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Barbara Wixom’s research has explored how organizations generate business value from data assets
lab experiments and in-depth case studies; five of her cases have placed in the Society for Information Management Paper Awards competition
publishing in such journals as Information Systems Research; MIT Sloan Management Review; MIS Quarterly; and MIS Quarterly Executive
She regularly presents her work to academic and business audiences around the world
Barb joined MIT Sloan in June 2013 to serve as a Principal Research Scientist at the Center for Information Systems Research (CISR). She leads the MIT CISR Data Research Advisory Board
comprised of one hundred data and analytics executives from CISR organizations
and participates in data research activities in ways that influence findings and insights at MIT CISR and help advance the field of data analytics
Barb is an International Expert Panel Member for The Centre for Information Resilience (CIRES)
an Australian Research Council (ARC) Industrial Transformation Training Centre
She is a coauthor of published research with Australian collaborators at the University of Queensland and the University of Melbourne
and an external examiner for Australian doctoral work
Barb authored her new book Data is Everybody’s Business (MIT Press
September 2023) to inspire workers across organizations to engage in data monetization
and underrepresented populations to learn about data and pursue data-related careers
Companies need a plan for when employees use unapproved
publicly accessible generative artificial intelligence tools for work-related tasks
Top-performing companies invest in CEO-level data leadership
using data to improve the financial health of the organization became a must."
The mission of the MIT Sloan School of Management is to develop principled
innovative leaders who improve the world and to generate ideas that advance management practice
Automotive supplier Tribar Technologies will lay off 188 workers as it closes its Wixom plant following the company's sale and consolidation
the company informed employees there will be a mass layoff June 8 due to the closing of Adept Plastic Finishing
29883 Beck Road and 48668 Alpha Drive in Wixom
which added that employees were not entitled to any job bumping rights
A separate letter submitted to the Michigan Department of Labor & Economic Opportunity on April 10 notes that Tribar Technologies was sold and the purchasing company chose to consolidate Tribar operations at its Howell location
"The Wixom MI site will be ramped down over the next 60 days," the letter read
"The buyer will be interviewing Tribar both hourly and salaried employees for employment opportunities."
Tribar Technologies came under fire in 2022 when the Michigan Department of Environment, Great Lakes and Energy said the company had released "several thousand gallons of a liquid containing 5% hexavalent chromium into the sewer system" that goes to the Wixom Wastewater Treatment Plant and eventually discharges into the Huron River
a compound used in electroplating and other manufacturing processes
is a potent carcinogen that poses health risks if ingested
(WXYZ) — The city of Wixom is in the process of expanding its downtown social district
The Downtown Development Authority said it expects to break ground on the West End Commons project in about one year
Across the street from the site sits Drafting Table Brewing Company
Brendan Estes was visiting the brewery with friends
The lifelong Wixom resident was pleased to learn the quarter acre of undeveloped green space
will soon be another place they can go to hang out
“I was really happy to hear about it because I love the Thursday Nights in the Park down the street
and I think having another area to make this entire downtown area a bit more walkable would be great," Estes told 7 News Detroit
executive director of the Wixom Downtown Development Authority
said the $1.2 million project is three years in the making and has made it through the planning stage
“We have a dedicated entertainment stage that is fully covered
they won’t get wet in the elements," she said
the biggest seating plaza nearest to the stage will have a fire place feature."
She said there will also be a permanent public bathroom
Rzeznik is the owner of Drafting Table Brewing Company
The business is celebrating nine years in business this week
Having seen various changes along Pontiac Trail in that time
Rzeznik said the development is another positive in an economy that demands flexibility from small businesses
“It’ll bring out people from the area that potentially have not heard of us and us being right across the street
it’s just more exposure," he told 7 News Detroit
Wixom Assistant City Manager Drew Benson said it’s part of Wixom’s 30-year vision
“We’ve had a lot of really nice development
we’re kind of catching up with these kind of pocket parks
smaller gathering spaces we think will really incentivize the private entity to help us finish the vision for downtown," he explained
Benson said that includes more retail and commercial space
Cloutier said the next step for the project is for the city to issue an RFP
which is when the bidding process is opened to contractors who are interested in taking on the project
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passed away suddenly at his cabin in Colville
He graduated from Davis High School and went on to get his Bachelor’s Degree from Weber State University
Gregg joined the United States Army as a photographer and saw the world
After the military Gregg met the love of his life Becky and raised 4 children together
His passion for photography led him to be a civilian photographer Hill Air Force Base where he worked until his retirement and also his photography business that he ran for many years beyond that
He had a passion for the outdoors that he shared with his children even into their adulthood
who spent plenty of time hunting and fishing together
He had a passion for motorcycles that he shared with his son
He had a love for teaching that he shared with his wife
who taught school until her passing and Gregg himself taught school for a number of years until his passing
He loved his music and learned to play the guitar and enjoyed playing for everyone he was around
Gregg’s biggest dream was to be a cowboy
He purchased land in Eastern Washington and with the help of his daughter Courtney
They turned it into his own ranch sanctuary with their blood
and raised their animals right up to his passing
This was one of Gregg’s happiest times because right alongside his family
Gregg affected so many people and taught countless life lessons to them
He was loved and cherished by many and had the kindest heart and used that heart to help anyone
He would give you the shirt off his back if he thought needed it
His smile and jokes will be burned into the memories of us all
Gregg was preceded in death by his soulmate
He is survived by his children Joel Wixom of Ogden
Courtney Wixom and her husband Justin of Colville
His 2 great-grandchildren Symphony and Kadence
Gregg left behind the greatest of Legacies that anyone who was touched by his life will remember for the rest of theirs
Thank you for making all of us who we are today
You go be with mom and rest easy because we will be ok
Funeral services will be held Saturday January 11
Family and friends may visit Friday January 10 from 6 to 8 p.m
Interment will be held Thursday January 16
at Lindquist’s Memorial Park at Layton
The funeral service will be live-streamed and may be viewed by scrolling to the bottom of Gregg’s obituary page at www.lindquistmortuary.com
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Designation facilitates private investment
improves economic development opportunities
the Michigan Economic Development Corporation (MEDC) announced today
“Our mission at MEDC is to support Michigan’s strong economic momentum and empower communities to establish a strong planning
zoning and economic development foundation,” said MEDC Chief Place Officer Michele Wildman
“The City of Wixom is well-positioned to continue to implement their vision for the future and further improve the quality of life for its residents
We look forward to building upon our relationship with the City of Wixom and supporting local economic development efforts.”As an RRC participant
the City of Wixom received a comprehensive assessment that measured current community and economic development practices compared to RRC best practice standards
Communities leverage the RRC toolkit to integrate transparency
and efficiency into local economic development practices
Certification is a compelling indicator that a community has removed development barriers and streamlined processes to be more competitive and attractive for investment
“I think I speak for our whole City Council when I say that we sincerely appreciate this designation from the MEDC and the support that comes with it – a lot of hard work has gone into this with our outstanding Board & Commission members
as well as our staff and consultants,” said Wixom Mayor Patrick Beagle
“We have some big plans here in Wixom
connecting our sidewalks and safety path network
and growing our already world-class business community
We know that the processes put in place through the RRC program will signal our readiness for the types of investments we need to become the Wixom we know that we can be.”
