REVA or the Paradym Ai Smoke MAX, it really is one of the best package sets for lady golfers looking for a complete equipment set-up
The complete women's golf club set
I was pleasantly surprised by the look of the Callaway REVA package set
and donât automatically scream âladies clubsâ which I really liked
golf clubs aimed at women were often given pink or purple colour-ways
which doesnât always appeal to the majority of lady golfers
Callaway have ensured that this package set is neutral
I particularly liked the look of the driver and woods
which feature a smooth teardrop shaped crown
and a large club face which Callaway say has been engineered for ultimate forgiveness
All the clubs felt fairly light to hold at first
and I was shocked to see the putter that came with the set was a standard Odyssey model
not something that had been made specifically for this package set
The Callaway REVA driver looked great behind the ball at address
The high contrast graphics on the clubface filled me with confidence standing on the tee
almost amplifying the sweet spot to the naked eye
I also really liked the white and grey accents on the rear of the crown
They not only helped the driver to âpopâ against the green of the grass
and getting the clubhead square behind the ball and my intended target
and I didnât feel like I had to work much to get the ball in the air
As someone who plays with regular flex shafts
I was unsure how much the ladies flex was going to affect the launch of the ball
and if it would have much impact on the distance of my drives
I found it had a slightly higher launch than my current 12.5o driver
which is to be expected from the more flexible ladiesâ specification shaft that comes with this package set
I did struggle a little with distance and dispersion with the Callaway REVA driver
as the shaft was slightly too flexible for my swing speed
with the launch I achieved from the driver
I could feel how the combination of the ladiesâ flex shaft and the fixed head weight would benefit any lady golfer with a slower swing speed
The Callaway REVA package set comes with one fairway wood
This is ideal for lady golfers needing a bit of help to get the ball in the air from fairway lies
the white highlights on the clubface helped enlarge its overall appearance
giving me confidence that it would be easy to hit
I got great height on the shots I hit from the fairway
and even more so from tee shots where the ball was raised slightly on the tee
and due to the weight of the head on a lighter ladiesâ specification shaft
I felt it was really easy to get through the ball
almost as if the club was doing the work for me
but this is only due to my swing speed being a little too fast for the shaft in the fairway wood
The hybrids included in the package set are 5 and 6
which offer two different lofts for a variety of shots
the hybrids look nice behind the ball at address
with the white lines covering the clubface accentuating the sweet spot size for extra confidence
with the club headâs weight helping get the golf ball up into the air quickly
This gave me a lovely high shot shape due to the low center of gravity that Callaway engineered into this package set
The REVA irons were a little different to what Iâm used to from a club head shape point of view
with their offset face which is a classic Callaway feature
The cavity back design allows for a much larger sweet spot on the clubface
which in turn helps the irons to be very forgiving on mishits
The top edge of the club is quite thick to look down at
which did help my feeling of confidence stood over the ball
as I knew there was plenty of weight in the club that was going to help me get the ball airborne
the heads of the irons felt fairly heavy when used with the W flex shafts
this weight helped me to hit through the ball really well
and the iron shots I hit from the fairways got up and into the air with ease
The only area I struggled with them was chipping around the greens
as I didnât feel they provided much precision
The only thing I missed here was the longer irons
The Odyssey Stroke Lab putter included in this set was the packageâs highlight for me
Callaway have included the standard high-end stock model here
which is designed to offer maximum forgiveness on the greens
The White Hot face insert felt incredibly soft when I hit putts
and there was a noticeable improvement in how much roll I got on the golf ball compared to my current putter
but after playing a couple of rounds with the #7 womenâs putter
Iâm seriously considering putting one in my bag
I really liked the cart bag that comes with the REVA package set. It didnât feel as if it was lacking quality in comparison to some of the best golf bags that you can purchase individually
available in either a black and grey colour-way or a blue
It had more than enough pockets and storage space to hold my golf balls
and all the drinks and snacks needed for my round
The 14-way club divider ensured that every club had its own slot in the top of the golf bag
and the material and padding felt robust and hard wearing
I was fairly impressed with the REVA package set from Callaway
Whilst the set covers a wide range of clubs
which should be suitable for most shots on the golf course
I did feel it was missing a longer iron and another fairway wood
Jumping from a 7-iron to a hybrid leaves a bit of a gap for me personally
and for women wanting a set that they can use as they learn
the addition of a longer iron may help grow their shot selection as their game improves
I did like the feel of both the woods and the irons
and had the shaft been a regular flex I think I would have had a much tighter shot dispersion
After using this set, I can see how it appeals to a wide range of women, and I think it would be ideal for both absolute beginners
as well as those trying to improve their game
If youâre looking for a package set at a lower price point
If youâre looking for a complete starter package
then the Cobra Golf Fly XL Package Set is a great buy
and itâs designed specifically for beginners
Callaway REVA 11-piece Womenâs Package SetÂ
RRP:Â ÂŁ1,299.99 | VIEW OFFERÂ
Hand:Â RH (Black or Blue sets) LH (Black set only)Â
Sarah Pyett is the Deputy Digital Editor of todays-golfer.com
and specializes in ladies’ equipment reviews
and golf balls.
After a career in a golf professional shop
and earning a qualification in golf club management
Sarah joined Bauer in 2014 as a Web Producer for Today’s Golfer
She has since worked across multiple brands in a mixture of digital marketing and paid media roles
before returning to focus on golf full-time as Deputy Digital Editor in 2024.
She has been playing golf for over 25 years
and has been a part of multiple club and county teams
She is currently a member of England Golf’s iGolf Club
allowing her to experience many different courses whilst maintaining her 5 handicap
The future of performance is Elyte with incredible new drivers
one of the industry's leaders in equipment design
announced their new Elyte family of golf clubs
This incredible equipment lineup will all be available for pre-order on January 17th
Elyte Drivers and Fairway Woods will be available at retailers starting on January 24th
while Elyte Hybrids and Irons will be available at retailers starting on February 7th
All drivers claim to have great performance
but it takes game-changing leaps in innovation to create one that's truly Elyte
Callaway was the #1 selling driver in the U.S
and now their new Elyte Drivers are up to 8 yards longer with even more forgiveness*
This performance is led by an advanced new shape
developed through new prototype capabilities
that provides enhanced aerodynamics for elite speed throughout the entire golf swing
The improved shape is designed to maximize swing speed with improved forgiveness.
