Grass Valley is focused on helping the market understand the wide range of new technologies that made their debut or were on display there including a couple of developments in cameras and the LDX 100 platform which has a full-frame S35 global-shutter CMOS imager adds momentum to the industry-wide embrace of shallow-depth-of-field shooting It is designed to facilitate integration of shallow–depth-of-field shooting without compromise (a compact version is expected early in 2026) “We develop all our image sensors ourselves in our Breda facilities in the Netherlands,” explains Grass Valley Chief Product Officer Adam Marshall “so the new imager integrates totally within the LDX 100 series providing the same coloristic style and sharing the same Creative Grading shading platform It can connect to a GV XCU base station or leverage native IP with full ST 2110 or JPEG XS TR08 directly from the camera head.” Grass Valley’s Adam Marshall: “We’re seeing customers looking for smaller more cost-effective [production-switching] solutions that still have top capabilities.” Marshall notes that the integration is about more than removing the need for external cabling and offering a water-tight integration It also lessens engineering and equipment needs and improves the speed to air as well as the control of the image: “With 5G you can control it from anywhere over a 5G signal and start streaming straight back to AMPP [Grass Valley’s Agile Media Processions Platform] systems including remote camera shading and return program and tally.” along with the new K-Frame VXP Video Processing Frame “The new Karrera is available as a two- or three-stripe panel using the latest panel modules from the new Kayenne panel,” says Marshall “The VXP is a 5RU frame with 48×24 native UHD I/O support and also has all the same advanced technologies that you see on the bigger sibling switchers but at a lower price point and a mid-tier production size We’re seeing customers looking for smaller more cost-effective solutions that still have top capabilities with integrated HDR LUT conversion and native UHD I/O.” and the Maverik X AMPP-native production switcher is an example of the flexibility offered by a software-based production switcher that can be operated via either a touchscreen or a tactile hardware surface “Its flexibility matters because customers are ultimately migrating to software solutions in order to increase agility while lowering costs,” says Marshall noting features like hardware or software-based control surfaces “Their operators need familiar interfaces with a traditional surface or panel that can be customized however they want any joystick can do any function of any app That’s the most important thing: they design and configure it in the way that suits their operation.” combining high-end creative capabilities with a single-person user-friendly interface delivering the functionality of a traditional switcher in an intuitive design that empowers both creatives and operators “It brings top-tier production capabilities to a single-person UX operation where creative operators can build more content at a faster pace,” says Marshall “Media organizations today are trying to build and develop and ship more content cost-effectively They’re having to diversify and look at lower-tier productions and they can’t do that at scale with traditional large control rooms They need a newer way of producing content and solutions like this allow them to do that.” He notes that one of the key goals has been to build an open ecosystem that allows third parties to easily integrate and connect to AMPP Some of those are native to AMPP while others are connected services such as Layercake’s production-orchestration tools allowing a software-based production to be spun up at a moment’s notice “is that Ross Video are now part of the GV Alliance and users of Ross Video OverDrive can control Maverik X.” Grass Valley now has the ability to automatically log content allowing users to search for assets via such commands as “find a boat on a lake with the sun in the background.” “It’s about making your content more readily searchable It’s about streamlining the workflow with compelling tools © 2025 Sports Video Group. All rights reserved. Site by Brightgreen Design/Arturan/Sfera Interactive or sign up for a new account and purchase a subscription to continue reading or sign up for a new account to continue reading We hope that you continue to enjoy our free content no promotional deals were found matching that code woo’d California gold miners during the gold rush with her famous “spider dance” Grass Valley Historical Commission members will continue to host their free history tours with the next walk scheduled for this Saturday May 10 Grass Valley Historical Commissioner Terry McAteer led the previous history tour and said “I want to bring the storied history of this town to life.” McAteer is slated to lead the next walk this Saturday beginning at 10 a.m A free historic walking tour of downtown Grass Valley is being offered this Saturday The tour will start at the corner of Main and South Auburn Streets right next to the Old Stamp Mill and last for a little over one hour The tour is being offered by members of the Grass Valley Historic Commission who wish to make residents and tourists aware of the unique and varied history of this community “I want to bring the storied history of this town to life,” said Commissioner Terry McAteer who will lead the Saturday tour a former high school history teacher and retired County Superintendent of Schools believes that many of us “walk the streets but lack the understanding of the unique development of our town.” “I will bring to life Composer Franz Liszt’s lover who then moved onto being the mistress of the King of Bavaria before moving to Grass Valley,” said McAteer “We’ll stand at the spot where one local merchant shot his competing merchant dead on Main Street and discuss the 60 foot high miner that welcomed you to town along with pointing out locations of former bordellos.” Your browser is out of date and potentially vulnerable to security risks.We recommend switching to one of the following browsers: Nevada County Sheriff’s deputies and Grass Valley Police Department officers work the scene of Thursday morning’s fatal airplane crash off of Whispering Pines Lane in Grass Valley The road was set to be shut to all traffic for the day to allow for the investigation to take place Wreckage from the downed aircraft sits in Whispering Pines Lane following Thursday