Wixom will have access to new tools to implement its community development goals as well as ongoing support and technical assistance from the Redevelopment Ready Communities team
Annual check-ins and updates will help ensure the City continues implementing the best practices over time
Certification is active for five years before needing to be renewed
“Wixom has experienced tremendous growth over the last few decades
and with the process and lessons learned via the RRC process
we feel well-positioned for the next few decades of continued
Assistant City Manager and Director of Economic Development for the City of Wixom
“We could not have achieved this designation without the technical support from our partners with the MEDC and the RRC toolkit they have assembled
We appreciate everything they have done to support our community vision and look forward to many more years of partnership.”
About Michigan Economic Development Corporation (MEDC)
Another Metro Detroit community has rejected a bid by Sheetz to open a gas station/convenience store
the Wixom Planning Commission voted 6-0 against the Pennsylvania-based chain's request to move into a former Rite Aid location at 47300 Pontiac Trail
Sheetz was seeking site plan approval to build a 6,132-square-foot 24/7 gas station and made-to-order restaurant at the north side of Pontiac Trail east of Beck Road
The property is zoned B-2 Community Business
which was a key factor in the planning commission's decision
assistant city manager and director of economic development for the City of Wixom
"The planning commission voted to deny primarily because they didn't feel that the use fit with they city's master plan and intent for the B2 Community Business Zoning District," Benson said
"There are three existing gas stations on three of the other corners
I think that was a key factor for them is the diversity of businesses in the area ..
they didn't feel the proposed use fit that."
In a statement emailed by spokesperson Nick Ruffner
Sheetz said opposition from existing gas station/convenience store operators was behind the rejection from Wixom
last night's decision reflects the influence of competing convenience groups and gas station owners determined to protect their monopolistic hold on the market," the statement said
"This vote is a minor setback in the strong momentum we’ve built
Our Romulus store has seen overwhelming support
and over a dozen locations are approved across the region."
Since opening its first Michigan location in Romulus in August
the company has faced resistance to its expansion plans from numerous Metro Detroit communities
In January, Livonia City Council voted down a zoning change request from Sheetz for a site at Eight Mile and Newburgh Road and Farmington Hills City Council rejected plans by the company to locate at 12 Mile and Middlebelt Road in the Oakland County city
However, the Sheetz has continued aggressive expansion into Metro Detroit, saying last month it planned locations in Macomb Township, Warren, Novi and on Grand River Avenue in Farmington Hills. Altogether
Sheetz has said it plans to open 50 to 60 Michigan locations in the next five years
God called home one of his sweetest angels
Trynitie Zion Wixom lost her battle with Lupus
From that day Trynitie made an impact on this world that she never knew or could understand
She was raised in the Davis and Weber County areas of Utah and attended school at Whitesides Elementary
Roy High School and Bonneville High School
Trynitie began working for Noodles and Company at the age of 16 but was not able to maintain that after being diagnosed with Lupus
She couldn’t stand not working so she went to work for Dollar Tree
and most recently for PPS Probation where she was a lab technician for over 2 years until she passed
and her spirit ignited something in every person she encountered
Although she didn’t have any children of her own
she was very motherly to all kids younger than her and definitely had the instinct
When Trynitie received her service dog Lola it lit up her world and that became the child she never had
She took care of her and mothered her as good as any human being could to their own child
Trynitie enjoyed many things and always made the best of life
She loved crafting with her mother and spending time learning new ways to create with her
She loved sleepovers with her little sister Riley
hanging out with her brother Trevon and sister Bailey
talking on the phone with her brother Kristopher
and spending time with her big sister and hero Karlie
Although she only got to see them a few short times she adored her niece and nephew Symphony and Kadence
Trynitie loved music and often turned the music up so loud and sang so loud that it was a wonder the neighbors didn’t complain but she always loved it
Trynitie loved cars and thought she was so cool that she got to drive a convertible mustang around wherever she went or her stepdad Joes big jacked up truck and she always watched us work on our vehicles so that she could learn
Trynitie loved being a member of ABATE of Utah
Not only did she get to bond with dad over something he was passionate about
but she also developed her own passion for ABATE and its members
especially her Chelle belle who she had an unbreakable bond with
She really started to come out of her shell within her time there
She was looking forward to getting her own bike and riding one day
Trynitie was a fighter and a warrior
She was raised to be a tough kid and never let her condition control her
She was always happy and outgoing despite it
As tough as she was and no matter how little she let on that she was suffering
Her heart was so big for people that she was always worried about and putting others over herself even while she was suffering the most