A revolutionary new aerospace grade Thermoforged Carbon crown enables fast head speeds while optimizing high launch and low spin
the new Ai 10x Face that delivers 10x more control points than Paradym Ai Smoke
is a breakthrough design that produces exceptionally fast ball speeds
and optimized launch across the face. Elyte is available in 4 driver models: Standard
along with a Triple Diamond model available at $649.99
The new Elyte Fairway Woods promote high launch
and exceptional speed with 57% less turf interaction**
Callaway's unique Step Sole design and Tungsten Speed Wave combine with their new Ai 10x Face to deliver Elyte levels of distance and forgiveness in a fairway wood
innovative design is engineered specifically to enhance speed for misses that are low on the face
Their new Step Sole minimizes skidding and drag
the Ai 10x Face provides exceptionally fast ball speeds
Elyte Fairway Woods are available in 5 models: Standard
Elyte Hybrids provide up to 13 yards of shot shaping from Callaway's most adjustable hybrid ever***
With interchangeable heel/toe weights and a new Ai 10x Face
consistency and performance at the top of your bag
A new OptiFit 4 hosel system also provides unique loft and lie combinations
allowing you to find the perfect gapping between clubs
Elyte Irons promote exceptional ball speeds and forgiveness for every type of player
An optimized Speed Frame construction and new Ai 10x Face deliver incredible ball speed
The new Speed Frame construction incorporates advanced design elements allowing for additional patented urethane microspheres to deliver exceptional sound and feel
This innovative construction also produces fast ball speeds
giving you the distance and performance needed to elevate your game.
the Ai 10x Face produces exceptionally fast ball speeds
The tri-sole design features three distinct sections to ensure fast
A sharper leading edge and trailing edge chamfer allow for efficient entry and exit
while the mid-section offers enhanced forgiveness for consistent results from a variety of lies
Elyte Irons are available in 4 models: Standard
all at a retail price of $900/stock 6-piece set
*Claim based on consumer testing of Callaway Elyte vs
with average gain of 1.8 yards.**Claim based on comparison of Callaway Elyte vs
Callaway Paradym Ai Smoke Fairway 3 Woods.***Shot shaping measurement based on player testing results with weights interchanged and lie angles adjusted to respective extremes
MEDIA CONTACTSJeff NewtonCallaway Golf[email protected]
MEDIA CONTACTSJeff NewtonCallaway GolfJeff.Newton@callawaygolf.com
Callaway Staff Professional Xander Schauffele earned his 2nd major win of the year at The Open to become the Champion Golfer Of The Year...
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CARLSBAD, Calif., Feb. 24, 2025 /PRNewswire/ -- Topgolf Callaway Brands Corp. (the "Company" or "Topgolf Callaway Brands", "we", "our", "us") (NYSE: MODG) announced its financial results for the fourth quarter and full year ended December 31
the Company's fourth quarter GAAP results included 3% revenue growth and a $1,452.0 million noncash impairment charge related to Topgolf's goodwill and intangible assets resulting in a GAAP net loss of $1,512.7 million; whereas the Company's Adjusted EBITDA increased by 45% to $101.4 million
"We are pleased with our strong finish to the year with fourth quarter revenue
adjusted EBITDA and adjusted free cash flow exceeding expectations," commented Chip Brewer
"These results reflect continued strength in our Golf Equipment business
including our leading market share position in golf clubs and record market share in golf balls in 2024
as well as continued strong operating performance at TravisMathew and the successful reorganization at Jack Wolfskin
Topgolf had a strong finish to the year with same venue sales
venue margins and adjusted free cash flow all outpacing expectations. Looking forward to 2025
improving same venue sales at Topgolf is a top priority for us and we are actively implementing initiatives to address same venue sales. We also remain focused on executing our strategic initiatives
bringing exciting new products and programs to market
and driving continued operating efficiencies
we are also navigating some short-term headwinds
including foreign currency exchange rates and year-over-year cost pressures
Given the strength of our brands and their market positions
we are confident we will work through these short-term headwinds and return to growth. And
we believe we will be able to deliver significant shareholder value."
The Company announced the following GAAP and non-GAAP financial results for the three and twelve months ended December 31
$ 27.3
$ 95.0
$ (7.81)
$ 0.50
Weighted-average common shares outstanding - diluted
Non-GAAP results exclude certain non-cash and non-recurring adjustments
including the $1,452.0 million non-cash Topgolf goodwill and intangible assets impairment
as defined in the Additional Information and Disclosures section of this release
The Company has also provided a reconciliation of the non-GAAP information to the most directly comparable GAAP information in the tables to this release
Non-GAAP (Loss) earnings per share - diluted
(1) See "Additional Information and DisclosuresâNon-GAAP Information" for the calculation methodology of constant currency measures
FOURTH QUARTER 2024 CONSOLIDATED RESULTS COMMENTARY
(All comparisons to prior periods are calculated on a year-over-year basis
The Company's net revenue of $924.4 million increased 3.0% year-over-year
primarily driven by increases in Golf Equipment
loss from operations increased $1,428.2 million to $1,460.8 million primarily due to a non-cash $1,452.0 million impairment of the Topgolf goodwill and intangible assets
income from operations increased $27.2 million to $18.5 million
driven by a $24.4 million increase in total segment operating income
reflecting improvements in all three operating segments and led by the Golf Equipment segment which delivered the largest improvement
Adjusted EBITDA of $101.4 million increased 45.3% vs
the prior year driven by increased profitability in the Topgolf and Golf Equipment segments
FULL YEAR 2024 CONSOLIDATED RESULTS COMMENTARY
The Company's net revenue of $4,239.3 million decreased 1.1% year-over-year
primarily due to decreases in the Korea business and the Jack Wolfskin Europe business as a result of soft market conditions in those markets
loss from operations was $1,257.2 million compared to income from operations of $237.7 million in 2023
This decrease is primarily attributable to the non-cash $1,452.0 million impairment of Topgolf goodwill and intangible assets
income from operations decreased $33.3 million to $255.9 million primarily due to a decrease in Active Lifestyle segment operating income
partially offset by an increase in Topgolf operating income.
Adjusted EBITDA decreased 1.5% to $587.7 million as a result of the decrease in the Active Lifestyle segment operating income
partially offset by the increase in Topgolf Adjusted EBITDA
The table below provides net revenues by segment for the periods presented:
$ 439.0
$ 924.4
$ 897.1
The table below provides operating income (loss) by segment for the periods presented:
$ 26.9
$ 23.1
80 bps
10 bps
880 bps
(60) bps
130 bps
$ 47.8
$ 23.4
260 bps
(80) bps
The following is a reconciliation of total segment operating income to (loss)/income before income taxes for the periods presented:
$ 47.8
$ 23.4
$ 24.4
$ 380.2
$ 419.1
$ (38.9)
$ (84.3)
$ 34.8
(1) Includes corporate overhead and certain non-recurring and non-cash items as described in the schedules to this release
2024 BALANCE SHEET AND CASH FLOW HIGHLIGHTS
The Company's 2025 outlook assumes a consumer environment similar to 2024 and headwinds of approximately $105 million in revenue and approximately $120 million in Adjusted EBITDA compared to 2024 as described below
The revenue headwinds include approximately $60 million in the Core business from unfavorable changes in foreign currency exchange rates
and approximately $45 million in total headwinds from the sale of the Topgolf World Golf Tour ("WGT") mobile gaming business in 2024
a transition to a retail calendar for reporting purposes in 2025 which will cause Topgolf to lose three reporting days of financial results in 2025
as well as one less day due to last year's leap year
the organic revenue would be approximately the same in 2025 as in 2024.