morning’s fatal incident More wreckage was also located on the hillside nearby Wreckage from the Thursday morning plane crash sits partially in the Whispering Pines Lane roadway The road was set to be closed for the day to allow for investigators with the FAA and NTSB to conduct their work Wreckage of a single prop aircraft sits on the roadside of Whispering Pines Lane in Grass Valley following a fatal collision that occurred Thursday morning The cause of the incident is under investigation Pieces of the aircraft as well as pine needles from the tree that was struck sit in the Whispering Pines Lane roadway while law enforcement officials work to conduct their investigation Thursday morning in Grass Valley Police tape is up along Whispering Pines Lane in Grass Valley where law enforcement officials are investigating the cause of a fatal airplane crash Thursday morning A single propeller airplane identified as a Cesna 177RG crashed off of Whispering Pines Lane in Grass Valley Thursday morning taking the life of Robert Lund of Newcastle from the Auburn Airport and was en route to the Nevada County Airport and approached the runway as any other aircraft would Lund was reportedly in communication with the aircraft tower at the Nevada County airport and communicated an in air emergency and said that he was having engine failure "One of our officers was the first on the scene," Grass Valley Police Department Lt "We received the initial 911 calls at 8:23 [a.m.] Arrived at 8:24 and by that point it was already too late for life saving measures."  Whispering Pines Lane is set to be closed for the remainder of the day Thursday according to the Grass Valley Police Department Officials with the Federal Aviation Administration and National Transportation Safety Board were on scene conducting their investigation and anyone who may have been in the Whispering Pines Lane area or may have witnessed the incident are encouraged to contact the Nevada County Airport Manager and Grass Valley Police Department as it may assist in the FAA and NTSB determinations Nearby pine trees had been struck by the plane prior to it crashing to the ground spreading some wreckage in the road and on a nearby hillside "We don't know if things started coming apart before the trees," Blakemore said "Or some sort of failure that began the descent but [the aircraft] began to impact vegetation and come apart."  The Nevada County Airport is less than a mile from where the incident occurred To contact Editor Elias Funez email, efunez@theunion.com  by Kenzie Margiott A pilot was killed Thursday morning when a small plane crashed in the Grass Valley area The Grass Valley Police Department reported that first responders were dispatched to Whispering Pines Lane near Cambridge Court Authorities confirmed that no buildings were struck during the incident The roadway is currently closed in both directions between Idaho Maryland Road and Centennial Drive as officers conduct their investigation The Federal Aviation Administration stated that the aircraft involved was a Cessna 177 and that the pilot was the sole occupant on board The FAA said the National Transportation Safety Board will lead the investigation into the crash The cause of the crash has not yet been determined The Nevada County Airport is located less than 10 minutes from the crash site Grass Valley is about 90 miles west of Reno along I-80 The Rite Aid located at 720 Sutton Way in Grass Valley is expected to close its doors for good on June 12 Nationwide over 800 Rite Aid stores have closed partly due to $30 million settlement from lawsuits claiming that its pharmacies contributed to an oversupply of prescription opioids Approximately 20 employees will be out of a job when Rite Aid on Sutton Way in Grass Valley closes permanently Customers should know that prescriptions will be sent over to the CVS located at 1005 Sutton Way Not even just because of all the years some of us have put in but with the associates that we’ve trained and developed and brought on board.” including those working in the pharmacy will be out of a job and some of them have been working at that location for over a decade and to not have a job is tough for people,” Ellis said No signage on the doors indicate the store’s closure and employees were recently informed themselves “We all just found out Friday,” one of the pharmacy technicians said “Automatically we are going to send everybody’s files to CVS (next door).” Ellis said her team works hard to keep the store looking nice “It has nothing to do with this particular location,” Ellis said so we don’t know for sure why (the Rite Aid is closing) Ellis thinks Rite Aid has been struggling financially and now they are talking about filing Chapter 7 2024 that the company had exited the bankruptcy process and will move forward as a private company “It struggled to keep up with competitors CVS and Walgreens and multimillion-dollar opioid settlements,” according to HealthCare Brew When Rite Aid filed for bankruptcy last October the company reported $8.6 billion in total debt and $7.7 billion in assets The company also settled opioid lawsuits for up to $30 million alleging pharmacies contributed to an oversupply of prescription opioids in 2022 Since filing for bankruptcy in October 2023 the company has closed over 800 stores nationwide To contact Staff Writer Marianne Boll-See, email mboll-see@theunion.com The Grass Valley Male Voice Choir will present their spring concert, “The Sounds of Music: Screen and Stage,” twice this Mother’s Day weekend at Grace Lutheran Church. The Saturday, May 10 performance is at 7 p.m. and the Sunday May 11 matinee is at 2 p.m. Advance tickets at $25 each (no ticketing fee) are available by going to the choir website at www.GVMaleVoiceChoir.org A Spring Concert featuring the Grass Valley Male Voice Choir will be presented twice on the Mother’s Day weekend of May 10-11 at Grace Lutheran Church The concert theme is “The Sounds of Music: Screen and Stage,” taking music lovers on a heartwarming journey through songs from iconic films and Broadway classics is a local musician with a lengthy history in conducting and performing in many different musical genres including classical Advance tickets at $25 each (no ticketing fee) are available by going to the choir website at www.GVMaleVoiceChoir.org The Grass Valley and Auburn Elks Lodges merged a couple of years ago but now the Elks Lodge that sits at West Main and South School Streets in Grass Valley has been designated a county historical