Trynitie’s spirit will remain with us in our hearts and souls forever and be greatly missed
There will never be another one like her and for everyone
Be at peace and finally rest in the heavens
Trynitie is survived by her dad Chad Wixom of Ogden Utah
her mom and stepdad Jennifer and Joe Wood of Layton Utah
She was preceded in death by her big brother Braiden
The family respectfully wishes that in lieu of flowers
please make a donation to any Lupus research charity or foundation in her honor
Lupus research was a cause Trynitie deeply cared about so let’s help others who suffer from this horrible disease
Funeral services will be held Saturday February 15
Family and friends may visit Friday February 14 from 6 to 8 p.m
The funeral service will be live-streamed and may be viewed by scrolling to the bottom of Trynite's obituary page at www.lindquistmortuary.com
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Our spring 2025 issue focuses on innovation
building a learning culture collaborating on climate initiatives
Three artificial intelligence researchers talk about the ways organizations capture value from AI
principal research scientist at MIT’s Center for Information Systems Research (CISR)
draws on 30 years of research in this bonus episode of the Me
She believes data monetization is the key to enterprise success with AI and breaks down why
With hosts Sam Ransbotham and Shervin Khodabandeh
Barb details case examples to highlight best practices for AI implementation and how to measure value
as well as how data governance and ethics play a critical role in successful AI projects
They also talk about what companies get wrong and the challenges and rewards of AI research
Barbara Wixom is a principal research scientist at the MIT Center for Information Systems Research (CISR). Her academic research explores how organizations generate business value from data assets. She is the author of the award-winning book, Data Is Everybody’s Business: The Fundamentals of Data Monetization
which she wrote to inspire workers to engage in data monetization
If you’re enjoying the Me, Myself, and AI podcast, continue the conversation with us on LinkedIn. Join the AI for Leaders group today
Subscribe to Me, Myself, and AI on Apple Podcasts or Spotify
Shervin Khodabandeh: What’s the most important way to measure the impact of AI on an organization’s success
One AI researcher shares her opinion on today’s episode
a podcast on artificial intelligence in business
we introduce you to someone innovating with AI
I’m also the AI and business strategy guest editor at MIT Sloan Management Review
Shervin Khodabandeh: And I’m Shervin Khodabandeh
senior partner with BCG and one of the leaders of our AI business
MIT SMR and BCG have been researching and publishing on AI since 2017
interviewing hundreds of practitioners and surveying thousands of companies on what it takes to build and to deploy and scale AI capabilities
and really transform the way organizations operate
Shervin and I are talking today with Barb Wixom
She’s a principal research scientist at MIT’s Center for Information Systems Research
Barb has been leading research on technology topics at CISR since 2013 and has new research on the use of data and AI in business
Shervin and I have both been researching similar topics for years as well now
and we feel like Barb is a kindred spirit in that respect
So we’re hoping to talk about some of our shared experiences and perhaps get a little bit nerdy researching about AI in general
complex topic that is kind of hard to understand well
Barb is one of my favorite people in academia
why did I even qualify that with “in academia”
I should have [said] Barb is one of my favorite people
And thank you for such a kind introduction
with you giving our listeners a better idea of what your role at CISR is
CISR just celebrated its 50th anniversary at MIT
[Michael] Scott Morton came out of a Harvard Ph.D
He has the honor of having the very first doctoral dissertation in the area of decision support
he told a really funny story where he pitched
the idea of taking data out of a system and using it for management information
He was trying to optimize laundry machines at the time
His adviser said that was the stupidest thing he had ever heard: Why would we ever waste computing power using data from systems in order to inform decision-making
and literally started the field of decision support
and he started the Center for IS Research in 1974
and large organizations were struggling with managing tech and succeeding in tech
And so CISR was established to help leaders succeed
We still help leaders succeed with technology
and my role is to help specifically with data
and we can talk about how I see the two of those animals
how does your role specifically work on helping leaders succeed
I’d imagine it’s through research and maybe coaching
Barb Wixom: I have a book called Data Is Everybody’s Business that came out in the fall of 2023
The book was a synthesis of literally 30 years of my research
I started researching in the space of data warehousing
which back then also included advanced analytics
What we found today is there’s such a pervasive need across an organization — everybody from a front-line worker all the way up to a board member — to understand how to think about data and AI in productive ways
what I’ve been recently doing is a lot of work to inform how AI fits into data
Because — and we can debate this — I passionately believe that AI is not something you should pursue outside the context of data monetization
I know we’re going to have to pause and define this first
because there are too many listeners out there thinking
Isn’t that selling people data in creepy ways?”