Our Adjusted EBITDA outlook includes approximately $75 million in headwinds in the Core business relating primarily to the estimated impact of changes in foreign currency and an expected increase in tariffs
but also a reset of incentive compensation that was not paid out in 2024
Topgolf's outlook includes approximately $45 million in Adjusted EBITDA headwinds related to 2025 calendar changes
the incurrence of public company standalone costs
as well as the impact of the reset of incentive compensation
Total Company organic Adjusted EBITDA would be down slightly year-over-year at the mid-point
including approximately 6% organic growth in Core business EBITDA
The Company's full year outlook is as follows:
except where noted otherwise and for percentages)
(1) 2025 includes an estimated $60 million unfavorable year-over-year foreign currency translation impact on Core business revenue
See "Additional Information and DisclosuresâNon-GAAP Information" for more information and the schedules to this press release for reconciliations to the most directly comparable GAAP measure
(3) Topgolf guidance includes Toptracer
(1) 2025 estimates include approximately $18 million of unfavorable foreign currency impact on Core business revenue
The GAAP results contained in this press release and the financial statement schedules attached to this press release have been prepared in accordance with accounting principles generally accepted in the United States of America ("GAAP")
the Company has provided certain non-GAAP financial information as follows:
Constant Currency Basis. The Company provided certain information regarding the Company's financial results or projected financial results on a "constant currency basis" or as "constant currency" results
This information estimates the impact of changes in foreign currency exchange rates on the translation of the Company's current or projected future period financial results as compared to the applicable comparable period
This impact is derived by taking the current or projected local currency results and translating them into U.S
dollars based upon the foreign currency exchange rates for the applicable comparable period
It does not include any other effect of changes in foreign currency rates on the Company's results or business
The Company provided information excluding certain non-cash amortization of acquired intangible assets
including customer and distributor relationships
reacquired distribution rights and acquired developed technology related to the Company's merger with Topgolf
and reacquisition of distribution rights in the Korea apparel market
While the amortization of acquired intangible assets is excluded from the calculation of non-GAAP net income
the revenue and operating costs associated with these acquired companies is reflected in non-GAAP net income calculations
as well as the acquired assets that contribute to revenue generation
non-recurring items include charges related to restructuring and reorganization costs in the Active Lifestyle and Golf Equipment segment
costs incurred related to the planned separation of Topgolf
currency translation adjustments for the dissolution of a foreign subsidiary
additional impairment and abandonment of the Shankstars media game
and IT integration costs stemming primarily from the merger with Topgolf. For 2023
non-recurring items include charges related to the impairment and abandonment of the Shankstars media game
costs incurred for the 2023 debt refinancing
IT integration and implementation costs stemming from acquisitions
restructuring and reorganization charges in our Topgolf and Active Lifestyle segments and costs related to a cybersecurity incident
Non-Cash Goodwill and Intangible Assets Impairment
The Company provided information excluding goodwill and intangible assets impairment charges related to its Topgolf operating segment
The non-cash impairment charges were taken as part of the Company's annual assessment of fair value. Given the decline in same venue sales in 2024
the company determined that the carrying value of the Topgolf assets exceeded their fair value and therefore recognized the impairment charge
The Company provided information about its results excluding interest
and the non-recurring and non-cash adjustments referenced above
the Company has included in the schedules attached to this release a reconciliation of certain non-GAAP information to the most directly comparable GAAP information
The non-GAAP information presented in this release and related schedules should not be considered in isolation or as a substitute for any measure derived in accordance with GAAP
The non-GAAP information may also be inconsistent with the manner in which similar measures are derived or used by other companies
Management uses such non-GAAP information for financial and operational decision-making purposes and as a means to evaluate period-over-period comparisons and in forecasting the Company's business going forward
Management believes that the presentation of such non-GAAP information
when considered in conjunction with the most directly comparable GAAP information
provides additional useful comparative information for investors in their assessment of the underlying performance
of the Company's business with regard to these items
Core business Adjusted EBITDA and Topgolf Adjusted EBITDA (together
the "Projected Non-GAAP Measures") information provided in this release
reconciliation of such Projected Non-GAAP Measures to the most closely comparable GAAP financial measures are not provided because the Company is unable to provide such reconciliation without unreasonable efforts
The inability to provide a reconciliation is because the Company is currently unable to predict with a reasonable degree of certainty the type and extent of certain items that would be expected to impact net income in the future but would not impact the Projected Non-GAAP measures
These items may include certain non-cash depreciation
which will fluctuate based on the Company's level of capital expenditures
non-cash amortization of intangibles related to the Company's acquisitions
which can fluctuate based on changes in the other items noted and/or future forecasts
and other non-recurring costs and non-cash adjustments
the Company has excluded these items from the Projected Non-GAAP Measures
The Company currently expects to continue to exclude these items in future disclosures of the Projected Non-GAAP Measures and may also exclude other items that may arise
The events that typically lead to the recognition of such adjustments are inherently unpredictable as to if or when they may occur
and therefore actual results may differ materially
This unavailable information could have a significant impact on GAAP financial measures
The Company defines same venue sales for its Topgolf business as sales for the comparable venue base
which is defined as the number of Company-operated venues with at least 24 full fiscal months of operations in the year of comparison
Statements used in this press release that relate to future plans
including statements relating to the Company's (and its segments') first quarter and full year 2025 guidance (including net revenues
cash generation and diluted shares outstanding)
our plans to pursue a separation of the Topgolf business
dis-synergies and other effects of the separation
the expected financial and operational performance of
each of the two independent companies following the separation
the leadership of the two independent companies following the separation
effects of Topgolf switching to retail calendar reporting in 2025
strength and demand of the Company's products and services
demand for golf and outdoor activities and apparel
foreign currency effects and their impacts
the completion of any strategic transaction
These statements are based upon current information and expectations. Accurately estimating the forward-looking statements is based upon various risks and unknowns
including uncertainty regarding global economic conditions
and any severe or prolonged economic downturn; our ability to grow same venue sales; our ability to successfully execute planned and potential transactions
and the potential to realize the expected benefits of such transactions in the expected timeframes or at all; our ability to satisfy the closing conditions to complete the separation on a timely basis
including restrictions on imports or an increase in import tariffs; future retailer purchasing activity
which can be significantly negatively affected by adverse industry conditions and overall retail inventory levels; the level of promotional activity in the marketplace; and future changes in foreign currency exchange rates and the degree of effectiveness of the Company's hedging programs
including the effect of terrorist activity
natural disasters or pandemic diseases on the economy generally
on the level of demand for the Company's and its subsidiaries' products and services or on the Company's ability to manage its operations