landmark by the Nevada County Historical Landmarks Commission It will continue to host events like weddings The Grass Valley Elks building was constructed in 1912 and even though the Elks have merged with the Auburn branch the club will still hold the building as an event space The designation also allows the club to make repairs that will echo the facade and interior of the building’s past Ty Obenoskey may no longer be Exalted Ruler of the Grass Valley/Auburn Elks Lodge—that title belongs to Jim Darnell—but that doesn’t mean he isn’t excited that the Lodge on South School Street in Grass Valley has been designated as a county landmark The Nevada County Historical Landmarks Commission bestowed the title on April 22 but the Lodge will continue as an event space and with its historical designation will have more opportunities for upgrades and repairs “That tells us that we really want to restore it and fix things like the original but we have to get approval,” Obenoskey said “basically anything we restore on the exterior has to be restored originally.” According to a press release issued by the Historical Landmarks Commission the building was “Designed in the Neo-Gothic/English Tudor style the two story red brick building sits prominently at the corner of South School and West Main Streets and is one of the city’s historical centerpieces.” design and erect what is one of Grass Valley’s most architecturally distinctive buildings The Lodge features a spring-hung hard-rock maple dance floor and a bowling alley Many readers will have fond memories of attending weddings Its historical significance was recognized in 2018 in a proclamation of the City of Grass Valley then Grass Valley’s Vice Mayor,” the release stated The resolution to declare the Elks Lodge an historical landmark was put before the board of supervisors on April 22 and was considered at the request of Bernard Zimmerman Chair of the Nevada County Historical Landmarks Commission Though the nature of the building and its intended usage has changed “the order of the Elks is an organization of American citizens who implicate the principles of charity and promote the welfare and enhance the happiness of their fellow members and quicken the spirit of American patriotism The order is not concerned with one’s political affiliation and does not permit either religious political or sectarian to be injected into our day-to-day activities,” Obenoskey said when talking to The Union in 2023 This landmark will be featured in the commission’s interactive map and in the next edition of its book “Exploring Nevada County,” a guide to all the county’s historical landmarks The book is available in electronic format for any smartphone or tablet from Apple or Amazon Go to You Bet Press to find clickable links The paperback edition is available at local bookstores To contact Staff Writer Jennifer Nobles please email jnobles@theunion.com and Sierra Nevada Memorial Hospital Ambulance Services personnel tend to reports of an unresponsive person and a possible overdose adjacent to the Goodwill thrift store at 1125 Sutton Way the evening of March 4 The person was up and responsive with the help of first responders An unresponsive male discovered by employees of The Union newspaper on their back porch is revived and responsive again with the administration of Narcan by a Grass Valley Police Department officer prior to the arrival of Sierra Nevada Memorial Hospital’s ambulance There are many factors that contribute to the rise in homelessness in Nevada County and the people who live and work in the Glenbrook Basin in Grass Valley can feel and see the impact an approximately 7,300 square foot building located at 1103-1105 Sutton Way in Grass Valley was procured by Nevada County in 2022 to better serve people experiencing homelessness The remodel of the structure has taken longer than expected and may perhaps open its doors for day use only A fellow transient helps Grass Valley Police Officers locate an unresponsive male who turned out to be intoxicated and passed out in the dumpster area of Grass Valley’s Rite Aid in the Glenbrook Basin Friday April 4 Grass Valley Police Department vehicles rush to the scene of an attempted bank robbery of the Sutton Way Wells Fargo in Grass Valley’s Glenbrook Basin Tuesday March 11 The call for service was just one of many that occurred that day in the Basin and GVPD personnel tend to the call for an unresponsive male in the Rite Aid dumpster area The male was intoxicated and responsive upon the arrival of first responders who provided medical transport April 4 in Grass Valley’s Glenbrook Basin A day in Grass Valley’s Glenbrook Basin is often full of activity especially around the busy intersections along Sutton Way and Brunswick Road a typical day for the Grass Valley Police Department begins with calls from local businesses requesting that transients sleeping in the doorways of businesses be moved along Pedestrian and vehicle traffic surrounding the Hospitality House shelter on the 1200 block of Sutton Way and the Spirit Peer Empowerment Center off of Gates Place ticks up around the recommended check-in times for services there The temporary shelter is for people who are unhoused in the community while the Spirit Center provides mental health and other services Others who find shelter in the woods or remote encampments also begin to make their way into the Basin Cars and campers can parked on the side streets packed with bags have to move to a new location before a uniformed officer arrives emergency service personnel use time and resources to respond From March 2 to April 2 the Grass Valley Police Department (GVPD) had 2,162 total calls for service a conservative estimate remains at around ⅔ of all call volume involved the unhoused that ratio can creep much higher,” Blakemore said The Glenbrook Basin is considered to be a commercial area with several banks and several large apartment complexes nearby a call came in for a “female loading up her purse with items and trying to leave the store” on Sutton Way A getaway driver was reportedly waiting outside another call for service is needed in regards to an intoxicated female refusing to leave the lobby of a gas station a landlord on Gates Place requested that an abandoned RV be towed and minutes later two males are reported to be “loitering and passing around drugs at the back entrance of a fast food restaurant on Sutton Way.” an alarm was accidentally triggered at a bank on Sutton Way police encountered an individual who was loitering