that is not how I believe we should be thinking about data monetization
Data monetization is when you start with data as an organizational resource
and you end up with money and economic resources
and there’s a conversion that happens in the organization
AI is a technology that helps in that conversion process
AI can be used to turn data into data assets to be used to derive insight
That’s what the mechanism is to ultimately turn into financial value
action is enabled by AI in terms of automation or decisioning processes
what I care about is getting to realized value for an organization: data monetization
Shervin Khodabandeh: Now, you talked about [how] people should not be pursuing AI outside of data monetization, which stated differently is AI should be tied to significant value. This is also the focus of our work
if you randomly pursue these shiny objects without a strong tie to business and strategic value
if your AI efforts are not tied to your business strategy or your corporate strategy or how you are getting more efficiency or revenue or growth
when they first were getting really hard into AI
they did a lot of cocreation social good work
What that actually did was helped attract talent into the incumbent BBVA bank
talent who wouldn’t otherwise have gotten involved with the traditional banking mindset type of organization
So there are absolutely occasions where selectively you would participate in AI projects for reasons like that
but the bulk of your portfolio of investments needs to be somehow attached to metrics that you would see on an income statement
Shervin Khodabandeh: What does your research inform us about that
We’ve seen a big variability in companies across sectors [in] their ability to get meaningful value from AI
it’s orders of magnitude difference depending on how well it’s tied to their strategy
how well they’ve changed the nature of work
What are some of the nuggets from your research in this aspect
Barb Wixom: I’m the advocate for success. The research that I lead is both foundational as well as edgy
what are the timeless foundations we need to be building
What are the capabilities that are absolutely required
How do we design our organizations and connect people to establish the data democracies that are necessary for creating
And how do we select and prioritize the right data monetization initiatives to make sure that we are making the right choices
because I’ve been following those topics for so long
one of the five capabilities that you need is to have your governance and your oversight
You could be doing great with data science
but if you don’t have the proper oversight
we started getting questions from the leaders with whom I work very closely about data creepiness
“I was just told by my [executive committee] that I’m not supposed to be creepy
How do I manage data creepiness?” All of a sudden we realized that our current thinking about that data governance capability had to expand to not just include legal and regulatory oversight but also values across the organization and its stakeholders as well as ethical concerns
That’s what I would consider things that shift your mind
A good example here would be GenAI [generative AI]
All of a sudden we’re trekking along and we’re following AI projects
and they’re the traditional machine learning and natural language processing and predictive kinds of technologies
And we really think we have our handle on how these projects evolve and what it takes and what the evolution and maturity look like for organizations
As we were following all of their AI initiatives
all of a sudden everybody was just realizing that the current playbook didn’t work anymore when it came to GenAI
one of the latest insights that came out of the research on GenAI is the importance of distinguishing what we call GenAI tools from solutions
what that means is when we are rolling out a universal tool — GenAI — to the masses across an organization
we need to be managing that like we would manage a personal productivity kind of tool
these are … initiatives like we’ve always been managing
where we’re investing in some kind of solution to help a part of the business but GenAI is underlying it
traditional kind of investment process and development process
Sam Ransbotham: That makes a lot of sense because if you go the other direction, you get very tool-happy. We’ve all seen this rush toward, “GenAI exists. Everybody knows about it. Let’s use it for everything.” Your second approach is certainly more strategy-oriented. And it ties to what Shervin and I have found in our last research report
that people were seemingly getting on top of their strategy for how they’re going to incorporate AI into their business strategy
That went from 30% to 40% saying that they knew what they were doing to 50%
to going back to 30% and 40% once GenAI came out
This introduction of a new tool causes some rethinking of processes
I want to go back to your points about monetization, though, and maybe push back a little bit on that. Is everything about money? I mean, some of the things that Shervin and I have been looking at are trying to find outcomes other than money
doesn’t that lead us toward this myopic improvement of incremental edge cases with doing the same thing faster but maybe it’s not the right thing
I distinguish value creation from value realization
So just because I say it’s all about money
that does not mean we need to be going after just financial benefits in our initiatives
I would hope that we can list myriad value creation outcomes for our use cases that would range from happier employees
Social good — we can start [with] sustainability
the reason why money is important is that if you’re going to set up a use case that sustains economically over time
There has to be some improvement to the financial health
Sam Ransbotham: Shervin likes anybody that counters me
Shervin Khodabandeh: Sometimes there is a utopian view of the world
irrespective of how good or evil something is
And you could say for no other value than just to measure the impact
Sam Ransbotham: I guess you gave an example of a way that an organization didn’t do things well
I think the problem is that in order to establish measurement
to make continued investments where you are building up organizational learning and ability
all of that requires really strong leadership and really strong management
What I can say is that when something matters enough
“We can’t measure the data analytics impact to the income statement when we make this work change.” And my response is
I’ve seen it a million times in all different ways.”
obviously your organizational context matters
What’s the appetite for the rigor and the kind of measurement that needs to happen
There’s a lot of factors that inform how well you can do it
I think most organizations don’t have the commitment
to do what they really need to in order to establish the right capabilities and invest in the right practices for success
Sam Ransbotham: I want to push on the other end of that
You mentioned the things that the winners are doing
What [is happening on] the other end of the spectrum
Barb Wixom: They’re screwing up the basics
which is why I have some of these basics in the book
the data insight action value creation/value realization process
They screw up by just focusing on one or two components of that and not following all the way through
So one thing I don’t write about is all of the failures I have sadly observed
Let’s just show people the dream of what can be
it’s this assumption by the organization that the rest of that process is going to happen
I’m [in] an organization where I work so hard in my IT group to create great data and then to produce insights maybe in the form of dashboards with all kinds of visualizations
and then I assume and just figure that the users out there are going to take those insights
and they’re going to do something with them
but if someone can really sit down and trace all the way through to money
then that’s half the battle for getting it right
And I’d say the ones who aren’t succeeding are the ones who are ignoring that they themselves have to manage that process
but it’s hard because often what happens is finding the insight itself is challenging
as you’re saying — and we agree — it’s not enough
That often requires changing massively how things are being done
What are you seeing in terms of the actual change in the trenches that’s required to make this happen
you’re not going to have the financial benefit without change
the action means change because you’re comparing a “what was” versus “what is” or “what will be,” right
And it’s that change that creates the value
What we discovered was it was this shift of all of a sudden putting AI models
machine learning — where there was some autonomy going on — into production environments
So there was much more of this interest in incorporating AI models into operations running core
This was really shaking things up in terms of “How do we do this effectively?” So at the time we identified 52 projects that had been put into production