supply chain and delivery logistics in such an environment; delays
difficulties or increased costs in the supply of components or commodities needed to manufacture the Company's products or in manufacturing the Company's products; and a decrease in participation levels in golf generally
Investor ContactKatina Metzidakis[email protected]
$ 445.0
$ 393.5
$ 7,636.1
$ 9,120.6
$ 451.3
$ 480.5
Accrued employee compensation and benefits
Total liabilities and shareholders' equity
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
$ 489.1
$ 461.9
$ 2,447.8
$ 2,540.1
$ (1,512.7)
$ (77.1)
$ (1,447.7)
$ 95.0
$ (8.23)
$ (0.42)
$ (7.88)
$ 0.51
$ 0.50
Weighted-average common shares outstanding:
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOW
$ 95.0
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization
Non-cash interest on financing and deemed landlord financed leases
Amortization of debt discount and issuance costs
Loss on disposal and the dissolution of long-lived assets
Unrealized net losses on hedging instruments and foreign currency
Proceeds from sale of property and equipment
Repayments of long-term debt and DLF obligations
Proceeds from borrowings on long-term debt
Net cash (used in) provided by financing activities
cash equivalents and restricted cash at beginning of period
cash equivalents and restricted cash at end of period
Cash and cash equivalents at end of period
$ 445.0
$ 393.5
(1) Includes $0.7 million and $0.8 million of short-term restricted cash and $4.6 million and $4.5 million of long-term restricted cash included in other assets for the periods ended December 31
CONSOLIDATED NET REVENUES AND OPERATING SEGMENT INFORMATION
$ 420.0
$ 422.2
$ (2.2)
$ 924.4
$ 897.1
$ 27.3
$ 657.6
$ 646.3
$ 11.3
$ 439.0
$ â
$ 26.9
$ 23.1
$ 3.8
$ (84.3)
(2) Amount includes corporate general and administrative expenses not utilized by management in determining segment profitability
in addition to certain non-cash and non-recurring items described in the Supplemental Financial Information and Non-GAAP Reconciliation table below
$ 1,728.3
$ 1,692.6
$ 35.7
$ 4,239.3
$ 4,284.8
$ (45.5)
$ 3,102.5
$ 3,081.4
$ 21.1
$ 1,809.4
$ 1,761.0
$ 48.4
$ 114.2
$ 108.8
$ 5.4
SUPPLEMENTAL FINANCIAL INFORMATION AND NON-GAAP RECONCILIATION
Non-Cash Acquisition-related Amortization(1)
Non-Cash Goodwill and Intangible Assets Impairment (2)
$ (2.8)
$ (1,452.0)
$ (24.5)
$ â
$ 18.5
$ (32.6)
$ â
$ (21.1)
$ (8.7)
$ (2.3)
$ (1,424.6)
$ (26.0)
$ (59.8)
$ (77.1)
$ (2.1)
$ (16.0)
$ (1.1)
$ (57.9)
$ (8.23)
$ (0.01)
$ (7.76)
$ (0.14)
$ (0.33)
$ (0.42)
$ (0.09)
$ (0.01)
$ (0.31)
(1) Includes the amortization of acquired intangible assets
reacquired distribution rights and acquired developed technology related to our merger with Topgolf
and reacquisition of distribution rights in the Korea apparel market (collectively
While the amortization of acquired intangible assets is excluded from our calculation of non-GAAP net income
operating costs and associated acquired assets that contribute to the revenue generation associated with these acquired companies is reflected in our calculation of non-GAAP net income
the depreciation and amortization associated with purchase accounting adjustments stemming from these acquisitions is excluded from our non-GAAP adjustments
prior period amounts have been recast in order to conform with the current period presentation
non-cash depreciation and amortization related to these purchase accounting adjustments was $1.3 million and $2.1 million
(2) Represents non-cash goodwill and intangible assets impairment recognized during the fourth quarter of 2024 in our Topgolf operating segment
(3) Primarily includes a $9.6 million loss related to the sale of the WGT business
$8.3 million of restructuring and reorganization charges
and $5.5 million of costs incurred related to the planned separation of Topgolf
(4) Primarily includes $12.7 million in total charges related to the impairment and abandonment of the Shankstars media game in the Topgolf operating segment
$6.5 million of reorganization costs in the Topgolf and Active Lifestyle segments
and $0.9 million in IT costs related to a cybersecurity incident
(5) Release of tax valuation allowances recorded in connection with the merger with Topgolf
(6) Diluted loss per share and diluted weighted average common shares outstanding are the same as basic loss per share and basic weighted average common shares outstanding due to a net loss position
$ (11.5)
$ (49.6)
$ 255.9
$ 237.7
$ (14.0)
$ (37.5)
$ â
$ 289.2
$ (9.6)
$ (55.5)
$ 42.0
$ 95.0
$ (10.6)
$ (36.6)
$ 58.3
$ 83.9
$ (0.05)
$ (7.72)
$ (0.30)
$ 0.23
$ 0.50
$ â
$ (0.18)
$ 0.29
$ 0.45
non-cash depreciation and amortization related to these purchase accounting adjustments was $6.0 million and $11.8 million
(2) Represents non-cash goodwill and intangible assets impairment recognized during the fourth quarter of 2024 in our Topgolf operating segment
(3) Primarily includes $22.9 million of restructuring and reorganization charges
a $9.6 million loss related to the sale of the WGT business
$8.0 million of costs incurred related to the planned separation of Topgolf
$4.7 million in charges related to our 2024 debt repricing
$3.4 million in currency translation adjustments reclassified into earnings due to the dissolution of the Jack Wolfskin Russia entity
$3.4 million of additional charges related to the impairment and abandonment of the Shankstars media game in the Topgolf segment
$2.1 million in IT integration charges including costs associated with the implementation of a new cloud based HRM system
and $1.4 million in IT costs related to a 2023 cybersecurity incident
(4) Primarily includes $12.7 million in total charges related to the impairment and abandonment of the Shankstars media game in the Topgolf segment
$12.3 million of total reorganization costs in the Topgolf and Active Lifestyle segments
$13.7 million in total charges related to our 2023 debt modification
$4.2 million in IT integration costs primarily related to the Topgolf merger
and $2.4 million in costs related to a cybersecurity incident
(5) Related to the release of tax valuation allowances recorded in connection with the merger with Topgolf
diluted loss per share and diluted weighted average common shares outstanding are the same as basic loss per share and basic weighted average common shares outstanding due to a net loss position
diluted earnings per share and diluted weighted average common shares outstanding exclude the impact of the 2020 convertible notes due to the notes being anti-dilutive
the impact of the 2020 convertible notes is included in the calculation of diluted earnings per share using the if-converted method
2024 Trailing Twelve Month Adjusted EBITDA
2023 Trailing Twelve Month Adjusted EBITDA
$ 6.5
$ 62.1
$ (3.6)
$ (1,512.7)
$ 25.0
$ 117.4
$ 29.7
$ (77.1)
$ 95.0
Non-cash depreciation and amortization expense
Non-cash stock compensation and stock warrant expense
Non-cash goodwill & intangible assets impairment
$ 160.9
$ 205.6
$ 119.8
$ 101.4
$ 157.3
$ 206.2
$ 163.3
$ 69.8
amounts include restructuring and reorganization charges
charges related to the 2024 debt repricing
currency translation adjustments reclassified into earnings due to the dissolution of the Jack Wolfskin Russia entity
charges related to the impairment and abandonment of the Shankstars media game
a loss on disposal on the sale on the WGT business
IT integration costs associated with the implementation of a new cloud based HRM system
and IT costs related to a 2023 cybersecurity incident
amounts include charges related to the impairment and abandonment of the Shankstars media game
charges in connection with the 2023 debt modification
IT integration and implementation costs stemming primarily from the merger with Topgolf
restructuring and reorganization charges in our Topgolf and Active Lifestyle segments
and costs related to a cybersecurity incident
Reconciliation of Consolidated Non-GAAP Adjusted Free Cash Flow
GAAP cash flows provided by operations (1)
$ 382.0
$ 364.7
Add: proceeds from lease financing and government grants (1)
Consolidated Non-GAAP Adjusted Free Cash Flow
$ 203.1
$ 160.0
(1) Source: Consolidated statement of cash flows within the Company's annual report on Form 10-K
Reconciliation of Topgolf Adjusted Segment EBITDA
$ 26.9
$ 23.1
$ 114.2
$ 108.8
Non-GAAP depreciation and amortization expense
$ 83.5
$ 73.2
$ 337.2
$ 304.3
(1) We do not calculate GAAP net income at the operating segment level
but have provided Topgolf's segment income from operations as a relevant measurement of profitability
Segment income from operations does not include interest expense and taxes as well as other non-cash and non-recurring items
Segment operating income is reconciled to the Company's consolidated pre-tax income in the Segment Results section of this release
(NYSE: MODG) ("Topgolf Callaway Brands" or the "Company") announced that it has entered into an agreement to sell its..