behind the building and officers at the scene said he appeared to be sober that same individual was found unresponsive on the steps of a business located on Sutton Way On that same afternoon at around 4:30 p.m. a man entered a bank on Sutton Way and proceeded to leap over the counter and try to open a vault he took off and was reported to be wielding a knife in a gas station just a few miles away until an employee chased him out of the building and were able to arrest him at a residence later that evening The data for police response do not reflect the socioeconomic status of an individual nor do they indicate whether or not the individual has permanent housing “Unfortunately for data collection and review our system is imperfect for isolating calls for service specifically involving the unhoused,” Blakemore said as the municipal hub of Western Nevada County is where the concentration of ‘homeless services’ position themselves we do generally see the mass majority of law enforcement calls.” Chief of the GVPD Alex Gammelgard shared statistics regarding the amount of time that local emergency first responders spend dealing with issues related to those experiencing homelessness Gammelgard told the attendees at the Town Hall that roughly 1,700 calls were taken when 911 callers used descriptive words such as homeless though he said it was hard to really gauge the magnitude of how much time his department actually does spend on homeless issues “The population of the unhoused has definitely increased,” according to Blakemore In 2019 the number of people experiencing homelessness was 410; in 2024 the point-in-time count reported 516 people experiencing homelessness Nevada County conducts the point-in-time count annually on one day during the last ten days of January by walking the streets and known camps they are viewed as undercounts for a community’s yearly overall homeless population because many people may move in and out of homelessness throughout the year,” according to the county’s website It is difficult to find data that absolutely connects the unhoused population dwelling in and near the Glenbrook Basin to the volume of calls for services such as ambulance Other factors such as illicit drug use and intoxication from alcohol may be what is driving the increasing volume of 911 calls along with the 15 percent increase in population in Nevada County in the past ten years The Grass Valley Fire Department tracks the administration of Narcan to patients who are unresponsive or appear to not be breathing according to Battalion Chief Christopher Armstrong “One dose of Narcan was given last year,” according to Armstrong but sometimes it turns out to be alcohol related to accidental overdose of prescription drugs.” The data does not reflect the anecdotal evidence of death from overdose of fentanyl and other drugs such as methamphetamine and cocaine that is experienced in the area A manager at the CVS on Sutton Way shrugged and said “We’re not supposed to talk about it,” when asked about if the business has issues with people who appear to be transient or on drugs and alcohol the manager of The Flour Garden on Sutton Way said that last year they had someone overdose in the bathroom Day said that she and her staff arrive at 5 a.m and that being in that location can be intimidating “A lot of times it’s just young girls working here especially in the morning or late at night,” Day said Recent support from law enforcement has made a big difference “We just had a meeting with Officer Lovelady (GVPD) two weeks ago and he came in and gave us a lot of information “And then the Hospitality House has been coming by and doing checkups and getting people to leave if they need to.” The staff at the Flour Garden were informed of what their rights are as employees and as a business Officer Lovelady told Day and her staff to “call anytime you don’t feel good or uncomfortable.” “They come by on patrols every now and then and they’ve been pretty good if we call to try to get here in a timely manner because it has gotten so much worse,” Day said In 2019 there were 18 deaths in Nevada County due to accidental overdose deaths however none of them were related to fentanyl Health and Wellness Division of the Nevada county Public Health Department Fentanyl came on the scene in Nevada County in 2020 In 2020 accidental overdose deaths nearly doubled to 35 with 17 deaths not related to fentanyl In 2021 the number climbed to 42 total accidental overdose deaths the total number of deaths was 47 with 32 of those deaths related to fentanyl “It’s probably just like a broader supply issue,” Guevin said “There was more fentanyl in the supply in that year than in previous years.” There’s been a lot of prevention efforts that have happened since 2020 that have made Naloxone readily available in a lot of different places in the community where people can access it is the antidote used to reverse the effects of an opioid overdose “I think even though we’re seeing continued elevated overdoses happening in the community a lot of those are being reversed because naloxone is out there,” Guevin said The Naloxone Leave Behind Program has now been implemented by the Grass Valley Fire Department (GVFD) in collaboration with Nevada County Public Health to assist with reducing the overdose deaths Administrative EMS Captain/Paramedic EMS Coordinator for the GVFD If first responders come upon a scene where there is an overdose or even if they find evidence in a household that there is narcotic use they have the option to leave the kit behind “There’s a lot of overdoses being reversed in the community” without medical emergency response and that may explain the lower than expected data of reported overdoses as well Businesses and residents in the area see first responders and law enforcement working hard to keep the Glenbrook Basin under control “Right here in the parking lot… Shooting dope and smoking dope and overdosing Co-Founder of Project HEART whose office is on the 500 block of Brunswick Road said A coalition called Know Overdose Nevada County is made up of substance use case managers The local campaign works to increase awareness about drug overdose risks and harm reduction strategies to help prevent overdoses and deaths Their goals are to keep people safer when using drugs and to connect people who use drugs to resources and information “If we’re seeing that there’s an increase in overdoses… we can send out messages either to the community or to a certain group of partners to make sure that