and the first thing that made us really rethink what was happening when it came to AI is we were trying to figure out how to measure the success of these projects
it wasn’t about more adoption because these initiatives were about reducing the incorporation of people in processes
and then we noticed that there were these three phases of learning that each one had to go through
… Everyone at the time also was talking about scaling
we don’t mean scaling in terms of number of seats anymore
This that these companies went through was what we called scaling up
And all that was figuring out how you take a machine learning-based project and make it deployable
it required a sixth capability beyond my data monetization’s five core capabilities
We define AI explanation as a capability where you can do bias remediation
Then the next phase seemed to be this ability to recontextualize models
We did a large-scale case on Cemex where you would learn how to use AI in order to optimize a plant when we have plants all around the world and in different markets
How do you then recontextualize to all these different geographies and such so that you can have the effectiveness of models
Then finally you had this tipping point where organizations got to a point where they were literally being driven algorithmically
Core business processes and pervasive ways were being enabled out of these zero-touch processing kinds of situations
Organizations could industrialize in ways where they were using models across the board
made us realize as researchers that now with AI this really is different
We have to be thinking about how the nature of our organizations [is] actually being reshaped
Shervin Khodabandeh: And GenAI is making this even stranger than before
It’s interesting because we’re noticing the same patterns
a machine learning project that traditionally would take one to three years
with GenAI we’re seeing one to three months
Shervin Khodabandeh: I think that’s an interesting point and resonates quite a lot with me
you know I’ve been doing AI for maybe 20-some years
The earlier days — to put it into terms of the cycle for value
for scaling that you just talked about — the clunky part was recontextualization
getting it from insights to value creation
sort of the last few steps of value realization
and we’ve all been talking about humans and AI working together and different ways of working with AI and the roles humans will play and the roles AI will play
but it was very hard to do because you needed super users to work with these machine learning and deep learning models or optimization models
in addition to the coolness factor and the productivity gains and all those other things that you two just talked about
[It] removes a lot of that clunkiness from humans and AI working together
That’s probably why you’re seeing these cycle times be much faster
The end user doesn’t have to be technical to now interface with AI
So if you think back to the five data monetization capabilities and the fact that
what in a lot of cases has happened is GenAI
[the tools will] start playing at that advanced level but yet they’re really
at the level of dashboarding and acceptable data use and governance — so you have oversight risks
So we have these huge gaps right now in organizations
but we have to make sure that their training and literacy are just as easy for them to consume because we’re going to have to upscale them quickly
Shervin Khodabandeh: The beta has gotten a lot larger
and the chance of catastrophic failure — because you see this sort of tool that is seemingly quite smart without having the foundations
and it can get you in trouble — is a lot larger than before
for the winning companies that have invested in the last two decades in a lot of these foundational capabilities and data governance and MLOps and human-in-the-loop capabilities
are actually winning and getting a lot of value
but also the gap between the winners and losers is accelerating at a larger pace
because it sort of moves us to much more of a monopolistic situation in many sectors
to kind of address Sam’s cynicism and give a little bit of hope
Barb Wixom: None of this has to be so hard if we just remember this simple concept
if you know you need these five capabilities
you need AI explanation when it comes to AI
then when we’re talking about things like human-in-the-loop
We do human-in-the-loop because that helps with our AI explanation capability
We need to really invest in our data because that’s going to go into our data management capability and data platform capability to create the assets we need and such
So when we have a vocabulary and we have some frameworks
But you’re right; GenAI is shaking things up
Sam Ransbotham: I want to take advantage of what you said there just a second ago and put Shervin on the spot
We all three try to study what’s going on in organizations and study what’s happening with AI and you mentioned it was hard
Shervin Khodabandeh: What’s hard about studying it
What’s hard about knowing what’s happening with [artificial intelligence]
Shervin Khodabandeh: In addition to working with you
[you’re] working with a set of companies inside out for a while
You are at a different level of insight and understanding of what’s going on
It’s still maybe not statistically significant because you don’t have thousands of data points
I think there you really see what’s going on
I think when you are talking about scaling this kind of research to thousands of companies across sectors
ultimately a lot of this is self-reported by executives at different levels of understanding and different levels of literacy
So I think part of it is the data itself has to be taken with a grain of salt
the data across sectors is actually quite valuable and telling because you do see significant trends
And they’re being corroborated by completely independent work
both like the kinds of work that CISR and others are doing
I don’t know if the research itself is hard
that’s something that I thought might come up
What makes it hard for you to study these things
but what’s really helped me is my data board
I can’t even express how grateful I am for these leaders
but they patiently participate in conversations every quarter on some topic
“Is GenAI accelerating you in the same direction
they were still trying to figure out use cases
“So what’s your best use case?” Those kinds of conversations
and then we talk and we get together and really think about what insights we just discovered by that sharing
I fell into the trap of many academics where we’re always kind of trying to catch up with practice
This is the mechanism I finally found that works to keep me at least on par with the thinking that’s in the trenches
Sam Ransbotham: So it’s a combination of trying to understand what’s going on and something that’s moving really fast
but also getting a lot of input and getting people
to pause and talk to you and tell you what’s going on at the same time that they’re trying to figure it out happening so quickly
Thank you for taking the time to talk with us and sharing your perspectives on this
Shervin Khodabandeh: Thanks for listening today
and please give us a review on Apple Podcasts or on Spotify
Your streams and downloads make a big difference
please consider leaving us an Apple Podcasts review or a rating on Spotify
And share our show with others you think might find it interesting and helpful
and AI is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh
and the coordinating producers are Allison Ryder and Alanna Hooper
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a global leader in advanced laser solutions
manufacturing industry with cutting-edge technologies and hands-on client support
The new facility features state-of-the-art laser labs and will host an open house during the ALAW Laser Workshop to showcase its innovations
is proud to announce the opening of its newest office in Wixom
This strategic expansion underscores Laserax's commitment to driving innovation and serve the rapidly growing manufacturing industry in the region
so being in the heart of the Detroit area is a game changer for us
It not only gives us direct access to the local industry but also to every major manufacturing hub in the US and around the globe," said Harry Scholtens
It not only gives us direct access to the local industry but also to every major manufacturing hub in the US and around the globe,"
Laserax's new facility will feature state-of-the-art laser labs
showcasing its advanced laser technologies and enabling hands-on testing for client applications
Equipped with a full operational range—including sales
and service capabilities—the facility will enhance Laserax's ability to provide hands-on support and tailored solutions to clients
This expansion strengthens Laserax's presence across multiple industries while fostering new opportunities for collaboration
"The opening of our new office is a significant milestone for Laserax," said JP Lavoie
"This location brings us to be closer to our U.S clients to provide them with the cutting-edge laser technologies they need to achieve their goals
Michigan's thriving industrial ecosystem makes it the perfect choice for our expansion."