Entertainment
Earnings
(NYSE: MODG) has announced that it has entered into an agreement to sell its Jack Wolfskin business to ANTA Sports for US$290 million in cash
Latham & Watkins advised Topgolf Callaway Brands in the transaction with a corporate deal team led by San Diego partners Craig Garner and Kevin Reyes
Advice was also provided on German tax matters by Munich partner Stefan Süss
with associate Johannes Lieb; on US tax matters by Century City partner Pardis Zomorodi and Houston partner Jared Grimley
with associate Dominick Constantino; on IP matters by Bay Area partner Michelle Gross
with associate Ryan Sanders; on employee benefits matters by San Diego partner Holly Bauer and Munich partner Tobias Leder
with associates Megan Ampe and Joe Benedetto; on finance matters by Los Angels partner Ken Askin
and Kendall Ota; on antitrust matters by Washington
partner Jason Cruise and Frankfurt partner Max Hauser
with associates Christina Lantuh and Laura Lange; on public company reporting matters by San Diego associate Shelby Harrison; on real estate matters by San Diego counsel Achraf Farraj; on environmental matters by Orange County partner Chris Norton; on insurance matters by San Diego/Los Angeles counsel Hannah Cary; and on data privacy matters by San Diego counsel Jennifer Howes
And if there was any doubt about whether this club could compete with modern drivers or premium fairway woods
Blaire put those to rest early with a bold declaration:“That’s one of the best shots I think I’ve ever hit on camera.”
What Is the Elyte Mini—and Why Should You Care?The Elyte Mini Driver is more than just a nod to retro club designs
It’s a full-blown performance tool for players who want maximum control off the tee
it sits between a traditional driver and a 3-wood—but with cutting-edge Callaway tech that makes it stand out in a crowded top-of-the-bag segment.Key Performance Observations from the Course:Ball speed: 168–170+ mph with multiple shots over 282 yards carrySpin: Ranged from 2600 to 4200 RPM depending on strike and turfLaunch: Easy to elevate even with the compact head
especially off a teeForgiveness: Exceptional; Blaire noted repeated accuracy even with a shaft not optimized for his swingVersatility: Easily playable from the fairway with high launch and controlled spin
Blaire’s comparison to his gamer 3-wood was eye-opening
Though both clubs sometimes produced similar carry numbers
the Elyte Mini consistently gave him more flexibility and more "shot-shaping potential," especially when trying to hit a low-spin bomb or a high-spinning cut.In windy or tight driving conditions
Whether teed low for a bullet fade or high for max carry
Blaire found multiple shot shapes—and with spin numbers that stayed consistent
regardless of launch strategy.“You get finesse from the fairway
and serious forgiveness,” Blaire said.Technology Breakdown: The Elyte DifferenceWhat separates this mini driver from prior efforts is how much tech Callaway has packed into a compact frame:Top-of-the-Bag VersatilityMore forgiving and easier to launch than a fairway woodDraw
and neutral weighting via a repositionable sole weightAdjustable hosel for fine-tuning loft and face angleNew Elyte Shape for More SpeedSleeker
more aerodynamic head promotes faster swing speedsShape and CG placement tuned for forgiveness and ideal launchThermoforged Carbon CrownAerospace-grade material saves weight for optimal CG positioningContributes to improved spin control and enhanced feelAi10x Face DesignCallaway’s most advanced AI-designed face yetFeatures 10x more control points than prior modelsPromotes faster ball speeds
and consistent launch across the faceSPECS AT A GLANCE
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An Indiana man was sentenced to eight years in prison after pleading guilty to charges stemming from a chase in Callaway County in 2024.
Christopher Voiles pleaded guilty to two counts of Resisting Arrest
one count of Leaving the Scene of an Accident
He and his wife, Victoria, were charged with fleeing from law enforcement in Callaway County on June 10
Christopher Voiles was sentenced to eight years in prison
she was a daughter of the late Joe Thomas Ginn and Velda Lee Whitsel Ginn
Betty was a devoted Christian and a faithful prayer warrior
She loved gospel music and attending church services both at Grove Chapel Church and Welcome Avenue Church
Betty was a woman of great strength and she will be remembered for her generous heart
she was preceded in death by her husband of 65 years
Joan Doster (Neal) and Jean Autry (Terry); sister
Mary Anne Goldman; 12 grandchildren and numerous great-grandchildren
Interment will follow in the Collier Baptist Church Cemetery
The family will receive friends prior to the service beginning at 1:00 pm at the funeral home
Danielsville is in charge of arrangements.
Lord & Stephens Funeral Homes Danielsville
Jon Rahm at the LIV Adelaide event earlier this year
It was one of the worst-kept secrets in the golf-equipment world, and now that rumor is reality: Jon Rahm’s LIV Golf team, Legion XIII, has signed a deal with Callaway Golf
and partnering with LIV is yet more evidence that he and his company are willing to take chances
“We’re committed to being an equipment leader wherever top players are competing,” Brewer said in a release
“Now the time is right to cement our relationship with Jon and his team — utilizing his exceptional talent and stature within the game to help engage and excite fans around the globe.”
Since leaving the PGA Tour for LIV at the end of 2023
“I’ve played the best golf of my career with their equipment over the past four years
and they continue to set the bar higher with every new product line,” Rahm said in the release
“I know this partnership will have a tremendously positive impact for me and my teammates.”