they know that maybe there’s a stronger batch of fentanyl or other drugs in the community Maybe there’s a laced batch of methamphetamine in the community Maybe there’s laced pills that are in the community,” Guevin said and other hygiene aides are available through vending machines at various locations in Nevada County an approximately 7,300 square foot building located at 1103-1105 Sutton Way in Grass Valley was procured by Nevada County in 2022 as a place where people experiencing homelessness can go during the day to charge their phones and get help signing up for services such as CalFresh and Medicare The Center will be what is called a low barriers navigation center meaning a client’s pet may be welcomed including people with no income history people with active substance abuse or mental health issues or for those who simply need a place to dwell in ease Even if that means to have a safe space to smoke and rest according to Brendan Phillips the Housing Resource Manager within the Nevada County Health and Human Services Agency Construction and remodeling of the building has taken longer than expected “We’re hoping to be open in a few months,” Bell said there’s things that come up along the way.” the peer support groups are expected to be the key to the Commons Resource Center and what it can offer the unsheltered community Jon Wilson: ‘We’re in an incredibly strong position now’ Both companies were merged into Grass Valley Those acquisitions have made Grass Valley a powerhouse presence in the live TV production market and as the company has transitioned over the past few years to new leadership it’s also taken stock of its product portfolio and honed its approach to address a rapidly growing and changing marketplace Hernandez always indicated that his leadership at Grass would serve as a transition to new leadership and in late 2023 former president and COO of Telestream was appointed to lead the company as its new President and Chief Operating Officer and today was announced as the company’s new CEO Wilson is leading a team that includes CTO Ian Fletcher Content & Editing and Vincent Eade Regional Sales Director for Northern Europe 'A lot of difficult decisions needed to be made'In a recent interview with TV Tech Wilson talked about the company’s work to tie its hardware-based solutions routing and processing and camera technology “We're in an incredibly strong position now,” Wilson said referring to the company’s tech portfolio and financial status it was coming out of a major transformation." “When Louis bought the business in 2020 the business hadn't been fully integrated across many of the acquisitions and it needed new ownership horizons,” he added “A lot of difficult decisions needed to be made in terms of rationalizing the portfolio rationalizing the footprint and getting to a place where we had a business that was financially viable.” The professional video industry's #1 source for news It’s important to note that the transformation occurred during a pandemic which added a whole new layer of complexity “The pandemic exacerbated the challenge that Grass Valley needed to get through and overcome to get to the other side of that transformation,” Wilson said “Covid really made it even more difficult Our team dealt with millions of dollars that needed to be paid to secure those final components to get a finished product shipped out to a customer I've never seen that in my career and I hope we never have to experience that again.” Grass Valley’s financial health improved significantly in 2024 with a 25% increase in bookings and a 70% rise in camera sales The company says it has stabilized its supply chain reducing delayed shipments and improving lead times to 2-4 weeks It's core and we see it as central to the future of Grass Valley,” “Nearly every product across our portfolio is at normal lead times two to four weeks across nearly all of our portfolio,” Wilson said it's a competitive advantage for us now because of the financial health of the business we're actually able to anticipate customer demand build inventory in advance if and as we need to.” In early 2024, the company closed a $220 million financing deal with Morgan Stanley a key step in stabilizing the company’s balance sheet “It's allowed us to invest not just in our inventory and get our SLAs also back up to what our customers expect and what we've committed to them as well,” Wilson said “So it's just been a fundamental transformation of the business Powering Up with AMPPWhen it comes to transforming the company’s tech portfolio perhaps no other technology over the past five years has had more impact than AMPP (Agile Media Processing Platform) Grass Valley’s software platform designed to facilitate flexible and efficient media production workflows “AMPP has been central to our growth It's core and we see it as central to the future of Grass Valley,” Wilson said Comparing it to an operating system for media Wilson adds that “it's about the entire ecosystem of products that we've built at Grass Valley.” “AAMP is core to certain applications like play-out asset management and our frame-like product where we've taken traditional Grass Valley technology and stood that up in AAMP as standalone applications,” Wilson said adding that “Grass Valley is still going to lead the industry in camera technology switcher technology and in infrastructure products and we've been reinvesting across the entire portfolio “But what's driving a lot of the growth is customers see the broader strategy of what we've built in the Grass Valley Media Universe and having an on ramp whether they're ready to go to a cloud native architecture today the company will be located in the North Hall booth N506 of the Las Vegas Convention Center and will offer a refreshing new look and layout to fully demonstrate the integrated GVMU ecosystem that covers every stage of the production workflow Making its debut at NAB Show is the new LDX 180 camera which features the new Super35 Xenios imager that delivers stunning cinematic depth-of-field Featuring all of the hallmarks of the LDX Series ensuring artistic control across the lineup the LDX 180 blends cinematic depth with the speed and precision of live production to redefine how stories are told including the new LDX 110 with RF for wireless production offering direct AMPP contribution without ingest conversion The new Grass Valley booth will also offer a showcase of the full GVMU with products and solutions covering cameras and live production; networking and