Located in a thriving technology and manufacturing hub
the initiative aims to strengthen relationships with the U.S
client base and drive regional industrial growth
As part of the upcoming ALAW Laser Workshop
Laserax will host an open house at its new facility
inviting industry professionals to tour its laser labs
gain insights into the latest advancements in laser technology
and explore how its solutions enhance efficiency
For more information about the open house event during the ALAW Laser Workshop or to learn more about Laserax's products and services, please contact Harry Scholtens at [email protected]
Laserax specializes in advanced laser solutions for industrial applications such as texturing
With a dedicated focus on addressing manufacturing challenges for global manufacturers
Laserax delivers innovative technologies that enhance production processes and drive sustainability
Eric Bourbeau, Laserax, 1 (418) 478-1029, [email protected], https://www.laserax.com
Do not sell or share my personal information:
WIXOM, Mich. – A Novi woman was killed when a 94-year-old driver accelerated forward after a crash in Wixom and ran her over.
Police said they believe the driver did not intentionally accelerate forward. The crash happened at 10:14 a.m. on Thursday, Oct. 3, 2024, on South Wixom Road near Sams Way in Wixom.
A 2024 Honda CR-V driven by a 59-year-old Novi woman was stopped on South Wixom Road at Sams Way in traffic. A 2022 Ford F-350 driven by a 60-year-old from Wolverine Lake was stopped ahead of the Honda CR-V.
A 94-year-old driver from Milford Township was driving a 2010 Nissan Versa southbound on South Wixom Road when they failed to stop and struck the Honda CR-V.
The Novi woman got out of her vehicle. She was standing near the driver’s door of the Honda CR-V when the Milford Township driver accelerated their Nissan Versa forward, striking the Honda CR-V again and running over the Novi woman.
“For reasons still under investigation, but not believed to be intentional, the Nissan Versa then accelerated forward,” police said.
The force from the second crash pushed the Honda CR-V into the Ford F-350. The Novi woman became trapped underneath the Nissan Versa.
The Novi woman was transported to a hospital where she was pronounced dead. Nobody else was injured in the crash.
Police said all surviving drivers are cooperating with investigators. Drugs and alcohol are not believed to be factors in the crash.
The Oakland County Sheriff’s Office Crash Reconstruction Unit is helping officers from the Wixom police department with the investigation. The investigation is ongoing.
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Former General Primary President Rosemary Wixom and her husband served as matron and president of the Salt Lake Temple from 2017 until the temple closed for renovations in 2019
On the Magnify podcast
Sister Wixom shared three special insights she gained while serving in this capacity
These learnings can enlighten our temple worship in a way that helps us come closer to Jesus Christ
During the Wixoms’ time serving as temple president and matron, President Russell M. Nelson and his wife Wendy Nelson would sometimes do a temple endowment session
Sister Wixom recalls feeling nervous and anxious the first time they visited when she was new to her temple calling
This sweet compliment helped Sister Wixom realize that each of us can feel this same reassurance from the Lord when we attend
reminding us that we are “spectacular” in His eyes
“Many of us question our unpolished faith,” Sister Wixom says
she counsels us to remember that perfection isn’t required to attend the temple and that “we come on a recommendation.”
When we lean into sincerely seeking to come closer to Jesus Christ
we will come to know Him better every time we go
“Sometimes, we think we need to be redeemed through Jesus Christ before we can be enabled; we think we need to first find Christ and then go to the temple,” Sister Wixom explains
and He will meet you exactly where you are.”
Another way to find a deeper connection to Christ in the temple is to understand the power of the word let
‘Let God prevail.’ Let infers that it is our agency
if we let ourselves seek and find and look for Jesus Christ and His Atonement in the temple
Sister Wixom suggests we approach the temple as a chance to “see ourselves comfortably connected within God’s family.” Doing this is one way to harness the power of let in our lives so we find a deeper sense of belonging in the temple and with each other
It can also help to remember that we are meant to learn from the temple throughout our lives
Regular temple attendance is one way of repeatedly choosing to let God teach us in His holy house
Sister Wixom recommends regularly asking ourselves where we are in our temple journey and looking ahead
pondering where we want to be in the next five years of our temple experience
We progress with the lessons we learn from the covenants that we live.”
When they were called to serve in the temple, Sister Wixom says that President Henry B. Eyring invited them to “create the spirit [in the temple] as if the Savior were around every corner.” Sister Wixom shares that regular temple attendance lets the Savior’s peace “settle in our souls.”
President Eyring also reminded the Wixoms that “the most important thing you can do ..
is to live so you can invite the spirit of the Holy Ghost into your life.” Sister Wixom shares that as they did this
they “came to see the Holy Ghost in the temple as an extension of the Atonement of Jesus Christ
as if the Savior were around every corner.”