Rahm originally signed with Callaway in 2021 and quickly validated the company’s investment with his dramatic win at the 2021 U.S Open at Torrey Pines
1 player in the world and snagged a second major title at the 2023 Masters
The Spaniard finished first in LIV’s individual standings in 2024
and his team finished second in the team race behind Bryson DeChambeau’s Crushers
Here’s a look at Rahm’s current club setup: Driver: Elyte Triple Diamond 10.5.@11.1 (STD COG
12GB) Fujikura Ventus Black 7X (45.25 Inches
D2)3-Wood: Paradym Ai-Smoke TD T HL (16@15.8
7GB) Graphite Design AD DI 8X (43.25 Inches
D3.25)5-Wood: Paradym Ai-Smoke TD T 18@18.6 (14GF
14GB) Graphite Design Tour AD-DI (Black) 8X (42 Inches
D4)Irons: Apex Pro (4) Apex TCB 24 (5-PW) All Irons D3 PX 6.5Lofts: 23.5/27/30.5/34.5/38.5/42.5/46.5Wedges: Jaws RAWM (52/10
OPUS PROTO 60/04T w/ DG TI S400 All Wedges D5Ball: CTX 24
Putter: Ai-One Rossie SINSERT: Ai-WHSHAFT: Steel SteppedLENGTH: 37 Inches EOGGRIP: Odyssey 56 (4 Wraps) LOFT/LIE: 2.25/69TOTAL WEIGHT: 540 Grams
We’ll have more to report on this story…lots more
Johnny is an avid golfer with a deep passion for the game
Callawayâs R&D team were set a simple but daunting task for their 2025 drivers â take us from good to elite. So confident are they that theyâve created the yearâs best driver (and their best ever!) that theyâve even called it Elyte
thatâs not how you spell elite â Callaway have been loving a seemingly random Y in their product names for the past couple of years but this one makes sense as a nod to the brandâs founding father
Through thorough testing with our Local Testing Pro Neil Wane for our Best Drivers Awards
we have picked the Callaway Elyte Driver as our Expertâs Choice for 2025
This is the driver that we would recommend to all amateur golfers for 2025
due to the versatility and forgiveness on offer in a clubhead that provides confidence down at address and impressive ball speed across the face
If you are an amateur golfer who needs a driver that ticks all the boxes for forgiveness
we strongly recommend the Callaway Elyte as your first option to try
You can find out exactly how they went about getting to the next level with our in-depth guide to all the Elyte tech and the three other driver models in our handy everything you need to know page
but here are the headlines before we dive into the full driver review
Callaway invested $2m into a new 3D printer to allow them to create more than 75 driver prototypes before being satisfied they couldnât the Elyte driver any better
Theyâve made significant changes to the 460cc head shape to improve speed after identifying a lot of drag around the heel and shaft in the downswing in last yearâs Ai Smoke model
Thereâs an all-new Thermoforged Carbon crown
which was easier to extend further around the driver body
creating a larger crown to boost speed and optimize launch and spin
Theyâve taken their Artificial Intelligence to new levels in the face
throwing loads more data into their computer to produce a face
that has 25,000 control points and âno dead spotsâ
What that means is the new face creates fast ball speeds
and optimized launch wherever you hit it⊠and as someone who used Ai Smoke and has now been using Elyte for several rounds
âElyte is effectively 11k MOI effective while remaining within all of the legal limits,â Callaway told us during the product launch in Spain
And thereâs a new weight system â adjustable perimeter weighting
Gone is the rear track and sliding weight found in Paradym and Paradym Ai Smoke
replaced with a moveable single 13g tungsten weight and three ports to help you overcome your miss and create your perfect flight
Couple that with the various loft and lie settings in the OptiFit hosel and a shaft fitting and
youâll dial in your best-ever driver performance
hybrids and irons (which are incredible btw)
which you can read about at the links below
But letâs dive into my full Callaway Elyte driver review and find out why I think this will challenge for not only the best driver honors, but longest driver and most forgiving driver prizes in 2025
And be sure to check back later this month when Iâll reveal all the Elyte driver data and how it compares with the rivals
Our pro is currently carrying out head-to-head testing of more than 30 of this yearâs models to further aid your buying decision
The look of the Elyte driver is understated
On first sighting the sole didnât blow me away because thereâs nothing that screams or shouts excitement
and silver with some flashes of âEpicâ green
Itâs more intriguing than exciting with the new shaping and weight ports
That isnât to say itâs not a good-looking driver
more that the sole wouldnât be the one that jumps out from 2025âs offerings
One colleague suggested it looked a little like a driver you would find in a high-end package set
Itâs perhaps not as eye-grabbing as Ai Smoke
and it certainly doesnât have the rack appeal of the new Elyte irons (which are a thing of beauty)
but would you rather have a Ferrari that performs like a family car or a family car that performs like a Ferrari
going almost unnoticed on the forecourt before leaving you in its dust away from the lights
which is what matters to the player standing over it
The matt chrome crown has a neat almost flecked finish with subtle Elyte branding
Thereâs nothing here that distracts the eye
Its size and shape inspire confidence and the colour of the Ai10x face doesnât contrast heavily with the topline or head
and through the hands it just feels fast and solid
Even when you catch one low or out of the toe
itâs a satisfying noise that gives your playing partners no real clue that you havenât buttoned the shot â and thanks to the Ai10x Face
Callaway had shown me the work theyâd done to increase speed but Iâm a sceptic so took my first few swings with low expectations
Itâs safe to say Callawayâs R&D wizards have walked the walk
I slotted the 10.5Âș head into the shaft Iâd had fitted for Ai Smoke and within five swings I could tell it was quicker than its predecessor
It just felt easier to swing and get through the ball
Iâve gained an average of 1mph of head speed over my Ai Smoke
which Callaway tell me is due to that combo of the new head shape and the new Thermoforged carbon optimizing the launch and spin through lower CG and higher MOI
but thatâs a significant gain on a year-old driver that had already given me decent gains on my previous Paradym head
And thatâs before I mention the increased forgivenessâŠÂ
Callaway set out to bridge the gap between drivers that are fast but lack forgiveness
and drivers that are forgiving but lack speed
I swore and instantly dropped my head after three tee shots during my opening round with this driver because I was utterly convinced Iâd hit an awful shot
Each time I looked up and saw my ball bounding down the fairway
A poor swing doesnât equal a poor result with this club
Itâs up there with Pingâs G430 Max 10k when it comes to forgiveness
I put Elyte straight in play after a morning of testing it at La Reserva Club in Sotogrande during Callawayâs launch event and only missed one fairway â and that was nothing to do with the club
more the 30 yards left the face was pointing through impact
but if I catch it out of the heel or toe I still canât guarantee that the face will save me
That does not feel like the case with Elyte
In the several rounds I have played with the new driver
Itâs safe to say that I have made contact with every part of the new face and it has
is that there is no significant drop off in distance regardless of the area you hit it from
when I have buttoned it out of the middle with one of those rare perfect swings and strikes
it has outperformed those shots where I havenât but like the majority of you reading this
meaning a face that still gives me more than enough distance to be up with my playing partners when I havenât hit it out of the screws is a godsend
I play with a gentle fade (that is sometimes less gentle) and feel more comfortable than ever repeating that shot with Elyte
All the new tech is working together so itâs impossible to judge it individually because one element wouldnât work without another
But itâs clear that the ability to print prototypes quickly and have more opportunities to test and improve makes that $2m some of the most sensible money Callaway have ever invested
Itâs allowed them to push the envelope with the shaping and materials
knowing theyâd be able to tinker more if things didnât work
The new shape and materials have undoubtedly increased speed
but itâs the Ai10x face that really stands out for me
To be able to feel confident that you can hit your driver almost anywhere across the face and not be horrifically punished is just a huge confidence booster
I was surprised to see Callaway move away from the sliding weight system
but Iâve tested Elyte in all three rear slots
and the weight does make a noticeable difference to my shot shape
Iâm not sure Iâve seen the 20 yards of difference each way that Callaway are claiming theyâve produced in testing
The OptiFit loft sleeve remains more limited than the options from some of their rivals
especially with brands like Cobra releasing 33-option adaptors in the new DS-Adapt range
but if they and their fitters are confident they can dial me in and the results are there then why would they change it
Callaway donât shirk when it comes to tech and materials â they want to produce the best products so they put the best into them
Itâs going to take something special to get Elyte out of my hands in 2025
It looks great at address and it makes hitting driver a pleasure not a chore
Itâs a model I quickly felt I could trust to give me distance and forgiveness and itâs clear that all the tech work Callaway have done has genuinely improved performance and not just been for a marketing campaign
Itâll be at the top end of most peopleâs budgets
but the fact Callaway have put so much money and tech into this product and not pushed a price increase on 2024 is another tick
the Elyte driver is a consistency machine and thatâs all Iâm looking for when I reach for the big stick
Callaway are offering four drivers in the Elyte range in 2025
which weâll be seeing and testing early this year
Elyte X replaces the Max D of previous years and is the maximum forgiveness
high-launch model for players who need a little more help
a fast driver that targets moderate swing players and will feature all the tech found in Elyte X
with an adjustable hosel in this model for the first time
And Elyte Triple Diamond is a better-player driver (although its forgiveness levels mean itâs surprisingly accessible to a lot more amateurs) with a smaller 450cc head that creates lower spin and launch
and suits those who want to see a neutral to fade bias
Cobra have already revealed their DS Adapt offerings for 2025
in the coming weeks youâll also see new models from TaylorMade
just to make your buying decision even simpler
dropping the RRP considerably and offering fewer custom options in those models
but if your budget doesnât stretch to the $599/ÂŁ569 price tag for Elyte then thatâs still a great option
Rob Jerram â Digital Editor
spending large chunks of his days reading about
Heâs passionate about the equipment used by professional golfers and is also a font of knowledge about golf balls
You can email Rob or get in touch with him on X
RRP:Â $599.99 / ÂŁ569 Â Launched: January 2025Â Lofts: 9Âș (RH/LH)
12Âș (RH) Lie: 57Âș Length: 45.75â Head size: 460cc Stock shafts: True Temper Project X Denali Charcoal 50g (5.5-R
6.5-X); Mitsubishi Chemical Vanquish PL 40G (R2)Stock grip: Golf Pride Tour Velvet 360 (50g)
Rob Jerram is the Digital Editor of todays-golfer.com and has been a journalist for more than a quarter of a century
joining TG in 2010.