processing; news and media workflows; content management and editing; linear and event-based playout; and more The booth will also host members of the expanding GV Alliance which brings together companies from across the media and entertainment industries in an open digital community with the shared goal of simplifying production workflows What About AI?With artificial intelligence on the minds of many NAB Show visitors Wilson says the company is getting feedback from its customers and will only adopt AI when appropriate "I'm not ready to say AI is going to be central to our strategy going forward but it will be a core part of our strategy because increasingly it's top of mind for our customers and accelerating in the discussions that we're having with them," Wilson said "There's a number of different applications and we can go a lot of different directions but we need to be intelligent about how we leverage and deploy AI for our customers,” he added “And as we think about where they can benefit most other than it's going to be core to the strategy but needs to have practical applications for our customers." Tariff ImpactsWith its manufacturing base in Canada just outside of Montreal Wilson is well aware of the impact of tariffs Although President Trump has threatened Canada with tariffs primarily on automobiles Canada and Mexico were exempt from tariffs announced on April 2 largely due to the existing trade agreement between the countries (CUSMA) tariffs have been a frequent topic of conversation with customers in recent months (Note: this interview was done prior to Trump’s announcement) and that will require us to have to raise prices on selected products,” he said “I've already been having those conversations with customers proactively and I think what's most unfortunate—and I think you hear this across the board—ultimately it's just going to get pushed down to our customers in the end.” We're not implementing our normal annual price increases the company won’t make any quick moves based on the tariffs from President Trump who claims that they will result in a “Golden Age” of manufacturing for the U.S One such decision would be to move their manufacturing to the states “That's not a viable option for Grass Valley,” Wilson said we're committed to delivering the highest quality products in the industry and I'm not going to make a snap decision to try to assemble our products “We told our customers we're not implementing our normal annual price increases to mitigate the impact of the tariffs,” he said “And I wish we were in a position to not have to pass that on but I would expect across the industry—that we're all going to have to pass the impact of this on.” as Wilson has transitioned to leading the company full-time “This transition is the result of Louis having a tremendous amount of confidence in not just myself but the leadership team that he's put in place over the last couple years—that we've got the right team in place to take Grass Valley forward through the next phase,” Wilson said the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events The body of 63 year-old Patrick McCaffree of Grass Valley was found buried on a property off of the 12,000 block of Boundary Way in Grass Valley by Nevada County Sheriff's deputies Tuesday April 15 the department reported today Friday April 25 the Grass Valley Library will host Día de los Niños on Wednesday in its backyard celebrating youth literacy no matter what language the child uses in the home Should it rain—which is not expected—the 3:00 p.m Día de los Niños is celebrated as national holiday in Mexico The Grass Valley Branch of the Nevada County Library will host Día de los Niños Wednesday in an effort to introduce children of all languages to the written word all while recognizing that child may come from a home whose first language isn’t English “Dia is a nationally recognized initiative supporting the literacy of all children from all linguistic backgrounds,” said Aubree Burkholder The event will take place April 30 from 3:00 p.m in the backyard of the branch on Mill Street and will feature child-friendly entertainment from Tawnee Kendall of Music For Littles as will free books for kids preschool to age 12 though Burkholder said there is no set age limit Burkholder said that the Día de los Niños program is a commitment in engaging all members of a family into diverse books “The common goal for Día de los Niños for programming purposes is to celebrate children and connect them to the world through learning through books and libraries; to nurture cognitive and literacy development in ways that honor and embrace a child’s home language; to introduce families to commonly used resources that provide learning for all literacies and basically the premise of those is to recognize and respect heritage and culture,” Burkholder said Burkholder included that the book giveaways will be plentiful and there will be plenty of space for little ones to have fun and be reminded of the powerful connection that can be made with reading from an early age Día de los Niños is celebrated as a national holiday in Mexico but has caught on with many in the United States “Our wonderful Youth Librarian Emily Phillips is putting together this event,” Burkholder said “She has some really wonderful rosters of giveaways Burkholder added: “(Día de los Niños) is just a way to celebrate literacy for young kiddos so hopefully that lifelong literacy will continue.” To contact Staff Writer Jennifer Nobles, email jnobles@theunion.com GV’s Maverik can now be directly controlled by Ross Overdrive MONTREAL—Two long-time competitors in the TV production market have announced a collaboration that allows integration of two of its platforms This collaboration enhances flexibility for broadcasters enabling seamless interoperability between two industry-leading production technologies for studio production Grass Valley and Ross Video have expanded OverDrive’s capabilities to include the Maverik X Production Switcher reinforcing both companies’ commitment to open and adaptable production workflows Ross Video continues to expand OverDrive’s compatibility with a wide range of third-party devices — enabling customers to utilize the production tools that work best for them “Media organizations today demand the freedom to build systems that match their unique workflows by integrating the best solutions from across the industry,” said Adam Marshall “With OverDrive support now available for Maverik X media organizations can modernize their technology