“Let the temple be a personal connection for you with Jesus Christ,” Sister Wixom says
“Go looking and seeking His comfort and His love and His direction for you.”
Learn more from Sister Wixom’s experience serving in the Salt Lake Temple on the Magnify podcast
which is available on all streaming platforms
WIXOM — A local woman and her family are leaping into the world of Legos
is co-owner of the newest Bricks and Minifigs
The store is celebrating its grand opening at 10 a.m
inside Grand River Square at 49881 Grand River Ave
Bricks and Minifigs is described as a “one-stop shop to buy
There are more than 160 franchise locations across the country
Suksi co-owns the Wixom store with Sean Krabach
Suksi and Krabach will handle daily operations with the help of Suksi's mother Cathy Drapeau
Suksi’s husband Kevin and son Jack have long been interested in Legos
Jack is a junior at Hartland High School and will be involved at the store
Suksi said her family has always been entrepreneurial
She has a real estate license and a background in sports event management
Kevin is a recruiter of financial professionals
the family is hoping to build on its success with the new Lego store
“We have that entrepreneurial spirit and paired it with Lego,” Suksi said
Suksi described Bricks and Minifigs as a “fast-growing franchise” and said opening a location was an opportunity she couldn’t pass up
“We just jumped in with both feet,” she said
There's also a wall to select individual Lego flowers for purchase
The store’s hours are 11 a.m.-7 p.m. Mondays-Fridays and 10 a.m.-7 p.m. Saturdays. Learn more at bricksandminifigs.com/novi-mi
— Contact reporter Evan Sasiela at esasiela@livingstondaily.com. Follow him on Twitter @SalsaEvan
The Battle of the Burgers is going on now as Oakland County Main Street holds its first ever Food Fight on Main
Burger connoisseurs are invited to chow down on 15 different burgers through March 17 (pace yourself) at restaurants in four participating communities - Lyon and Highland townships
as well as the cities of South Lyon and Wixom - and vote for a favorite
“We thought it would be neat to do a project together,” said Amy Allen
Lyon Township Downtown Development Authority director
“Burgers are easy for variety of restaurants to participate in and you can vote for the one you think is best.”
but here are your options and where you can find them:
BBQ Bacon Burger – 8 oz Angus beef patty with bacon
burger on pretzel bun with caramelized onions
sweet & spicy pickles and house DBH mustard BBQ
bloody Mary aioli & crowned with a perfectly cooked sunny side up egg
Dua Burger – A half-pound prime beef burger with tomatoes
harvest lettuce blend and pickle (this burger can only be ordered from the third-floor bar)
Frisky Whisky Burger – A half-pound 99% lean bison burger Buffalo Trace Bourbon Glazed and char grilled to order
sliced pickles and a roasted jalapeno aioliall on a grilled soft pretzel bun
Served with crispy golden fries and a pickle spear
The Comeback Cajun Burger – A juicy half-pound patty dusted with bold Cajun seasonings
The Bomb Burger – A juicy burger wrapped in golden pizza dough
creating the ultimate mash-up of burger and pizza
Customize it your way with your choice of toppings
The Smokehouse Smash Burger – Two perfectly seared smash beef patties topped with smoky bacon
sweet onion jam and tangy pepperhouse cheese
Drizzled with Prime BBQ’s signature smash sauce and served on a buttery brioche bun
The LIFT Bar & Restaurant (at the STS Athletic Complex)
The LIFT Burger - A half-pound patty topped with smoked beef brisket
Served on a grilled brioche bun with lettuce
The Big Johnny - One full pound of all beef burger
Sliders - Fresh all beef patties with grilled onion
Alex Burger: 100% ground beef flamed broiled
Mexican Burger - All beef patties with the flavors of Mexico
is looking forward to the burger battle and the boost he hopes it gives restaurants and diners during the final stretch until spring
“We’re looking for ways to build community pride while helping our restaurants during a slower time of year,” he said. “The regional approach will help build a friendly rivalry between the communities and hopefully folks will enjoy a burger they haven’t tried and will get to see a new place on top of it!”To vote for your favorite burger, go to Food Fight on Main - Burger Battle
Contact Susan Bromley at sbromley@hometownlife.com
OVD Insurance announces acquisition of Grand Rapids building
creates 131 new jobs and TYC Americas establishes new facility in Wixom
Governor Gretchen Whitmer announced two business expansion projects in key industries that will help create 240 new jobs and result in nearly $31 million in capital investment in Kent and Oakland counties
OVD Insurance is announcing the acquisition of a new building in downtown Grand Rapids to accommodate significant growth with their customer base
TYC Americas is announcing a new facility to service their customer base and onshore their manufacturing operations from China and Taiwan to Michigan.
“Today’s expansions by OVD Insurance and TYC Americas will create 240 new
good-paying jobs in and drive nearly $31 million of investment in Grand Rapids and Wixom,” said Governor Whitmer
“Both these companies are betting on Michigan and doubling down on our state because of our strong network of talent and quality of life
let’s keep growing our professional services industry and competing against other states and nations to bring advanced manufacturing home.”
"Today's announcements by OVD Insurance and TYC Americas highlight Michigan’s economic diversity and these company’s steadfast commitment to Making it in Michigan,” said Matt McCauley
"As we continue executing the Make it in Michigan economic development strategy by focusing on People
we stand at the ready to help support companies looking to create new jobs
invest in Michigan and help drive economic resiliency in every corner of the state."
OVD Insurance is a full-service
independent insurance brokerage located in Wyoming
MI that has experienced significant growth
OVD Insurance in partnership with CWD Real Estate Investment is announcing the purchase of the 7-story
99,000 square-foot office building located at 37 Ottawa Avenue Northwest in the heart of downtown Grand Rapids
as well as partnerships in Dallas and Nashville
plans to make significant investments into the building throughout 2025 and anticipates their move to be late Q3 or Q4 this year.