He specializes in the DP World Tour
and has traveled the world watching the biggest tournaments and interviewing the game's biggest stars.
Rob is also passionate about equipment and is a font of knowledge when it comes to golf balls
having tested thousands over the years.
Despite being father to three daughters
he still manages to find time to maintain a 10-handicap
all in the east of England.
The best piece of golf equipment he's ever owned is the TaylorMade SLDR driver
and the best course he's played is Turnberry's Ailsa.
You can get in touch with Rob by emailing rob.jerram@bauermedia.co.uk
The bike system to get around the City is big and connected
None of these facts are likely surprising to anyone who has spent time in the Madison area
especially Traffic Engineering Division Assistant Director Renee Callaway.
âI love working with all the people across the city in this infrastructure realm,â Callaway said.
Callaway is known for her work across city agencies and across the state
but also the impact of her work in the local biking realm
like on South Basset Street where the city has a first-of-its-kind of bike lane.
âMy role with this project was actually from concept to evaluation
taking it through our approval process with our boards
and then I worked on our protected bike lane
since Bassett has the first one in the city
presenting an evaluation to determine if we would move forward with the project.â
While big projects like these will have lasting impacts on the biking community and City as a whole
her start began in the smallest municipality in Wisconsin where she grew up: Yuba
located about 17 miles north of Richland Center
northwest of Madison on the way to La Crosse.
I didnât even really know how to ride a bike,â Callaway said
âI can assure you I had no idea this [career] is what I would do.â
But it didnât take long for Callaway to appreciate biking and fall in love with its impact in the community
While really getting into biking in college
Callaway earned her associate's degree at the University of Wisconsin-Richland
She then earned a bachelor's degree in journalism and history along with a master's degree in Adult Education at the University of Wisconsin-Madison.
âSome people who take adult education might work in health care more traditionally
but I was taking classes related to transportation planning â but with an underpinning idea of education,â Callaway said.
her resume continued to build with her first job at UW as the bike pedestrian coordinator
and then she worked at the Wisconsin Department of Transportation.
âI worked on safe routes to school and helping communities around the state look at how they can better get kids walking and biking safety to school,â Callaway said.
She also worked at the Metropolitan Planning Organization looking at regional transportation before becoming the Bike and Pedestrian Administrator at the City of Madison Traffic Engineering Division
all positions typically in a traditionally male-dominated field.
âIâm very lucky to be at a time that there are a lot more women in construction,â Callaway said
âThat doesnât mean that there arenât challenges
I find myself in meetings looking around and Iâm the only woman in this sphere right now.â
her sphere includes being the conduit between so many people involved in projects as an Assistant Director.
âThe difference now is that I get involved with a lot of different things
I work so much more with our field operations
and working on what might be the best product
since weâre still learning about that here...how can we maintain our markings
and I really just try to bring the information from our staff who work in the field every day and bring that back to the office environment and see how we can learn from that.â
Learning from staff and experiences seems like a small part of her job
but itâs a big deal when it comes to impact and overall better experience for anyone traveling in the City of Madison.
âYouâre all playing a role in our cityâs infrastructureâand weâre trying to build and maintain it at a high standard,â Callaway said.
High standards...now THATâS a big deal when it comes to building anything in the City of Madisonâmaybe even a bigger deal than ⊠biking ..
or making your lasting mark on the industry as a leading woman in construction.
The City of Madison is highlighting the work of five women during National
Women in Construction Week March 2-8,2025.
Subscribe to the City of Madison News Releases email list
Wisconsin Public Records Laws may require us to provide your email address to third parties
you are requesting that we treat your email as confidential
and we will not release it to public records requests
City-County Building210 Martin Luther King Jr
Copyright © 1995 - 2025 City of Madison
“We’re committed to being an equipment leader wherever top players are competing," Callaway President and CEO Chip Brewer said in the press release
"Now the time is right to cement our relationship with Jon and his team – utilizing his exceptional talent and stature within the game to help engage and excite fans around the globe.”According to Callaway Golf
Rahm initially joined Callaway in 2021 and has earned both of his major championship wins – the 2021 U.S
Open and The Masters at Augusta in 2023 – while playing Callaway equipment
Rahm’s current bag setup includes the all-new Elyte Triple Diamond Driver
the Company can further showcase its innovative equipment at the highest levels.“I’m so happy to enhance this incredible relationship with Callaway and also extend it with Legion XIII,” Rahm told Callaway Golf
I know this partnership will have a tremendously positive impact for me and my teammates.”
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Strategy and business building for the data-driven economy
Transforming data into content marketing and design:
This graph depicts the net sales of Topgolf Callaway Brands Corp. from 2017 to 2023, broken down by product category. In 2023, Topgolf Callaway Brands Corp. reported some one billion U.S. dollars in golf club sales. As a result of a company merger, Topgolf Callaway Brands Corp. generated nearly 1.7 billion U.S. dollars from its new Topgolf venues operating segment in 2023.Â
Figures have been taken from several publications.