infrastructure while maintaining the familiar OverDrive user experience—minimizing disruption for operators while leveraging AMPP’s advanced processing technology for greater agility and flexibility in hybrid deployments.” “AMPP OS was designed from the ground up as an open platform built to enable seamless integration with best-in-class solutions across the industry,” Marshall continued “The growing adoption of the GV Technology Alliance is a testament to this commitment We’re excited to see industry-leading automation tools like Ross Video’s OverDrive now providing direct control over AMPP OS-based solutions like Maverik X bidirectional collaboration underscores our mission to deliver unmatched choice and flexibility for customers.” Ross Video’s OverDrive powers thousands of hours of live production every day trusted by leading broadcasters around the globe for its tight newsroom integration Now compatible with over 220 third-party devices OverDrive gives producers and TDs the confidence to execute fast-paced shows with precision and consistency “Automation is no longer just a nice-to-have — it’s essential to producing more with less and doing it reliably under pressure,” said Jeff Moore Executive Vice President and Chief Marketing Officer “We’re pleased to see this integration with Maverik X further expanding OverDrive’s reach within today’s dynamic This collaboration between Grass Valley and Ross Video marks a significant step toward broader interoperability adding that they are committed to further expanding OverDrive control across additional AMPP-powered solutions in the future By SVG Staff Tuesday, March 18, 2025 - 11:23 am Print This Story Grass Valley is set to make a statement at NAB Show 2025 with a reimagined booth presence that showcases how the company is setting the pace for industry transformation through the GV Media Universe (GVMU) will offer a refreshing new look and layout to fully demonstrate the integrated GVMU ecosystem that covers every stage of the production workflow From the power of the AMPP platform to the renowned LDX 100 Series camera fleet Grass Valley will be showcasing the full suite of pioneering tools driving the new media revolution “The dawn of a new age of media production is here and we’re looking forward to meeting with customers and partners at our booth to demonstrate how the GV Media Universe is revolutionizing the production landscape for media companies around the world,” explains Grass Valley President and Chief Operating Officer “Our industry is in a pivotal moment with many complex challenges facing media businesses as they transition to a new way of operating while continuing to deliver great stories and drive down technology costs to a more sustainable long-term model This is where the GVMU is changing the game for organizations of all sizes and we’re excited to share how we’re leading the media revolution at NAB Show this year.” At the heart of the GVMU is the AMPP platform: the operating system for media production and powering high-performance workflows across live production with average usage eclipsing 11 million hours per month AMPP’s success is the foundation for the company’s wider growth story having achieved impressive organic growth of more than 25% in 2024 and significant industry recognition through various awards and patents “Grass Valley’s transformation has been driven by record investments in technology and people,” says Executive Chairman and CEO we will be demonstrating how our focus on organic growth and true innovation with the GVMU is enabling a new era of agile cost-effective production and delivery for media businesses everywhere We’re proud to be setting the pace for industry transformation and look forward to sharing significant new developments with our partners and customers.” The new Grass Valley booth will offer a showcase of the full GVMU with products and solutions covering cameras and live production; networking and processing; news and media workflows; content management and editing; linear and event-based playout; and much more the Grass Valley leadership team will be taking part in the GV Forum 2025 at the Renaissance Hotel Las Vegas on Saturday April 5 from 8am the event includes executive panel discussions exclusive industry research on behalf of GVx from Caretta Research and AMPP technology demonstration sessions SVP Media Engineering & Global Distribution NAB Show 2025 will also see the launch of a brand new book from Grass Valley Chairman and CEO Digital Tsunamiexplores the massive digital shifts shaping the media and entertainment industry offering critical insights for businesses navigating this complex and ever-evolving landscape “The world is riding the crest of a digital wave that is transforming every aspect of our lives,” says Hernandez Jr Grass Valley is leading the media revolution enabling media organizations to thrive in this bold new age of media production and be a part of the revolution shaping the future of media Already have a login? Log in here to manage your newsletter preferences please have patience while we stay live during this process Terms of Service Privacy Policy Subscribe to our mailing list to get a weekly local news recap in your Inbox We use cookies to provide you with a great experience and to help our website run effectively Lowell Edward Smith of Grass Valley had a passion for photography and captured some amazing photos such as this one that highlights our Milky Way Galaxy in the standing shadow of this Aermotor windmill and pump and cherished member of the Sherman County community Lowell grew up on the family farm east of Grass Valley with his parents and brother This established deep roots in the community; making many life-long friends through elementary and high school where he graduated with a degree in Agricultural Production he eventually returned to his family’s farm in 1975 where he dedicated himself to the family business and raising a family with his wife He cherished spending time with his family especially trips to the Oregon Coast and camping excursions in the Cascade Mountains Lowell was deeply involved in his community from coaching Little League Baseball to serving on the School Board and later the Sherman County Library Board One of Lowell’s favorite pastimes was taking photos of the beautiful landscapes around him He shared this passion as an active participant in the local photography club joining in many field trips and sharing tips with his fellow ‘togs Lowell was preceded in death by his