“Being part of Grand Rapids’ ongoing growth is an exciting opportunity
“This relocation marks a significant milestone for OVD
reflecting our commitment to the next phase of our company’s evolution
This new location is more than just an office — it’s an investment in our culture
and the future of OVD Insurance.”
“We are in the people business,” Van Vels adds
and we’re committed to attracting and retaining top talent.”
Today’s announcement is anticipated to result in the capital investment of at least $12,040,000 and the creation of at least 131 new jobs with the support of the Michigan Strategic Fund in the form of a $1 million Michigan Business Development Program performance-based grant
Attracting world-class talent was a key driving factor in their decision to select Michigan.
“West Michigan is continually growing as a competitive place for businesses to thrive and for young workers to secure good-paying jobs and put down roots — and investments like this $1 million business development grant make all the difference in ensuring we can continue building on this economic progress here in Grand Rapids,” said Senate Majority Leader Winnie Brinks (D-Grand Rapids)
“Congratulations to the grant recipient
Let’s keep working together to bring more new jobs
and capital investment home to West Michigan.”
“It’s exciting to see a West Michigan company making intentional investments in their community,” said state Representative Kristian Grant (D-Grand Rapids)
“As we work hard in Lansing to attract high paying
long term jobs it’s also important that we recognize the local companies who are already doing the work so that we can find ways to support them as well.”
new jobs will have starting wages of $30.00 per hour
noticeably above the regional median wage of $21.97
the company provides employees with a robust benefits package.
“We’re excited OVD Insurance has chosen to grow their headquarters in the heart of Grand Rapids,” said Andria Romkema
Senior Vice President of Business Development at The Right Place
“OVD’s decision to locate their corporate HQ in the city will bring more energy to an already vibrant downtown and speaks to the region’s ability to attract the highly skilled talent our companies need to thrive.”
For those interested in pursuing a career with OVD Insurance, learn more here
TYC Americas is a supplier of automotive lighting products for two- and four-wheel vehicles and is one of the world’s largest vehicle equipment manufacturers and worldwide supplier to both OEMs and replacement aftermarket companies.
“TYC is proud to announce the opening of the Michigan Mobility Center in Wixom,” noted John Kovalik
“This site will expand our global reach with world class Engineering and Manufacturing.
The company is announcing they are establishing a new facility in Wixom to service current and future customers throughout North America that will bring manufacturing operations from China and Taiwan to Michigan
The expansion project is expected to generate $18,750,000 in capital investment along with the creation of 109 new jobs paying between $24 and $55 per hour plus benefits
which is above the regional median wage of $23.73 per hour.
The company evaluated moving their new facility to Georgia near an existing customer base and company site
Michigan was chosen due to access to Michigan’s world-class talent pool and the elimination of supply chain issues from overseas
Today’s announcement was supported by the Michigan Strategic Fund (MSF) through a $981,000 Michigan Business Development Program performance-based grant
the company is partnering with Oakland County Michigan Works
“The City of Wixom is thrilled to welcome TYC Americas and their new research and development hub to the community
and we’re excited to support their growth and success over the coming years,” said Drew Benson
Assistant City Manager & Director of Economic Development for the City of Wixom
“There is a long history of high-end manufacturers like TYC finding success in Wixom
and we sincerely appreciate TYC’s innovative presence and significant investment into our community.”
The company’s parent, TYC Brother Industrial, was founded in Taiwan in 1964. In 1991 they began doing business in the United States and today have five distribution centers with approximately 150 employees, 10 of which are Michigan residents. For those looking to pursue a career with TYC Americas, learn more here.
WIXOM — A 59-year-old Novi woman died after she was rear-ended and then run over on Oct
3 by a 94-year-old Milford Township driver
Wixom Police were dispatched to the fatal crash at about 10:14 a.m
Thursday on South Wixom Road near Sams Way
according to the Oakland County Sheriff's Office
which is assisting in the crash investigation
The Novi woman who was driving a 2024 Honda CR-V and was stopped on South Wixom Road behind a 2022 Ford F-350 driven by a 60-year-old Wolverine Lake resident
when a 94-year-old Milford Township resident driving a 2010 Nissan Versa south failed to stop
the Novi woman exited her Honda CR-V and was standing near the driver's door when
the Nissan Versa then accelerated forward," the release said
The Nissan Versa struck the Honda CR-V again and then ran over the Honda driver
with the Novi woman becoming trapped under the Nissan
"which then stopped a short distance from the initial crash."The force of the second crash also pushed the Honda CR-V into the 2022 Ford F-350 that was stopped ahead of it
The driver of the Honda CR-V was transported by Huron Valley Ambulance to Ascension Providence Park Hospital - Novi where she succumbed to her injuries
Neither the driver of the Nissan Versa nor the Ford F-350 were injured
The surviving drivers are cooperating with investigators
Neither drugs nor alcohol are believed to be factors in the crash
Farmington Hills incident: Dozens of anti-Semitic fliers tossed in yards in Farmington Hills, police say
In mourning: Former Livonia mayor, owner of Wright's Hardware, dies at 72
Cold case: Milford man acquitted of decade-old Western Michigan University rape charge
Eastbound and westbound Interstate 96 is closed between Milford and Wixom roads due to a live wire downed across all lanes of the freeway Friday morning
More: Detroit to launch free 'The Connect' autonomous shuttle 2-way route service
Crews are now in the process of clearing the wire
and working to restore power to customers impacted by the down wire
Power is expected to be restored around 11 a.m.
and the freeway is expected to be totally open by noon
Commuters on eastbound I-96 were told to use Grand River Avenue East to get to Wixom Road North
and westbound commuters were told to westbound Grand River Avenue to get to Kent Lake
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