Masters Tournament: most victories 1934-2024, by golfer
Revenue of selected golf equipment/apparel companies worldwide 2012-2023
Golf course management companies by number of courses worldwide 2021
Win a Callaway April Major 2025 Staff Bag and Headcovers
Callaway have designed their first major bag of the season around the iconic flowers that line the fairways at Augusta, with added touches that give a nod to the incredible menu on offer
and weâre giving you the chance to win one
the same model used by Callaway staff players at the first major of the year
features beautiful white and yellow azaleas embroidered around the panels
the flower synonymous with Augusta National
The outside of the bag also features a subtle acknowledgement to the legendary food at Augusta
with the zippers in the shape of pimento cheese sandwiches
The bags pockets are lined with delicate icons inspired by items from the menu such as peaches and the famous ice cream sandwiches
The 2025 April Major staff bag also comes with a set of headcovers
the final touch in ensuring your clubs look the part
For your chance to win this incredible package
simply enter your details into the form below
By Sarah Pyett
Missouri was injured when the UTV she was in flipped over in Callaway County Friday night
According to a Missouri State Highway Patrol crash report
Louis was driving a 2023 Honda Pioneer 1000 on Wildwood Estate Drive at 9:45 p.m
The UTV traveled off the right side of the road and flipped over
The girl was hospitalized with serious injuries
The report states neither person was wearing a seatbelt
better known as “Grits” to his co-workers
was a former maintenance man and jack of all trades for Louisville Cement until his retirement
He enjoyed fishing and spending time with his family
Frank proudly served his country as a Navy Veteran of the Vietnam War
IN and Lori (Bill) Rhoades of Royal Center
IN; Several grandchildren; Several great grandchildren as well as great great grandchildren
A celebration of life will be held at 1:00 pm Saturday April 12
with full military rites provided by the Cass County Honor Guard
will follow in the Davis Cemetery at Burnettsville
A visitation will be held from 11:00 am until the time of services on Saturday at the funeral home
You may sign Frank’s guest book and send condolences online to the family at www.gundrumcares.com
“I’m sorry… that went how far?”That was the first thing we said after flushing a 5-iron during our on-course test of Callaway’s Apex Ai200 irons earlier this season
Standing on the 4th hole at The Vineyard Course at Steele Canyon
But that’s exactly what we got.And now
Callaway has just dropped limited-edition Black Shadow versions of the Apex Ai200 and Ai300 irons
And while the performance story stays the same
chrome-plated black finish that somehow makes these irons look even faster
They whisper with intent.“They look like a concept car you’re not supposed to touch.”And yet—every part of us wants to hit them
Apex Ai200 Black Shadow – This is the compact
and enough forgiveness to lean into aggressive lines.Apex Ai300 Black Shadow – Slightly larger
but in a package that still feels premium.They’re built different—but share the same DNA: fully forged construction
and a flight that feels like it’s pre-programmed for consistency.đ„ Flashback: That Day at Steele Canyon
We didn’t plan on filming a video that turned into a tribute to the Ai200
Explore these irons at CallawayGolf.com
The rest of us thought it was a fluke—until he did it again
we tried playing a 519-yard par 5 with just two irons
Pin-high in two.“Normally I go driver-driver-seven-iron on this hole
That’s ridiculous.”Even our editor John—usually the measured one—started leaning into shots with a look of quiet disbelief.“Didn’t quite catch that one… but it’s still rolling.”The forgiveness
Somewhere between forged and futuristic.đ§ Under the Hood: What Makes These Irons Work
It’s like they knew where I was going to mishit it.”đ€ Why Black
Because a club that performs like this deserves to look the part.The Black Shadow finish doesn’t add anything to performance—but it adds everything to the feel at address
Confident.And it’s not just the Ai200 getting the blackout treatment
The Ai300—with its more forgiving build and slightly higher trajectory—is also available in the Black Shadow finish
making this a full-blown two-headed release for players across the spectrum.đ
Available Starting Tuesday
Pre-orders for the Apex Ai200 and Ai300 Black Shadow go live April 22
limited quantity.If you liked what we showed you in the original review
this is the same club—but with the lights turned off
Explore more at CallawayGolf.com
This lineup was created through the lens of real swing data from thousands of female players and shaped by Callaway's internal Women's Golf Council — a cross-functional team dedicated to designing performance clubs specifically for women ready to advance their game
REVA Rise delivers a mix of modern technology
It’s not a watered-down Tour set or a plastic boxed combo kit — it’s a thoughtfully engineered bridge to better golf
and forgiveness based on women’s swing data — not just theoretical averages
and delivers distance without demanding perfection
The triaxial carbon crown reduces weight to increase MOI and improve forgiveness
particularly helpful when teeing it up under pressure.Our on-course review showed that players noticed immediate benefits: higher launch
and a lively but controlled feel off the face
The lightweight UST LINQ shaft and women’s grip keep swingweight balanced and comfortable at 44.375 inches
Combined with the tasteful seafoam haze detailing
this is a driver that’s both game-ready and bag-worthy.Fairway Woods
For players who struggle to find reliable distance and trajectory off the deck
the REVA Rise fairway woods are a standout solution
Featuring the same AI 10x face design and carbon crown as the driver
they offer higher launch and greater forgiveness — perfect for those crucial second shots on long par 4s and reachable par 5s
The shallow face profile makes it easier to get under the ball without manipulating your swing.From 3-wood to the rarely-seen 11-wood
the entire range is built to cover gaps and suit a variety of swing speeds
With swingweights at C5 and generous lofts (18° to 31°)
these clubs elevate shot-making with confidence
The premium feel and visual continuity of the seafoam accents carry through
reinforcing that this isn’t a piece-meal set — it’s a cohesive system designed to make every shot more playable.Hybrids
The REVA Rise hybrids bridge the gap between woods and irons with a smooth
high-launching profile that inspires trust from the rough
they’re built with the AI-tuned face and shallow profile
These hybrids are ideal for players who want distance without the low
piercing ball flight that’s common in traditional long irons.With lofts ranging from 22° (4 hybrid) to 42° (9 hybrid)
this is one of the most complete hybrid offerings available for women
The set encourages players to experiment with replacing more irons for easier-to-hit hybrids
and the lightweight UST LINQ shafts keep swing speeds up
Whether you're holding a green from 160 yards or bumping one up from 120
these clubs deliver easy results with consistency.Irons
The REVA Rise irons carry forward the theme of ease
making them the ideal companion to the driver
designed specifically to increase speed and spin based on female swing tendencies
That added spin isn’t just for distance control — it helps shots hold the green and stops the ball where it lands.Designed to integrate seamlessly with the hybrids
the irons (6–Sand Wedge) provide a smooth transition in feel
Offset progresses subtly from the 6-iron through the wedges
promoting confidence at address and minimizing slice tendencies
and the stylish finish and coordinated design details elevate the overall look without losing the performance focus
These aren’t beginner clubs — they’re player-improvement tools designed for golfers who are serious about getting better
The golf brandâs springtime ad is part soggy-season therapy
a deadpan Murray voiceover and one very smug Schauffele in the sun
rejoice: Callaway Golf just declared open season on soggy sadness with a springtime campaign thatâs part weather therapy
the spot is a cinematic love letter to that magical moment when the clocks go forward and your waterproof clothes go back in the closet
Narrated by none other than Andy Murray â yes
the Scottish tennis icon with the driest wit this side of the North Sea â the ad turns grey skies and waterlogged greens into punchlines
The film opens on the universal misery of winter golf: cold
in comes Murrayâs voiceover â delightfully deadpan â delivering a kind of poetic lament for all those missed tee times and mud-caked dreams
The spot features a greatest-hits lineup of golfâs social media darlings: the ForeBrothers (aka the golf bros who actually make us want to watch golf content)
Theyâre all visibly chomping at the bit to get back on the course
Then thereâs Callaway Staffer and professional ray of sunshine Xander Schauffele
whose appearance in sunny weather while the rest of Europe is drenched feels borderline cruel
The whole thing plays like a group chat come to life
one thatâs been collectively counting down the days until post-work 9-holers and short-sleeved swings
âGet Sprungâ is more than just a seasonal sizzle reel: âThis is a tribute to golfers across Europe whoâve been eagerly awaiting the return of long evenings and dry fairways.â Translation: we see you
and weâre giving you permission to get irrationally excited about 7am tee times
The campaign was pulled together by MSQ Sport + Entertainment with production from Homeground
And just in case you thought this was a one-and-done
thereâs follow-up content incoming â including behind-the-scenes footage and an Instagram competition that could win you a dream round at St Andrews
Spring has officially been declared by Callaway
If youâve been climbing the clubhouse walls waiting for better weather
And prepare to golf like youâve just been let out of winter prison