wife of 30 years Myrle Edward in May 2016 and his mother Emma Jean in February 2022 Lowell will be deeply missed by his family We invite you to join us for a Celebration of Life to honor Lowell Smith on Saturday April 26th at 12pm at the 4-H/Home Economics Building Sherman County Fairgrounds; 66147 Lone Rock Road please bring a dish to share as we gather to remember and celebrate Lowell’s life donations can be made in memory of Lowell to either the Sherman County Historical Museum or the Sherman County Education Foundation - two charitable organizations deeply meaningful to Lowell and his family Libby and Powell Funeral Home is here to assist with caring for you and those you love most We are dedicated to guiding you through difficult circumstances and decisions We can help ensure that your final wishes or the wishes of your loved ones are met with our wide variety of options that can be custom tailored to meet specific needs Contact us today and we will help guide you through your closure Get local news updates from the Mid-Columbia region in your inbox Columbia Community Connection was established in 2020 as a local honest and digital news source providing meaningful stories and articles CCC News’ primary goal is to inform and elevate all the residents and businesses of the Mid-Columbia Region Contact us: News@columbiacommunityconnection.com - Tel: (541) 980 - 2756 Powered by Immense Imagery Columbia Community Connection409 Lincoln St,The Dalles Privacy Policy Terms of Service to Decode New Book "Digital Tsunami" at Exclusive NAB Las Vegas Leadership Forum a non-profit organization dedicated to supporting underprivileged children announced a strategic three-year partnership with the NAB Leadership Foundation (NABLF) and Grass Valley a leading technology provider for the live media and entertainment industry market to create educational and leadership opportunities in the media technology sector The collaboration will focus on expanding access to broadcasting and media technology careers for underrepresented students through comprehensive education and mentorship programs FABF will fund new Technology Apprenticeship Program (TAP) scholarships for 2025-2027 creating fellowships for qualified students from diverse backgrounds These fellowships provide recipients with valuable hands-on experience and mentorship in the broadcasting and media technology fields All attendees will receive copies of the book with a signing event scheduled on-site following Hernandez's presentation at 10:00 am "For A Bright Future Foundation is dedicated to creating pathways to success for underrepresented youth and this partnership with the NAB Leadership Foundation represents a significant advancement of that mission," said Louis Hernandez Jr "The media technology sector offers tremendous opportunities for innovation and growth but many talented young people lack the access and resources to pursue these careers By combining our expertise with NABLF's industry connections we're building bridges enabling diverse students to thrive in this dynamic field while bringing fresh perspectives to the industry." The collaboration leverages FABF's expertise in providing cutting-edge technology programs to high school students and NABLF focuses on attracting talented individuals to broadcasting careers The partnership will initially target key markets in New York developing comprehensive career pathways that bridge high school and higher education in the media technology sector TAP students will have the opportunity to visit the Grass Valley exhibit space at the NAB Show to learn firsthand how cutting-edge technology supports broadcasters FABF and NABLF will also work together to explore additional funding resources to support ongoing initiatives and broaden program access for communities in need "We believe every child deserves equal access to opportunities that can transform their lives," says Gina Rogoto "This partnership embodies that principle by creating sustainable pathways to meaningful careers in an industry that continues to evolve at an unprecedented pace." Contact:Gina Rogoto, SVP, Operations and ProgramsFor A Bright FutureEmail: [email protected] and major investor of Black Dragon Capital His focus and passion are to advance technology initiatives enabling active collaboration and connection between individuals  He searches for disruptive technology that strengthens economic stability within communities with a strong emphasis on impact investing and outstanding returns and advisor to global organizations around the world Hernandez has created unique programs in multiple geographies that actively support the equal access of underprivileged and underrepresented children to healthcare He has been on numerous not-for-profit and hospital boards of directors aligned with the interests of his foundation Hernandez is a prolific author with several published works His bibliography includes Too Small to Fail (2010) SOURCE Louis Hernandez Jr.'s Foundation For A Bright Future Louis Hernandez Jr.'s Foundation For A Bright Future ("For A Bright Future," "FABF") a non-profit organization dedicated to supporting.. Education Health Care & Hospitals Broadcast Tech Computer & Electronics Do not sell or share my personal information: New chief Jon Wilson shares vision for company’s future at NAB Show event Wilson has been with Grass Valley since 2023 serving as president and chief operating officer As Wilson received the key to the Grass Valley Media Universe from Hernandez he shared his vision for its future: focusing on the customer experience and creating solutions that span the entirety of the company announced the launch of several products to help Wilson achieve his goal of increasing the company’s connective ecosystem of hardware “With the introduction of the 180 … you have the creative freedom with our 100 Series product form to pick and choose the right camera for any shot, any emotion, across the entire portfolio with the same speed and ease,” Marshall said. Live production was again emphasized with the smallest production switcher available, the new K-Frame VXP, a 5-rack-unit switcher that includes a 48 x 24 native UHD, IP and SDI I/O in a single form factor. In line with Grass Valley’s goal of connectivity, the VXP uses the same I/O as the rest of the range of switchers, so users can scale up or down based on production needs. The professional video industry's #1 source for news, trends and product and tech information. Sign up below. Alyson Trager is an editor at SmartBrief